Relevant bibliographies by topics / Word-of-Mouth Promotion

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Word-of-Mouth Promotion'

Author: Grafiati
Published: 5 June 2025
Last updated: 1 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Word-of-Mouth Promotion.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Word-of-Mouth Promotion"

1

Hong, Bi-Dan, and Yong-Mi Jin. "The Effect of Hair Shop Promotion on Purchasing Behavior and Oral Intention." Journal of the Korean Society of Cosmetology 29, no. 1 (2023): 60–66. http://dx.doi.org/10.52660/jksc.2023.29.1.60.

Full text
Abstract:
Beauty art industry is a big market, Driven by Cut-Throat Competition and changing consumer preferences and social phenomenon, and suffer from a more rational and obvious new operating strategies are needed. Therefore, this study aims to present basic data necessary to find ways to more actively carry out promotion purchase behavior and word of mouth activities in hair shops due to social changes by verifying the effect of hair shop promotion on purchase behavior and word of mouth. As a result, women in their 20s had the highest educational background, unmarried, and vocational students, with
APA, Harvard, Vancouver, ISO, and other styles
2

Yulistyan, Andrio Hafidz, and Triyono Arief Wahyudi. "The effect of promotional mix on repurchase intention of lubricant customer trough attitude." Jurnal Manajemen Strategi dan Aplikasi Bisnis 7, no. 2 (2024): 291–300. http://dx.doi.org/10.36407/jmsab.v7i2.1317.

Full text
Abstract:
Customer loyalty is essential in any industry, especially the oil industry. Customer loyalty is influenced by their attitude towards the product or service, which the promotional mix can influence. The promotional mix includes sales promotion, word of mouth, social media, and electronic word of mouth. This research aims to determine how the promotional mix dimensions affect customers' repurchase intention by influencing their attitude. The research sample consisted of 210 respondents who were customers who used oil in the Jabodetabek area—the results of the research hypothesis test support all
APA, Harvard, Vancouver, ISO, and other styles
3

Aditya, Rizal Bayu, Eko Handayanto, and Ardik Praharjo. "The Influence of Electronic Word of Mouth and Social Media Promotion on Consumers' Purchase Intention." Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) 4, no. 01 (2024): 24–32. http://dx.doi.org/10.22219/jamanika.v4i01.32534.

Full text
Abstract:
This study aims to know the effect of electronic word of mouth and social media promotion on consumer purchase intention. The sampling technique used was purposive sampling with a total sample of 108 Momo Accessories consumers. The analytical tool used in this study is multiple regression analysis. The results of this study conclude that electronic word of mouth and social media promotion have a significant effect on consumer purchase intention. Apart from that, electronic word of mouth and social media promotions simultaneously and significantly influence consumer purchase intention.
APA, Harvard, Vancouver, ISO, and other styles
4

Saifulloh, Muhammad, and Sugeng Raharjo. "Pengaruh Promosi Media Sosial,Word Of Mouth Dan Kualitas Layanan Terhadap Minat Beli Konsumen (Studi Kasus Pada Toko Raja Hp Tenggarong." Jurnal Ekonomi & Manajemen Indonesia 21, no. 1 (2021): 84–101. http://dx.doi.org/10.53640/jemi.v21i1.899.

Full text
Abstract:

 Abstract:
 The purpose of this study was to determine the effect of promotion through social media, word of mouth and service quality on buying interest at Raja HP ​​Tenggarong simultaneously and partially. The number of respondents is 100 respondents. The results of this study indicate that simultaneously all independent variables (Promotion through social media, Word of Mouth and Service Quality) in this study have a significant effect on the dependent variable (Purchase Interest) with a significance value of 0.000 <0.05 and F count > F table ( 50,528 > 2.70). Partially,
APA, Harvard, Vancouver, ISO, and other styles
5

Pangastuti, Titania Putri, Ari Pradhanawati, Ari Pradhanawati, and Ari Pradhanawati. "PENGARUH PROMOSI DAN ELECTRONIC WORD OF MOUTH PADA MARKETPLACE BUKALAPAK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Marketplace Bukalapak)." Jurnal Ilmu Administrasi Bisnis 10, no. 3 (2022): 1275–84. http://dx.doi.org/10.14710/jiab.2021.32113.

