Journal articles: 'Wedding industry'

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Mahlangu, Mazozo N., and Jennifer M. Fitchett. "Climate change threats to a floral wedding: Threats of shifting phenology to the emerging South African wedding industry." Bulletin of Geography. Socio-economic Series 45, no. 45 (September 22, 2019): 7–23. http://dx.doi.org/10.2478/bog-2019-0021.

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AbstractWedding tourism is a fast emerging niche market both globally and in South Africa, as destination weddings are becoming increasingly popular. Wedding industries across the world, and specifically in South Africa, are increasingly dependent on the natural environment. Wedding venues with floral gardens, farms, orchards or forests are particularly popular. Beyond the venue, flowers are important for the bouquets and decoration, with popular blooms changing year on year. Shifting phenology – the timing of annually recurrent biological events – has been identified as one of the most sensitive responses to climate change. This poses a threat to the sustainability of floral wedding venues and the floral industry relating to weddings. This exploratory study utilizes an interdisciplinary mixed-method approach to record the importance of flowers in South African weddings and the perceived threats of climate change to this subsector. The respondents reveal the importance of flowers and the outdoors in both symbolism and the enjoyment of the wedding day, and had organised their wedding date to align with flowering. Destinations highlight a lack of awareness regarding phenological threats and are relatively unperturbed about the threats of climate change. Comparison to global phenological shifts reveals that these are misplaced. There is, therefore, a need for such wedding venues to adopt adaptive strategies to preserve their environment which drives wedding tourism.

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Madaan, Reetika. "The Liaison Between Wedding Expenses and India Economy." Journal of Advance Research in Business Management and Accounting (ISSN: 2456-3544) 1, no. 4 (April 30, 2015): 01–09. http://dx.doi.org/10.53555/nnbma.v1i4.128.

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Presently, the Indian wedding industry is over Rs 100,000 crore and is developing at 25 to 30 percent yearly. The evaluated cost of a wedding with no expenses saved could be between Rs 5 lakh to Rs 5 crore, in India. India's blossoming middle class – now 300 million in number – are transforming weddings into showcases of their developing disposable incomes and freshly discovered longings for the goodies of the global marketplace. The largesse has spawned an $11 billion wedding industry, growing at 25 percent annually and beginning to rival the US industry valued at $50 billion. (singh)

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Sgroi, Renee. "Consuming the Reality TV Wedding." Ethnologies 28, no. 2 (April 23, 2007): 113–31. http://dx.doi.org/10.7202/014985ar.

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This article investigates the intersection of weddings, the wedding industry, consumption, and reality TV by considering the reality TV series,Trista and Ryan’s Wedding.This show featured the real-life wedding of Trista Rehn and Ryan Sutter, who met on the seriesThe Bachelorette.The author argues that reality TV’s emphasis on the “real,” its narrative techniques (including product assimilation), and the wedding industry’s stress on having a “unique” wedding converge on this show to mobilize consumer fantasies and dreams of the traditional white wedding around specific consumer products. She concludes that examinations of weddings in North American culture must take into account not only the practices and rituals involved in these social and cultural events, but also consider the ways in which popular cultural forms such as reality TV work to produce particular kinds of images.

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Babic, Annessa Ann, and Tanfer Emin Tunc. "‘Here comes the (Turkish) bride’: American consumer culture and the Turkish bridal industry." Fashion, Style & Popular Culture 00, no. 00 (August 9, 2021): 1–20. http://dx.doi.org/10.1386/fspc_00092_1.

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This ethnographic study seeks to position Turkish women within the lucrative global bridal industry, which is today heavily influenced by the style, aesthetics and consumer values of the American wedding. It will add to the existing literature by examining Turkish brides’ participation in transnational networks that promote the commodification of weddings in Turkey – a country where, for many, weddings were until quite recently low-budget affairs designed to maximize newlywed profits. We will explore how such networks establish and reinforce bridal rules and codes through wedding props such as gowns, cakes, jewellery, flatware, china and honeymoons. By unpacking the complexities, symbolism and meaning of the contemporary Turkish bride, we will move beyond simple binaries to examine how tradition and modernity overlap and intersect and how modernity is an intrinsic part of the evolution of traditional Turkish wedding practices. This study will also critique processes of (American) cultural assimilation and reveal how Turkish brides are negotiating western trends, influences and the ‘wedding-industrial complex’. Through lifestyle marketing and other industry practices, these networks are prescribing how Turkish women – regardless of their socio-economic and ethnic backgrounds, educational and class status and cultural and religious beliefs – should perform the bridal role. Moreover, because of its ties to aesthetics, style and fashion, the lavish American-style wedding has also become the ultimate platform for the display of purchasing power in Turkey – a way to replicate the conspicuous consumption of the wealthier, leisured classes that, for many Turks, has become synonymous with modernity and elevated social status.

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Hilhanif, Fitratillah. "Arista Wedding Project Innovation Strategy Design using Blue Ocean Strategy." International Journal of Review Management Business and Entrepreneurship (RMBE) 3, no. 1 (June 26, 2023): 99–112. http://dx.doi.org/10.37715/rmbe.v3i1.3936.

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Arista Wedding Project is a family business that has officially established in October 2019, in the field of creative industry especially wedding organizer. Arista Wedding Project offers wedding services specializing in Islamic weddings and intimate weddings that prioritize professionalism, creativity, and youthfulness. The value of Arista Wedding Project is Impress Your Wedding Moment and provides education for marriage preparation. This study aims to find the Key Success Factor (KSF) through eliminate, reduce, raise and create process, to find the canvas strategy. This study also objected to find the right innovation strategy that can be applied to increase the usage of wedding planning and organizer in Arista Wedding Project by using Blue Ocean Strategy. The analysis used in this study are SWOT analysis, benchmark, KSF, six path frameworks, and ERRC Grid. The next step is to create a canvas strategy which will be compiled into an innovation strategy of Blue Ocean for Arista Wedding Project. The results of this study indicate that there are eleven KSF that need to be considered by Arista Wedding Project namely: service quality; type of service; human resource capabilities; price; marketing; portfolio; brand; vendor recommendations; service digitalization; and marriage preparation class. Based on these eleven factors, the innovation strategies that can be applied to Arista Wedding Project in accordance with the Blue Ocean Strategy are improving the capabilities of human resource, price differentiation, service digitalization through the website, and marriage preparation class.

