Journal articles on the topic 'Wine industry - Nigeria'

AbstractThe study considers the economics of the oil palm (Elaeis guinensis) to rural farmers in a rural community in south-eastern Nigeria. It compares the economic benefits of all products of the oil palm industry – palm oil, palm kernel, timber, palm wine and brooms. It posits that the most important product of the oil palm to the Enugu Ezike farmer is oil palm wine. This contrasts with the view that holds palm oil and palm kernel as the chief products of the oil palm. In a study conducted in Enugu Ezike, findings reveal that annual revenue from palm wine surpasses the six-yearly income from palm oil, palm kernel and brooms together. The study employs an eclectic framework of data collection, involving oral interviews, focus group discussions, participant observation, and the use of secondary sources. The oil palm is by every standard the most economically important tree crop and proceeds from it have positively influenced the socio-economic life of the rural communities, and as a result it has improved their living conditions.

This article attempts a comparative analysis of code-switching and code-mixing in the Nigerian music industry, using the lyrics of Flavour and 9ice as a case study. Although the English language is the national language in Nigeria and the language used by most of the musicians for the composition of their songs, and due to the linguistic plurality of Nigeria, most of these musicians tend to lace their songs chunks of words and phrases from their mother tongue or at least one of the three major languages in Nigeria, which are Hausa, Igbo, and Yoruba. The Markedness Model by Myers-Scotton (1993) is used as the framework to interrogate the switching and mixing in the codes used by these selected musicians and we find that while most code-switching is done in three languages – English, Nigerian Pidgin and the artist’ first language (mother tongue) – their mother tongue plays the prominent role. Code-switching or code-mixing in these songs, therefore, becomes a depiction of the Nigerian state with its diverse languages and it provides the links between the literates and the illiterates thereby giving the artiste the popularity desired. The study concludes that the unique identity created by code-switching and code-mixing in the Nigerian music industry has a positive influence on music lovers, helping artists to achieve wide patronage and reflecting the ethnolinguistic diversity of the Nigerian nation.

The impact of human resource management (HRM) practices on organizational performance has been subject of discourse among social scientists from a wide range of disciplines in the last two decades. But unfortunately, very insufficient number of studies in this area has been conducted in Nigeria and other developing countries. This study was undertaken to fill this obvious research gap. The author applied descriptive method and collected the data via a survey of 164 respondents in Nigerias Oil and Gas Industry. Data collected were analyzed using Pearson product moment correlation and t-test analysis. The study found that there is a significant relationship between HRM practices and organizational performance. As predicted, the study revealed that human resource management practices exert positive and statistically significant impact on organizational performance. Requisite conclusion and recommendations were provided in the light of theoretical and empirical findings. With this study, we hope to contribute to a better understanding of the role of HRM practices in creating and sustaining organizational performance, specifically in the Nigerian context.

This article seeks to explore the types of innovation that are predominant in SMEs in developing countries and to investigate the impact of these innovations on different dimensions of firm performance based on an industry-wide innovation survey carried out in Nigeria in 2007. Although innovation is important for superior firm performance, our result found that the type of innovation that SMEs pursue is not a critical consideration in their performance. While there was no difference found in the focus of SMEs on either of product or process innovations, evidence showed that SMEs would focus more on incremental product and process innovations. Incremental innovation was found to be very important for Nigerian SMEs and a significant predictor of product quality and not of revenue. The authors conclude that SMEs chooses to pursue such innovations that most fit their strategies and available resources. Such level of innovation affords Nigerian SMEs to more extensively exploit the domestic market but cannot support extensive new product development required to enter export markets.

Hydrocarbons/oil is still the greatest source of energy in the world, although its importance is diminishing with the development of alternative/environment-friendly sources of energy such as wind-power and solar energy. For most oil-producing countries, hydrocarbons/oil revenue is a significant source of income. For instance, this is the case in Nigeria, whose economy depends heavily on oil revenue. Even so, natural resource wealth (hydrocarbons/oil, etc.) can also be a curse as it may cause poverty in the country, breed corruption, precipitate human rights abuses and other contradictions. This is the experience of some oil-producing countries such as Nigeria, Libya, Ecuador, and Algeria. The recent discovery of hydrocarbons in Cyprus is surely an important development for the country. However, given the negative experience of other resource-rich countries it is important to explore the possible lessons Cyprus may learn from such experience that could help her maintain a healthy economy when hydrocarbons revenue starts rolling in as projected, in 2022. This is the main objective of this paper and the Nigerian experience will be used as a case-study. Presently, the Cyprus economy without hydrocarbons revenue is strong and healthy; income is derived from diverse sources such as tourism, services and agriculture. This paper argues that Cyprus should learn from the experience of Nigeria and avoid abandoning other sources of revenue when it starts earning hydrocarbons revenue so that it would not suffer ‘Dutch disease’. Moreover, from the experience of Nigeria, Cyprus should take precautionary steps to check hydrocarbons industry related corruption, internal conflicts and other paradox which hydrocarbons could bring about. In conclusion, the paper recommends that the Cyprus economy should remain diversified in order to avoid the negative experience of Nigeria.

<p>In order to curb the negative impact of changes on a project, it is crucial to implement change management. This study investigated the current practice of managing change order in the Nigerian Construction Industry. A wide-ranging literature review and questionnaire survey was conducted to gain in-depth understanding of change management. Stratified random sampling was used to sample 240 respondents (including architects, quantity surveyors, building engineers and building service engineers. The Statistical Package for the Social Sciences (SPSS) version 22 was used for data analysis. The analysis results established that change management application is at 15 % in Nigeria which is relatively low. Contentment with outdated methods of construction and high application cost, as well as lack of knowledge was the major drawbacks to change management. Respondent perceived benefit included faster response to change order; reduce time and human resource use. Completion schedule delay; bureaucracy-based client management, and poor coordination and documentation were the three major problems associated with construction industry practice presently. The paper concludes that based on perceived benefits attributed to change management, it is important that professional institutions encourage the adoption of change management through organised workshops and training.</p>

Business sustainability of services-rendering organisations is one of the major concerns for those at managerial levels world-wide. This paper offers explanations on how best to achieve sustainable competitive advantage by communicating entrepreneurial values through human resource development programmes in the banking industry. The research reported in this paper adopted a non-experimental research design of ex post facto type, utilising a correlational approach with advanced explanatory design. Based on the principle of convenience sampling, 380 questionnaires were distributed to employees of two Nigerian banks. Three hypotheses were formulated and tested using inferential statistics via two statistical software packages: the IBM Statistical Package for Social Science (SPSS) version 23 and the IBM SPSS Analysis of Moment Structure (AMOS) version 23. The results show that human resource development partially mediates the relationship between entrepreneurial culture and sustainable competitive advantage in the Nigerian banking sector. The results suggest an enhancement of entrepreneurial values through continuous learning and development programmes toward sustainable competitive advantage. It is recommended that sustainability of banks operating in Nigeria could be enhanced by communicating and managing entrepreneurial orientations through effective learning and development programmes. Ambidextrous banks will require creativity, innovation and proactive capabilities in the process of exploiting and exploring both current and future business opportunities for sustained competitive advantage.

Nigeria is naturally blessed with wide diversity of native animal genetic resources. Indigenous ruminant livestock such as cattle, camel, donkey, sheep and goat contributes largely in both protein supply, revenue generation and national economy. In Nigeria, these animal resources are mismanaged and undermined through the indiscriminate slaughter of pregnant animals and foetal losses in abattoirs. This unethical practice resulted in the loss of genetic diversity, preferred traits and superior females ruminant animals. The current research focus on reported incidences across abattoirs, which is a centre where such practice is highly occurs within the country. Lack of modern facilities, law enforcement, poor management and animal welfare in abattoirs to protect pregnant animals are among few factors responsible for an increase in incidences. It is unprofitable to continue the tradition of pregnant animal slaughter that causes foetal losses. This is a condition that significantly threatens the animal genetic resources and general livestock industry in Nigeria. This practice must be discard with a proper conservation and documentation of these valuable animal genetic resources. Both long and short terms conservation programs must aim for substantial benefits of these resources. Laws must be enforced with strict penalties to those involved in pregnant animal slaughter. Genetic resources of these species and meat industry future could be safe with proper implementation of these laws and conservation measures.

Nigeria is one of the most dynamic economies in Africa. Strong GDP and population growth coupled with urbanization trends place tremendous pressures on natural resources and the food systems that are dependent on them. Understanding the impact of these “mega trends” is important to identify key leverage points for navigating towards improved nutrition and food security in Nigeria. This paper contributes to the Foresight Project of the Food Systems for Healthier Diets which aims to analyse how the food system in Nigeria is expected to transform in the next decades, and to identify the leverage points for making sure that the transformation contributes to balanced consumer diets. For the food systems foresight, a well-established global economy-wide model, MAGNET, is applied that enables to capture the interlinkages among different food industry players in one consistent framework. By linking MAGNET to the GENUS nutritional database, it is further possible to relate the developments occurring on a macro-level with detailed macro and micronutrient consumption. Model projections suggest that a process of intensification of agriculture in combination with land substitution appears critical for the evolution of food and nutrition security, and for shifts towards healthy diets for the population. Intensification results in greater diversity of the production systems, which in turn cascades into positive effects on the diversity in the food supply and better food security outcomes.

Despite the numerous benefits of prefabricated construction method, there is unfortunately limited knowledge and adoption of this method in Nigeria’s construction industry. This study, therefore, seeks to assess the construction industry’s stakeholders’ level of knowledge and extent of adoption of prefabricated construction method in project delivery. It also evaluates the prospects and challenges of prefabricated construction considering the government’s huge annual investment in the nation’s construction industry sector. The methodology used in this study was descriptive survey involving a structured questionnaire administered to major construction industry stakeholders including the government, consultants, contractors, building material merchants, and construction financiers with practices in Nigeria’s north central geo-political zone. The study showed a low level of knowledge (MMS: 2.32) and low level of adoption (MMS: 2.13) of prefabricated construction method in Nigeria in general. It also revealed ‘Better Supervision’ (MS: 4.02) and ‘High Initial Costs’ (MS:3.62) as the highest prospects and challenges of prefabricated construction method among other identified factors. The study concluded that the low level of adoption arising from the low level of knowledge of prefab system in the nation’s construction industry was responsible for the myriad of delays in meeting project timelines, hence the prevalence of construction time–cost overruns. The current study recommends a review of the academic curriculum of built environment and professional development programmes to expand and deepen the prefab system training content. It also recommends wide adoption of prefab system considering their prospects of ensuring quality as a result of better supervision and suggests outsourcing on critical areas of organisations’ logistic weaknesses to minimize the problem of higher initial costs.

Background and Aim: Helminth infections are one of the greatest causes of productive and reproductive loss in animals and man, and in some cases, it results in heavy mortalities. This study was conducted to determine the prevalence, species diversity, patterns of infections and risk factors associated with helminth infections of cattle in Ilorin, Nigeria. Materials and Methods: A total of 478 fecal samples were collected from abattoirs and cattle farms over a year period (March, 2018-February, 2019). Fecal samples were visually examined then observed using simple flotation and formalin-ethyl acetate sedimentation techniques. Eggs and worms were identified according to standard procedures. The packed cell volume was determined using the hematocrit centrifugation technique. Results: A total of 79.92% of the cattle examined were found positive with one or more helminth species. Eighteen helminth species (cutting across all classes of helminths) were detected, with Haemonchus contortus (60.46%), Trichostrongylus spp. (46.44%), Ostertagia ostertagi (42.05%), Bunostomum phlebotomum (28.87%), Cooperia spp. (24.27%), Oesophagostomum radiatum (21.97%), Strongyloides papillosus (12.13%), and Fasciola gigantica (10.67%) been the most prevalent. Helminth infection was detected all through the year with the least prevalence recorded in February (55.00%). About 61% of the examined cattle harbored double/multiple helminth species. There was a significant difference between breed, sex, physiological status, and season with the prevalence rate of helminth infections (p<0.05). Conclusion: Our investigation demonstrated high prevalence and wide diversity of helminth species, which suggests that helminth infections are of great concern among cattle in Ilorin and Nigeria in general. There is a need for a radical veterinary intervention to curb the menace so as to have an economically robust cattle industry in Nigeria.