Full text
Abstract:
Abstract: The consumptive lifestyle of today's society encourages many marketplaces to emerge. Bukalapak continues to improve service quality, but the intense competition makes Bukalapak's ranking and visits decrease every year, this indicates a decline in purchasing decisions at Bukalapak. The company's goal in improving service is to provide satisfaction and a good impression on consumers to make purchases, which are shown in several aspects such as promotion and electronic word of mouth. This study aims to determine: (1) the positive effect of promotion on the purchasing decisions at Bukala
APA, Harvard, Vancouver, ISO, and other styles
6

Zharifah Putri Masturah Hasibuan, Endang Sulistya Rini, and Beby Karina Fawzeea Sembiring. "ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 5 (2023): 1711–23. http://dx.doi.org/10.54443/ijebas.v3i5.1189.

Full text
Abstract:
The most common facial skin problems experienced by Indonesian women are dull skin conditions and the appearance of wrinkles and fine lines which are signs of premature aging. This problem can be overcome by using anti-aging skin care. One of the local anti-aging skin care brands in Indonesia is Crystallure, which is produced by PT Paragon Technology and Innovation. It is important for companies to implement traditional and digital marketing strategies simultaneously in order to increase brand awareness. The marketing communications used by Crystallure to promote its brand are social media mar
APA, Harvard, Vancouver, ISO, and other styles
7

Mahardhika, Mustafidah, and Dyan Arintowati. "Keputusan Pembelian Ditinjau dari Promosi Menggunakan Media Sosial dan Word of Mouth Marketing." JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 6, no. 2 (2021): 138–48. http://dx.doi.org/10.29407/nusamba.v6i2.16395.

Full text
Abstract:
The purpose of this research is to determine the effect of promotion using social media and word of mouth marketing on purchasing decisions for beauty clinic services. This research is belonging to quantitative research with data collection techniques using interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis.
 The results showed that at this time, promotions using social media and word of mouth marketing influence purchasing decisions still, either partially or simultaneously. From these results, social media is still effectively used
APA, Harvard, Vancouver, ISO, and other styles
8

Wursan, Wursan, Lucky Radi Rinandiyana, and Tine Badriatin. "Social media promotion effect on product purchase decisions through word of mouth marketing." Linguistics and Culture Review 5, S1 (2021): 821–31. http://dx.doi.org/10.21744/lingcure.v5ns1.1466.

Full text
Abstract:
This study aims to describe: (1). Promotion uses social media to influence purchasing decisions (2). Promotion with social media so that it can influence the word of mouth market (3) Promotion of word of mouth market in influencing product purchases (4) Promotion using social media word of mouth market in influencing product purchases. The method uses Quantitave, data collection techniques with questionnaires, samples with purposive sampling with a total of 150. Conclusions: (1) Social media promotion has an effect on product purchases with t-count = 8,664 value 0.000 < 0.05, coefficient va
APA, Harvard, Vancouver, ISO, and other styles
9

Reza Setya Pratama, Agung Kresnamurti Rivai P, and Andi Muhammad Sadat. "Pengaruh E-Promotion, E-Service Quality terhadap Repurchase Intention melalui E-Word of Mouth: Studi pada Aplikasi Coffee Shop di DKI Jakarta." Jurnal Bisnis, Manajemen, dan Keuangan 4, no. 1 (2023): 61–74. http://dx.doi.org/10.21009/jbmk.0401.05.

