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Books on the topic 'Word of mouth'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 March 2023

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1

Finch, Geoffrey. Word of Mouth. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-32891-5.

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Word of mouth. South Pool, Devon: Oversteps Books, 2009.

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Word of mouth. Saskatoon, Saskatchewan: Thistledown Press, 1996.

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4

1946-, Rosen Michael, ed. Word of mouth. Oxford: Oxford University Press, 2002.

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5

1953-, Carr Ruth, and Word of Mouth Poetry Collective., eds. Word of mouth. Belfast: Blackstaff Press, 1996.

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6

Virginia, Havard, ed. By word of mouth. Lufkin, Tex: Lufkin High School, 1991.

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7

Word-of-mouth marketing. New York: J. Wiley, 1991.

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8

Lanyon, Andrew. By word of mouth. Cornwall: A. Lanyon, 1994.

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9

Noble, Diane. By word of mouth. New York, N.Y: Guideposts, 2012.

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10

Company, Channel Four Television, ed. By word of mouth. [London]: Channel 4, 1989.

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11

Cakim, Idil Miriam, ed. Implementing Word of Mouth Marketing. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119203407.

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12

Cakim, Idil M. Implementing Word of Mouth Marketing. New York: John Wiley & Sons, Ltd., 2009.

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13

God's word in my mouth. London: Dovewell Publications, 1998.

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14

Reichelt, Jonas. Informationssuche und Online Word-of-Mouth. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01373-8.

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15

Weitzl, Wolfgang. Measuring Electronic Word-of-Mouth Effectiveness. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15889-7.

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16

Harris, Godfrey. Don't take our word for it!: Everything you need to know about making word of mouth advertising work for you. Los Angeles, Calif: Americas Group, 1998.

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17

Harris, Godfrey. Don't take our word for it: Everything you need to know about making word of mouth advertising work for you. Chalford, Gloucestershire: Management Books 2000, 2000.

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18

Secrets of word-of-mouth marketing: How to trigger exponential sales through runaway word of mouth. 2nd ed. New York: American Management Association, 2011.

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19

Bontempo, Nancy Rogers. Word of mouth: The food you eat. Chicago: Norwood House Press, 2012.

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20

Word of mouth: Food and fiction after Freud. New York: Routledge, 2002.

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21

Noble, Diane. By word of mouth: Secrets of Mary's bookshop. Waterville, Maine: Thorndike Press, a part of Gale, Cengage Learning, 2014.

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22

1957-, Fleming Lee, ed. By word of mouth: Lesbians write the erotic. Charlottetown, P.E.I: Gynergy Books, 1989.

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23

Barber, Peggy. Building a buzz: Libraries and word-of-mouth marketing. Chicago: American Library Association, 2010.

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24

Ismagilova, Elvira, Yogesh K. Dwivedi, Emma Slade, and Michael D. Williams. Electronic Word of Mouth (eWOM) in the Marketing Context. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-52459-7.

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25

Nee, Ines. Managing Negative Word-of-Mouth on Social Media Platforms. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-13998-8.

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26

K, Wallace Linda, ed. Building a buzz: Libraries and word-of-mouth marketing. Chicago: American Library Association, 2010.

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27

Mason, Jewel, Emani Sawyer, and Alia Wells. Word of Mouth. Every Word Literary Company, 2021.

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28

Word of Mouth. Johns Hopkins University Press, 2018. http://dx.doi.org/10.1353/book.58694.

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29

Word of Mouth. Heinle & Heinle Publishers, 1995.

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30

Word of Mouth. Sun and Moon Press, 1986.

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31

Mason, Jewel, Emani Sawyer, and Alia Wells. Word of Mouth. Every Word Literary Company, 2021.

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32

Mason, Jewel, Emani Sawyer, and Alia Wells. Word of Mouth. Every Word Literary Company, 2001.

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33

Word of Mouth. New York: Knopf Doubleday Publishing Group, 2009.

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34

Lees, Janet. Word of Mouth. Wild Goose Publications, 2007.

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35

Sweeney, Jill. Word-of-Mouth Marketing. Edited by Erina L. MacGeorge and Lyn M. Van Swol. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190630188.013.18.

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Abstract:

Word of mouth (WOM) reflects informal communication between private individuals that evaluates goods and services (Anderson, 1998). It provides a highly credible means of persuasion because the communicator is not seen as having a vested interest in selling the recommended product or service. In this chapter, WOM is conceptualized as a type of advice between private parties (typically consumers), focused on goods or services, and not necessarily purposeful or directive. WOM is a very powerful tool, especially given the relatively new focus in marketing on customer engagement and the customer’s role in value co-creation in the context of market offerings. However, over the decades, a number of myths have developed surrounding the effects of WOM. These myths are challenged within a review of the research literature. Suggestions for future research directions, research methods to capture WOM, and some best practices are also discussed.

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36

Wilson, Jerry R. Word-of-Mouth Marketing. John Wiley & Sons Inc, 1994.

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37

Earlecarlin and Earlcarlin. Im - Word of Mouth. Heinle & Heinle Publishers, 1997.

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38

Word-Of-Mouth Marketing. John Wiley & Sons, 1994.

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39

Fleming, Lee. By Word of Mouth. Ragweed Press, 1990.

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40

McClellan, Adam. Word of Mouth 2.0. Lulu.com, 2019.

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41

Zahava, Irene. Word of Mouth: Short-Short Stories by 100 Women Writers (Word of Mouth). Crossing Pr, 1991.

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42

Cakim, Idil M. Implementing Word of Mouth Marketing. Wiley & Sons, Incorporated, John, 2009.

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43

Lennon, John. Skywriting by Word of Mouth. Penguin Random House, 2012.

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44

Lennon, John. Skywriting by Word of Mouth. HarperCollins Publishers, 2013.

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45

Lennon, John. Skywriting by Word of Mouth. Penguin Random House, 2012.

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46

Mason, Jewel, Emani Sawyer, and Alia Wells. Word of Mouth: Larger Print. Every Word Literary Company, 2021.

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47

Munoz, Caroline K., and Natalie T. Wood. #Share: Building Social Word of Mouth. Business Expert Press, 2022.

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48

Kimmel, Allan J. Word of Mouth and Social Media. Routledge, 2016. http://dx.doi.org/10.4324/9781315776279.

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49

Kitchen, Philip J., and Allan J. Kimmel. Word of Mouth and Social Media. Taylor & Francis Group, 2016.

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50

Snyder, Michelle. Symbologist Oral Tradition: Word of Mouth. Lulu Press, Inc., 2021.

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