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Journal articles on the topic 'Win hearts'

Author: Grafiati

Published: 27 July 2024

Last updated: 31 July 2025

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1

Chapman, Laura H. "Can the Arts Win Hearts and Minds?" Arts Education Policy Review 102, no. 5 (2001): 21–23. http://dx.doi.org/10.1080/10632910109600012.

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Shore, Zachary. "Can the West Win Muslim Hearts and Minds?" Orbis 49, no. 3 (2005): 475–90. http://dx.doi.org/10.1016/j.orbis.2005.04.007.

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3

Chapple-Sokol, Sam. "Culinary Diplomacy: Breaking Bread to Win Hearts and Minds." Hague Journal of Diplomacy 8, no. 2 (2013): 161–83. http://dx.doi.org/10.1163/1871191x-12341244.

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Summary The concept of ‘culinary diplomacy’ is defined as the use of food and cuisine as an instrument to create cross-cultural understanding in the hopes of improving interactions and cooperation. Its origins are rooted in ancient history, while a modernized version emerged alongside French diplomatic tradition in the early nineteenth century, beginning with the iconic French chef Antonin Carême. The theory underlying the concept is multifaceted, with foundations in the schools of public and cultural diplomacy, non-verbal communication, nation-branding, and in the conflict resolution theory o

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Cross, Michael. "IT gurus attempt to win doctors' hearts and minds." BMJ 330, no. 7486 (2005): 276.1. http://dx.doi.org/10.1136/bmj.330.7486.276.

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Coghlan, Andy. "Can the pope win hearts and minds on climate?" New Scientist 225, no. 3004 (2015): 11. http://dx.doi.org/10.1016/s0262-4079(15)60100-2.

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Doult, Bill. "Reid hoping to win hearts and minds on NHS tour." Nursing Standard 17, no. 51 (2003): 6. http://dx.doi.org/10.7748/ns.17.51.6.s8.

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7

Katsnelson, Alla. "Polypill improves adherence but fails to win all scientists' hearts." Nature Medicine 19, no. 10 (2013): 1192. http://dx.doi.org/10.1038/nm1013-1192.

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8

Williamson, Jamie A. "Using humanitarian aid to ‘win hearts and minds’: a costly failure?" International Review of the Red Cross 93, no. 884 (2011): 1035–61. http://dx.doi.org/10.1017/s1816383112000380.

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AbstractThis article contends that the integration of humanitarian assistance in efforts to ‘win hearts and minds’ in counter-insurgencies has not been successful, and that the costs, both operational and legal, clearly outweigh any benefits. It demonstrates how such manipulation of humanitarian assistance runs counter to fundamental principles of international humanitarian law. In addition, a growing body of research suggests that the use of short-term aid and relief programmes as part of counter-insurgency has been ineffectual, and that, in places such as Afghanistan, it may even have underm

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Pauwels, Charlotte. "How to win over Employees’ Hearts and Minds: Building Internal Legitimacy." Academy of Management Proceedings 2016, no. 1 (2016): 16118. http://dx.doi.org/10.5465/ambpp.2016.16118abstract.

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El-Sayeh, Hany George, Simon Budd, Robert Waller, and John Holmes. "How to win the hearts and minds of students in psychiatry." Advances in Psychiatric Treatment 12, no. 3 (2006): 182–92. http://dx.doi.org/10.1192/apt.12.3.182.

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Psychiatry in the UK and in many other countries is facing a fundamental crisis in attracting new graduates. This poorly understood problem may be related to negative undergraduate experiences. Many clinicians have learnt through an ‘apprenticeship’ model and few are formally taught how to teach students in a modern clinical setting. Learning theory provides useful models for learning and teaching that can improve undergraduate clinical experiences. A variety of means are available to help teaching clinicians apply these theories, including self-help using published literature and gaining teac

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Jasri, Jasri, Indah Rahayu, Andi Muhammad Aidil, and Sitti Hajerah. "PERSEPSI MASYARAKAT TERHADAP PENGGUNAAN DOMPET DIGITAL PADA TRANSAKSI JUAL BELI." MANAJEMEN 1, no. 1 (2021): 110–15. http://dx.doi.org/10.51903/manajemen.v1i1.197.

