Relevant bibliographies by topics / Western advertising in China

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Western advertising in China'

Author: Grafiati
Published: 19 February 2023
Last updated: 20 February 2023

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Journal articles on the topic "Western advertising in China"

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GUNAWAN, ELIZABETH SUSANTI. "SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI “RISING” GLOBAL ADVERTISING." Serat Rupa Journal of Design 1, no. 3 (January 19, 2018): 475. http://dx.doi.org/10.28932/srjd.v1i3.466.

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communication carried through the same advertising message is expected to help consumers easily recognize the brand anywhere. This strategy is also useful in reducing advertising cost because they don’t have to redesign new advertisements for different countries. Pepsi “Rising” TV Commercial was created by CLM BBDO Paris Agency as the Pepsi global advertising for Africa, Caribbean Sea, Central America, South America, Europe, Oceania, and Asia (India). The advertisements for other countries were only shortened and dubbed to make them fit with local languages. However, for the Chinese market, the agency changed the actor and some storyline attributes with those similar to the original ones. They used one global advertisement for many countries, but they deliberately changed it for the Chinese market. This study uses Roland Barthes’ semiotic to analyze the connotation level between the Pepsi global advertisement and the Chinese advertisement that have similar visuals and plot lines in the denotation level. This study aims to determine the elements that can change the message and ideology in the advertisement. The final results show significant differences among the advertisements that represent each unique cultural development. Keywords: adapted advertising; Chinese advertising; global advertising; individualism-collectivism; semiotic analysis
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Li, Shiying, Jialu Ye, Mark Blades, and Caroline Oates. "Foods shown on television in China." Chinese Sociological Dialogue 1, no. 2 (December 2016): 120–39. http://dx.doi.org/10.1177/2397200916686761.

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This study investigates advertising aimed at children and the food environment in children’s programs broadcast on the China Central Television network. The study documented how foods were shown in television advertisements and editorial content. Findings show that children were exposed to a large number of unhealthy food advertisements. In addition, the advertising appeals used in the television advertisements were similar to those used in Western countries. As part of the socialization process, the television advertisements may have a negative influence on children’s health in China.
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Zheng, Xin. "The Influence of the Difference between Chinese and Western Culture on Advertising Translation and Strategy." Theory and Practice in Language Studies 8, no. 3 (March 1, 2018): 331. http://dx.doi.org/10.17507/tpls.0803.09.

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Since China became a member of the WTO in 2001, more and more Chinese products have an opportunity to enter the international market, and begin to compete with foreign brands. Advertising as a means of mass media, it happens able to introduce the foreign goods to domestic consumers, and to promote the Chinese products to foreign consumers. In such a social background, the importance of advertising translation has become increasingly prominent. The paper tries to analyze the characteristics of advertising language and the influence of the difference between Chinese and western culture on advertising translation by organizing the successful and unsuccessful English and Chinese advertising translation corpus collected over the several years. It pointed out that the advertising translation not only achieves the purpose of language conversion, but also takes into account the influence of language and cultural differences. Finally, through the analysis of advertising language, exploring some effective translation methods and strategies, such as: literal translation, free translation, amplification, corresponding translation and creative translation, which can put forward reference and guidance on advertising translation so that the author can achieve the properly translation of advertising. Hope to assist advertising translators.
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Sun, Yi, Mi Zhang, and Lang Chen. "“Join the Army. Become the Power of China”." Review of Cognitive Linguistics 19, no. 1 (April 28, 2021): 142–71. http://dx.doi.org/10.1075/rcl.00079.sun.

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Abstract Military recruitment advertising, as a type of authoritative political video advertisement, demonstrates a country’s military culture. This paper will provide a brand-new perspective in researching Chinese military culture from the approach of multimodal metaphor. Currently, a multimodal analysis of military recruitment advertising in terms of short video clips does not exist, and most of the existing multimodal studies have focused on Western mainstream media, whereas media with Chinese characteristics have remained mostly untouched by research. With Forceville and Urios-Aparisi’s (2009) Multimodal Metaphor Theory (MMT) as a theoretical basis, and the newly-released recruitment advertising “The Power of China” as the research object, this paper utilizes the MIPVU and ELAN image tagging software to identify and analyze the multimodal metaphors in “The Power of China” under the framework of MMT.
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Yuchen, Zhu, Mao Jia, and Wang Xi. "Gender Representation in Chinese Tobacco Advertising." Tobacco Regulatory Science 7, no. 5 (September 30, 2021): 2687–700. http://dx.doi.org/10.18001/trs.7.5.1.39.

