Relevant bibliographies by topics / Youth consumers

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Youth consumers'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Youth consumers"

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Amoroso, Donald, and Francisco Limcaoco Roman. "Youth Perception of Corporate Social Responsibility." International Journal of Asian Business and Information Management 10, no. 1 (January 2019): 1–25. http://dx.doi.org/10.4018/ijabim.2019010101.

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This research assesses the importance of corporate social responsibility (CSR) as it affects the perception of millennials regarding the socially responsible corporation that, in turn may influence their intention to purchase. The findings show that loyalty and trust appear stronger among older-age consumers than among the younger-age consumers, but both loyalty and authenticity are strong indicators of continuance intention. Younger-age consumers clearly analyzed authenticity to build trust and advocacy, whereas older-age consumer built trust with clearly communicated awareness of CSR initiatives. The managerial implications clearly highlight the importance of awareness for older-age consumers while authenticity was important for younger-age consumers. This offers opportunities for further development on the behavior of the two categoriews of consumers as well as strategies for practitioners to employ CSR to influence continuous purchases.
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Teare, Georgia, and Marijke Taks. "Exploring the Impact of the COVID-19 Pandemic on Youth Sport and Physical Activity Participation Trends." Sustainability 13, no. 4 (February 6, 2021): 1744. http://dx.doi.org/10.3390/su13041744.

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The COVID-19 pandemic offers youth sport organizations the opportunity to anticipate consumer behaviour trends and proactively improve their program offerings for more satisfying experiences for consumers post-pandemic. This conceptual paper explores potential impacts of the COVID-19 pandemic on changing youth sport and physical activity preferences and trends to inform sport and physical activity providers. Drawing from social ecology theory, assumptions for future trends for youth sport and physical activity are presented. Three trends for youth sport and physical activity as a result of the COVID-19 pandemic are predicted: (1) youths’ preferences from organized to non-organized contexts become amplified; (2) reasons for participating in sport or any physical activity shift for youth as well as parents/guardians; (3) consumers reconceptualize value expectations from youth sport and physical activity organizations. The proposed assumptions need to be tested in future research. It is anticipated that sport organizations can respond to changing trends and preferences by innovating in three areas: (1) programming, (2) marketing, and (3) resource management.
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Vandermerwe, Sandra. "Youth consumers: Growing pains." Business Horizons 33, no. 3 (May 1990): 30–36. http://dx.doi.org/10.1016/0007-6813(90)90038-d.

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Ertmanska, Karolina. "Sustainable Consumption Among Youth Consumers." EUROPEAN RESEARCH STUDIES JOURNAL XXIV, Special Issue 3 (September 1, 2021): 203–19. http://dx.doi.org/10.35808/ersj/2423.

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Frank, Phillip, and Kittichai (Tu) Watchravesringkan. "Exploring antecedents and consequences of young consumers’ perceived global brand equity." Journal of Product & Brand Management 25, no. 2 (April 18, 2016): 160–70. http://dx.doi.org/10.1108/jpbm-01-2015-0786.

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Purpose With the expansion of globalization, the increased competitive environment has led to the diffusion of brands across borders and cultures. Furthermore, young consumers represent an optimal segment for the proliferation of global consumer culture (GCC). This paper aims to examine the relationship between acculturation to global consumer culture (AGCC), perceived brand equity, attitudes toward the brand and brand resonance in the global sportswear brands context among young consumers in the USA. Design/methodology/approach A total of 394 undergraduate student participants ranging in age from 18 years to 24 years completed a multisectional structured survey. Model construct validity was tested using a confirmatory factor analysis. A structure equation model was used to test hypotheses and relationships. Findings Results showed that while cosmopolitan and self-identification with GCC dimensions of ACGG had a positive association with perceived brand equity, exposure to marketing activities of MNCs and global mass media exposure dimensions of AGCC had a negative association with perceived brand equity. Perceived brand equity also revealed a positive association with attitudes toward the brand, which in turn, affected brand resonance. Research limitations/implications The research used a sample of 18-24-year-old youth consumers. Future research could be extended to include younger (15-17-year old) sample to provide a broader sample of the youth market. In addition, future replication of findings should seek through cross-cultural investigation of multiple youth segments. Practical implications Findings suggest support multiple dimensions of the AGCC scale as holding significant influence on young consumers’ brand equity consisting of brand image and brand awareness. Managerially, the findings provide support on the youth consumer’s affinity toward self-identification with a GCC and cosmopolitan openness to foreign cultures as being positively related to the adoptions and retention of apparel brands. Social implications Theoretically, the results provide empirical evidence for the debate on the interrelationship between brand equity and attitudes toward brands. The theoretical model guiding the current study reflects the notion of an emerging acculturation process among a segment of the world’s population to a set of global consumer preferences and ideals that are increasingly being embodied in global brands. Originality/value This is among one of the first studies attempting to explore the applicability of Cleveland and Laroche’s (2007) AGCC concepts in predicting young consumers’ attitudes and behavioral responses toward global brands.
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Kylkilahti, Eliisa, and Minna Autio. "Young and Recognized in Service Interaction? Re-positioning Youth and Adulthood with Performance Tactics and Strategic Laughter." YOUNG 26, no. 1 (March 16, 2017): 17–33. http://dx.doi.org/10.1177/1103308816678742.

