Dissertations / Theses on the topic 'Wellness tourism'

The master's thesis is focused on analysing a marketing strategy of a specific wellness facility. The analysis itself and recommendations based on it are both aims of the thesis. The theoretical part consists of three main segments - health and wellness tourism, marketing and the location description. The practical part is introduced by characterizing the facility and its business environment, by using PEST analysis, among others. Marketing mix is then used for the description of the product. Above gained findings are summarized in SWOT analysis. The innovation of the product which took place during writing the thesis is mentioned in one subchapter as well. In the conclusion recommendation for the upcoming period and overall summary are presented. Comparative and analytic methods are used in the master's thesis.

Health and wellness are two buzzwords making their presence known in a variety of industries including hospitality, tourism, food and beverage and, leisure among others. As the obesity epidemic continues to be at the forefront of people's minds, health and wellness are topics that cannot be overlooked by the tourism and leisure industries. Due to the popularity of American's wanting to live more healthy and active lifestyles the average tourism consumer has changed considerably. The values of American tourists have altered from those of the past and now the tourism industry finds itself attempting to meet the needs and wants of this large and emerging health and wellness market. The purpose of this study is to determine whether there are different groups (market segments) of travelers based on their self proclaimed travel behavior. Using a factor-cluster market segmentation approach, this study attempted to delineate the segments of the U.S. traveling public. Based on four healthy living attitudes factors, cluster analysis was employed to identify similar respondents based on their attitudes towards healthy living. The findings show that there are two distinct groups: High Health Conscious and Low Health Conscious. Gender was shown to be statistically significant between the two groups. The study concludes with marketing implications of the study results, limitations, and suggestions for future research.
Master of Science

Abstract Background:        In recent years a rising concern towards health enhancement activities has been prominent across populations, leading to the emergence of a multi-dollar industry, namely the wellness industry, which spans across a wide spectrum of sectors, ranging from organic food to tourism. In fact, wellness tourism has been growing at an exponential rate, generating high revenues, forecast to rise. Given that millennials have been gradually replacing former generations, in volume size, it becomes evident why this age cohort has garnered massive media attention worldwide. Purpose: Nevertheless, although wellness tourism industry has sparked the attention of academic scholars and industry professionals, scant academic research has been conducted on the wellness travel attitude of this age cohort. Hence, the purpose of this study is to examine the attitude of millennials’ towards wellness travelling.                            Method:              For the purpose of this study, a qualitative research comprised of 11 in-depth semi-structured interviews was conducted within a sample of individual’s aged 23-35. Conclusion:          The results of this research indicated that this generational segment displayed a particular travel attitude towards wellness tourism, which can be understood from a cognitive, affective, and conative angle. Overall, the main cognitive associations and thoughts with wellness tourism entailed the notion of relaxation, and health-enhancement, whilst the core emotions experienced ranged from inner fulfillment, and happiness to nostalgia and serenity. The main benefits sought involved, escape from daily life and stress relief, which are consistent with prior studies. It was clear from this study that millennials are price-sensitive, and they cherish the variety of activities along with the novelty of experiences when travelling for wellness. This research also sheds light on the most frequently employed travel platforms and channels of communication, which can provide tourism marketing specialists and industry professionals with constructive recommendations in terms of advertising and communication of wellness travel offerings. However, due to time constraints, this study was subject to certain limitations, which hinder the generalizability of results across broader populations and diverse wellness travelers. Future research is thus much anticipated and needed to dig deeper into this lucrative market.

The main purpose of this study is to determine the problems of thermal tourism as a kind of alternative tourism in Turkey investigating within the context of legislative-organizational aspects and planning dimensions. The study is also submitting some suggestions about solutions. After the announcement of the conceptual framework related with thermal tourism, the research provides general information about the countries important for thermal tourism sector in the global world. The study examines the planning process and the organizational structure related to thermal tourism sector showing two different tendencies in Heviz in Hungary and Peninsula Hot Springs in Australia in order to investigate different aspects of the development of thermal tourism in detail. Then
the thesis handles the development of thermal tourism in Turkey and it also describes the reasons of the underdevelopment of thermal tourism in respect of legislative-organizational aspects and planning dimensions in Turkey. Finally, in the last chapter
assessments carried out by examining the current situation in Nevsehir Kozakli Thermal Tourism Center and suggestions for solving the problems in practice are offered. In conclusion, this study offers some suggestions about the improvement of thermal tourism in Turkey in legislative-organizational and spatial aspects.

The aim of this thesis is to characterize the situation in the field of wellness and subsequently set the wellness hotel business plan. The emphasis is placed on finding public awareness about the importance of the field of wellness and public interest in a healthy lifestyle. The work focuses on the research of the demand, which builds actual business plan. The processing of this thesis will help in deciding whether the project of the wellness hotel is realistic.

Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче
У першому розділі «Теоретичні підходи у дослідженні лікувально-оздоровчого туризму в інфраструктурі міжнародного туристичного ринку» роботи проаналізовано сутність і характерні риси лікувально-оздоровчого туризму та особливості розвитку лікувально-оздоровчого туризму в Україні. У другому розділі «Аналіз стану лікувально-оздоровчого туризму на півдні України» проаналізовано, що у всьому світі збільшується кількість будинків престарілих з хорошим рівнем обслуговування та широким спектром послуг. У третьому розділі «Шляхи підвищення ефективності лікувально-оздоровчого туризму регіонів півдня України в системі міжнародного туристичного ринку» запропоновано напрями підвищення ефективності реалізації лікувально-оздоровчих турів та розроблено пропозиції щодо вдосконалення лікувально-оздоровчих турів з урахуванням зарубіжної практики.
The first section "Theoretical approaches to the study of health tourism in the infrastructure of the international tourism market" analyzes the essence and characteristics of health tourism and features of health tourism in Ukraine. The second section "Analysis of the state of health tourism in the south of Ukraine" analyzes that the number of nursing homes with a good level of service and a wide range of services is increasing worldwide. The third section "Ways to increase the efficiency of health tourism in the regions of southern Ukraine in the international tourism market" offers ways to improve the efficiency of health tours and developed proposals for improving health tours taking into account foreign practice.

This thesis deals with the possible application Asian curative methods on the market of spa tourism and wellness in the Czech Republic. The thesis is divided into five chapters, theoretical and practical. The aim of this work is to define Indian culture in the area of treatment and relaxation in the context of historical development and measure of use in the domestic tourism. Partial aims of this thesis are analysis of utilization Indian therapeutical technique and facilities dedicate these procedures in the Czech Republic. The introductory chapter is devoted to definitions tourism and health tourism. The second chapter is focused on spa tourism and the third chapter is devoted to wellness and quality of life. The fourth chapter is oriented on India, ayurveda and typical methods of usage ayurvedic massage. In the last chapter is description of situation in the Czech Republic, centres concentrated on ayurveda are mentioned and there is also questionnaire construction and in conclusion there are some proposed attractive products.

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A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the literature and there is a clear growing demand, however, it is not yet totally clear the players’ strategy, who are still searching how to refine their offerings. The purpose of the present study is to investigate how significant is wellness tourism to today’s consumer needs and how hotels can improve their strategies to better respond to those needs. The study was done with a qualitative case study approach using the Six Senses Hotels Resorts & Spas case and the primary data was collected through a survey and interviews, which were triangulated with secondary data from TripAdvisor. From the results obtained it is evident that, while the categories qualification during a traditional tourism experience and, concretely, a wellness experience can be similar, the prioritization and, itself, the categories value scale that emerge are distinct from each other. Therefore, it is not possible yet to outline the existence of a well-defined gap between wellness tourism concept and the traditional tourism notion. However, with the growing concern for health and the increasing stress levels, the demand for this type of tourism offerings has the tendency to increase. The contribution of this work to Six Senses and other related organizations will be a presentation of possible improvements for the strategy to be implemented, so that they can respond more effectively to consumer needs.
Atualmente estamos perante um contexto de crescente demanda por turismo de bem-estar e atraindo cada vez mais players nesta indústria. Este conceito já emergiu, mas ainda não eclodiu: está estabelecido na literatura e existe efetivamente demanda, mas os hotéis ainda não têm a sua estratégia e oferta claramente definida. O objetivo deste estudo é investigar a importância do turismo de bem-estar para as necessidades do consumidor atual e, consequentemente, analisar como os hotéis podem melhorar as suas estratégias para responder melhor a esses consumidores. O estudo foi realizado através de um caso de estudo qualitativo do Six Senses Hotels Resorts & Spas e os dados primários foram recolhidos através de um questionário e entrevistas, os quais foram triangulados com dados secundários recolhidos do TripAdvisor. Através dos resultados obtidos pode-se, por um lado, ressalvar a similitude do turismo de bem-estar com o conceito de turismo convencional na qualificação, isto é, nas categorias apontadas como importantes pelos consumidores, mas, por outro lado, são bem evidentes as diferenças existentes na priorização e hierarquia da respetiva escala de valores dessas categorias. Desta forma, ainda não é possível a definição de uma diferença bem demarcada entre o conceito tradicional de turismo e o turismo de bem-estar. No entanto, com a crescente preocupação pela saúde e com o aumento dos níveis de stress na sociedade atual, a procura por este tipo de ofertas tem a tendência para aumentar. A contribuição deste estudo, para o Six Senses e para outros estabelecimentos relacionados, é a apresentação de possíveis melhorias nas estratégias implementadas.