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Wang, Kun. "Application and Exploration of Wedding Brand Visual Image Design under the Background of Information Age." BCP Social Sciences & Humanities 15 (March 13, 2022): 132–37. http://dx.doi.org/10.54691/bcpssh.v15i.379.

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Today's wedding industry is not as simple as traditional weddings, and now more fashionable and personalized elements are added to it. As the industry matures, more and more people are joining the ranks. In order to stand out from many excellent wedding company brands, the wedding company must have a clear and accurate brand positioning and corporate image, and should pay more attention to the use of brand concepts to shape the image of products and companies, and to shape cultural connotations. Use modern aesthetic principles and design techniques to create modern features and advantages, and condense and display a representative, easy-to-recognize and remember high-quality brand image. The subject starts from the brand visual image, pays attention to the brand recognition, has characteristics and individuality, takes the self-charm of the brand as the first priority, and relies on the cultural connotation as the spiritual support to design an excellent brand visual image suitable for the current wedding market.

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Boden, Sharon. "‘Superbrides’: Wedding Consumer Culture and the Construction of Bridal Identity." Sociological Research Online 6, no. 1 (May 2001): 1–14. http://dx.doi.org/10.5153/sro.570.

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This paper examines the role of the media in articulating and sustaining the tension between romance, fantasy and reason as key dimensions of wedding consumption. Two types of media are analysed as evidence of the development of a popular wedding consumer culture in Britain. First, I cite examples of the coverage of celebrity and unconventional weddings in the popular presses to highlight the current media emphasis upon the wedding as a spectacular, within-reach consumer fantasy. I then provide a more sustained analysis of six British bridal magazines, part of the ideological output of the contemporary wedding industry, which do not exist in a vacuum from those other media sites transmitting wedding imagery. In doing so, I deconstruct the recently formed consumer identity of the ‘superbride’ to reveal two underpinning aspects of her personality: the rational ‘project manager’ existing alongside the emotional ‘childish fantasiser’. This leads me later in this paper into a more general discussion about the roles of reason and emotion, rationality and romance in wedding consumption.

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Carter, Julia, and Simon Duncan. "Wedding paradoxes: individualized conformity and the ‘perfect day’." Sociological Review 65, no. 1 (April 14, 2016): 3–20. http://dx.doi.org/10.1111/1467-954x.12366.

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Marriage rates in twenty-first-century Britain are historically low, divorce and separation are historically high, and marriage is no longer generally seen as necessary for legitimate sexual relationships, long-term partnership or even parenting. Yet at the same time weddings have become more prominent, both as social aspiration and as popular culture. But why have a wedding, especially an ornate, expensive and time-consuming wedding, when there appears to be little social need to do so? Similarly, weddings have never been more free from cultural norms and official control – so why do these supposedly unique and deeply personal events usually replay the same assumed traditions? We draw from a small qualitative sample of 15 interviews with white, heterosexual celebrants to address these questions. While existing accounts posit weddings as a social display of success, emphasizing distinction, and manipulation by a powerful wedding industry, we argue that weddings involve celebrants necessarily adapting from, and re-serving, tradition as a process of bricolage. This shapes the four major discourses interviewees used to give meanings to their weddings: the project of the couple, relationality, re-traditionalization and romanticized consumption. At the same time many couples did not want to be distinctively unique, but rather distinctively normal. This is what we call ‘individualized conformity’.

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Kim, Mi-Sook. "Study on the activation plan of Korean wedding industry through awareness survey of Chinese wedding industry." Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology 6, no. 11 (November 30, 2016): 439–51. http://dx.doi.org/10.14257/ajmahs.2016.11.05.

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Finnane, Antonia. "Framing the Bride: Globalizing Beauty and Romance in Taiwan's Bridal Industry. By Bonnie Adrian. [Berkeley: University of California Press, 2003. xiii +297 pp. Hard cover £36.95; $55.00, ISBN 0-520-23833-8; paperback £14.95; $21.95, ISBN 0-520-23834-6.]." China Quarterly 180 (December 2004): 1118–19. http://dx.doi.org/10.1017/s0305741004360765.

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In this engaging study of weddings in contemporary Taiwan, anthropologist Bonnie Adrian documents a rite of passage recognizable across the world from its major visual representation: the wedding photograph. Photographs prompted her early questions and provided her with the point of departure for her research. Why do couples have so many wedding photos? Why do they wear so many different costumes in the photos? Where are the photos of family members? What precisely is the cultural content of such photos, overtly Western – the bride usually in white dress and veil, the groom in morning or evening suit – yet puzzlingly different?Answers to these questions are suggested in the course of many small journeys through the strange, theatrical world of the Taipei wedding: the bridal salons, which rent out the clothes and take the photographs; the wedding rites and wedding banquet, where the bride changes from one gown to another; the marital home, where the massive photo album is kept, to be drawn out for the admiration of guests or, in later years, for a woman to recall her youth and beauty at the moment she passed from single to married life. The typical photo session is described in fascinating detail. The session occurs before the wedding, and usually takes a whole day. At the wedding banquet guests can look at the photos, which typically contain an astonishing range of images of bride and groom in a variety of poses, places and costumes. Thousands might be spent on a good collection of wedding photos, none of which record the actual wedding.

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Arya*, Ravi Kumar, Ritik Ranjan Gupta, Jatin Kumar, Tanay Shubham, and Ravi Dugh. "How COVID-19 Brought Indian Wedding Industry to a Halt?" International Journal of Management and Humanities 5, no. 5 (January 15, 2021): 1–5. http://dx.doi.org/10.35940/ijmh.e1210.015521.

