Relevant bibliographies by topics / Youth marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Youth marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Youth marketing"

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Poddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences." Revista Gestão Inovação e Tecnologias 11, no. 4 (July 10, 2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.

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P.E, Adeio, Adejo E.G, and Zakari J. "EVALUATION OF THE PROFITABILITY AND PERFORMANCE OF YOUTH PARTICIPATION IN CASHEW NUT (ANACARDIUM OCCIDENTALE) MARKETING IN ANKPA LOCAL GOVERNMENT AREA OF KOGI STATE, NIGERIA." Journal of Asian Rural Studies 2, no. 1 (January 22, 2018): 49. http://dx.doi.org/10.20956/jars.v2i1.1364.

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This study assessed youth participation in cashew nut marketing in Ankpa Local Government Area of Kogi State, Nigeria. It specifically described the socioeconomic characteristics of the youths, examined the profitability of youth involvement in cashew nut marketing, assessed the efficiency and performance of youth in cashew nut marketing, and determined the level of market integration in cashew nut marketing. A three staged random sampling method was used to select 120 youth involved in cashew nut marketing for the study. Relevant primary data obtained through structured questionnaire were analysed using descriptive statistics, gross margin model, marketing efficiency, and Pearson price correlation. Findings of the study showed a mean age and marketing experience of 37 years and 10 years respectively. Gross margin obtained was N 445, 563.90 per annum, N14, 811.11 per bag and N185.11per kg with a high efficiency level of 654%. The level of integration (0.415) between Awo and Enjema markets was significant 5%. Youth are encouraged to consider cashew nut marketing as an option to reduce unemployment and improve their welfare.
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Sato, Nana, and Yuko Kato. "Youth marketing in Japan." Young Consumers 6, no. 4 (September 2005): 56–60. http://dx.doi.org/10.1108/17473610510701313.

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Grow, H. Mollie, and Marlene B. Schwartz. "Food Marketing to Youth." JAMA 312, no. 18 (November 12, 2014): 1918. http://dx.doi.org/10.1001/jama.2014.8951.

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Dhewanto, Wawan, Salma Azzahra, Fera Yunita, and Vania Nur Rizqi. "DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS." Global Fashion Management Conference 2020 (November 5, 2020): 1412–21. http://dx.doi.org/10.15444/gmc2020.10.07.04.

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Powell, Lisa M., Jennifer L. Harris, and Tracy Fox. "Food Marketing Expenditures Aimed at Youth." American Journal of Preventive Medicine 45, no. 4 (October 2013): 453–61. http://dx.doi.org/10.1016/j.amepre.2013.06.003.

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Cheyne, Andrew, Pamela Mejia, Laura Nixon, and Lori Dorfman. "Food and Beverage Marketing to Youth." Current Obesity Reports 3, no. 4 (September 23, 2014): 440–50. http://dx.doi.org/10.1007/s13679-014-0122-y.

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Jensen, Birger Boutrup, Alice Grønhøj, Diana Godt, and Birgitte Gadensgaard. "Our Priceless Youth." Journal of Macromarketing 37, no. 3 (March 15, 2017): 286–99. http://dx.doi.org/10.1177/0276146717691799.

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Young people’s excessive alcohol consumption is considered a societal problem in many countries, and higher alcohol taxes are often suggested as a possible remedy. Price increases cannot be effective if unnoticed, but little is known about young people’s alcohol price knowledge and sensitivity, as aggregate price sensitivity studies have produced ambiguous results. Applying individual data, this study examines young people’s knowledge of retail alcohol prices using two price memory tests. Results show that the majority holds fairly accurate reference prices, while a large segment intentionally checks in-store alcohol prices, though large variations exist across categories. Furthermore, logistic regressions revealed ‘purchased a special’ and ‘simple prices’ as determinants of alcohol price knowledge. The results suggest that alcohol tax increases must be significant to be effective when targeting young people. Otherwise, such increases go unnoticed and other policy instruments may perform better, not least when targeting the youngest, and thus most vulnerable group.
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González, Mari D. "Interactive Food & Beverage Marketing." Journal of Internationalization and Localization 1 (January 1, 2009): 4–39. http://dx.doi.org/10.1075/jial.1.01gon.