This master thesis aims to provide a complex up-to-date overview of the spa industry in the Czech Republic and to analyze the position of Spa Luhačovice. Having shown the growing global importance of wellness tourism, the focus moves onto the spa industry which plays a major role in wellness. Nevertheless,the medical significance of spas can't be overlooked, especially in the Czech Republic where spas are known for the quality of medical care. While statistical reports from the Health Information and Statistics of the Czech Republic and from the Czech Statistical Office are being examined and analyzed in the country's perspective, Global Wellness Institute provides the majority of the global wellness and spa data. The thesis shows the current state of the industry in the country with its strengths and weaknesses. Moreover, the practical part is focused on Spa Luhačovice, the biggest spa in Moravia region. Various information and data are compared to overall development of the spa industry in the country. Finally, an interview with the spa representative is conducted to further clarify the findings of this thesis.

Šiame darbe nagrinėjamos sveikatinamojo turizmo plėtros galimybės Lietuvoje. Analizuojama kas yra sveikatinamasis turizmas, kokios sudedamosios jo dalys. Nagrinėjama plėtra, kaip nuolatinis procesas ir siekiama išsiaiškinti, kaip tai pritaikyti Lietuvos sveikatinamajame turizmo sektoriuje. Darbo tema– sveikatinamojo turizmo plėtros galimybės Lietuvoje Darbo objektas – sveikatinamasis turizmas Tikslas – nustatyti sveikatinamojo turizmo plėtros galimybes Lietuvoje Uždaviniai: 1. Aptartisveikatinamojoturizmosampratą, sudedamasiasdalis, teoriniuaspektu 2. Aptarti turizmo plėtros sampratą teoriniu aspektu 3. Išanalizuotisveikatinamojoturizmoplėtrosgalimybes Lietuvoje Problema: Sveikatinamojo turizmo plėtros galimybės Lietuvoje,nėra plačiai išanalizuotos. Metodai: Mokslinės literatūros analizė; Dokumentų analizė; Interviu; Kokybinė turinio duomenų analizė; Išvada: sveikatinamojo turizmo plėtros galimybės Lietuvoje, nuolatos kinta. Plėtra yra nuolatinis procesas, kurį veikia labai daug veiksnių. Siekiant tolydţios plėtros svarbu analizuoti plėtrą lemiančius veiksnius.
This work examines health care tourism development in Lithuania. Analyzing what is health through tourism, and what are those parts. The present development as a continuous process, and aims to find out how to adaptt heall-Lithuanian tourism sector. Work object – health tourism. Research aim–establisha healthcaretourism development inLithuania. Research targets are: 1. To discussthe concept ofa healthcaretourism, components, theoretical terms 2. To discussthe concept oftourism development intheoretical terms 3. To analyzea healthcaretourism development Methods: The scientific literature analysis Document analysis Interview Qualitative content analysis of the data Conclusion: a healthcaretourismdevelopment in Lithuaniais constantlychanging.Developmentis a continuous process switch is influenced byso many factors. In order toanalyze thesustainable developmentis important tothe development ofthe factors influencing.

Advancement of eco tourism with the building of a wellness centre. Consideration to indicators in strategies to build the new brand in order to maximise ROI
The purpose of this paper is to discuss how the health spas embark on marketing strategies and how they will deal with the increased consumer demand. On the one hand, a case study of two recognised health spas will illustrate how the spas integrate marketing strategies to build credible relationships with their customers and will demonstrate successes and failures of each health spa. On the other hand, an exploration of the market dynamics will present a consciousness of the customers’ expectations and suggest whether the level of service quality in the health spa is adequate to meet these needs. The practical implication of the study will assist in the design of a proposed model with best marketing practices for the sustainability of this competitive industry.

Mestrado em Ciências Empresariais
A indústria do turismo em Portugal não só resistiu à crise dos últimos anos, como se tem sofisticado, criando valor e propondo novas ofertas ao mercado global. No plano do Turismo da Saúde e do Bem Estar verifica-se uma profunda evolução. Com efeito, regista-se um crescimento notável de conceitos e propostas turísticas e hoteleiras, oferecendo serviços e equipamentos de alta qualidade e proporcionando, além do lazer, terapias e tratamentos variados. A qualidade deste tipo de serviços, cada vez mais procurados pelos turistas do mundo inteiro, pode completar com sucesso a oferta turística tradicional portuguesa, somando-lhe produtos de excelência na linha de uma vida saudável e retemperadora. Tal oferta pode revelar-se essencial não só para segmentos adultos, mas também para um público sénior, porventura já reformado que procura cuidar da sua boa forma física e psíquica. Pretendeu fazer-se um estudo de caso com o Altis Belém Hotel & Spa, em Lisboa. Situado numa zona privilegiada da procurada cidade de Lisboa, o Altis Belém Hotel & Spa oferece - para um público exigente e conhecedor - condições requintadas (serviços e equipamentos) neste domínio, razão pela qual se pretendeu conhecer as motivações e o perfil dos respectivos utilizadores.
The Tourism industry in Portugal has not only resisted to the crisis of recent years, but has also created new and sophisticated proposals, adding value and new offers to global market. At the level of Health and Wellness Tourism there is a profound evolution. Indeed, there has been a remarkable growth of tourist and hotel concepts and proposals, offering high quality services and providing equipment, leisure, various therapies and treatments. The quality of these services increasingly demanded by tourists worldwide, can complete, with great success, the traditional Portuguese tourist offer, adding excellent products for a healthy and enhanced lifestyle. Such an offer can be essential not only for adult segments, but also to a senior audience, perhaps already retired, who seeks care for their good, physical and mental shape. It was intended to make a case study of the Altis Belém Hotel & Spa in Lisbon. Located in a privileged area of Lisbon, the Altis Belém Hotel & Spa offers - for a demanding and aware customer - fine conditions (services and equipment) targeted to meet motivations and profile of their users.

Mestrado em Marketing
O wellness tornou-se um valor global dominante para o consumidor. Esta indústria que, em termos mundiais, representou em 2017, 4,2 mil milhões de euros em termos de mercado, tem crescido a um nível bastante superior ao da economia mundial. Face a este bom crescimento, a indústria hoteleira vê nela uma oportunidade imperdível para tocar verdadeiramente os corações e os espíritos dos seus hóspedes de uma maneira personalizada e única. Face a esta relevância, este trabalho de projeto propõe um plano de marketing para o departamento well-being (bem-estar) do grupo Accor, com o propósito de tornar este grupo, que é líder mundial na indústria hoteleira, também líder do well-being no seu negócio, aumentando assim a notoriedade da marca Accor e das suas marcas nos segmentos de luxo e premium. Portanto, o grupo Accor propõe-se implementar um plano de desenvolvimento do wellness, apoiando-se em 5 pilares - Nutrição Saudável; Design Holístico; Corpos em Movimento; Viver o SPA e Momentos de Paz, com estes pilares formarão a base a partir da qual ajudamos a desenvolver protocolos de produtos e serviços, por marca, para garantir que as ofertas do wellness e através do investimento essencialmente em novos produtos e comunicação, que nas mais de duas dezenas de marcas de hotéis destes segmentos, irão fazer chegar, duma forma personalizada e única, aos seus hóspedes.
Wellness industry has become a dominant global value for the consumer. Global Hospitality industry in 2017 represented 4.2 billion euros and has been growing at a much higher level than the world economy, of this good growth, the hotel industry sees it as an unmissable opportunity to truly touch the hearts and spirits of its guests in a personalized and unique way. This paper proposes a marketing plan for the well-being department of the Accor Group. Accor Group is a world leader in the hotel industry, also a leader of Wellness. Increase the awareness of the Accor brand and its brands in the luxury and premium segments. Therefore, the Accor group proposes to implement a wellness development plan, based on 5 pillars - Healthy Nutrition; Holistic design; Moving bodies; Living the SPA and Moments of Peace, by investing essentially in new products and communication, which in more than a twenty hotel brands in these segments, will reach their guests in a personalized and unique way.
info:eu-repo/semantics/publishedVersion

The search for better quality of life is in our human nature. Health and wellness tourism is therefore not a new phenomenon, but the business is growing in modern day society. Our stressful lives and the need to get away from it is one reason for this change. Traveling to a health destination is one way to increase our wellness state. The purpose of this study is to explore what aspects that effects the well-being of visitors of health destinations in the north. Using the theory of therapeutic landscapes as the theoretical framework, this was done by a case study of Källans spa, which is a spa facility in Västerbotten northern Sweden. People come here to get away from everyday life, relax and recharge in a natural environment.   Data collection was collected through interviews with overnight guests at Källans spa. The material has later been analysed using thematic analysis to find connections with therapeutic landscapes. Results show important aspects for well-being in the physical and social environment while well-being aspects from the spiritual environment appear weak.

