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Dissertations / Theses on the topic 'Youth marketing'
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1
Bugge, Christian Stewart. "The end of youth subculture? : dance culture and youth marketing 1988-2000." Thesis, Kingston University, 2002. http://eprints.kingston.ac.uk/20694/.
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This thesis focuses on the concept of youth Subculture, used in both academic and popular discourse to describe a distinct form of youth culture. The thesis focuses on Dance Culture, the dominant youth culture in Britain during the period 1988-1990, but also a unique form of youth culture that challenges previous theories of youth culture, and questions whether youth cultures are organically formed or commercially created. The thesis establishes how the marketing industry has become increasingly adept at understanding and responding to the cultural aspect of young peoples' lives since the youth market was first identified in the late 1950s. The commercial importance of rebellious youth cultures was first established in the 1960s. However, it took the market-driven economy of the 1980s, in which a more style-orientated advertising practice developed, to draw on the style-factor that youth cultures evoke. Due, in particular, to increases in the number of youth-oriented media in the 1980s and 1990s marketing has developed its ability to reach youthful consumers. As a result, it has come to focus on individual youth cultures, re-presenting them to consumers who seek the cultural capital they possess. The central focus is 'youth marketing', an industry which thrived in the knowledge-based New Economy of the 1990s. Interviews .with experts in 'youth marketing' show how marketing interacted with the Dance Culture and its consistent subcultures. It shows, where previous studies of youth Subculture have failed, the crucial role that consumerism, and more specifically marketing, plays in the formation and communication of youth cultures. Marketers have increasingly come to recognise the cultural capital of Subcultures, and have become more influential in the way that they are communicated and adopted by young people. As a consequence, the thesis argues that Youth Subculture is now a concept more readily employed for selling lifestyles to consumers, as opposed to a reliable model for understanding young peoples' culture. Rather than expressions of genuine resistance, youth cultures are, now more accurately viewed as reference points in consumer trends. Previous studies of advertising and marketing have been based on abstract research methodologies, such as textual analysis. This research is unique in interviewing the practitioners who attempt to understand and re-present young people's culture. In this way, it presents a more accurate and grounded analysis of marketing's interaction and comprehension of young people, and also its subsequent attempts to have meaning in their cultural lives.
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Gordon, Ross. "Critical social marketing : assessing the cumulative impact of alcohol marketing on youth drinking." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3135.
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Alcohol related harm is one of the major public health and societal concerns in the UK. Per capita alcohol consumption has risen considerably over the last twenty years and binge drinking has increased. Alcohol related harms including crime and social disorder, lost productivity, family breakdown and health harms such as rising incidence of liver disease and increases in alcohol related hospital admissions, are considerable. Particular concern has focused upon alcohol and young people, with levels of youth binge drinking in the UK among the highest in Europe and alcohol related hospital admissions of young people increasing. Furthermore, youth drinking behaviours are strong predictors of alcohol dependence in later life and contribute to long term health harms. As a result there has been an increased focus on factors that may potentially influence youth drinking behaviours including alcohol marketing. The evidence base on the impact of alcohol marketing on youth drinking has developed since the topic was first examined in the early 1980s. Recent systematic reviews have suggested a causal link between alcohol marketing and youth drinking behaviour. However gaps in the evidence base remain. The research project presented in this PhD contains six publications which aim to address these gaps, being the first longitudinal consumer study on the impact of alcohol marketing on youth drinking in the UK. The study used a critical social marketing framework to assess the cumulative impact of alcohol marketing on youth drinking, with findings intended to help upstream social marketing efforts, inform policy and regulation and targeted behaviour change interventions. The project examined the impact of alcohol marketing across a comprehensive range of communications channels including less well researched areas such as new media and sponsorship. The project involved three discrete stages of research. First, a brand website and press audit of contemporary alcohol marketing communications in the UK was conducted, supplemented by interviews with key informants from the marketing profession and regulatory bodies. Second, qualitative focus group research was conducted with young people to explore the role and meaning of alcohol in their lives and their attitudes towards alcohol marketing. Third, a two wave cohort study design featuring a questionnaire survey was conducted to assess the impact of alcohol marketing on youth drinking. The survey consisted of a two part interviewer administered and self completion questionnaire in home with 920 second year school pupils at baseline, and follow up of a cohort of 552 in fourth year. The audit revealed that alcohol marketing is ubiquitous in the UK with most brands having a dedicated website featuring sophisticated content that appeals to youth including music, sport and video games. The press audit found that alcopop brands concentrated advertising in youth magazines, and that supermarket advertising of alcohol was considerable in the printed press. Focus group research revealed a sophisticated level of awareness of and involvement in alcohol marketing among respondents across several channels. Marketing activities often featuring content with youth appeal seemed to influence young people’s well developed brand attitudes. Cross sectional regression analysis found significant associations between awareness of, and involvement with alcohol marketing and drinking status and future drinking intentions. Bivariate and multi-variate longitudinal analysis indicated that alcohol marketing was associated with youth drinking behaviour, including initiation of drinking, and increased frequency of drinking between wave one and wave two. The implications of these findings for theory, practice and public policy are discussed.
