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Relevant bibliographies by topics / Word plays

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Academic literature on the topic 'Word plays'

Author: Grafiati

Published: 24 April 2022

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Journal articles on the topic "Word plays"

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Budden, Julian, and Sandra Corse. "Word Plays." Musical Times 129, no. 1742 (April 1988): 188. http://dx.doi.org/10.2307/965317.

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King, Rosamond S. ""Word Plays Well With Others"." Callaloo 26, no. 2 (2003): 536–38. http://dx.doi.org/10.1353/cal.2003.0050.

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Harrington, Gary. "Word/Play: Death of a Salesman." Arthur Miller Journal 17, no. 1 (2022): 4–20. http://dx.doi.org/10.5325/arthmillj.17.1.0004.

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abstract In Timebends, Miller discusses the “liberating” effect that seeing Streetcar had upon his own writing, and particularly upon that of Salesman. One of the effects of this liberation of language upon Miller’s play is the incorporation into Salesman of plays on words that contribute substantially to the motifs and themes of the play. In this regard, “Word/Play” contributes to the ongoing interest in the careful and imaginative use of language in Salesman, which was neglected for so many years, by exploring comprehensively Miller’s use of wordplay, essentially arguing that he employs the device to such an extent that recognizing its presence provides an additional key to the understanding of the play’s many rich meanings.

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Farber, Walter. "Associative Magic: Some Rituals, Word Plays, and Philology." Journal of the American Oriental Society 106, no. 3 (July 1986): 447. http://dx.doi.org/10.2307/602104.

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Barber, R. "Function Word Adjacency Networks and Early Modern Plays." ANQ: A Quarterly Journal of Short Articles, Notes and Reviews 33, no. 2-3 (September 15, 2019): 204–13. http://dx.doi.org/10.1080/0895769x.2019.1655631.

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Onič, Tomaž. "Translating Recurrences in Pinter’s Plays." ELOPE: English Language Overseas Perspectives and Enquiries 2, no. 1-2 (June 22, 2005): 293–99. http://dx.doi.org/10.4312/elope.2.1-2.293-299.

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Certain elements of language often repeat in all genres and at all levels of formality, whether spoken or written. This phenomenon, either premeditated or applied intuitively, always has a reason, despite the fact that the speaker (or writer) is not necessarily aware of it. A re-appearance of a certain word or word cluster is called recurrence. According to various definitions, it can be the direct repetition of a textual element which has appeared before in the text, the re-appearance of a certain word in the form of a different part of speech, or the repetition of a word cluster in which at least some elements of the original sentence repeat in the same or similar form. The term repetition is not used because only seldom is a repetition of a part of a text a real repetition, carrying exactly the same meaning potential of the repeated phrase as did its first appearance. This element of language is often disregarded in translation. It’s importance is even greater in texts where recurrences are common or, as in Pinter’s plays, they represent one of the important elements of the author’s style. Hopefully, this paper will raise awareness of how important it is to consider this element in translation.

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Zhang, Y., and C. Gao. "Towards creativity in ELT: from word plays to drama." ELT Journal 68, no. 4 (March 12, 2014): 453–56. http://dx.doi.org/10.1093/elt/ccu014.

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Nairne, James S., Ian Neath, and Matt Serra. "Proactive interference plays a role in the word-length effect." Psychonomic Bulletin & Review 4, no. 4 (December 1997): 541–45. http://dx.doi.org/10.3758/bf03214346.

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Sullivan, Michael B. "MIND YOUR TONGUES: HORACE (WORD)PLAYS APOLLO (CARM. 3.1.1–4)." Classical Quarterly 66, no. 1 (April 14, 2016): 402–6. http://dx.doi.org/10.1017/s0009838816000239.

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odi profanum uulgus et arceo.fauete linguis: carmina non priusaudita Musarum sacerdosuirginibus puerisque canto.I hate and spurn the unversed crowd.Mind your tongues: songs yet unheardI sing to boys and virgin girls,the Muses' priest.

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EILBERG-SCHWARTZ, HOWARD. "WHO'S KIDDING WHOM?: A SERIOUS READING OF RABBINIC WORD PLAYS." Journal of the American Academy of Religion LV, no. 4 (1987): 765–88. http://dx.doi.org/10.1093/jaarel/lv.4.765.