The subject of this diploma thesis is Analysis of the current state of spas in Carlsbad. The aim of this thesis is to evaluate the status of Carlsbad and its specifics on the market of spa services in Czech Republic. The analysis is focused on entities that currently operate in the field of spa services in Carlsbad. The outcome of this work is to assess the current state of spas in Karlovy Vary, analysis of the different types of entities that deal with spa services and evaluation of their common and diferent features. This thesis also deals with evaluation of the impact of changes in the Indication list on the spa services in Karlovy Vary.

The master´s thesis proposes a project financed from the EU funds. The proposal is focused on building an indoor swimming pool with wellness center in Kyjov. It analyses the current regional situation in Kyjovsko region and characterizes project´s usefulness and availability. This proposal follows the structure of formal project application. It emphasizes market, financial, economic and environmental views and assessments of the project.

Workplace bullying has become the most serious contemporary issue that negatively affects organisations socially and economically. Today organisations are faced with the financial burden associated with high staff turnover, absenteeism, low morale, high medical costs and poor performance resulting from bullying in the workplace. Therefore, organisations are focusing on ways and means to address this particular problem. The aim of the study was to explore the subjective experiences of employees regarding workplace bullying and the response of the employee health and wellness section of the Limpopo provincial Department of Economic Development, Environment and Tourism. This research was also prompted by the challenges the researcher faced as social worker in the Employee Health and Wellness office of said department. The lack of South African research and literature studies on bullying and the response by the public sector also motivated the researcher to conduct the study. The exploratory paradigm was utilised in this study, since limited information was available on the nature and extent of bullying as well as on the response of Employee Health and Wellness office at a provincial department in the Limpopo province. The qualitative research approach was utilised in this study, and questionnaires were used to collect data needed for the project. A purposive sampling method was used to select suitable respondents for the study. Utilising questionnaires, the researcher interviewed 19 employees who had experienced bullying in the department. The research revealed that all of the respondents in the sample had experienced bullying and received support from the departmental Employee Health and Wellness section. Most respondents had a high regard for employee health and wellness services as means of support to cope during difficult times in their careers. The research findings, however, also indicated that some respondents sought help from outside. The study also revealed that more effort should be focused on implementing employee health and wellness programmes as preventative approach. It is further recommended that employee health and wellness programmes should be pro-actively applied to include educational workshops and awareness programmes on the impact of workplace bullying and its associated economical and psychological implications on both the organisation and the individual in order to prevent it.
Thesis (MSW)--North-West University, Potchefstroom Campus, 2012

Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa.

U  doktorskoj  disertaciji  predstavljena  je  problematika poslovanja  velnes  centara,  koji  predstavljaju  važan  deo ugostiteljskih  objekata,  prilagođavanje  obima  i  kvalitetavelnes  ponude  potrebama  velnes  turista,  kao  i  uticaj kvaliteta usluge u velnes centrima na konkurentnost hotela.U  teorijskom  delu  doktorske  disertacije   predstavljena  su glavna  teorijska  ishodišta  koja  se  bave  problematikomdefinisanja  pojmova velnes i subjektivno blagostanje,  velnes turista  i  velnes  turizma,  kvaliteta  usluga  u  hotelijerstvu, konkurentnosti.  U  empirijskom  delu  doktorske  disertacije predstavljeni  su  rezultati  istraživanja,  dobijenih  pomoću sledećih  istraživačkih  metoda:  analiza  podataka  na  vebsajtovima  hotela,  odnosno  analiza  velnes  ponude  hotela  u loveniji  i  anketno  istraživanje  usmereno  na  posetiocevelnes centara  izdvojenih  hotela u Sloveniji.  U zaključnom delu  doktorske  disertacije,  pored  zaključne  diskusije  o rezultatima  istraživanja,  istaknut  je  naučni  i  praktičnidoprinos  rada,  kao  i  limitirajući  faktori  i  preporuke  za buduća istraživanja.
The  doctoral  dissertation  presents  wellness  center,  as  an important part of the hotel, then adapting the diversity and quality of wellness offer to the needs of the wellness tourists, as  well  as  the    influence  of   service  quality  in  wellness centers on the competitiveness of hotels.  The theoretical part of  the  doctoral   dissertation  presents  the  main  theoretical sources that deal with the problem of defining the concepts of wellness and subjective well-being, wellness tourism and    wellness  tourists, the quality of services in hotel industry, competitiveness.  In  the  empirical  part  of  the  doctoral dissertation, the results of the research, obtained through the following  research  methods,  were  presented:  analysis  of data of hotel  web sites, analysis of the hotel's wellness offer in Slovenia and  survey research directed at visitors of the wellness centers of selected hotels in Slovenia.  In the final part  of  the  doctoral  dissertation,  in  addition  to  the  final discussion on the  results   of the research, the scientific and practical contribution of the work was emphasized, as well as  the  limiting  factors  and  recommendations  for  future research.

Thesis (MA)--Stellenbosch University, 2013.
ENGLISH ABSTRACT: This study explores the role of thermal mineral springs in South Africa in the development of the early tourism sector. Their healing qualities enhanced the country’s reputation as a health resort, and therefore they became a national asset and tourist attraction. The ancient history of thermal mineral springs and the belief in their curative abilities are discussed in order to familiarise one with the rich history of thermal springs and to help determine their role in the tourism sector. By looking at the role of thermal mineral springs in the European and especially British contexts provides a foundation for understanding how the thermal water culture was passed on to South Africa through colonialism. With the colonisation of South Africa, thermal mineral springs became host to British invalids who visited the country since they suffered from consumption, and was hoping to be cured by the country’s health giving natural assets. The influx of invalids and tourists ultimately spawned wide tourism and the modernisation of the springs. The three thermal mineral spring resorts near present day Caledon, Montagu and Citrusdal are used as case studies of how thermal springs in the Cape Colony and later the Western Cape developed from primitive sites to splendid resorts and world famous sanatoriums. Their history is traced from their formation to their modernisation, a time period ranging from the 1700s to 2011. This clearly illustrates the phases of development of each of the thermal mineral water establishments. The curative aspects of the thermal mineral spring water are emphasised, concentrating on how the South African thermal water cure culture was used and developed. This study concludes with discussing how the three thermal mineral spring resorts had to navigate the changing tourism sector in South Africa, as well as looking at their development from the 1980s to 2011.
AFRIKAANSE OPSOMMING: Hierdie studie verken die rol wat warmwaterbronne in die ontwikkeling van die vroëe toerisme sektor in Suid-Afrika gespeel het. Die genesende kragte van hierdie warm water bronne het die land se reputasie as ‘n gesondheidsoord versterk en van hul ‘n nasionale bate asook ‘n toeriste aantreklikheid gemaak. Die antieke geskiedenis van warmwaterbronne en die geloof in hul genesende kragte word bespreek om bekend te raak met hul ryk geskiedenis en om hul rol in die toerisme sektor te bepaal. Deur te kyk na die rol wat warm water bronne in die Europeuse sowel as die Britse konteks gehad het, dien as ‘n platform om te verstaan hoe die gebruik van die warm water kultuur na Suid-Afrika deur middel van kolonialisme oorgedra is. Met die kolonialisasie van Suid-Afrika het die warmwaterbronne gasheer gespeel vir Britse invalides wat aan tuberkulose gelei het en daarom die land besoek het om deur die land se helende natuurlike bates geneesing te word. Die instroming van invalides en toeriste het wyd verspreide toersime tot gevolg gehad asook die vermoderniseering van die warmwaterbronne. Die drie warm waterbronoorde naby die hedendaagse Caledon, Montagu en Citrusdal is gebruik as gevallestudies om die ontwikkeling van warmwaterbronne in die destydse Kaap Kolonie asook die hedendaagse Wes-Kaap, vanaf primatiewe bronne na pragtige oorde en wêreld bekende sanatoriums te illustreer. Die geskiedenis van die warmwaterbron oorde word bespreek in die tydperk van die 1700’s tot 2011 om so hul ontstaan tot hul vermoderniseering te illustreer. As gevolg van hierdie verlengde tydperk kan die verskillende ontwikkelings fases van die warmwaterbron oorde waargeneem word. Daar word ook gefokus op die genesende aspekte van die warmwaterbron water en hoe die Suid-Afrikaanse warmwaterbron kultuur ontwikkel en gebruik is. Die studie sluit af met ‘n bespreking van hoe die driewarm waterwaterbron oorde by die veranderende toerisme sektor in Suid-Afrika moes aanpas en dek ook hul ontwikkeling vanaf die 1980’s tot 2011.