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The broad development prospects of the Chinese tobacco consumer market have attracted an increasing number of international companies to do business and invest in China. In tobacco marketing campaign, gender representation in advertising is a common and effective means to attract consumers. It has a great significance to marketing practitioners and advertisers, especially in the emerging market of China. A comprehensive understanding of gender representation in Chinese advertising can provide a universal framework for marketing campaign and help establish an academic foundation for market segmentation. This literature review aims to research the portrayal of gender representative images and roles in Chinese advertising, their formation reasons and changing trends. Drawing on huge number of academic journals, research papers and academic books in the online academic literature database, this literature review will critically analyze and summarize the literature related to gender representation in Chinese tobacco advertising. The results show that the characteristics of gender representation in traditional Chinese advertisements are influenced by traditional Chinese culture, socialist political policies and Western value culture, and tend to modern Western advertising models. The gender representation in Chinese online advertising emphasized the concept of self and began to show more Chinese characteristics. In the future, the booming Chinese online advertising will have more variables and more complex trends, and there will be a huge academic gap left for future research.
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Apaolaza, A., P. Hartmann, J. He, J. M. Barrutia, and C. Echebarria. "Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?" South African Journal of Business Management 45, no. 3 (September 30, 2014): 45–55. http://dx.doi.org/10.4102/sajbm.v45i3.130.

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This study asks if endorsers function as surrogates for country-of-origin, and if the effectiveness of the tactic varies with the perceived ethnicity (Western versus Chinese) of the celebrities. It finds no significant influence on the country-oforiginperception, brand attitudes or product quality evaluations in the reactions of 797 consumers in Shanghai to magazine advertisements featuring celebrities of Chinese vs. Western ethnicity. The lack of any significant effect of the ethnicity of celebrities on a brand’s perceived country of origin precludes country image having any effect on those variables for the case of the cosmopolitan Chinese consumer.
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Li, Wenhua, and Jiaxin Xiao. "Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets." Journal of Intelligent & Fuzzy Systems 40, no. 4 (April 12, 2021): 8613–22. http://dx.doi.org/10.3233/jifs-189680.

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Computing and Artificial Intelligent technology has changed the ecosystem of advertising industry and social economy. Observations on social changes can help enterprises and advertisers better adapting to this pervasive computing age. This study aims to examine the lifestyles of the new urban middle class in emerging market and their attitudes towards advertising. We carried out an investigation in four Tier-1 cities in China and identified six comprehensive lifestyle factors: trendy and success-driven, “Western is best,” petty bourgeoisie lifestyle, money conscious, lifestyle of health and sustainability, and pragmatic struggling lifestyle; and further segmented new urban middle-class consumers into four groups: experiencers, strivers, trendy achievers, and pragmatists. The attitudes of four lifestyle segments towards advertising have been examined. The study provides precise user portraits of the growing middle-class consumers and intra-class differences in the emerging market.
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Geyer, Robert, and Fang Wang. "Antidepressant Advertising in China and the UK: The Strengths and Limits of Policy Learning." China Quarterly 239 (March 12, 2019): 752–74. http://dx.doi.org/10.1017/s0305741019000043.

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AbstractChina is expected to become one of the largest markets for prescription drugs in the world and pharmaceutical advertising is becoming increasingly important, particularly in the socially and culturally contested area of mental health. This article briefly explores the background of drug advertising policies in China and the UK and focuses on the distinctive challenges of antidepressant drug regulation. Then, using tools of critical discourse analysis, it examines Chinese antidepressant adverts, and compares them with relevant British adverts. The findings indicate that, relative to the UK, Chinese antidepressant adverts are generally oversimplified, and the critical information concerning the concepts of caution, danger and adverse effects are underrepresented. However, there are many interdependent factors that contribute to the distinctive Chinese antidepressant drug regulatory regime. Hence, Chinese policymakers must maintain a delicate balance between learning from Western regulatory regimes, but also avoiding borrowing too heavily from them.
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Guo, Lijun, and Jiaqi Xu. "Gerontolinguistics in China: Origin, Development, Prospects." Nauchnyi dialog 11, no. 9 (November 30, 2022): 68–87. http://dx.doi.org/10.24224/2227-1295-2022-11-9-68-87.

