Dissertations / Theses on the topic 'You Tube'

Thesis advisor: Margaret E. Guider
Thesis advisor: Dominic Doyle
Thesis (STL) — Boston College, 2017
Submitted to: Boston College. School of Theology and Ministry
Discipline: Sacred Theology

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CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico
Esta dissertação tem como objetivo analisar o Banco de Dados do site de compartilhamento de vídeos YouTube através de um olhar arqueológico para os meios de comunicação, e a inserção do audiovisual neste ambiente proposto por Foucault (2008), buscando entender como o Banco de Dados, através de sua estrutura de repositório em constante movimento, modifica o audiovisual dentro do site. Para isso, a pesquisa busca compreender os conceitos de "arquivo" e "enunciação", também propostos por Foucault, assim como conceitos específicos que permeiam as mídias digitais, tais como softwares, interfaces e hiperlinks. A dissertação também mergulha nas proposições de McLuhan (1964) dos meios como extensões do homem, propondo o computador como extensão do cérebro; movimento que nos leva ao conceito de Imagem-Corpo, que sugere que a verdadeira imagem está entre a percepção humana e o objeto em si, portanto, só existe no diálogo entre corpo e imagem. Aprimora-se esta ideia através de uma metodologia que denominamos como carto-cerebral, método que procura identificar os observáveis no site, a partir de um processo de busca realizado por afecção, segundo as proposições de Hansen (2004) apoiado em Bergson, onde optamos por objetos que nos afetam. Este processo é guiado por palavras-chave que realizam a interconexão entre os diferentes observáveis. Ao invés de focar unicamente nos vídeos do site, identificamos ferramentas que compõem este diferente audiovisual no YouTube. Dentre as quais, destacam-se as diferentes possibilidades provenientes do software, a interação do usuário com a máquina, assim como o próprio modo que o Banco de Dados se organiza. Esta análise cartográfica identifica pontos capazes de enunciar qual Banco de Dados do YouTube está surgindo. O conceito de "embodied", proposto por Hansen (2004), assim como os estudos de McLuhan (1964) são impreteríveis na organização da metodologia, permitindo compreender a ligação entre o Banco de Dados e a memória, conduzindo assim a pesquisa para a análise que pode observar não somente os vídeos dentro do YouTube, mas todos os seus potentes, permitindo emergir um outro audiovisual através do Banco de Dados. Um Banco de Dados como extensão da memória, que é capaz de, a partir de pequenas enunciações, colocar o arquivo em movimento, produzindo parte de um que surge com experiência audiovisual. Gerando uma Youtubidade que pode ser percebida nos diferentes objetos analisados. Construindo, através de distintas enunciações, alguns enunciados que tornam-se parte do discurso na análise final.
This thesis aims to analyze the database of video-sharing site YouTube, through an archeologic look for the medium, and the insertion of the audiovisual in this environment proposed by Foucault (2008), seeking to understand how the database, through its repository structure in constant motion, modifies the audiovisual within the site. The research tries to understand the concepts of "file" and "utterance" also proposed by Foucault, as well as the specific concepts that permeate the digital media, such as software, interfaces, and hyperlinks. The paper also delves into McLuhan (1964) propositions of media as a man extension, proposing the computer as an extension of the brain; movement that leads us to the concept of Body-Image, which suggests that the true picture of image is between human perception and object itself, therefore, it exists only in the dialogue between body and image. This idea is improved up through a methodology that we call brain-cartography, a method that seeks to identify the observable on the site from a search process conducted by the affection, according to the propositions of Hansen (2004), supported by Bergson, where we chose objects that affect us. This process is driven by keywords that perform this interconnection between different observables. Rather than focusing solely on the videos from the site, we identified all the tools that make this different audiovisual on YouTube. Among which, we highlight different possibilities from the software, user interaction with the machine, as well as the very way that the database is organized. This cartographic analysis identifies points capable of stating which database is emerging from YouTube, making it possible to understand a little more about the interaction between the database and the website. The concept of embodied proposed by Hansen (2004), as well as McLuhan (1964) studies are unavoidable in the methodology organization, allowing us to understand the connection between the database and memory, thus, leading the search for the analysis which cannot observe only the videos within YouTube, but all their potent, allowing it to emerge through a new audiovisual database. A database as an extension of memory, which is capable of, from small utterances, put the file in motion, producing part of an audiovisual experience that comes with generating a Youtubity that can be perceived in different objects analyzed. Building through distinct utterances, some statements that become part of the discourse in the final analysis.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
This research aims to discuss Deaf cultural productions from the media space You Tube, taking such context as a place of education, cultural demarcation, and for the constitution of identities. The culture, in the perspective which I take myself to conduct this work, is crossed by the discursive process and begins to be studied within its social complexity situated in an arena of conflicts generated by the search for meaning and, hence they are part of the games of the relations of power / knowledge. Inserted in these issues I direct it specifically to the virtual environment You Tube, where videos are posted for free access to internet users. The choice of this space to search the materiality of the research is related to the significant cultural content produced and released by deaf people. I seek, on the discourse of difference, to investigate the production strategies of deaf people nowadays, taking the videos here analyzed as output devices. Five videos inserted into two analytical categories were chosen, selected based on a cataloged spreadsheet that allowed a graphic display of the contents of cultural deaf, highlighting the humor and educational issues. Accordingly, the directions that follow in this research guiding the formation of these identities in the context of media and production of meanings is what keeps the deaf cultural difference. In the humoristic Field these meanings are put into circulation by producing representations that operate in contemporary logic, using comedy as a strategy to establish other deaf identities, not less cultural, but perhaps over other truths. In the educational field, these videos tighten the system of inclusive education, identifying such legal actions as a threat to deaf cultural constitution of subjects. These tensions still make sense in these times that the inclusion takes the stage of discussions in contemporary educational policy. Grounded in the field of Cultural Studies in Education, I take the methodological research projects from a posture of suspicion, avoiding immobilization and ready methods, giving malleable directions to the research.
Esta pesquisa propõe discutir produções culturais surdas a partir do espaço midiático You Tube, tomando tal contexto como um lugar de ensino, de demarcação cultural e de constituição de identidades. A cultura, na perspectiva à qual me filio para desenvolver este trabalho, está atravessada pelo processo discursivo e começa a ser estudada dentro de sua complexidade social, situada em uma arena de conflitos gerados pela busca de significação, que, portanto, fazem parte dos jogos das relações de poder/saber. Inserida nessas questões, direciono-me especificamente ao ambiente virtual You Tube, onde são postados vídeos de livre acesso aos internautas. A escolha desse espaço para busca da materialidade da pesquisa está relacionada com o significativo conteúdo cultural produzido e divulgado por sujeitos surdos Busco, diante do discurso da diferença, investigar as estratégias de produção de sujeitos surdos na contemporaneidade, tomando os vídeos aqui analisados como dispositivos de produção. Foram escolhidos cinco vídeos inseridos em duas categorias analíticas, selecionadas com base em uma planilha catalogada que permitiu a visualização gráfica dos índices de produções culturais surdas, destacando os assuntos humor e educação. Nesse sentido, os direcionamentos que se seguem na pesquisa balizam a constituição dessas identidades no contexto midiático e a produção de significados que mantêm a diferença cultural surda. No campo humorístico, esses significados são colocados em circulação, produzindo representações que operam na lógica contemporânea, usando a comédia como estratégia para constituir outras identidades surdas, não menos culturais, mas talvez sobre outras verdades. No campo educacional, esses vídeos tensionam o sistema de ensino inclusivo, identificando ações legais como uma ameaça à constituição do sujeito cultural surdo. Esses tensionamentos ainda fazem sentido nestes tempos em que a inclusão toma o palco das discussões políticas educacionais na contemporaneidade. Fundamentada no campo dos Estudos Culturais em Educação, tomo os empreendimentos metodológicos da investigação a partir de uma postura de suspeita, evitando os engessamentos e métodos prontos e dando à pesquisa direcionamentos maleáveis.

