To see the other types of publications on this topic, follow the link: Youth consumers.
Dissertations / Theses on the topic 'Youth consumers'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Youth consumers.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Alfakhri, Yazeed Mohammed Mahmoud. "Youth consumers' perceptions of corporate social responsibility : an Islamic perspective." Thesis, University of Hull, 2014. http://hydra.hull.ac.uk/resources/hull:11607.
Full textAbstract:
As the interest in CSR has increased, the concept has been applied to different sectors and cultures. However, CSR has been founded on liberal, Western foundations and most CSR investigations have been based on Western values as they have considered CSR in European and North American cultures. Hence it is crucial to examine CSR in different religious and cultural contexts. This research has addressed this gap by investigating the concept of CSR from the perspective of Muslim consumers’ perspectives, within an Arab culture. Thus, this research sought to understand the perception of Muslim consumers in Saudi Arabia of the concept of CSR in order to conceptualise an Islamic-based perspective of CSR. Saudi Arabia has been used as the context because it is an exclusively Islamic country and its culture is deeply embedded with Islamic values. An interpretivist paradigm has been selected using an inductive approach; qualitative data has been collected through in-depth semi-structured interviews. The sample for the research is thirty-four young Saudis and includes males and females. According to the research findings, the majority of participants concurred with the components of Carroll’s (1991) CSR pyramid; however the results lead to minor modifications of the pyramid to better fit the Islamic context. Thus any organisation that practices CSR in Saudi Arabia should take into consideration Islamic Sharia and Islamic ethics as they are the fundamental building blocks. Furthermore, there are two perspectives of CSR in the literature: external social responsibility and internal social responsibility. However, based on the findings of the research, a new perspective, private social responsibility, has been added to the two current perspectives. This perspective is the fundamental and the basic component upon which organisations should base their CSR strategy from an Islamic perspective. The term “private” is used as there part of Islamic CSR is hidden while the other part is visible. To explain the hidden and visible parts, the researcher has developed an “Islamic CSR tree model” which conceptualises the concept of CSR in Islam. The findings of the research have indicated that, rather than continue with the overt CSR strategies used by Western marketing managers, organisations should use a more covert approach to CSR, one that is embedded in Islamic principles such as modesty. Thus if an organisation promotes their “good acts” this could be seen as Riya (showing-off) which is prohibited in Islam. Therefore, in the Saudi context it is necessary to embed Islamic values in the organisation’s CSR foundations allowing this internalisation to develop throughout the organisation and create its own flow of communications. This research makes a contribution to the academic literature by changing the emphasis of Carroll’s (1991) building blocks of CSR and proposing that Islamic-based CSR is fundamentally concerned with a need for covert forms of CSR.
2
Pabst, Johanna. "Empowered Youth: The Co-Creation of Youth as Technological Citizens and Consumers Within Community-Based Technology Programs." Thesis, Boston College, 2014. http://hdl.handle.net/2345/3798.
Full textAbstract:
Thesis advisor: Stephen PfohlThe purpose of this study is to investigate the new media ecologies of urban, low-income youth and youth of color, and how they develop literacies and competencies around technology in the particular spaces of Community Technology Centers (CTCs), while placing them within their broader technological experiences and raced, classed, and gendered identities. This study builds on the concept of youth as experiencing a "new media ecology" in which youth engagement with technology is understood as a phenomenon which connects all spheres of experience. Through this work, I refine the understanding of how marginalized young people engage with technology in order to expand our understanding of digital inequality and its effects, as well as how digital inequality and inclusion interact with young people's identities and social worlds more broadly. Young people, marginalized by their raced, classes, and gendered identities, are both accused of being wasteful in their technology engagement, and are welcomed into these non-traditional learning spaces in order to cultivate their uses of technology into more meaningful and productive outcomes. There is a growing proliferation of informal and creative digital learning programs, and corresponding research and interrogation of the activities within these spaces. However, we lack a full and holistic understanding of who these young people are as technological citizens and consumers, an understanding that is necessary to inform effective interventions around digital inequality. Through qualitative research within two Boston-area Community Technology Centers, including participant observation and interviews, this study presents an analysis of how young people as agentic individuals interact with the contexts they enter into to produce new forms of agency and disempowerment. Rather than focusing on one area of the digital learning environment or youth technological experience, as other researchers have done, I delineate a more complete and dialogic view of less-advantaged young people and their technological engagement. My findings build on the need for supportive informal technology learning environments for marginalized youth, both in terms of providing stable environments with rich resources for technological exploration and skill-building, as well as providing learning environments which valorize and encourage youth agency and identity work. It is also necessary to recognize and allow for differences among youth in these spaces, who vary not only in terms of race, class, and gender, but also skills, abilities, interests, and motivations. I also call attention to the ways in which structural inequalities enter into these informal learning environments, resulting in their reproduction
Thesis (PhD) — Boston College, 2014
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Sociology
3
Adam, Shaneen. "Youth perception of service quality of large food retailers in the Cape Metropolis." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2654.
Full textAbstract:
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2017.Retailers (including food retailers) are facing challenging times due to the dynamic business environment. Increasing competition, uncertain economic environment. The sophistication of consumers has prompted retailers to improve not only their product offering but service quality too. Some food retailers, however, have gained a reputation for poor service quality. On the other hand, those food retailers providing high levels of service quality, warrant customer satisfaction and customer loyalty, and minimise customer defection, ultimately affecting positive profitability. The youth is a significant market to target for any retailer. Retailers that can attract and muster support from the youth can build long term relationships that result in strong customer loyalty. For this study, second and third year retail students enrolled at a university of technology were deemed as the target population following the rationale that these students would be familiar with retail concepts and be conscious of service quality issues. The study aimed to measure youth perceptions of service quality of large food retailers in line with the dimensions of the Retail Service Quality Scale (RSQS). An online survey was employed via the university’s intranet to where the youth customers were requested to rate their service quality perceptions of a large food retailer they frequented the most and to highlight areas of service quality that required attention. The results were generally neutral, large food retailers were generally perceived as fairly providing quality service in some areas, though in other areas not so successful. The findings reveal that youth significantly felt personal interaction and physical aspects of the retailer was the most important service quality determinant. In particular, convenient shopping was paramount; and thereafter quality goods and services offered by the retailer. The study further showed that youth favoured service quality offered by retailers over the price of goods and services. Therefore, youth would remain loyal to their food retailers that provide satisfactory levels of service quality even if their prices were higher than their competitors’ prices. Retailers that want to attract youth would need to improve the reliability dimension, which includes stock availability, and the service process relating to paying. The literature and the data collected provided the researcher with the opportunity to explore youth perceptions of service quality of food retailers in the Cape Metropolis.
4
MACIEL, FERNANDA MARCIA ARAUJO. "BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2011. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18184@1.
Full textAbstract:
Esta pesquisa teve como objetivo verificar quais são as dimensões de
personalidade de marca percebidas por consumidores jovens nos EUA e no Brasil,
quando se trata das marcas McDonald’s e Subway, e se essas dimensões possuem
configurações semelhantes nos dois países. Foram utilizadas as dimensões da
personalidade de marca propostas por Aaker (1997), no contexto americano, e por
Muniz (2005), no contexto brasileiro. A partir destes dois trabalhos, foi obtida
uma única escala, com 67 itens, para a medição da personalidade de marca. A
pesquisa de campo foi realizada por meio de auto-aplicação de questionários
estruturados, entregues em mãos pela pesquisadora aos respondentes. A amostra,
de conveniência, foi constituída por 203 jovens consumidores brasileiros (alunos
da PUC-Rio) e 207 americanos (alunos da Boston University). Foram
identificadas cinco dimensões de personalidade de marca, conforme estudos
anteriores, para cada uma das marcas estudadas, em cada país. A pesquisa
também verificou a influência exercida pela relação entre familiaridade de marca
e a percepção da personalidade junto aos consumidores. Os resultados foram
analisados por meio das técnicas de análise fatorial exploratória e confirmatória.
As conclusões apontam semelhanças e diferenças entre as percepções de
personalidade das marcas McDonald’s e Subway de jovens consumidores
brasileiros e americanos.This study aimed to determine what are the dimensions of brand personality perceived by young consumers in the U.S. and Brazil, when it comes to brands McDonald s and Subway, and if these dimensions have similar settings in both countries. We used the dimensions of brand personality proposed by Aaker (1997), in the American context, and Muniz (2005), in Brazilian context. From these two studies, we obtained a single scale with 67 items for measuring brand personality. The field research was conducted through self-structured questionnaires, hand delivered to respondents by the researcher. A convenience sample was composed of 203 young Brazilian consumers (students of PUC-Rio) and 207 Americans (students of Boston University). We identified five dimensions of brand personality, as previously studies, for each of the brands studied in each country. The survey also verified the influence by relationship between familiarity and brand personality perception among consumers. The results were analyzed using the techniques of exploratory and confirmatory factor analysis. The findings point out similarities and differences between the perceptions of personality of the brands McDonald s and Subway, from young Brazilian and American consumers.
5
Yung, Lai-fong Edith. "Popular culture and deviant youth behaviour in Hong Kong." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20622296.
Full text
6
Leung, Wai-hong, and 梁偉康. "Determinants for shopping centre choices by the youth in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207657.