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COVID-19 has spread all over the world. Starting from China, it has reached mostly all countries of the world. It has affected major industries and some industries are at the brink of total collapse. Indian wedding industry was one of the most progressive industry in the world but COVID-19 has brought it to its heels. Lockdown due to COVID-19 has restricted major public functions and wedding industry has to follow these guidelines too. In this research, we take exhaustive study showing social and economic impacts of COVID-19 on Indian wedding industry.

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Putri, Risky Chairani, and Wiwik Sushartami. "PRODUKSI BUDAYA DALAM WEDDING PLANNER PADA MASYARAKAT URBAN." Jurnal Kawistara 9, no. 3 (December 22, 2019): 267. http://dx.doi.org/10.22146/kawistara.43156.

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Wedding has been seen as an example of the reflection of social culture. Changes in wedding culture reflect changes in society. Such a social transformation is reflected in the growing demand for impressive wedding party in the urban areas has made new problems concerning to management and creativity. From the wedding management perspective, this has been caught as opportunities, not only in term of economi gains but also their role in power-knowledge production. In recognition of this non-material aspect of social chenges reflet in wedding party, this research attempts to identify the production of culture wedding planner. This study takes the case of prominent wedding organizer company in Surabaya, Mahar Agung Organizer. The data for this research come form interview with managerial personnel of the the Maha Agung. The result shows that the production of culture in the wedding planner’s activity involves six facets: technology, law and regulation, industry structure, organization structure, occupational career, and market. In addition, the production of culture of wedding planner is not singular, which means it engages the role of client, media, vendor and business competitor. Consequently, the power relation of wedding planner in the production of culture is not dominant. Production of culture of a wedding planner has produced complexity, ambivalence, and contestation which appear through technology, especially the Internet. All of these lead wedding planner to take a creative and ambivalent position, since there is no rule (copyright) in wedding planners industry.

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Surya Dinata, Ramanda Dimas, I. Wayan Ardika, I. Nyoman Darma Putra, and Ida Bagus Gde Pujaastawa. "PREWEDDING PHOTO HYPERREALITY IN BALI." E-Journal of Cultural Studies 15, no. 3 (August 31, 2022): 15. http://dx.doi.org/10.24843/cs.2022.v15.i03.p02.

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The practice of Hindu marriages in Bali has been unknowingly hit by the name pop culture, or in lifestyle terms as pre-wedding photos. The wedding customs of the Hindu community in Bali as a local tradition or local culture that previously did not recognize the term pre-wedding photos began to be inserted and produced through materialistic discourses and practices. Pre-wedding photos encourage the presence of an element of hyperreality from the millennial lifestyle that is mixed by digital and virtual spaces, as a trend of 'futuristic', 'replica', and 'copy' which has actually surpassed reality itself since its presence in 1996. The research is located in Bali and uses qualitative methods. The problems studied include (1) why there is a tendency for hyperreality in pre-wedding photos; (2) what are the forms of hyperreality of pre-wedding photos in Bali; (3) what are the implications of the hyperreality of pre-wedding photos in Bali. In general, this research is to deconstruct what is behind the pre-wedding photo phenomenon and reveal facts that can provide an overview of knowledge and understanding of its relationship with the hyper-reality of pre-wedding photos in Bali. The analysis of this research uses several theories, namely hypersemiotic theory, deconstruction theory, and commodification theory. The results show that (1) the factors that cause hyperreality in pre-wedding photos are lifestyle factors, commercial industry factors, globalization factors, and the factors of negotiation between photographers and clients (brides); (2) forms of hyperreality in pre-wedding photos in Bali show visual engineering, cultural fabrication, love accentuation, hybrid identity, parody and reinterpretation of style; (3) the implications of the hyperreality of pre-wedding photos in Bali show three implications, namely the implications of aesthetic innovation, the implications of an unstable commercial industry, and the implications of shifting meaning. What is presented in the pre-wedding photo phenomenon is a celebration of desire (symbol sales) in various manipulative ways and various supporting media. Keywords: Hyperreality, pre-wedding photos, Hindu community, Bali

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Rimba, Hega Naval, Noermijati Noermijati, and Fatchur Rohman. "The The Effect of Service Quality and Service Experience on Word Of Mouth (WOM) with Perceived Value As Mediation." Journal of Business and Management Review 3, no. 11 (November 30, 2022): 783–98. http://dx.doi.org/10.47153/jbmr311.5282022.

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The service industry is one industry that is growing with the times, especially wedding organizer services which are currently overgrowing. Therefore, in February 2021, HASTANA (Association of wedding planning companies) was formed to unite and bring together worldwide wedding organizer companies. Indonesia. This study investigates the factors influencing word of mouth on consumers who use wedding organizers. This study uses word of mouth as the dependent variable that affects service quality, service experience, and perceived value as mediating variables. This research is categorized as explanatory research. Respondents in this study were consumers who had used the services of a wedding organizer, and the determination of the number of samples in this study used a purposive sampling technique with a total sample of 200 respondents. The data collection method used questionnaires, and the data were analyzed using SEM-PLS. The findings of this study indicate that service quality, service experience, and perceived value significantly affect word of mouth. Perceived value also plays a role in mediating the relationship between service quality, service experience, and word of mouth

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Taylor, Jennifer, Alison Owen, and Corrina Mchale. "A qualitative exploration of pre-wedding body image concerns in UK brides." Journal of Aesthetic Nursing 12, no. 3 (April 2, 2023): 116–21. http://dx.doi.org/10.12968/joan.2023.12.3.116.

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This is the first study in the UK to explore pre-wedding body image concerns and experiences. There were 134 participants who took part in either an online survey or a semi-structured interview. The overarching theme developed after reflexive thematic analysis of the data captured the body image expectations and pressures experienced in the run up to a wedding. These pressures and expectations came from a variety of sources but particularly as a result of perceived and/or experienced judgement from others, including those attending the wedding, and the wedding industry itself. Many brides intended to lose weight in preparation for the day, and not meeting weight-loss targets had significant implications in terms of feelings, emotions and behaviour. Findings have important implications for professionals who work in the aesthetic industry and come into contact with individuals who present with weight and/or other appearance related concerns.