Introduction: Irritable Bowel Syndrome (IBS) is estimated to affect 11% of the population globally with a significant female predominance. IBS appears to afflict all age groups and socioeconomic conditions, thus making it a disease that permeates a very large part of society. While often debilitating, only 30% of those with IBS will indeed visit their physician. In an era dominated by social media, it is no surprise that 40% of all consumers report that online information affects the way they deal with their health. YouTube is one of the top 5 most accessed online resources for medical information. The strong reliance on online information as well as the rising prevalence of IBS has prompted us to determine the educational quality of IBS YouTube videos. Methods: We performed a YouTube search using the keywords “Irritable Bowel Syndrome” from September 3-25, 2016. The top 297most viewed videos were included and analyzed for characteristics, source, as well as content. The source was classified as healthcare provider, alternative medicine provider, patient and/or parents, company, media, or professional society. Content was further classified as medical professional education, advertisement, personal experience, patient education, alternative treatment or increase awareness. A scoring system was designed based on current accepted guidelines from multiple professional and academic societies to evaluate quality (-10 to +25 points). Negative points were assigned for misleading information. Videos were also scored by a global quality score. Six blinded reviewers were asked to view the videos and score each video independently. Results: A total of two hundred and ninety-seven videos were analyzed, with a median of 6,671 views, 25 likes, and 2 dislikes. Females were most commonly depicted (36.4%). The most commonly depicted race was White/Caucasian (62.0%). Among video sources, alternative medicine was most represented (32.3%) with treatments that included water fasting, yoga, hypnotherapy, frequency healing, massage therapy, and essential oil therapy. The least represented source was professional societies such as hospitals (5.4%). Mean scores were statistically different from each other (pConclusion: YouTube videos on IBS are mostly produced by alternative treatment sources with often controversial treatments that did not align with Page 16 2017 Appalachian Student Research Forum current evidence based guidelines. Furthermore, videos from healthcare professionals provided better and more accurate quality of information compared to other sources.