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Dissertations / Theses on the topic "Word plays"

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Collington, Philip David. "O word of fear, imaginary cuckoldry in Shakespeare's plays." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0007/NQ35129.pdf.

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English, Beth Anne. "Work and Play: Recreation and Reality in a Southern Female Textile World." W&M ScholarWorks, 1996. https://scholarworks.wm.edu/etd/1539626069.

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Weiss, Katherine. "Water, Waste, and Words in Beckett’s Plays." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/2251.

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Jamison, Rudolph F. Jr. "Black Male Perspectives of the Role Race Plays with Black Male Leader/Leadership Development in the World of Work." UNF Digital Commons, 2017. http://digitalcommons.unf.edu/etd/733.

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There have been relatively few studies examining the leadership of Black men, and even fewer studies examining the leadership of Black men from the phenomenology of Black men, themselves. The purpose of this Q Methodology study was to examine Black male perspectives of the role race plays with Black male leader/leadership development in the world of work. The study was designed as an exploratory attempt to surface and understand how 40 emerging African American male leaders in a large, urban city in the SE United States viewed their own leadership development. Elements of socio-analytic theory and leader-member exchange theories were the basis for the conceptual framework. The 40 participants sorted 41 statements reflecting distinct perspectives on the role race plays with Black male leader/leadership development within the world of work. Participants sorted these 41 statements within a forced distribution response grid based on what best reflected their perspectives. These 40 sorts were then correlated and the correlations were factor analyzed and rotated, leading to the extraction of five factors, each representing five distinct, shared perspectives. Following examination and analysis of these five factors, or shared perspectives, the researcher named them: 1) Faithful, Familial, and Resilient, 2) Creative, Faithful, and Independent, 3) Attentive, Connected, and Woke, and 4) Knowledgeable, Congruent, and Unapologetically Black, and 5) Responsible, Faithful, and Supportive. The results of this study suggest there is rich diversity among Black male perspectives regarding their leadership development, and demonstrates important functions outside the workplace. These diverse perspectives and those elements characterizing them should be considered as educators prepare to work with Black males and those preparing to support their development, leadership and otherwise. Finally, the researcher suggests that future research into the experiences and perceptions of Black men continue to seek methodologies that honor and magnify their voices.

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Ryding, Karin. "Poetry is for everyone : A comparative analysis of the cut-up technique, Magnetic poetry and the casual word game Words of Oz." Thesis, Uppsala universitet, Institutionen för speldesign, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-228190.

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Language is a system that fundamentally influences us as human beings. There are numerous schools of thought critiquing our use of language and celebrating attempts to break free of the control it has over our lives. In that perspective a transformative play with language can be seen as critical play, and a game design approach supporting this kind of play can be defined as critical. The cut-up technique is an aleatory literary technique invented by the Dadaists in the 1920s. It was the fundamental lack of belief in society and language that gave birth to the cut-up method. Mary Flanagan includes it in her book “Critical Play: Radical Game Design” as part of the critical game-design paradigm. The singer-songwriter Dave Kapell invented Magnetic Poetry in the early 90s inspired by the cut-up technique and how artists such as William Burroughs and David Bowie used in their work. I am a co-founder of Ozma Games – a game studio based in Malmö, Sweden. In Ozma we are working on a social word game called Words of Oz. Magnetic Poetry inspired us in the design of Words of Oz, as we wanted to make a casual game that could evoke players’ creativity. The Dadaists clearly wanted to challenge the way we use language. In this essay I will compare the Dadaist cut-up method with its later adaptations Magnetic Poetry and Words of Oz. My question is whether the critical design approach is sustained in Magnetic Poetry and Words of Oz or if the change in technology and framing has limited the subversive potential from which they originated.

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Koster, Roger. "Social evangelism plays an important part in church growth." Online full text .pdf document, available to Fuller patrons only, 2001. http://www.tren.com.

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Shields, Timothy Brian. "Seething brains : images of madness in the world of Shakespeare's plays." Thesis, University of Exeter, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.390134.

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Aertsen, H. "Play in Middle English : a contribution to word field theory /." Amsterdam : Free University Press, 1987. http://bibpurl.oclc.org/web/33043.

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Kruger, Jacques. "An autoethnographic exploration of “play at work” / Jacques Kruger." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8460.