The textile industry is one of the major industries contributing to water pollution. The wet processing of textiles involves the usage of a wide variety of chemicals and dyes. This water-intensive process can potentially affect the water bodies by its effluents. The treatment of dye effluents and reusing of the water could be the possible solution to reduce the impact. Adsorption is one of the most common methods used for textile effluent treatment. Various bio-adsorbents are explored to make the adsorption more sustainable. Nigella Sativa (Black cumin) seeds and its oil are having good medicinal value. The seed-waste left after the oil extraction is found to have active components that can be used as an effective bio-adsorbent. The dye removal efficiency of Nigella Sativa seed-waste is investigated under different experimental conditions (varied adsorbent dose, temperature, pH, and contact time) for reactive dyes. The maximum removal efficiency of 91% is obtained at the optimized experimental condition. Thus the study emphasizes that the no-cost Nigella Sativa seed-waste can be used as an effective bio-adsorbent for reactive dye removal from dye effluents.

Tourism is mainly seen as a growth industry since the flow of tourists to different tourist destinations contributes to economic growth. The importance of an area as a tourist delight is a function of three major factors; accessibility, natural and cultural attraction and social amenities. Southern Adamawa Geo-Political Zone has a wide range of such attractions, and is easily accessible to the state capital, Yola, where social amenities are concentrated, a common characteristic of Nigerian urban centers. The research therefore, assess the spatial distribution of tourist attraction sites using Global Positioning System (GPS) to establish the coordinates of the sites, and the tourist attraction sites were identified on the Google Earth. Notable tourist attraction site identified are the Farai festival, Lamurde warm spring, Kiri dam and resort, Gumti park and Vunom wrestling festival among others. These sites are easily accessible by a motor able road over a short distance to the state capital Yola, which houses most social amenities most importantly are the hospitality and catering service. The study recommend among others, the upgrading of facilities and infrastructures in and around these attraction sites, creation of tourism database to be linked to a website to showcase these sites to the rest of the world

It is common knowledge that corrupt practices among lecturers in most tertiary institutions in Nigeria exist in varied and diverse forms and magnitudes. This is very disturbing to stakeholders in the education industry. This case study sought to determine if the innovative strategy of undergraduate students openly assessing and reporting on their lecturers’ professional and moral behavior would result in improved disciplined behavior and reduced corrupt practices on the part of the lecturers. The study took place at Abia State University, Uturu, Nigeria and the subjects were all the 382 academic staff of the university. The data collection instrument was a structured and validated ten-item questionnaire that elicited information on a lecturer’s teaching, leadership and moral behavior. Guidelines for the completion of the questionnaire were clearly established such that students assessed only lecturers in their department who taught and interacted with them regularly and so they are able to assess them objectively. The Center for Quality Assurance established specifically for this purpose undertook the university-wide data collection under my leadership as Vice-Chancellor Data were collected across two academic sessions. Results showed that the moment the university senate made up of senior academic staff, heads of department, deans of faculties and directors of academic units was informed of this innovation, all the university lecturers sat up and began to reduce if not stop those unwholesome behavior in order not to be rated poorly by students. Obtained data were used to classified lecturers under six categories of overall performance namely: “Distinction Ratings”, “Very High Rating”, “High Rating”, “Average Rating”, “Below Average Rating” and “Woeful Rating”.

Amylases are important industrial enzymes that have wide applications ranging from conversion of starch to sugar syrups, to the production of cyclodextrins for the pharmaceutical industry. This investigation aimed at production of amylases using Aspergillus and Fusarium species isolated from waste-corncobs in Keffi Nigeria. Standard microbiological methods were employed for isolation and identification of the fungal isolates. The yields of amylases produced by fungi isolates were determined using Spectrometry. The isolation rate of Aspergillus and Fusarium species was high in location A, C and D with 60% and location B with 40%. The percentage occurrence of the isolates demonstrated that Aspergillus carneus was 40%, Aspergillus aculeatus was 60% and Aspergillus flavus was 20% while Fusarium moniliforme was 80% and Fusarium redolens was 40%. The result demonstrated that three species of the fungal isolates Aspergillus aculeatus, Aspergillus carneus and Fusarium moniliforme were found to produce amylases. Aspergillus aculeatus isolated from locations C3, D1 and D2 produced 0.018mg/ml, 0.018mg/ml and 0.016mg/ml amylases respectively. Similarly, Aspergillus carneus isolated from locations A1 and B2 produced 0.021mg/ml and 0.012mg/ml amylases. Fusarium moniliforme isolated from locations A3, C1 and C4 produced 0.010mg/ml, 0.016mg/ml and 0.015mg/ml amylases. Result of effect of (temperature, pH and fermentation time) for production of amylases. Whereas highest amount for amylases produced by Aspergillus aculeatus and F monliforme were produced at 28 OC. pH 5.0 was found to the best optima pH for production of amylases from the fungi studied A. carneus (2.99 mg/ml amylases). The fermentation time showed highest production of amylase by A. carneus and A. aculeatus after 72 hours while F. moniliforme produced at 96hours. The fungi species isolated from soil in keffi can be used for production of amylases.

ABSTRACT In September 1983, the 218,000 deadweight ton VLCC Sivand collided with the jetty while berthing at the Immingham oil terminal on the River Humber in England. As a result of the collision, a 66-foot gash was sustained in the ship's hull below the water line and about 6,000 tons of Nigerian light crude oil was released into the Humber. A combination of fast currents and southeasterly winds carried the oil over a wide area of the estuary, polluting dock areas and river creeks and threatening a number of sensitive areas. The cleanup following this incident, potentially the most serious in the U.K. since the Torrey Canyon, was a coordinated operation involving government, local authority, and industry resources. Four hundred tons of oil was recovered from docks, rivers, creeks, and inlets using disc and vacuum skimmers. A further estimated 2,000 tons was dispersed chemically using boats and aircraft. Information on the effects of the oil and cleanup on the estuary has so far indicated that the impact was considerably less than originally feared. Monitoring of the estuary continues and should provide useful long-term information.

Egypt is the most dynamically developing country in the region of North Africa. In the nearest future, it is expected to turn into the largest economy of Africa in terms of GDP measured by PPP and to overtake Nigeria. The leadership of Egypt considers accelerated development of the national energy complex, including electricity sector, as one of the main drivers of the economic growth. It will be based on the latest achievements of scientific and technological progress and new forms of attracting foreign direct investment, mainly concession agreements in the format of public-private partnership. This allows medium-sized companies to participate in the process of transnationalization that becomes one of its distinguishing features on the modern stage. The master plan for the development of the electric power industry until 2035 envisages the use of various traditional and renewable energy sources. It is planned to create a balanced electric power generation structure, overcoming the current bank tilt towards gasfired thermal power plants. It is expected that in the 2034/35 financial year coalfired power plants in Egypt will account for 34.0% of electricity generation, 19.4% for solar power plants (11.8% for photovoltaics and 7.6% for concentrated solar power), 19.4% for gas-fired power plants, 14.6% for wind power plants, 8.8% for nuclear power plants, 3.2% for hydro power plants and almost 0.6% for thermal power plants working on fuel oil. The objective of electricity sector’s development is the creation of an advanced branch of the economy, in which renewable energy sources and energy-efficient technologies play an important role, ensuring uninterrupted and reliable energy supply, as well as turning the country into a regional energy hub. All this will contribute not only to overcoming the crisis phenomena in the industry itself, observed since 2010s, but also to further change in the nature of the inclusion of the Egyptian economy in the system of the international division of labor, which has undergone significant changes over the past decades.

The climates of the world are distinguished by several factors, including latitude (distance north or south of the equator), temperature (the degree of hotness or coldness of an environment), topography (the shape and height of land features), and distribution of land and sea. Climate change, marked by global warming, is basically the alteration in the balance between incoming and outgoing radiation in the Earth-Atmosphere System. Although climate change is a global phenomenon, its negative impacts are more severely felt by poor people in developing countries who rely heavily on the natural resource base for their livelihoods. Rural poor communities rely greatly for their survival on agriculture and livestock keeping that are amongst the most climate-sensitive economic sectors. Unpredictable climate change with associated disturbances are negatively affecting the livestock industry in Nigeria because as temperatures rise and fall, a wide variety of physiological, behavioural, neuro-endocrinural and molecular responses are initiated in farm animals. This has a range of far reaching effects on livestock production with grave nutritional, health and socio-economic consequences. Given the magnitude of the challenges of climate change and the need to reduce their negative effects, it is imperative to identify mitigation and adaptation measures that are easy to implement and cost effective, in order to stop all human activities that contribute to the problems of climate change and if possible, reverse the trend and attain a significant level of adaptation in vulnerable areas and sectors. The paper builds on this concept and provides strategies for promoting adaptation and mitigation activities for minimizing the effect of climate change in livestock production. Les climats du monde se distinguent par plusieurs facteurs, notamment la latitude (distance au nord ou au sud de l'équateur), la température (le degré de chaleur ou de froid d'un environnement), la topographie (la forme et la hauteur des caractéristiques du sol) et la distribution des terre et mer. Le changement climatique, marqué par le réchauffement climatique, est essentiellement la modification de l'équilibre entre les rayonnements entrants et sortants dans le système Terre-Atmosphère. Bien que le changement climatique soit un phénomène mondial, ses impacts négatifs sont plus durement ressentis par les pauvres des pays en développement qui dépendent fortement des ressources naturelles pour leurs moyens de subsistance. Les communautés rurales pauvres dépendent beaucoup pour leur survie de l'agriculture et de l'élevage qui font partie des secteurs économiques les plus sensibles au climat. Un changement climatique imprévisible et des perturbations associées affectent négativement l'industrie de l'élevage au Nigéria car, à mesure que les températures augmentent et diminuent, une grande variété de réponses physiologiques, comportementales, neuro-endocrinurales et moléculaires sont initiées chez les animaux d'élevage. Cela a une gamme d'effets de grande portée sur la production animale avec de graves conséquences nutritionnelles, sanitaires et socio-économiques. Compte tenu de l'ampleur des défis du changement climatique et de la nécessité de réduire leurs effets négatifs, il est impératif d'identifier des mesures d'atténuation et d'adaptation faciles à mettre en œuvre et rentables, afin d'arrêter toutes les activités humaines qui contribuent aux problèmes climatiques. changer et si possible inverser la tendance et atteindre un niveau d'adaptation significatif dans les zones et secteurs vulnérables. Le document s'appuie sur ce concept et propose des stratégies pour promouvoir les activités d'adaptation et d'atténuation afin de minimiser l'effet du changement climatique sur la production animale.

Covid-19 has changed the learning process from class attendance to distance learning using the Internet. Early childhood education is threatened to enter into the lost generation, due to distance learning, which causes confusion for teachers and parents to be able to provide the best stimulation for them. Therefore, the Indonesian government made a new policy on online learning. The objectives of this research are to find how effective at online learning policy formulation, how productive it is in policy implementation, and what are the obstacles of the implementation at Early-Childhood Education (ECE). This qualitative research uses a mixed method approach with an iterative analysis design, conducted in Central Java Province in 35 districts / cities with 1,899 respondents. Data collection techniques with open-closed questionnaires, study from 15 documentation, and in-depth interviews. Data analysis uses quantitative-qualitative software Nvivo12+, with Miles and Huberman models. 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The research work examined the relationship between climate variability and seasonalaspects ofpalm wine production (raphiaspp) in Ikot Ekpene Local Government Area ofAkwa Ibom State, Nigeria. The study was carried out to examined the effect of climate variables on raffia palm wine production seasonally in Ikot Ekpene. Primary source of data wasobtained through thedirect field measurement. The secondary sources of data include meteorological records obtained from Nigeria meteorological station, Uyofor 2018. The cross-sectional multiple regression was used to infer the relationship between climatic variables and seasonal aspects of palm wine production. The result revealed that about 263,000 litres of raffia palm wine was producedin 2018 from the field measurement. The impact of seasonal variation on raffia palm wine production revealed that dry season produced wine more than rainy season. The researcher concluded that the climatic variation has impactednegatively on the production of raffia palm wine in the study area leading to reduction in production of raffia palm wine.The researcher recommended that appropriate climate forecasting and early warning system should be made part and parcel of planning and development so as to increase the production of raffia palm wine in order to improve the local dry gin industry.