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The question of the formation of gerontolinguistics in China as a relatively new scientific branch for the country is considered. The relevance of the study is due to the high growth rate of the elderly Chinese population. The authors of the article offer an overview of gerontolinguistic works in China, selected on the basis of an analysis of journal articles, monographic studies, dissertations placed in Chinese libraries. It is noted that gerontolinguistics in China began its formation only in the 21st century, while in Western science the problems of working with the elderly began to be intensively studied in the second half of the 20th century. It is argued that Chinese gerontolinguistics is based on the traditions of Western science, taking into account Chinese realities. An overview of the works of Chinese scientists on gerontolinguistics is given, from 2003 to the present. It is shown that during this period, multimodal studies of the language and speech of various geront groups, including people suffering from Alzheimer’s disease, are especially actively carried out. The tasks that gerontological research solves are described, including the prevention and treatment of Alzheimer’s disease, improving the quality of life of older people, and identifying their preferences in the sociocultural sphere, for example, advertising. To solve these problems, the possibilities of artificial intelligence are actively used.
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Sinclair, John. "Advertising and Media in Asia: Setting Some Context." Media International Australia 133, no. 1 (November 2009): 68–74. http://dx.doi.org/10.1177/1329878x0913300111.

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From the point of view of the critical study of the advertising industry, Asia has never been more interesting. Until the 1980s and 1990s respectively, Western-based advertising agencies were very much excluded from the largest markets, China and India. Now these countries are both undergoing rapid economic growth, and seeing the emergence of new categories of consumers — not only the much-vaunted ‘middle class’. Yet, for all the exceptional rates of growth in advertising expenditure being recorded, and the breathless rhetoric of the trade press, the impact the global advertisers and their agencies have upon Asia needs to be put into perspective. For instance, although the use of the internet and other new media is rapidly gaining ground, television still dominates, because that is the medium favoured by the biggest-spending advertisers in these countries. Ultimately, Asia is defined more by its geographical unity than anything else, for in most relevant aspects its diversity is arguably greater than that of any other world region, and this is reflected in the collection of articles presented here.
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Dissertations / Theses on the topic "Western advertising in China"

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Scharoun, Lisa. "Western Fashion Advertising in Mainland Urban China and its Effects on the Self Image of Youth." Thesis, Griffith University, 2009. http://hdl.handle.net/10072/365613.