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This research brings together two concepts that are often depicted as polar opposites. Sutton-Smith (2001) however suggests that the opposite of play is not work, but depression, and moreover echoes other scholars in reclaiming play as an essential human expression, even for adults. This study, therefore, argues that, given the precarious wellness territory our workplaces are in, something about work is not working. It is furthermore proposed that, given all the evidence of the therapeutic potential inherent to play, there is indeed something nutritious at play in play. Despite these well-supported arguments, play remains hidden away in the academic shadows of more serious industrial psychological preoccupations. Surprisingly, the same conspicuous absence is even mirrored in Positive Psychology, a bustling field that claims to celebrate glee, fun, and happiness (Seligman, 2002a). Entitled “An autoethnographic exploration of play at work,” this dissertation leans on the metaphor of “exploration”, or more specifically, exploratory play. This results in two distinct yet interwoven dimensions to the research study. Firstly, the research approaches the phenomenon of play and play-based methods in workshop contexts through the lived experience of the researcher. Secondly, the research project in itself is conceptualised as work, and the methodology of autoethnography is conceptualised as a playful approach to this work of conducting research. Aside from widening the research scope, this also appropriately matches research methodology to the research domain. Aside from being about play at work, this research also is play at work. Autoethnography, as a recent development in qualitative research, remains unconventional and somewhat controversial in the South African social sciences. Autoethnography, as an offspring of ethnography, offers a method to reflexively incorporate the researcher’s own lived experience in the study of culture as a primary source of rich phenomenological data. Instead of minimising the emotive and subjective, this research amplifies and celebrates it. Given a fair degree of unfamiliarity in terms of autoethnography as well the accusation of being overly self-centred, the experience of the researcher is then complemented by the views of a number of co-creators to the culture being studied. This is done through external data-gathering in the forms of a focus group as well as number of semistructured, dyadic interviews. While therefore leaning more toward postmodern themes, this research also incorporates what has been termed analytical autoethnography (Anderson, 2006), wherein the researcher is a full-member of the setting being studied, is portrayed as such and is committed to theoretical analysis. This study can therefore be summarised as an autoethnographic case study that balances evocative and analytical styles (Vryan, 2006) while emanating from the philosophical assumptions of interpretivism and subjectivism. Internal realities and meaning-creation are thus emphasised rather than the received views of positivism. The central research question being explored is how play and play-based methods promote work-related well-being. To answer this question, firstly, play and play-based methods are explored, both from a theoretical and practical point of view. From within workshop (pedagogical) contexts, the play-based methods considered throughout this study include metaphor and story, creative-arts-based play, physical-body play and also the uncelebrated yet essential methods of icebreakers and games. A preliminary taxonomy is proposed for play-based methods to offer description and to facilitate reflection and learning. Descriptive elements in this taxonomy include interactive vs. solitary, competitive vs. cooperative, motor-sensory vs. cognitive-mind, participative vs. vicarious and rule-bound vs. improvisational. Building on this exploration of play-based methods, the second aspect explored in more detail has to do with the more internal and subjective experiences of participants, or players, if you like. These experiences are then related to prominent concepts encountered in Positive Psychology to, by proxy, understand how they relate to work-related well-being. Significant themes that emerge from this include play as fun, play as mind-body integration, play as authenticity, play as community, and play as stress-relief and resilience. This is then woven into a creative non-fiction, in accord with a trend in qualitative research called creative analytical practices (CAP) (Richardson, 2000). This creative non-fiction, detailed in Chapter 4, forms a key autoethnographic output that animates all these themes in a way that is accessible, evocative and playful. Chapter 5 complements this chapter with an in-depth exploration of the research journey as a confessional tale. While adopting the metaphor of hiking in mountains (exploring nature), this confessional tale clarifies the research process and incorporates an in-depth analysis of the themes, both in terms of research data as well as literature. This is supported by a number of separate appendixes, including interview transcripts, depictions of the interview analysis as well as a number of photos from the field. In terms of its uniqueness and unconventionality, this research joins in the choir of related work to incorporate more contemporary research genres into the social sciences in South Africa. By doing so, it opens up doors to phenomena that simply resist being studied with the ontological and epistemological assumptions of conventional modern science. Furthermore, the effect and impact of this research is that it provides accessible and practical ideas as to how a synthesis of play and work can help us renew and rejuvenate our work and workplaces. That is, how we can come alive in the work contexts that risk becoming sterile, clinical and inhuman in the wake of Taylorist reductionism and efficiency. Given that state of work and workplace, and the productive and therapeutic potential in play, indeed, we are too busy not to play.
Thesis (MCom (Industrial Psychology))--North-West University, Potchefstroom Campus, 2012

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Osman, Mohammad Jalal. "John Ford and the alternative world : a study in character and society." Thesis, University of Exeter, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236548.