The relevance of the construction industry to Nigeria's economy is premised on its potential to bridge the wide gap in infrastructural deficit in Nigeria and also provide numerous jobs for the teeming young population. However, Health, Safety and Environmental anomalies can significantly militate against human and environmental wellbeing if they are not adequately managed. On that note, the study aims at evaluating Health, Safety and Environment (HSE) culture perception by construction workers in Owerri metropolis, in order to understand how the individual facets (health, safety and environment), as well as HSE policy, is perceived by the construction workers. Relevant literature was reviewed on organizational culture, international perspective on HSE, European as well as Nigerian viewpoints on HSE. In order to achieve the study aim, a survey design was adopted for data collection through which 122 questionnaires were retrieved from construction workers randomly selected in the study area. Analysis of the study results shows that while most respondents understand what HSE means, they are unaware of government regulations on HSE policy. Furthermore, Pearson Chi-Square test statistic shows that awareness about government regulations on HSE does not have a significant association with an understanding of what HSE culture means (X2 > = 0.747, P = .387). In addition, the study posits that there is a weak correlation between missed work days and length of time working in the construction sector (Spearman's correlation coefficient (rho) = .019 and P = .83). The study recommends instituting a comprehensive HSE regulatory framework in Nigeria which will go a long way in enshrining a positive HSE culture in the study area.

Purpose This paper aims to derive the time-varying relative export competitiveness (REC) of the Nigerian cocoa sector against Nigeria’s share of world agricultural exports (REC_WA) and world merchandise exports (REC_WM) from 1995 to 2018. By concentrating on different factors such as demand and supply capacity, price factors and exchange rate, the authors examine the determinants of REC. Design/methodology/approach The authors calculated three different REC indexes. The authors also developed the relative symmetric export competitiveness index for comparative advantage calculation and avoiding the possible bias. The determinants of REC for Nigerian cocoa were captured using the short-run regression (SRR) model. Findings The study showed that Nigeria’s cocoa exports are still competitive despite experiencing some declining stages. Based on the SRR model, higher per capita income had a positive effect on the REC, while higher domestic prices significantly reduced the REC of cocoa. Further, the African Growth Opportunity Act agreement adversely affected the REC of cocoa. Originality/value This study provides a foundation for future research and enhances the literature on agricultural trade. This research makes a few contributions both from a scientific and a policy perspective. First, it is the first study on the REC analysis for the Nigerian cocoa industry. Second, a wide range of comparisons of REC among the world’s largest cocoa exporters was provided following implications of the various economic policies and local policy strategies. Third, the latest 24-year data sets were covered.

The Nigerian home video industry, popularly known as <em>Nollywood</em> is a booming industry, with increasing numbers of easily accessible online videos. The aim of this study was to analyse the contents of popular Nigerian online videos to determine the prevalence of smoking imageries and their public health implications. Using specific search terms, popular English language and indigenous Yoruba language, Nigerian home videos uploaded on <em>YouTube</em> in 2013 were identified and sorted based on their view counts. Data on smoking related scenes such as smoking incidents, context of tobacco use, depiction of cigarette brand, gender of smokers and film rating were collected. Of the 60 online videos whose contents were assessed in this study, 26 (43.3%) had scenes with cigarrete smoking imageries. The mean (SD) smoking incident was 2.7 (1.6), giving an average of one smoking incident for every 26 to 27 min of film. More than half (53.8%) of the films with tobacco use had high smoking imageries. An average of 2 characters per film smoked, mostly in association with acts of criminality or prostitution (57.7%) and alcohol use (57.7%). There were scenes of the main protagonists smoking in 73.1% of the films with scenes of female protagonists smoking (78.9%) more than the male protagonists (21.1%). Smoking imageries are common in popular Nigerian online movies. Given the wide reach of online videos, their potential to be viewed by people from different cultures and to negatively influence youngsters, it is important that smoking portrayals in online movies are controlled.

The importance of wind induced vibration is a key factor in the analysis, design and construction of high-rise building structures. Owing to scarce land resources, urbanization and ever-growing demand for accommodation is leading developers into sloping (hilly) grounds which in turn requires researches on the structural equilibrium of these structures. This study draws to mind the requirements of a fast-growing city of the Federal Capital Territory, FCT, Abuja considering her vast undulating planes and plateaus, high altitudes and windspeeds (50 m/s). Here therein, lies a comparative study of different types of building configurations and responses for sloping grounds using approaches form seismic analyses as a background to achieving set objectives. The study therefore, attempts the application of a commonly used method (Static Wind Analysis, SWA) for analysis of wind loads on structures and also understudying the outcomes of applying the same loads using dynamic method (Response Spectrum Analysis, RSA). STAAD Pro V8i software was used to synthesize both analyses using the ASCE 705 code (wind speed-up over Hills) on 40 models for each analysis method for a 3x5 planar building configurations (G+6, G+8, G+12 and G+18) on grounds (0°, 6°, 14°, 18°, and 27°). The findings confirmed the complexities of sloping ground buildings with a greater chance of vibration and sway for SWA than in RSA. It was concluded, that the Stepback-setback (STPB-SETB) frames were better configured to combat wind loads on sloping grounds for both analyses. Recommendations includes, prioritizing the construction industry, collaboration with international bodies on High-rise development, developing a data base and wind testing facilities.

Analysis of particulate matter (PM) PM2.5 and PM10 was done around a cement company in Rivers State, Nigeria. Measurements were taken for the concentration of PM2.5 and PM10 and other atmospheric parameters at intervals of 100 m up to 1000 m and field observation was carried out for two days. The temperature of the area varied between 26.6 degrees and 33.3 degrees, relative humidity was between 70.2 and 98.2% and the wind speed ranged from 0.2 to 3.6 m/s. The minimum PM10 and PM2.5 values were 38 and 18 µg/m3 respectively and the maximum PM10 and PM2.5 values were 616 and 298 µg/m3 respectively. A two way analysis of variance was done at 5 % level of significance to determine the influence the time the measurement was taken and the distance from the stack have on the particulate matter concentration. P values were lower than P = .05 therefore, the null hypothesis was rejected. The pollution index for PM10 was determined and about 86% of the pollution index are above 100, 80% are above 150 and about 21% is above 400. About 96% of the pollution index for PM2.5 is above 100, 87% are above 150 and about 21% are above 300. As shown on Air quality index charts, values between 100 and 150 are unhealthy for sensitive groups, values above 150 are unhealthy, and values above 300 are hazardous while values above 400 are very hazardous. It is concluded that the ground level concentration of PM10 and PM2.5 up to 1200 m from the stack is generally unhealthy for the receptors.

Aims: To investigate the prospects or potentials of acoustic energy harvesting in Nigeria as well as highlight technical problems and socio-economic obstacles. Study Design: The study re-examined existing data, noise levels and noise power, from road traffic, aircraft, industrial/occupational, outdoor and indoor noise sources. Noise levels and noise power obtained from recent measurements of such noise sources were also examined and analyzed. The data were compared with values from noise sources used for electricity in other countries of the world. Technical problems and socio-economic obstacles have been highlighted. Place and Duration of Study: The study was carried out in Abakaliki, Ebonyi State, Nigeria. The duration was one year: April, 2019 and April, 2020. Methodology: Wide range noise level measurements, analysis and re-examination of existing data on road traffic, aircraft, industrial/occupational, outdoor and indoor noise were conducted, in line with the objectives of the study, in cities, industries as well as homes with different noise features. Measurements were carried out using sound level meter, SLM, (Bruel and Kjaer 2203) with – octave band filter and SLM, EXTECH 407750 with RS232, sound level recorder (B & K 7005), and noise level (statistical) analyzer (B & K 2121) to obtain noise levels and indices. Also, noise power was subsequently obtained for each of the various noise levels and indices. Results: Maximum noise levels, Lmax.; noise power, Wmax.; octave band pressure levels, BPLs; and other indices for the different noise sources were determined. Lmax. and Wmax for aircraft were as high as 116 dB and 0.4 W, respectively, while those for industry and road traffic ranged from 104.0 dB-131.0 dB and 67.5 dB-85.6 dB corresponding to 0.025 W-12.59 W and 0.0000056 W-0.00036 W, respectively. Spectral power of road traffic noise varied between 5.17 x 10-5 W and 9.69 x 10-3 W. Outdoor and household noise sources had Lmax. of up to 48.5 dB and 88.0 dB, that is, 0.000000071 W and 0.00063 W, for quiet and noisy periods, respectively. It was observed that road traffic noise has the highest potential for acoustic energy harvesting in Nigeria being reasonably steady over time, especially, on intra-city roads. Availability of tricycles/motorcycles in abundance and frequent use of horn by motorists support this assertion. The noise levels and noise power from these sources obtained in this investigation are higher than those that have been used as input to acoustic energy harvesters (AEHs) such as piezoelectric based and triboelectric nanogenerators (TRENGs) to achieve known efficiencies as reported elsewhere. Conclusion: The noise power is such that it could be used in powering microelectronic components, devices and in lighting light emitting diodes (LEDs). Power supply (PS) audio noise harvesters (ANHs) have been identified as potential noise energy sources since there is wide range use of air-conditioned by the political class, elites and government agencies in Nigeria where maximum temperature of 47.2°C is attainable. These findings show the viability of AEH in Nigeria and their addition to the existing body of knowledge in the emerging area of AEH will open a new window of research in AEH in this part of the world. Other prospects of AEH in Nigeria, technical problems and socio-economic obstacles are highlighted.

Background: Rice (Oryza sativa) is the most consumed staple food in Nigeria. Consumers have persistently preferred and are willing to pay higher prices for imported rice despite improvements in the quality attributes of local rice brands in the last 5 years. Nigeria’s import bill of over $6million daily on rice is not only a drain on the country’s Forex reserves, but a threat to the development of the domestic rice industry. Previous studies on rice consumers’ behaviours have not explained the underlying reason of how consumers with imported brands preference mind-set make purchasing decisions when faced with both local and imported rice brands with almost similar quality attributes but different market prices.Aim: When making purchase decisions, consumers consider product quality in comparison to its price. This study attempts to explain how the differences in prices and quality attributes of local and imported rice brands determine consumer’s inertia against preference for imported rice brands in Nigeria.Setting: This study was conducted in the Federal Capital Territory of Nigeria using data sets collected from a survey of 460 rice consumer households.Methods: Data were collected using a structured questionnaire administered to the household heads during the face-to-face interview. Two separate binary logit regression models were estimated for households’ preference and WTP for imported rice.Results: The results show that price, household head’s age, household’s income and general perception are statistically significant variables explaining household’s preference and WTP for imported rice brands. Consumers’ inertia against preference and WTP for imported rice persists because of the negative price–quality differential gaps between local and imported rice brands.Conclusion: Rice consumers in Nigeria compare price and quality differentials before making a choice between local and imported rice brands. There is need for implementation of flexible and synergic import restriction and strategic marketing policies that sustain wide price differentials between local and imported rice brands, while improving the quality image of the local brands to narrow consumer’s perception of the quality differential between these two sets of brands.

The advent of the World Wide Web has opened up a new vista of opportunities for investment in the Information Communication Technology (ICT) industry. In recent years, the cyber café business has attracted considerable investment, providing job opportunities for many people. On the other hand, it has also been observed that some hitherto vibrant cyber cafes are also closing down due to the fact that they could not break even. This study, is therefore, aimed at identifying the factors/indices that could enhance the performance of cyber cafes. A total of 250 users of cyber cafes in Akure, Ondo State, Nigeria were randomly selected and a structured questionnaire was administered on them. Data collected was analysed using factor analysis by principal component. The result revealed that four factors, namely quality of hardware, speed of processing, cost, and reliability of service are the major factors that influence users’ patronage. It is therefore recommended that investors and would-be-investors in the cyber cafe business should pay attention to these facors in order to enhance the success of their investment.