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Young consumers hold an iconic position in post-industrial cultures. In spite of youth idealization in consumer culture, we know little of how youth is situated in everyday interactions in service culture. In our study, we focus on age-related power structures in service encounters. We argue that customer service interaction is built on the norm of an adult order; that is, to achieve an appreciated position as a customer, young people are required to act like ‘middle-aged’ consumers. To gain recognition, young consumers use resistance tactics: They create co-performing teams together with adults and modify their own performance towards adulthood by masking signs of youth. The findings suggest that young people may also resist the dominant adult order; laughter and smiling express a strategy that re-positions adults into a less powerful position in the service environment. The study shows that young and adult categories in service interaction are constantly under re-negotiation.
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Knox, Susan, Sunny C. Collings, and Katherine Nelson. "Clinicians’ perspectives on recruiting youth consumers for suicide research." Mental Health and Social Inclusion 20, no. 1 (March 14, 2016): 52–62. http://dx.doi.org/10.1108/mhsi-11-2015-0039.

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Purpose – The purpose of this paper is to discuss mental health clinicians’ perspectives on recruiting youth for research exploring the influences of social media on self-harm in young men. Following the low recruitment of a clinical sample of young men to a qualitative e-mail interview study the authors investigated the barriers among clinicians who were involved in recruitment. Design/methodology/approach – Using a face-to-face, semi-structured interview, 13 clinicians were recruited and interviewed. Thematic analysis was undertaken to explore the issues which impeded a clinician-led approach to recruitment of young men. Findings – Online approaches to data collection hold promise as innovative ways to engage health consumers in research. However in this study the intention to e-mail interview young men increased clinicians’ perceptions of risk and contributed to the original study being abandoned. Inviting clinicians to recruit consumers to online research raised ethical and clinical dilemmas for clinicians because the potential risks of consumer participation in such research were unknown. Research limitations/implications – When involving clinicians as intermediaries in research, it is important to consider their perspectives on data collection methods and their perceptions of risk. Practical implications – Findings can be used to inform future recruitment strategies to ensure young men’s perspectives are present in the literature. Social implications – There is a need to balance increasing the presence of young men’s voices in the literature with clinical responsibilities for their best interests as mental health consumers. Originality/value – The study brings knowledge on perceptions of research risk into sharper focus in the research literature.
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Best, Amy L. "Youth Consumers and the Fast-food Market." Food, Culture & Society 17, no. 2 (June 2014): 283–300. http://dx.doi.org/10.2752/175174414x13871910531980.

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Alexandre, Ake Ake, Monde Absalome, Edjeme-Ake Angele, Bahi Gnogbo Alexis, Djaman Allico Joseph, and Yapo Angoue Paul. "Effects of Palm Oil Consumption on Lipid Profile among Rural Ivorian Youth." Journal of Food Research 6, no. 4 (July 11, 2017): 140. http://dx.doi.org/10.5539/jfr.v6n4p140.