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Current technological developments can no longer be denied, various innovations are continuously present to pamper consumers in the transactions they make. The innovations that are present include a payment system that can already be done through a digital system called a digital wallet. The presence of these various digital wallet platforms must compete very tightly to win the hearts of consumers. To win the hearts of consumers, of course, you have to know what the needs and expectations of consumers are for these new innovations. The purpose of this study is to find out what are the public p

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Pauwels, Charlotte. "How to win over Organization Insiders' Hearts and Minds: Building Internal Legitimacy." Academy of Management Proceedings 2015, no. 1 (2015): 16812. http://dx.doi.org/10.5465/ambpp.2015.16812abstract.

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Davies, S., F. Lally, D. Satchithananda, U. Kadam, and C. Roffe. "Extending the role of peritoneal dialysis: can we win hearts and minds?" Nephrology Dialysis Transplantation 29, no. 9 (2014): 1648–54. http://dx.doi.org/10.1093/ndt/gfu001.

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14

Parker, Christine. "How to Win Hearts and Minds: Corporate Compliance Policies for Sexual Harassment." Law Policy 21, no. 1 (1999): 21–48. http://dx.doi.org/10.1111/1467-9930.00064.

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15

Manika, Danae, Savvas Papagiannidis, and Michael Bourlakis. "Can a CEO's YouTube apology following a service failure win customers' hearts?" Technological Forecasting and Social Change 95 (June 2015): 87–95. http://dx.doi.org/10.1016/j.techfore.2013.12.021.

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Xu, Zhicheng Phil, and Yu Zhang. "Can Chinese aid win the hearts and minds of Africa’s local population?" Economic Modelling 90 (August 2020): 322–30. http://dx.doi.org/10.1016/j.econmod.2019.12.017.

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17

Shazly, Rana Essam, and Abeer A. Mahrous. "Capture the hearts to win the minds: cause-related marketing in Egypt." International Review on Public and Nonprofit Marketing 17, no. 3 (2020): 255–76. http://dx.doi.org/10.1007/s12208-020-00246-3.

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18

Bennett, Mary Winter, and W. Joseph Myers. "Making Automated Systems Successful: How to Win the Hearts of Organizational Skeptics." Journal - American Water Works Association 84, no. 1 (1992): 52–54. http://dx.doi.org/10.1002/j.1551-8833.1992.tb07284.x.

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Ismail Razak. "Customer Engagement in the Digital Age: Marketing Strategies that Win Consumers' Hearts." Jurnal Pendidikan Indonesia 2, no. 02 (2024): 159–65. https://doi.org/10.58471/ju-pendi.v2i02.515.

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The digital era has changed the marketing paradigm, where customers are increasingly connected online, allowing for more intense interactions between brands and consumers. Customer involvement is the key to achieving marketing success, especially in the face of increasingly fierce competition. This research aims to examine and analyze customer engagement in the context of the digital era, as well as explore effective marketing strategies to win the hearts of consumers. This research uses a qualitative approach with descriptive methods. Research findings show that being responsive and active on

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Summerfield, P. H. "Manufacturing Innovation in the 1990S—Winning Hearts and Minds." Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture 207, no. 4 (1993): 205–21. http://dx.doi.org/10.1243/pime_proc_1993_207_084_02.

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This paper shows that the United Kingdom has the capability to halt the erosion of its manufacturing base if industrialists, academics, financiers and politicians are able to win the hearts and minds of people at all levels and in all walks of life and convince them that an innovative, long-term strategic plan for manufacturing growth will work. The paper highlights what some British companies have already achieved and suggests ways of bringing manufacturing back to the position it should occupy.