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Recent interest in U.S.-based Latino/Hispanic populations and their cultures has led to fruitful research and increased attention. Comprehensive books on Hispanic marketing have been made available by multicultural marketing experts. Marketing that targets Latino/Hispanic youth has become a promising, specialized, and lucrative field. This study shows how cultural research has been utilized by marketers to target young Latinos/Hispanics, who are the most susceptible members of the ethnic group to new trends in technology. It investigates the type of cultural knowledge that marketing researchers are using to target Latino/Hispanic youth and the effectiveness of their interactive advertising campaigns. It also explores how the ever-growing access to digital media changes the way the food and beverage companies do business with Latino/Hispanic youth.
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Iddrisu, Mustapha, Akolaa Andrews Adugudaa, and Albert Martins. "Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective." International Journal of Marketing Studies 12, no. 4 (November 9, 2020): 14. http://dx.doi.org/10.5539/ijms.v12n4p14.

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The advancement in technology is influencing the ways in which organizations conduct business and marketing activities. Mobile Marketing has become one of the most widespread media to communicate with potential and existing customers mainly in the form of text advertisements through the internet. This study is aimed at finding out the receiving and action-oriented attitudes of the youth towards mobile marketing, particularly the rate at which the youth use mobile marketing to determine the propensity to be influenced in their actions. The study also investigated the factors affecting consumer attitudes and their relationship with mobile marketing. The study employed descriptive and exploratory research methodology design and the data were collected using a structured questionnaire. Four hundred (400) questionnaires were administered to young people between the ages of 18 and 35 years in Accra and Three hundred and fifty 350 were used. We found a high rate of youth’s preference for mobile marketing messages and a relationship between youth attitude and mobile marketing messages and/or the youth’s attitude being influenced by mobile marketing messages. Finally, it revealed that there is a relationship between the youth’s receiving and action-oriented attitude and consumer factors that influence the use of mobile marketing.
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Dissertations / Theses on the topic "Youth marketing"

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Bugge, Christian Stewart. "The end of youth subculture? : dance culture and youth marketing 1988-2000." Thesis, Kingston University, 2002. http://eprints.kingston.ac.uk/20694/.

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This thesis focuses on the concept of youth Subculture, used in both academic and popular discourse to describe a distinct form of youth culture. The thesis focuses on Dance Culture, the dominant youth culture in Britain during the period 1988-1990, but also a unique form of youth culture that challenges previous theories of youth culture, and questions whether youth cultures are organically formed or commercially created. The thesis establishes how the marketing industry has become increasingly adept at understanding and responding to the cultural aspect of young peoples' lives since the youth market was first identified in the late 1950s. The commercial importance of rebellious youth cultures was first established in the 1960s. However, it took the market-driven economy of the 1980s, in which a more style-orientated advertising practice developed, to draw on the style-factor that youth cultures evoke. Due, in particular, to increases in the number of youth-oriented media in the 1980s and 1990s marketing has developed its ability to reach youthful consumers. As a result, it has come to focus on individual youth cultures, re-presenting them to consumers who seek the cultural capital they possess. The central focus is 'youth marketing', an industry which thrived in the knowledge-based New Economy of the 1990s. Interviews .with experts in 'youth marketing' show how marketing interacted with the Dance Culture and its consistent subcultures. It shows, where previous studies of youth Subculture have failed, the crucial role that consumerism, and more specifically marketing, plays in the formation and communication of youth cultures. Marketers have increasingly come to recognise the cultural capital of Subcultures, and have become more influential in the way that they are communicated and adopted by young people. As a consequence, the thesis argues that Youth Subculture is now a concept more readily employed for selling lifestyles to consumers, as opposed to a reliable model for understanding young peoples' culture. Rather than expressions of genuine resistance, youth cultures are, now more accurately viewed as reference points in consumer trends. Previous studies of advertising and marketing have been based on abstract research methodologies, such as textual analysis. This research is unique in interviewing the practitioners who attempt to understand and re-present young people's culture. In this way, it presents a more accurate and grounded analysis of marketing's interaction and comprehension of young people, and also its subsequent attempts to have meaning in their cultural lives.
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Gordon, Ross. "Critical social marketing : assessing the cumulative impact of alcohol marketing on youth drinking." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3135.