Syfte och forskningsfrågor Syftet med studien är att undersöka relationen mellan influencer och följare på den sociala media plattformen YouTube. Det innefattar hur samspelet mellan kommersiella samarbeten och personal branding påverkar relationen mellan följare och influencer. Utifrån det här syftet utformades två forskningsfrågor: 1. Vilka faktorer har inverkan på trovärdigheten i den relation som förekommer mellan följaren och influencerns personal brand på YouTube? 2. Vad krävs för att följarnas förtroende för influencern inte ska ta skada vid kommersiella samarbeten som sker via influencer marketing på YouTube? Metod Uppsatsen är utformad utifrån en kvalitativ forskningsmetod, som har en deduktiv ansats med inslag av induktion. Empirisk data utgörs av sex semi-strukturerade intervjuer med experter, observation av seminarium, sju enkätintervjuer och 72 enkätundersökningar med följarna. Slutsatser Studiens resultat visar att en relation skapas mellan följare och influencers på plattformen YouTube till följd av den närhet följarna känner till influencerns personliga varumärke, som i längden utvecklas till ett starkt förtroendekapital. Vidare framkom det att relationen i grunden inte påverkas av kommersiella samarbeten då generation Z är formade utifrån ett reklamsamhälle och ser det som en del av innehållet på kanalen. Resultatet visade dock på ett antal faktorer som krävs för att bibehålla den goda relationen – transparens och tydlighet gällande att reklam förekommer, väl matchade samarbeten som ska bidra med något extra samt en kontinuitet i influencerns personal brand. Avslutningsvis visas MCN-nätverkens betydelse för att identifiera mindre influencers, vilka innehar en stark relation och dessutom hög påverkansgrad på sina följare och därmed kan validera företagets budskap på en högre nivå.
Purpose and research question The purpose of this study is to explore the relationship between influencers and followers on the social media platform YouTube. It includes how advertising and personal branding cooperate, and what outcome it has on the relationship between influencer and follower. 1. What different factors have an impact on the credibility regarding the relationship between the influencer and the follower? 2. What is required to ensure that the followers´ confidence in the influencer doesn't get hurt in the process of advertisement collaborations that take place on YouTube through influencer marketing? Method The essay is based on a qualitative research method, which has a deductive approach with some elements of induction. The empirical data consists of six semi structured interviews with experts, observations of seminars, seven survey interviews and 72 surveys with followers. Conclusion The results of the study show that a relationship occurs between influencer and follower due to the closeness that the followers feel to the influencers personal brand, which in the long run is developed into a strong capital of trust. Furthermore, it was found that the relationship isn’t affected by the advertising on the influencers channel, due to the fact that generation Z is shaped according to the prevailing advertising landscape, and see advertisement as editorial content. However, the study showed a number of elements required to maintain a good relationship – transparency and clarity regarding advertising, well-matched partnerships that can contribute to the channel and also continuity regarding the influencers personal brand. Finally, the importance of MCN networks is shown in the process to identify smaller influencers who hold a strong trust capital with their followers, thus validating the company's message at a higher level.