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Hussain, Fazal, and Antonio Delgado. "Quantification of Global Health Impact." Military Medicine 185, no. 11-12 (2020): 467–68. http://dx.doi.org/10.1093/milmed/usaa191.

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Abstract Global Health Engagement is used as one of the instruments of power to win hearts and minds of our partner nations and allies worldwide. Global Health Engagement is dynamic process with myriads of dimensions, applications, and deliverables. Planned and executed correctly, it can yield huge dividends as per SCP and Theater Campaign Plan.

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Fahmi, Ami Abdullah, Priska Anggia, and Agus Mulyana. "STRATEGI POLITIK EMMANUEL MACRON DALAM MEMENANGKAN SUARA MUSLIM DI PEMILU PRANCIS 2017." Jazirah: Jurnal Peradaban dan Kebudayaan 4, no. 1 (2023): 16–32. http://dx.doi.org/10.51190/jazirah.v4i1.95.

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ABSTRACT  One third of Muslims in the European Union are in France. The development of Muslims in France is inseparable from Muslim immigrants from predominantly Muslim countries such as Tunisia, Morocco and Algeria. Islam is the second largest religion in France. So it can be one of the factors to win elections in France if candidates can win the hearts and votes of Muslims in France. This article will explain Emmanuel Macron's political strategy towards Muslims in France in the 2017 elections. The purpose of this research is to provide political views and effective political strategies

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Kholikulova, Mahfuza. "THE COURAGE OF UZBEKISTAN WORKERS IN THE SECOND WORLD WAR." THEORETICAL ASPECTS IN THE FORMATION OF PEDAGOGICAL SCIENCES 1, no. 2 (2022): 12–14. https://doi.org/10.5281/zenodo.7056948.

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The Second World War went down in history as a terrible war that killed millions of people. Its negative consequences have remained in the hearts of countries and peoples. In order to win the war, along with the fighters at the front, the workers behind the front used their best. This article talks about the workers who worked behind the front.

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Metcalf, Allan. "Walt Wolfram & Natalie Schilling-Estes, American English: Dialects and variation. (Language in society, 24). Oxford (UK) & Malden (MA): Blackwell, 1998. Pp. xvii, 398. Pb $29.95." Language in Society 29, no. 2 (2000): 294–96. http://dx.doi.org/10.1017/s0047404500322047.

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Can a textbook win the hearts as well as the minds of students? This one tries, and because of the richness of its material, it might could succeed. With copious examples of, and exercises in, the logic of nonstandard English, from Appalachia to Okracoke to African American Vernacular, the authors aim to replace linguistic prejudice with respect, if not admiration, for the varieties of American English that students will encounter.

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Nurhayati, Yati. "Regulatory Analysis Digital Markets Act (Dma) European Union In Business Competition." International Journal of Law, Environment, and Natural Resources 3, no. 1 (2023): 107–74. http://dx.doi.org/10.51749/injurlens.v3i1.46.

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this research aims to analyze the concept of the Business Competition Digital Markets Act (DMA) European Union and analyse the regulation affecting Digital Markets Act (DMA) EU to the digital market. The science of law will have authority and strength if it is integral in ontological, epistemological, and axiological aspects. Normative legal research has the characteristics of library research. The results of this study showThe combination of these three factors to win the competition to win the hearts of consumers can be obtained through innovation, application of the right technology, and ma

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26

Șupeală, Doru. "Inspire to Hire and Win the War for Talents." Marketing – from Information to Decision Journal 1, no. 2 (2018): 54–66. http://dx.doi.org/10.2478/midj-2018-0010.

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AbstractIn the context of a highly dynamic labour market, with the entry of the Y and Z generations in the active workforce and the shift of power balance from employers to employees, the corporate employer brand becomes a strategic element and part of the non-material capital that each company can use to attract and retain top talents and, consequently, to get business performance. This paper proposes a modern vision of leadership and talent management, in which collaboration, empathy, democratization of decisions, development of emotional connections and increasing the level of freedom for e

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27

Esarey, Ashley. "Winning Hearts and Minds? Cadres as Microbloggers in China." Journal of Current Chinese Affairs 44, no. 2 (2015): 69–103. http://dx.doi.org/10.1177/186810261504400204.