Full textAbstract:
Shopping centres have become part of the daily lives of the urban citizens. Going to shopping centres for dining, shopping, entertainment activities is commonly observed among normal families and individuals of all ages in Hong Kong. How do people choose the shopping centre they are going to visit? What are the factors that affect the choice of shopping centres for visit? Youth, being the most active group for the retail market, and also the frequent visitors of shopping centres, plays a relatively more important role than other customers. It is worth to have a study for youth’s preferences for shopping centres.
This study focuses on the youth who are aged from 18 to 30. In order to get their opinions about the factors affecting their choices in visiting shopping centres, a questionnaire survey was conducted. After the analysis of the views obtained, it was noticed that a good location, mature transportation, variety of shops, tenant mix, as well as entertainment features are the most important factors that the youth in Hong Kong would consider when they are choosing shopping centres. Among those factors, location was chosen as the most important determinant that the youth would consider in choosing shopping centres for visiting.
It is suggested that the landlords, management agents and business operators of shopping centres should take these factors into account and have to consider those when they plan, develop, manage, and promote their shopping centres.published_or_final_version
Housing Management
Master
Master of Housing Management
7
Yung, Lai-fong Edith, and 容麗芳. "Popular culture and deviant youth behaviour in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31978800.
Full text
8
Cocker, Hayley Louise. "Youth, multiple selves and alcohol consumption : how young consumers navigate multiple selves within a risky consumption context." Thesis, Lancaster University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.668129.
Full text
9
Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.
Full textAbstract:
[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the extended TPB as the theoretical framework, the second stream investigated determinants of mobile loyalty intentions. Common to both streams, a key contribution of this dissertation was how hedonic consumption moderated the relationships among mobile loyalty intentions and their determinants. The dissertation addressed five questions in the two research streams, which to the author's knowledge no published studies have explored. Using a triangulation approach to address the research questions, a qualitative survey and literature review yielded six determinants of mobile loyalty intentions. Next, a pretest led to an improved questionnaire before a large-scale survey gathered data for empirical testing. The survey took place with Singaporean youth and yielded a cleaned sample of n = 415. ... For both low and high hedonic consumptions, customer value was insignificant. This might be due to Singapore's competitive mobile service market; youth perceived little differences in value for money among competing mobile service providers. Testing alternative models offered further insights into youth's mobile loyalty intentions. Youth's mobile loyalty behaviour, operationalised as past switching, was not stochastic, suggesting that mobile loyalty intentions contained underlying determinants. Brand trust, salient in other contexts, did not apply to mobile loyalty intentions perhaps because youth perceived little risk in switching mobile service providers in developed markets. An attitude-group norm interaction also did not relate to mobile loyalty intentions, supporting TPB's construct independence and parsimony. Finally, attitude and customer satisfaction were operationally similar in that they related to mobile loyalty intentions similarly. The dissertation concluded by offering academic and managerial implications and contributions, limitations, and future research areas.
10
Haider, Nashya. "Attitudes of Hong Kong Chinese adolescents towards brands." Thesis, Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18618480.
Full text
11
Tam, Pui-yim Jenifer. "Japanese popular culture in Hong Kong : case studies of youth consumption of cute products and fashion magazines /." Thesis, Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25017585.
Full text
12
Lee, Yen-Ping. "A study of Taiwanese sixth grade students' responses to self-selected advertisements." [Kent, Ohio] : Kent State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1247493417.
Full textAbstract:
Thesis (M.A.)--Kent State University, 2009.Title from PDF t.p. (viewed Mar. 26, 2010). Advisor: Koon-Hwee Kan. Keywords: Visual culture; advertisements; Taiwanese; elementary school students. Includes bibliographical references (p. 173-181).
13
Blomgren, Elin, and Sofie Ljungström. "Youth Tourism : – Impacts on places from a consumer perspective." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70782.
Full textAbstract:
Although youth tourism is an increasingly relevant subject little research have been done regarding the segment’s own perception of their impacts. A consumer perspective was assumed to examine in what ways youth tourism impact places. This study adopts a deductive approach reviewing existing literature regarding youth tourism, impact and place. A case study concerning how youth travellers perceive and evaluate their own impacts was conducted using mixed-methods. Data sources include a survey and in-depth interviews concerning sociocultural, economic, and environmental items. The study concludes that what impacts youth tourism has on places are subject to the place’s current state and ability to host youth travellers. The number of youth travellers and their behaviour determines the local and global sociocultural, economic and environmental impacts that youth tourism has on places. This paper is considered a pre-study that contributes to the development of theory regarding youth tourism.
14
Morgan, Amanda K. "Ethnic Identity and Migrant Youth." DigitalCommons@USU, 2005. https://digitalcommons.usu.edu/etd/2847.
Full textAbstract:
This study sought to examine the relationship between ethnic identity and the grade and gender of the subjects. Changes in ethnic identity over time were also analyzed. Students attending grades four through eight of the Nyssa Migrant School summer program participated in this study. One hundred twenty-four participants completed the pretest, eighty-nine completed the posttest, with a total of seventy-nine completing both the pretest and posttest. Students responded to the Multigroup Ethnic Identity Measure, which examined the subcategories of belonging and exploration to comprise the overall ethnic identity level.
Scores were compared by grade and by gender at pretest and at posttest. Scores were also examined in those same subgroups for a change over time in the 79 subjects completing both the pretest and posttest. Though not statistically significant, results indicated a trend for males as a whole to show a greater increase in overall ethnic identity over the course of the summer school program than their female counterparts. Results also showed an increase (although not statistically significant) in ethnic identity for the group as a whole over the course of the six-week program, warranting further investigation into the summer program's effectiveness for enhancing ethnic identity. This aforementioned increase was more pronounced in children in the older grades, supporting a developmental progression of ethnic identity. At both the pretest and posttest, adjusted means for belonging were statistically significantly higher than those for exploration, F(l, 77) = 171.03,p = .000; F(l, 77) = 141.12,p = .000, respectively. Implications of these findings for future programs and future research are discussed.
15
Ramnarain, Manishka, and Kirsten Kamphuis. "Consumer attitudes toward mobile advertising : A study of the Dutch youth." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18349.
Full textAbstract:
Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. The advertising clutter has resulted in marketers moving their advertising focus toward less cluttered mediums, such as mobile advertising. Mobile advertising allows companies to specifically target the right consumers by looking at age, gender and geographic regions etc. Being able to advertise to such a specified target group is an advantage for companies, however the question remaining is how consumers perceive this form of specific targeting advertising. Method: In this research the deductive approach has been implemented in order to answer the research questions. Both qualitative and quantitative data has been collected through a questionnaire and focus group. The statements used in the questionnaire are based on previous studies and theories. The data retrieved through the questionnaire has been analysed using SPSS. Conclusion: The results of this study showed the Dutch youth mainly sees the originality, interactivity and entertainment levels of mobile advertising as positive in comparison to traditional forms of advertising. Furthermore, message content was shown to be an important factor in order for the consumer to perceive the advertising as positive. The main aggravating attributes that come with mobile advertising are the perceived risks, like receiving too many advertising messages. Furthermore it was found that the more positive the attitude toward advertising in general is, and the more the consumer likes searching for product information, the more positive the attitude toward mobile advertising will be. The main purpose of this research was to find out what the attitudes of the Dutch youth are toward mobile advertising. The statistical results showed a negative attitude toward mobile advertising. However, the qualitative results showed that when mobile advertising is used in a proper way, consumers’ attitudes can be positive.
16
Kridler, Jamie Branam. "The Role of Family and Consumer Sciences Professional in Youth Violence Prevention Initiatives." Digital Commons @ East Tennessee State University, 2001. https://dc.etsu.edu/etsu-works/5872.
Full text
17
Kridler, Jamie Branam. "The Role of Family and Consumer Sciences Professionals in Youth Violence Prevention Initiative." Digital Commons @ East Tennessee State University, 2001. https://dc.etsu.edu/etsu-works/5846.
Full text
18
Watson, Ryan. "Inquiries Into Sexual Minority Youth and Young Adults Over Time and Across Cultures." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/338686.
Full textAbstract:
Sexual minorities or those minoritized as a result of the expressed or assumed sexual orientations and identities (i.e., lesbian, gay, bisexual, transgender, queer), by virtue of their sometimes stigmatized identities, oftentimes report deleterious and unprovoked experiences of harassment, victimization, and prejudice. For several decades, research has confirmed that lesbian, gay, and bisexual individuals are at high risk for maladaptive outcomes, including higher rates of suicidality, depression, substance use and abuse, and anxiety disorders. The goal of this dissertation was to 1) document and compare these disparities across two cultures, 2) disentangle social support systems that are important to sexual minorities, and 3) identify factors that best protect sexual minorities against the effects of bias-based bullying. Large datasets were used to compare, understand, and trace the processes of interpersonal relational support on adjustment for sexual minorities. Specifically, different cultural normativities were hypothesized to explain differences in adjustment across culture, parent support was hypothesized to be most associated with lower depression and higher self-esteem, and parent acceptance was expected to buffer the relation between bias-based bullying and depression for sexual minorities. These expectations were generally supported and demonstrate the clear role that parents and friends contribute to mental health for sexual minorities. Implications for future research, parents, teachers, and other stakeholders are discussed in different contexts of sexual minority adjustment.
19
Woods, Barbara A. "The perceived efficacy of an empowerment model of youth development among Vermont educational leaders." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1141236451.
Full text
20
Awanis, Sandra. "Youth vulnerability and susceptibility to credit card misuse and indebtedness : a cross-country exploration." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/youth-vulnerability-and-susceptibility-to-credit-card-misuse-and-indebtedness-a-crosscountry-exploration(61a934c5-1746-450b-b2d1-c6b00b5e4cb8).html.
