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1

Ikem Bụ Chukwu B. Ngwoke. Education for youth empowerment. Enugu, Nigeria: African Marketing Development Foundation, 2006.

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2

Youth, Institute of Medicine (U S. ). Committee on Food Marketing and the Diets of Children and. Food marketing to children and youth: Threat or opportunity? Washington, D.C: National Academies Press, 2006.

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3

All eyes East: How Chinese youth will revolutionize global marketing. New York, NY: Palgrave Macmillan, 2012.

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4

Going places with youth outreach: Smart marketing strategies for your library. Chicago: American Library Association, 2005.

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5

Adrian, Manuella. Canadian youth and drugs: A health promotion and social marketing resource guide. [Ottawa, Ont.]: Health Canada, 1995.

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6

Printing, London College of. Marketing and advertising to the youth: Thesis for BA Graphics Complementary studies 1985. London: LCP, 1985.

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7

Harper, Patricia Thandi Hicks. Hip-hop's influence within youth popular culture: A catalyst for reaching America's youth with substance abuse prevention messages! Silver Spring, MD: McFarland & Associates, 1999.

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8

Hollander, Stanley C. Was there a Pepsi Generation before Pepsi discovered it?: Youth-based segmentation in marketing. Chicago, Ill: American Marketing Associaton, 1992.

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9

New York (State). Legislature. Assembly. Committee on Alcoholism and Drug Abuse. New trends in advertising and marketing of alcoholic beverages: [public hearing]. [Mineola]: EN-DE Reporting, 2002.

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10

Serge, Luba. Environmental and marketing scan re: Youth, housing, and community : innovations and best practices : final report. [Ottawa]: CMHC, 1996.

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11

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. E-commerce: The case of online wine sales and direct shipment : hearing before ... 108th Congress, 1st session, October 30, 2003. Washington, DC: U.S. G.P.O., 2004.

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12

Advertising Research Foundation Youth Research Workshop (5th 1994 New York, N.Y.). Transcript proceedings: Youth as consumer trend setters : new research and insights into their growing importance. New York, N.Y: Advertising Research Foundation, 1994.

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13

Serge, Luba. Environmental and marketing scan re: youth, housing, and community: Innovations and best practices : final report. [Ottawa]: The Corp., 1996.

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14

Homann, Meike. Zielgruppe Jugend im Fokus der Werbung: Verbale und visuelle Kodierungsstrategien jugendgerichteter Anzeigenwerbung in England, Deutschland und Spanien. Hamburg: Kovač, 2006.

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15

Chasing youth culture and getting it right: How your business can profit by tapping into today's most powerful trendsetters and tastemakers. Hoboken, N.J: John Wiley & Sons, 2011.

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16

Directorate, Canada Health Promotion. Making a difference II: The impact of the Health Promotion Directorate's social marketing campaigns, 1991-1992. Ottawa, Ont: Health Canada, 1993.

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17

Pop brands: Branding, popular music and young people. New York: Peter Lang, 2010.

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18

Carah, Nicholas. Pop brands: Branding, popular music and young people. New York: Peter Lang, 2010.

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19

Carah, Nicholas. Pop brands: Branding, popular music, and young people. New York: Peter Lang, 2010.

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20

Wee, Valerie. Teen media: Hollywood and the youth market in the digital age. Jefferson, N.C: McFarland & Company, Inc., Publishers, 2010.

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21

1959-, De Luca Joanne, ed. Street trends: How today's alternative youth cultures are creating tomorrow's mainstream markets. New York: HarperBusiness, 1997.

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22

Lopiano-Misdom, Janine. Street trends: How today's alternative youth cultures are creating tomorrow's mainstream markets. New York: HarperBusiness, 1998.

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23

Boyles, Deron. The corporate assault on youth: Commercialism, exploitation, and the end of innocence. New York: Peter lang, 2008.

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24

Gutiérrez, Aquilina Fueyo. De exóticos paraísos y miserias diversas: Publicidad y (re)construcción del imaginario colectivo sobre el Sur. Barcelona: Icaria, 2002.

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25

Powell, Alfred. Message 'n a bottle: The 40oz scandal. Chicago, Ill: Renaissance Press, 1996.

