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Dissertations / Theses on the topic 'Western advertising in China'

Author: Grafiati

Published: 19 February 2023

Last updated: 20 February 2023

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1

Scharoun, Lisa. "Western Fashion Advertising in Mainland Urban China and its Effects on the Self Image of Youth." Thesis, Griffith University, 2009. http://hdl.handle.net/10072/365613.

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As one stands on Nanjing Lu, one of Shanghai’s main shopping streets, one gets the feeling that they could be in the heart of any major cosmopolitan western city. Tiffany rings, Jean Paul Gaultier Jeans, Gucci shoes, and Louis Vuitton handbags are advertised on huge glossy advertisements featuring waif-like Caucasian girls. One cannot help but observe that the oversized images of western models, prominently decorating the facades of modern shopping malls lining Nanjing Lu, are in sharp contrast to the crowds of Chinese pedestrians moving amongst them. The presence of luxury fashion advertising

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2

李人龍 and Yan-lung Lee. "Advertising in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267427.

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3

Lee, Yan-lung. "Advertising in China /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17982467.

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4

Bittner, Frank. "Advertising in a changing China." Bremen Salzwasser-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2867465&prov=M&dok_var=1&dok_ext=htm.

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5

Ma, Hon-bo Tony, and 馬漢波. "Internet advertising." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269114.

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6

周敏玲 and Man-ling Piona Chow. "Advertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266447.

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7

Isaksson, Johanna, Adam Larsson, and Tomas Wahlström. "Advertising in China : The affects of culture." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-366.

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8

Kong, Siu-ping, and 江少萍. "The impacts of Western Harbour Crossing on Western District." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31258244.

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9

Liu, Shubo. "Advertising greenness in China : a critical discourse analysis of the corporate online advertising discourse." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/11738.

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A growing number of companies, both multinationals and local firms, have begun to adopt the idea of sustainability development, and develop and market their green products/services with green advertising in developing countries. However, in the context of China where the idea of commercial environmentalism or green consumption is emerging and transported from the West, it is not clear that how the green consumption is advocated and how consumption practices are connected to environmental protection, and how the meaning of green consumption is constructed by firms operating in China. This study

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10

Wang, Zhenzhen. "A comparison of visual and verbal content of print cosmetic advertising between the US and China." Pullman, Wash. : Washington State University, 2008. http://www.dissertations.wsu.edu/Thesis/Fall2008/z_wang_091108.pdf.

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Thesis (M.A. in communication)--Washington State University, December 2008.<br>Title from PDF title page (viewed on June 30, 2009). "Murrow College of Communication." Includes bibliographical references (p. 74-84).

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11

Wang, Hsien-chun. "Transferring western technology into China, 1840s-1880s." Thesis, University of Oxford, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.530085.

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12

Chen, Chen. "Development of the western orchestra in China." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1118237.

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The subject of this study is the historical development of a vehicle for a form of western art (the orchestra) in China from 1840 to the present. The writer was primarily concerned with how the orchestra developed in broad socio-economical, political-cultural, and historical contexts with an emphasis on elaborating certain conditions responsible for the specific features of this development. The following major aspects of the development of the orchestra in China are discussed:1)The uniqueness of China's culture before accepting western culture;2)Reason and procedures by which China accepted w

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13

Lo, Sze-kuen Joseph, and 盧時權. "The establishment of benchmarks for advertising expenditures on gold investment." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1985. http://hub.hku.hk/bib/B31263306.

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14

Yahya, Azizul Halim. "The globalisation of Western advertising : a case study of the impact of imported advertising on cultural values in Malaysia." Thesis, Loughborough University, 2001. https://dspace.lboro.ac.uk/2134/7568.

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15

Ren, Zhi Jie. "Exploring the art of persuasion :an analysis of the appeal methods used in television advertising for children's food and beverage." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2569234.

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16

Yin, Jiafei. "Selling to the "Central Kingdom" : a survey of international advertisers in China /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9841203.

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17

Lam, Wai-man. "Online advertising : why or why not ?" HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/683.

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18

WU, Yan. ""Seeing is believing?" : a persuasion knowledge model on attitudinal evaluations in advertisements." Digital Commons @ Lingnan University, 2009. https://commons.ln.edu.hk/mkt_etd/2.

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This study examines the effects of individuals' beliefs about persuasion tactics (i.e., persuasion knowledge) evoked in an advertisement on their attitudes toward the advertisement and the advertised brand. Drawing on persuasion knowledge theory, this thesis develops a conceptual model that argues how ad image incongruence, defined as an inappropriate match-up between model type (western versus local) and advertised product category (western product category versus local product category) featured in advertisements, leads to the use of persuasion knowledge, which in turn affects attitudinal ev

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19

Feng, Huanian, and 馮華年. "The reception of western art history in Republican China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31227326.

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20

Wright, David Frank Aston. "The transmission of Western science into China 1840-1900." Thesis, SOAS, University of London, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283282.