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Alcohol related harm is one of the major public health and societal concerns in the UK. Per capita alcohol consumption has risen considerably over the last twenty years and binge drinking has increased. Alcohol related harms including crime and social disorder, lost productivity, family breakdown and health harms such as rising incidence of liver disease and increases in alcohol related hospital admissions, are considerable. Particular concern has focused upon alcohol and young people, with levels of youth binge drinking in the UK among the highest in Europe and alcohol related hospital admissions of young people increasing. Furthermore, youth drinking behaviours are strong predictors of alcohol dependence in later life and contribute to long term health harms. As a result there has been an increased focus on factors that may potentially influence youth drinking behaviours including alcohol marketing. The evidence base on the impact of alcohol marketing on youth drinking has developed since the topic was first examined in the early 1980s. Recent systematic reviews have suggested a causal link between alcohol marketing and youth drinking behaviour. However gaps in the evidence base remain. The research project presented in this PhD contains six publications which aim to address these gaps, being the first longitudinal consumer study on the impact of alcohol marketing on youth drinking in the UK. The study used a critical social marketing framework to assess the cumulative impact of alcohol marketing on youth drinking, with findings intended to help upstream social marketing efforts, inform policy and regulation and targeted behaviour change interventions. The project examined the impact of alcohol marketing across a comprehensive range of communications channels including less well researched areas such as new media and sponsorship. The project involved three discrete stages of research. First, a brand website and press audit of contemporary alcohol marketing communications in the UK was conducted, supplemented by interviews with key informants from the marketing profession and regulatory bodies. Second, qualitative focus group research was conducted with young people to explore the role and meaning of alcohol in their lives and their attitudes towards alcohol marketing. Third, a two wave cohort study design featuring a questionnaire survey was conducted to assess the impact of alcohol marketing on youth drinking. The survey consisted of a two part interviewer administered and self completion questionnaire in home with 920 second year school pupils at baseline, and follow up of a cohort of 552 in fourth year. The audit revealed that alcohol marketing is ubiquitous in the UK with most brands having a dedicated website featuring sophisticated content that appeals to youth including music, sport and video games. The press audit found that alcopop brands concentrated advertising in youth magazines, and that supermarket advertising of alcohol was considerable in the printed press. Focus group research revealed a sophisticated level of awareness of and involvement in alcohol marketing among respondents across several channels. Marketing activities often featuring content with youth appeal seemed to influence young people’s well developed brand attitudes. Cross sectional regression analysis found significant associations between awareness of, and involvement with alcohol marketing and drinking status and future drinking intentions. Bivariate and multi-variate longitudinal analysis indicated that alcohol marketing was associated with youth drinking behaviour, including initiation of drinking, and increased frequency of drinking between wave one and wave two. The implications of these findings for theory, practice and public policy are discussed.
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Chung, Kwok-shing Patrick. "The implications of youth subcultures in developing marketing strategies for the new integrated youthwork teams /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1947068X.

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Hung, Ying-ho Billy, and 洪英豪. "Marketing for the children and youth centre services in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31977340.

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Hung, Ying-ho Billy. "Marketing for the children and youth centre services in Hong Kong." [Hong Kong] : University of Hong Kong, 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13745062.

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Ramnarain, Manishka, and Kirsten Kamphuis. "Consumer attitudes toward mobile advertising : A study of the Dutch youth." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18349.

