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Books on the topic 'Word of mouth marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Cakim, Idil Miriam, ed. Implementing Word of Mouth Marketing. John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119203407.

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2

Cakim, Idil M. Implementing Word of Mouth Marketing. John Wiley & Sons, Ltd., 2009.

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3

Misner, Ivan R. The world's best-known marketing secret: Building your business with word-of-mouth marketing. Bard & Stephen, 1994.

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4

Oetting, Martin. Ripple Effect: How Empowered Involvement Drives Word of Mouth. Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009.

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5

Justin, Kirby, and Marsden Paul, eds. Connected marketing: The viral, buzz and word of mouth revolution. Butterworth-Heinemann, 2006.

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6

Barber, Peggy. Building a buzz: Libraries and word-of-mouth marketing. American Library Association, 2010.

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7

Ismagilova, Elvira, Yogesh K. Dwivedi, Emma Slade, and Michael D. Williams. Electronic Word of Mouth (eWOM) in the Marketing Context. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-52459-7.

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8

K, Wallace Linda, ed. Building a buzz: Libraries and word-of-mouth marketing. American Library Association, 2010.

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9

John, Butman, ed. Grapevine: The new art of word-of-mouth marketing. Portfolio, 2005.

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10

Phillips, Robbin. The passion conversation: Understanding, sparking, and sustaining word of mouth marketing. Wiley, 2013.

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11

Cakim, Idil Miriam. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Wiley, 2010.

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12

Harris, Godfrey. Word of mouth advertising in the real world: How to stimulate customer comments in the 21st century. Americas Group, 2011.

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13

Rosen, Emanuel. The anatomy of buzz revisited: Real-life lessons in word-of-mouth marketing. 2nd ed. Currency Doubleday, 2008.

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14

Brad, Fay, ed. The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Free Press, 2012.

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15

Cakim, Idil M. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Wiley, 2010.

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16

Kim, Sheehan, ed. Building buzz to beat the big boys: Word-of-mouth marketing for small businesses. Praeger Publishers, 2008.

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17

Sweeney, Jill. Word-of-Mouth Marketing. Edited by Erina L. MacGeorge and Lyn M. Van Swol. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190630188.013.18.

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Abstract:

Word of mouth (WOM) reflects informal communication between private individuals that evaluates goods and services (Anderson, 1998). It provides a highly credible means of persuasion because the communicator is not seen as having a vested interest in selling the recommended product or service. In this chapter, WOM is conceptualized as a type of advice between private parties (typically consumers), focused on goods or services, and not necessarily purposeful or directive. WOM is a very powerful tool, especially given the relatively new focus in marketing on customer engagement and the customer’s

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18

Wilson, Jerry R. Word-of-Mouth Marketing. John Wiley & Sons Inc, 1994.

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19

Word-Of-Mouth Marketing. John Wiley & Sons, 1994.

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20

Word-of-mouth marketing. J. Wiley, 1991.

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21

Cakim, Idil M. Implementing Word of Mouth Marketing. Wiley & Sons, Incorporated, John, 2009.

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22

Buzzoodle Buzz Marketing. BookSurge Publishing, 2006.

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23

Wright, Ted. B2B Word of Mouth Marketing: The Workbook. Independently Published, 2019.

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24

Rosen, Emanuel. Anatomy Of Buzz: Creating Word-of-mouth Marketing. Diane Pub Co, 2004.

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25

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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26

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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27

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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28

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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29

Word of Mouth and Social Media. Taylor & Francis Group, 2014.

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30

Misner, Ivan R. The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing. 2nd ed. Bard Press, 1999.

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31

Limited, Emerald Group Publishing. New Perspectives in Marketing by Word-Of-Mouth. Emerald Publishing Limited, 2015.

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32

Anatomy of Buzz: Creating Word-Of-Mouth Marketing. HarperCollins Publishers Limited, 2000.

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33

Anatomy of Buzz: Creating Word-of-Mouth Marketing. Zondervan, 2001.

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34

Naz, Fatima. Word of Mouth and Its Impact on Marketing. GRIN Verlag GmbH, 2014.

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35

Limited, Emerald Group Publishing. New Perspectives in Marketing by Word-Of-Mouth. Emerald Publishing Limited, 2015.

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36

Anatomy of Buzz: Creating Word-of-Mouth Marketing. Zondervan, 2001.

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37

Balter, David, and John Butman. Grapevine: The New Art of Word-of-Mouth Marketing. Portfolio Hardcover, 2005.

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38

Lee, Linda W. Electronic Word of Mouth for Service Businesses. Business Expert Press, 2015.

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39

Marsden, Paul, and Justin Kirby. Connected Marketing. Taylor & Francis Group, 2007.

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40

Electronic Word of Mouth As a Promotional Technique. Taylor & Francis Group, 2020.

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41

Electronic Word of Mouth As a Promotional Technique. Taylor & Francis Group, 2018.

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42

Kelly, Lois. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. AMACOM/American Management Association, 2007.

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43

Kelly, Lois. Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. AMACOM, 2013.

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44

KELLY, Lois. Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing. AMACOM, 2007.

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45

#Share: How to Mobilize Social Word of Mouth. Business Expert Press, 2017.

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46

#Share: How to Mobilize Social Word of Mouth. Business Expert Press, 2017.

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47

Silverman, George. Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM, 2011.

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48

Secrets of word-of-mouth marketing: How to trigger exponential sales through runaway word of mouth. 2nd ed. American Management Association, 2011.

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49

Electronic Word of Mouth (eWOM) in the Marketing Context. Springer Nature, 2017.

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50

Buzz: Real Life Lessons in Word-of-Mouth Marketing. ProfileEPZ, 2009.

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