Purpose The purpose of this study is to enhance material conservation and further the knowledge of efficient material management practices on construction sites. This study investigated contractors’ material management practices on construction sites in Nigeria. The factors influencing material conservation on construction sites were also examined. Design/methodology/approach Data were collected through a survey of 125 contractors who were administered with structured questionnaire, which resulted in 82 valid returned questionnaire. Data collected was analyzed using frequency, importance, utility and severity indexes. Findings This study found checking materials delivered to a site for specification, use of security personnel to safeguard materials and analysis of materials as key material management practices used on construction sites. Critical factors influencing material management are materials double-handling, management of surplus materials, subsequent design changes, excessive paperwork and not receiving materials at the expected time. Practical implications The implementation of the material management practices identified in this study will support contractors to efficiently manage materials on construction sites. The factors influencing material conservation reported in this study will also help contractors understand the critical factors that may affect material management in their construction sites and make better plans for future projects. Originality/value This study has reported key issues confronting contractors on the conservation of materials on construction site and various material management practices suitable for application in a wide range of infrastructure projects. This is significant because the construction industry is recording outrageous cost and time overruns of infrastructure projects, which are vital to economic prosperity of nations. The issues and panaceas presented in this study had received scant consideration in construction literature in the sub-Sahara Africa. This study represents a novel synthesis and adds value to knowledge in a manner that has not been reported in previous studies.

PurposeThe detrimental impacts of the construction industry activities, namely, toxicity of cement and concrete to the health of construction workers and the general public, have been reported in previous studies. Several environmental management measures were put in place by international organisations to reduce these impacts on humans and the entire ecosystem. Sadly, such environmental management measures are not widely embraced in the construction industry of developing countries. This contributes to the poor quality of life of construction stakeholders, amongst other outcomes. Therefore, this study investigated the drivers to facilitate an environmental management system (EMS) in the Nigerian construction industry (NCI).Design/methodology/approachquestionnaires retrieved from construction professionals in the micro, small, medium and large enterprises were used to conduct both descriptive and inferential statistics, namely, mean score, standard deviation, Kruskal–Wallis H test, post hoc test and factor analysis.FindingsThe analyses show that the drivers of EMS implementation in the NCI could be grouped into intellectual enhancement strategies, documentation and cultural strategies, and motivation and tracking strategies. The study concluded that training and education of relevant stakeholders, tracking compliance levels of organisations and recognising firms acting in compliance with stipulated “environmental” policy are essential. It was recommended that the collaboration of all construction stakeholders be upheld to aid EMS implementation in the NCI.Originality/valueThis paper investigated the drivers of EMS with the opinions of construction professionals in the mainstream of the NCI through survey using to ensure wide coverage of respondents. Investigating the view of construction professionals in the micro, small, medium and large enterprises helped determine possible significant differences. Thus, practical implications of the study were also provided in a systematic manner.

Aim/Purpose: This study sought to apply the Structure Conduct Performance paradigm to Africa´s air transport landscape in general. To do that it examines the past, present and future expectations of four of Sub-Saharan Africa’s biggest avia-tion economies namely South Africa, Kenya, Ethiopia and Nigeria. Second-ary data containing historical passenger traffic was analysed and predictions for growth in the next ten years proposed. Background: There is consensus that overall the future of aviation in Africa has significant economic potential with significant other challenges needing to be overcome. The existence of a large land mass that requires connecting with itself, a growing population and specifically a growing middle class with an appetite for air travel, an extensive extractives sector and a growing tourism sector can provide the necessary demand conditions. In support of this, regional economic communities have led the way in implementation of Yamoussoukro Declaration (YD). This is especially so in West Africa through the West African Economic and Monetary Union (WAEMU) and the Banjul Accord Group (BAG), which have facilitated the development of the most, liberalized air transport market in Africa. At a higher level, the full implementation of YD requires that states disengage from the industry, liberalise access and facilitate the increased participation of the private sector. Some of the challenges that need to be actioned include high user charges and taxes, under-capitalization of African airlines and insufficient management experience, which have contributed significantly to the low profitability of African airlines. Methodology: The case study approach is generally used to generate an in-depth comprehension of a complex issue in real-life. It is an established research design that is used extensively in a wide variety of disciplines, particularly in the social sciences. The study adopts a quantitative methodology based on the selected regional sample of countries under study and adopts the Structure Conduct Performance (SCP) model as a framework for analysis. The data set was for the previous twenty years and it was exposed to linear extrapolation to determine the expected future growth. Trend lines were included and standard regression modelling revealed the R2 value for international and total air passengers per country. Findings: The research findings exposed the possibility of a significant upside in the development of the aviation industry in Africa ceteris paribus. In all the countries analysed it appears that the development of the industry is sup-ported by strong tourism and travel demand by international tourists, and the various individual country as well as continent-wide measures towards lib-eralization of the African airspace. Impact on Society: The findings of this study have shown that intra-Africa travel can be en-hanced by a strong collaboration between airlines and states. Some strong opportunities have arisen from the enhancement of deep ties between na-tional champions like Ethiopian Airlines and regional carriers in West Afri-ca. Indicating that cross border and cross airline partnerships are a key in-gredient for airlines to make a significant contribution to the economies in Africa.

PurposeThis study proposes a self-regulatory framework to enhance safety performance at the construction stage among building developers.Design/methodology/approachExtant literature identified 137 potential factors that influence the construction safety performances of building developers. Focus group discussions and interviews were conducted with 11 panels of experts and professionals. The Relative Importance Index (RII) was used to analyse the response feedback described in a similar paper. In this study, the survey tool used was set up with 40 variables grouped into eight latent variables in the framework, which were agreed and certified as “extremely important” by the panel. Based on random sampling, data were collected from 229 valid respondents. Structural equation modelling (SEM) technique using Smart PLS software was then used to analyse the respondent's feedback.FindingsThe results show that safety administration and processes, effective communication of safety behaviour, significantly influenced safety performance on a construction site with β values of 0.330 and 0.431 along with t values of 3.005 and 2.547 at p < 0.1, respectively. These factors, among others, provide a distinct approach to understanding and improving on-site construction safety. The study findings will potentially benefit building professionals and other stakeholders by improving awareness of safety practices.Research limitations/implicationsThe study may not have covered all possible factors that influence the construction safety performance of building developers. Also, the generalizability and transferability of the research outcome to the construction industry wide use is also limited when reference is made to the characteristics of the research respondents and/or participants. In addition, validation of the framework by five professionals is rather small.Practical implicationsTheoretically, the framework through the identified factors provide a distinct approach to understanding and improving on-site construction safety through voluntary adherence to self-regulatory standard where there are no enforceable laws and regulations to promote safety. The study findings will potentially benefit building professionals and other stakeholders by improving awareness of the health and safety practices of the construction industry.Originality/valueMany research efforts have developed frameworks and models for construction safety. However, the particularity of these frameworks to countries other than Nigeria requires similar research to be conducted to enhance the safety performance of building developers.