La investigación tiene como finalidad conocer los elementos y acciones necesarios para impulsar una oferta de turismo de salud en el Perú, tomando de referencia los avances en otros países. Para el desarrollo de este estudio, se aplicó la metodología de investigación la revisión bibliográfica descriptiva y evaluativa partiendo de fuentes académicas nacionales e internacionales del sector turismo. Esta investigación será de uso importante para fines académicos al conocer a mayor detalle las definiciones y subdivisiones del turismo de salud que son el turismo médico y el turismo de bienestar. Se analizó que, los principales beneficios de este segmento son el ingreso de divisas y aumento de llegada de turistas extranjeros al destino, las características de las subdivisiones y los elementos son la infraestructura hospitalaria de alta calidad y la afinidad cultural, entre otros aspectos para su desarrollo. Asimismo, por el lado del turismo de bienestar se obtienen beneficios psicológicos y el turismo médico obtienen beneficios laborales. Finalmente, en el caso de Perú, se tomará en cuenta el estado actual de los elementos y se analizará qué acciones se deben realizar o mejorar para impulsar una mayor oferta del turismo de salud y sus subdivisiones, asimismo existe potencial para desarrollar este segmento, sin embargo, requiere de ciertos elementos necesarios como la infraestructura médica y los servicios complementarios, certificaciones de los trabajadores en el ámbito de salud, entre otros para una adecuada y completa oferta turística de salud.
The purpose of the research is to know the elements and actions necessary to promote an offer of health tourism in Peru, taking as a reference the advances in other countries. For the development of this study, the research methodology was applied to the descriptive and evaluative bibliographic review based on national and international academic sources of the tourism sector. This research will be of important use for academic purposes when knowing in greater detail the definitions and subdivisions of health tourism that are medical tourism and wellness tourism. It was analyzed that the main benefits of this segment are the income of foreign currency and the increase in the arrival of foreign tourists to the destination, the characteristics of the subdivisions and the elements are the high-quality hospital infrastructure and cultural affinity, among other aspects for its development. Also, on the side of wellness tourism, psychological benefits are obtained and medical tourism obtain employment benefits. Finally, in the case of Peru, the current state of the elements will be taken into account and what actions should be carried out or improved to promote a greater supply of health tourism and its subdivisions will be analyzed, there is also potential to develop this segment, without However, it requires certain necessary elements such as medical infrastructure and complementary services, certifications of workers in the health field, among others for an adequate and complete health tourism offer.
Trabajo de investigación

Mestrado em Marketing
O turismo é um setor que tem tido um crescimento notável em todo o mundo. Portugal apresenta uma oferta turística diversificada e, entre os seus produtos, destaca-se o turismo de saúde e bem-estar. O principal objetivo deste estudo foi compreender as motivações dos turistas de saúde e bem-estar, inferindo sobre os motivos que os levam a visitar termas e spas. Além do mais, são identificados critérios de seleção das instalações de saúde e bem-estar. Foi feito um estudo qualitativo com uma amostra não probabilística por conveniência, com aplicação de onze entrevistas em profundidade a indivíduos que tenham realizado pelo menos uma vez turismo de saúde e bem-estar. Os resultados revelaram que os principais motivos para a prática de turismo de saúde e bem-estar são saúde, relaxamento e descanso. Constatou-se que os principais critérios de seleção das instalações de saúde e bem-estar são a qualidade e variedade de tratamentos, a localização e o atendimento. A multiplicidade de atividades oferecidas no destino e a interação com a natureza também são critérios bastante valorizados pelos turistas de saúde e bem-estar.
Tourism is a sector which has seen a remarkable growth all over the world. Portugal presents a diversified tourism supply and among its products health and wellness tourism stands out. The main objective of this study was to understand the motivations of health and wellness tourists, inferring about the reasons that lead them to visit hot springs and spas. In addition, criteria for selecting health and wellness facilities was identified. A qualitative study was conducted with a non-probabilistic sample, applying eleven in-depth interviews to individuals who have experienced at least once health and wellness tourism. The results reveal that the main reasons for the practice of health and wellness tourism are health, relaxation and rest. It was also found that the main criteria for the selection of health and wellness facilities are the quality and variety of treatments, location and service. The multiplicity of activities offered at the destination and contact with nature are also highly valued criteria by health and wellness tourists.
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Diploma thesis describes importance of balneology in Slovakia. Thesis contains importance and role of balneology in tourism, czechoslovakia history of balneology in the period 1918 - 1993, contemporary situation and trends of balneology in Slovakia and comparison of Czech and Slovak balneology. There is a hypothesis of similar balneology history of the Czech Republic and Slovakia as a result of their similar political history and there is a hypothesis of different nature curative resources.

The thesis is divided into two main parts - theoretical and practical. The theoretical part distinguishes between classic spa and wellness industry, the importance and history of the spa. Furthermore, the theoretical part deals with marketing investigation as part of marketing research. The main part of thesis is practical part, which describes marketing research of consumer behavior in wellness services provided by spa facilities. Research includes the evaluation of customer survey, which was created for the purpose of this thesis, corresponding to the basic questions regarding consumer behavior. The conclusion summarizes the main findings and defines practical usage of trends.

Mestrado em Ciências Empresariais
O projeto desenvolvido neste trabalho final de mestrado assenta numa ideia inovadora e não existente no mercado português, dinamizando os setores de Turismo Náutico e de Bem-Estar e Saúde. O plano de negócio consiste em estudar a viabilidade de criar a empresa denominada "Tagus Wellness" oferecendo aos seus clientes serviços como massagens, jacuzzi, zona de relaxamento, entre outros num barco transformado para o efeito, podendo o cliente obter os melhores benefícios da localização no Rio Tejo. A análise financeira ao projeto permitiu demonstrar que existe viabilidade para a execução do mesmo.
The project developed in this master final dissertation is based on an innovative idea that is still absent in Portuguese market, which explores a new tendency in Nautical Tourism and Health Tourism and Wellness. The business plan studies the viability of building a new company "Tagus Wellness", that will offer to customers services such as massages, jacuzzi, relaxation zone among others. These services will be performed on a boat transformed to this function, where customers will get the best benefits of its location in the Tejo River. The financial analysis allowed to conclude that the implementation of the project is viable.
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El turismo de bienestar es una rama del turismo de salud que va más allá del turismo tradicional al buscar hacer un recorrido holístico por la mente, el cuerpo y espíritu. La finalidad del presente estudio es conocer la interacción existente entre la motivación (MOT) para escoger esta clase de servicio, la satisfacción (SAT) al hacerlo y de ésta con el Customer Engagement (CE). Para la recolección de datos se creó un cuestionario dividido en 4 secciones, que fue aplicado a 308 personas que cumplían con el requisito de ser turistas actuales y potenciales que buscan el bienestar en el turismo. Se aplicó el coeficiente de correlación de Pearson para analizar los resultados; y, se identificó que la motivación se relaciona con la satisfacción, siendo la última en mención relacionada también con el Customer Engagement. Cabe resaltar que el desarrollo de sentimientos positivos es considerado el principal indicador de satisfacción, mientras que el caso del Customer Engagement en el turista de bienestar, se observa principalmente en las recomendaciones a otras personas, la generación de reseñas positivas y una valoración costo –beneficio, finalmente este estudio proporciona a los profesionales de la industria conocimientos para promover el turismo de bienestar y diseñar estrategias de marketing efectivas.
Wellness tourism is a branch of health tourism that goes beyond traditional tourism by seeking to make a holistic journey through the mind, body and spirit. The objective of this study is to know the relationship between the motivation (MOT) to choose this type of service, the satisfaction (SAT) when performing it and its relationship with Customer Engagement (CE). For data collection, a questionnaire divided into four sections was designed and applied online to 308 people who met the requirement of being current and potential tourists seeking well-being in tourism. Pearson's correlation coefficient was applied to analyze the results, and it was identified that motivation is related to satisfaction, being the last mentioned also related to Customer Engagement. It should be noted that the development of positive feelings is considered the main indicator of satisfaction, while the case of Customer Engagement in the wellness tourist is mainly observed in the recommendations to other people, the generation of positive reviews and a cost-benefit assessment Finally, this study provides industry professionals with the knowledge to promote wellness tourism and design effective marketing strategies.
Tesis
PE

The impact of the Contact Centre workplace upon employee satisfaction or wellness is attracting the attention of researchers across the globe. Over 10 years of research has resulted in recommendations about how Contact Centres should be managed and how the jobs of Contact Centre agents should be designed. There is growing concern that the current practices result in significant psychosocial risk factors which are ultimately harming the Contact Agents and less obviously the bottom line of their organisations through emotional exhaustion, stress, employee absenteeism and turnover. The aim of this study was to explore whether Contact Centre managers were aware of these recommendations, in particular those relating to the design of motivating, satisfying and “healthy” jobs. Using an expanded Job Characteristic Model, this descriptive study explored the level of awareness of New Zealand Contact Centre managers (n=20) regarding the recommendations about the design of jobs, and what changes, if any, have occurred as a result. Where changes have not been forthcoming, the study explored the constraints which were preventing or limiting change. The results of this study indicated that there is a low level of awareness of the research recommendations, that approaches to improving the management and design of Contact Centre agents roles are ad hoc, and that there is a level of resistance in providing agents with autonomy to manage their day to day roles. Some efforts to increase task and skill variety have been made but these are also ad hoc rather than built into the job. As a result of this study, it appears that Contact Centres in New Zealand are still adopting a mass production model of management. This study has implications for Contact Centre managers and senior organisational managers, these are discussed. Limitations of the research, implications for Contact Centre Managements are highlighted and areas for further research are highlighted

The aim of the thesis is to describe and analyze comparatively spa tourism in the United States in relation to European countries. The thesis is divided into two parts, theoretical and practical. The theoretical part presents definitions and characteristics of general terms concerning spa tourism. After that there is approached importance of the spas in the tourism sector and health care. Particular attention is paid to the field of wellness, which is one of the most important components of spa tourism in the US. The practical part presents the characteristics of the United States from the perspective of basic and economic data and subsequently within the particular forms of tourism. The main part of this thesis presents a chapter devoted to the characteristics of spa tourism in the US, where is a briefly presented historical development of the spas, as well as the organizational framework and significant Spa Associations. Subsequent analysis of spa tourism, as well as the wellness area defines on the basis of statistical data the current state of spa tourism and its position in the United States to other countries. The final part presents selected spas in terms of significance of the occurrence of natural healing resources, and also in terms of tourist importance.