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As one stands on Nanjing Lu, one of Shanghai’s main shopping streets, one gets the feeling that they could be in the heart of any major cosmopolitan western city. Tiffany rings, Jean Paul Gaultier Jeans, Gucci shoes, and Louis Vuitton handbags are advertised on huge glossy advertisements featuring waif-like Caucasian girls. One cannot help but observe that the oversized images of western models, prominently decorating the facades of modern shopping malls lining Nanjing Lu, are in sharp contrast to the crowds of Chinese pedestrians moving amongst them. The presence of luxury fashion advertising is becoming ever more apparent in the rapidly expanding Chinese market. It seems a far cry from the China of less than twenty years ago when any form of ostentation was frowned upon (Yu, 2002). As these images weave their way into the fabric of Chinese society, one has to wonder how western visual communication strategies will affect traditional Chinese values and sense of self. When western advertising is introduced into cultures with different historical and ideological backgrounds, some discrepancy in the reading of the images is likely to occur (Wang, 2000). Culture has one of the most significant impacts on how an image is read and interpreted. Through the advancement and speed of digital media, there is a continuous displacement of images throughout the global economy. As the world becomes more of global village the dissemination of visual messages is happening so rapidly that many individuals haven’t the leisure to interpret or construct signs and symbols that fit within their established aesthetic culture. As Mizeroff (2004, p.13) explains: “the crisis of the visual subject has been brought into sharp relief under the symbiotic influences of globalization and digital culture.” China is a nation with a vast history and relatively recent revolutionary past. Most significantly, Mainland China was totally cut off from western media and intervention from the late 1940s until the late 1970s (Hsu, 1995). Western style media, re-introduced into Mainland China with the economic reform of 1979, has fully penetrated the country in a relatively short period of time (Ibid). Youth in the age bracket of 18-35 are the most susceptible to these messages as they are the first generation to have grown up absorbing advertising messages promoting western concepts and ideologies (Li, 1998). Fashion advertising in particular is one of the most influential types of advertising on image construction (Finkelstein, 2000). Studies in the field of visual culture inform us that today’s global visual culture is strongly influenced by western image construction. This influx of western images has led to a disorientation of culture and identity in many burgeoning consumer societies. Recent studies by Joanne Finkelstein (2000, p.229) relate that, “fashion functions to detach the consumer from local identifications and induces a sense of anomie which further enhances the attraction of conspicuous consumption.” Statistics from the China Psychology Association show that some 30 million of China’s youths are not in a sound state of psychological health which may reflect a growing instability in image and identity related to the pressures of a consumer society (China Daily, 14 March 2004). Therefore, a study of western fashion advertising and self-image construction is essential to understanding contemporary youth culture in Mainland urban China. This thesis addresses the idea of western fashion advertising and its implied effects on identity and values of young people in contemporary Mainland urban China. Through an in-depth analysis of current fashion magazines and outdoor advertising, a survey of Chinese urban youth and personal interview of this group, this thesis relays the large scope and reach of western advertising in urban China as well as perceptions and responses to this form of advertising. Survey and interview of contemporary Chinese youth give the picture that western fashion advertising has saturated this community and communicates the concepts of advertising as a site for cultural change. This thesis addresses self-image concerns and suggests ways of creating more culture-specific advertising and marketing campaigns that meld with Chinese cultural values.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Queensland College of Art
Arts, Education and Law
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李人龍 and Yan-lung Lee. "Advertising in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267427.

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Lee, Yan-lung. "Advertising in China /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17982467.

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Bittner, Frank. "Advertising in a changing China." Bremen Salzwasser-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2867465&prov=M&dok_var=1&dok_ext=htm.

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Ma, Hon-bo Tony, and 馬漢波. "Internet advertising." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269114.

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周敏玲 and Man-ling Piona Chow. "Advertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266447.

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Isaksson, Johanna, Adam Larsson, and Tomas Wahlström. "Advertising in China : The affects of culture." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-366.

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Kong, Siu-ping, and 江少萍. "The impacts of Western Harbour Crossing on Western District." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31258244.

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Liu, Shubo. "Advertising greenness in China : a critical discourse analysis of the corporate online advertising discourse." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/11738.

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A growing number of companies, both multinationals and local firms, have begun to adopt the idea of sustainability development, and develop and market their green products/services with green advertising in developing countries. However, in the context of China where the idea of commercial environmentalism or green consumption is emerging and transported from the West, it is not clear that how the green consumption is advocated and how consumption practices are connected to environmental protection, and how the meaning of green consumption is constructed by firms operating in China. This study explores the Internet as a rich text for environmental marketing by analyzing the ways firms showcase details of their green products/services, production methods, business philosophy and other facets of their environmental practices and values. The online promotional information can be seen as corporate green advertising. Focused on the advertisings from corporate websites, and through the analytical framework of Critical Discourse Analysis (CDA) (e.g., Faircloug, 1992; 1995(a) (b); Wodak and Chilton, 2005), this study presents how a number of environmental conscious firms in China are portraying and promoting their environmental responsible image and green products/services, and aims to examine what firms are really telling and how they are discursively constructing corporate “greenness”. Based on the analyses of green advertisements from websites of four case companies (two MNCs in China: General Electric in China, Unilever in China, and two Chinese local firms: BYD automobile, and Landsea Real Estate), the study suggests that corporate green advertising discourse plays an active role in defining “reality” of greenness and imbuing meanings of consumption into environmentalism, as well as in achieving the hegemonic construction of corporate greenness. In addition, the corporate greenness is anthropocentric and embraces consumerist and post-materialist values. Instead of endorsing the environmentalism which appeals for a change of the current over-consumption lifestyle in capitalist development, the corporate green advertising strategically integrates lineages from green discourse of ecological modernization and political discourse of neoliberalism. In addition to similarities, dissimilarities existing between discourses from MNCs’ and Chinese local firms are identified in two aspects: greenness integration and greenness level. The differences in advertising discourses derive from both organizational resources and firms’ embedded economic, historical, and social-cultural contexts. Such differences prove the mutual constitutive or dialectical relationship between language and society and develop the argument that although firms play active role in constructing discourse, and green advertising discourse can be seen as corporations’ discursive approach to achieve environmental governance, their discourse is nevertheless constrained by both organizational internal and external influences.
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Wang, Zhenzhen. "A comparison of visual and verbal content of print cosmetic advertising between the US and China." Pullman, Wash. : Washington State University, 2008. http://www.dissertations.wsu.edu/Thesis/Fall2008/z_wang_091108.pdf.