This article aims to throw new light on the representation of women who cook as necessarily perpetuating a domestic ideology in which women are confined to the home. Traditionally, cookbooks written by women have disseminated both cooking information and rules and practices for running an effective household, which have contributed to the ideologies that underpin female domestic practice. However, the evolution of social media platforms, such as Pinterest, which enable the user to actively select and visually display culinary masterpieces on a digital pinboard, have provided a forum for women’s voices and a novel means of expression that is available to the amateur cook and professional chef alike. This article will argue that the creation of a virtual cookbook, via Pinterest, is a means of empowering women, which is central to the lexicon of feminist debate. Rather than being the victims of domestic servitude, this article will argue that the women who create virtual cookbooks do so by choice, and as a means of pleasing the self, irrespective of achieving domestic or marital bliss. Cookbooks “provide a range of insights into everyday life, such as attitudes towards food, domestic economy and the roles of women” (Wessell and Wishart 1). The proliferation of the cooking industry in the form of television programs, celebrity chefs, and social media channels seemingly devoted to the display of culinary artefacts, has transformed what was once a domestic chore into a professional practice. Traditionally, cookbooks that contained information on both the preparation and cooking of food and advice on how to run an effective household were more like guidebooks for women on how to achieve domestic and marital happiness. According to Jenny Lawson, well-known and highly acclaimed cookbooks such as Mrs. Beeton’s Book of Household Management were published as a reaction against eating-out, which was drawing men away from the home. “This aligned a cultural expectation of female domestic servitude with gaining the love and respect of a male partner” (Lawson 348) and reinforced the now familiar proverb that the way to a man’s heart is through his stomach. More recently, How to be a Domestic Goddess highlights the distance between feminism and cooking (Lawson). The book, according to Joanne Hollows, equates baking with a false consciousness and suggests that baking is not far removed from domestic enslavement. This conceptualisation of the-woman-in-the-kitchen is intimately bound to the views of second-wave feminists who believe that cooking is a sign of traditional femininity, which is at odds with a feminist identity (Ashley et al.). This argument situates cooking and food within debates about the sexual division of labour and positions women as providers of food for others. “Women frequently use food to offer pleasure to family members, yet have difficulty experiencing food as pleasurable themselves, particularly in a domestic context” (Hollows 184). Anne Murcott’s It’s a Pleasure to Cook for Him argues that the choice of what to cook and eat is invariably done in the service of some others. Marjorie DeVault similarly asserts that it is the relationship between cooking and caring that cements the relationship between cooking and femininity, while Charles and Kerr conclude that because women fear gaining weight, they deprive themselves of pleasure and so prepare food for others to give pleasure. Women fundamentally cook to please, and please men in particular (Charles and Kerr). For Charles and Kerr, the pleasure that women get from cooking for men is a by-product of the pleasure they receive from caring for others. The notion that women cook out of a desire to care for others is an argument left over from the patrilineal delineations outlined in Biblical texts. Western civilisation has drawn its leading metaphors and definitions of gender from the Bible, specifically the Book of Genesis. As a result of the Fall, which proceeded Adam and Eve’s sin in the Garden of Eden, the sexual division of labour emerged. Adam was instructed to work, and Eve was punished with the pain of childbearing and motherhood. Traditionalist assumptions posited that the assignment of different tasks and roles to men and women was evidence of the naturalness of their respective responsibilities. This explanation focused on women’s reproductive capacity and reiterated motherhood—central to which was an obligation to care for and nurture others—as a woman’s chief goal, which was necessary for the continued promulgation of the species (Lerner). In the nineteenth century, the credibility of this argument was questioned and a scientific explanation was used to justify patriarchy and women’s place within the home. Darwinian theories continued to define women according to their maternal role and justified their exclusion from economic and educational opportunities on the grounds that this was in the best interests of the survival of the species (Lerner). This contributed to the prevailing “cult of domesticity” that was the hallmark of the nineteenth and beginning of the twentieth century. According to this ideological position, true women were supposed to devote themselves to unpaid domestic labour and refrain from paid work. Each of these positions served to reinforce women’s responsibility within the home and, for centuries, women have participated in their own subordination by internalising the proscriptive belief that they exist solely to propagate the human race. If caring and nurturing others is the condition on which cooking is deemed to be “feminine”, then cooking to please oneself should negate the argument that cooking is a “feminine” activity. This article will suggest that the creation of virtual cookbooks on Pinterest enables women to resist societies continued attempts at defining femininity in increasingly restrictive ways. It will be argued that women who create virtual cookbooks do so by choice and as a means of pleasing the self. The representation of celebrity chef Nigella Lawson will be used to elucidate the reconceptualisation of cooking as a pleasurable activity. She is able to distinguish between leisure time and work-related culinary activity and, in so doing, she is represented as enjoying cooking in and of itself, not as a domestic responsibility. Building on this notion of cooking as pleasure, it will be argued that women who create virtual cookbooks on Pinterest do so by choice, for both personal and professional reasons, and irrespective of a desire to please others. Whilst Pinterest has raised significant debate as to whether or not it actually perpetuates gender stereotypes traditionally associated with cooking and femininity, this article will suggest that the desire to cook and a belief in equal rights for women are not mutually exclusive. For the purpose of this article, feminism and contemporary femininity are articulated around the idea of choice. Women are not choosing to create virtual cookbooks on Pinterest for the benefit of men. They are choosing to embrace this platform and are using it as a means of creative expression and an outlet of empowerment that transforms cooking from a domestic chore into an activity with public significance. This “promotes a new female relationship with food, enabling the other sides of femininity, those subversive, darker, abject possibilities to surface” (Lawson, Food Legacies 361), which ultimately grants women moments of agency and transcendence through cooking. Nigella Lawson, who cooks out of a desire for solitary pleasure, epitomises the changing nature of the cookbook throughout the last century. In Feast, she advocates the need for self-satisfaction and independence: “At its most basic, perhaps, is the quiet satisfaction of knowing one is fending for oneself, the instrument of one’s own survival” (4). According to Elisabeth Nathanson, “thinking about cooking as personally satisfying, rather than as a task associated with taking care of one’s family, denotes a new articulation of contemporary femininity” (318). For the purpose of this article then, feminism simply refers to the notion of choice and pleasing the self. Cooking is no longer an activity conducted solely by women in the privacy of their own home, for the purpose of caring for others. Female celebrity chefs, such as Nigella Lawson, draw attention to a particular ethos of pleasing the self as opposed to others. According to Jenny Lawson, Nigella Lawson renegotiates her cooking duties for her own cause (Food Legacies). She disrupts notions of female care and responsibility by “embracing self-satisfaction and indulgence” (Lawson, Disturbing 82) and, in this way, she negotiates a feminine identity that “hovers between the polarised figures of ‘the feminist’ and ‘the housewife’” (Hollows 180). According to Hollows, Nigella Lawson’s work offers an alternative way of imagining women’s relationship to food, which is based on the pleasure of cooking and eating, rather than pleasing others. The Nigella Lawson cooking philosophy posits that cooking should be pleasurable and should start from a desire to eat. Lawson is represented as aware of what she wants to eat and she does not defer to the preferences of others. She separates cooking from the notion of “cooking for”, which allows us to appreciate cooking as a pleasure in, and of, itself. It should be noted, however, that Nigella Lawson is a successful businesswoman who has made her success from her status as a woman-in-the-kitchen. Her programs are carefully constructed to show her prioritising leisure time and cooking to please the self (Lawson, Food Legacies). Although Lawson has encouraged women to cook to please, this is not the sole reason why she cooks. Her brand identity depends on her appearing as though she cooks for pleasure and yet she is undoubtedly, at least in part, driven by economic motivations. Although the cookbooks of the past have promoted a particular lifestyle for other women to emulate (Lawson, Disturbing), they nevertheless represented elements of the private sphere where women were able to wield authority and bequeath their knowledge to other women (Theophano). Throughout history, Janet Theophano notes, women have shared their prize recipes as a vehicle for making themselves visible. As early as the eighteenth century, cookbooks were a way for women to gain economic independence and authority. The formation of cookbooks provided women with an opportunity to enter the professional domain of culinary writing, which served to remove cooking from domestic life. Flora Pell’s Our Cookery Book, first published in 1916, blurred the boundary between the notion of private and public spheres. Pell advocated that a woman’s place was in the home and she upheld socially conservative gender roles and yet she was, paradoxically, a career woman who remained unmarried until she was sixty years old (Wessell and Wishart). Pell’s cookbook reinforced stereotypes of the woman-in-the-kitchen and domestic goddess, whose primary occupation in life was to please others and men in particular. The emergence of Pinterest in 2010, however, a virtual platform that enables the user to post and share images of whatever they choose, has further transformed cooking from a “chore without glamour or choice” (Wessell and Brien 87) into an optional, albeit pleasurable, form of play. This innovative platform has opened up new possibilities for users, more than 70 per cent of whom are women, to find novel means of personal expression via the creation of virtual cookbooks. Pinterest has been self-defined as a space that is perfect for recipe sharing, which is not dissimilar to the practice of compiling family recipes into a book and cutting and pasting extracts from a magazine into one’s own personal collection. Pinterest, however, enables the user to share this collection with others and transforms what has been seen as a private practice into a public activity. Pinterest has transformed the creation of a personal recipe collection from a domestic chore into a commercial venture, which is evident when scrolling through endless pins promoting catering businesses and cake-baking services. Pinterest is, potentially, a great tool for enhancing and even structuring the user’s culinary dreams. The platform has not been without its critics who are polarized, between those who believe that women who use this tool to curate digital recipe collections are in some way undoing or even killing feminism by pinning images that reinforce stereotypes of femininity, and those who believe that because women are pinning these images by choice, it defies traditional notions of femininity previously attached to cooking. The former view posits that female users of Pinterest are pinning images that are aligned with the “traditional” woman, such as cooking, do-it-yourself home-wares and crafts, rather than the “modern” woman who does not want to be seen as different from a man. Advocates of Pinterest, in contrast, argue that the platform is a natural path for reform, noting, in particular, the increased opportunity it provides women for voice and creative expression. This latter position supports the central premise of this article, which suggests that a woman can have both an interest in cooking and a belief in equal rights for women. In the words of Antonia Hayes “we have the luxury of choosing what sort of woman we want to be, including the freedom to be both a feminist and a connoisseur of cauliflower pizzas” (online). Pinterest celebrates the fact that there is no right or wrong way to be a woman. As a platform, Pinterest allows women to rewrite the meanings that have been assigned to them as passive individuals, devoid of a voice, and provides women with the opportunity for expression through the self-publication of digital cookbooks. In Amy Odell’s How Pinterest is Killing Feminism, she labels Pinterest “the Mormon housewife’s image bookmarking service of choice”, which creates a “Stepford Wife” version of identity that is hollow and uncreative. Odell argues that the user-generated content, which is made up predominantly of recipes, home décor, fitness, and fashion, is evidence that women are conditioned to “seek out the retrograde, materialistic content that women’s magazines have been hawking for decades” (online). She further asserts that, “adult women are still conditioned to think about diet and exercise and looking beautiful … so it makes sense that they’d pin these things” (online). She takes particular issue with the diet recipes on Pinterest, such as low-carbohydrate pizza crusts made with crumbed cauliflower, which she argues are indicative of women’s internalised belief that they must be thin in order to be beautiful. This is an image that she argues is synonymous with women’s magazines and Pinterest alike, which she sees as being similarly inundated with images of unrealistic body types. The difference, however, which Odell overlooks, is that the content on Pinterest does not bombard us like a magazine or billboard. The content on Pinterest is user-generated; it is uploaded by our fellow Pinterest users. Women are curating their own experience on the site. They are not victims but actors. Odell’s stance is the antithesis of a feminist argument as it makes women the victims of the media. In order to buy into her argument, you have to assume that all female Pinterest users are one dimensional and easily led, which hardly sounds like a powerful feminist position. Odell’s argument also neglects the role played by male chefs, such as Jamie Oliver, whose recipe books are attempting to curb the obesity epidemic, by focusing on quick and easy meals that are also nutritionally beneficial, hence their respective titles underlining that they are “30-minute” and “15-minute meals”. Given that the latter involves the atempted preparation of an entire meal in 15-minutes, you can rest assured that you will be eating salads that can easily be tossed together in this stringent time frame, rather than sweets and treats. That being said, no one is accusing Oliver of being a victim of the media’s unrealistic portrayal of the human body simply because he advocates the cooking of healthy recipes. This begs the question as to why women who pin healthy recipes, such as cauliflower pizza crusts, and create virtual cookbooks are necessarily victims of the unattainable body syndrome. Odell suggests that cooking and feminism are mutually exclusive and she makes the uncomfortable suggestion that by pinning diet recipes that perpetuate negative body image, and posting and disseminating pretty pictures of culinary delights, women are, as the title of her post suggests, killing feminism. Odell’s diatribe is being met with fierce opposition by Pinterest users who identify as post-feminists. Post-feminists posit that gender equality has been achieved and that women are free to choose their lifestyles in both public and private worlds (Nathanson). This article builds on the premise that pinners perform post-feminism and that women curate visual manifestations of their capacity to “have-it-all”; choice, empowerment and licensed transgression. Nathan Jurgenson, the author of “Pinterest and Feminism” argues that Pinterest is giving women what they want, which is the whole point. In the same way that Nigella Lawson cooks out of a desire for solitary pleasure, women are using Pinterest as a form of leisure time entertainment that is separate from work time. The creation of virtual cookbooks on Pinterest is a pastime that women engage in selfishly. It is an escape from their domestic responsibilities because it is something that they do for themselves and no one else. Amelia McDonnell acknowledges that she wants to spend time drooling over a recipe that she intends to make on the weekend and invites Odell to share the pork chops she made—the recipe for which she found on Pinterest and cooked for herself because she is single and happy. Her satirical response to Odell reinforces the notion of self-satisfaction and independence that accompanies cooking. Like Nigella Lawson, who promotes a fantasy of domestic pleasure on her own terms, both women renegotiate what it means to be a public woman disseminating cooking practices (Lawson, Food Legacies). Antonia Hayes rejects Odell’s premise that Pinterest is killing feminism and accuses the latter of perpetuating the sexism that continues to pervade society. Hayes acknowledges that you can have an interest in cooking and interior design, whilst simultaneously espousing beliefs in equal rights for women: “Kitchen porn and feminism aren’t mutually exclusive” (online). As a self-proclaimed feminist and Pinterest user, with an ever-expanding virtual cookbook, it is easy to resent Odell’s remark that pinning photos of cauliflower crust pizzas is setting the women’s movement back decades. As Hayes asserts “it’s just as damaging to tell women that they’re killing feminism by liking pretty pictures as it is to tell them that in order to be feminine you must dress, act, look a certain way. It’s the same constructed view albeit from a different angle” (online). Self-proclaimed feminists like Odell, who tell us that “only a certain kind of woman (the Pinterest-rejecting, domesticity hater) deserves equal rights and respect” (online), are actually perpetuating the sexism that they are trying to combat. In so doing, they pose questions about notions of agency, choice and desire, which speak to longstanding debates and dilemmas in feminist theory.Since when did it become anti-feminist to like something that is visually pleasing? I have a Pinterest account and I am a feminist. However, if recent criticism on Pinterest is to be believed, these two things are antithetical. If traditional femininity posits that women should be passive, submissive, and silent, then the very nature of Pinterest, which requires the user to actively choose, post, and share images with others, is the very antithesis of these traits. Pinterest users, who create virtual cookbooks out of a desire to please the self, irrespective of any domestic obligations, are active, dominant and communicative. Women are choosing to publish cookbooks in their leisure time, which stands in direct to contrast to the productive demands of work time. Pinterest, a platform renowned for its capacity to render even the most productive individuals into serial procrastinators and time wasters, is the epitome of a leisure time activity. Rather than cooking for their husbands and children, as is their “heaven-appointed mission,” according to Flora Pell, women are scrolling through pins, creating a virtual cookbook of the culinary delights that they will make for themselves to enjoy.ReferencesAshley, Bob, Joanne Hollows, Steve Jones, and Ben Taylor. Food and Cultural Studies. London and New York: Routledge, 2004. Charles, Nickie, and Marrion Kerr. Women, Food and Families: Power, Status, Love, Anger. Manchester: Manchester UP, 1988. DeVault, Marjorie. Feeding the Family: The Social Organisation of Caring as Gendered Work. Chicago: Chicago UP, 1994. Hayes, Antonio. “Pinterest and the Modern Feminist.” 2012. 5 Apr. 2013 ‹http://www.stuff.co.nz/life-style/life/7803000/Pinterest-and-the-modern-feminist› Hollows, Joanne. “Feeling Like a Domestic Goddess: Post-feminism and Cooking.” European Journal of Cultural Studies 6.2 (2003): 179–202. Jurgenson, Nathan. “Pinterest and Feminism.” The Society Pages. 5 Mar. 2012. 25 Mar. 2013 ‹http://thesocietypages.org/cyborgology/2012/03/05/pinterest-and-feminism› Lawson, Jenny. “Disturbing Objects: Making, Eating and Watching Food in Popular Culture And Performance Practice.” Platform 3.2 (2008): 79–99. Lawson, Jenny. “Food Legacies: Playing the Culinary Feminine.” Women and Performance: A Journal of Feminist Theory 21.3 (2011): 337–66. Lawson, Nigella. How to Be a Domestic Goddess: Baking and the Art of Comfort Cooking. New York: Hyperion, 2001. Lawson, Nigella Feast: Food to Celebrate Life. London: Chatto & Windus, 2006. Lerner, Gerda. The Creation of Patriarchy. London: Oxford UP, 1986. McDonnell, Amelia. “The Soapbox: Oh Please, Pinterest Isn’t ‘Killing’ Feminism.” 2 Oct. 2012. 28 Mar. 2013 ‹http://www.thefrisky.com/2012-10-02/the-soapbox-oh-please-pinterest-isnt-killing-feminism› Murcott, Anne. It’s A Pleasure To Cook For Him: Food, Mealtimes and Gender In Some South Wales Households. London: Heinemann, 1983. Nathanson, Elizabeth. “As Easy As Pie: Cooking Shows, Domestic Efficiency and Postfeminist Temporality.” Television and New Media 10.4 (2009): 311–30. Odell, Amy. “How Pinterest is Killing Feminism.” 2012. 19 Mar. 2013 ‹http://www.buzzfeed.com/amyodell/how-pinterest-is-killing-feminism›. Oliver, Jamie. Jamie's 30-Minute Meals. London: Michael Joseph, 2010. ---. Jamie’s 15-Minute Meals. London: Michael Joseph, 2012. Theophano, Janet. Eat My Words: Reading Women’s Lives Through the Cookbooks They Wrote. New York: Palgrave, 2002. Wessell, Adele, and Wishart, Alison. “Recipes for Reading Culinary Heritage: Flora Pell and Her Cookery Book.” reCollections 1.5 (2010): 1–19. Wessell, Adele, and Brien, Donna. “Australian Cookbooks For Young Readers: from Flora Pell to Junior Masterchef.” The International Journal for the Practice and Theories of Writing for Children and Children’s Literature 3.1 (2011): 76–90.