The subject of the diploma thesis is the design of a hotel in the foothills of Králický Sněžník for 62 guests. The hotel has a restaurant, wellness center with swimming pool, fitness center, games room, ski room, sports equipment store, sports equipment rental, 40 covered parking places in the basement, rooms for bikes and baby carriages. This new building is located on the outskirts of the town of Králíky, in places of territorial development with a sports and recreational focus. The design concept is based mainly on the interaction with the future ski slope and works with maximum use of a quality view of the slope and the picturesque landscape. When solving the design, care was taken to ensure that the building complied with the design principles of passive structures.

[spa] En las últimas décadas el turismo se ha convertido en uno de los contribuyentes económicos más importantes a nivel mundial. El éxito se mide en función de su contribución al Producto Interno Bruto (PIB) de cada país, número de turistas que ingresan, disponibilidad de camas de hotel, promedio de ocupación y gasto diario del turista. De la mano de estos datos se formulan las estrategias de planificación y promoción de los diferentes destinos, dándole prioridad a los destinos más exitosos y segmentos más practicados. Poco espacio se ha dejado para visualizar al turismo como lo que es, un fenómeno humano que se ha mantenido a lo largo de la historia. Los cambios en la forma de viajar que dieron lugar al nacimiento del turismo como hoy se conoce se deben a cambios en la sociedad. En un inicio viajar respondía a las necesidades básicas del ser humano; posteriormente el motivo fue visitar santuarios dedicados a las representaciones religiosas más antiguas, motivación que se ha mantenido a lo largo del tiempo y cuyas variaciones han sido respuesta a la forma de cómo las personas y luego los turistas, perciben y practican su espiritualidad y religiosidad. Hoy día el turista viaja por una diversidad de motivos que van desde lo más tangible posible, como las compras y negocios, pasando por una presión social de estatus, hasta llegar a formas más intangibles como una peregrinación o un retiro espiritual holístico alrededor del mundo. La presente investigación parte de este segundo grupo de turistas. En la presente tesis se desarrolló inicialmente un análisis que integró a la antropología, la sociología, la geografía y la psicología, y se incluyó la religión y su vinculación con el turismo. Lo anterior permitió contar con una plataforma científica sólida que facilitó, a lo largo de la investigación, la comprensión del fenómeno turístico desde una perspectiva más completa y orientada al tema central de investigación. La tesis planteó al turismo espiritual como una manera de dar respuesta a este grupo de turistas que son producto de una sociedad de contrastes religiosos y que a su vez ha dado paso a una secularización. Para ello se propuso validar si los turistas de hoy en día buscan re-crearse, re-conectarse consigo mismos a través de viajar a lugares con alto valor espiritual, sean estos de base religiosa o no. Con el objetivo de validar las hipótesis y objetivos planteados se estableció una metodología aplicada a Guatemala, en donde se seleccionaron tres sujetos de estudio por su alto valor sagrado y por ser al mismo tiempo destinos turísticos consolidados. Los elementos que fueron evaluados a lo largo de la investigación y que forman parte del escenario del turismo espiritual fueron: las motivaciones que hacen que los turistas visiten este tipo de lugares; el paisaje como espacio geográfico sagrado; y el turismo de bienestar como una forma de turismo asociada al turismo espiritual. Se propuso una definición del turismo espiritual que integrara los elementos planteados en el trabajo de campo, así como lo encontrado en la revisión bibliográfica. Dado que la temática es innovadora, requerirá de futuras investigaciones que fortalezcan el concepto. La definición se creó a partir de lo recabado durante la investigación ya que dentro del escenario turístico se cuenta con definiciones claras tanto para turismo religioso como para turismo de bienestar. Tal y como se describió a lo largo de la investigación, el turismo espiritual y la práctica de encontrarse a sí mismo a través de los viajes no es un concepto definido. Algunos autores afirman que el turismo espiritual es el resultado de una sociedad secular que rechaza la postura religiosa, mientras que otros opinan lo contrario. Independientemente de si practican o no una religión en específico, de si cuentan con una espiritualidad holística o si simplemente son turistas con necesidad de conocer y experimentar, los turistas buscan estos espacios geográficos sagrados con el objetivo de re-encontrarse, lo cual validó la hipótesis principal de la investigación. Tal y como se planteó en su momento, la investigación promueve el análisis de los siguientes conceptos: conexión espiritual, conexión con la naturaleza, meditación, oración, encuentro consigo mismo, plenitud y atmosfera del lugar, constituyéndose estos en los nuevos motivantes de viaje para un grupo de turistas
[cat] Durant les darreres dècades, el turisme s’ha convertit en un dels components econòmics més importants a nivell mundial. El seu èxit es mesura en funció de la seva contribució al Producte Interior Brut (PIB) de cada país, el nombre de turistes que entren, disponibilitat de llits d’hotel, ocupació mitjana i despesa diària del turista. A partir d’aquestes dades es formulen les estratègies de planificació i promoció de les diferents destinacions, donant prioritat als destins més exitosos i segments més practicats. Poc espai ha quedat per visualitzar el trisme cm el que és, un fenomen humà que s’ha mantingut al llarg de la història. Els canvis en la forma de viatjar que originaren el turisme tal com el coneixem avui en dia, són deguts a canvis en la societat. A un inici, responia a les necessitats bàsiques del ser humà; posteriorment el motiu era visitar santuaris dedicats a les representacions religioses més antigues; de fet, aquest motiu s’ha conservat al llarg del temps, presentant variacions com a resposta a la forma com les persones, i desprès els turistes, perceben i practiquen la seva espiritualitat i religiositat. Avui en dia, el turista viatja per molts de motius, que van des de lo més tangible, com són les compres i negocis, passant per una pressió social que genera un “status”, fins arribar a la forma més intangible del viatge com pot ser un pelegrinatge o un retir espiritual holístic al voltant del món. La present recerca parteix d’aquest segon grup de turistes. Inicialment, desenvoluparem un anàlisi que integrà les ciències següents: antropologia, sociologia, geografia, psicologia, endemés d’incloure la religió i la seva vinculació amb el turisme. Fruit d’aquest anàlisi es va tenir una plataforma científica sòlida, que va facilitat al llarg de la recerca la comprensió del fenomen turístic des d’una perspectiva més completa i orientada al tema central de la recerca. La tesis va plantejar al turisme espiritual com una forma de donar resposta a aquests grups de turistes que són el producte d’una societat de contrastos religiosos i que, al mateix temps, ha donat pas a una secularització d’aquesta. . Per això la intenció fou validar si els turistes de l’actualitat cerquen re-crear-se o re-connectar-se amb ells mateixos, mitjançant el viatjar als llocs d’alt valor espiritual, siguin aquests de base religiosa o no. Amb l’objectiu de validar la hipòtesis i els objectius plantejats, s’establí una metodologia aplicada a Guatemala, país del qual es seleccionaren tres temes d’estudi, pel seu alt valor sagrat i per ser, al mateix temps, destinacions turístiques consolidades. Els elements que foren avaluats al llarg de la recerca i que formen part de l’escenari del turisme espiritual foren: les motivacions que permeten que els turistes visiten aquesta tipologia de destinacions; el paisatge com espai geogràfic sagrat, i el turisme del benestar com una forma de turisme associada al turisme espiritual. S’ha proposat una definició del turisme espiritual que integri els elements plantejats en el treball de camp, així com les coses descobertes en la revisió bibliogràfica. Donat que la temàtica és innovadora exigirà futures recerques que re-afirmin dit concepte. La definició es creà a partir de les informacions recollides durant la recerca, ja que en el camp del turisme es tenen definicions clares tant del turisme religiós com del turisme del benestar. Tal com hem descrit al llarg de la recerca, no hem trobat un concepte definit respecte al turisme espiritual i la pràctica de trobar-se amb un mateix mitjançant els viatges. Alguns autors afirmen que el turisme espiritual és el resultat d’una societat secularitzada que rebutja la postura religiosa, mentre que d’altres opinen el contrari. Els turistes cerquen aquests espais geogràfics sagrats, independentment de si practiquen o no una religió en concret, si tenen una religiositat holística o simplement són turistes que necessiten conèixer i experimentar, amb l’objectiu de retrobar-se, la qual cosa ha premés validar la hipòtesis principal de la recerca. Tal com es va plantejar al seu moment, la recerca promou l’anàlisi dels següents conceptes: connexió espiritual, connexió amb la natura, meditació, pregària, trobada amb si mateix, plenitud, i l’atmosfera del lloc. Sent aquests els nous motivadors del viatge per un grup de turistes
[eng] In recent decades, tourism has become one of the most important economic contribuitors worldwide. Success is measured in terms of its contribuition to the Gross Domestic Product (GDP) of each country, number of tourist entering, availability of hotel beds, average occupancy and daily tourist spending. Hand in hand with these data, the planning and promotion strategies of the different destinations are formulated giving priority to the most fated destinations and most practiced segments. Little space has been left to visualize tourism as what it is, a human phenomenon that has been maintained throughout history. The changes in the form of travel that gave rise to the birth of tourism as it is known today, is due to changes in society. In the beginning it responded to the basic needs of the human being; later the reason was to visit shrines dedicated to the oldest religious representations. In fact, this motive has been maintained over time presenting variations in response to the way of people, and then tourists, perceive and practice their spirituality and religiosity. Nowadays the tourist travels for a diversity of motives that go from the most tangible possible as they are shopping and businesses, going through a social pressure that generates status, until reaching the most intangible form of the trip as it can be a pilgrimage or an holistic retreat around the world. The present research is part of this second group of tourists. Initially, an analysis was developed in order to integrated the following sciences: Anthropology, Sociology, Geography, Psychology, as well as religion and its linkage with tourism. This allowed to have a solid scientific platform, which facilitated throughout the research the understanding of the tourist phenomenon from a more complete perspective and, oriented to the central topic of the thesis. The thesis raised spiritual tourism as a way to respond to this group of tourists who are the product of a society of religious contrasts and which in turn gave way to a secularization of it. To this end, it was proposed to validate whether today's tourists seek to re-create, re-connect with themselves, through traveling to places of high spiritual value, whether religiously based or not. In order to validate the hypothesis and objectives, a methodology was applied to Guatemala, a country where three study subjects were selected, for their high sacred value and for being consolidated tourist destinations at the same time. The elements that were evaluated throughout the research and that are part of the spiritual tourism scenario were: the motivations that make tourists visit these types of places; the landscape as a sacred geographical space; and wellness tourism as a form of tourism associated with spiritual tourism. A definition of spiritual tourism was proposed that would integrate the elements raised in the field work, as well as what was found in the bibliographical review. Given that the theme is innovative, it will require future research to support the strengthening of this concept. The definition was created from what was collected during the investigation, since within the tourist scenario there are clear definitions for both religious tourism and wellness tourism. As it was described throughout the investigation, what refers to spiritual tourism and the practice of finding oneself through travel is not a defined concept. It is affirmed by some authors that spiritual tourism is the result of a secular society that rejects the religious position, while others believe otherwise. Regardless of whether or not they practice a specific religion, or if they have a holistic spirituality or are simply tourists with a need to know and experience, tourists look for these sacred geographic spaces in order to re-encounter, which validated the main hypothesis of the investigation. As it was raised at the time, the research promotes the analysis of the following concepts: spiritual connection; connection with nature; meditation, prayer, encounter with oneself; plenitude and atmosphere of the place. Constituted these in the new motivators of travel for a group of tourists.