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Thesis (M.A. in communication)--Washington State University, December 2008.
Title from PDF title page (viewed on June 30, 2009). "Murrow College of Communication." Includes bibliographical references (p. 74-84).
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Books on the topic "Western advertising in China"

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Quan qiu hua yu wen hua yi zhi: Zhong Mei guang gao dui bi yan jiu shi jiao xia de Zhongguo wen hua bian qian = Globalization and cultural transfer : cultural change in China as seen in comparative Sino-US adverting research. Hangzhou: Zhejiang da xue chu ban she, 2012.

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Mackerras, Colin. Western images of China. Hong Kong: Oxford University Press, 1991.

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Western images of China. Oxford: Oxford University Press, 1989.

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Mackerras, Colin. Western images in China. Nathan, Qld., Australia: Centre for the Study of Australian-Asian Relations, School of Modern Asian Studies, Griffith University, 1987.

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Yao, Huiqin, and Zhangyong Xu, eds. Redevelopment of Western China. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-6162-2.

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Casson, Mark. Western joint ventures in China. Reading: University of Reading. Department of Economics, 1991.

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Lee, John Chi-Kin, Zeyuan Yu, Xianhan Huang, and Edmond Hau-Fai Law, eds. Educational Development in Western China. Rotterdam: SensePublishers, 2016. http://dx.doi.org/10.1007/978-94-6300-232-5.

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Ding wei: Zhongguo shi jian ban = Positioning in China. Guangzhou: Guangzhou chu ban she, 2002.

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Guang gao Zhongguo, 1979-2003: Advertisment [i.e. Advertisement] China. Beijing Shi: Zhongguo gong shang chu ban she, 2003.

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Mitter, Rana. Modern China. New York, NY: Sterling, 2009.

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Book chapters on the topic "Western advertising in China"

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So, Stella Lai Man. "Advertising in China." In More Advertising Worldwide, 32–63. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-540-24788-3_3.

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Arroyo-Almaraz, Isidoro, and Lilia Ivana Mamic. "Advertising in Western Europe." In Global Advertising Practice in a Borderless World, 99–113. 1 Edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-8.

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Chan, Kara. "Advertising to Children in China." In Advertising to Children, 93–114. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_6.

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Bilby, Julie, and Kunal Sinha. "China." In Global Advertising Practice in a Borderless World, 192–207. 1 Edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315688626-14.

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Mackinnon, Alex, and Barnaby Powell. "Chinese practice and Western theory." In China Calling, 36–41. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230594203_8.

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Horesh, Niv, and Kean Fan Lim. "China." In An East Asian Challenge to Western Neoliberalism, 110–36. 1 Edition. | New York : Routledge, 2018. | Series: Routledge studies on comparative Asian politics: Routledge, 2017. http://dx.doi.org/10.4324/9781315683041-6.

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Wang, Zuoliang. "Lu Xun and Western Literature." In China Academic Library, 69–78. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-45475-6_9.

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Vukićević, Boris. "China in the Western Balkans." In China and Eurasia, 123–44. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003109259-13.

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Chang, Angela. "Advertising and Childhood Obesity in China." In Strategic Urban Health Communication, 211–19. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-9335-8_17.

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Shih, Chih-yu, and Po-tsan Yu. "The China Model." In Post-Western International Relations Reconsidered, 75–84. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137493217_9.

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Conference papers on the topic "Western advertising in China"

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Li, Wenhua, and Ziqi Ye. "Advertising and Values: A Study on Cultural values Manifested in Advertising Targeting the Urban Middle Class in China." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001850.