The tags and descriptions entered by video owners in video sharing sites are typically inadequate for retrieval purposes, yet the majority of video search still uses this text. This problem is escalating due to the ease with which users can self-publish videos, generating masses that are poorly labelled and poorly described. This thesis investigates how users tag videos and whether video tagging games can solve this problem by generating useful sets of tags. A preliminary study investigated tags in two social video sharing sites, YouTube and Viddler. YouTube contained many irrelevant tags because the system does not encourage users to tag their videos and does not promote tags as useful. In contrast, using tags as the sole means of categorisation in Viddler motivated users to enter a higher proportion of relevant tags. Poor tags were found in both systems, however, highlighting the need to improve video tagging. In order to give users incentives to tag videos, the VideoTag project in this thesis developed two tagging games, Golden Tag and Top Tag, and one non-game tagging system, Simply Tag, and conducted two experiments with them. In the first experiment VideoTag was a portal to play video tagging games whereas in the second experiment it was a portal to curate collections of special interest videos. Users preferred to tag videos using games, generating tags that were relevant to the videos and that covered a range of tag types that were descriptive of the video content at a predominately specific, objective level. Users were motivated by interest in the content rather than by game elements, and content had an effect on the tag types used. In each experiment, users predominately tagged videos using objective language, with a tendency to use specific rather than basic tags. There was a significant difference between the types of tags entered in the games and in Simply Tag, with more basic, objective vocabulary entered into the games and more specific, objective language entered into the non-game system. Subjective tags were rare but were more frequent in Simply Tag. Gameplay also had an influence on the types of tags entered; Top Tag generated more basic tags and Golden Tag generated more specific and subjective tags. Users were not attracted to use VideoTag by the games alone. Game mechanics had little impact on motivations to use the system. VideoTag used YouTube videos, but could not upload the tags to YouTube and so users could see no benefit for the tags they entered, reducing participation. Specific interest content was more of a motivator for use than games or tagging and that this warrants further research. In the current game-saturated climate, gamification of a video tagging system may therefore be most successful for collections of videos that already have a committed user base.

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Bachelors
Sciences
Political Science

Includes bibliographical references (leaves 86-91).
This study occurred in the context of three problems that have arisen within the South African HIV/AIDS crisis: the prevalent HIV and tubertulosis (TB) co-epidemic, the concern that antiretroviral (ARV) provision might compromise the existing TB control programme, and that the Western Cape's current limited vertical model of ARV roll-out will soon reach capacity. This study evaluated whether and how TB control changed following ARV introduction in a Cape Town primary care TB clinic and explored the process of integration of the TB and ARV services in the clinic.