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26

Hollander, Stanley C. Was there a Pepsi Generation before Pepsi discovered it? Chicago, Ill: American Marketing Associaton, 1992.

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27

Teen media: Hollywood and the youth market in the digital age. Jefferson, N.C: McFarland & Company, Inc., Publishers, 2010.

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28

Energy drinks: Exploring concerns about marketing to youth : hearing before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Thirteenth Congress, first session, July 31, 2013. Washington: U.S. Government Printing Office, 2014.

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29

Over the edge: How the pursuit of youth by markerters and the media has changed American culture. Chicago, Ill: Ivan R. Dee, 2005.

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30

Jayne, O'Donnell, ed. Gen buY: How tweens, teens, and twenty-somethings are revolutionizing retail. San Francisco: Jossey-Bass, A Wiley Imprint, 2009.

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31

Yarrow, Kit. Gen BuY. New York: John Wiley & Sons, Ltd., 2009.

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32

Child abuse and deceptive marketing by residential programs for teens: Hearing before the Committee on Education and Labor, U.S. House of Representatives, One Hundred Tenth Congress, second session, hearing held in Washington, DC, April 24, 2008. Washington: U.S. G.P.O., 2008.

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33

United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, Restructuring, and the District of Columbia. Tobacco's deadly secret: The impact of tobacco marketing on women and girls : hearing before the Oversight of Government Management, Restructuring, and the District of Columbia Subcommittee of the Committee on Governmental Affairs, United States Senate, One Hundred Seventh Congress, second session, May 14, 2002. Washington: U.S. G.P.O., 2003.

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34

The conquest of cool: Business culture, counterculture, and the rise of hip consumerism. Chicago: University of Chicago Press, 1997.

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35

Confronting the impact of alcohol labeling and marketing on Native American health and culture: Hearing before the Select Committee on Children, Youth, and Families, House of Representatives, One Hundred Second Congress, second session, hearing held in Washington, DC, May 19, 1992. Washington: U.S. G.P.O., 1992.

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36

1956-, Brown Lyn Mikel, and Tappan Mark B, eds. Packaging boyhood: Saving our sons from superheroes, slackers, and other media stereotypes. New York: St. Martin's Press, 2009.

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37

Teens, TV and tunes: The manufacturing of American adolescent culture. Jefferson, N.C: McFarland & Co., Publishers, 2012.

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38

Food Marketing to Children and Youth. Washington, D.C.: National Academies Press, 2006. http://dx.doi.org/10.17226/11514.

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39

Marketing across the generations: Youth ages 0-19. CUNA & Affiliates, 2000.

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40

Food Marketing to Children and Youth: Threat or Opportunity? National Academy Press, 2006.

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41

Committee on Food Marketing and the Diets of Children and Youth. Food Marketing to Children and Youth: Threat or Opportunity? National Academies Press, 2006.

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42

Marketing, Midland Arts, ed. Report on youth sector marketing campaign 'Better late than never'. Nottingham: Midlands Arts Marketing, 1995.

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43

Youthnation: Building remarkable brands in a youth-driven culture. John Wiley & Sons, 2015.

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44

Britton, Matt. YouthNation: Building Remarkable Brands in a Youth-Driven Culture. Wiley & Sons, Incorporated, John, 2015.

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45

Britton, Matt. YouthNation: Building Remarkable Brands in a Youth-Driven Culture. Wiley & Sons, Incorporated, John, 2015.

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46

Challenges and Opportunities for Change in Food Marketing to Children and Youth. Washington, D.C.: National Academies Press, 2013. http://dx.doi.org/10.17226/18274.

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47

The Stuff You Cant Bottle Advertising For The Global Youth Market. Thames & Hudson Ltd, 2013.

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48

The Politics Of Time And Youth In Brand India Bargaining With Capital. Anthem Press, 2013.

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49

Challenges and Opportunities for Change in Food Marketing to Children and Youth: Workshop Summary. National Academies Press, 2013.

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50

E-commerce: The case of online wine sales and direct shipment : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eighth Congress, first session, October 30, 2003. Washington: U.S. G.P.O., 2003.

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