Introduction The academic area known as food studies—incorporating elements from disciplines including anthropology, folklore, history, sociology, gastronomy, and cultural studies as well as a range of multi-disciplinary approaches—asserts that cooking and eating practices are less a matter of nutrition (maintaining life by absorbing nutrients from food) and more a personal or group expression of various social and/or cultural actions, values or positions. The French philosopher, Michel de Certeau agrees, arguing, moreover, that there is an urgency to name and unpick (what he identifies as) the “minor” practices, the “multifarious and silent reserve of procedures” of everyday life. Such practices are of crucial importance to all of us, as although seemingly ordinary, and even banal, they have the ability to “organise” our lives (48). Within such a context, the following aims to consider the influence and significance of an important (although largely unstudied) professional figure in rural and regional economic life: the country food preparer variously known as the local chef or cook. Such an approach is obviously framed by the concept of “cultural economy”. This term recognises the convergence, and interdependence, of the spheres of the cultural and the economic (see Scott 335, for an influential discussion on how “the cultural geography of space and the economic geography of production are intertwined”). Utilising this concept in relation to chefs and cooks seeks to highlight how the ways these figures organise (to use de Certeau’s term) the social and cultural lives of those in their communities are embedded in economic practices and also how, in turn, their economic contributions are dependent upon social and cultural practices. This initial mapping of the influence and significance of the rural and regional chef in one rural and regional area, therefore, although necessarily different in approach and content, continues the application of such converged conceptualisations of the cultural and economic as Teema Tairu’s discussion of the social, recreational and spiritual importance of food preparation and consumption by the unemployed in Finland, Guy Redden’s exploration of how supermarket products reflect shared values, and a series of analyses of the cultural significance of individual food products, such as Richard White’s study of vegemite. While Australians, both urban and rural, currently enjoy access to an internationally renowned food culture, it is remarkable to consider that it has only been during the years following the Second World War that these sophisticated and now much emulated ways of eating and cooking have developed. It is, indeed, only during the last half century that Australian eating habits have shifted from largely Anglo-Saxon influenced foods and meals that were prepared and eaten in the home, to the consumption of a wider range of more international and sophisticated foods and meals that are, increasingly, prepared by others and eaten outside the consumer’s residence. While a range of commonly cited influences has prompted this relatively recent revolution in culinary practice—including post-war migration, increasing levels of prosperity, widespread international travel, and the forces of globalisation—some of this change owes a debt to a series of influential individual figures. These tastemakers have included food writers and celebrity chefs; with early exponents including Margaret Fulton, Graham Kerr and Charmaine Solomon (see Brien). The findings of this study suggests that many restaurant chefs, and other cooks, have similarly played, and continue to take, a key role in the lives of not only the, necessarily, limited numbers of individuals who dine in a particular eatery or the other chefs and/or cooks trained in that establishment (Ruhlman, Reach), but also the communities in which they work on a much broader scale. Considering Chefs In his groundbreaking study, A History of Cooks and Cooking, Australian food historian Michael Symons proposes that those who prepare food are worthy of serious consideration because “if ‘we are what we eat’, cooks have not just made our meals, but have also made us. They have shaped our social networks, our technologies, arts and religions” (xi). Writing that cooks “deserve to have their stories told often and well,” and that, moreover, there is a “need to invent ways to think about them, and to revise our views about ourselves in their light” (xi), Symons’s is a clarion call to investigate the role and influence of cooks. Charles-Allen Baker-Clark has explicitly begun to address this lacunae in his Profiles from the Kitchen: What Great Cooks Have Taught Us About Ourselves and Our Food (2006), positing not only how these figures have shaped our relationships with food and eating, but also how these relationships impact on identities, culture and a range of social issues including those of social justice, spirituality and environmental sustainability. With the growing public interest in celebrities, it is perhaps not surprising that, while such research on chefs and/or cooks is still in its infancy, most of the existing detailed studies on individuals focus on famed international figures such as Marie-Antoine Carême (Bernier; Kelly), Escoffier (James; Rachleff; Sanger), and Alexis Soyer (Brandon; Morris; Ray). Despite an increasing number of tabloid “tell-all” surveys of contemporary celebrity chefs, which are largely based on mass media sources and which display little concern for historical or biographical accuracy (Bowyer; Hildred and Ewbank; Simpson; Smith), there have been to date only a handful of “serious” researched biographies of contemporary international chefs such as Julia Child, Alice Waters (Reardon; Riley), and Bernard Loiseux (Chelminski)—the last perhaps precipitated by an increased interest in this chef following his suicide after his restaurant lost one of its Michelin stars. Despite a handful of collective biographical studies of Australian chefs from the later-1980s on (Jenkins; O’Donnell and Knox; Brien), there are even fewer sustained biographical studies of Australian chefs or cooks (Clifford-Smith’s 2004 study of “the supermarket chef,” Bernard King, is a notable exception). Throughout such investigations, as well as in other popular food writing in magazines and cookbooks, there is some recognition that influential chefs and cooks have worked, and continue to work, outside such renowned urban culinary centres as Paris, London, New York, and Sydney. The Michelin starred restaurants of rural France, the so-called “gastropubs” of rural Britain and the advent of the “star-chef”-led country bed and breakfast establishment in Australia and New Zealand, together with the proliferation of farmer’s markets and a public desire to consume locally sourced, and ecologically sustainable, produce (Nabhan), has focused fresh attention on what could be called “the rural/regional chef”. However, despite the above, little attention has focused on the Australian non-urban chef/cook outside of the pages of a small number of key food writing magazines such as Australian Gourmet Traveller and Vogue Entertaining + Travel. Setting the Scene with an Australian Country Example: Armidale and Guyra In 2004, the Armidale-Dumaresq Council (of the New England region, New South Wales, Australia) adopted the slogan “Foodies thrive in Armidale” to market its main city for the next three years. With a population of some 20,000, Armidale’s main industry (in economic terms) is actually education and related services, but the latest Tourist Information Centre’s Dining Out in Armidale (c. 2006) brochure lists some 25 restaurants, 9 bistros and brasseries, 19 cafés and 5 fast food outlets featuring Australian, French, Italian, Mediterranean, Chinese, Thai, Indian and “international” cuisines. The local Yellow Pages telephone listings swell the estimation of the total number of food-providing businesses in the city to 60. Alongside the range of cuisines cited above, a large number of these eateries foreground the use of fresh, local foods with such phrases as “local and regional produce,” “fresh locally grown produce,” “the finest New England ingredients” and locally sourced “New England steaks, lamb and fresh seafood” repeatedly utilised in advertising and other promotional material. Some thirty kilometres to the north along the New England highway, the country town of Guyra, proclaimed a town in 1885, is the administrative and retail centre for a shire of some 2,200 people. Situated at 1,325 metres above sea level, the town is one of the highest in Australia with its main industries those of fine wool and lamb, beef cattle, potatoes and tomatoes. Until 1996, Guyra had been home to a large regional abattoir that employed some 400 staff at the height of its productivity, but rationalisation of the meat processing industry closed the facility, together with its associated pet food processor, causing a downturn in employment, local retail business, and real estate values. Since 2004, Guyra’s economy has, however, begun to recover after the town was identified by the Costa Group as the perfect site for glasshouse grown tomatoes. Perfect, due to its rare combination of cool summers (with an average of less than two days per year with temperatures over 30 degrees celsius), high winter light levels and proximity to transport routes. The result: 3.3 million kilograms of truss, vine harvested, hydroponic “Top of the Range” tomatoes currently produced per annum, all year round, in Guyra’s 5-hectare glasshouse: Australia’s largest, opened in December 2005. What residents (of whom I am one) call the “tomato-led recovery” has generated some 60 new local jobs directly related to the business, and significant flow on effects in terms of the demand for local services and retail business. This has led to substantial rates of renovation and building of new residential and retail properties, and a noticeably higher level of trade flowing into the town. Guyra’s main street retail sector is currently burgeoning and stories of its renewal have appeared in the national press. Unlike many similar sized inland towns, there are only a handful of empty shops (and most of these are in the process of being renovated), and new commercial premises have recently been constructed and opened for business. Although a small town, even in Australian country town terms, Guyra now has 10 restaurants, hotel bistros and cafés. A number of these feature local foods, with one pub’s bistro regularly featuring the trout that is farmed just kilometres away. Assessing the Contribution of Local Chefs and Cooks In mid-2007, a pilot survey to begin to explore the contribution of the regional chef in these two close, but quite distinct, rural and regional areas was sent to the chefs/cooks of the 70 food-serving businesses in Armidale and Guyra that I could identify. Taking into account the 6 returns that revealed a business had closed, moved or changed its name, the 42 replies received represented a response rate of 65.5per cent (or two thirds), representatively spread across the two towns. Answers indicated that the businesses comprised 18 restaurants, 13 cafés, 6 bistro/brasseries, 1 roadhouse, 1 takeaway/fast food and 3 bed and breakfast establishments. These businesses employed 394 staff, of whom 102 were chefs and/cooks, or 25.9 per cent of the total number of staff then employed by these establishments. In answer to a series of questions designed to ascertain the roles played by these chefs/cooks in their local communities, as well as more widely, I found a wide range of inputs. These chefs had, for instance, made a considerable contribution to their local economies in the area of fostering local jobs and a work culture: 40 (95 per cent) had worked with/for another local business including but not exclusively food businesses; 30 (71.4 per cent) had provided work experience opportunities for those aspiring to work in the culinary field; and 22 (more than half) had provided at least one apprenticeship position. A large number had brought outside expertise and knowledge with them to these local areas, with 29 (69 per cent) having worked in another food business outside Armidale or Guyra. In terms of community building and sustainability, 10 (or almost a quarter) had assisted or advised the local Council; 20 (or almost half) had worked with local school children in a food-related way; 28 (two thirds) had helped at least one charity or other local fundraising group. An extra 7 (bringing the cumulative total to 83.3 per cent) specifically mentioned that they had worked with/for the local gallery, museum and/or local history group. 23 (more than half) had been involved with and/or contributed to a local festival. The question of whether they had “contributed anything else important, helpful or interesting to the community” elicited the following responses: writing a food or wine column for the local paper (3 respondents), delivering TAFE teacher workshops (2 respondents), holding food demonstrations for Rotary and Lions Clubs and school fetes (5 respondents), informing the public about healthy food (3 respondents), educating the public about environmental issues (2 respondents) and working regularly with Meals on Wheels or a similar organisation (6 respondents, or 14.3 per cent). One respondent added his/her work as a volunteer driver for the local ambulance transport service, the only non-food related response to this question. Interestingly, in line with the activity of well-known celebrity chefs, in addition to the 3 chefs/cooks who had written a food or wine column for the local newspaper, 11 respondents (more than a quarter of the sample) had written or contributed to a cookbook or recipe collection. One of these chefs/cooks, moreover, reported that he/she produced a weblog that was “widely read”, and also contributed to international food-related weblogs and websites. In turn, the responses indicated that the (local) communities—including their governing bodies—also offer some support of these chefs and cooks. Many respondents reported they had been featured in, or interviewed and/or photographed for, a range of media. This media comprised the following: the local newspapers (22 respondents, 52.4 per cent), local radio stations (19 respondents, 45.2 per cent), regional television stations (11 respondents, 26.2 per cent) and local websites (8 respondents, 19 per cent). A number had also attracted other media exposure. This was in the local, regional area, especially through local Council publications (31 respondents, 75 per cent), as well as state-wide (2 respondents, 4.8 per cent) and nationally (6 respondents, 14.3 per cent). Two of these local chefs/cooks (or 4.8 per cent) had attracted international media coverage of their activities. It is clear from the above that, in the small area surveyed, rural and regional chefs/cooks make a considerable contribution to their local communities, with all the chefs/cooks who replied making some, and a number a major, contribution to those communities, well beyond the requirements of their paid positions in the field of food preparation and service. The responses tendered indicate that these chefs and cooks contributed regularly