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As palm oil has been qualified as atherogen, we have studied the impact of its consumption on changes of lipid and lipoprotein profiles of young Ivorian healthy subjects living in rural areas. It is a descriptive cross-sectional analytical study of about 120 Ivorian subjects aged 18 to 30 years, including 65 regular consumers of palm oil and 55 subjects consuming that oil periodically as control subjects. Serum concentrations of triglycerides, total cholesterol, HDL, LDL cholesterols and lipoprotein (a) were measured by enzyme conventional methods. The TC serum varied not significantly in both subjects’ groups as the triglycerides and HDL-C did. In addition, 58.46% of palm oil consumers had hypoLDLemia. The serum concentration of lipoprotein (a) was not significantly elevated (p> 0.05) with consumers compared to controls: 33.85% versus 29.09%, p = 0.55. The percentage of subjects with normal serum concentrations is higher in all the studied parameters, with both that is the consumers and the controls, except LDL cholesterol, of which the percentage of subjects with a lower value is the highest (58.46% for consumers and 52.73% for controls). This study has shown that the consumption of palm oil did not alter the lipid and lipoprotein profile of the consumer, on the contrary, this consumption revealed a decrease in cholesterol levels with these subjects.
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Lok Lam, Magnum Man, Eric Ping Hung Li, and Wing-Sun Liu. "Dissociative fashion practices and identity conflicts: local resistance as a response to clothing acculturation in the context of rural–urban migration." Journal of Fashion Marketing and Management: An International Journal 25, no. 4 (March 12, 2021): 723–47. http://dx.doi.org/10.1108/jfmm-07-2019-0150.

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PurposeThe purpose of the present study is to examine how local consumers disassociate themselves from migrants' acculturative practices and negotiate their identity through the symbolic consumption of fashion.Design/methodology/approachData for this interpretive study were obtained via phenomenological interviews with locally-born Chinese youth in Guangzhou, China, to examine their acculturative consumption practices as well as their subjective experiences of perceived threats to their lifestyle imposed by the influx of outsiders. Snowballing and purposive sampling methods were adopted in recruiting the research participants.FindingsData analyses revealed that local consumers adopt three dissociative strategies (stigmatization, avoidance and self-assertion) in order to ascribe meanings to their fashion consumption practices as a means of resolving identity conflicts and differentiate themselves from the migrant consumers.Research limitations/implicationsThis research offers a single perspective (i.e. that of local-born young consumers residing in Guangzhou) on the locals' attitudes aimed at distinguishing and negotiating their identities in an intercultural setting via specific fashion-clothing choices. This research has theoretical implications for the consumer acculturation theory and identity negotiation.Practical implicationsFindings yielded by the present study have important implications for commercial companies focusing on fashion consumption, in particular for marketing practices aimed at rural-urban identification and youth market segmentation.Social implicationsThis study contributes to the existing discussion on consumer acculturation by offering an intracultural perspective to the understanding of local consumers' responses to migrants' acculturation. It also provides managerial insights for fashion retailers, prompting them to rethink their market segmentation strategies to address population mobility in the marketplace and better understand how it alters the in-between social relationships that result in different consumption patterns and practices.Originality/valueThis study contributes to the existing discussion on youth consumer acculturation theories by offering an intercultural perspective to the understanding of local consumers' responses to migrants' acculturation attempts. It also offers managerial insights for fashion retailers, prompting them to rethink their market segmentation strategies to address population mobility and better understand how it alters the social relationships that result in different consumption patterns and practices.
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Dissertations / Theses on the topic "Youth consumers"

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Alfakhri, Yazeed Mohammed Mahmoud. "Youth consumers' perceptions of corporate social responsibility : an Islamic perspective." Thesis, University of Hull, 2014. http://hydra.hull.ac.uk/resources/hull:11607.