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China's local governments are facing a crisis of public confidence and have struggled to handle political dissent and popular protests. In an attempt to promote political stability, local officials around the country have utilized Twitter-like microblog sites ([Formula: see text], weibo) to upgrade their capability to influence citizens and engage in rapid information management. Through the analysis of microblogging by prominent propagandists whose identities and professions are known to the public, this article finds some evidence that microblogging could be helping cadres to win hearts and

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28

Allison, William Thomas. "Military Medicine to Win Hearts and Minds: Aid to Civilians in the Vietnam War (review)." Journal of Military History 69, no. 3 (2005): 890–91. http://dx.doi.org/10.1353/jmh.2005.0140.

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29

Llewellyn, Craig H. "Military Medicine to Win Hearts and Minds: Aid to Civilians in the Vietnam War (review)." Bulletin of the History of Medicine 80, no. 4 (2006): 795–97. http://dx.doi.org/10.1353/bhm.2006.0135.

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30

Hakim, Abdul. "MARKETING MIX IN THE DIGITALIZATION AGE." INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) 1, no. 3 (2022): 247–54. http://dx.doi.org/10.54443/injoss.v1i3.26.

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One of the important keys in business competition in the modern industrial era is being able to create a product or service that is able to meet the needs and desires of consumers. The importance of this issue makes all large and small companies and even micro business actors make various efforts in order to win the hearts of consumers and try to provide maximum satisfaction for their consumers. In its application, marketing has several variables that are integrated with each other and affect the success of its application.

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31

Suhairi, Suhairi, Aris Kukuh Prasetyo, Ayu Wulandari, and Rizki Anggiani Simbolon. "Penerapan Metode Asosiatif Untuk Menganalisis Pengaruh Penetapan Harga dan Promosi Terhadap Kepuasan Penggunaan Provider." JDMIS: Journal of Data Mining and Information System 1, no. 1 (2023): 01–04. http://dx.doi.org/10.54259/jdmis.v1i1.1432.

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Provider cards definitely have their advantages and disadvantages in the hearts of their users. In every advantage, there must be an effort by business people to maintain it as a product advantage. Then behind the deficiencies, there must also be an extra effort made by businesses to minimize it so that it doesn't become a reason for consumers to switch to other providers. In addition, there are also other efforts made by business providers in terms of competition, such as in the field of pricing and promotion. The right step in setting prices and also choosing a way of promotion will bring en

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Rocha, Luiz Carlos Moreira da. "The Tet Offensive and the Battle of Khe Sahn as a Watershed of the Vietnam War: Michael Herr's Dispatches." Aletria: Revista de Estudos de Literatura 23, no. 2 (2013): 65–76. http://dx.doi.org/10.17851/2317-2096.23.2.65-76.

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The literature of war, independently of genre, tends to record the causes of the conflict, which are generally political and economic. But, it also tends to appoint a kind of aesthetics of reception, in other words, how the conflict is felt and registered by the experiences of the individual, whether soldier, writer, journalist or common reader. In Dispatches, the fantasies of the grunts, the allusions to the theory of dominoes, the necessity to win the hearts and minds of the Vietnamese people, and the role of the press are condensed in this remarkable non-fictional narrative.

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Xu, Wen, and Yan Liu. "A Review of Corporate Green Mergers and Acquisitions on Corporate Performance: Effects, Motivations and Paths." Journal of Management and Social Development 1, no. 4 (2024): 130–37. https://doi.org/10.62517/jmsd.202412418.