Full textAbstract:
Vulnerable consumers are likely to fall victim to negative marketplace outcomes due to the secondary effects of marketing practices. In particular, credit card targeting directed towards young people elicits ethical criticisms because of the perceived vulnerability of the target segment, the targeting efforts that are deemed more predatory than informative, and the stigmatising protectionist policies that limit the youths’ financial freedom. Vulnerable consumers are often overlooked in marketing considerations, leaving it to the public policy to intervene. This thesis aims to show that vulnerability is a marketing problem as much as it is a public policy issue, by highlighting the social effects of unethical marketing directed towards vulnerable consumers. The study depicts how young people, supposedly representing the most educated segment of the population, come to experience vulnerability due to credit card misuse and indebtedness. In addition, the study introduces a new concept and measure of susceptibility to credit card misuse and indebtedness (SCCMI) to investigate the extent to which youths are influenced by credit card temptations, which affect their likelihood to experience negative credit card outcomes. This study examines youth vulnerability and susceptibility to credit card misuse and indebtedness in a cross-country context, as the issue of vulnerability and power imbalance is arguably more pressing in the international market. The sampling involves young (18-25 years) credit card users in Singapore, Malaysia and the UK. These countries represent different degrees of credit card issuance and consumer protection regulations, which affect the youths’ credit card attitude and behaviour. The first study utilises qualitative methodology to examine youth vulnerability to credit card misuse. Baker et al.’s (2005) situational framework of actual consumer vulnerability helps to identify relevant themes pertained to the youths’ experience of credit card misuse and indebtedness. The qualitative study also serves as an exploratory phase to the subsequent quantitative study. The qualitative results enhance the conceptualisation and measurement scale development of SCCMI measure. The study then tested the validity, reliability and parsimony of the SCCMI measure and its proposed antecedent and consequent factors across the Malaysian, Singaporean and UK country samples. Vulnerability and susceptibility assessments in this study yield theoretical, methodological and practical implications. Vulnerability analysis draws upon the internal characteristics and external conditions that both facilitate and impede such vulnerability. Meanwhile, assessment of susceptibility provides an analytical tool to foresee and pre-empt future vulnerability. This study offers methodological contributions in its use of mixed methods, as a qualitative inquiry aids in understanding vulnerability while quantitative inquiry focuses on foreseeing potential vulnerability. A cross-country study analysis is valuable as it sheds light on the differences and similarities of consumer vulnerability and susceptibility across developing and developed countries. The study inform marketers that there are negative social consequences arising from unethical targeting practices, which leads to distrust and scepticism over credit card marketing directed towards youths. However, the youths’ experience of vulnerability also varies across individuals, which indicate that protectionist policies that shield the entire youth population from credit card exposure are not always necessary. Both credit card marketers and policy makers have the capacities to redress and pre-empt vulnerability without sacrificing the youths’ financial welfare and rights to harness the benefits that credit cards have to offer.
21
Bilu, Shabtay S. "Stakeholders' perceptions of appropriate management methods : the case of A. Youth-Village undergoing change." Thesis, Anglia Ruskin University, 2015. http://arro.anglia.ac.uk/576164/.
Full textAbstract:
The research examined employees and stakeholders' perceptions of a significant educational reform conducted at the A. Youth-Village. The reform aimed at transforming an out-dated agriculture school into a technological-scientific education centre that would be able to train its pupils to meet the challenges of the 21st century. This study investigated the employees and stakeholders' perceptions of the appropriateness of methods used during the organisational change of A. Youth-Village. The studied perceptions related, amongst other issues, to the extent of the respondents’ knowledge about the latest changes introduced, their respective present and future positions in the A. Youth-Village, the impact of the changes on their professional careers, and the necessity for change (Samuel, 2005). The research employed mixed qualitative and quantitative methods to investigate different variables relating to the management of the A. Youth-Village, derived from background conversations with stakeholders' and a review of the relevant literature on traditional management theory. Data analysis was adapted to the different research methods, including statistics and content analysis. Five main categories emerged from the data analysis as important considerations for the management of the A. Youth-Village: (1) Personal Attitude (2) Quality Professional Development (3) Quality Management Approach (4) Quality Consumer Satisfaction and (5) Personal Improvement. These five categories used to form an innovative managerial theory (Ed.QMS), which can serve as an operative management model that would be appropriate to the needs of the A. Youth-Village during and after the implementation of change. The new theory and model embodies an addition to traditional management theory and despite the difficulties involved in generalisation due to the unique nature of the studied institution, it may be relevant and helpful for other boarding technological and agricultural schools.
22
Heckman, Stuart J. "Consumer Risk Preferences and Higher Education Enrollment Decisions." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1404299902.
Full text
23
Kane, Meeghan. "Spring break : image, identity, and consumer culture in a Florida rite of passage." [Tampa, Fla] : University of South Florida, 2006. http://purl.fcla.edu/usf/dc/et/SFE0001704.
Full text
24
Morlot, Evelyne. "Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76235.
Full textAbstract:
With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. Analogue photography was more occasional, because it is more time-consuming and also more costly. However, we observe today a resurgence of analogue photography and more particularly among young generations. This phenomenon goes hand in hand with the popularity of transforming contemporary pictures into old-looking ones with services like Instagram. Therefore, there is a regain of popularity for old devices and old aesthetic among young generations which indicates the existence of nostalgic behaviours among these consumers. The present study aims to explore these two phenomena in order to identify patterns of consumption about nostalgic behaviour among young generations. In order to achieve this, a comparative design is adopted to evaluate the differences and similarities between analogue photography and Instagram practice. This study generates knowledge about the changes in consumption since the digitalization of photography. Indeed, Instagram and analogue photography are rooted in the need to provide alternatives to digital photography which has made photography pervasive and less personal. Instagram and analogue consumers express different attitudes to achieve this desire to create meaning. Thus, the findings reveal that Instagram consumers give value to their everyday life experience by using nostalgic effects. This is interpreted by the fact that old-looking pictures are perceived as more narrative so they have more power to tell stories. Conversely, analogue users renew old practices in order to give more meaning to their photographic experience. It allows them to be more involved in a process of creation which does not exist anymore in digital photography.
25
Wiggs, Christine Bracamonte, and Christine Bracamonte Wiggs. "An Examination of the Impact of Direct Peer Influence and Social Norms on Youth Participation in Structured Activities and Substance Use." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/620825.
Full textAbstract:
During adolescence many youth spend increasing amounts of time gaining new knowledge and skills outside of their home in environments such as structured afterschool activities. In these settings, youth have meaningful opportunities to explore new interests, develop varied competencies, and seek social support from peers and adults. As youth get older rates of participation in structured activities decline. Given the role that structured activities can play in nurturing positive youth development, gaining a better understanding of how peers may affect youth's choice to participate in structured activities is important. This study used logistic regression to examine the role of peer influence and how the perceptions of close friends (direct peer influence) and other peers (social norms) impact a youth's decision to participate in structured activities as well as use alcohol and marijuana. Additionally, the association between youth participation in structured activities and reported use of alcohol and marijuana was examined. Study results indicated that youth who reported engaging in specific types of structured activities, specifically performing arts and volunteering, reported lower rates of alcohol and marijuana use respectively. Direct peer influence was an important factor in substance use whereby for each additional best friend a youth had that participated in school activities, students were less likely to have used alcohol or marijuana. Findings are interpreted using an ecological systems perspective and demonstrate that gaining a better understanding of the influence that direct peers and social norms exert on youth behavior has important implications for promoting the positive development of youth.
26
Olofsson, Anton, and Michal Pietz. "Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24598.
Full textAbstract:
The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. This has led to a steady increase in research during the last decade concerning mobile advertising. The research has mainly been focused on how problems with negative attitudes towards mobile advertising can be changed in to positive ones. Mobile advertising suffers from the same problems as several recently introduced marketing channels have done e.g. ecommerce like trust, privacy and risks. Beside the negative aspects, mobile advertising research has focused on identifying factors that will stimuli consumer willingness to receive mobile advertisement and identified a target group for this marketing channel. The target group has been identified to be young adults in the ages of 18-35. We will in our research´focus on this area about this different problem factors with mobile advertising and try to find which factors that are most important and affecting consumers attitudes towards mobile advertising we further want to develop ideas for how marketers can construct mobile advertising so that consumers accept it as a marketing channels. To examine this, quantitative method was used with a sample of 198 15-19 year old high school students in Umea responding to our survey. The sample was chosen because we believe that this age group will be the ones that are the target for mobile advertisers when the business have picked up more speed in a few years time. This group has also been identified by other researchers as an interesting segment to investigate. We have a positivistic approach to the study and therefore we have worked out six hypotheses that will be tested and then compared with our theoretical framework using a deductive method.
Our findings confirmed five out of six hypotheses. Consumers are negatively affected by factors as risk, lack of trust and privacy. The attitudes can change towards more positive ones if consumers perceive the advertisement relevant, entertaining, valuable functional and if they get some form of incentives for receiving advertisement. The hypothesis that we were not able to confirm concerned the consumer factors where only three of five factors were significant in our tests.
27
Frost, Emma, Sanna Persson, and Jennifer Sandström. "Needs and Wants in Online Communities : A case study of Ungdomar.se." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21325.