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As the interest in CSR has increased, the concept has been applied to different sectors and cultures. However, CSR has been founded on liberal, Western foundations and most CSR investigations have been based on Western values as they have considered CSR in European and North American cultures. Hence it is crucial to examine CSR in different religious and cultural contexts. This research has addressed this gap by investigating the concept of CSR from the perspective of Muslim consumers’ perspectives, within an Arab culture. Thus, this research sought to understand the perception of Muslim consumers in Saudi Arabia of the concept of CSR in order to conceptualise an Islamic-based perspective of CSR. Saudi Arabia has been used as the context because it is an exclusively Islamic country and its culture is deeply embedded with Islamic values. An interpretivist paradigm has been selected using an inductive approach; qualitative data has been collected through in-depth semi-structured interviews. The sample for the research is thirty-four young Saudis and includes males and females. According to the research findings, the majority of participants concurred with the components of Carroll’s (1991) CSR pyramid; however the results lead to minor modifications of the pyramid to better fit the Islamic context. Thus any organisation that practices CSR in Saudi Arabia should take into consideration Islamic Sharia and Islamic ethics as they are the fundamental building blocks. Furthermore, there are two perspectives of CSR in the literature: external social responsibility and internal social responsibility. However, based on the findings of the research, a new perspective, private social responsibility, has been added to the two current perspectives. This perspective is the fundamental and the basic component upon which organisations should base their CSR strategy from an Islamic perspective. The term “private” is used as there part of Islamic CSR is hidden while the other part is visible. To explain the hidden and visible parts, the researcher has developed an “Islamic CSR tree model” which conceptualises the concept of CSR in Islam. The findings of the research have indicated that, rather than continue with the overt CSR strategies used by Western marketing managers, organisations should use a more covert approach to CSR, one that is embedded in Islamic principles such as modesty. Thus if an organisation promotes their “good acts” this could be seen as Riya (showing-off) which is prohibited in Islam. Therefore, in the Saudi context it is necessary to embed Islamic values in the organisation’s CSR foundations allowing this internalisation to develop throughout the organisation and create its own flow of communications. This research makes a contribution to the academic literature by changing the emphasis of Carroll’s (1991) building blocks of CSR and proposing that Islamic-based CSR is fundamentally concerned with a need for covert forms of CSR.
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Pabst, Johanna. "Empowered Youth: The Co-Creation of Youth as Technological Citizens and Consumers Within Community-Based Technology Programs." Thesis, Boston College, 2014. http://hdl.handle.net/2345/3798.

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Thesis advisor: Stephen Pfohl
The purpose of this study is to investigate the new media ecologies of urban, low-income youth and youth of color, and how they develop literacies and competencies around technology in the particular spaces of Community Technology Centers (CTCs), while placing them within their broader technological experiences and raced, classed, and gendered identities. This study builds on the concept of youth as experiencing a "new media ecology" in which youth engagement with technology is understood as a phenomenon which connects all spheres of experience. Through this work, I refine the understanding of how marginalized young people engage with technology in order to expand our understanding of digital inequality and its effects, as well as how digital inequality and inclusion interact with young people's identities and social worlds more broadly. Young people, marginalized by their raced, classes, and gendered identities, are both accused of being wasteful in their technology engagement, and are welcomed into these non-traditional learning spaces in order to cultivate their uses of technology into more meaningful and productive outcomes. There is a growing proliferation of informal and creative digital learning programs, and corresponding research and interrogation of the activities within these spaces. However, we lack a full and holistic understanding of who these young people are as technological citizens and consumers, an understanding that is necessary to inform effective interventions around digital inequality. Through qualitative research within two Boston-area Community Technology Centers, including participant observation and interviews, this study presents an analysis of how young people as agentic individuals interact with the contexts they enter into to produce new forms of agency and disempowerment. Rather than focusing on one area of the digital learning environment or youth technological experience, as other researchers have done, I delineate a more complete and dialogic view of less-advantaged young people and their technological engagement. My findings build on the need for supportive informal technology learning environments for marginalized youth, both in terms of providing stable environments with rich resources for technological exploration and skill-building, as well as providing learning environments which valorize and encourage youth agency and identity work. It is also necessary to recognize and allow for differences among youth in these spaces, who vary not only in terms of race, class, and gender, but also skills, abilities, interests, and motivations. I also call attention to the ways in which structural inequalities enter into these informal learning environments, resulting in their reproduction
Thesis (PhD) — Boston College, 2014
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Sociology
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Adam, Shaneen. "Youth perception of service quality of large food retailers in the Cape Metropolis." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2654.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2017.
Retailers (including food retailers) are facing challenging times due to the dynamic business environment. Increasing competition, uncertain economic environment. The sophistication of consumers has prompted retailers to improve not only their product offering but service quality too. Some food retailers, however, have gained a reputation for poor service quality. On the other hand, those food retailers providing high levels of service quality, warrant customer satisfaction and customer loyalty, and minimise customer defection, ultimately affecting positive profitability. The youth is a significant market to target for any retailer. Retailers that can attract and muster support from the youth can build long term relationships that result in strong customer loyalty. For this study, second and third year retail students enrolled at a university of technology were deemed as the target population following the rationale that these students would be familiar with retail concepts and be conscious of service quality issues. The study aimed to measure youth perceptions of service quality of large food retailers in line with the dimensions of the Retail Service Quality Scale (RSQS). An online survey was employed via the university’s intranet to where the youth customers were requested to rate their service quality perceptions of a large food retailer they frequented the most and to highlight areas of service quality that required attention. The results were generally neutral, large food retailers were generally perceived as fairly providing quality service in some areas, though in other areas not so successful. The findings reveal that youth significantly felt personal interaction and physical aspects of the retailer was the most important service quality determinant. In particular, convenient shopping was paramount; and thereafter quality goods and services offered by the retailer. The study further showed that youth favoured service quality offered by retailers over the price of goods and services. Therefore, youth would remain loyal to their food retailers that provide satisfactory levels of service quality even if their prices were higher than their competitors’ prices. Retailers that want to attract youth would need to improve the reliability dimension, which includes stock availability, and the service process relating to paying. The literature and the data collected provided the researcher with the opportunity to explore youth perceptions of service quality of food retailers in the Cape Metropolis.
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MACIEL, FERNANDA MARCIA ARAUJO. "BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2011. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18184@1.

