Relevant bibliographies by topics / Word of mouth

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Word of mouth'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Word of mouth"

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Chong Lim, Boon, and Cindy M.Y. Chung. "Word-of-mouth." Asia Pacific Journal of Marketing and Logistics 26, no. 1 (2014): 39–53. http://dx.doi.org/10.1108/apjml-02-2013-0027.

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Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues. Design/methodology/approach – Two experiments were conducted. The study participants were undergraduate students from a major university in Singapore. The main statistical analysis was done using a two-way analysis of covariance. Findings – The results of Experiments 1 and 2 support the predictio
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Creelman, James. "Word of mouth." Managing Service Quality: An International Journal 2, no. 5 (1992): 299–301. http://dx.doi.org/10.1108/09604529210029551.

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Muhammad Yeasin, SK. "An Investigation on the Characteristics and Efficacy of Word-of-Mouth Communication within the Context of the Bangladeshi Restaurant Industry." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 09 (2023): 1–11. http://dx.doi.org/10.55041/ijsrem25882.

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Due to the proliferation of restaurants nationwide, the influence of both traditional word-of-mouth and electronic word-of-mouth has become increasingly important in shaping customers' decisions when it comes to choosing a restaurant. Therefore, this research offers valuable insights into the role of word-of-mouth communication within the restaurant industry in Bangladesh. The primary objective of this study was to examine the connection between traditional word-of-mouth and electronic word-of-mouth, along with four critical restaurant factors: service quality, food quality, physical ambiance,
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Meuter, Matthew L., Deborah Brown McCabe, and James M. Curran. "Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?" Services Marketing Quarterly 34, no. 3 (2013): 240–56. http://dx.doi.org/10.1080/15332969.2013.798201.

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Kawakami, Tomoko, Kazuhiro Kishiya, and Mark E. Parry. "Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use." Journal of Product Innovation Management 30, no. 1 (2012): 17–30. http://dx.doi.org/10.1111/j.1540-5885.2012.00983.x.

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Keller, Ed, and Brad Fay. "Word-of-Mouth Advocacy." Journal of Advertising Research 52, no. 4 (2012): 459–64. http://dx.doi.org/10.2501/jar-52-4-459-464.

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Weiber, Rolf, and Tobias Wolf. "Word-of-Mouth Marketing." WiSt - Wirtschaftswissenschaftliches Studium 42, no. 4 (2013): 210–12. http://dx.doi.org/10.15358/0340-1650_2013_4_210.

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Groeger, Lars, and Francis Buttle. "Word-of-mouth marketing." European Journal of Marketing 48, no. 7/8 (2014): 1186–208. http://dx.doi.org/10.1108/ejm-02-2012-0086.

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Purpose – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach – An exploratory field study is conducted on a real-life WOMM campaign. Data are collected from two generations of campaign participants using a custom-built Facebook app and subjected to social network analysis (SNA). We compare our theoretically informed measure of campaign reach with industry standard practice. Findings – Standard metrics for WOMM campaigns assume campaign reach equates to the number of campaign-rela
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Simpson, Penny M., and Judy A. Siguaw. "Destination Word of Mouth." Journal of Travel Research 47, no. 2 (2008): 167–82. http://dx.doi.org/10.1177/0047287508321198.

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Ring, Amata, Aaron Tkaczynski, and Sara Dolnicar. "Word-of-Mouth Segments." Journal of Travel Research 55, no. 4 (2014): 481–92. http://dx.doi.org/10.1177/0047287514563165.

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Dissertations / Theses on the topic "Word of mouth"

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Jönsson, Joakim. ""Word of mouth" : Hur påverkas hotellgäster av "word of mouth"." Thesis, Örebro University, Department of Restaurant & Culinary Arts, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-4878.

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<p>Detta arbete kommer att ta upp området muntlig marknadsföring, eller som det kallas internationellt ”word of mouth”, som en metod för att beskriva kunders medverkan till att marknadsföra ett tjänsteföretag, som t.ex. hotell. Begreppet marknadsföring innebär en rad aktiviteter som ett företag utför, för att locka kunder. En del av dessa aktiviteter kan vara annonsering, eller broschyrer, som hotellet delar ut.</p><p>Syftet med undersökningen är att se hur ett hotells gäster har fått kunskap om hotellet och hur ”word of mouth” (WOM) har påverkat dem i sitt val.</p><p>Den metod och det materia
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Hughes, Rolf. "Word of Mouth and and imaginary flanerie : on reading Word of Mouth." Thesis, University of East Anglia, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.386096.