Full textAbstract:
Background Young people constitute a fast growing group of Internet users and they are considered an important market segment. In Sweden, on average nearly 97 % of the people between the ages of 15-19 use Internet every day. A great deal of these people use online communities, and in order for these communities to succeed, it is vital to understand what content the youths perceive as valuable and useful. Furthermore, since using an online community takes time and effort, the community should fulfil a need among its users. Since it is no easy task to understand what motivates consumers, online communities should strive to reach a consensus in common characteristics among these individuals, in terms of what needs and wants they seek to satisfy in online communities. Purpose The purpose of this thesis is to explore what needs and wants youths in Sweden seek to satisfy in online communities. To demonstrate the findings, Ungdomar.se will be evaluated, and given recommendations accordingly. Method In order to fulfil the purpose of this thesis, a descriptive and explorative study was conducted, consisting of both quantitative and qualitative data. The collection of data was made through a survey among youths, and by semi-structured interviews with Ungdomar.se and two people working at the Youth Centre Brunnen. Conclusion The authors have identified a set of needs and wants, that youths seek to satisfy in online communities. This has further been applied to the online community Ungdomar.se, and they have been provided with recommendations on how to satisfy these needs and wants.
28
Rojová, Michaela. "Preference studentů v cestovním ruchu - marketingová analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201101.
Full textAbstract:
This diploma thesis focuses on the analysis of consumer behaviour and preferences of university students concerning tourism. The aim of the thesis is to prepare set of recommendations of marketing mix tools setting which should help tourism service providers to market effectively to students. The theoretical part deals with the explanation of basic terms that are used in the thesis. Furthermore, it provides the analysis of existing data and description of student consumer behaviour and trends in youth tourism. The practical part focuses on the research itself conducted by interviewing students at the universities all over the Czech Republic. The outcome are the recommendations and tipps which are based on the research analysis how to prepare effective marketing strategy and how to set individual tools of marketing mix in order to attract youth travellers.
29
Bandeira, Silvana de Matos. "A relação campo-cidade em Canguçu/ RS : repercussoes do aumento do poder de consumo da juventude rural." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/172186.
Full textAbstract:
A presente tese tem por objetivo analisar as consequências do aumento do poder de consumo da juventude rural de Canguçu/RS para a relação campo-cidade no município. A cidade local teve, nos últimos anos, um aumento na demanda por produtos diversos (Ex.: automóveis, celular, roupas, equipamentos e insumos agrícolas, dentre outros) por parte do meio rural. No decorrer deste trabalho, procuramos esclarecer o papel da juventude rural nesse processo, pois é a faixa etária mais aberta às novidades e à influência da publicidade. A pesquisa foi realizada a partir de dados secundários, principalmente do IBGE e FEE, e pesquisa de campo, na qual aplicamos 445 questionários em jovens rurais canguçuenses e entrevistamos 23 pessoas influentes da cidade de Canguçu. Foi constatado que, a partir do ano 2000, Canguçu apresentou um crescimento nos cultivos para exportação. Conhecido como a Capital Nacional da Agricultura Familiar, pela grande quantidade de pequenas propriedades, o município foi considerado ideal pelas empresas fumageiras para expandirem a sua produção de tabaco. Já nas médias propriedades, a silvicultura e a soja também vêm se expandindo recentemente, em detrimento da pecuária tradicional e da produção de milho. Com a integração aos cultivos para exportação, o meio rural de Canguçu passou a estabelecer uma relação mais intensa com lugares distantes e de posição mais elevada na hierarquia urbana Por sua vez, a cidade local articulou-se a esse campo mais dinâmico e adaptou-se às novas demandas de consumo da população rural, uma vez que, agora, esses indivíduos possuem maior poder aquisitivo. Nesse contexto, a juventude rural passou a ter mais contato com o modo de vida urbano, devido ao maior acesso a tecnologias de comunicação e transporte, e vem apresentando cada vez mais semelhanças com os jovens das cidades. Assim sendo, eles tiveram um importante papel na intensificação da relação campo-cidade, pois frequentam a cidade local com a intenção de consumir, além de incentivarem outros membros da família a adquirem novas tecnologias. São jovens que desejam migrar principalmente para centros maiores, e consideram mais a possibilidade de serem sucessores na propriedade familiar quando esta apresenta lucratividade, como no caso das propriedades que, atualmente, cultivam soja, seguidas das que cultivam tabaco.This thesis intends to analyze the consequences of the increase of consumption power of the rural youth of Canguçu/RS to the ratio countryside-city in the municipality. In the past few years, there has been a growth in the demand of diverse products (e.g.: cars, mobile phones, clothes, equipments and agricultural supplies, among others) by the countryside. Throughout this paper, we seek to clarify the role rural youth has in this process, since it is the age range most open to news and the influence of the media. The research was performed based on secondary data, mainly obtained through IBGE and FEE, and the field research in which 445 questionnaires were applied on rural youth and 23 influent people from the city of Canguçu. It was verified that since the year 2000, Canguçu has presented a growth in export crops. Known as the National Capital of Family Agriculture, due to its large amount of small properties, the municipality was considered ideal for tobacco companies to expand their production. Yet, on medium size properties, forestry and soy have also been expanding recently to the detriment of traditional cattle raising and corn production. With the integration of export crops, the rural area of Canguçu started to establish a more intense relationship with distant places and of higher position in the urban hierarchy In turn, the local city articulated itself to that more dynamic field and adapted to the new consumer demands of the rural population, once now, these individuals have a higher purchasing power. In this context, the rural youth started to have more contact with a urban lifestyle, due to the higher access to communication technologies and transportation, and they have been showing more resemblance to the city youth. Therefore, they have had an important role in the intensification of the ratio countryside-city, for they attend the local city in order to consume and they also encourage other family members to acquire new technologies. These are youth that wish to migrate mostly to larger centers and consider more the possibility of being successors of family property when this presents profitability, as in the case of properties that currently grow soybeans, followed by those that grow tobacco.
30
Фомина, А. Д., and A. D. Fomina. "Влияние участия медийных лиц в рекламных кампаниях на потребительский выбор молодежи : магистерская диссертация." Master's thesis, б. и, 2021. http://hdl.handle.net/10995/100789.
Full textAbstract:
Автором рассматриваются различные подходы к изучению потребительского поведения, раскрываются коммуникативные характеристики рекламы и механизмы ее влияния на потребительский выбор молодых людей, формулируется понятие «медийное лицо», а также выявляются особенности рекламы с участием медийных лиц как инструмента влияния на потребительский выбор молодежи. На основе результатов эмпирического исследования, проведенного с использованием методов онлайн-опроса и экспертного интервью, определены характеристики медийного лица (авторитетность, экспертность, привлекательность), влияющие на потребительские намерения и оценку привлекательности бренда и рекламы. Делается вывод о том, что медийные лица в рекламе положительно влияют на потребительский выбор молодежи, при этом на него оказывает влияние и то, насколько медийное лицо сочетается с рекламируемым продуктом. Диссонанс между медийным лицом и типом продвигаемого им продукта снижает привлекательность бренда и самой рекламы.The author examines various approaches to the study of consumer behavior, reveals the communicative characteristics of advertisement and the mechanisms of its influence on the consumer choice of young people, formulates the concept of “media person”, and also identifies the features of advertisement with the media persons' participation as an impact tool on the consumer choice of young people. Based on the results of an empirical study conducted using online survey methods and expert interviews, the characteristics of a media person (authority, expertise, attractiveness), influencing on consumer intentions and attractiveness of a brand and advertisement, were determined. It is concluded that the media person in advertising has a positive effect on the consumer choice of young people, while it is also influenced by the extent to which the media person is combined with the advertised product. The dissonance between the media person and the type of product he is promoting reduces the attractiveness of the brand and the advertisement itself.
31
Venter, Raymano. "The evaluation of service delivery in the fast growing black diamond market / R. Venter." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4595.
Full textAbstract:
The black middle–class market segment also known as the black diamond market
segment has shown immense growth in SA. It currently consists of approximately 3 million
black middle–class South Africans with a buying power of approximately R200 billion.
Despite the immense size and spending power of black diamonds, combined with its rapid
growth over the past 15 years and expected future growth, little research has been
conducted on this market segment.
The rapid market growth of the black diamond market segment has lead to an immense
rise in the demand for middle–income houses. This has caused a shortage of middleincome
houses, and government and real estate developers have been unable to supply
housing in this bracket to meet this ever increasing demand. The study examines this
missing middle between supply and demand for the black diamond market in Tlokwe
municipal region in order to provide the Tlokwe Municipality, real estate developers,
construction companies, town planners, real estate agencies and the Tlokwe Department
of Housing with sufficient information to address this challenge in Tlokwe municipal
region.
The study was conducted by way of a literature review and empirical study. For the
empirical study, the information was obtained through two questionnaires. One
questionnaire was compiled for black diamond respondents and one for real estate
developers and estate agents in the Tlokwe municipal region.
The study found that there is a gap between the supply side and demand side of middleincome
housing (houses within the R50 000 to R550 000 price range) in the Tlokwe
municipal region, and that there is a high demand for such houses. It was also found that
there is a tendency for black diamonds to relocate from the townships to the suburbs. The
major reasons for this movement were identified as family and the lack of availability of
middle–income houses in the townships.