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With the increasingly severe global environmental problems, green development has become an important path. It can promote the transformation and upgrading of enterprises and the sustainable development of the economy and society. The concepts of green economy and circular economy have gradually taken root in people's hearts, which will minimize the impact on the environment. Meanwhile, it also achieves a win-win situation for both the economy and the environment. As one of the important means to realize green development, corporate green M&A has received extensive attention from academia

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Hensley, Jeff. "Book review: William Hethcock, How to Get Your Sermon Heard: Preaching to Win Minds and Hearts." Review & Expositor 111, no. 2 (2014): 206–7. http://dx.doi.org/10.1177/0034637314522770e.

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35

Fridy, Kevin S., and Victor Brobbey. "Win the match and vote for me: the politicisation of Ghana's Accra Hearts of Oak and Kumasi Asante Kotoko football clubs." Journal of Modern African Studies 47, no. 1 (2009): 19–39. http://dx.doi.org/10.1017/s0022278x08003649.

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ABSTRACTThere is a common perception in Ghana that Accra Hearts of Oak is the soccer club of the National Democratic Congress, and Kumasi Asante Kotoko that of the New Patriotic Party. In this paper we explore the roots of these perceptions by examining the social history of these two clubs specifically, and the Ghanaian soccer league system in general, with an eye for the actors, practices and events that injected political airs into purportedly ‘apolitical’ athletic competitions. With this social history clearly defining the popularly perceived ‘us’ versus ‘them’ of the Hearts/Kotoko rivalry

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KORNACKA, Monika. "PUBLIC DIPLOMACY OF THE UNITED STATES OF AMERICA IN AFGHANISTAN." National Security Studies 5, no. 1 (2014): 113–29. http://dx.doi.org/10.37055/sbn/135187.

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The United States failed to prevent the terrorist attacks of September 11th despite its superpower status and great potential. The severe response to the attacks - interventions in Afghanistan and Iraq - did not provide a sense of security to the Americans. Moreover, these actions resulted in the loss of popularity and credibility of the United States throughout the world, especially within Muslim populations. This article provides background on the U.S. public diplomacy efforts in Afghanistan, presents a brief overview of tools used to win “hearts and minds” of Afghans as well as recommendati

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Dem, Tithsatya. "Evaluate China's current soft power strategy." Technium Social Sciences Journal 43 (May 9, 2023): 431–39. http://dx.doi.org/10.47577/tssj.v43i1.8727.

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Soft power strategy is an important aspect of China’s foreign diplomacy. It must adapt to China’s global peaceful rise. It must create understanding, respect and ultimately support China’s political models and policies. Then, it will help China win friends’ hearts and minds around the world. Therefore, it is not surprising that building and predicting a soft power strategy is firmly on China’s international agenda. This paper starts with the background of soft power and then describes the rises and the limitations of China’s current soft power strategy by using documents from previous research

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Maschudah, Aniek, Romi Ilham, and Dewi Murdiawati. "Winning Hearts and Wallets: Investigating of Gamification and Reputation on Repurchases Intention on E-Commerce Platforms in Indonesia." International Journal of Research and Review 10, no. 4 (2023): 255–72. http://dx.doi.org/10.52403/ijrr.20230433.

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This study investigates the effect of gamification and reputation on e-commerce purchase intention in Indonesia. This type of research uses a quantitative approach through survey methods. The population in this study were users of the five largest e-commerce platforms in Indonesia, with a minimum sample size of 520 respondents. Confirmatory factor analysis (CFA) using the SEM-PLS algorithm with WarpPLS software. The results of this study indicate that to win the hearts and wallets of consumers, the application of gamification can significantly increase repurchase intention and reputation can s

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Samad, Muhammad Riduan Bin. "Perceptions of ASEAN Youth Towards Japan: Impact on the Japanese Economy." IKAT: The Indonesian Journal of Southeast Asian Studies 3, no. 2 (2020): 157. http://dx.doi.org/10.22146/ikat.v3i2.51710.