to local public events, institutions and charities (with a high rate of contribution to local festivals, school programs and local charitable activities), and were also making an input into public education programs, local cultural institutions, political and social debates of local importance, as well as the profitability of other local businesses. They were also actively supporting not only the future of the food industry as a whole, but also the viability of their local communities, by providing work experience opportunities and taking on local apprentices for training and mentorship. Much more than merely food providers, as a group, these chefs and cooks were, it appears, also operating as food historians, public intellectuals, teachers, activists and environmentalists. They were, moreover, operating as content producers for local media while, at the same time, acting as media producers and publishers. Conclusion The terms “chef” and “cook” can be diversely defined. All definitions, however, commonly involve a sense of professionalism in food preparation reflecting some specialist knowledge and skill in the culinary arts, as well as various levels of creativity, experience and responsibility. In terms of the specific duties that chefs and professional cooks undertake every day, almost all publications on the subject deal specifically with workplace related activities such as food and other supply ordering, staff management, menu planning and food preparation and serving. This is constant across culinary textbooks (see, for instance, Culinary Institute of America 2002) and more discursive narratives about the professional chef such as the bestselling autobiographical musings of Anthony Bourdain, and Michael Ruhlman’s journalistic/biographical investigations of US chefs (Soul; Reach). An alternative preliminary examination, and categorisation, of the roles these professionals play outside their kitchens reveals, however, a much wider range of community based activities and inputs than such texts suggest. It is without doubt that the chefs and cooks who responded to the survey discussed above have made, and are making, a considerable contribution to their local New England communities. It is also without doubt that these contributions are of considerable value, and valued by, those country communities. Further research will have to consider to what extent these contributions, and the significance and influence of these chefs and cooks in those communities are mirrored, or not, by other country (as well as urban) chefs and cooks, and their communities. Acknowledgements An earlier version of this paper was presented at the Engaging Histories: Australian Historical Association Regional Conference, at the University of New England, September 2007. I would like to thank the session’s participants for their insightful comments on that presentation. A sincere thank you, too, to the reviewers of this article, whose suggestions assisted my thinking on this piece. Research to complete this article was carried out whilst a Visiting Fellow with the Research School of Humanities, the Australian National University. References Armidale Tourist Information Centre. Dining Out in Armidale [brochure]. Armidale: Armidale-Dumaresq Council, c. 2006. Baker-Clark, C. A. 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Introduction It has frequently been noted that ICTs and social networking applications have blurred the once-clear boundary between work, leisure and entertainment, just as they have collapsed the distinction between public and private space. While each individual has a sense of what “home” means, both in terms of personal experience and more conceptually, the following three examples of online interaction (based on participants’ interest, or involvement, in activities traditionally associated with the home: pet care, craft and cooking) suggest that the utilisation of online communication technologies can lead to refined and extended definitions of what “home” is. These examples show how online communication can assist in meeting the basic human needs for love, companionship, shelter and food – needs traditionally supplied by the home environment. They also provide individuals with a considerably expanded range of opportunities for personal expression and emotional connection, as well as creative and commercial production, than that provided by the purely physical (and, no doubt, sometimes isolated and isolating) domestic environment. In this way, these case studies demonstrate the interplay and melding of physical and virtual “home” as domestic practices leach from the most private spaces of the physical home into the public space of the Internet (for discussion, see Gorman-Murray, Moss, and Rose). At the same time, online interaction can assert an influence on activity within the physical space of the home, through the sharing of advice about, and modeling of, domestic practices and processes. A Dog’s (Virtual) Life The first case study primarily explores the role of online communities in the formation and expression of affective values and personal identity – as traditionally happens in the domestic environment. Garber described the 1990s as “the decade of the dog” (20), citing a spate of “new anthropomorphic” (22) dog books, Internet “dog chat” sites, remakes of popular classics such as Lassie Come Home, dog friendly urban amenities, and the meteoric rise of services for pampered pets (28-9). Loving pets has become a lifestyle and culture, witnessed and commodified in Pet Superstores as well as in dog collectables and antiques boutiques, and in publications like The Bark (“the New Yorker of Dog Magazines”) and Clean Run, the international agility magazine, Website, online book store and information gateway for agility products and services. Available online resources for dog lovers have similarly increased rapidly during the decade since Garber’s book was published, with the virtual world now catering for serious hobby trainers, exhibitors and professionals as well as the home-based pet lover. At a recent survey, Yahoo Groups – a personal communication portal that facilitates social networking, in this case enabling users to set up electronic mailing lists and Internet forums – boasted just over 9,600 groups servicing dog fanciers and enthusiasts. The list Dogtalk is now an announcement only mailing list, but was a vigorous discussion forum until mid-2006. Members of Dogtalk were Australian-based “clicker-trainers”, serious hobbyist dog trainers, many of whom operated micro-businesses providing dog training or other pet-related services. They shared an online community, but could also engage in “flesh-meets” at seminars, conferences and competitive dog sport meets. An author of this paper (Rutherford) joined this group two years ago because of her interest in clicker training. Clicker training is based on an application of animal learning theory, particularly psychologist E. F. Skinner’s operant conditioning, so called because of the trademark use of a distinctive “click” sound to mark a desired behaviour that is then rewarded. Clicker trainers tend to dismiss anthropomorphic pack theory that positions the human animal as fundamentally opposed to non-human animals and, thus, foster a partnership (rather than a dominator) mode of social and learning relationships. Partnership and nurturance are common themes within the clicker community (as well as in more traditional “home” locations); as is recognising and valuing the specific otherness of other species. Typically, members regard their pets as affective equals or near-equals to the human animals that are recognised members of their kinship networks. A significant function of the episodic biographical narratives and responses posted to this list was thus to affirm and legitimate this intra-specific kinship as part of normative social relationship – a perspective that is not usually validated in the general population. One of the more interesting nexus that evolved within Dogtalk links the narrativisation of the pet in the domestic sphere with the pictorial genre of the family album. Emergent technologies, such as digital cameras together with Web-based image manipulation software and hosting (as provided by portals like Photobucket and Flickr ) democratise high quality image creation and facilitate the sharing of these images. Increasingly, the Dogtalk list linked to images uploaded to free online galleries, discussed digital image composition and aesthetics, and shared technical information about cameras and online image distribution. Much of this cultural production and circulation was concerned with digitally inscribing particular relationships with individual animals into cultural memory: a form of family group biography (for a discussion of the family photograph as a display of extended domestic space, see Rose). The other major non-training thread of the community involves the sharing and witnessing of the trauma suffered due to the illness and loss of pets. While mourning for human family members is supported in the off-line world – with social infrastructure, such as compassionate leave and/or bereavement counselling, part of professional entitlements – public mourning for pets is not similarly supported. Yet, both cultural studies (in its emphasis on cultural memory) and trauma theory have highlighted the importance of social witnessing, whereby traumatic memories must be narratively integrated into memory and legitimised by the presence of a witness in order to loosen their debilitating hold (Felman and Laub 57). Postings on the progress of a beloved animal’s illness or other misfortune and death were thus witnessed and affirmed by other Dogtalk list members – the sick or deceased pet becoming, in the process, a feature of community memory, not simply an individual loss. In terms of such biographical narratives, memory and history are not identical: “Any memories capable of being formed, retained or articulated by an individual are always a function of socially constituted forms, narratives and relations … Memory is always subject to active social manipulation and revision” (Halbwachs qtd. in Crewe 75). In this way, emergent technologies and social software provide sites, akin to that of physical homes, for family members to process individual memories into cultural memory. Dogzonline, the Australian Gateway site for purebred dog enthusiasts, has a forum entitled “Rainbow Bridge” devoted to textual and pictorial memorialisation of deceased pet dogs. Dogster hosts the For the Love of Dogs Weblog, in which images and tributes can be posted, and also provides links to other dog oriented Weblogs and Websites. An interesting combination of both therapeutic narrative and the commodification of affect is found in Lightning Strike Pet Loss Support which, while a memorial and support site, also provides links to the emerging profession of pet bereavement counselling and to suppliers of monuments and tributary urns for home or other use. loobylu and Narratives of Everyday Life The second case study focuses on online interactions between craft enthusiasts who are committed to the production of distinctive objects to decorate and provide comfort in the home, often using traditional methods. In the case of some popular craft Weblogs, online conversations about craft are interspersed with, or become secondary to, the narration of details of family life, the exploration of important life events or the recording of personal histories. As in the previous examples, the offering of advice and encouragement, and expressions of empathy and support, often characterise these interactions. The loobylu Weblog was launched in 2001 by illustrator and domestic crafts enthusiast Claire Robertson. Robertson is a toy maker and illustrator based in Melbourne, Australia, whose clients have included prominent publishing houses, magazines and the New York Public Library (Robertson “Recent Client List” online). She has achieved a measure of public recognition: her loobylu Weblog has won awards and been favourably commented upon in the Australian press (see Robertson “Press for loobylu” online). In 2005, an article in The Age placed Robertson in the context of a contemporary “craft revolution”, reporting her view that this “revolution” is in “reaction to mass consumerism” (Atkinson online). The hand-made craft objects featured in Robertson’s Weblogs certainly do suggest engagement with labour-intensive pursuits and the construction of unique objects that reject processes of mass production and consumption. In this context, loobylu is a vehicle for the display and promotion of Robertson’s work as an illustrator and as a craft practitioner. While skills-based, it also, however, promotes a family-centred lifestyle; it advocates the construction by hand of objects designed to enhance the appearance of the family home and the comfort of its inhabitants. Its specific subject matter extends to related aspects of home and family as, in addition to instructions, ideas and patterns for craft, the Weblog features information on commercially available products for home and family, recipes, child rearing advice and links to 27 other craft and other sites (including Nigella Lawson’s, discussed below). The primary member of its target community is clearly the traditional homemaker – the mother – as well as those who may aspire to this role. Robertson does not have the “celebrity” status of Lawson and Jamie Oliver (discussed below), nor has she achieved their market saturation. Indeed, Robertson’s online presence suggests a modest level of engagement that is placed firmly behind other commitments: in February 2007, she announced an indefinite suspension of her blog postings so that she could spend more time with her family (Robertson loobylu 17 February 2007). Yet, like Lawson and Oliver, Robertson has exploited forms of domestic competence traditionally associated with women and the home, and the non-traditional medium of the Internet has been central to her endeavours. The content of the loobylu blog is, unsurprisingly, embedded in, or an accessory to, a unifying running commentary on Robertson’s domestic life as a parent. Miles, who has described Weblogs as “distributed documentaries of the everyday” (66) sums this up neatly: “the weblogs’ governing discursive quality is the manner in which it is embodied within the life world of its author” (67). Landmark family events are narrated on loobylu and some attract deluges of responses: the 19 June 2006 posting announcing the birth of Robertson’s daughter Lily, for example, drew 478 responses; five days later, one describing the difficult circumstances of her birth drew 232 comments. All of these comments are pithy, with many being simple empathetic expressions or brief autobiographically based commentaries on these events. Robertson’s news of her temporary retirement from her blog elicited 176 comments that both supported her decision and also expressed a sense of loss. Frequent exclamation marks attest visually to the emotional intensity of the responses. By narrating aspects of major life events to which the target audience can relate, the postings represent a form of affective mass production and consumption: they are triggers for a collective outpouring of largely homogeneous emotional reaction (joy, in the case of Lily’s birth). As collections of texts, they can be read as auto/biographic records, arranged thematically, that operate at both the individual and the community levels. Readers of the family narratives and the affirming responses to them engage in a form of mass affirmation and consumerism of domestic experience that is easy, immediate, attractive and free of charge. These personal discourses blend fluidly with those of a commercial nature. Some three weeks after loobylu announced the birth of her daughter, Robertson shared on her Weblog news of her mastitis, Lily’s first smile and the family’s favourite television programs at the time, information that many of us would consider to be quite private details of family life. Three days later, she posted a photograph of a sleeping baby with a caption that skilfully (and negatively) links it to her daughter: “Firstly – I should mention that this is not a photo of Lily”. The accompanying text points out that it is a photo of a baby with the “Zaky Infant Sleeping Pillow” and provides a link to the online pregnancystore.com, from which it can be purchased. A quotation from the manufacturer describing the merits of the pillow follows. Robertson then makes a light-hearted comment on her experiences of baby-induced sleep-deprivation, and the possible consequences of possessing the pillow. Comments from readers also similarly alternate between the personal (sharing of experiences) to the commercial (comments on the product itself). One offshoot of loobylu suggests that the original community grew to an extent that it could support specialised groups within its boundaries. A Month of Softies began in November 2004, describing itself as “a group craft project which takes place every month” and an activity that “might give you a sense of community and kinship with other similar minded crafty types across the Internet and around the world” (Robertson A Month of Softies online). Robertson gave each month a particular theme, and readers were invited to upload a photograph of a craft object they had made that fitted the theme, with a caption. These were then included in the site’s gallery, in the order in which they were received. Added to the majority of captions was also a link to the site (often a business) of the creator of the object; another linking of the personal and the commercial in the home-based “cottage industry” sense. From July 2005, A Month of Softies operated through a Flickr site. Participants continued to submit photos of their craft objects (with captions), but also had access to a group photograph pool and public discussion board. This extension simulates (albeit in an entirely visual way) the often home-based physical meetings of craft enthusiasts that in contemporary Australia take the form of knitting, quilting, weaving or other groups. Chatting with, and about, Celebrity Chefs The previous studies have shown how the Internet has broken down many barriers between what could be understood as the separate spheres of emotional (that is, home-based private) and commercial (public) life. The online environment similarly enables the formation and development of fan communities by facilitating communication between those fans and, sometimes, between fans and the objects of their admiration. The term “fan” is used here in the broadest sense, referring to “a person with enduring involvement with some subject or object, often a celebrity, a sport, TV show, etc.” (Thorne and Bruner 52) rather than focusing on the more obsessive and, indeed, more “fanatical” aspects of such involvement, behaviour which is, increasingly understood as a subculture of more variously constituted fandoms (Jenson 9-29). Our specific interest in fandom in relation to this discussion is how, while marketers and consumer behaviourists study online fan communities for clues on how to more successfully market consumer goods and services to these groups (see, for example, Kozinets, “I Want to Believe” 470-5; “Utopian Enterprise” 67-88; Algesheimer et al. 19-34), fans regularly subvert the efforts of those urging consumer consumption to utilise even the most profit-driven Websites for non-commercial home-based and personal activities. While it is obvious that celebrities use the media to promote themselves, a number of contemporary celebrity chefs employ the media to construct and market widely recognisable personas based on their own, often domestically based, life stories. As examples, Jamie Oliver and Nigella Lawson’s printed books and mass periodical articles, television series and other performances across a range of media continuously draw on, elaborate upon, and ultimately construct their own lives as the major theme of these works. In this, these – as many other – celebrity chefs draw upon this revelation of their private lives to lend authenticity to their cooking, to the point where their work (whether cookbook, television show, advertisement or live chat room session with their fans) could be described as “memoir-illustrated-with-recipes” (Brien and Williamson). This generic tendency influences these celebrities’ communities, to the point where a number of Websites devoted to marketing celebrity chefs as product brands also enable their fans to share their own life stories with large readerships. Oliver and Lawson’s official Websites confirm the privileging of autobiographical and biographical information, but vary in tone and approach. Each is, for instance, deliberately gendered (see Hollows’ articles for a rich exploration of gender, Oliver and Lawson). Oliver’s hip, boyish, friendly, almost frantic site includes the what are purported-to-be self-revelatory “Diary” and “About me” sections, a selection of captioned photographs of the chef, his family, friends, co-workers and sponsors, and his Weblog as well as footage streamed “live from Jamie’s phone”. This self-revelation – which includes significant details about Oliver’s childhood and his domestic life with his “lovely girls, Jools [wife Juliette Norton], Poppy and Daisy” – completely blurs the line between private life and the “Jamie Oliver” brand. While such revelation has been normalised in contemporary culture, this practice stands in great contrast to that of renowned chefs and food writers such as Elizabeth David, Julia Child, James Beard and Margaret Fulton, whose work across various media has largely concentrated on food, cooking and writing about cooking. The difference here is because Oliver’s (supposedly private) life is the brand, used to sell “Jamie Oliver restaurant owner and chef”, “Jamie Oliver cookbook author and TV star”, “Jamie Oliver advertising spokesperson for Sainsbury’s supermarket” (from which he earns an estimated £1.2 million annually) (Meller online) and “Jamie Oliver social activist” (made MBE in 2003 after his first Fifteen restaurant initiative, Oliver was named “Most inspiring political figure” in the 2006 Channel 4 Political Awards for his intervention into the provision of nutritious British school lunches) (see biographies by Hildred and Ewbank, and Smith). Lawson’s site has a more refined, feminine appearance and layout and is more mature in presentation and tone, featuring updates on her (private and public) “News” and forthcoming public appearances, a glamorous selection of photographs of herself from the past 20 years, and a series of print and audio interviews. Although Lawson’s children have featured in some of her television programs and her personal misfortunes are well known and regularly commented upon by both herself and journalists (her mother, sister and husband died of cancer) discussions of these tragedies, and other widely known aspects of her private life such as her second marriage to advertising mogul Charles Saatchi, is not as overt as on Oliver’s site, and the user must delve to find it. The use of Lawson’s personal memoir, as sales tool, is thus both present and controlled. This is in keeping with Lawson’s professional experience prior to becoming the “domestic goddess” (Lawson 2000) as an Oxford graduated journalist on the Spectator and deputy literary editor of the Sunday Times. Both Lawson’s and Oliver’s Websites offer readers various ways to interact with them “personally”. Visitors to Oliver’s site can ask him questions and can access a frequently asked question area, while Lawson holds (once monthly, now irregularly) a question and answer forum. In contrast to this information about, and access to, Oliver and Lawson’s lives, neither of their Websites includes many recipes or other food and cooking focussed information – although there is detailed information profiling their significant number of bestselling cookbooks (Oliver has published 8 cookbooks since 1998, Lawson 5 since 1999), DVDs and videos of their television series and one-off programs, and their name branded product lines of domestic kitchenware (Oliver and Lawson) and foodstuffs (Oliver). Instruction on how to purchase these items is also featured. Both these sites, like Robertson’s, provide various online discussion fora, allowing members to comment upon these chefs’ lives and work, and also to connect with each other through posted texts and images. Oliver’s discussion forum section notes “this is the place for you all to chat to each other, exchange recipe ideas and maybe even help each other out with any problems you might have in the kitchen area”. Lawson’s front page listing states: “You will also find a moderated discussion forum, called Your Page, where our registered members can swap ideas and interact with each other”. The community participants around these celebrity chefs can be, as is the case with loobylu, divided into two groups. The first is “foodie (in Robertson’s case, craft) fans” who appear to largely engage with these Websites to gain, and to share, food, cooking and craft-related information. Such fans on Oliver and Lawson’s discussion lists most frequently discuss these chefs’ television programs and books and the recipes presented therein. They test recipes at home and discuss the results achieved, any problems encountered and possible changes. They also post queries and share information about other recipes, ingredients, utensils, techniques, menus and a wide range of food and cookery-related matters. The second group consists of “celebrity fans” who are attracted to the chefs (as to Robertson as craft maker) as personalities. These fans seek and share biographical information about Oliver and Lawson, their activities and their families. These two areas of fan interest (food/cooking/craft and the personal) are not necessarily or always separated, and individuals can be active members of both types of fandoms. Less foodie-orientated users, however (like users of Dogtalk and loobylu), also frequently post their own auto/biographical narratives to these lists. These narratives, albeit often fragmented, may begin with recipes and cooking queries or issues, but veer off into personal stories that possess only minimal or no relationship to culinary matters. These members also return to the boards to discuss their own revealed life stories with others who have commented on these narratives. Although research into this aspect is in its early stages, it appears that the amount of public personal revelation either encouraged, or allowed, is in direct proportion to the “open” friendliness of these sites. More thus are located in Oliver’s and less in Lawson’s, and – as a kind of “control” in this case study, but not otherwise discussed – none in that of Australian chef Neil Perry, whose coolly sophisticated Website perfectly complements Perry’s professional persona as the epitome of the refined, sophisticated and, importantly in this case, unapproachable, high-end restaurant chef. Moreover, non-cuisine related postings are made despite clear directions to the contrary – Lawson’s site stating: “We ask that postings are restricted to topics relating to food, cooking, the kitchen and, of course, Nigella!” and Oliver making the plea, noted above, for participants to keep their discussions “in the kitchen area”. Of course, all such contemporary celebrity chefs are supported by teams of media specialists who selectively construct the lives that these celebrities share with the public and the postings about others’ lives that are allowed to remain on their discussion lists. The intersection of the findings reported above with the earlier case studies suggests, however, that even these most commercially-oriented sites can provide a fruitful data regarding their function as home-like spaces where domestic practices and processes can be refined, and emotional relationships formed and fostered. In Summary As convergence results in what Turow and Kavanaugh call “the wired homestead”, our case studies show that physically home-based domestic interests and practices – what could be called “home truths” – are also contributing to a refiguration of the private/public interplay of domestic activities through online dialogue. In the case of Dogtalk, domestic space is reconstituted through virtual spaces to include new definitions of family and memory. In the case of loobylu, the virtual interaction facilitates a development of craft-based domestic practices within the physical space of the home, thus transforming domestic routines. Jamie Oliver’s and Nigella Lawson’s sites facilitate development of both skills and gendered identities by means of a bi-directional nexus between domestic practices, sites of home labour/identity production and public media spaces. As participants modify and redefine these online communities to best suit their own needs and desires, even if this is contrary to the stated purposes for which the community was instituted, online communities can be seen to be domesticated, but, equally, these modifications demonstrate that the activities and relationships that have traditionally defined the home are not limited to the physical space of the house. While virtual communities are “passage points for collections of common beliefs and practices that united people who were physically separated” (Stone qtd in Jones 19), these interactions can lead to shared beliefs, for example, through advice about pet-keeping, craft and cooking, that can significantly modify practices and routines in the physical home. Acknowledgments An earlier version of this paper was presented at the Association of Internet Researchers’ International Conference, Brisbane, 27-30 September 2006. 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The Wired Homestead: An MIT Press Sourcebook on the Internet and the Family. Cambridge, MA: MIT Press, 2003. Citation reference for this article MLA Style Brien, Donna Lee, Leonie Rutherford, and Rosemary Williamson. "Hearth and Hotmail: The Domestic Sphere as Commodity and Community in Cyberspace." M/C Journal 10.4 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0708/10-brien.php>. APA Style Brien, D., L. Rutherford, and R. Williamson. (Aug. 2007) "Hearth and Hotmail: The Domestic Sphere as Commodity and Community in Cyberspace," M/C Journal, 10(4). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0708/10-brien.php>.