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A Inclusão é um tema que cada vez mais vem sendo discutido na Sociedade. Como consequência, a inserção de pessoas que possuem qualquer tipo de necessidade educacional especial em salas de aulas regulares vem aumentando de forma progressiva. Embora existam muitas leis que garantam aos alunos com algum tipo de necessidade educacional especial a educação adequada num ambiente escolar inclusivo, a mesma muitas das vezes não é obedecida. Um dos motivos para esse problema é a falta de formação adequada dos professores para que consigam lidar com esses alunos. Por isso, foi proposta nessa dissertação uma maneira de colaborar com esses professores em sua prática docente. Produziu-se entre os anos de 2016-17 um conjunto de três vídeoaulas, disponibilizadas gratuitamente através do Youtube, onde cada aula possui um tema que auxilia o professor de Química a lidar com turmas inclusivas e com alunos deficientes visuais. Os vídeos foram filmados de maneira informal, seguindo um roteiro previamente estabelecido, e divulgados através do próprio site, redes sociais e uma oficina com alunos do PIBID (Programa Institucional de Bolsa de Iniciação à Docência) de Química da UFF. A primeira videoaula discute brevemente inclusão, mostrando alguns conceitos e leis, a segunda mostra como professores podem lidar com alunos deficientes visuais, através do uso de materiais didáticos inclusivos, mostrando como produzi-los e a última vídeoaula exibe alguns exemplos desses materiais já produzidos para o Ensino de Química. A análise dos vídeos foi realizada em 2016 por vinte e cinco professores voluntários de diferentes áreas do ensino já formados ou em formação. Todos avaliaram positivamente, indicando algumas melhorias com relação a alguns aspectos técnicos da gravação, como iluminação e áudio. Dessa forma, chegou-se à conclusão que as vídeoaulas alcançaram seu objetivo principal, indo além da sua meta inicial, atingindo também professores de outras disciplinas.
Inclusion is a subject that is increasingly being discussed in the society. As consequence, the insertion of people who have any kind of special educational need in regular classrooms has been increasing progressively. Although there are many laws guaranteeing pupils with some special educational need of adequate education in an inclusive school environment, it is often not obeyed. One of the reasons for this problem is the lack of adequate teacher training so that they can deal with these students. Therefore, it was proposed in this dissertation a way of collaborating with these teachers in their teaching practice. Between the years 2016-17, a set of three videotapes was made available for free through Youtube, where each class has a theme that helps the chemistry teacher to deal with inclusive classes and with visually impaired students. The videos were filmed in an informal way, following a previously established script and disseminated through the site itself, social networks and a workshop with UFF PIBID (Institutional Program of Initiation to Teaching) chemistry students. The first videotape briefly discusses inclusion, showing some concepts and laws, the second shows how teachers can deal with visually impaired students through the use of inclusive teaching materials, showing how to produce them, and the last videotape shows some examples of such materials already produced for teaching chemistry. The videos were analyzed in 2016 by twenty-five volunteer teachers from different areas of education already trained or in training. All evaluated positively, indicating some improvements regarding some recording technical aspects, such as lighting and audio. In this way, it was concluded that videotapes reached their main goal, going beyond their initial goal, reaching teachers from other disciplines as well.

Les fictions de Claude Simon et de Yu Hua s'affranchissent de la repr��sentation mim��tique de la r��alit��, traditionnellement consid��r��e comme dogme du roman. Leurs ��uvres, qui ressassent la m��moire des ��v��nements historiques dans l'Histoire du XX�� si��cle, ne visent pas une restauration du pass�� au moyen de la chronologie et de l'encha��nement de causes et d'effets. Le v��cu personnel de Claude Simon et de Yu Hua les incite �� r��fl��chir sur la valeur de l'��criture face �� la violence des d��sastres, et �� remettre en cause toutes les modalit��s de repr��sentation pr��tendant r��tablir l'ordre du monde qui est en r��alit�� radicalement chaotique. L'aspect insaisissable, obs��dant de l'Histoire les obligent �� partir �� la recherche de formes nouvelles, et �� ��laborer une transfiguration de leur objet d'��criture. Ainsi, une exp��rience du temps chaotique voire fantastique, la hantise des a��eux et du p��re, les manifestations d'un ��rotisme intense, d'une violence aveugle, ainsi que tous les proc��d��s de d��sorganisation de la narration, toutes les ��tranget��s du langage, t��moignent d'un constat : l'��vocation du pass�� ne peut advenir qu'obliquement. L'importance de l'Histoire dans la di��g��se et dans la gen��se de leurs ��uvres r��fute un type de critique qui identifie ces ��uvres au formalisme. Ce lien organique entre l'Histoire et la fiction montre aussi qu'une certaine litt��rature contemporaine, caract��ris��e par une volont�� de rupture avec les codes classiques de la repr��sentation romanesque, surmonte une tentation nihiliste pour sugg��rer une ��thique.