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Asp, Susanna, and Elin Johansson. "Blod, svett, tårar… och Word of Mouth? : Att arbeta aktivt med Word of Mouth." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20721.

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Det blir allt svårare för företag att särskilja sig på marknaden. Traditionell marknadsföring är inte längre lika effektiv som förr, och idag finns flera olika strategier för att sticka ut i bruset. Kring varumärken och produkter skapas ofta ett rykte, som ibland antingen kan vara positivt eller negativt. Ibland har detta rykte uppkommit utan påverkan ifrån företaget, men det finns även strategier för att skapa och påverka sitt eget rykte. Ett positivt rykte kan leda till ökad försäljning och vinst. Syftet med denna studie är att undersöka hur företag kan arbeta aktivt med denna typ av ryktess
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Danda, Gabriel. "Word of mouth habits : the effect of past behaviour on positive electronic word of mouth." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/64837.

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The ubiquity of the internet and online social platforms has led to social media addiction where people spend significant amounts of time spend creating and consuming content online. Therefore there was need to investigate whether these habitual behaviours of online content creation relate to communications about products and services such as word of mouth. The purpose of this study was to examine whether past word of mouth behaviour can predict future behaviour and whether it can become habitual. An online survey was administered to online users for them to report on how frequently the
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Bussière, Dave. "Understanding the language of word-of-mouth : a hermeneutic study of Internet-based word-of-mouth." Thesis, University of the West of England, Bristol, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.438794.

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Word-of-mouth is a frequently mentioned construct in marketing research. Prior research has included numerous product categories, international settings and both consumer and business environments. Unfortunately, this understanding of word-of-mouth is largely based on positivistic, quantitative research. Previous research has generally used retrospective surveys ("Think of time when you asked for advice.... "). While this positivistic research adds to the general understanding of the transactional mechanics of word-of-mouth, it ignores information that can provide valuable insight. This is fur
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Abujatum, Dueñas Paula, Cruz Macarena Fernández, Sánchez María José Lillo, and Dechent María Paz Navarrete. "Word of mouth en las redes sociales." Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/108077.

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Seminario para Optar al Título de Ingeniero Comercial, Mención Administración<br>En el presente trabajo se analizan los diferentes factores que influyen al momento de confiar en aquellos comentarios que se realizan a través de las Redes Sociales; entre estos factores se encuentran: el Prestigio de la Plataforma, la Consistencia entre Comentarios y la Consistencia entre Comentarios y Compras Anteriores, así como también los Líderes de Opinión y la Frecuencia de visitas a la Plataforma. Para obtener conclusiones certeras se realizó un análisis cuantitativo a través de encuestas realizadas a dis
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Chen, Zhu. "Social considerations in online word of mouth." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/52270.

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Word of mouth (WOM) – or information shared among consumers themselves – has long been regarded as one of the most influential information sources for consumers (Brown and Reingen 1987). Unlike offline word of mouth, which typically occurs among people who know each other, online word of mouth typically occurs among strangers who do not know, and are unlikely to ever know, one other. While it is reasonable to assume that social concerns, such as maintaining relationships, are likely to influence people’s offline word of mouth behavior among familiar others, it is unclear whether social c
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Englund, Niclas, and Oskar Hilario. "Kraften hos Word-of-Mouth : En studie om SATS användning av Word-of-Mouth marknadsföring. Kan det stärka ett varumärke?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24507.

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The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger.<br>Med denna studie har vi till syfte att undersöka hur ett företag skapar, främjar och använder Word-of-Mouth i sin marknadsföring och om detta kan bidra till att stärka ett varumärke. Undersökningen kommer även att ha till syfte att besvara hur denna typ av marknadsföring uppfattas ur både ett företags- och medlemsperspektiv.
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Wester, Emma. "Negativ word of mouth : olika WOM-källors inflytande på köpbeslutet." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-11129.