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MacDonald, Sharon, and Simon Charsley. "Rites of Marrying: The Wedding Industry in Scotland." Man 27, no. 3 (September 1992): 669. http://dx.doi.org/10.2307/2803962.

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Suklabaidya, Paramita. "Wedding Tourism and India." Atna - Journal of Tourism Studies 3, no. 1 (June 1, 2008): 25–35. http://dx.doi.org/10.12727/ajts.3.2.

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Wedding Tourism — a seemingly new form of Tourism is causing a lot of excitement in the tourism industry. In some cases it is also referred to as "Marriage Tourism" or "Destination Wedding". Whatever maybe the way one addresses this phenomenon, it is for sure that we cannot ignore this new trend in the tourism sector. According to the bridal magazine, Conde Nast Bridal Group's survey, globally wedding tourism has seen a growth of 400% in the past 10 years. Globalisation and a growing interest in each other's culture is probably one of the primary reasons for this trend. The people world over are attracted to say their "I Do" in some unique way or at an exotic location. Europe based couples are known to fly overseas to destinations like Las Vegas, Hawaii, the Caribbean and Cyprus in order to marry. No wonder these destinations rank among the favourites. India as a country is one of the beneficiaries of this new trend. Both NRIs and foreigners are choosing an Indian wedding, with all its traditional rituals and interesting locales. The already booming Indian wedding industry, with a revenue of Rs.50, 000 /- crore per annum and a growth rate of 25% per year is looking for ways to tie up with leading hotels and travel agents to woo this growing tourist segment. Although, in India, it is difficult to come across the exact statistics and figures regarding this tourism sector, nevertheless we cannot ignore this segment. This paper is an attempt to understand this concept of wedding tourism. The paper also examines the possible reasons for its growing popularity and its role in creating other business avenues for the travel and hospitality and allied industries, such as wedding resorts and others. The scope of wedding tourism in India is also explored.

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Rahman, Arip, Muhammad Yusuf Ibrahim, Aisyah As-Salafiyah, and Rusdi Hamka Lubis. "Compiling a Sharia Indicators of Wedding Organiser." Perisai : Islamic Banking and Finance Journal 6, no. 2 (October 4, 2022): 87–96. http://dx.doi.org/10.21070/perisai.v6i2.1595.

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The sharia wedding organizer industry is starting to provide an alternative sharia version. However, no specific index can be used as a standard for sharia compliance of a wedding organizer. This study aims to compile a sharia wedding organizing index from the perspective of Maqashid Sharia. The sharia wedding organizer index can then be used as an indicator in viewing the sharia wedding organizer. By using a literature review method, this study will collect literature in the form of postulate and previous studies as a basis for compiling an index. In calculating the weights, this study uses the Simple Additive Weighting approach. The primary basis for compiling the index is the Maqashid Sharia index theory by Al-Ghazali. The findings show that 13 indicators are used as indexes that measure the sharia of the wedding organizer. The indicators are seclusion, tradition, pre-wedding, make-up artist, prayer time, eating etiquette, food, fashion style, contract form, package options, transaction medium, music, and marriage motivations. This study is the first to compile a list of sharia requirements and rules that sharia wedding organizers must meet.

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Whitesell, Dominica K., and Caroline V. Faria. "Gowns, globalization, and “global intimate mapping”: Geovisualizing Uganda’s wedding industry." Environment and Planning C: Politics and Space 38, no. 7-8 (January 29, 2019): 1275–90. http://dx.doi.org/10.1177/2399654418821133.

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In this article, we put critical geographic information systems (GIS) methods into conversation with feminist political and economic geographies, mapping the Ugandan wedding industry across the body, city, and the global. In doing so, we ground macro geopolitical and geoeconomic shifts in the lived experiences of women involved in the wedding industry, revealing some of the cross-scalar political economies of the trade. We develop a form of “global intimate mapping” to ask, empirically: how are new transnational trade networks reflected in the cityscape and the bodies of brides? And conceptually: what productive insight does feminist GIS offer for feminist political and economic geographies?

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Parkins, Ilya, and Rosie Findlay. "Making a Reality: Inclusive Wedding Vendors and Extramarket Morality." QED: A Journal in GLBTQ Worldmaking 10, no. 1 (February 1, 2023): 77–98. http://dx.doi.org/10.14321/qed.10.1.0077.

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Abstract This article analyses a series of interviews with queer-positive wedding apparel and style providers. Vendors’ descriptions of their relationships with clients reveal a prioritization of embodied intersubjectivity. We explore vendors’ construction of themselves as providing respite, in the wedding apparel production process, from clients’ repertoire of experiences of exclusion in a hetero- and cisnormative fashion industry. The intercorporeal ethics at work in the relationships between vendors and clients suggests the persistence of what Wendy Brown has called “extramarket morality” inside the wedding attire marketplace.

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Humble, Áine M. "“She Didn't Bat an Eye”: Canadian Same-Sex Wedding Planning and Support from the Wedding Industry." Journal of GLBT Family Studies 12, no. 3 (December 16, 2015): 277–99. http://dx.doi.org/10.1080/1550428x.2015.1065780.

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Lee, In-suk, and Ji-hun Yu. "The effects of relationship commitment between wedding companies and wedding planers in the wedding industry on relationship performance and relationship continuation intention." Research Journal of the Costume Culture 29, no. 2 (April 30, 2021): 240–51. http://dx.doi.org/10.29049/rjcc.2021.29.2.240.

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Mawarni, Devi. "The Influence of Entrepreneurial Marketing Dimensions on the Performance of Wedding Organizers and Planners in Surabaya." International Journal of Review Management Business and Entrepreneurship (RMBE) 1, no. 2 (December 21, 2021): 153–65. http://dx.doi.org/10.37715/rmbe.v1i2.2424.