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Esta pesquisa teve como objetivo verificar quais são as dimensões de personalidade de marca percebidas por consumidores jovens nos EUA e no Brasil, quando se trata das marcas McDonald’s e Subway, e se essas dimensões possuem configurações semelhantes nos dois países. Foram utilizadas as dimensões da personalidade de marca propostas por Aaker (1997), no contexto americano, e por Muniz (2005), no contexto brasileiro. A partir destes dois trabalhos, foi obtida uma única escala, com 67 itens, para a medição da personalidade de marca. A pesquisa de campo foi realizada por meio de auto-aplicação de questionários estruturados, entregues em mãos pela pesquisadora aos respondentes. A amostra, de conveniência, foi constituída por 203 jovens consumidores brasileiros (alunos da PUC-Rio) e 207 americanos (alunos da Boston University). Foram identificadas cinco dimensões de personalidade de marca, conforme estudos anteriores, para cada uma das marcas estudadas, em cada país. A pesquisa também verificou a influência exercida pela relação entre familiaridade de marca e a percepção da personalidade junto aos consumidores. Os resultados foram analisados por meio das técnicas de análise fatorial exploratória e confirmatória. As conclusões apontam semelhanças e diferenças entre as percepções de personalidade das marcas McDonald’s e Subway de jovens consumidores brasileiros e americanos.
This study aimed to determine what are the dimensions of brand personality perceived by young consumers in the U.S. and Brazil, when it comes to brands McDonald s and Subway, and if these dimensions have similar settings in both countries. We used the dimensions of brand personality proposed by Aaker (1997), in the American context, and Muniz (2005), in Brazilian context. From these two studies, we obtained a single scale with 67 items for measuring brand personality. The field research was conducted through self-structured questionnaires, hand delivered to respondents by the researcher. A convenience sample was composed of 203 young Brazilian consumers (students of PUC-Rio) and 207 Americans (students of Boston University). We identified five dimensions of brand personality, as previously studies, for each of the brands studied in each country. The survey also verified the influence by relationship between familiarity and brand personality perception among consumers. The results were analyzed using the techniques of exploratory and confirmatory factor analysis. The findings point out similarities and differences between the perceptions of personality of the brands McDonald s and Subway, from young Brazilian and American consumers.
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Yung, Lai-fong Edith. "Popular culture and deviant youth behaviour in Hong Kong." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20622296.

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Leung, Wai-hong, and 梁偉康. "Determinants for shopping centre choices by the youth in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207657.

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Shopping centres have become part of the daily lives of the urban citizens. Going to shopping centres for dining, shopping, entertainment activities is commonly observed among normal families and individuals of all ages in Hong Kong. How do people choose the shopping centre they are going to visit? What are the factors that affect the choice of shopping centres for visit? Youth, being the most active group for the retail market, and also the frequent visitors of shopping centres, plays a relatively more important role than other customers. It is worth to have a study for youth’s preferences for shopping centres. This study focuses on the youth who are aged from 18 to 30. In order to get their opinions about the factors affecting their choices in visiting shopping centres, a questionnaire survey was conducted. After the analysis of the views obtained, it was noticed that a good location, mature transportation, variety of shops, tenant mix, as well as entertainment features are the most important factors that the youth in Hong Kong would consider when they are choosing shopping centres. Among those factors, location was chosen as the most important determinant that the youth would consider in choosing shopping centres for visiting. It is suggested that the landlords, management agents and business operators of shopping centres should take these factors into account and have to consider those when they plan, develop, manage, and promote their shopping centres.
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Housing Management
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Master of Housing Management
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Yung, Lai-fong Edith, and 容麗芳. "Popular culture and deviant youth behaviour in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31978800.