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Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. The advertising clutter has resulted in marketers moving their advertising focus toward less cluttered mediums, such as mobile advertising. Mobile advertising allows companies to specifically target the right consumers by looking at age, gender and geographic regions etc. Being able to advertise to such a specified target group is an advantage for companies, however the question remaining is how consumers perceive this form of specific targeting advertising. Method: In this research the deductive approach has been implemented in order to answer the research questions. Both qualitative and quantitative data has been collected through a questionnaire and focus group. The statements used in the questionnaire are based on previous studies and theories. The data retrieved through the questionnaire has been analysed using SPSS. Conclusion: The results of this study showed the Dutch youth mainly sees the originality, interactivity and entertainment levels of mobile advertising as positive in comparison to traditional forms of advertising. Furthermore, message content was shown to be an important factor in order for the consumer to perceive the advertising as positive. The main aggravating attributes that come with mobile advertising are the perceived risks, like receiving too many advertising messages. Furthermore it was found that the more positive the attitude toward advertising in general is, and the more the consumer likes searching for product information, the more positive the attitude toward mobile advertising will be. The main purpose of this research was to find out what the attitudes of the Dutch youth are toward mobile advertising. The statistical results showed a negative attitude toward mobile advertising. However, the qualitative results showed that when mobile advertising is used in a proper way, consumers’ attitudes can be positive.
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Srungaram, Narsimha Vamshi Krishna. "Assessing Youth’s Buying Behaviour towards Sports Shoes." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1423.

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The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer’s behavior towards buying of different branded shoes and Nike sports shoe. I have carried out buying behavior of youth and different kind of consumer behavior models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University.

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Lačevová, Aneta. "Analysis of the Internet Marketing Strategy of AIESEC." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192886.

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The Master's thesis focuses on analysing the data about the customers of the student organisation AIESEC collected between 2012 and 2014. The results show the various customer segments defined by university, faculty and year of study from which AIESEC gets its applicants, the successfulness in finding an internship of students from these segments, proportions of different programmes (and sub-programmes) that students apply for, most desired countries as internship destinations, most effective communication channels and the average time periods between the process parts of application, raise, match and realization. Based on the results and insights from theory which discusses the use of Internet in communication with youth, the author suggests specific improvements for AIESEC to acquire more customers. These suggestions focus on increasing the return on investment of the organisation by increasing the quality of the applications, but equally focus on increasing the quantity of new customers acquired and increasing the efficiency of the AIESEC process.
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Chung, Kwok-shing Patrick, and 鍾國盛. "The implications of youth subcultures in developing marketing strategies for the new integrated youthwork teams." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B3125018X.

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Hsu, Helen Chih-Han. "Understanding the impact of tobacco industry promotional activities on youth smoking behaviour." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/2495.

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Background: Tobacco marketing has been established as the main motivator for tobacco use among youth. A proliferation of tobacco promotional activities in retail stores has been observed yet little is known about its impact on adolescent smoking behaviours. The purpose of this study is to use secondary data to describe the prevalence of retail tobacco point-of-purchase (PoP) activities, examine its associations with adolescent smoking behaviours, and determine what ecological factors moderate the relationship between PoP activities and student smoking behaviours in British Columbia. Methods: This cross-sectional study surveyed grade 10-11 students from 22 randomly-selected schools in BC on student smoking behaviour and conducted observations in 57 retail stores on tobacco PoP activities located within a 1 km radius of these schools. Descriptive analysis was conducted on retail tobacco PoP variables. Individual data on smoking behaviour and school level data on retailers were linked to analyse the association between retail tobacco PoP activities and student smoking behaviour using logistic regression. Moderating effects of contextual factors were also examined. GIS maps were generated to illustrate study findings. Result: A moderate to strong presence of tobacco PoP activities was observed in all tobacco retail stores located in BC school neighbourhoods. Nearly all stores displayed cigarette products in a visible manner (98.25%) and posted tobacco control signage (94.74%). In this model, proportion of stores in the school neighbourhood with presence of tobacco advertising increased the odds of a student being a smoker (OR = 1.28-3.27). Proportion of stores in the school neighbourhood with presence of tobacco control signage decreased the odds of a student being a smoker (OR = 0.11-0.66). The odds of a student being a smoker increased if they resided on the island compared to living in the lower mainland (OR = 1.11-1.75). Discussion: Convenience stores exhibited more tobacco PoP activities than other store types. Retailers in the school neighbourhood that had tobacco advertisements and tobacco control signage exhibited both detrimental and protective effects on student smoking. This provides supportive evidence to ban tobacco advertising in retail stores and increase efforts for creating an anti-tobacco environment in neighbourhood retail stores. Maps generated served descriptive and hypothesis generating purposes.
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Books on the topic "Youth marketing"

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Ikem Bụ Chukwu B. Ngwoke. Education for youth empowerment. Enugu, Nigeria: African Marketing Development Foundation, 2006.