Full text
Abstract:
ABSTRACT
 This study aims to determine the effect of e-promotion on repurchase intention, the effect of e-service quality on repurchase intention, e-word of mouth on repurchase intention, e-promotion on e-word of mouth, e-service quality on e-word of mouth. mouth, e-promotion of repurchase intention through e-word of mouth, e-service quality of repurchase intention through e-word of mouth, to Kopi Kenangan consumers in DKI Jakarta. The data collection method used is a survey method using a questionnaire instrument. The research sample collected was 255 respondents who are Kopi Kenangan co
APA, Harvard, Vancouver, ISO, and other styles
10

Ratnasari, Anne, Yusuf Hamdan, and Aan Julia. "Word Of Mouth Communication as Online Business Promotion." MIMBAR : Jurnal Sosial dan Pembangunan 35, no. 1 (2019): 211–20. http://dx.doi.org/10.29313/mimbar.v35i1.4410.

Full text
Abstract:
Word of mouth communication can be used to promote products or services. This article is the result of research on “word of mouth” conducted by the Online Business School (SBO) to promote online business. The purpose of this study is to analyze the types and elements of word of mouth communication. This research uses case studies method. Data collection techniques are conducted in the form of observation, interviews, and literature. The research results find the organic and amplified word of mouth used by SBO. Alumni introduced SBO workshops to various parties and SBO actively uploads workshop
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Word-of-Mouth Promotion"

1

Goers, Jean Louise. "Perceptions of Word-of-Mouth Referral Programs on Recruiting Clients." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5866.

Full text
Abstract:
Abstract Word-of-mouth (WOM) personal referrals are more efficient and influential than other forms of advertising; however, there is a lack of information regarding the value of referral programs. The purpose of this qualitative case study was to explore the perceptions of business owners, staff, and customers of alternative health care organizations in a Midwestern U.S. state about efficient referral strategies, measuring the effect of those strategies, and motivations of consumers to make referrals. Maslow's hierarchy of needs theory of motivation and customer decision-making theories provi
APA, Harvard, Vancouver, ISO, and other styles
2

Chung, Cindy Mann Yien. "How positively do they talk?, an investigation on how self-promotion motive induces consumers to give positive word-of-mouth." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/NQ61071.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Chen, Chia-Hung. "Word-of-mouth information gathering : an exploratory study of Asian international students searching for Australian higher education services." Queensland University of Technology, 2006. http://eprints.qut.edu.au/16275/.

Full text
Abstract:
Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium that many consider beyond marketers' control and yet is a reliable, creditable, trustworthy information-gathering tool, especially in credence-based services (CBS). To date, the various types of WOMC messages have not yet been adequately studied in the context of CBS. Using the individual face-toface convergence interview (CI) technique as the primary data collection method of exploratory research, this study attempts to fill this gap by describing the types, the characteristics, and the signifi
APA, Harvard, Vancouver, ISO, and other styles
4

Chen, Chia-Hung. "Word-of-mouth information gathering : an exploratory study of Asian international students searching for Australian higher education services." Thesis, Queensland University of Technology, 2006. https://eprints.qut.edu.au/16275/1/Chia-Hung_Chen_Thesis.pdf.

Full text
Abstract:
Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium that many consider beyond marketers' control and yet is a reliable, creditable, trustworthy information-gathering tool, especially in credence-based services (CBS). To date, the various types of WOMC messages have not yet been adequately studied in the context of CBS. Using the individual face-toface convergence interview (CI) technique as the primary data collection method of exploratory research, this study attempts to fill this gap by describing the types, the characteristics, and the signifi
APA, Harvard, Vancouver, ISO, and other styles
5

PELAT, Camille, and Madeleine CABOT. "Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?" Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31668.

Full text
Abstract:
Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. The study is conducted from an external point of view. Design/methodology/approach: This study is exploratory and descriptive and uses a qualitative method, with non-randomly method where the sample i
APA, Harvard, Vancouver, ISO, and other styles
6

Falck, Alexander, and Sebastian Ivarsson. "Att Marknadsföra Döden : En jämförande studie mellan tjänstemarknadsteori kontra begravningsbyråers arbetssätt." Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6615.