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Cocker, Hayley Louise. "Youth, multiple selves and alcohol consumption : how young consumers navigate multiple selves within a risky consumption context." Thesis, Lancaster University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.668129.

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Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.

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[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the extended TPB as the theoretical framework, the second stream investigated determinants of mobile loyalty intentions. Common to both streams, a key contribution of this dissertation was how hedonic consumption moderated the relationships among mobile loyalty intentions and their determinants. The dissertation addressed five questions in the two research streams, which to the author's knowledge no published studies have explored. Using a triangulation approach to address the research questions, a qualitative survey and literature review yielded six determinants of mobile loyalty intentions. Next, a pretest led to an improved questionnaire before a large-scale survey gathered data for empirical testing. The survey took place with Singaporean youth and yielded a cleaned sample of n = 415. ... For both low and high hedonic consumptions, customer value was insignificant. This might be due to Singapore's competitive mobile service market; youth perceived little differences in value for money among competing mobile service providers. Testing alternative models offered further insights into youth's mobile loyalty intentions. Youth's mobile loyalty behaviour, operationalised as past switching, was not stochastic, suggesting that mobile loyalty intentions contained underlying determinants. Brand trust, salient in other contexts, did not apply to mobile loyalty intentions perhaps because youth perceived little risk in switching mobile service providers in developed markets. An attitude-group norm interaction also did not relate to mobile loyalty intentions, supporting TPB's construct independence and parsimony. Finally, attitude and customer satisfaction were operationally similar in that they related to mobile loyalty intentions similarly. The dissertation concluded by offering academic and managerial implications and contributions, limitations, and future research areas.
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Haider, Nashya. "Attitudes of Hong Kong Chinese adolescents towards brands." Thesis, Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18618480.

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Books on the topic "Youth consumers"

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Youth and consumption. Hong Kong: City University of Hong Kong Press, 2010.

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Robert, Brown. The U.S. urban youth market: Targeting the trendsetters. New York: Packaged Facts, 2000.

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Claire, Wallace, ed. Youth, family, and citizenship. Buckingham [England]: Open University Press, 1992.

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Changing cultures: Feminism, youth and consumerism. London: Sage, 1992.

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Lawrence, Hamdan, ed. Youthtrends: Capturing the $200 billion youth market. New York: St. Martin's Press, 1987.

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Barbieri, Silvia. Los jovenes del 90, los decisores del 2000: Consumos y demandas culturales. [Tucumán, Argentina?: s.n., 1994.

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Advertising Research Foundation Youth Research Workshop (5th 1994 New York, N.Y.). Transcript proceedings: Youth as consumer trend setters : new research and insights into their growing importance. New York, N.Y: Advertising Research Foundation, 1994.

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The mid-youth market: Baby boomers in their peak earning and spending years. Ithaca, N.Y: New Strategist Publications, 1996.

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Opaschowski, Horst W. Jugend und Freizeit: Eine Bestandsaufnahme. Hamburg: BAT Freizeit-Forschungsinstitut, 1996.

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Lange, Elmar. Jugendkonsum: Empirische Untersuchungen über Konsummuster, Freizeitverhalten und soziale Milieus bei Jugendlichen in der Bundesrepublik Deutschland. Opladen: Leske + Budrich, 1991.

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Book chapters on the topic "Youth consumers"

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Miles, Steven. "Researching Young People as Consumers: Can and Should We Ask Them Why?" In Researching Youth, 170–85. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230522466_11.

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Martin, Jenny, and Lyn Carter. "Finding Ways to Fill the Void: A Study of Science Preservice Teachers’ Self–Positioning as Consumers." In Sociocultural Perspectives on Youth Ethical Consumerism, 19–32. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65608-3_2.

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Hardon, Anita. "Chemical Breath." In Critical Studies in Risk and Uncertainty, 81–111. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-57081-1_3.

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Abstract Chemical Breath presents two focused ethnographies that look at the relationship between young people and the inhaling of tobacco and synthetic cannabinoids. The first comes from a group of young people in Paris who smoke electronic cigarettes (e-cigarettes), who refer to themselves as “vapoteurs,” and the second comes from a group of young people in Makassar who smoke synthetic cannabinoids. The young people partaking in these popular practices value the social bonding they experience; they are also bombarded with social media messages encouraging the use of these products. And both face harms that may increase the precariousness of their lives: the Makassarian youth face imprisonment if discovered, and the health consequences of these synthetics are not fully understood. Similarly, the Parisian youth also risk lung damage, as vaping, while advertised as “safer” and sought out as a means to reduce the harms associated with cigarette smoke, exposes consumers to chemicals that either are understudied or known to be threats to health. The chapter concludes by pointing how these young people’s lives would benefit from sensible government regulation.
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Khan, Tabassum Ruhi. "Consumer citizenship and Indian Muslim youth." In Globalising Everyday Consumption in India, 206–20. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429058059-10.