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Chung, Kwok-shing Patrick. "The implications of youth subcultures in developing marketing strategies for the new integrated youthwork teams /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1947068X.
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Hung, Ying-ho Billy, and 洪英豪. "Marketing for the children and youth centre services in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31977340.
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Hung, Ying-ho Billy. "Marketing for the children and youth centre services in Hong Kong." [Hong Kong] : University of Hong Kong, 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13745062.
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Ramnarain, Manishka, and Kirsten Kamphuis. "Consumer attitudes toward mobile advertising : A study of the Dutch youth." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18349.
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Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. The advertising clutter has resulted in marketers moving their advertising focus toward less cluttered mediums, such as mobile advertising. Mobile advertising allows companies to specifically target the right consumers by looking at age, gender and geographic regions etc. Being able to advertise to such a specified target group is an advantage for companies, however the question remaining is how consumers perceive this form of specific targeting advertising. Method: In this research the deductive approach has been implemented in order to answer the research questions. Both qualitative and quantitative data has been collected through a questionnaire and focus group. The statements used in the questionnaire are based on previous studies and theories. The data retrieved through the questionnaire has been analysed using SPSS. Conclusion: The results of this study showed the Dutch youth mainly sees the originality, interactivity and entertainment levels of mobile advertising as positive in comparison to traditional forms of advertising. Furthermore, message content was shown to be an important factor in order for the consumer to perceive the advertising as positive. The main aggravating attributes that come with mobile advertising are the perceived risks, like receiving too many advertising messages. Furthermore it was found that the more positive the attitude toward advertising in general is, and the more the consumer likes searching for product information, the more positive the attitude toward mobile advertising will be. The main purpose of this research was to find out what the attitudes of the Dutch youth are toward mobile advertising. The statistical results showed a negative attitude toward mobile advertising. However, the qualitative results showed that when mobile advertising is used in a proper way, consumers’ attitudes can be positive.
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Srungaram, Narsimha Vamshi Krishna. "Assessing Youth’s Buying Behaviour towards Sports Shoes." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1423.
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The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer’s behavior towards buying of different branded shoes and Nike sports shoe. I have carried out buying behavior of youth and different kind of consumer behavior models, literature and theory of consumer behavior; finally, I analyzed and concluded with research based on questionnaire of Nike shoes and case studies of Nike sports shoes at Halmstad University.
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Lačevová, Aneta. "Analysis of the Internet Marketing Strategy of AIESEC." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192886.
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The Master's thesis focuses on analysing the data about the customers of the student organisation AIESEC collected between 2012 and 2014. The results show the various customer segments defined by university, faculty and year of study from which AIESEC gets its applicants, the successfulness in finding an internship of students from these segments, proportions of different programmes (and sub-programmes) that students apply for, most desired countries as internship destinations, most effective communication channels and the average time periods between the process parts of application, raise, match and realization. Based on the results and insights from theory which discusses the use of Internet in communication with youth, the author suggests specific improvements for AIESEC to acquire more customers. These suggestions focus on increasing the return on investment of the organisation by increasing the quality of the applications, but equally focus on increasing the quantity of new customers acquired and increasing the efficiency of the AIESEC process.
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Chung, Kwok-shing Patrick, and 鍾國盛. "The implications of youth subcultures in developing marketing strategies for the new integrated youthwork teams." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B3125018X.