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In exerting soft power to pursue its economic interests in Southeast Asia, Japan has been challenged by its regional rivals. In retaining its position, Japan needs to win the hearts and minds of ASEAN youths, a generation moving toward the middle class with significant purchasing power. Hence, a three-month online survey and a series of focus group discussions were conducted to gather information and perspectives about Japan from 222 youth respondents from the ten ASEAN countries. It was found that ASEAN young generations have a good impression of Japan and Japanese people, even though most of

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Hong, Qianxiang. "How do celebrities enhance their image through luxury brand endorsements in the era of fan economy? Taking Jackson Wang as an example for LV." Frontiers in Business, Economics and Management 17, no. 2 (2024): 411–14. https://doi.org/10.54097/07y1ym42.

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With the popularity of social media and the Internet, fan economy has gradually become an important force to promote the development of the entertainment industry and luxury market, playing an important role in celebrity endorsement of luxury brands. As public figures, celebrities have a highly contagious image and influence among their fan base. The love and support of fans bring considerable market returns to the brand, while also deepening fans' love and recognition of celebrities. This emotional connection based interaction further consolidates the celebrity's position in the hearts of fan

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Asri, Dinar, Risa Triarisanti та Didi Sukyadi. "Modality in the campaign speech of Republic Korea presidential candidate Moon Jae In (문제인) in 2017". Journal of Korean Applied Linguistics 1, № 2 (2021): 119–28. http://dx.doi.org/10.17509/jokal.v1i2.34280.

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Speech is a form of expressing thoughts in the form of words addressed to many people. In a speech, the speaker usually expresses one’s attitude or assessment toward someone, as called modality. This study discussed the modalities contained in the campaign speech of presidential candidate, Moon Jae In, at the presidential election of the Republic of Korea in 2017. Through this speech, Moon Jae In could win the hearts of the Republic of Korea people and win the election in 2017. The theory used in this research was the modality theory, proposed by Sun Hye Ok (2016). This study used descriptive

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Hipps, Charles. "How technology can fuel the diversity challenge." Strategic HR Review 15, no. 5 (2016): 226–30. http://dx.doi.org/10.1108/shr-07-2016-0062.

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Purpose The purpose of the feature was to examine how technology can help the recruitment industry in overcoming some, if not all, diversity challenges. Design/methodology/approach It is a byline paper written by Charles Hipps, CEO of WCN, who touches upon personal knowledge, organisational information and previous industry findings to create the most well-rounded paper possible. Findings The paper concludes that for companies who view the diversity challenge as an opportunity, the use of modern technology to enable staff and the analysis of all of the data available has real potential to impr

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PRAKASH, SHAKTI. "Service Loyalty Measuring Index For Banking Services: A Comparative Study Of Private And Public Banks." International Journal of Business and Management Tomorrow 1, no. 1 (2013): 2. https://doi.org/10.5281/zenodo.14750345.

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The concept of service loyalty has received much attention from both academics & practitioners in different areas of business, loyalty is the key factor for a competitive edge. The service sector dominates the world economy The finding reveals that Private Banks are performing better than Public Bank on the following dimensions. Attitudinal (SLI2) Cognitive (SLI3) Affective (SLI4) Commitment (SLI5) Private sector Banks proved its worthiness to complete Public Banks with its trust dimension.n Behavioral & Trust of put Banks are strengths & threats for Public Banks. The five Public b

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Harrington, Gary. "Angling for Hearts: Manipulative Royal Weeping in the Henriad." Linguaculture 14, no. 1 (2023): 49–68. http://dx.doi.org/10.47743/lincu-2023-1-0330.