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Youth, Institute of Medicine (U S. ). Committee on Food Marketing and the Diets of Children and. Food marketing to children and youth: Threat or opportunity? Washington, D.C: National Academies Press, 2006.

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All eyes East: How Chinese youth will revolutionize global marketing. New York, NY: Palgrave Macmillan, 2012.

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Going places with youth outreach: Smart marketing strategies for your library. Chicago: American Library Association, 2005.

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Adrian, Manuella. Canadian youth and drugs: A health promotion and social marketing resource guide. [Ottawa, Ont.]: Health Canada, 1995.

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Printing, London College of. Marketing and advertising to the youth: Thesis for BA Graphics Complementary studies 1985. London: LCP, 1985.

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Harper, Patricia Thandi Hicks. Hip-hop's influence within youth popular culture: A catalyst for reaching America's youth with substance abuse prevention messages! Silver Spring, MD: McFarland & Associates, 1999.

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Hollander, Stanley C. Was there a Pepsi Generation before Pepsi discovered it?: Youth-based segmentation in marketing. Chicago, Ill: American Marketing Associaton, 1992.

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New York (State). Legislature. Assembly. Committee on Alcoholism and Drug Abuse. New trends in advertising and marketing of alcoholic beverages: [public hearing]. [Mineola]: EN-DE Reporting, 2002.

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Serge, Luba. Environmental and marketing scan re: Youth, housing, and community : innovations and best practices : final report. [Ottawa]: CMHC, 1996.

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Book chapters on the topic "Youth marketing"

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de Andrade, Marisa, Karen Cooper, and Kay Samson. "Innovative youth engagement." In Social Marketing, 357–80. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-16.

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Lumsdon, Les. "The Youth Hostels Association: Great Escapes." In Marketing for Tourism, 22–33. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-21946-9_3.

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Mart, Sarah. "New marketing, new policy?" In Youth Drinking Cultures in a Digital World, 218–29. Abingdon, Oxon ; New York, NY : Routledge, 2017. | Series:: Routledge, 2017. http://dx.doi.org/10.4324/9781315660844-14.

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Armenakyan, Anahit. "Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games: An Abstract." In Enlightened Marketing in Challenging Times, 105–6. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_23.

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McCreanor, Tim, Helen Moewaka Barnes, Antonia C. Lyons, and Ian Goodwin. "Digital alcohol marketing and the public good." In Youth Drinking Cultures in a Digital World, 230–41. Abingdon, Oxon ; New York, NY : Routledge, 2017. | Series:: Routledge, 2017. http://dx.doi.org/10.4324/9781315660844-15.

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Carah, Nicholas. "Alcohol corporations and marketing in social media." In Youth Drinking Cultures in a Digital World, 115–31. Abingdon, Oxon ; New York, NY : Routledge, 2017. | Series:: Routledge, 2017. http://dx.doi.org/10.4324/9781315660844-8.

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Grigsby-Toussaint, Diana S., Kristen Harrison, Michelle R. Nelson, Barbara H. Fiese, and Mary J. Christoph. "Exploring Marketing Targeted at Youth in Food Stores." In Advances in Communication Research to Reduce Childhood Obesity, 317–40. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5511-0_15.

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Montonen, Marjatta, and Ismo Tuominen. "Restricting alcohol marketing on social media in Finland." In Youth Drinking Cultures in a Digital World, 202–17. Abingdon, Oxon ; New York, NY : Routledge, 2017. | Series:: Routledge, 2017. http://dx.doi.org/10.4324/9781315660844-13.

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Monk, Rebecca, and Derek Heim. "Mobile technologies and spatially structured real-time marketing." In Youth Drinking Cultures in a Digital World, 132–46. Abingdon, Oxon ; New York, NY : Routledge, 2017. | Series:: Routledge, 2017. http://dx.doi.org/10.4324/9781315660844-9.

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Ramirez, Amelie G., Kipling Gallion, and Rebecca Adeigbe. "Latino Youth and Obesity: Communication/Media Influence on Marketing." In Advances in Communication Research to Reduce Childhood Obesity, 367–87. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5511-0_17.