Full text
Abstract:
<p><strong>Författare:   Alexander Falck, </strong><em>Ekonomprogrammet inriktning marknadsföring</em><strong> </strong></p><p><strong>Sebastian Ivarsson, </strong><em>Enterprise</em><em> and Business Development<strong></strong></em></p><p><strong>Handledare:                      Kåre Skållerud</strong></p><p><strong>Examinator:                      Frederic Bill</strong></p><p><strong>Titel:</strong> Att marknadsföra döden: en jämförande studie mellan tjänstemarknadsteori kontra begravningsbyråers arbetssätt.</p><p><strong>Bakgrund och problemdiskussion: </strong>Produkter och tjänster markn
APA, Harvard, Vancouver, ISO, and other styles
7

Starzynski, Tomas, and Alex Ristic. "Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik." Thesis, Södertörn University College, School of Business Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-479.

Full text
Abstract:
<p>Denna kandidatuppsats är skriven i syfte att analysera hur väl företaget ONOFF i Södertälje informerar sina kunder om deras konsumentköprättigheter och hur missnöje vid okunskap kan förebyggas. Uppsatsens problemformulering är därmed hur väl informerar företag sina kunder och hur de kan klara av diskussionen med kunder om deras rättigheter enligt konsumentköplagen.</p><p>Genom enkätundersökning mättes kundernas kunskaper om konsumentköplagen samtidigt som ONOFFs chef intervjuades för att få information om hur ONOFF informerar sina kunder om deras rättigheter. Dessutom undersöktes informatio
APA, Harvard, Vancouver, ISO, and other styles
8

Villanova, Daniel Joseph Bodin. "Intuitive Numerical Information Processes in Consumer Judgment." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/94318.

Full text
Abstract:
Numerical information is ubiquitous in modern life. The prevalence of numerical information in the marketplace necessitates understanding how consumers handle and interpret that information, for both theoretical and practical reasons. Past research has largely focused on consumers’ encoding of numbers, calculative limitations, and usage of heuristics. This dissertation will contribute to this burgeoning literature in several ways. First, I identify a general tendency in how consumers calculate ratios based on an intuitive model of division. Specifically, consumers tend to divide larger numbers
APA, Harvard, Vancouver, ISO, and other styles
9

Daugherty, Matthew Lane. "Small Business Marketing Strategies for Physical Therapy Practice Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6196.

Full text
Abstract:
The United States economy depends on small businesses, which represent 99% of all businesses in the United States, yet approximately 50% of small businesses cease operations in the first 5 years. The purpose of this multiple case study was to explore the marketing strategies used by owners of small businesses to develop and maintain their organization through the initial 5 years of business operation. The population included 5 physical therapy business owners in northeastern Florida who had sustained their business for a minimum of 5 years. The conceptual framework for this study was the brand
APA, Harvard, Vancouver, ISO, and other styles
10

Käck, Camilla. "Pop-up-bibliotek : På gränsen mellan uppsökande verksamhet och PR." Thesis, Uppsala universitet, Institutionen för ABM, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-308426.

Full text
Abstract:
This master’s thesis in Library and Information Science examines the phenomenon ”pop up library” and how public libraries are working with projects within this area. The method to collecting data is qualitative interviews with represents from five libraries in Sweden. The theoretical framework mainly consists of theories from mar- keting management especially adapted for non-profit organizations and libraries. The main results of the study shows that the purpose of why the libraries are using this method is to attract new users, make the library more available, marketing the library, work with
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Word-of-Mouth Promotion"

1

Xiaoxi, Lin, and Zhao Jinhui, eds. She hui hua mei ti shi dai de kou bei ying xiao: Pingguo iphone, Yamaxun Kindle zai hu lian wang shi dai feng mi quan qiu de ying xiao mi mi = Evangelist Marketing : What Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't). Qi ye guan li chu ban she, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Balter, Dave. Grapevine. Penguin Group USA, Inc., 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