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Roth, Wolff-Michael. "Youth Consumerism: A Cultural–Historical Approach." In Sociocultural Perspectives on Youth Ethical Consumerism, 237–61. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65608-3_15.

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Johnson, Princess Daazhraii. "Towards Ethical Youth Consumerism in Alaska: The Transformation of Alaskan Education and a Viable Transition off Fossil Fuels and the Consumer Pipeline." In Sociocultural Perspectives on Youth Ethical Consumerism, 177–99. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65608-3_12.

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Reis, Giuliano, Michael Mueller, and Rachel Gisewhite. "Sociocultural Perspectives on Youth Ethical Consumerism: An Introduction." In Sociocultural Perspectives on Youth Ethical Consumerism, 1–17. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65608-3_1.

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Castano Rodriguez, Carolina. "Challenging Speciesism: Youth Repositioning of Identities as Ethical Adults." In Sociocultural Perspectives on Youth Ethical Consumerism, 149–62. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65608-3_10.

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Hensley, Nathan. "Promoting Mindfulness in Education: The “SURE” Approach." In Sociocultural Perspectives on Youth Ethical Consumerism, 163–75. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65608-3_11.

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Reis, Giuliano. "Consuming School (Science) Education: A Family-Based Perspective." In Sociocultural Perspectives on Youth Ethical Consumerism, 201–16. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65608-3_13.

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Conference papers on the topic "Youth consumers"

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Hou, Keyu, Shunxun Li, Jingjing Li, Wei Xu, Rui Wang, and Jin Zhou. "Research on consumer portraits of offline fast fashion shoe stores based on IoT smart hardware." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.9.

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There is a close relationship between consumer’s portrait and product’s attributes. Consumer portraits are usually obtained from information provided by consumers or by using data analysis of computer vision technology when they were in store. However, there was few concerns on the product’s attribute which was a critical factor affecting consumer portrait establishment. Therefore, the purpose of this study was to establish IoT based product attributes’ data collection system then to use this system to portrait consumers behaviors. Firstly, we used our own developed smart hardware to collect consumers' attention data on products of fast fashion shoe stores. Then the product attention index was obtained by combining sales data, and the quantitative attributes of the products with the highest attention index were analyzed, including the age, style and price. At last, improved the TOFA model to make it suitable for the conversion analysis of product attributes to consumer portraits. The results showed that there were core hedonic middle-aged consumer groups and potential thrifty youth consumer groups in the store, and the styles of shoes tend to be fashionable and casual. The conclusion was that the new model can effectively analyze the core consumer portraits of shoe stores and provide strategies for shoe store positioning and supply.
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Becirovic, V., B. Nikolic, S. Hanjalic, and M. Brkic. "Modeling a group of consumers in order to analyze power quality." In 2013 4th International Youth Conference on Energy (IYCE). IEEE, 2013. http://dx.doi.org/10.1109/iyce.2013.6604161.

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Emhemad Tariki, Husain. "The Factors Influencing Consumers’ Willingness To Boycott Among Malaysian Muslim Youth." In AIMC 2018 - Asia International Multidisciplinary Conference. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.05.02.31.

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Garda, Betül, Zeynep Karaçor, and Süleyman Karaçor. "The Determination of Consumer Rights Knowledge Level of Youth: A Research on the Tourism and Hotel Management Students." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02157.