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Conference papers on the topic "Youth marketing"

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Jebarajakirthy, Charles, Antonio C. Lobo, and Chandana Hewege. "MARKETING MICROCREDIT TO YOUTH IN WAR AFFECTED REGIONS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.03.01.

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Zhiqin, Du. "Youth-Targeted WeChat Marketing Strategies of Fashion Businesses." In 2018 International Conference on Communication, Computing and Internet of Things (IC3IoT). IEEE, 2018. http://dx.doi.org/10.1109/ic3iot.2018.8668187.

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"MARKETING TOOLS FOR PROMOTING INNOVATIVE FOOD PRODUCT FOR YOUTH." In Global Business and Law Development Imperatives. Київський національний торговельно-економічний університет, 2019. http://dx.doi.org/10.31617/k.knute.2019-10-10.55.

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Shalamberidze, K., and N. Karkashadze. "INVESTMENTS IN HIGHER EDUCATION OF GEORGIA, ANALISIS OF THEIR MARKETING RESEARCH." In V International Youth Conference "Perspectives of Science and Education". Prague: Premier Publishing s.r.o., 2019. http://dx.doi.org/10.29013/v-conf-usa-6-162-167.

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"MOBILE MARKETING COMMUNICATIONS TO THE YOUTH - An Analysis of the MXit Platform." In International Conference on e-Business. SciTePress - Science and and Technology Publications, 2010. http://dx.doi.org/10.5220/0002886200050013.

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"Research on Marketing Strategy of Youth Football Club Based on “421 Families”." In 2021 International Conference on Society Science. Scholar Publishing Group, 2021. http://dx.doi.org/10.38007/proceedings.0001985.

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Kartal, Burak, and Çiğdem Sofyalıoğlu. "A Look at the Perceptions of the Turkish Youth towards Shangai Cooperation Organization from a Marketing Perspective." In International Conference on Eurasian Economies. Eurasian Economists Association, 2011. http://dx.doi.org/10.36880/c02.00340.

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In search of new markets and trade partners after its thrill for European Union has faded, Turkey began to look at its east recently. Having strong ties with many countries in Central Asia due to its cultural and historical ties, Turkey is a bridge between Europe and Asia. Due to its importance and successful historical development, Shanghai Cooperation Organization (SCO) is Turkey’s one of few options. In order to build closer trade relations between Turkey and members of the SCO, it’s better to know what Turkish people, especially youth know and think about the Organization. This pioneer empirical study, by examining a sample of Turkish university students’ knowledge and attitude towards SCO, is a first step of building the relations between the Organization and Turkish people and Turkish youth. Findings indicate that Turkish youth examined have positive attitude towards SCO compared to other alternative integrations and organizations. Besides, they think that a stronger SCO will be in favor of Turkey both economically and politically. Also, gender differences seem to exist like women’s tendency towards North American and South American integrations.
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Rizki, Ridha Amalia, and Reza Saputra. "THE YOUTH RESPONSE TOWARDS SOCIAL MARKETING CAMPAIGN OF “INDONESIA PLASTIC BAG DIET MOVEMENT”." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2018. http://dx.doi.org/10.17501/medcom.2018.4107.

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Liu, Ying, and Shunqing Li. "Research on Marketing Strategy of Network Womenswear Brand Based on Big Data Statistics." In 2019 34rd Youth Academic Annual Conference of Chinese Association of Automation (YAC). IEEE, 2019. http://dx.doi.org/10.1109/yac.2019.8787653.

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Liu, Ying, and Taoye Zhang. "Research on Digital Marketing Strategies of Fast Fashion Clothing Brands Based on Big Data." In 2019 34rd Youth Academic Annual Conference of Chinese Association of Automation (YAC). IEEE, 2019. http://dx.doi.org/10.1109/yac.2019.8787647.

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Reports on the topic "Youth marketing"

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Diddi, Sonali, Cammie Hensley, and Karen Hyllegard. Consumer Attitudes towards LGBT Homeless Youth Cause Related Marketing Campaign: Application of Self Schema Theory. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1561.

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