We, as authors, have noticed a paradox in today’s society. We often hear inspirational quotes such as “you have to fail in order to reach success” or “you learn from failure”. Thomas Edison himself said “I haven’t failed; I have just identified many ways that donot work”. Yet in society and within many organizations, there is a lack of discussion and acceptance when it comes to mistakes and failures, thus also a lack of the learnings from them. Failure is actually a neglected and feared topic, referred as “the Elephant inthe board room”, where mistakes are manipulated in hope of being forgotten and nevernoticed. Nowadays, we live in a society in which individuals are chasing perfectionism. Therefore, there is a fear of making mistakes which hinders followers to dare and take risk to progress. We believe that employees constantly suffer from this pressure and unhealthy environment within corporations. Therefore, we wished to go beyond this issue as we found ourselves astonished by the large number of quote present out there. In order to explore the concept of failure, we identified two kind of organizations in which the culture of mistakes and failures are different than in corporations. The two fields investigated are the orchestra and football team. Mistakes in these organizationsare not feared rather expected and accepted. We asked ourselves what do these leaders do differently and if managers could learn from the conductors and coaches in order to avoid or prevent. To answer these questions, we analyzed different major componentsof leaders such as their perspective about performances, their role as leaders, the communication and relationship with their followers and last but not the least their perspectives and way of handling mistakes. It appears indeed that organizational leadershave lessons to learn from coaches and conductors regarding the four main area we have analyzed such as considering mistakes as part of the past and source of learning as well as implementing a two-way communication.

The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.

abstract: Teacher attrition and the migration between schools and districts can have a negative impact on quality of education and teacher performance. Novice teachers leave the profession because they are overwhelmed by the workload and responsibilities of the job. In a previous action research cycle, I found that novice teachers' perceptions of isolation and lack of opportunities to share experiences had a negative effect on teacher perceptions of efficacy. This action research project examines the effect of leveraging social media and professional learning communities to provide opportunities for a group of novice teachers to share experiences and seek advice. By addressing the challenges that novice teachers face and providing solutions for common problems, it is the hope of this researcher that highly effective teachers will remain in the classroom. The results of the study indicate that the combined use of Twitter and YouTube in collaboration with professional learning communities will improve teacher perceptions of efficacy. Teachers who participated in the social media based professional learning communities are also more likely to remain in the classroom.
Dissertation/Thesis
Ed.D. Educational Leadership and Policy Studies 2013

The development of social network sites (SNS) has been one of the most influential phenomena of digital technology in recent years. According to a survey by the Pew Research Center on the use of SNS in the United States (Smith, 2013), two-thirds of adults use tools such as Facebook, Twitter, Myspac and Linkedin and 60% of mobile applications used by smartphone owners are linked to the social network. The growing interest of Internet users for SNS is also confirmed by one of the latest Nielsen studies (2011). According to this study, Internet users in Europe spend more and more time on social networks and blogs: for example, Italian users spend 31% of their total time on the Internet by visiting these categories of services. Among the various SNS, Facebook is now the most popular, with over 900 million users, of which over 500 million access via mobile products (Facebook, 2012). " Social Media" refers to a wide range of applications that allow users to create, share, comment and discuss a multitude of digital content. Social media is considered "dynamic", "interactive", "democratic", "people-centred", "volatile", "social" and "adaptive" (Manca & Ranieri, 2016b). Another aspect of SM that is often overlooked is its ability to transform teaching/learning into a more social, open and collaborative activity. Researchers have used many theories/models to determine the feasibility of using social media for educational purposes. With the exponential growth of social media and the ease of information flow, new horizons are opening up, as the technological progress that allows the teacher to create a student/group on a social media platform and motivating learners to ask questions at any time to clarify their doubts. In addition, teachers can regularly provide parents has been with immediate feedback about the students’ progress. The use of social media, especially Facebook and Youtube, has boomed in the field of education. Thanks to Youtube videos, students can learn through sight and hearing by fixing and memorizing the key concepts of what has been acquired. Multisensory learning, as the name suggests, is the process of learning a new topic through the use of two or more senses. Sensory integration occurs in the central nervous system where complex interactions such as coordination, attention, emotions and memory are processed to give a meaningful response. This can include the visual and auditory combination. By activating brain regions associated with hearing and vision, they indicate a direct relationship between knowledge and sensory mechanisms in the brain. In this study I have examined with particular attention the relationship between technologies, digital media and the learning process. In the first part of the work the theoretical frame of reference is outlined for reconstructing the transition from a monosensory society to a multisensory society increasingly dominated by digital artifacts. The second part focuses on the results obtained by answering the question: "How do social media affect the visual and auditory learning of anatomy?" A multisensory integration model has been developed and there is a clear evidence that this model, based on social media Facebook and Youtube, has improved students’ performance in anatomy. Perceptual learning is a good testing ground for the multisensory as it is typically very slow, it requires many days of training and has been shown to be mediated by early visual areas of the brain traditionally considered to be highly unimodal. An auditory-visual study has been chosen because visual motion stimuli are typically accompanied by sounds and because there is anatomical evidence in animals and human neurophysiology studies indicating that hearing-sight interactions affect visual processing in the primary visual cortex as well. This study aims at the following: - investigating the role of the visual element in the study of anatomy thanks to the use of Youtube; - exploring how Youtube and Facebook technology have played a role in enhancing students' learning skills - shedding new light on the importance of Youtube and Facebook as fundamental teaching tools and as a resource for both teachers and students. This empirical research shows the positive results achieved using SNS and multisensory models in both higher and university education. note