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21

Zhang, Shi-gu. "Chinese and Western influences upon piano music in China." Diss., The University of Arizona, 1993. http://hdl.handle.net/10150/186268.

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This study chronicles the development of piano music in China through seven representative works. An important aspect of this research will be to evaluate how and to what extent the repertoire reflects the diverse influences of Western music, traditional Chinese culture, and Chinese politics. Due to the tumultuous social history of modern China, political factors have dictated and continue to dominate cultural aesthetics in a unique way. As we have seen, at some period, styles closely conformed to the political ideology. When the political climate was freer, however, the composer's creative id

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22

Wang, Yiru. "Identifying the beginnings of sheep husbandry in western China." Thesis, University of Cambridge, 2017. https://www.repository.cam.ac.uk/handle/1810/270027.

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Situated at the two sides of Eurasia, Western Asia and China are both important centres for the origins of agriculture and civilization. Key suites of domestic crops, animals, and technologies were independently developed at these two centres. Scholars have been interested in seeing whether there was communication between these ‘nuclear centres’ in prehistory, and how they were influenced by each other. The domestication of sheep and goat, which first occurred about 10,000 years before present (BP) in the region of modern-day Syria, Turkey, and Iran, has long been assumed as introduced from th

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23

Liu, Yi. "The determinants of Western Australia’s foreign investment in China." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/880.

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The growing economic importance of China with its major economic power in the East Asia region has become a popular host destination for receiving foreign investment from Hong Kong, Korea, and Taiwan. With China’s growth and development, this nation has over time become one of Australia’s main trading partners. As new investment opportunities have emerged, Australian companies, especially from Western Australia have shown interest in the Chinese marketplace. Despite the popular consensus that Australian companies are increasingly investing in China, to date relevant literature examining this n

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24

Liu, Yi. "The determinants of Western Australia’s foreign investment in China." Curtin University of Technology, School of Management, 2008. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=119755.

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The growing economic importance of China with its major economic power in the East Asia region has become a popular host destination for receiving foreign investment from Hong Kong, Korea, and Taiwan. With China’s growth and development, this nation has over time become one of Australia’s main trading partners. As new investment opportunities have emerged, Australian companies, especially from Western Australia have shown interest in the Chinese marketplace. Despite the popular consensus that Australian companies are increasingly investing in China, to date relevant literature examining this n

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25

Burton, Michael James. "Western-Sino intermarriage in Hong Kong." Thesis, [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13554554.

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26

Chung, Man-kit Ivan, and 鍾文傑. "Recreational space planning in Western District." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31257550.

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27

Sum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.

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28

Chan, Shui Ling. "A study of the written discourse of the Chinese advertisements in printed matters in Hong Kong." HKBU Institutional Repository, 1998. http://repository.hkbu.edu.hk/etd_ra/105.

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29

Zhang, Jingjing. ""Distorted Mirrors" in Cyber Space: Cultural Values Reflected in Internet Automobile Advertisements in China." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1199294776.

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30

Cai, Xiao. "Television advertising and idealized images of the "good life" among adolescents in rural China." HKBU Institutional Repository, 2008. http://repository.hkbu.edu.hk/etd_ra/874.

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31

許淑君 and Shuk-kwan Hui. "A discussion on wall trees in Western District." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42904687.

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32

Murray, Brian Joseph. "Western versus Chinese realism Soviet-American diplomacy and the Chinese Civil War, 1945-1950 /." online access from Digital dissertation consortium access full-text, 1995. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9533626.

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33

Mänttäri, Annina, Fahel Michella Al, and Staffan Kollander. "The Role of Culture : A Study of Swedish Companies Advertising in China." Thesis, Jönköping University, JIBS, Business Administration, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-673.

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<p>Background</p><p>The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. Since the Chinese culture differs to a large extent from the Swedish, the difference can affect business behavior and especially adver-tising decisions.</p><p>Purpose</p><p>The purpose of this thesis is to explore the role which culture plays in advertising with a sample of Swed

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34

Zhang, Liwen, Jinjing Song, and Xinyu Li. "Analysis of Chinese millennial consumers' preference for online advertising channel in China." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49999.

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An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. Therefore, this study uses the AISAS model to study the preferences of Chinese millennial generation Taobao users for online advertising channels. And research through three dimensions are gender, city level and different product categories. Specifically, this research through online questionnaires and finally collected 150 samples, it was found

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35

Sun, Ying, and Bin Yu. "Images of China : An Empirical Study of Western Tourist Material." Thesis, Högskolan Väst, Institutionen för ekonomi och it, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-4384.

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This thesis aims to explore and describe the images of China in the Western tourist material. There is much literature talking about images of China; however, among the existing scholarship so far few have investigated from the angle as we do. We use social constructivism and representation as main theories and combined with central concepts of the tourist gaze, stereotypes and the other, and post-colonialism and orientalism. Moreover, we conduct a case study by applying qualitative discourse analysis in order to find out the stereotypes and orientalist ideas of China depicted in the tourist m

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36

Liu, Li. "Innovation in China : the contribution of Sino-Western joint ventures." Thesis, Royal Holloway, University of London, 2011. http://repository.royalholloway.ac.uk/items/5182a33a-0be5-e55f-67e5-fea9a594242b/9/.