The aim of the thesis is to define the vision (in concrete proposals) for the functioning of community, socio-social, leisure and other activities in the village. The vision as such emerged on the basis of analyzes already in the last semester, on its basis, we come to the solution of a partial project, which should show the municipality how to go and why. Representatives and residents of Strachotín have for a long time been considering certain steps, construction works of varying extent, which would strengthen the population, their possibilities in using the potential of the place (wine, tourism) and the village returned the lost face.There is only a small distance between the village and the end of the village in the direction of Pálava, but there is an important urban area - the surroundings of the church - which is historically very important and it hides its potential. In my work, I have commissioned him to uncover it and try to inspect what she can offer. Not only for tourists, but also for locals.

碩士
國立高雄餐旅大學
旅遊管理研究所在職專班
103
Wellness is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. One could easily be healthy but not necessarily happy. Wellness includes various related concepts, such as well-being, quality of life, holistic practice, and spiritual beliefs. Wellness tourism has become the trend in Europe and America for years, but it is just at the initial stage of development in Taiwan. Currently the Mainland tourists are the largest source of tourists to Taiwan, however, the satisfaction of the Mainland group tourists gradually decreased. In order to improve the quality of tourism for the Mainland individual tourists to Taiwan, the travel industry personnel should share the concept and characteristics of wellness tourism with the tourists while making the customized itinerary for them. It will not only fulfill the demand of individual customers, but also increase the intention to revisit Taiwan, which further enhances the market share of wellness tourism in Taiwan. The purposes of this study were: 1. To explore the awareness and demand of the individual mainland tourists to Taiwan on the customized itinerary provided by the travel industry personnel. 2. To understand the awareness, participation needs, and expectations of the individual mainland tourists for wellness tourism. 3. To help the tourism industry personnel plan for the needs of different tourists and develop the mass customized wellness tourism trips. In order to understand the diversity of awareness and demand of individual Mainland tourists, 12 individual mainland tourists who have been to Taiwan were invited to take part in this qualitative research. The semi-structured in-depth interviews and thematic analysis were conducted to realize the thoughts of interviewees on thecustomized itinerary for wellness tourism. Finally, the researcher interprets the data and develops the customized itinerary of wellness tourism for individual mainland tourists to Taiwan. Four essential themes were found: 1. Interviewees appreciate the freedom and pleasure of sightseeing so they choose the Individual Visit to Taiwan. 2. Professionally customized itinerary allows visitors to enjoy the reassurance of travel. 3. Interviewees want to join the wellness tourism in order to be well, healthy, and happiness. 4. Interviewees look forward to participating in wellness tourism in Taiwan. The study found that the interviewees are willing to accept the customized itinerary and look forward to the opportunity of wellness tourism in Taiwan. If the travel industry personnel can focus on the development of wellness tourism and also the customized itinerary, there will be places for the Blue Ocean Strategy apart from the existing market competition in the Red Sea.

Worldwide, the trend of people’s wellness consciousness signals a critical market insight to business developers. In the tourism industry, wellness tourism is a specific niche segment that inspires hotels, destinations and regions to capture the opportunity to attract consumers. This study intends to cluster the wellness offers of world-leading hotels, and to compare with the categories of wellness offers of 5-star, 4-star, and several specialized hotels with hot spring facilities in Hainan province, China. This analysis aims to extract implications for hotel developers to equip their hotels with proper wellness amenities, and to create wellness products and services for travelers’ wellness needs. A SWOT analysis of the wellness tourism in Danzhou City is made and the Deyi Wellness Hotel in Danzhou City in Hainan is taken as a case study. The reserach shows that wellness offers stand at a significant role among the world-leading hotels, while wellness offers in the top hotels in Hainan show less diversity, lacking a unified notion of wellness services offerings but with a huge potential to get upgraded. Based on the data analyzed, development of wellness products and services of Deyi Wellness Hotel are discussed.
Em todo o mundo, as pessoas aspiram ao bem-estar e esta tendência sinaliza uma das mais interessantes oportunidades de mercado para os investidores. Na indústria do turismo, o turismo de bem-estar é um nicho específico de mercado para hotéis, e regiões com atrações naturais para atrair consumidores. Este estudo pretende agrupar as ofertas de bem-estar dos hotéis líderes mundiais e comparar as categorias de ofertas de bem-estar de estabelecimentos de 5 e de 4 estrelas com hotéis especializados com fontes termais na província de Hainan, na China. A análise visa extrair implicações para os investidores e proprietários de hotéis, relativamente às comodidades adequadas à melhoria do bem-estar dos hóspedes. Para este fim é adotada uma abordagem SWOT e o Deyi Hotel na cidade de Danzhou em Hainan é escolhido como estudo de caso. O estudo mostra que as ofertas relacionadas com o aumento do bem-estar têm um papel significativo entre os hotéis líderes mundiais, o que ainda não acontece nos melhores hotéis em Hainan, que denotam uma menor diversidade de ofertas de serviços de bem-estar, embora tenham um enorme potencial para o fazer. Com base nos dados analisados, são apresentadas ilações relativas ao desenvolvimento de produtos e serviços de bem-estar do Deyi Hotel.