It was also found that the black diamond respondents have a tendency to spend their
money on bad debt (debt on expenses) instead of good debt (debt on assets), and are
inclined to save rather than spend. Furthermore, as evident from the number of
respondents with clothing accounts and cellphone contracts, it was confirmed that black
diamonds are status driven, as suggested in the literature.Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
32
Doran, Mary J. "Examing the relationship between rural middle school laptop programs and familial online shopping." Restricted access (UM), 2008. http://libraries.maine.edu/gateway/oroauth.asp?file=orono/etheses/37803141.pdf.
Full textAbstract:
These (Ph.D.)--Northcentral University, 2008.Title from PDF title page. Available through UMI ProQuest Digital Dissertations. Includes bibliographical references (leaves 111-119). Also issued in print.
33
Vlčková, Petra. "Hudba jako výraz životního stylu ve Velké Británii v šedesátých letech 20. století. Příspěvek k evropské konzumní společnosti po roce 1945." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124637.
Full textAbstract:
This thesis focuses on the British music scene in the 1960s. Popular music was one of the main manifestations of consumerism and influenced the behavior of most young people. The aim of the thesis is to explain the extent in which popular music played a role in the establishment of a consumer society and, above all, the impact caused by interpreters and music groups on the lifestyle of their listeners and audiences.The thesis also examines how the British music developed in the Sixties and how it was characterized.The thesis is based on the assumption that the 1960s' is a key decade in the postwar history of modern society, a time when fundamental changes occurred in the value systems of most Western societies, notably the British. New generations of young people associated with economic prosperity surfaced at that time, fostering the development of the phenomenon of consumer society, thus changing people's lifestyles.The first part of the thesis is dedicated to economic and social assumptions of the development of the consumer society. The second part of the thesis addresses the social structure of the British society, focusing on the youth - arguably, the social extract that was most appealed by popular music. The core part of the thesis analyses the British music scene in the 1960s, with focus on the music groups and also the music industry and its impal on the lifestyle of youth.
34
Sherwood, Dana Whitney. "Integration by Popular Culture: Brigitte Bardot as a Transnational Icon and European Integration in the 1950s and 1960s." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20196.
Full textAbstract:
This thesis explores the history of European integration in the 1950s and 1960s from a popular cultural perspective anchored to a central figure from the era, Brigitte Bardot, in order to demonstrate that the peoples of Western Europe were engaged in processes of Europeanization that helped legitimize economic and political unions. Yet, official EU policy’s privileging of one (outdated) mode for understanding culture has handicapped alternative interpretations of a common European cultural heritage, failing to embrace a shared popular culture. Bardot is a suitable icon through which to begin an exploration into the diversity and significance of an integrating postwar European popular culture because she was a microcosm of several broad, transnational trends in postwar Europe including the rise of mass mobility, a major shift in European fashions, new gender constructions, and the explicit politicization of popular culture. Her films, career, lifestyle, and representation(s) provide key axes from which one can pivot into interrelated areas of European culture and societies in this era—pop culture; consumer culture; youth culture; mobility culture; media culture; political culture; and gender relations—demonstrating a widely integrating European popular cultural sphere. Within this context, Bardot was representative of broad postwar societal changes, served as a mass diffusion tool in relating these changes to the people of Europe, and functioned as a driving force in creating new transnational popular cultural forms. In addition, Bardot is a figure useful in understanding the relationship between Europe and the United States, while also demonstrating that economics is not separate from culture and popular culture. The Treaty of Rome, ostensibly about economic integration, further enabled the many circulations apparent in Bardot's career—people, goods, information, and ideas—that were already taking place. Furthermore, popular culture was not irrelevant to, or separate from politics and it helps to explain how the escapism and narcissism of European popular consumer culture could generate a rebellious, but sophisticated political consciousness. Western Europe does indeed have a distinct history of shared popular culture, which should be a factor in discussions of ‘Europeanization’ and the legitimacy of the European Union. It is necessary to explore the roots of this shared popular culture so that it does one day form the basis of a longstanding shared popular culture and can become a recognized element supporting the legitimacy of identities in the European Union in more fluid, dynamic ways.
35
Platz, Teresa Katharina. "Café culture : socio-historical transformations of space, personhood and middle class in Pune, India." Thesis, Durham University, 2012. http://etheses.dur.ac.uk/4461/.
Full textAbstract:
Café Culture is an ethnographic snapshot, taken in 2008, tracing the effects of globalisation from the perspective of young middle class urbanites in post-liberalisation Pune, India. It captures what was happening that sets this young generation apart – the first to grow up in post-liberalisation India – as a group in historical time, in relation to other life worlds in India, to 'Western' versions and as a rounded life world in itself. In 1991 India conclusively opened its economy to the global market economy. My ethnography shows that trends following economic liberalisation in unprecedented ways spurred changes that were already underway. It facilitated not only the emergence of a commodified leisure culture in the form of cafés, targeted at and appropriated by the young urban middle class, but also the creation of new fashions, more living space, national and international employment, mobility and economic independence. These tangible changes went hand in hand with transformations in practices and moral aesthetic standards. The young generation was challenging their parents' and wider society's values in order to negotiate who they wanted and felt they ought to be in their rapidly changing world. In their friendships, café culture activities, fashion choices, education and love lives they increasingly valued, encouraged and expected equality, freedom and the expression of individuality. However, the different chapters highlight that these trends were measured and limited by class- and generation-based practices and moral aesthetic standards which amended rather than negated older patriarchal arrangements predicated on the ideal of joint family life. The young café culture crowd was negotiating to follow their hearts, while preserving strong family bonds and inter-generational dependencies. They were thus modifying what it meant to be middle class Indians in our contemporary world of flow of people, capital, ideas, images, information and goods.
36
Brandão, Deyse de Fátima do Amarante. "Consumo como experiência social: experimentações, vivências e práticas da cultura pop em um coletivo juvenil." Universidade Federal da Paraíba, 2015. http://tede.biblioteca.ufpb.br:8080/handle/tede/8640.
Full textAbstract:
Submitted by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-09-12T12:57:20Z
No. of bitstreams: 1
arquivototal.pdf: 6455376 bytes, checksum: e58e4713480939ca44809d52d4633bea (MD5)Made available in DSpace on 2016-09-12T12:57:20Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 6455376 bytes, checksum: e58e4713480939ca44809d52d4633bea (MD5) Previous issue date: 2015-09-04
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This research aims to focus on the manifestations and social experiences around the young participants of Studio Made In PB, an existing collective in the city of João Pessoa (PB), since 1998, responsible for product, conduct and disseminate activities related to the pop culture in the city. As a term given by the participants of the research, pop culture propels collective and individual actions, revealing authentic and diverse coping mechanisms by such social actors that by appropriating themselves of the purchase of these goods reveal throughout the city lifestyles, identity constructions and group maintenance. By refining the look on the group's activities, the approach followed an ethnographic perspective having as the methodology the actions lived in the field’s work, interviews, informal conversations, virtual community interactions (Facebook) and imagistic registers with the members of the Studio Made In PB. By understanding the consume as a creator social practice, this research reflected on the consumer's role as active - and fandom, teacher, student, creator, staff - exercising strategic positioning on goods choices that open inventive possibilities, maintaining its own social dynamics. Emphasizing the Studio Made In PB as part of the manifestations of youth culture in João Pessoa, the analysis of this research allowed to know the recognition codes construction processes with other social groups in one of the most important activities of the group before their peers: the event "HQPB: comics and pop culture in Paraíba", that took place in November 2014. Above all, ethnographic research, that lasted almost 18 months, sought to understand these actors within the context of postmodern condition, in which they, even involved in complex games of signs in the ways of consumption, legitimize its provisions among themselves and among their peers, consolidating or reinforcing the bonding around the pop culture
Esta pesquisa tem como objetivo abordar as manifestações e experiências sociais em torno dos jovens participantes do Studio Made In PB, coletivo existente na cidade de João Pessoa (PB), desde o ano de 1998, responsável por produzir, realizar e divulgar atividades voltadas à cultura pop na cidade. Sendo um termo dado pelos pesquisáveis, a cultura pop torna-se propulsora de ações coletivas e individuais, revelando formas de lidar autênticas e diferenciadas por estes atores sociais que ao se apropriarem do consumo destes bens, revelam nos espaços da cidade estilos de vida, construções identitárias e manutenções de grupo. Ao refinar o olhar sobre as atividades do grupo, a abordagem seguiu uma perspectiva etnográfica tendo como metodologia as ações vividas em trabalho de campo, entrevistas, conversas informais, interações em comunidade virtual (Facebook) e registros imagéticos junto aos integrantes do Studio Made In PB. Ao compreender o consumo como uma prática social criadora, a pesquisa refletiu sobre o papel do consumidor como ativo – sendo fandom, professor, aluno, idealizador, staff – exercendo posicionamentos estratégicos diante de escolhas de bens que abrem possibilidades inventivas, mantendo dinâmicas sociais próprias. Enfatizando o Studio Made In PB como parte das manifestações das culturas juvenis em João Pessoa, a análise desta pesquisa possibilitou conhecer os processos de construção de códigos de reconhecimento junto a outros grupos sociais em uma das atividades mais importantes do grupo perante seus pares: o evento “HQPB: quadrinhos e cultura pop na Paraíba”, ocorrido entre o mês de Novembro de 2014. Sobretudo, a pesquisa etnográfica, com duração de quase 18 meses, buscou entender estes atores dentro do contexto da condição pós-moderna, em que estes, mesmos envolvidos em complexos jogos de signos, pelas vias do consumo, legitimam suas disposições entre si e entre os pares, consolidando ou reforçando a manutenção de vínculos em torno da chamada cultura pop.