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Books on the topic "Word plays"

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Graham-Barber, Lynda. The word nerd party: A book of word plays. New York: Simon & Schuster Books for Young Readers, 1997.

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2

Word play ABC. New York: Walker and Co., 1999.

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Chanko, Pamela. 25 fun word family plays: Short reproducible plays that target and teach the top word families. New York: Scholastic Inc., 2011.

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4

Krausmann, Rudi. Three plays: Everyman, the perfection, the word. Sydney, NSW: Hale & Iremonger, 1989.

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5

Lucking, David. Plays upon the word: Shakespeare's drama of language. Lecce: Edizioni Milella, 1997.

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Quisenberry, Kaye. According to his word: Skits & plays for all occasions. Hawesville, Ky: K. Quisenberry, 2000.

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Poetry, word-play, and word-war in Wallace Stevens. Princeton, N.J: Princeton University Press, 1988.

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Francipane, Michele. Ludogrammi: Le parole giocose : pratica dei giochi linguistici : come capire, come risolvere, come inventare, con centinaia di esempi e giochi da fare e rifare. Milano: Mursia, 1992.

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Evans, Rod L. Tyrannosaurus lex: The marvelous book of palindromes, anagrams, and other delightful and outrageous wordplay. New York: Penguin Group, 2012.

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Haylock, Derek W. Plays on the word: Christian drama for churches, schools andyouth groups. London: National Society/Church House Publishing, 1993.

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Book chapters on the topic "Word plays"

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McCormack, Jerusha. "Wit in Earnest: Wilde’s Irish Word-Play." In Oscar Wilde's Society Plays, 15–35. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137410931_2.

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Harris, Robert A. "Word Play." In Writing with Clarity and Style, 181–91. Second edition. | New York, NY : Routledge, [2018] | Previous edition published in 2003.: Routledge, 2017. http://dx.doi.org/10.4324/9780203712047-17.

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Chambers, Robert. "Word Play." In Provocations for Development, 1–34. Rugby, Warwickshire, United Kingdom: Practical Action Publishing, 2012. http://dx.doi.org/10.3362/9781780447247.001.

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Bowling, Michael, Brett Browning, Allen Chang, and Manuela Veloso. "Plays as Team Plans for Coordination and Adaptation." In RoboCup 2003: Robot Soccer World Cup VII, 686–93. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-25940-4_67.

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"Word plays." In Introducing English Language, 142–46. Routledge, 2015. http://dx.doi.org/10.4324/9781315707181-36.

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"The Contemporary American Theater." In Word Plays, 3–40. Routledge, 2017. http://dx.doi.org/10.4324/9781315103471-1.

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"Airport Hell." In Word Plays, 87–98. Routledge, 2017. http://dx.doi.org/10.4324/9781315103471-10.

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"Sex for a Change." In Word Plays, 99–108. Routledge, 2017. http://dx.doi.org/10.4324/9781315103471-11.

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"Kosher Kop." In Word Plays, 109–18. Routledge, 2017. http://dx.doi.org/10.4324/9781315103471-12.

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"Allies in Blunderland." In Word Plays, 119–28. Routledge, 2017. http://dx.doi.org/10.4324/9781315103471-13.

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Conference papers on the topic "Word plays"

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Youan, Kwon, Park Kinam, Lim Heuiseok, and Nam Kichun. "The Phonological Syllable Plays a Role in Lexical Access in Korean Visual Word Recognition." In Third International Conference on Natural Computation (ICNC 2007) Vol V. IEEE, 2007. http://dx.doi.org/10.1109/icnc.2007.731.

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Nijholt, Anton. "From Word Play to World Play." In ECCE'18: 36th European Conference on Cognitive Ergonomics. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3232078.3232239.