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From the beginning of the 20th century it has been observed that detailed studies have been carried on consumer protection and consumer rights by countries, civil society organizations, private sector companies and universities. A harmonious co-operation between these units is of great importance in terms of ensuring effective consumer protection. Because the informing, education and protection of the consumer is accepted as a necessity of modern society. Consumer education is seen as a prerequisite for long-term social and cultural development. Tourists can experience various problems in purchasing goods and services in the regions they travel and do not know which way to apply in such a situation. In this context, youth who are educated tourism management should be knowledgeable about consumer rights are important in terms of resolving the expectations of consumers. In this context, the main purpose of the research is to reveal the knowledge level and behavior of consumer rights of tourism students. The questionnaire prepared for this purpose was applied to the students of Selcuk University Tourism Faculty. As a result of the research, it was determined that the students who participated in the survey know the consumer rights law. However, it has been determined that they do not know the contents of the basic rights provided in this law and the ways of utilization at the desired level.
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Karpenko, V. I., S. P. Vasilev, A. P. Boltunov, E. A. Voloshin, and A. A. Voloshin. "Intelligent Consumers Device and Cybersecurity of Load Management in Microgrids." In 2019 2nd International Youth Scientific and Technical Conference on Relay Protection and Automation (RPA). IEEE, 2019. http://dx.doi.org/10.1109/rpa47751.2019.8958376.

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Petrov, K. V., A. I. Popov, I. A. Goryachevsky, S. A. Piskunov, D. N. Ulyanov, and I. N. Yudin. "Distributing Network Automation to Increase the Reliability Power Supply to Consumers." In 2020 3rd International Youth Scientific and Technical Conference on Relay Protection and Automation (RPA). IEEE, 2020. http://dx.doi.org/10.1109/rpa51116.2020.9301734.

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Mansor, Nor Shahila. "Linguistic Variety in Local Commercial Discourse." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.16-6.

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This study aimed to reveal the linguistic variety incorporated into local commercial discourse in Malaysia. The focus of this study is to determined how the linguistic variety is used in local fashion articles as a marketing strategy to attract the target consumers. This was a qualitative descriptive study. A total of 60 titles of the commercial articles published in 3 famous local fashion magazines namely Remaja (Youth), Keluarga (Family) and Nona (Woman) were gathered to examine the use of the linguistic variety. The findings show a high usage of English in Malay advertisements, the use of syllabic shortening or ‘clipping,’ and the existence of semantic innovation or new word influences from other languages.
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Hanyu Zhu. "Empirical study of urban youth consumer groups for sportswear brands." In 2010 IEEE 11th International Conference on Computer-Aided Industrial Design & Conceptual Design 1. IEEE, 2010. http://dx.doi.org/10.1109/caidcd.2010.5681289.

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Leshchyshyn Mykolaivna, Maryna, Svitlana Garkavenko, Victoria Kernesh, Borys Zlotenko, Tetiana Kulik, and Anastasia Glionik. "Transformation of art objects in the 3D design process of shoe parts." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.i.11.

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The analysis and classification of shaping methods in the design of shoe bottom parts, and the investigation of research methods of automation of the design process of shaping shoe bottom parts to increase the efficiency of the design process and reduce the complexity of manufacturing products at the stages of technological preparation. Based on the use of means of transformation and harmonization, the structure of the stages of shaping of art objects to obtain modern shapes was developed, which made it possible to implement a new approach to the artistic design of footwear. On the basis of the developed approaches to the choice of shapes and shaping methods sketches were created and 3D models of shoe bottom parts with the subsequent program analysis of loading on a sole were developed. New shapes shoe bottom parts have been developed with the help of transformation principles and a model has been made by automated design methods, which can be used in technological preparation for the manufacture of light industry products. Regularities of transformation processes for improvement of artistic design of footwear on the principles of bionics and stylization are established. Given that the complexity of structures and the emergence of new spatial solutions pose designers more complex technical tasks for the implementation of design projects, a method was proposed of calculating the strength and stability of products of complex geometric shapes, taking into account the materials from which they are made. As a result of the performed work, women's shoes of the “shuttle” design with an over seam back allowance were developed. Given the fact that the shoes should be comfortable and meet ergonomic indicators, the materials, the shape of the pad, and the design of the model were selected. The purpose of this shoe is everyday wearing, focused on the youth category of consumers. The used technique allows shaping a wide range of various prototypes of footwear, using a small number of transformed products. Determining the most loaded areas made it possible to propose measures to improve the design of shoes of non-standard models. And the combination of the given techniques with modern high-tech production helps to save means of the manufacturer and to increase the service life of footwear.
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Grunt, Elena. "FACTORS AFFECTING CONSUMER BEHAVIOUR OF RUSSIAN YOUTH WHEN CHOOSING FASHION CLOTHES." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/33/s12.036.

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Reports on the topic "Youth consumers"

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Diddi, Sonali, Cammie Hensley, and Karen Hyllegard. Consumer Attitudes towards LGBT Homeless Youth Cause Related Marketing Campaign: Application of Self Schema Theory. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1561.

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