37
Jones, Amanda. "Arbetslöshet bland ungdomar : En kvantitativ enkätstudie om konsekvenser av arbetslöshet hos ungdomar." Thesis, Örebro universitet, Institutionen för juridik, psykologi och socialt arbete, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-32907.
Full textAbstract:
Det övergripande syftet med föreliggande studie var att undersöka levnadsförhållanden bland arbetslösa ungdomar. Syftet var även att undersöka vilka konsekvenser som arbetslösheten kan föra med sig för ungdomarna. Konsekvenser som har undersökts är inom livsområdena 1)hälsa 2) sociala relationer och fritid 3) konsumtion 4) rökning, alkohol och droger 5)kriminalitet och 6) livet i sin helhet. Metoden som använts är en kvantitativ metod med enkäter, som har delats ut till arbetslösa ungdomar i två kommuner i Sverige. För att ta reda på varför vissa ungdomar påverkas negativt av arbetslösheten, medan andra förblir nästintill opåverkade har ekonomi- skammodellen använts. Utgångspunkten för ekonomi-skammodellen är att desto högre den ekonomiska påfrestningen är i relation till skamgörandeeffekter, vilka uttrycks genom en negativ attityd från omgivningen, ju mer negativ inverkanhar arbetslöshet i människors liv. Studiens resultat och analys bekräftar denna teori. En större andel av ungdomarna som upplever högre grad av ekonomisk påfrestning och skamgörande effekter har även en sämre hälsa, röker mer, dricker oftare och har provat droger i högre utsträckning samt uppskattar livet i sin helhet att vara sämre, jämfört med ungdomar som upplever lägre grad av ekonomisk påfrestning och skamgörande effekter. Oavsett påfrestning bedömer ungdomarna generellt sett sina sociala relationer och fritid på likartade sätt, varpå modellen ej kan användas för att förklara variationer inom detta livsområde. I föreliggande studie undersöktes även hur ungdomarna påverkas av att vara arbetslösa i ett konsumtionssamhälle där normen är att konsumera. Resultat och analys visar att det är de ungdomar med mest påfrestning som konsumerar i högre grad, vilket förklaras utifrån att de kompenserar för den statusförlust som arbetslösheten medfört.The aim of the study was to investigate living conditions amongst unemployed youths. The aim was also to examine the effects unemployment can have on young people. Consequences that have been explored are within the following areas of life: 1) Health 2) Social relationships and leisure activity 3) Consumption 4) Smoking, alcohol and drug abuse 5)Crime and 6) Life in its entirety. The method used is a quantitative method with questionnaires, which were distributed to unemployed youths in two towns in Sweden. To find out why some young people are adversely affected by unemployment, while others remain virtually unaffected the economy-shame model was used. The starting point for this model is that the higher the economic stress is in relation to the humiliating effects, which are expressed through a negative attitude from people in the environment, the more negative impact unemployment has in people's lives. The results and analysis in this study confirms the theory. A greater proportion of young people who experience higher levels of economic stress and shame also have poorer health, smoke more, drink more often and are more likely to have tried drugs and have a negative outlook on life, as opposed to adolescents who experience lower levels of economic stress and shame. Overall the model can not be used to explain variations in areas of life concerning social relations and leisure activities. The study also looked into how young people are affected by being unemployed in a consumer society where the norm is to consume. Results and analysis shows that it is young people who experience a greater level of economical distress and shame who consume the most. The explanation for this might be that they are compensating for the loss of status resulting from unemployment.
38
van, Bruggen Malin, and Anna Cajback. ""Alla ska få känna tillhörighet" : En kvalitativ intervjustudie om fritidsgårdens arbete med barn i fattigdom." Thesis, Södertörns högskola, Socialt arbete, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37415.
Full textAbstract:
The aim of the study is to investigate various aspects of child poverty related to the work at youth centers. The purpose of the study is also to investigate experiences of the area in which the youth center is located. In order to investigate the purpose and questions of the study, six individual interviews have been conducted with the staff at a youth center located in a suburb in Stockholm city. The empirical material has been analyzed based on theories of class and consumer society. The study answers three questions with the first one describing the staff’s view of the area in which the youth center is located, as well as what effects these descriptions may have on their clientele. The remaining issues deals with the social consequences of child poverty which the staff identify and work counteracting. The study's conclusions show that the relative child poverty can adversely affect the social life of youths. It can cause difficulties in the maintaining of social relationships with peers and create feelings such as shame, fear and exclusion. This is explained by the demands placed on individuals to achieve a desirable class and consumer level. The study also showsthat the area’s character has an impact on the clientele. Furthermore, the study concludes that the youth center is working actively against the social consequences via inclusion, health and care.Syftet med studien är att undersöka olika aspekter av barnfattigdom kopplat till fritidsgårdars arbete. Syftet är även att undersöka upplevelser av det område som verksamheten ligger i. För att undersöka studiens syfte och frågeställningar har sex stycken enskilda intervjuer genomförts med personal på en fritidsgård belägen i en närförort till Stockholms stad. Empirin har sedan analyserats utifrån teorier om klass och konsumtionssamhället. Studien svarar på tre frågeställningar och den första beskriver personalens uppfattning av området som fritidsgården är belägen i, samt vad dessa kan ha för betydelse för deras klientel. Resterande frågeställningar behandlar de sociala konsekvenser av barnfattigdom som personalen på fritidsgården identifierar och arbetar mot. Studiens slutsatser visar på att den relativa barnfattigdomen kan påverka ungdomars sociala liv negativt. Det kan därmed medföra svårigheter att upprätthålla sociala relationer till jämnåriga samt känslor av skam, rädsla och utanförskap. Detta förklarat utifrån de krav som ställs på individer att uppnå en eftersträvad klass och konsumtionsnivå. Studien kommer även fram till att områdets karaktär påverkar vilka ungdomar som väljer att besöka fritidsgården. Till sist drar studien slutsatser om att fritidsgården aktivt arbetar mot de sociala konsekvenserna genom inkludering, hälsa och omsorg.
39
Haicl, Matouš. "Značka produktu jako statusový znak mladých aktérů." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359343.
Full textAbstract:
This theses Brand product as a symbol of young participants is focused on the phenomenon of brands, which is interpreted through its relation to social status. In the theoretical part of the theses there are two contradictory views discussed (T. Veblen's and G. Lipovetsky's), which provide two different points of view concerning contemporary society and the relation between luxurious goods and social status. Through this discussion the thesis provides the characteritics of youth in the context of its developement during the 20th century. Another discussed topic are marketing techniques focusing on today's young generation. In the research part the author aims to find a connection between luxurious brands consumption and the concept of status among young adults studying Czech high schools. Results did not prove this connection to be very strong, and it seems therefore that Lipovetsky's point of view was the one closer to our analysis.
40
Nguyen, Nhat Nguyen. "Dynamique de l’interaction entre formes culturelles globales et locale : Étude ethnographique multi-site de la consommation musicale chez les jeunes Vietnamiens." Thesis, Lille 2, 2016. http://www.theses.fr/2016LIL20024/document.
Full textAbstract:
Les recherches en comportement du consommateur sur la globalisation mettent souvent l’accent sur l’interaction dialectique ou dialogique entre une culture globale et une culture locale. Dans cette thèse ethnographique multi-site, nous nous attachons à comprendre l’interaction entre les formes culturelles globales provenant de différentes origines et la culture locale. Nous étudions celle-ci dans le contexte de la consommation de la musique pop sudcoréenne (K-pop) et de la musique pop anglo-américaine (USUK-pop) chez les jeunes Vietnamiens. Notre recherche révèle que l’interaction entre les formes culturelles globales et la culture locale est dynamique, complexe et transformative. Nous identifions deux formes d’interactions culturelles : une verticale où la culture locale et les formes culturelles globales s’opposent et rentrent directement en dialogue ; l’autre horizontale où la culture locale favorise une relation dialectique et dialogique entre les formes culturelles globales. Ces interactions se manifestent dans trois espaces : imaginaire, discursif et corporel. Elles se transforment et se manifestent constamment selon les expériences vécues des consommateurs locaux. Sur le plan théorique, notre travail contribue à prolonger la conceptualisation de l’interaction culturelle entre global et local. Ce travail offre également des implications méthodologiques dans l’étude de la globalisation ainsi que des apports managériaux pour le marketing internationalConsumer research on cultural globalization has paid attention to either dialectical interaction or dialogical interactions between a local culture and a global cultural forms coming from one origin. In this multi-sited ethnographic study, we focus on the cultural interaction between local culture and global cultures coming from different origins. We focus on the Vietnamese youngconsumers’ consumption of Korean pop music (K-pop) and Anglo-American pop music(USUK-pop) as a context. Our study shows that the cultural interaction between global and local is dynamic, complex and transformative. We identify two manifestations of this interaction: one is vertical, in which local culture simultaneously opposes to and dialogues with global cultural forms; another is horizontal, in which local culture stimulates dialectical and dialogical exchanges between global cultural forms. The interactions between global and localoccur in three spaces: imaginary, discursive and corporeal. They transform and performdifferently in consonance with lived experiences of local consumers. Our study extends theconceptualisation of cultural interaction between global and local. It also offers somemethodological reflections to the literature on globalization, as well as managerial implicationsto international marketing
41
Figueras, Maz Mònica. "Premsa juvenil femenina i identitat corporal." Doctoral thesis, Universitat Pompeu Fabra, 2005. http://hdl.handle.net/10803/7519.