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Das, Dipankar, and Krishna Sharma. "Leveraging of Weighted Ensemble Technique for Identifying Medical Concepts from Clinical Texts at Word and Phrase Level." In 2nd International Conference on Machine Learning, IOT and Blockchain (MLIOB 2021). Academy and Industry Research Collaboration Center (AIRCC), 2021. http://dx.doi.org/10.5121/csit.2021.111213.

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Concept identification from medical texts becomes important due to digitization. However, it is not always feasible to identify all such medical concepts manually. Thus, in the present attempt, we have applied five machine learning classifiers (Support Vector Machine, K-Nearest Neighbours, Logistic Regression, Random Forest and Naïve Bayes) and one deep learning classifier (Long Short Term Memory) to identify medical concepts by training a total of 27.383K sentences. In addition, we have also developed a rule based phrase identification module to help the existing classifiers for identifying multi- word medical concepts. We have employed word2vec technique for feature extraction and PCA and T- SNE for conducting ablation study over various features to select important ones. Finally, we have adopted two different ensemble approaches, stacking and weighted sum to improve the performance of the individual classifier and significant improvements were observed with respect to each of the classifiers. It has been observed that phrase identification module plays an important role when dealing with individual classifier in identifying higher order ngram medical concepts. Finally, the ensemble approach enhances the results over SVM that was showing initial improvement even after the application of phrase based module.

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Harquail, Nook, and Michelle Khare. "WORD BLASTOFF." In CHI PLAY '14: The annual symposium on Computer-Human Interaction in Play. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2658537.2662970.

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Magalhães, Dimmy, Aurora Pozo, and Roberto Santana. "An empirical comparison of distance/similarity measures for Natural Language Processing." In Encontro Nacional de Inteligência Artificial e Computacional. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/eniac.2019.9328.

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Text Classification is one of the tasks of Natural Language Processing (NLP). In this area, Graph Convolutional Networks (GCN) has achieved values higher than CNN's and other related models. For GCN, the metric that defines the correlation between words in a vector space plays a crucial role in the classification because it determines the weight of the edges between two words (represented by nodes in the graph). In this study, we empirically investigated the impact of thirteen measures of distance/similarity. A representation was built for each document using word embedding from word2vec model. Also, a graph-based representation of five dataset was created for each measure analyzed, where each word is a node in the graph, and each edge is weighted by distance/similarity between words. Finally, each model was run in a simple graph neural network. The results show that, concerning text classification, there is no statistical difference between the analyzed metrics and the Graph Convolution Network. Even with the incorporation of external words or external knowledge, the results were similar to the methods without the incorporation of words. However, the results indicate that some distance metrics behave better than others in relation to context capture, with Euclidean distance reaching the best values or having statistical similarity with the best.

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Izutsu, Jun, and Kanako Komiya. "Morphological Analysis of Japanese Hiragana Sentences using the BI-LSTM CRF Model." In 10th International Conference on Natural Language Processing (NLP 2021). Academy and Industry Research Collaboration Center (AIRCC), 2021. http://dx.doi.org/10.5121/csit.2021.112310.

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This study proposes a method to develop neural models of the morphological analyzer for Japanese Hiragana sentences using the Bi-LSTM CRF model. Morphological analysis is a technique that divides text data into words and assigns information such as parts of speech. This technique plays an essential role in downstream applications in Japanese natural language processing systems because the Japanese language does not have word delimiters between words. Hiragana is a type of Japanese phonogramic characters, which is used for texts for children or people who cannot read Chinese characters. Morphological analysis of Hiragana sentences is more difficult than that of ordinary Japanese sentences because there is less information for dividing. For morphological analysis of Hiragana sentences, we demonstrated the effectiveness of fine-tuning using a model based on ordinary Japanese text and examined the influence of training data on texts of various genres.

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Sarudin, Anida, Mazura Mastura Muhammad, Muhamad Fadzllah Zaini, Zulkifli Osman, and Muhammad Anas Al Muhsin. "Collocation Analysis of Variants of Intensifiers in Classical Malay Texts." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.11-3.