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Advertising is the mirror that reflects social and cultural trends and is capable of shaping society (Sivulka, 2012). We are influenced subtly by the meanings advertisers create in advertisements; in turn, our lifestyles and value priorities can affect the strategies of advertising design and branding. However, this mirror is distorted since advertising reflects only selected attitudes, values, lifestyles, and philosophies that work for sellers’ interests (Pollay, 1987). This paper examined the advertisements launched in nine of the most popular lifestyle magazines in China, to identify the frequently used values manifested in advertising, and its influences on the lifestyles of Chinese consumers. Two key theories are adopted in the value and advertising study: Hofstede’s five dimensions of national culture (1984) and Schwartz’s theory of basic values (1992). 525 print advertisements were selected. The advertising appeals were coded to identify the values that appeared most frequently in the advertisements. Pollay’s measurement of values manifest in advertising (1983) is used as the basic measurement guide. The value theme categories selected for content analysis were based on Schwartz’s value system. 12 values are finally adopted in the coding process: Family, Kinship affection, Accomplishment, Enjoyment, Social status, Love, Sense of belonging, Social responsibility, Utility, Self-fulfillment, Economic value, Authority power. After content analysis, we found that “utility,” “enjoyment,” “social status,” “accomplishment,” and “authority power” are the top five most frequently used values in advertisements targeting the Chinese middle and elite classes. This finding suggests that advertisements in China still play an important role in delivering utility information in product functions and effectiveness. Enjoyment is the second most frequently used value in these advertisements. Enjoyment is considered a typical western value (Cheng, 1997), which was forbidden in Confucian tradition. In Confucian tradition, enjoyment is discouraged. Working hard and not spending more than necessary are considered virtues (Hofstede and Bond, 1988). Nowadays, enjoyment is legitimated by mass media, western movies, and advertisements. Pursuing good quality life and enjoying it is considered a reward for hard work. The value of social status is the third frequently used value theme in magazine advertisements. As elite magazines are targeting the Chinese middle class, their audiences are readers who desire to move upward to a higher social status. These people are likely to have status consumption. They want to express their social status through consumer goods. The status meanings of consumer goods are usually delivered via advertisements using “social status” value. The frequent use of social status value in advertisements shows the strong need of Chinese consumers for social status. When values of consumers are consistent with the values reflected in advertising, the likeability toward advertisements, products, and brands will increase, and consequently, advertising will be more effective (Polegato and Bjerke, 2006). This study examines value and lifestyle issues from the perspective of advertising in emerging markets. The mediating role of advertising enables us to better understand the formation of and changes in the values and lifestyles of the new middle class in emerging markets, such as China. The findings of this study can also contribute to advertisers and designers by enabling them to understand the value themes in advertisements that attract them the most.
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Maimaitiming, Anwaer, and Huhua Cao. "Urban Transition in Western China." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5576491.

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He, Jia. "Study on ecotourism in western China." In 2013 International Conference of Information Science and Management Engineering. Southampton, UK: WIT Press, 2013. http://dx.doi.org/10.2495/isme133123.

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Shuguang Liu and Hao Duan. "Web-based advertising in China: a brief review." In 2008 International Conference on Service Systems and Service Management (ICSSSM 2008). IEEE, 2008. http://dx.doi.org/10.1109/icsssm.2008.4598445.

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Yang, Meng-Hang, Jing-Wen Yi, and Li Chai. "Opinion Dynamics of the DeGroot Model with Rebels and Advertising." In 2021 China Automation Congress (CAC). IEEE, 2021. http://dx.doi.org/10.1109/cac53003.2021.9727856.

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Remchukova, Elena, Viktoria Omelianenko, and Yuzhi Wang. "SPECIFICS OF NATIONALLY-ORIENTED ADVERTISING IN RUSSIA AND CHINA." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b1/v3/19.