Full textAbstract:
La tesi analitza la relació entre el discurs sobre el cos de la premsa juvenil femenina i el de les lectores. Concretament les revistes investigades són You, Ragazza y Mujer 21. El objecte d'estudi s'aborda des d'un enfocament pluridisciplinar basat en el periodisme especialitzat i de servei, per una part, i en la sociologia de la joventut, del cos i del consum, per una altra.
A més de comparar la relació entre el discurs sobre el cos de les revistes i el de les noies, la tesi estudia també la reapropiació simbòlica de significats que les lectores fan dels continguts i el sentit que els confereixen en el procés de construcció de la seva identitat. Per fer-ho es combinen tècniques quantitatives i qualitatives: l'anàlisi de contingut (portada, unitats redaccionals -titulars, textos i il·lustracions- i publicitat directa i indirecta) i l'anàlisi de recepció (grups de discussió i entrevistes en profunditat).
La tesis analiza la relación entre el discurso sobre el cuerpo de la prensa juvenil femenina y el de las lectoras. Concretamente las revistas investigadas son You, Ragazza y Mujer 21.
El objeto de estudio se aborda desde un enfoque pluridisciplinar basado en el periodismo especializado y de servicio, por una parte, y en la sociología de la juventud, del cuerpo y del consumo, por otra.
Además de comparar la relación entre el discurso sobre el cuerpo de las revistas y el de las chicas, la tesis estudia también la reapropiación simbólica de significados que las lectoras hacen de los contenidos y el sentido que les confieren en el proceso de construcción de su identidad. Para ello se combinan técnicas cuantitativas y cualitativas: el análisis de contenido (portada, unidades redaccionales -titulares, textos e ilustraciones- y publicidad directa e indirecta) y el análisis de recepción (grupos de discusión y entrevistas en profundidad).
This research analyzes the relationship between the discourse on the body of female teen magazines and the discourse of the redears. In concrete the research was done on the spanish magazines You, Ragazza and Mujer 21. The approach to the object of study is multidisciplinary: on one side, specializing journalism and service journalism and, on the other side, sociology of youth, of the body and of consumption. Beside comparing the relation between the discourse on the body of the magazines and that of the girls, the thesis studies also the symbolic reappropriation of meanings that the readers do of the contents and the sense that they award them in the process of construction of their identity. This research combines quantitative and qualitative methodologies: content analysis (front page, text and illustrations, and direct and indirect advertising) and reception analysis (focus group and interviews).
42
Vermaak, Maryke. "The role of the fitting room in apparel quality evaluation by Mzansi Youth female consumers." Diss., 2014. http://hdl.handle.net/2263/41243.
Full textAbstract:
The physical and social space in which a consumer finds herself is a large influencing factor on product evaluation and decision-making (Solomon & Rabolt, 2004:434). De Klerk (1999) states that, although most clothing consumers have a preconceived idea about where to go shopping for clothing and which type of clothing is desired, the final decision-making takes place within the store where consumers need information about the clothing products in order to evaluate the quality and to be able to make the final decision. It is said that retailers need to spend enough money, space and time on fitting rooms as the fitting room can be seen as the point and place where most apparel-based decisions are made (Lee & Johnson, sa:2). Fitting rooms are one of the critical areas in clothing stores; this is where the consumer tries on apparel products, makes evaluations about the products, and decisions to buy these apparel products or not (Rea, Mang & Underhill, as quoted by Baumstarck, 2008:12).
The research problem of this study is that in order for consumers to evaluate apparel products effectively and to make apparel buying decisions with which they can be satisfied, the fitting room experience plays a role. However, it is not known how consumers evaluate apparel products’ quality and how the fitting room experience should be in order for the consumers to evaluate the apparel products’ quality effectively. Therefore the purpose of this study was to explore and describe the role of the fitting room experience in Mzansi youth female consumers’ evaluation of
apparel products’ quality. The retail experience entails the aesthetic (stimulus, emotion and cognition) as well as functional (synchronising impressions, layout, space, service, furniture & fixtures) aspects. Evaluation of apparel quality comprises intrinsic, extrinsic and behavioural characteristics. The behavioural characteristics include the apparel products’ functional (durability, comfort and maintenance) and aesthetic (stimulus, emotion and cognition) qualities.
The justification for conducting this research was that this research could lead to the generation of new information. This information may be used by retailers to enhance the fitting room experience in order to make it easier for consumers to evaluate apparel products’ quality, so that the most appropriate apparel buying decisions can be made and customer satisfaction may be increased.
The confirmation/disconfirmation paradigm was used as theoretical perspective for the study. This paradigm was integrated with the literature and the relevant concepts to form the conceptual framework which directed the study. This study was conducted qualitatively where the aim was to explore and describe the phenomenon. Phenomenology was used as strategy of inquiry.
The Mzansi youth female consumers, who are part of the Black Diamond consumer group, were used as unit of analysis for this study, as the literature indicates that the Black Diamonds are the fastest growing consumer group within South Africa. Purposive and snowball sampling were used to accumulate the participants of the study. Fifteen females took part in this study. Fortunately data saturation did occur, so no more participants were needed.
The researcher used unstructured interviews to gather data as well as a photo-elicitation technique. The photos were used as an external stimulus in the interview process. This ensured data with depth and breadth. Two interviews (approximately 30 minutes each) were held with each participant. The second interview was only conducted after each participant had completed a specific task. The data was analysed by using the five steps suggested by Yin (2011:176).
The findings showed that the fitting room experience does play a crucial role in the Mzansi youth female consumer’s evaluation of apparel products’ quality. Furthermore it showed that the Mzansi youth female consumers do have clear expectations regarding the fitting room’s aesthetics and functionality, and also how these two elements should interact and should be in order for the Mzansi youth female consumer to be able to evaluate the apparel products’ quality effectively. The findings further showed that when these expectations are not met by the actual fitting room experience it leads to the Mzansi youth female consumer being dissatisfied and therefore stopping her evaluation of the apparel products’ quality or even leaving the store.
Therefore this study came to the overall conclusion that the fitting room is the place where the final decision to buy or not to buy is made, and where decisions about possible future visits are made, irrespective of the rest of the retail environment. It should therefore be treated like the queen of the apparel retail environment, and certainly not like the Cinderella.Dissertation (MConsumer Science)--University of Pretoria, 2014.
gm2014
Consumer Science
unrestricted
43
Kraushaar, Andrea Brigitte. "The role and impact of the Internet on today's youth and the strategic marketing implications for developing a youth-targeted web site." Thesis, 2008. http://hdl.handle.net/10210/280.
Full text
44
Alver, Amalie. "The benefits of early comprehensive youth obesity prevention strategies outweigh the costs to consumers and reimbursers." Thesis, 2016. https://hdl.handle.net/2144/16777.
Full textAbstract:
The prevalence of obesity in the United States is at the highest it has ever been. Adolescent and adult obesity rates have increased greatly over the past three decades, and those individuals who are already obese continue to gain weight. More recently, levels of obesity have stabilized but the number of obese individuals in the country is still very high. Efforts must be made at reducing these levels of obesity, as obesity is associated with the development of chronic diseases, significant reductions in quality of life, and insurmountable costs. The economic impact of obesity expands beyond direct healthcare costs into the workplace, reducing individual productivity levels and increasing the number of workdays missed as the severity of obesity increases. These realities provide incentives for both governmental and private sectors to take an interest in the prevention of obesity.
The causes of obesity are many, and an appropriate treatment that will reduce obesity on a population level has not been identified. Current literature suggests the most effective population to target for obesity prevention is youth, especially around the ages of five to seven while lifestyle habits are being formed. This is mostly due to the relatively small changes needed to prevent childhood obesity as compared to the more difficult approach of reducing adult obesity. As opposed to the treatment of adult obesity, the prevention of childhood obesity requires a much smaller correction to daily calorie intake. Furthermore, obese youth tend to maintain their obesity into adulthood. The earlier in age that childhood obesity develops, the more difficult it is to prevent the development of adult obesity. Evidence currently shows that childhood obesity levels are related to the quality of meals and eating habits influenced by parents or caregivers and increased consumption of sugars and high-calorie foods strongly associated with aggressive food and beverage marketing. In addition, decreased levels of physical activity are associated with childhood obesity risk. In these ways, the current social and economic environment in the US strongly promotes childhood obesity.
The most effective obesity prevention strategies involve a holistic modification of the surrounding environment. Studies show that addressing the school environment and thoroughly educating parents about the importance of nutritious eating and physical activity are important components of childhood obesity prevention efforts. While school and community interventions are moderately effective, a rise in BMI does tend to occur during summer months when children are typically on a less structured schedule and may not have encouragement from school programs to eat healthy foods and exercise. Schools also provide the opportunity for extracurricular activities, such as sports programs and other such supportive measures, which may prevent the development of childhood obesity.
Suggested policy actions may modify the community and environment in such a
way that obesity reduction is economically favorable. A tax on sugar-sweetened beverages is estimated to be highly effective in reducing childhood consumption of sugar, and subsequently lowering obesity rates. Other policy interventions that would be effective for reducing childhood obesity include imposing limits on the types of foods sold in school to children, and restricting marketing efforts aimed at children. Implementing a sugared-beverage tax and reducing tax subsidies from advertisements of food and beverage companies would produce positive return-on-investments and raise additional funds for additional adolescent obesity prevention efforts.