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Word-of-mouth har länge varit ett intressant och viktigt fenomen inom marknadsföringen. Med introduktionen av Internet och den växande populariteten av sociala medier, så har word-of-mouth förändrats och är nu tillgänglig för många fler konsumenter online och världen över. Word-of-mouth som sker över Internet har fått namnet elektronisk word-of-mouth (förkortat eWOM). Denna studie har undersökt skillnader i inflytandet av olika word-of-mouth-källor, specifikt traditionell muntlig WOM och eWOM. Detta för att se om det finns några skillnader i hur konsumenter söker och tar del av WOM-information
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Bhana, Lauren. "Factors influencing effective electronic word-of-mouth marketing." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14631.

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Marketing serves to satisfy customer needs and wants while building strong customer relationships in an effort to gain value from customers in return. On understanding that customer satisfaction is needed for a business to survive and grow, the important role marketing plays within a business is emphasised as it contributes to overall business performance. Building relationships also emphasises the importance of communication within marketing. Traditional person-to-person word-of-mouth communication has always played a role in marketing a product or service. The evolution of technology over re
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Books on the topic "Word of mouth"

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Finch, Geoffrey. Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5.

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1953-, Carr Ruth, and Word of Mouth Poetry Collective., eds. Word of mouth. Blackstaff Press, 1996.

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1946-, Rosen Michael, ed. Word of mouth. Oxford University Press, 2002.

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Company, Channel Four Television, ed. By word of mouth. Channel 4, 1989.

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Lanyon, Andrew. By word of mouth. A. Lanyon, 1994.

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Virginia, Havard, ed. By word of mouth. Lufkin High School, 1991.

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Noble, Diane. By word of mouth. Guideposts, 2012.

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Cakim, Idil Miriam, ed. Implementing Word of Mouth Marketing. John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119203407.

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Cakim, Idil M. Implementing Word of Mouth Marketing. John Wiley & Sons, Ltd., 2009.

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Reichelt, Jonas. Informationssuche und Online Word-of-Mouth. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01373-8.

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Book chapters on the topic "Word of mouth"

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Maley, Catherine. "Word of Mouth." In Grow Your Eye Care Practice. CRC Press, 2024. http://dx.doi.org/10.1201/9781003524410-9.

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McCarthy, Michael. "Word of mouth." In English Grammar. Routledge, 2021. http://dx.doi.org/10.4324/9780367633677-6.

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Finch, Geoffrey. "Virtual Words." In Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5_3.

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Finch, Geoffrey. "The Talking Animal." In Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5_1.

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Finch, Geoffrey. "Getting the Better of Words." In Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5_2.

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Finch, Geoffrey. "We Are What We Speak." In Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5_4.

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Finch, Geoffrey. "The Finite Instrument." In Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5_5.

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Finch, Geoffrey. "The Parent of Language." In Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5_6.

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Finch, Geoffrey. "Conclusion." In Word of Mouth. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5_7.

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Torres, Edwin N., and Tingting Zhang. "Electronic word of mouth." In Customer Service Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9780429263965-7.

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Conference papers on the topic "Word of mouth"

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Zhu, Xuan. "Influence of Emotion Intensity of Negative Word-of-Mouth on Credibility." In 2025 International Conference on Intelligent Systems and Computational Networks (ICISCN). IEEE, 2025. https://doi.org/10.1109/iciscn64258.2025.10934260.

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Krishnamurthy, Vikram, and Cristian R. Rojas. "Slow Convergence of Interacting Kalman Filters in Word-of-Mouth Social Learning." In 2024 60th Annual Allerton Conference on Communication, Control, and Computing (Allerton). IEEE, 2024. http://dx.doi.org/10.1109/allerton63246.2024.10735278.

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Wang, Xiaorong, Lifang Peng, and Xin (Robert) Luo. "Electronic word-of-mouth." In the 18th Annual International Conference. ACM Press, 2016. http://dx.doi.org/10.1145/2971603.2971640.

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Cebrian, Manuel, and Enrique Frias-Martinez. "Word-of-mouth algorithms." In the ICMI-MLMI '09 Workshop. ACM Press, 2009. http://dx.doi.org/10.1145/1641389.1641391.

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Will, Matthias O., Tam Huynh, Veit Vogel, and Martin Stub. "Word of mouth mobile marketing for real world recommendations." In 2010 14th International Conference on Intelligence in Next Generation Networks (ICIN): "Weaving Applications Into the Network Fabric". IEEE, 2010. http://dx.doi.org/10.1109/icin.2010.5640925.

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Swierczynska-Kaczor, Urszula. "Spreading Word-of-Mouth about the brand within virtual world." In 2009 International Multiconference on Computer Science and Information Technology (IMCSIT). IEEE, 2009. http://dx.doi.org/10.1109/imcsit.2009.5352704.

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Qian, Xiao-Dong, Min Zhao, and Rui-Dian Zhang. "Research on Online Word-of-Mouth Spread Mechanism based on the Node Properties and Word-of-Mouth Type." In 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/icmesd-18.2018.137.

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Jansen, Bernard J., Mimi Zhang, Kate Sobel, and Abdur Chowdury. "Micro-blogging as online word of mouth branding." In the 27th international conference extended abstracts. ACM Press, 2009. http://dx.doi.org/10.1145/1520340.1520584.

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Samadara, Pieter D., Septia S. Dioh, and David S. Latupeirissa. "Tourist Satisfaction, Gratitude and Word of Mouth Intention:." In International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210424.082.

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Wu, Tong, and Xuecheng Yang. "Electronic word of mouth in online social networks." In 2010 Second International Conference on Communication Systems, Networks and Applications (ICCSNA). IEEE, 2010. http://dx.doi.org/10.1109/iccsna.2010.5588871.

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Reports on the topic "Word of mouth"

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Lee, Seung-Hee, Jane E. Workman, and Kyangho Jung. Brand Charisma: Word-Of-Mouth and Gender. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-49.

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Chevalier, Judith, and Dina Mayzlin. The Effect of Word of Mouth on Sales: Online Book Reviews. National Bureau of Economic Research, 2003. http://dx.doi.org/10.3386/w10148.

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Song, Sanga, and Hyunjoo Im. Consumers' Negative Electronic Word of Mouth: Non-complainers, Bad-mouthers, Dissatisfied complainers, and Satisfied complainers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-390.

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Hong, Harrison, Jeffrey Kubik, and Jeremy Stein. The Neighbor's Portfolio: Word-of-Mouth Effects in the Holdings and Trade of Money Managers. National Bureau of Economic Research, 2003. http://dx.doi.org/10.3386/w9711.

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Sneed, Christoper, Theresa Hyunjin Kwon, and Ann Fairhurst. Do They Matter? The Impact of Atmospherics on Farmers' Market Consumers' Purchase Intention and Word-of-Mouth. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-389.

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Kim, Jiyoung, and Sejin Ha. The Effect of Retailer Perceived Isomorphism and Performative Action on Legitimacy, Word-Of-Mouth and Purchase Intention. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-505.

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Ha, Young, and Hyunjoo Im. What Motivates a Consumer to Generate Word of Mouth through Social Networking Sites?: Hedonic vs. Utilitarian Shopping Experience. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1498.

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Seifert, Christin, and Wi-Suk Kwon. Let Me Tell You a Story!: Effects of Electronic Word-of-Mouth on Brand Value Co-Creation and Brand Trust in Social Media. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-195.

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Khalil, James, Yahye Abdi, Andrew Glazzard, Abdullahi Ahmed Nor, and Martine Zeuthen. Reaching behind Frontlines: Promoting Exit from al-Shabaab through Communications Campaigns. RESOLVE Network, 2023. http://dx.doi.org/10.37805/lpbi2023.2.

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This research was conducted in the context of a Somali state offensive in the Federal Member States of Hirshabelle and Galmudug that generated more territorial gains from al-Shabaab than any other military campaign since the mid-2010s. Such conditions provide fertile ground for disengagement from the insurgents, with many ex-members enrolled into the National Program for the Treatment and Handling of Disengaged Combatants. A core element of this program is its communications pillar, which seeks to promote disengagement through a variety of channels, including radio, television, social media, p
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Colpas, Jennifer, and Luis Castellanos. Mapping Rural Communities in Conflict Areas, Colombia. Institute of Development Studies, 2024. https://doi.org/10.19088/slh.2024.005.

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This case study documents an intervention by Tierra Grata to identify, map and improve access to safe sanitation in remote undocumented rural communities, where armed groups formed through internal conflict have been present for over 50 years. Through leveraging a mix of community networks, word-of-mouth, social networks such as Facebook and WhatsApp, and working with stakeholders already active in target areas, Tierra Grata began to identify previously unmapped, unknown communities. The case study also documents efforts to build trust with these communities who had been victims of armed confl
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