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Since China embraced the “Open Door” policy in 1978, innovation has been an increasingly important factor for the Chinese economy. China is now the third largest country in the world league table of patent applications. China has also received large amounts of foreign direct investment, much of it from major Western innovative companies. In the earlier years of the Open Door policy, much of the involvement of Western companies was through joint ventures. International joint ventures are still important, and it is believed have substantially enhanced China's innovative capability. It is the con

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37

McGovern, Catherine. "From contact to collision : Western women in China 1880-1900." Thesis, University of Reading, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.494977.

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Western narratives about China in the late nineteenth century are riddled with contestation and tension. This thesis explores the contradictory positions held by travel writers who insist that, whilst China is stagnating, the Chinese also act as a force of 'Yellow Peril' with the capacity to pollute western identity. Whilst travel writers do not question the supposed racial superiority of the West, contact with the Chinese creates uncertainties and fractures in the production of Orientalism. This thesis argues that gender plays an intrinsic role in the production of this discourse, although it

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38

Banks, Tony John. "Pastoral commons in western China : a new imstituional economics perspective." Thesis, University of Sussex, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.270504.

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This thesis has the two-fold purpose of describing and explaining institutional arrangements for natural resource management in an extensive pastoral area of western China. It makes an original contribution to knowledge in terms of the documentation of contemporary local-level pastoral tenure arrangements in a region and country where they have rarely been documented before. Originality also stems from the thesis' employment of the new institutional economics framework to explain pastoral tenure in general, and pastoral tenure in the economic, social and ecological context of western China in

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39

Young, Jacqueline. "Western residents of China and their fictional writings, 1890-1914." Thesis, University of Glasgow, 2011. http://theses.gla.ac.uk/2604/.

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China was subject to increasingly pressing foreign presence and influence from the mid-nineteenth century onwards, but it was never formally colonised. Accordingly, foreign residents of many nationalities occupied an ambiguous position in the country. This was particularly so during the latter decade of the nineteenth and early part of the twentieth centuries, a period of internal unrest, revolution and external wars that saw expatriates either dismissed as irrelevant bystanders in China’s radical process of domestic change, or subject to sporadic but sustained campaigns to rid the country of

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40

Li, Zhan. "Western media corporations' risk and strategies in post-WTO China." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1100671766.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Title from first page of PDF file. Document formatted into pages; contains xii, 209 p.; also includes graphics. Includes bibliographical references (p. 171-181).

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41

Martínez, Diana. "The journey of an image the Western perception of Tibet from 1900-1950 /." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2009. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.

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42

Mon, Shuk-lin Shereen, and 蒙淑蓮. "An urban communication tool: the Centre for Advertising and Communication Arts." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31983571.

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43

O'Beirne, Cameron. "Online Strategies for Sport Organisations in Western Australia." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1741.

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The globalisation of communications has brought with it the ability to increase the efficiency of various business aspects of sport organisations. Although the use of the Internet may be seen as a promotional and strategic eBusiness tool, there is little empirical evidence or analysis of the influence of organisational strategy on Internet initiatives within sport organisations. Little is known about the nature and effects of eBusiness developments in voluntary sport organisations and the extent that various sport management constructs influence organisational strategy to deliver sport busines

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44

Huang, Ying. "CONSTRUCTING THE WEST IN CHINESE MAGAZINE ADVERTISING: A CONTENT AND SEMIOTIC ANALYSIS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/343.

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In the context of globalization, commercialization, and the increasing presence of Western images (Western models, Western languages, and Western settings) in Chinese society, this study examines how these images are constructed in Chinese magazine advertising. It utilizes quantitative content analysis, facilitated by semiotic analysis to approach issues of race, gender and power reflected in the images of the West. Methodologically, this study sees quantitative content analysis and semiotics as two complementary methods in the study of contemporary visually dominant print advertising. Theori

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45

Kivinen, Sofia. "Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-93330.

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Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. Advertising reflects and influences our cultural values and therefore it cannot be ignored when building effective advertising. Results show that culture impacts execution more than creative strategy (Wei & Jiang, 2005) and therefor execution is seen as an important element of cross-cultural marketing and advertis

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46

Chan, King-sang, and 陳競生. "Western District Community Centre: adaptive reuse and maintaining authenticity." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B42181240.

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47

Qi, Ma. "A Case Study of L’Oreal/Maybelline Advertising in the United States and China." Marietta College / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1304363651.

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48

Trimarchi, Michael. "International business relationships : a study of interactions between Mainland Chinese, Hong Kong Chinese, and Western actors /." St. Lucia, Qld, 2001. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16129.pdf.

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49

Lee, Yik Fung. "The discourse of advertisements in Hong Kong magazines." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/402.

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50

Zhu, Yu, and 朱宇. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin)." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31225597.

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