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The wedding industry in Indonesia is growing very rapidly, including wedding organizer and planners. This industry is included in the red ocean business because of the many new business growths in this area. Excellent marketing skills are needed to stay in this business. One of them is by implementing entrepreneurial marketing. This study uses quantitative methods using SmartPLS for data processing. Research respondents were 112 employees of wedding organizers and planners in Surabaya. The sampling technique used was purposive sampling method. In this study, researchers wanted to know about the influence of entrepreneurial marketing dimensions on company performance. The dimensions examined for influence were innovation value creation, customer intimacy, and opportunity focus. The results obtained are that the dimension of value creation has a significant effect on company performance, while the dimensions of innovation, customer intimacy, and focus on opportunities have no significant effect on company performance.

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Ambarwati, Nurita, Raden Dikky Indrawan, and Arry Ekananta. "Business Development Strategies for EG Group." Indonesian Journal of Multidisciplinary Science 2, no. 11 (August 29, 2023): 3953–71. http://dx.doi.org/10.55324/ijoms.v2i11.631.

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EG Group is one of the wedding vendors in the area of Bogor City, which encompasses Kresna Tenda, Kresna Decoration, and Jeima Bridal. This research aims to analyze the macro and micro external factors of EG Group, analyze the internal factors of EG Group based on the distant environment and industry environment, and formulate appropriate strategies to be implemented by EG Group. The research was conducted in January 2023 - April 2023. The research was carried out at the EG Group office located at Jalan Kresna Raya No. 10 Indraprasta, North Bogor. The research findings are as follows: (1) External factors include the need of the community for holding wedding celebrations and changing wedding trends, (2) Internal strategic factors of the company include the merger that enables collaboration in the financial needs of the company and the limited scope of business which is confined to Bogor City, and (3) SWOT analysis reveals seven alternative business development strategies for EG Group, which include leveraging the benefits of the merger to improve efficiency and diversification, utilizing available capital to enhance branding and improving services by optimizing human resources, expanding the range of decoration and wedding attire services to meet the needs of the community, utilizing positive relationships to drive performance improvement, maximizing the capabilities of existing resources to compete in the wedding industry, forming an R&D team to innovate in response to changing trends, and expanding the business scope.

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Kwon, Mee-Yun, and In-Young Choi. "The Effect of Wedding Industry Characteristics on Individual Customer Loyalty." Korean Beauty Management Journal 10, no. 1 (August 31, 2022): 101–9. http://dx.doi.org/10.35883/kbmj.2022.10.1.5.

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ANTONIO, Sandu, and Aisa-Iolanda DOBRE. "The Social Construction of a Postmodern Industry: the Wedding-Planning." Logos Universality Mentality Education Novelty: Social Sciences 8, no. 2 (January 15, 2020): 43–62. http://dx.doi.org/10.18662/lumenss/24.

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Rusdarina, Wina, and Tresna Wiwitan. "Strategi Digital Marketing X Wedding Organizer." Jurnal Riset Public Relations 1, no. 2 (December 23, 2021): 112–19. http://dx.doi.org/10.29313/jrpr.v1i2.414.

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Abstract. The business development in the service sector is currently growing rapidly, especially in the wedding organizer industry. One of them is the Rostic Wedding Organizer. The large number of wedding organizers that have sprung up has created intense competition. To face the tough competition, Rostic Wedding Organizer conducted a marketing public relations strategy to achieve the company's goals. The objectives of the issues raised were (1) To find out the reasons why Rostic chose the high-end market as the main target target (2) To find out and analyze Rostic's publication method so that it was easily recognized in a short time (3) To find out and analyze the Rostic branding method for get the right target. To reveal this problem, this study uses a type of qualitative research that is useful for providing facts and data about the Rostic Wedding Organizer marketing public relations strategy. Then the data is analyzed using a case study approach that provides development on the research field under study. Then the data collection techniques used observation techniques, in-depth interviews with key informants, and documentation. While the theory used in this research is the excellent two-way symmetric model theory. The Result of the research of Rostic Wedding Organizer marketing piblic relations strategy were determining the target market, Rostic choosing the high-end market as the main target, then Rosric published using digital marketing and influencer marketing, after that Rostic did branding through product branding to reach the target market. Abstrak. Perkembangan bisnis di bidang jasa saat ini semakin berkembang pesat, terutama pada industri wedding organizer. Salah satunya adalah Rostic Wedding Organizer. Banyaknya wedding organizer yang bermunculan membuat adanya persaingan yang ketat. Untuk menghadapi persaingan yang ketat Rostic Wedding Organizer melakukan strategi marketing public relations untuk mencapai tujuan perusahaan. Tujuan dari masalah yang diangkat yaitu untuk mengetahui (1) alasan mengapa Rostic memilih market kelas atas sebagai taregt sasaran utama (2) menganalisis cara publikasi Rostic agar mudah dikenal dalam waktu yang singkat (3) menganalisis cara branding Rostic untuk mendapatkan target yang tepat sasaran. mengungkapkan persoalan tersebut penelitian ini menggunakan jenis penelitian kualitatif yang berguna memberikan fakta dan data mengenai strategi marketing public relations Rostic Wedding Organizer kemudian data tersebut dianalisis menggunakan pendekatan studi kasus yang memberikan pengembangan terhadap bidang kajian yang diteliti. Kemudian teknik pengumpulan data menggunakan teknik observasi, wawancara secara mendalam kepada key informan, dan dokumentasi. Sedangkan teori yang digunakan dalam penelitian ini adalah teori excellent two-ways symmetric model. Hasil penelitian Strategi Marketing Public Relations Rostic Wedding Organizer yaitu: menentukan target pasar, Rostic memilih market kelas atas sebagai target utama, kemudian Rostic melakukan publikasi menggunakan digital marketing dan influencer marketing, setelah itu Rostic melakukan branding melalui product branding untuk mencapai target pasar yang dituju.

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Lupa-Wójcik, Iwona. "Groups on Facebook as a Marketing Tool." Marketing of Scientific and Research Organizations 37, no. 3 (September 1, 2020): 17–32. http://dx.doi.org/10.2478/minib-2020-0020.