1962-, Harris Gregrey J., ed. Talk is cheap: Promoting your business through word of mouth advertising. Americas Group, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gregrey, Harris, ed. Talk is cheap: Promoting your business through word of mouth advertising. Kogan Page, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Silverman, George. Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. Amacom Books, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM/American Management Association, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Balter, David, and John Butman. Grapevine: The New Art of Word-of-Mouth Marketing. Portfolio Hardcover, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Musil, Dr Liz. Online Word of Mouth - 107 Blog Promotion Ideas: For Creative Influencers to Grow Their Audience. CreateSpace Independent Publishing Platform, 2016.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

101 Ways to Promote Your Business (101 Ways Series). Kogan Page, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Word-of-Mouth Promotion"

1

Samarakoon, Prasad N., and Nandana Mihindukulasooriya. "Electronic Word-of-Mouth (eWOM) for Destination Promotion by Tourists." In Current Trends in Web Engineering. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-03056-8_24.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ramadani, Putri Adwi, and Resti Hardini. "The Influence of Online Trust, Sales Promotion and Electronic Word of Mouth on Repurchase Intention." In Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023). Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-394-8_21.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Sun, Xiaojie, and Zuxiong Tan. "Maximizing Profit in Word-of-Mouth Promotion with Incremental Chance Model in a Social Network." In Proceedings of the Sixth International Forum on Decision Sciences. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-8229-1_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Fiţ, Cristina Ramona. "How Do Romanian Universities Promote Their Educational Offer and What Mechanisms Are Used to Attract International Students?" In European Higher Education Area: Challenges for a New Decade. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56316-5_3.

Full text
Abstract:
Abstract Overarching strategies at the European level underline the importance of mobility, thus promoting the higher education offer should be among the key topics that dominate the internationalization agenda in Romania, in the context of a highly competitive market worldwide. The paper highlights the disconnect between the internationalization strategies of Romanian universities and concrete measures undertaken to promote their educational offer. The paper includes a short analysis of how HEIs promote their study offer internationally, using three Romanian universities as case studies. Star
APA, Harvard, Vancouver, ISO, and other styles
5

Athanasopoulou, Pinelopi, Apostolos N. Giovanis, and Krinanthi Gdonteli. "Health Tourism in Greece: The Fertility Center in Crete." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_16.

Full text
Abstract:
AbstractAccording to global health tourism data there were over 23 million health tourists in 2019 and medical tourism is growing rapidly. Greece is one of the most preferred destinations for medical tourism and particularly for fertility treatment. However, research on medical tourism is limited. The purpose of this study is to investigate the inbound tourism for fertility treatment in Greece. A survey was administered to a sample of 60 women that came for fertility treatment in a fertility Centre in Crete. Results show that most patients come from Russia, Italy and the Netherlands and select
APA, Harvard, Vancouver, ISO, and other styles
6

Hassan, Azizul. "Electronic Word-of-Mouth." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch004.

Full text
Abstract:
From technology focused conceptual perspectives, the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theory of technology acceptance postulates four identified constructs as: performance expectancy, effort expectancy, social influence and facilitating conditions (Venkatesh, Morris, Davis, &amp; Davis, 2003). This study concentrates on digital storytelling as a form of eWOM for tourism promotion within the UTAUT capacities in selected ‘developing' tourism market perspectives. Results outline that in almost every aspects and contexts, appropriate technology application is support
APA, Harvard, Vancouver, ISO, and other styles
7

Mathur, Disha, and Dipin Mathur. "Word of Mouth on Social Media." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9449-1.ch003.

Full text
Abstract:
In the present era of technology enabled markets, social media marketing is gaining increasing importance through the process of gaining website traffic or attention with the use of social media websites. To most of the entrepreneurs, social media marketing is the “next big thing”. It is a powerful tool that must be taken advantage of. In a very short span of time, social media marketing has become one of the most loved media for the youths today. Social Media Marketing (SMM) is the hottest new marketing concept and every business owner wants to know the way in which social media can generate
APA, Harvard, Vancouver, ISO, and other styles
8

Liang, Tan Chee, Chua Kok Seng, and Kaung Pye Soe. "Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects." In Cyber Behavior. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5942-1.ch050.