El presente es un proyecto investigativo de carácter exploratorio con un enfoque descriptivo alrededor de un fenómeno poco estudiado: el homecasting. Se busca aportar en la construcción, definición y delimitación del fenómeno del homecastig a través de un estudio de caso en el cual se describen y analizan ejemplos específicos relacionados con sujetos, objetos y prácticas particulares, en torno a la producción casera audiovisual alojada en el portal YouTube. El proyecto, realizado entre los años 2009 y 2013 busca aplicar algunos conceptos y metodologías del estudio de la vida cotidiana y la antropología urbana al estudio de las interacciones en Internet, proponiendo un estudio de caso específico (pues los encontrados son más generales o teóricos y no se ocupan de asuntos particulares en relación al homecasting) aportando al campo comunicacional a través de una mirada transversal, que enfatiza en que lo audiovisual está en el centro de los cambios en el sentido de las experiencias estéticas contemporáneas.

碩士
樹德科技大學
資訊工程系碩士班
102
First year students in a junior high school in Kaohsiung City were recruited as subjects in this study. The purpose of this study is to understand how YouTube affects students’ learning interest and learning effectiveness when teachers integrate it into physical education in junior high school. According to the data we received by statistically analyzing the results when the teachers used YouTube and the traditional way to teach a basketball layup, the following conclusions about the experimental group and the control group were obtained: 1.All students in the experimental group enhanced their learning interest after YouTube-integrated instruction in a basketball layup was given. 2.Students in both the experimental and the control groups got obviously higher scores in the post-test than in the pre-test after YouTube-integrated instruction in a basketball layup was given, which represents enhanced learning effectiveness. 3.In the aspect of learning interest, different genders, one of the background variables, had significant differences in two dimensions: “I think PE is boring to me,” and “I hope my teachers will teach in this way.” No differences were found in the other dimensions. As for the other background variable “My teachers have used this type of teaching approach before,” students’ learning interest was not affected by whether they had been given YouTube-integrated instruction. The results of interviews with students showed that all interviewees were interested in PE class and that they all agreed that having PE class after watching videos was more attractive. 4.In the aspect of learning effectiveness, it was not affected by genders or by whether the students had been taught via this type of teaching approach. The results of interviews with students showed that all interviewees agreed that PE class was important, and most of them thought that YouTube-integrated instruction in physical education would be helpful for their learning in the future.

This research paper examines the role of the Internet as it relates to the development of social movements and political protest in the ‘physical’ world. It also analyses the role of independent media and reporting methodologies used by activists and net-artists. The emergence of online activism and an emphasis on collaboration, information sharing and open source tools also had a significant impact on new media arts discussions and aesthetics. The refugee activist movement in Australia is a key case study in this thesis, as it is an excellent example of how activists have used the Internet and WWW to garner support within the community and to engage people to come to protests. In addition, activists at the protests have reported these events on the WWW and this subject has also had a resounding impact within the context of contemporary and media arts. The implications of identity online is a major factor in constructing the arguments in this thesis, as the relationship between ‘real’ and ‘virtual’ space is explored in detail as it relates to personal identity and online community.