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AbstractThe aim of the article was to determine the use of Facebook groups as a marketing tool. The author conducted the research using a survey. To distribute the questionnaire author used a Facebook ad tool targeted at Polish women, who are planning a wedding or are shortly after it. Based on the example of the wedding industry, it was found that the content on these types of groups has large reach and generate high involvement of their participants. Members of Facebook wedding groups often take into account the recommendations they find on these groups when making wedding-related purchasing decisions. Companies often take advantage of this by using word of mouth marketing or direct sales (promotion). They can also create their own Facebook groups gathering the community around interests related to their activities. There is currently insufficient research on the possibilities of using Facebook groups as marketing tools. The article indicates various ways of using them to achieve marketing goals.

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Arta Widana, I. Ketut. "Peran Stakeholder dalam Komodifikasi Tradisi Perkawinan Hindu pada Paket Wisata Weeding di Kawasan Wisata." PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA 2, no. 2 (June 18, 2019): 20. http://dx.doi.org/10.25078/pba.v2i2.838.

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The development of cultural tourism has made any cultural products, profane and sacred, become comodity. The process of commotitisation is due to the need of many stakeholders in achieving the goal. The stakeholders playing important roles in the process of commoditisation according to the concept of “key actors” in tourism are government, local people, the tourists, media, industry, and the non-government organization. The commoditisation of traditional Hindu wedding in Ubud Tourism Resort (kawasan Wisata Ubud) is enabled by the meet of tourists motivation as the consummers and the other stakeholders as the supplier. The irrational motivation of the tourists to experience the autenticity with high buying power has made the tourism system in the hosts’ side fulfil the tourists expectation for the sake of material achievement. Government has made restriction in conducting the traditional wedding to the tourists that made the wedding organizer respect the local tradition and socialize the restriction through the promotion website they have. But commoditisation can not be avoided since the locals don’t mind to serve their tradition as a tourist product to purchase in the secular industry.

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Natalia, Violinna Wynsa, Wadiyo Wadiyo, and Udi Utomo. "The Wedding Music Industry: An Adaptation of Andy Irawan Music during the Covid-19 Pandemic." Catharsis 9, no. 3 (December 23, 2020): 210–19. http://dx.doi.org/10.15294/catharsis.v9i3.45347.

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This study aims to identify, reveal, analyze and describe adaptation of Andy Irawan Music's efforts to deal with the Covid-19 pandemic in the wedding music industry. The author uses an interdisciplinary approach, by borrowing theories and concepts from the disciplines of musicology, sociology, and economics. The object in this study is industry and adaptation, with the subject Andy Irawan Music. The research design uses an interpretive case study located in Semarang. The data were collected through observation, interviews, and documentation. The results show that Andy Irawan Music could adapt during the Covid-19 pandemic. Adaptation efforts made by Andy Irawan Music include appearing with new formations, optimizing the use of social media/ digital platforms, applying virtual music, following recommended health protocols, participating in wedding showcases, and creating Andy Irawan Disciples.

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Guan, Ling, Yi Luo, and Liang Rebecca Tang. "An exploratory study of decision makers for choosing wedding banquet venues: push and pull motivations." International Journal of Tourism Cities 1, no. 2 (May 5, 2015): 162–74. http://dx.doi.org/10.1108/ijtc-08-2014-0011.

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Purpose – The purpose of this paper is to identify push and pull factors that motivate decision makers to choose wedding banquet venues, and to explore the relationships between the motivational factors and demographic information. Design/methodology/approach – The initial questionnaire was pre-tested involving a sample of six graduate students in a hospitality management program of a major university in the Midwestern USA. The wordings were changed based on their feedback. The final survey was consisted of three sections: push motivations, pull motivations, and demographic information. In the first section, 13 push motivation statements were employed to investigate decision makers' reasons for selecting a wedding banquet venue. Findings – The four push factors identified included “seeking relaxation and knowledge,” “fulfilling prestige,” “escaping from daily routine,” and “social networking.” The six pull factors were composed of “budget,” “atmosphere,” “facilities,” “wedding services,” “transportation,” and “service and quality.” Originality/value – The study helps event industry practitioners understand consumers’ motivations of choosing wedding venues and predict consumers’ behavior. It further suggests marketing strategies to effectively communicate with existing and potential consumers.

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Mahmoud, Eman A. "Modern wedding industry in Egypt: the influence of key wedding venue attributes on newlywed couple satisfaction and future intention." International Journal of Hospitality and Event Management 1, no. 3 (2015): 244. http://dx.doi.org/10.1504/ijhem.2015.074724.

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Gupta, Ritik Ranjan, Ravi Kumar Arya, Jatin Kumar, and Tanay Shubham. "Retraction: How COVID-19 Brought Indian Wedding Industry to a Halt?" JINAV: Journal of Information and Visualization 1, no. 2 (February 3, 2021): 93. http://dx.doi.org/10.35877/454ri.jinav230.

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Porter, Elaine G. "CHARSLEY, Simon R., RITES OF MARRYING: The Wedding Industry in Scotland." Journal of Comparative Family Studies 25, no. 2 (August 1994): 282–83. http://dx.doi.org/10.3138/jcfs.25.2.282.

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Tiwari, Kusha, and Rabi Narayan Kar. "Is the new normal driving sustainability: evidence from Indian wedding industry." International Journal of Innovation and Sustainable Development 18, no. 1/2 (2024): 1. http://dx.doi.org/10.1504/ijisd.2024.10056461.

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Lee, Sanghee, and Sookhee Kwon. "Dress Design Analysis and Pattern Making Techniques for Increasing the Efficiency of Dress Production." Family and Environment Research 61, no. 1 (February 24, 2023): 53–71. http://dx.doi.org/10.6115/her.2023.005.