abstract: The fitness and wellness industry is expanding at a rapid pace, and part of this expansion includes wellness tourism. Within wellness tourism, fitness related activities and programs are sought by wellness tourists or more specifically, fitness tourists. Wellness tourism is defined as a journey by people whose motive, in whole or in part, is to maintain or promote their well-being, and who stay at least one night at a facility that is designed to enable and enhance physical, psychological, spiritual and/or social well-being. Inevitably, fitness related activities are offered within wellness tourism, and seem to attract these fitness tourists. The purpose of this study is two-fold. It is first to examine the goal content fitness tourists possess in this non-traditional exercise context. Second, this study aims to examine the goal pursuits within the promotional content produced by the wellness tourism industry. This study is informed by goal content theory (GCT) which is a mini-theory within self-determination theory (SDT). Developed by Kasser and Ryan (1996), GCT examines how goals pursued by individuals, in this case fitness tourists, whether related to extrinsic or intrinsic content, account for variations in wellness. Extrinsic goals include elements like wealth and appearance, while intrinsic goals include dimensions like community contribution and health management. Participants were targeted through their consumption of fitness services at wellness tourism resorts in the southwestern United States. The goal content for exercise questionnaire (GCEQ) was distributed to these targeted participants to determine the types of exercisers, intrinsically or extrinsically motivated, who are consuming these services. Additionally, a content analysis was conducted to examine the elements portrayed by the industry within a fitness context. Understanding goal content can allow organizations to create programs supportive of participants’ autonomous motivations which research suggests lead to higher levels of well-being. Using a sample of 100 GCEQs, the study implies fitness tourists are more likely to be white, high income females with stronger intrinsic goal content. Health management, image, and skill development were among the highest ranked goals. A total of 182 images were examined in addition to extensive narrative content on the webpages of these sites suggesting this industry promotes holistic wellness rather than appearance. The results of this study should be used to program physical activity interventions made accessible to low and middle class individuals.
Dissertation/Thesis
Masters Thesis Community Resources and Development 2017

O presente trabalho visa dar luz ao Wellness Tourism, o Turismo de Bem Estar, visto que é uma das vertentes que mais têm crescido nos últimos tempos e agora em decorrência da pandemia do Covid-19, com abordagem em suas tendências para o futuro. O Wellness Tourism é antigo, remetendo ao ano de 1986, onde Lounsbury e Hoops através de estudos comprovaram que as relações entre viagem satisfatória, relaxamento, escape, casamento e família, comida e alojamento corroboram o estudo de que as experiências em viagens de fato contribuem com o bem-estar. O mercado de Turismo de Bem-Estar (Wellness Tourism) em 2017 estava avaliado em U$639,00 bilhões, sendo projetado para U$919,00 bilhões até 2022 com mais de 1,2 bilhões de viagens sendo realizadas. Um turismo que cresceu 6,5% entre os anos de 2015-2017, representando mais do que o dobro do turismo convencional, e com projeções de crescimento de 7,5% até 2022. Buscou-se o método de entrevistas, onde seis perguntas foram feitas a especialistas do segmento para entender mais sobre o Wellness e como seria seu futuro no período pós Pandemia, além das tendências que virão para esse segmento, como o uso do Biophilic Design em estruturas de hotéis por exemplo, onde o hóspede tem um contato maior com a natureza buscando priorizar sempre o bem estar dos mesmos. Pôde-se concluir que o Wellness , que é a busca do equilíbrio de mente, corpo e espírito já era muito importante e buscada pelos viajantes wellness, e com o início da pandemia do Covid-19 muitas doenças se agravaram nas populações, como depressão, ansiedade e ganho excessivo de peso, assim concluiu-se que o Wellness Tourism será de suma importância na vida das pessoas, pois nunca foi tão necessário cuidar do corpo e da mente, e todas as viagens que oferecem locais e esses serviços serão buscadas incessantemente. Mas mesmo com toda essa expectativa vale ressaltar que um dos problemas citados a ser resolvido é de que muitas fronteiras ainda encontram-se fechadas para o Turismo e muitas pessoas ainda tem medo de viajar por medo da contaminação do vírus. Caberá ao setor e a todos os envolvidos na atividade buscar protocolos de segrança, pessoal cada vez mais treinado e capacitado e campanhas de marketing para voltar a reaquecer esse mercado que é um dos mais promissores do segmento.

碩士
國立高雄餐旅大學
旅遊管理研究所
102
Tourism industry has been developed strongly by most countries nowadays. As more and more people are concerned about their health, they want to keep up their healthy habits when they travel. This is driving the development of wellness tourism. Wellness Tourism has become the trend in many occident countries. In Taiwan, wellness tourism just got going. The purpose of this study is to explore the development situation of wellness tourism and analyze the level of agreement among industries experts, government officials and academic scholars toward wellness tourism market development in Taiwan. This study adopts the modified Delphi method to collect opinions from the review of the literature. Thirteen experts from the hospitality and tourism industry, government and academia were invited to from the expert group. Five dimensions were created from the literature to form the survey questions, including “Definition of wellness and wellness tourism”, “Characteristics of wellness travelers”, “Behavior characteristics of wellness travelers”, “Motivation of wellness travelers” , and “Wellness tourism trends”. After three rounds of the Delphi survey, the expert panel reached consensus about the wellness tourism development in Taiwan. The result of this study shows that the income level of most wellness tourists is in the middle and upper class, the willingness to pay during traveling is higher. So, the travel industry should upgrade the quality of wellness products. And the wellness tourism in Taiwan is regarded as a potential tourism sector, so the government should be devoted to assist travel industry with promotion. The research findings could provide suggestions for government agencies, academia, and the industry in the development of wellness tourism in Taiwan as well as apply adaptive attributes from each dimension as a basis for improvement. Key Words: Wellness Tourism；Travel Motivation；Lodging Preference；Market Development Potential；Modified Delphi Method.

碩士
國立高雄應用科技大學
觀光與餐旅管理研究所
101
With economic development, stable level of personal income, increased leisure time, tourism has become a part of people's everyday life. In further pursuit of relaxation and spiritual growth of the demand for, participation in religious tourists doubled trend growth. Israel is an international renowned religious sightseeing, visitors to the pursuit of religious experience, including the pious pilgrims, religious interest, experience a different life or purely non-religious sightseeing tourists. "Wellness Tourism" is a new type of tourism, one that integrates industry, traditional customs and recuperation functions, and become the emerging global travel trends. However, some studies are not strictly defined medical tourism, health tourism, or tourism, the three well-being, or well-being of tourism as separate activities and consumer behavior; far less well-tourism related literature involves the conceptualization of issues. Therefore, the purpose of this study is to explore the well-being and motivation conceptualization of tourism and commodity content, self-realization, religion, exotic travel experiences, close to the Holy Spirit, dreams hope, spiritual sense of belonging and spiritual roots, heritage look for, and then construct a set of for Taiwanese people in their pursuit of truth, the real spiritual well-being on the road trip measurement tools to the future development of Taiwan's well-being as a reference for the tourism market. This research is divided into two stages, the first stage of literature as a research method for sightseeing areas of industry, government, academia, experts and scholars discussed in depth literature; the second phase, quantitative research methods survey study is to construct Wellness tourism the concept and connotation, and to explore the well-being of Taiwan's tourism market trends and potential of tourism in the overall well-being in order to understand the tourism industry positioning; also examines the development of the industry and the potential market demand, to drive the tourism industry diversified development in Taiwan.