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In this paper, the authors discuss the findings of a study carried out to examine good lexical collocation in classical Malay texts. For the study, two corpora were used, namely Petua Membina Rumah and Korpus Rujukan Berita Harian. The former had 14,644 tokens and 2,080 types while the latter had 1,058,722 tokens and 39,632 types. Only 100 distributions of lexical collocations of the word ‘baik’ were chosen, given that such a word was most widely used in adjectival sentences. Collocation analysis was carried out using MI (Mutual Information), T score, and logDice. The findings showed such lexical collocations had metaphorical meanings based on two main categories of intensifiers, namely amplifier and downtoner. The former was made up of booster and maximizer while the latter consisted of approximator, compromisers, diminisher, and minimizer. Such findings indicate that the Malay society has a unique linguistic identity in that they converse with a good lexicon of intensifying words or intensifiers whose function is to amplify the meanings of sentences. Each variant of intensifiers of the Malay language occurs in various adverbial characters. Such a phenomenon shows that the unique adverbial intensifier of the Malay language plays an important role as an indicator to identify metaphors.

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Tsela, Vassiliki, Georgia Andreou, Maria Liakou, and Julie Baseki. "Morphological awareness in L1 and L2 reading skills." In 11th International Conference of Experimental Linguistics. ExLing Society, 2020. http://dx.doi.org/10.36505/exling-2020/11/0051/000466.

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The present study investigated the effect of morphological awareness on three measures of reading, namely decoding, fluency and comprehension, in Greek as a first language (L1) and in French as a foreign language (L2). Morphological awareness was assessed via two tasks, a verb inflection task and a word production task. The results of this study indicated that the student’s performance in the two morphological tasks was significantly associated with their performance in the reading tasks. Our results support our hypothesis that morphological awareness can be a significant predictor of the high or low performances in decoding, reading fluency and reading comprehension in both L1 and L2 and it plays a critical role in reading efficiency.

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Barlet, Mark C. "A Frank Conversation about the "F" Word." In CHI PLAY '15: The annual symposium on Computer-Human Interaction in Play. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2793107.2801718.

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Sayegh, Allen, Peter Mabardi, David Register, Daniel Spann, Jonathan Lu, Amanda Parkes, and S. Adrian Massey III. "Home, work, (play)." In the 27th international conference extended abstracts. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1520340.1520518.

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Reports on the topic "Word plays"

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.

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2

Abraham, Katharine G., and Susan N. Houseman. Work and Retirement Plans among Older Americans. W.E. Upjohn Institute, July 2004. http://dx.doi.org/10.17848/wp04-105.

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Brousseau, Ruth Tebbets Brousseau. Experienced Grantmakers at Work: When Creativity Comes Into Play. New York, NY United States: Foundation Center, January 2004. http://dx.doi.org/10.15868/socialsector.6381.

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Ritter, Michael A., Ronald K. Faller, Barry T. Rosson, Paula D. Hilbrich Lee, and Sheila Rimal Duwadi. Plans for crash-tested wood bridge railings for concrete decks. Madison, WI: U.S. Department of Agriculture, Forest Service, Forest Products Laboratory, 1998. http://dx.doi.org/10.2737/fpl-gtr-108.

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Ritter, M. A., R. K. Faller, P. D. Hilbrich Lee, B. T. Rosson, and S. R. Duwadi. Plans for crash-tested bridge railings for longitudinal wood decks. Madison, WI: U.S. Department of Agriculture, Forest Service, Forest Products Laboratory, 1995. http://dx.doi.org/10.2737/fpl-gtr-87.

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Fenske, K. R. Survey of ANL organization plans for word processors, personal computers, workstations, and associated software. Office of Scientific and Technical Information (OSTI), November 1991. http://dx.doi.org/10.2172/6253722.

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Fenske, K. R., and V. S. Rockwell. Survey of ANL organization plans for word processors, personal computers, workstations, and associated software. Office of Scientific and Technical Information (OSTI), August 1992. http://dx.doi.org/10.2172/6855384.

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Culora, Thomas J. Japanese Operational Plans in World War 2: Shortfalls in Critical Elements. Fort Belvoir, VA: Defense Technical Information Center, February 1994. http://dx.doi.org/10.21236/ada279663.

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Fenske, K. R. Survey of ANL organization plans for word processors, personal computers, workstations, and associated software. Revision 3. Office of Scientific and Technical Information (OSTI), November 1991. http://dx.doi.org/10.2172/10103346.

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Fenske, K. R., and V. S. Rockwell. Survey of ANL organization plans for word processors, personal computers, workstations, and associated software. Revision 4. Office of Scientific and Technical Information (OSTI), August 1992. http://dx.doi.org/10.2172/10104904.

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