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Dressmaking is a high value-added sector of the fashion industry in which the individuality and skills of designers play a prominent role. The appropriate use of the draping and the flat pattern techniques in the dressmaking process also play an important part in perfecting the finished product. The purpose of this study was to improve the understanding of dress design and identify a pattern production technique to enhence efficiency in each of the three elements of the dress manufactureing process. For this purpose, analysis of the design of 1,389 wedding dress photographs published in Wedding 21, Korea’s leading wedding magazine, during 2019 and 2020 was conducted. This analysis identified 15 bodice designs and 11 sleeve designs based on neckline and eight skirts based on silhouette which were ranked by frequency distribution. Patterns for the design of samples were then developed according to the highest combined frequency distribution of these three elements. Eight samples were finally produced to test the the efficiency of the patternmaking techniques empolyed and the selected designs. The findings from this study have practical applications, notably in improving the efficiency of pattern production techniques that will facilitate further growth in the dressmaking industry.

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Heui-Uk Yoon, 박진용, and Kyungdo Park. "Understanding of and Development Strategy for Wedding Industry with Channel Structure Improvement : In the Perspective of Online Wedding Open-Market." Journal of Social Science 35, no. 3 (December 2009): 187–213. http://dx.doi.org/10.15820/khjss.2009.35.3.009.

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Suomi, Kati, Päivikki Kuoppakangas, Jari Stenvall, Elias Pekkola, and Jussi Kivistö. "Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland." International Review on Public and Nonprofit Marketing 16, no. 1 (March 2019): 81–102. http://dx.doi.org/10.1007/s12208-019-00220-8.

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Nabillah, Putri Tasya, and Gendut Sukarno. "Analysis of Intellectual Capital and Organizational Culture on Employee Performance in Creative Industry Wedding Organizer Surabaya City." Jurnal Ekonomi dan Bisnis Digital 2, no. 3 (August 30, 2023): 841–54. http://dx.doi.org/10.55927/ministal.v2i3.4811.

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The purpose of this study is to examine how organizational culture and intellectual capital affect employee performance in Surabaya City's creative wedding organizer sector. This study employs a quantitative methodology. Data collection to be used in this research is through the use of questionnaires and a Likert scale of 1 to 5 in the scoring calculation of the questionnaire. The sampling method used in this research is the purposive sampling method, and we obtained five wedding organizer businesses in Surabaya City with a sample of 56 respondents determined using the Slovin formula. The data were analyzed using Partial Least squares (PLS). The findings of this study demonstrate that the variable of organizational culture has a favorable and significant impact on worker performance. Employee performance is positively and significantly impacted by the intellectual capital variable. Of the three aspects of intellectual capital, the structural capital component is more prominent than the human capital and relational capital dimensions.

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Kapur, Jyotsna. "An “Arranged Love” Marriage: India's Neoliberal Turn and the Bollywood Wedding Culture Industry." Communication, Culture & Critique 2, no. 2 (June 2009): 221–33. http://dx.doi.org/10.1111/j.1753-9137.2009.01036.x.

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田坂公. "Considerations of Target Costing in the Service Industry - Around the Case of Wedding Banquet Department of Hotel Industry -." Japanese Modern Association of Korea ll, no. 48 (May 2015): 389–404. http://dx.doi.org/10.16979/jmak..48.201505.389.

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Fonseca Chagas, Gisele, and Solange R. Mezabarba. "Dressed to Marry: Islam, Fashion, and the Making of Muslim Brides in Brazil." Religions 10, no. 9 (August 23, 2019): 499. http://dx.doi.org/10.3390/rel10090499.

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This article explores the dress practices of Muslim women in Brazil, focusing on the ways through which they choose, prepare, use, and talk about their wedding garments. The aim is to understand how religiously oriented women interpret the Islamic normative codes concerning the coverage of the female body when managing their appearance, particularly when “special celebrations” such as wedding rituals are involved. How do they combine bridal fashion trends with religious orientations? Drawing on ethnographic fieldwork and personal interviews, this analysis stresses that the desired aesthetic of Muslim women’s marital garments unfolds a search for a modest authenticity through which “Brazilian culture”, “female beauty”, and Islam are mobilized. In conclusion, the study points to the dynamic ways through which this specific encounter of religion and fashion produce an aesthetic based on a degree of improvisation and creativity, since the Islamic fashion industry is absent in the Brazilian market.

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김도윤. "A Study on the Wedding Service Industry Change according to the use of Digital Marketing - The investigation on Cruise-Wedding from the Tourism Perspective -." E-Business Studies 12, no. 3 (September 2011): 69–83. http://dx.doi.org/10.15719/geba.12.3.201109.69.

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Soelistyowati, Soelistyowati. "Visual Variety on the Change of Bridal Ornamental Kebaya Clothes for Generation Z in Sumenep, Madura." Humaniora 13, no. 1 (February 15, 2022): 73–79. http://dx.doi.org/10.21512/humaniora.v13i1.7672.

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The research discussed one of the problems with Indonesian cultural heritage in this digital world like nowadays. It was the form of decoration on wedding dresses in the Sumenep-Madura area, which was rarely seen in Indonesia, especially wedding dresses. They made some modifications to the traditional Madura wedding dress to look more modern. In this digital world where people could easily access everything, generation Z preferred cultural products from abroad rather than local culture. The research applied a qualitative method with descriptive analysis of document analysis and library sources with Java-Madura boundaries. The interviewes were conducted with cultural experts, young women, especially those who were about to get married, and creative industry players of bridal kebaya. The aim of the research was to determine the interest of young people in the decoration of wedding dresses. The research used the theory of triadic interplay concept analysis of forms, visuals and characters, and ornamentation as a visual object of tradition that was expected to be able to transform not only as an object of decoration but also as an object of education that gave value and meaning to its users. The research finds it important to study the changes in decoration to be maintained by revitalizing it without leaving the old form based on design work that can be applied through creation. By using quantitative methods through experiments with detachable techniques, fashion design concepts with meaning values can be conveyed in each form, motif, and ornament. So that the younger generation accepts and likes changes in decoration with modern forms that can practically be mixed and matched.

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Pavesi, Diletta. "Lo scandaloso rifiuto della sposa. L'ombra del matrimonio riparatore nel cinema italiano prima e dopo il caso Franca Viola." Schermi. Storie e culture del cinema e dei media in Italia 6, no. 11 (July 22, 2022): 71–91. http://dx.doi.org/10.54103/2532-2486/16158.