Full text
Abstract:
Over the last few years, social networking has established itself to be a significant trend on the Internet. Together with the existence of social networking, Web 2.0 tools have gained much popularity. Internet users around the world are catching the social networking and Web 2.0 bug. According to a study in the UK, 20 percent of online users were regularly logging onto social networking websites like Facebook, MySpace, Orkut, and Friendster. With the growth in the popularity of social networking and Web 2.0 tools, it is only a matter of time before people and businesses become receptive to th
APA, Harvard, Vancouver, ISO, and other styles
9

Liang, Tan Chee, Chua Kok Seng, and Kaung Pye Soe. "Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects." In Understanding the Interactive Digital Media Marketplace. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-147-4.ch018.

Full text
Abstract:
Over the last few years, social networking has established itself to be a significant trend on the Internet. Together with the existence of social networking, Web 2.0 tools have gained much popularity. Internet users around the world are catching the social networking and Web 2.0 bug. According to a study in the UK, 20 percent of online users were regularly logging onto social networking websites like Facebook, MySpace, Orkut, and Friendster. With the growth in the popularity of social networking and Web 2.0 tools, it is only a matter of time before people and businesses become receptive to th
APA, Harvard, Vancouver, ISO, and other styles
10

Kasemsap, Kijpokin. "The Importance of Customer Satisfaction and Customer Loyalty in the Service Sector." In Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2084-9.ch004.

Full text
Abstract:
This chapter presents the overview of customer satisfaction; customer satisfaction and service quality; customer satisfaction and Online Travel Agency (OTA) websites in the tourism industry; customer satisfaction and switching behavior in the mobile service company; the overview of customer loyalty; the advanced issues of customer loyalty program; and the relationships among customer loyalty, customer satisfaction, brand management, and social media. Creating loyalty among customers can help service company significantly increase the purchases of existing products, charge premium prices for th
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Word-of-Mouth Promotion"

1

Gunavathi, R., S. Vijayalakshmi, M. Savithri, and S. B. Thamarai Selvi. "Word-of-Mouth Promotion: How to Attract Consistent Consumers as a Promoter for the B2C Model." In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). IEEE, 2024. http://dx.doi.org/10.1109/tqcebt59414.2024.10545090.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Jie Gu, An'an Hu, Yunjie Xu, and Lihua Huang. "The effect of word-of-mouth in flash-sale promotion: From mechanism design perspective." In 2015 International Conference on Logistics, Informatics and Service Sciences (LISS). IEEE, 2015. http://dx.doi.org/10.1109/liss.2015.7369605.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Adam, Ramadhoni, and Muji Gunarto. "The Influence of Promotion in Social Media and Word of Mouth on the Decision on Selection of Study Programs at Private Universities." In 11th Annual International Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/an11.20211007.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Marković, Ivana, Biljana Rabasović, and Marina Janković Perić. "Influence of the Social Media on Choosing the Destination." In 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2022. http://dx.doi.org/10.46541/978-86-7233-406-7_222.

Full text
Abstract:
Social media is playing an increasingly important role in many aspects of tourism. While planning a trip, tourists look for information on social media, consider the comments of users who have already visited the destination, and share their experiences about the destination during and after the holiday. Therefore, social media has been proven as an excellent channel for promotion and communication with tourists, as well as an effective complaint management system. This topic has been the subject of many studies that explored the role of social media in promoting, building the image and brand
APA, Harvard, Vancouver, ISO, and other styles
5

Oktafani, Farah, Nadya Novandriani K.M., Marheni Eka Saputri, and Trisha Gilang Saraswati. "Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer." In Japan International Business and Management Research Conference. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/jibm.v1i1.222.