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Abstract:
The article is devoted to a comparative analysis of nationally-oriented advertising in Russia and China. The material used for this article was represented by nationally-oriented advertising texts in Russia and China. The study shows that nationally-oriented advertising is an important type of advertising text which uses a positive image of the country with special geographical conditions and unique cultural and historical traditions. Particular attention is paid to a comparative analysis of similarities and differences in texts of nationally-oriented advertising in China and Russia, which uses a variety of multimodal media to form a positive image of the country and impact on consumers. The nationally-oriented advertising text focuses on the unambiguous interpretation of the national idea, the expression of which is a means of influencing consumers in order to awaken their patriotic feelings. The results of the study made it possible to reveal that despite the similarities, texts of nationally-oriented advertising in Russia and China are also marked by significant differences, which are due to the unique geographical and cultural characteristics of the two countries, as well as the deep originality of the two language systems.
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Wang, Yuzhi. "DEVELOPMENT OF THE ADVERTISING SPECIALTY IN HIGHER EDUCATION IN CHINA." In 13th International Conference on Education and New Learning Technologies. IATED, 2021. http://dx.doi.org/10.21125/edulearn.2021.0232.

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Madlenak, Radovan, and Lucia Madlenakova. "The Differences in Online Advertising Acceptance in China and Slovakia." In 2015 International Conference on Management Engineering and Management Innovation (icmemi-15). Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icmemi-15.2015.9.

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Foresi, James, Alaric Babej, Rick Han, Tingdi Liao, Charlie Wang, and David King. "Suncore's CPV power plant deployment in western China." In 2014 IEEE 40th Photovoltaic Specialists Conference (PVSC). IEEE, 2014. http://dx.doi.org/10.1109/pvsc.2014.6925636.

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Xu, Jiyan. "Agricultural marketing issues and strategies in Western China." In 2012 First National Conference for Engineering Sciences (FNCES). IEEE, 2012. http://dx.doi.org/10.1109/nces.2012.6543998.

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Reports on the topic "Western advertising in China"

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Cogbill, A. H., and L. K. Steck. Regional location in western China. Office of Scientific and Technical Information (OSTI), October 1996. http://dx.doi.org/10.2172/378804.

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Rongsen, L. Enterprises in Mountain-specific Products in Western Sichuan, China. Kathmandu, Nepal: International Centre for Integrated Mountain Development (ICIMOD), 1998. http://dx.doi.org/10.53055/icimod.281.

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Rongsen, L. Enterprises in Mountain-specific Products in Western Sichuan, China. Kathmandu, Nepal: International Centre for Integrated Mountain Development (ICIMOD), 1998. http://dx.doi.org/10.53055/icimod.281.

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Hartse, H. E., S. R. Taylor, W. S. Phillips, and G. E. Randall. Regional seismic discrimination in central Asia with emphasis on western China. Office of Scientific and Technical Information (OSTI), September 1996. http://dx.doi.org/10.2172/378792.

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Song, Xiaodong, Jiangtao Li, Zhen J. Xu, Lupei Zhu, and Yumei Zhou. Joint Inversion of Crustal and Uppermost Mantle Structure in Western China. Fort Belvoir, VA: Defense Technical Information Center, November 2013. http://dx.doi.org/10.21236/ada601138.

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Sandvol, Eric, James Ni, Tom Hearn, and W. S. Phillips. Collaborative Research: High-Resolution Seismic Velocity and Attenuation Models of Western China. Fort Belvoir, VA: Defense Technical Information Center, July 2014. http://dx.doi.org/10.21236/ada612776.

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Lozovatsky, Iossif, and H. J. Fernando. Mesoscale Dynamics, Lateral and Vertical Mixing in China Seas and Western Pacific. Fort Belvoir, VA: Defense Technical Information Center, September 2010. http://dx.doi.org/10.21236/ada542676.

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Song, Xiadong, Zhen Xu, Luper Zhu, and Yuming Zhou. Joint Inversion of Crustal and Uppermost Mantle Structure in Western China (Postprint). Fort Belvoir, VA: Defense Technical Information Center, May 2012. http://dx.doi.org/10.21236/ada564083.

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Lozovatsky, Iossif, and H. J. Fernando. Mesoscale Dynamics, Lateral and Vertical Mixing in China Seas and Western Pacific. Fort Belvoir, VA: Defense Technical Information Center, September 2012. http://dx.doi.org/10.21236/ada590510.

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Cogbill, A. H., and L. K. Steck. The use of propagation path corrections to improve seismic event location in western China. Office of Scientific and Technical Information (OSTI), March 1998. http://dx.doi.org/10.2172/650323.

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