Policymakers, local governments, parents, schools, and the community will need to invest time and finances into these modifications for obesity prevention to be effective. Policy changes, specifically sugared-beverage taxes, have recently been enacted in Mexico and in Berkeley, California. Evaluation research will provide additional evidence for the efficacy of these policy actions in obesity prevention. Current projects that will contribute to the gaps in preventive community modification research are in progress in California, Massachusetts and Texas. Additionally, research into the prevention of summer-month BMI increases in children may be beneficial for maintaining appropriate lifestyle modifications when school is not in session.
45
Davis, Helen Louise. "Compassionate consumerism mass movements, youth markets, and the evolution of an ethic from Band Aid to Idol Aid /." Diss., 2008.
Find full text
46
Madinga, Nkosivile Welcome. "Selected antecedents to approach status consumption of fashion brands among township youth consumers in the Sedibeng District." Thesis, 2016. http://hdl.handle.net/10352/330.
Full textAbstract:
M. Tech. (Marketing, Faculty of Management Sciences), Vaal University of TechnologyOne important motivating force that influences a wide range of consumer behaviour is the desire to gain status or social prestige from the acquisition and consumption of goods. More often than not, individuals purchase expensive and luxury goods to display their social standing. In addition, individuals purchase status products to fulfil their material desires and reinforce their group identity. This is often a case with regards to youth consumers who often purchase expensive, luxury fashionable clothing brands to portray status and impress their peers. This behaviour seems to be trending among township consumers. The township market is a major contributor to the South African economy with an annual spending power of approximately R307-R308 billion. This study sought to investigate the influence of fashion clothing involvement, materialism and group identity on fashion brand status consumption amongst the youth. The research concentrates specifically on township youth consumers aged between 18 to 24 years, located in the Sedibeng district. This study made use of a non-probability convenience sample. A self-administered questionnaire was designed based on the scales used in previous studies. Five fieldworkers were selected and received training from the researcher on the purpose of the research as well as the critical elements of fieldwork. Once the training was completed, the questionnaires were distributed by fieldworkers. The questionnaire requested respondents to indicate on a five-point Likert scale the extent of their agreement or disagreement with items designed to measure their status consumption, fashion clothing involvement, materialism and group identity. In addition, the participants were requested to provide certain demographic data. For this study, a sample of 400 township youth individuals, residing within the Sedibeng district, was drawn. From this sample, only 345 questionnaires were usable leading to a response rate of 83 percent. The captured data were analysed using descriptive statistics and inferential statistics comprising of correlation and regression analysis. The findings indicate that fashion clothing involvement significantly and positively predicted status consumption of township youth consumers. Therefore, the results show that fashion-involved consumers are more likely to engage in status consumption. There was a direct relationship between materialism and status consumption. Group identity had a significant positive influence on status consumption. Owing to the high demand for status brands or products by township youth consumers, it is recommended that marketers should tap the market potential of this consumer segment while considering the influence of their reference groups. In addition, their advertisements should emphasise the brand or product’s ability to indicate status. Furthermore, marketers should make use of social media to effectively reach youth consumers. Insights gained from this study will help marketers to better understand township youth consumers, their engagement in status consumption, and their involvement in fashion clothing, which, in turn, should help them tailor their marketing efforts in such a way as to appeal to this segment in an appropriate manner.
47
Phiri, Elsie Morwesi. "The influencers of consumption frequency intention in the sparkling soft drinks category amongst South African youth." Thesis, 2016. http://hdl.handle.net/10539/22150.
Full textAbstract:
A research report submitted to Wits Business School, Faculty of Commerce, Law and Management, University of the Witwatersrand, Johannesburg, in partial fulfilment of
the Degree of Master of Management in Strategic Marketing
November 2015Building, maintaining and measuring consumption frequency over a specific period of time has become the primary driver of success for nonalcoholic beverage organisations; however, there is limited research on youth consumption frequency within South Africa. Using the Theory of Planned Behaviour, the study aimed to investigate the impact of brand association, flavour variety, peer influence and perceived value on consumption frequency intention in the sparkling soft drink (SSD) category amongst youth in South Africa. A quantitative research design was followed and data collected from 300 research participants aged between 16 and 24 years in Soweto, Gauteng Province in South Africa. The collected data was analyzed using SPSS 22 and AMOS 21 statistical packages for structural equation modelling. All four hypotheses are supported, with results indicating a positive relationship between brand association, flavour variety, peer influence, perceived value and consumption frequency intention. Peer influence and perceived value have a significantly stronger influence on consumption frequency intention. The results also indicate that flavour variety “ambiguous SSD flavour names” scored higher amongst 16 to 18 years olds. Ambiguous flavour naming strategies have proven to be successful in other beverage categories. Quantity-frequency (QF), a consumption frequency measurement instrument has been used, with consumption skewed towards “sharing” with friends or family. This study contributes significant new knowledge to the existing body of marketing literature in Africa and consumer behaviour in emerging markets. This study has implications for practitioners, academicians and public policy makers.
MT2017
48
Chien, Shih-Hsun, and 簡世勛. "A Study of Aesthetic Labour with Positive Emotions on Consumers' Repurchase Intention: A Case of China Youth Corps to Contract for Sport Centers." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7ufey7.
Full textAbstract:
碩士朝陽科技大學
休閒事業管理系
104
The purpose of this study was to investigate the relationship between the aesthetics labor, positive emotion and repurchase intention of sport center’s consumer, also to understand the difference of background variables in consumer research covariates. The subject of this study is the consumer of sport center which is contract to China Youth Corps. A total of 400 surveys were issued, 342 valid surveys and the effective responded rate was 86%, including 160 males and 182 females. After statistical analysis, the results were illustrated as follows: A significant differences in consumer characteristic, frequency of aesthetic labor, positive emotions and repurchase intention. Purchase course, consumer who use twice a week (or more) had higher acceptance of aesthetic labor; Purchase course, consumer who use 3 times a week (or more) had higher positive emotions; Purchase course, consumer who use 3 times a week (or more) had higher repurchase intention. Aesthetic labor of "service encounters", "recruiting for selection" and "practical training" can predict positive emotions; "service encounter" and "recruiting for selection" can predict repurchase intention; positive emotions can predict repurchase intention. Positive emotion had partially mediated effect between aesthetic labor and repurchase intention. Finally, according to results this study offered practical policies and suggestions.
49
Bart, Ernie. "Consumers, producers, and critical bystanders : reflections of rural school dropout youth on their re-construction of a "need-to-work" in a "new economy" compared with an "official discourse" articulated in Manitoba government documents describing youth employment initiatives." 2003. http://hdl.handle.net/1993/12316.
Full text
50
Guedes, Leonor Carrilho. "A descriptive study on the youth tourism market, based on Generation Y travel experiences." Master's thesis, 2017. http://hdl.handle.net/10071/16191.
Full textAbstract:
The present dissertation is based on the study of the tourism industry from a consumer’s
perspective. Being compose by multigenerational visitors, studying travel consumer
behaviors based on their generational cohort became a popular method to understand
consumer behavior in tourism. The presented dissertation focuses in particular on
Generation Y member’s point of view, all individuals born between 1982 and 2002.
The dissertation follows a descriptive method, that analyses Gen Y members traits and as
travelers consumers. As they are currently aged between 15 and 35 years old, within the
tourism sector, they belong to a segmented market named Youth Tourism. This market
represents 190 million international trips per year and is growing faster than the overall
global market, hence studying its consumers previous travel patterns is important to
understand the current situation of the market. This market englobes all sort of categories
of tourism from educational, volunteering to adventure among others, and currently the
lack of an official typology list of those categories and lack of consumer studies within
this market generated a research gap that needs to be addressed.
The results showed that from all the youth tourism markets that were consider, Leisure
tourism is the most popular choice among Gen Y consumers. Moreover, the findings also
suggest statistically significant differences of youth tourism market categories
preferences between genders. The overall findings, that derived from the analysis derived
interesting facts for this market, are explained and summarized in the conclusions.A dissertação em questão aborda a indústria do turismo pela ótica dos consumidores. Sendo o turismo composto por visitantes multigeracionais, tornou-se prática comum o estudo do comportamento destes utilizando o seu grupo geracional como referência para explicar os seus comportamentos. A dissertação foca-se em particular nos consumidores que pertencem à Geração Y, nascidos entre 1982 a 2002. A dissertação segue a metodologia descritiva, que analisa as características dos membros da Geração Y como indivíduos e como consumidores de turismo. Estes encontram-se, neste momento, em idades entre os 15 e os 35 anos de idade, o que na indústria do turismo implica serem participantes do Turismo Juvenil. Este mercado representa atualmente 190 milhões de viagens internacionais por ano com um crescimento constante, tornando o estudo dos seus consumidores essencial na análise da sua atual situação. Este mercado engloba diferentes categorias de turismo desde educacional, a programas de voluntariado a turismo de aventura, entre outros. No entanto, não existe uma lista de tipologias do Turismo Juvenil aceite por autores publicados e com a falta de estudos de consumidor da Geração Y em relação a este mercado, uma oportunidade de investigação foi encontrada. Os resultados concluem que de todos os tipos de turismo juvenil estudados, o Turismo de Lazer é o mais popular entre a Geração Y. Os resultados também sugerem que existem diferenças estatisticamente significantes entre certos tipos de Turismo Juvenil que atraem mais um gênero do que o outro. As conclusões finais da análise foram explicadas e sumarizadas nas conclusões.