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In 1965 Franca Viola, an unknown teenager from the small Sicilian village of Alcamo, declined to marry the man who had kidnapped and raped her. By ignoring a law that still cleared rapists if they accepted to marry their victims, Viola’s impressive behaviour made a mediatic and judicial fuss that spread all over Italy. The unease raised by the old tradition of the “shotgun wedding” was testified not only by the newspapers reports from that time but also by the post-war cinematic production. Between the 1950s and the 1960s the topic is widely explored in the film industry, both in melodramatic productions and in comedies and even in bitterly farcical movies. By analysing the mediatic output of the Viola case and the legal debate it issued, this contribution will focus on the representations of the “shotgun wedding” in the films produced before and after the shocking case of the young Sicilian woman.

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Löffler, Beate. "Acculturated Otherness. Christian Churches and Wedding Chapels in Modern Japanese Society." Entangled Religions 5 (December 18, 2018): 312–46. http://dx.doi.org/10.46586/er.v5.2018.312-346.

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During the latter half of the nineteenth century, the Japanese government ended the centuries-long Japanese policy of isolation and initiated a rapid modernization effort that aimed to create a competitive Japanese nation state. In addition to such changes as new family law, compulsory education, and redistribution of property, the government contracted foreign experts with the goal of importing western knowledge. As a result, civil engineers, artists, and physicians started moving to Japan, as did missionaries. This resulted in intense cultural encounter and negotiation, in the course of which Christian faith and Western church architecture became acculturated in Japan. This article sketches the socio-cultural and technological parameters shaping Japanese Christian church buildings from the 1860s onwards as well as the transfer of meanings and forms from an explicitly Western tradition into a Western-looking and yet entirely Japanese tradition of Christianity. It sketches a second line of transfer as well, that reinterpreted the ‘church’ as an architectural form into the Wedding-Chapel-Romanticism of the non-Christian Japanese mainstream wedding industry.

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Regina Stefani, Sheren, Ance Juliet Panggabean, and Junita Batubara. "Penyajian Musik Dalam Acara Pernikahan Nasional oleh Shine Music di Kota Medan." Jurnal Sendratasik 11, no. 3 (October 10, 2022): 459. http://dx.doi.org/10.24036/js.v11i3.119543.

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This study aims to describe the presentation of music in the National wedding ceremony by Shine Music in Medan City. This type of research is descriptive qualitative. Data collection techniques were carried out by means of literature study, observation, interviews and documentation. The results of this study indicate that Shine Music has the advantage that it is able to develop in the industrial world in the city of Medan, especially in filling international wedding events in Medan. Shine Music has band and orchestra formats, but the term "orchestra" in the Shine Music format is not the same as the orchestral format used in academia. The term "orchestra" in Shine Music is used as a branding/promotion in the music industry business world in Medan to popularize the name Shine Music and has many fans. The author examines the Shine Music management system which is conceptualized and carries out its duties professionally. This is the advantage of Shine Music so that it can develop as a music organizer in the city of Medan.

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Sangwoo Byun and 이향숙. "The Effect of Wedding Industry Employees Exchange Relationship on their Job Satisfaction and Voluntary Service Intentions." Management & Information Systems Review 32, no. 5 (December 2013): 69–88. http://dx.doi.org/10.29214/damis.2013.32.5.004.

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Bandara WMAH and Gangananda AMNM. "An Empirical Study on the Venue Attributes on Customer Satisfaction of Wedding Banquets in Sri Lanka." International Journal of Engineering and Management Research 11, no. 1 (February 27, 2021): 156–60. http://dx.doi.org/10.31033/ijemr.11.1.21.

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The growth of the festival and event tourism sector has been spectacular in recent years and therefore event management has become increasingly popular with it growing and expanding equally as much as event tourism. As a most competitive industry in Sri Lanka, wedding banquet demand has a considerable increment since last few years. Recently, modern couples tend to achieve their most special occasion with a higher effort and they have been deflected for banqueting industry for having a memorable experience. Hence, the objectives of this study are to identify the existing level of venue attributes in banquet halls, to identify the relationship between those attributes and Customer satisfaction and the most influencing attributes on customer’s satisfaction. 100 of couples were selected as the sample of this study and convenience sampling method was used for selecting the sample. Data collection was done by structured questionnaires. Descriptive analysis, Pearson Correlation Coefficient and Multiple linear regressions were used for the data analysis. The findings reflect all the respondents were agreeing with existing level of attributes and all the attributes were significantly important for customer satisfaction. Decoration was the mostly influencing attribute on Customer satisfaction. Furthermore, the researcher has identified that all the independent variables showed a positive relationship with the dependent variable. Therefore, management of hotel might be considered about the enhancement of those attributes for satisfying the customers which affects the hotel demand indirectly.

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Ji, Xinyu. "Analysis of COVID-19's Effects on China's Catering Industry and the Optimization of Marketing Strategies." BCP Business & Management 39 (February 22, 2023): 278–84. http://dx.doi.org/10.54691/bcpbm.v39i.4152.

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The repeated outbreak in 2022, economic ups and downs, and weak consumer spending under multiple adverse factors, such as the food and beverage industry, is a big blow: raw materials and artificial cost rise, traffic fell 90%, mass unsubscribe accommodation, wedding banquet, conference, rapid eat-in downturn hit, and many other factors, lead to food and beverage business difficulties, make a lot of food is especially difficult. The outbreak of a new type of coronavirus pneumonia significantly influenced the world’s economy. Small micro-enterprises, as the main mode of operation of the catering enterprises, have experienced four months of winter. They are faced with less income online operation, the effect not beautiful, supply chain difficulties, and many problems such as shortage of cash flow. Hence, If catering businesses don't actively work to strengthen their crisis management skills, they'll suffer substantial losses that could even disrupt their regular business operations. So it is a very important topic to study the current situation of the catering industry.

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Journal articles on the topic 'Wedding industry'

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