Purpose: Medical and wellness tourism is a growing phenomenon, and tourists all over the world are traveling with the express purpose of accessing medical treatment or promoting health through physically and psychologically beneficial activities. This industry has continued to expand with the Internet’s help, as customers can now make choices that are more appropriate and informed decisions. Design: This research employed mixed content analysis methods. The qualitative approach reproduced tourists’ appraisals and assessed the spatial relationships between terms and concepts in medical and wellness tourism, with generalizable and reproducible results. Theoretical Contribution: This study specifically adds to the literature on post-experiences of medical and wellness tourism and the impact of Web-based information through reviewers’ satisfaction and willingness to recommend facilities to others. Practical Contributions: Medical tourists’ reviews indicate shared commonalities when identifying significant factors in medical services received. These individuals also focus on cost, treatment effectiveness; time spent collecting healthcare information, and recommendations they plan to offer to friends and family. Wellness tourists perceive resort facilities—including room conditions—and thalassotherapy treatments as the primary drivers of good service. Critical attributes of room condition are overall cleanliness and room comfort, especially bed, bathroom, and shower facilities. Tourists’ reviews of their experiences of thermal spa facilities provide a strategic order in which to implement service attributes by degree of influence: thermal facilities and services, hotel reception and room, food quality and price, pool and bath access, location views and accessibility, and staff’s professionalism and friendliness. Originality: The results add to the slowly growing body of literature on medical and wellness tourism and provide significant information to prospective medical tourists, healthcare service professionals, hoteliers, and other operators who become part of tourists’ total experience. This thesis identifies new themes based on semantic analyses that explored tourists’ behavior, intentions, and overall experiences shared online.
Objetivo: O Turismo Médico e de Bem-Estar é um fenómeno crescente. Turistas de todo o mundo viajam com o intuito de ter acesso a tratamento médico ou de melhorar o seu estado de saúde através de atividades físicas e psicológicas que lhes sejam benéficas. Esta indústria tem vindo a crescer com ajuda da Internet, permitindo aos turistas fazer melhores escolhas e tomar decisões informadas. Desenho da tese: Este estudo tem como base a análise de conteúdos mistos. A abordagem qualitativa reproduz as avaliações dos turistas e avalia as relações entre as narrativas e os conceitos no Turismo Médico e de Bem-Estar, obtendo resultados replicáveis e generalizáveis. Contribuição teórica: Este estudo contribui com o conhecimento teórico no setor do turismo de Saúde e Bem-estar e o impacto das opiniões dos turistas nas plataformas online como veículo para expressar satisfação e recomendar serviços a outros turistas. Contribuição prática: No Turismo Médico os comentários online indicam características comuns inerentes ao tratamento médico. Como fatores determinantes no processo de decisão os turistas realçam o preço, a eficácia do tratamento, o tempo despendido na recolha de informações medicas, e partilham recomendações com amigos e familiares. No turismo de Bem-Estar os turistas percecionam as infraestruturas do resort-incluindo as condições do quarto e os tratamentos de talassoterapia como fatores determinantes de um bom serviço. Indicam como fatores críticos -o quarto- a limpeza e o conforto em particular uma cama confortável, a casa de banho e o chuveiro. Os turistas que utilizam as Termas e Spa indicam por ordem decrescente a implementação dos seguintes serviços: acesso as termas e serviços, a receção do hotel e sala, qualidade da comida e preço, piscina e banho térmico, localização, vista e acessos bem como o profissionalismo e simpatia dos colaboradores. Originalidade: Os resultados contribuem para o desenvolvimento da literatura sobre o Turismo Medico e de Bem-Estar e sugere diretrizes para potenciais turistas médicos, profissionais de saúde, setor hoteleiro e outros operadores que integram a experiência destes turistas. Com base na análise semântica esta tese identifica novas temáticas que exploram comportamentos, intenções e experiências que os turistas compartilham online.

碩士
高雄餐旅學院
旅遊管理研究所
98
Wellness tourism is the travel activity that tourists use natural resources or the health facilities of the hotel to promote health. Wellness tourism in foreign countries has a long history, the product innovate every year, and the steady consumers. The related study is also abundant. The demand of health and beauty is increase; in addition, the baby boomer population is aging. We expect wellness tourism will important in the future tourism market place. In Taiwan, wellness tourism is a new product. Therefore, this study aims to understand the wellness tourism service quality, customer satisfaction, perceived value and behavioral intention. To achieve study objectives, data were collected through structured questionnaires from fifteen hotels located in the Taiwan. Use Confirmatory Factor Analysis, T-test, One-Way ANOVA and structal equation modeling to structure the relationship of mutual influence, and to develop health travelers’ behavioral intentions model. The results showed that wellness tourism service quality for passengers’ perceived value and customer satisfaction has a significant positive impact on relations, but no significant effect on behavioral intention. Customer satisfaction and perceived value has a significant positive impact on relations. There is less study of wellness tourism consumer behavioral intention of related literature, therefore, the results of this study can be used to government and industry development and promote wellness tourism.

碩士
長庚大學
企業管理研究所
97
With rapid growth of wellness tourism and consumers’ various need for tours, the conventional simple tourism fails to satisfy consumers. The tourism combining recreational tourism and medical wellness gets more and more prevalent. Due to the difference between travel motivations of different consumers, it is difficult for marketers to convey the product message. Since the advertisement has been a pivotal communication between the business and the consumer, this study designs the print advertisement for wellness tourism based on the Elaborate Likelihood Model (ELM). Considering the complex motivations of wellness tourism and the intangibility of travel products, this study views the advertising theme as a central route to figure out which advertising theme can have an impact on the purchase intention of wellness tourism. The advertising endorser which plays a crucial role in the process of message communication is an essential variable in the research of advertising effect. The advertising endorser is regarded as a peripheral route in this study. In order to measure the effect of advertising endorsers on the purchase intention of wellness tourism, the combination of expert and typical consumer is manipulated in the advertising message. The 3×2 factorial design was employed to examine the main effect and interactive effect of advertising theme and endorser on the purchase intention. To obtain precise outcomes with any moderating effect as possible as we can, four control variables were given in advance, including perceived health status, need for cognition, product knowledge, and product involvement. The females aged 25-50 were enrolled to be the subjects and distributed to different advertisement in this experiment. The final valid samples amounted to 231 out of 240. The results show that the advertising theme and endorser have a significantly positive effect on the purchase intention of wellness tourism, respectively. The best effect of advertising themes goes to “health preserving and cosmetology”; the second best is “health promotion”; “self-actualization” does not gain a prominent effect. Compared with the typical consumer, the expert endorser can elicit more purchase intention. In the aspect of interaction, a combination of “health preserving and cosmetology” and “expert endorser” attracts relatively higher purchase intention.

碩士
國立高雄餐旅大學
旅遊管理研究所
104
With the increasing competition in the global tourism market, meeting the needs of travellers or potential travellers is very important. However their demands are different in recent years. Many developed countries have begun to promote new forms of tourism, such as: eco-tourism, slow tourism, the wellness tourism or medical tourism. Wellness tourism, associated with maintaining and promoting personal health and well-being, has become a niche segment of the global tourism market. It is comprehensive and considered to be a sum of all relationships and phenomena resulting from a journey and residence of people whose main motive is to promote their physical, mental, and psychological health and their social prosperity. Previous studies have shown positive results associated with leisure and tourism participation, however, limited research has focused on the long-term effects of wellness tourism experience. Therefore, this study used the Means-End Chain (MEC) theory as a basis to explore the concept and content of wellness tourism, including experience attributes, experience consequences, and experience values in body, mind and spirit. The qualitative research method and one-to-one in-depth laddering interviews were adopted. Both purposive and theoretical sampling were used to access 30 participants who experienced wellness tourism in the past half year. The study results found that attributes included curative effect, reputation, price reasonable, quality of facilities, etc. Consequences contained health promotion, refreshing, revitalization, and interpersonal relations, etc. Values included excellent value for money, spiritual transformation, knowledge developing, persistent, recharging, sense of superiority, cognitive and mood transformation. According to the analysis of results, all respondents had direct impact to knowledge developing, persistent and recharging. Hot spring travelers focused on the environment pleasant and atmosphere brought to develop knowledge. Massage travelers emphasized on curative effect to promote health and revitalization, and finally achieved the value of persistent and recharging. Result also confirmed travelers have different degrees of mental and spiritual transformation, such as spiritual, cognitive and emotional transformation.

碩士
國立台北護理學院
旅遊健康研究所
96
Wellness tourism is a new style of tourism products which emphasis on health issues and activities for tourists. Hence, the environment quality of destination should be considered first in one wellness tourism development program. Taiwan government, like other Asian countries, has paid attention to wellness tourism in order to creative better economic benefit in tourism sector. However, there are no evaluation indicators and related assessment criteria for wellness destination up to now. The policy-maker can not decide what places are qualified to develop wellness tourism in Taiwan. Hence, the purpose of this study is to explore the indicators and relative assessment criteria used for selecting wellness tourism destinations in Taiwan. This evaluation indicator system is based on the findings from literature review, and then the Delphi Method is employed to collect experts’ opinions. Finally, it 45 of the 95 candidate indicators are selected after three rounds of the Delphi method. These indicators include environmental quality, natural resources and attractions, climate condition, and medicinal or health restorative properties.

碩士
高雄餐旅學院
旅遊管理研究所
98
The study is exploring the Spa service demand and characteristic in wellness tourism for senior. In addition to the senior of respondents, the 50 to 64 years（pre-senior）of the respondents are also considered to compare the two types of sample characteristic and the differences of Spa service demand .As following constructs the Spa service system design and management of reference. Therefore, this study is investigating two main groups at Kaohsiung City''s population of 50 to 64 years and more than 65 years. After the statistical analysis of the samples, there are three main findings are shown as follow: 1. Used Chi-square testing to test 65 years or more of senior and 50 to 64 years of pre-senior in the demographic characteristic. The results showed that the former has a higher education level and a higher spent on travel. 2. By Confirmatory Factor Analysis, “Body”, “Relaxation”, “Mind”, “Health”, “Social contacts”, “Environmental sensitivity” and “facilities provide”, sevens wellness tourism of Spa service demand factors were extracted. 3. 65 years or more of senior in the “Mind”, “Health” and “Social contacts” of demand factors were significantly higher than the 50 to 64 years of pre-senior. However, 50 to 64 years of pre-senior in “Facilities provide” of demand factor that was significantly higher than 65 years or more of Senior. This study also provided suggestions of the development of senior on wellness tourism and give directions for follow-up researchers.

The main aim of this thesis was creating a business concept based on theoretical and practical knowledge. It will serve as the basis for the creation of a new facility providing wellness and fitness services in Litoměřice. The business concept of the wellness hotel, which will provide quality accommodation, catering, fitness and wellness services, was created based on the situational analysis, competitor analysis and analysis needs of the potential customers using questionnaires.