Full text
Abstract:
There Warunk UpNormal uses a variety of promotional strategies, including through social media. Warung UpNormal target market is the millennial segment, which is the largest segment in Indonesia's current demographic structure. Therefore, through social media, Warunk UpNormal establishes intense marketing communication with its target market. The purpose of this paper is to examine the effects of social media marketing and electronic word of mouth on a purchase decision process in Warunk UpNormal. A quantitative research methodology was used for the purpose of this research, and the data were
APA, Harvard, Vancouver, ISO, and other styles
6

Satriyono, Gandung, and Pamadya Vitasmoro. "The Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention." In Annual Conference on Social Sciences and Humanities. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0007415300670070.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Ruhamak, Muhammad Dian, Pamadya Vitasmoro, and Afif Nur Rahmadi. "The Influence of Testimonial, Social Media-based Promotions and Electronic Word of Mouth toward Purchase Intention." In Annual Conference on Social Sciences and Humanities. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0007415600780081.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Waloni, Siti Sara, Ayu Reza Salsabilla, and Lia Warlina. "Impact of electronic word of mouth (e-WOM) on social media in promoting cove at Batavia, Pantai Indah Kapuk." In PROCEEDINGS OF THE 37TH INTERNATIONAL CONFERENCE OF THE POLYMER PROCESSING SOCIETY (PPS-37). AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0175641.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Marić, Dražen, Sanja Džever, and Dunja Kostić. "DOES THE COMPLEXITY OF A TRAVEL WEBSITE AFFECT CONSUMERS' WILLINGNESS TO WRITE A RECOMMENDATION?" In TOURISM AND GREEN INVESTMENTS. University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, 2024. http://dx.doi.org/10.52370/tisc24145dm.

Full text
Abstract:
Paid promotions have become less significant for modern travelers due to the high risk involved in the decision-making process. Instead, non-commercial and limitless Internet recommendations (electronic word of mouth - eWOM) are considered as crucial sources of information. Therefore, the subject of this paper is the eWOM recommendation system, with a particular emphasis on travel websites. Over 30% of Internet users have rated products and/or services at least once through the network. However, very little is known about what influences travelers to share their experiences, beyond their conce
APA, Harvard, Vancouver, ISO, and other styles
10

Neagu, Anamaria, Bujor ionel Pavaloiu, Ioana raluca Guica, Liviu mihail Mateescu, and George Dragoi. "THE USE OF SOCIAL MEDIA MARKETING IN HIGHER EDUCATION ENROLLMENT, A ROMANIAN PERSPECTIVE." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-073.

Full text
Abstract:
The present paper represents an introspection into the world of social media marketing (SMM) with focus on higher education institutions (HEI). The continuous expansion of social media allows universities to move closer to the millennial generation. Since education is about acquiring knowledge, transferring information, and professional development all of them being subject of the individual evaluation of the student, traditional marketing channels are not enough. Spreading flyers, printing brochures, web-sites, or word of mouth (WOM) are examples of promotional instruments that have been used
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Word-of-Mouth Promotion"

1

Khalil, James, Yahye Abdi, Andrew Glazzard, Abdullahi Ahmed Nor, and Martine Zeuthen. Reaching behind Frontlines: Promoting Exit from al-Shabaab through Communications Campaigns. RESOLVE Network, 2023. http://dx.doi.org/10.37805/lpbi2023.2.

Full text
Abstract:
This research was conducted in the context of a Somali state offensive in the Federal Member States of Hirshabelle and Galmudug that generated more territorial gains from al-Shabaab than any other military campaign since the mid-2010s. Such conditions provide fertile ground for disengagement from the insurgents, with many ex-members enrolled into the National Program for the Treatment and Handling of Disengaged Combatants. A core element of this program is its communications pillar, which seeks to promote disengagement through a variety of channels, including radio, television, social media, p
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Word-of-Mouth Promotion' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography