Books on the topic 'Word-of-mouth advertising'
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Cakim, Idil M. Implementing Word of Mouth Marketing. John Wiley & Sons, Ltd., 2009.
Find full textHarris, Godfrey. Don't take our word for it!: Everything you need to know about making word of mouth advertising work for you. Americas Group, 1998.
Find full textHarris, Godfrey. Don't take our word for it: Everything you need to know about making word of mouth advertising work for you. Management Books 2000, 2000.
Find full textCakim, Idil Miriam. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Wiley, 2010.
Find full textRosen, Emanuel. The anatomy of buzz revisited: Real-life lessons in word-of-mouth marketing. 2nd ed. Currency Doubleday, 2008.
Find full textMisner, Ivan R. The world's best-known marketing secret: Building your business with word-of-mouth marketing. Bard & Stephen, 1994.
Find full textCakim, Idil M. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Wiley, 2010.
Find full text1962-, Harris Gregrey J., ed. Talk is cheap: Promoting your business through word of mouth advertising. Americas Group, 1991.
Find full textGregrey, Harris, ed. Talk is cheap: Promoting your business through word of mouth advertising. Kogan Page, 1992.
Find full textOthman, Akmal Aini. An investigation of word of mouth influences on attitude and intention: The case of cola drinks. University College Dublin, 1995.
Find full textPhillips, Robbin. The passion conversation: Understanding, sparking, and sustaining word of mouth marketing. Wiley, 2013.
Find full textHarris, Godfrey. Word of mouth advertising in the real world: How to stimulate customer comments in the 21st century. Americas Group, 2011.
Find full textHeskett, James L. The ownership quotient: Putting the service profit chain to work for unbeatable competitive advantage. Harvard Business Press, 2008.
Find full textJustin, Kirby, and Marsden Paul, eds. Connected marketing: The viral, buzz and word of mouth revolution. Butterworth-Heinemann, 2006.
Find full textCafferky, Michael E. Let your customers do the talking: 301+ word-of-mouth marketing tactics guaranteed to boost profits. Upstart Pub., 1996.
Find full textFreed, Larry. Innovating analytics: Word of mouth index--how the next generation of net promoter can increase sales and drive business results. Wiley, 2014.
Find full textBowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Marketing Science Institute, 2001.
Find full textBowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Marketing Science Institute, 2001.
Find full textBowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Marketing Science Institute, 2001.
Find full text1962-, Harris Gregrey J., ed. How to generate word of mouth advertising: 101 easy and inexpensive ways to promote your business. Americas Group, 1995.
Find full textMisner, Ivan R. 7 second marketing: How to use memory hooks to make you instantly stand out in a crowd. Bard Books, 1996.
Find full textBrad, Fay, ed. The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Free Press, 2012.
Find full textScott, David Meerman. World wide rave: Creating triggers that get millions of people to spread your ideas and share your stories. John Wiley & Sons, 2009.
Find full textArnold, Sanow, ed. Nobody to somebody in 63 days or less: The ultimate how-to guide to business networking & word of mouth advertising. Applied Business Communications, 1997.
Find full textXiaoxi, Lin, and Zhao Jinhui, eds. She hui hua mei ti shi dai de kou bei ying xiao: Pingguo iphone, Yamaxun Kindle zai hu lian wang shi dai feng mi quan qiu de ying xiao mi mi = Evangelist Marketing : What Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't). Qi ye guan li chu ban she, 2013.
Find full textRaphel, Murray. Up the loyalty ladder: How to make yourcustomer your best promoter. O'Brien Press, 1995.
Find full textSumardy. Killed by the power of word of mouth marketing: Rest in peace advertising, 1729-2010 : a mind and soul deceiver lie teller and exaggeration expert. Gramedia Pustaka Utama, 2011.
Find full textRosen, Emanuel. Anatomy Of Buzz: Creating Word-of-mouth Marketing. Diane Pub Co, 2004.
Find full textLimited, Emerald Group Publishing. New Perspectives in Marketing by Word-Of-Mouth. Emerald Publishing Limited, 2015.
Find full textSilverman, George. Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM, 2011.
Find full textLimited, Emerald Group Publishing. New Perspectives in Marketing by Word-Of-Mouth. Emerald Publishing Limited, 2015.
Find full textRosen, Emanuel. The Anatomy of Buzz: How to Create Word of Mouth Marketing. Currency, 2002.
Find full textElectronic Word of Mouth As a Promotional Technique. Taylor & Francis Group, 2020.
Find full textElectronic Word of Mouth As a Promotional Technique. Taylor & Francis Group, 2018.
Find full textHarris, Godfrey. The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why. Americas Group, 2004.
Find full textThe Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. Amacom Books, 2001.
Find full textThe Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM/American Management Association, 2001.
Find full textSernovitz, Andy. Word of Mouth Marketing: How Smart Companies Get People Talking. Kaplan Business, 2006.
Find full textHarris, Godfrey. Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet. Americas Group, 2000.
Find full textHarris, Godfrey. Let Your Fingers Do the Talking. Management Books 2000 Ltd, 2000.
Find full textThe Anatomy of Buzz Revisited: Real-life Lessons in Word-of-mouth Marketing. Bantam Dell Pub Group, 2009.
Find full textKaufmann, Hans Ruediger, and Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.
Find full textKaufmann, Hans-Ruediger, and Sandra Maria Correia. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.
Find full textKaufmann, Hans-Ruediger, and Sandra Maria Correia. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.
Find full textKaufmann, Hans Ruediger, and Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.
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