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In that apparently touching rapprochement scene (3.2) between King Henry IV and Hal in 1 Henry IV, Henry cries as he levels accusations of betrayal against his estranged son. However, Shakespeare indirectly calls into question the authenticity of emotion in Henry’s weeping. For example, just previously when Falstaff plays the role of King Henry in the play within the play, he calls for wine to make his eyes red so that it will appear as though he has been crying. Moreover, shortly after the actual reconciliation scene, Hotspur remarks that upon Henry’s return from banishment, Henry ‘Crie[d] ou

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Aziz, Aya. "Reasons for Winning Hearts in the Noble Qur’an - an Explanatory Study -." Islamic Sciences Journal 12, no. 10 (2023): 144–73. http://dx.doi.org/10.25130/jis.21.12.10.1.7.

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    ABSTRACT  Praise be to Allah, Lord of the Worlds, and prayers and peace be upon the master of all creation, Muhammad (may Allah bless him and grant him peace), and his family and his faithful companions. This research came in order to shed light upon what has been mentioned in the Holy Qur’an of clear and clear verses that indicated by their content matters .By complying with them, a person earns the love of people, and this love reflects on the society’s stability. So I proceeded to shed light on it, and clarify its meaning, and its role in winnin

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Pinky, Lade. "INTER-CASTE MARRIAGE IN THE NOVELS OF CHETAN BHAGAT." North Asian International Research Journal of Social Science & Humanities 5, no. 5 (2020): 2. https://doi.org/10.5281/zenodo.4277940.

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At present, there is an ear-bursting loudspeaker noise for promoting their candidates from almost all the political parties on the roads and streets of the town for the General Elections. To win the hearts of the common people all these parties are using religion as their tool. Some parties are busy winning hearts of Muslim community and some others are putting all their efforts to get votes of Hindus and other religions in their favor. Though India is known as a secular state where people of different religions and followers of diverse cultural backgrounds live together in a society, but poli

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Tao, Xintong, and Zhuo Yan. "Analyze the Development of China and Japan Relations from An Economic Perspective." Frontiers in Business, Economics and Management 4, no. 3 (2022): 166–68. http://dx.doi.org/10.54097/fbem.v4i3.1288.

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Since the 21st century, the relationship between China and Japan has been in a very delicate situation. People's attitudes and views towards Japan and the development of bilateral relations have always been different. Therefore, changes in China-Japan relations have always affected the hearts of the people of the two countries. Few countries in the world have such complex "love and hate" as China and Japan. Under the general trend of globalization, whether China Japan relations can develop smoothly not only affects the economic trend of East Asia, but also relates to the stability of the whole

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Hadit Prasetyo, Sandika, and Oktaviana Purnamasari. "Empathy-based marketing communication as a strategy to win the hearts of consumers during the covid-19 pandemic." COMMICAST 3, no. 1 (2021): 75–82. http://dx.doi.org/10.12928/commicast.v3i1.5104.

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The Covid-19 pandemic has affected many sectors including the economy. This situation forces companies to make significant changes in interacting with consumers through marketing communication activities. One of the marketing communication strategies used in pandemic situations is empathy-based marketing communication that promotes common interests and cares for others. This method aims to create a relationship, please help from all parties so that we can get through the difficult times of the pandemic together. Companies that have done this kind of thing include Burger King Indonesia, which c

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D’Haeseleer, Brian. "American Civic Action: The National Campaign Plan and the Failure to Win ‘Hearts and Minds’ in El Salvador." Diplomacy & Statecraft 26, no. 3 (2015): 494–513. http://dx.doi.org/10.1080/09592296.2015.1067527.

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Teague, Aileen. "The Telegenics of Force: How Reagan Used The News to Win Support for the Latin American Drug War." Latin Americanist 69, no. 2 (2025): 223–39. https://doi.org/10.1353/tla.2025.a962910.

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Abstract: This article examines how U.S. television news came to play an integral role in cementing a national bias against Latin American drug supply countries during Ronald Reagan’s presidency. A form of dramatized information sharing, television news served as a staging ground for normalizing the U.S. government’s drug war as the preferred policy response. 1980s news coverage should be seen as a pacification campaign, a domestic component of the drug war aimed at “winning hearts and minds,” which had rapid effects on public opinion and in generating funding for the drug war. These findings

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