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Hsu, Helen Chih-Han. "Understanding the impact of tobacco industry promotional activities on youth smoking behaviour." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/2495.
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Background: Tobacco marketing has been established as the main motivator for tobacco use among youth. A proliferation of tobacco promotional activities in retail stores has been observed yet little is known about its impact on adolescent smoking behaviours. The purpose of this study is to use secondary data to describe the prevalence of retail tobacco point-of-purchase (PoP) activities, examine its associations with adolescent smoking behaviours, and determine what ecological factors moderate the relationship between PoP activities and student smoking behaviours in British Columbia.
Methods: This cross-sectional study surveyed grade 10-11 students from 22 randomly-selected schools in BC on student smoking behaviour and conducted observations in 57 retail stores on tobacco PoP activities located within a 1 km radius of these schools. Descriptive analysis was conducted on retail tobacco PoP variables. Individual data on smoking behaviour and school level data on retailers were linked to analyse the association between retail tobacco PoP activities and student smoking behaviour using logistic regression. Moderating effects of contextual factors were also examined. GIS maps were generated to illustrate study findings.
Result: A moderate to strong presence of tobacco PoP activities was observed in all tobacco retail stores located in BC school neighbourhoods. Nearly all stores displayed cigarette products in a visible manner (98.25%) and posted tobacco control signage (94.74%). In this model, proportion of stores in the school neighbourhood with presence of tobacco advertising increased the odds of a student being a smoker (OR = 1.28-3.27). Proportion of stores in the school neighbourhood with presence of tobacco control signage decreased the odds of a student being a smoker (OR = 0.11-0.66). The odds of a student being a smoker increased if they resided on the island compared to living in the lower mainland (OR = 1.11-1.75).
Discussion: Convenience stores exhibited more tobacco PoP activities than other store types. Retailers in the school neighbourhood that had tobacco advertisements and tobacco control signage exhibited both detrimental and protective effects on student smoking. This provides supportive evidence to ban tobacco advertising in retail stores and increase efforts for creating an anti-tobacco environment in neighbourhood retail stores. Maps generated served descriptive and hypothesis generating purposes.
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Carmichael, Pamela L. "Persuasion by association : a content analysis of cigarette advertisements aimed at the youth market /." Online version of thesis, 2004. http://hdl.handle.net/1850/11800.
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Hagerman, Mary. "La planification-marketing : le cas du Centre international de séjour de Québec Inc /." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 1988. http://theses.uqac.ca.
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Peng, Huwan. "An analysis of promotion strategies for domestic youth films in China between 2010 and 2015." HKBU Institutional Repository, 2016. https://repository.hkbu.edu.hk/etd_oa/299.
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This study has three objectives: 1) to explore the social background of current youth films, 2) to identify the characteristics of youth films, and 3) to indicate the relationships between the five-attribute concept of diffusion of innovation (DOI) and promotion strategies for youth films. A total of 20 individuals, including seven film scholars, eight film promotion practitioners and five filmmakers were interviewed. This paper concludes that eleven characteristics are prominent in youth films. Specifically, these characteristics are IP film, fan film, consistency, emotional resonance, nostalgia, campus life, youthfulness, networkedness, new media, topicality and timeliness. These characteristics were categorized into the five attributes of DOI theory. Eight promotion strategies corresponding to five attributes of DOI theory were summarized from interviews with film industry practitioners. This study found that the attributes of relative advantages and compatibility are enhanced with strategies such as promotion materials, trailers and clips and topic setting and theme songs, whereas complexity, trialability and observability are often influenced by campus preview, new media promotion, O2O ticketing applications, collaborative marketing and word-of-mouth management. Furthermore, emotional resonance is perceived to be essential in both youth films and the corresponding promotion.
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Štrimaitytė, Agnė. "Jaunimo darbo centrų veiklos analizė." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20061213_094041-69668.
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Nedarbas – sudėtinga socialinė problema, tiesiogiai ir stipriai veikianti tiek atskirus asmenis, tiek ir visą šalį. Darbo rinkoje jaunimas, dažniau susiduria su nedarbo problema bei gauna santykinai mažą darbo užmokestį. Todėl visos Europos Sąjungos šalys, tarp jų ir Lietuva, turi vieningai spręsti jaunimo nedarbo problemą. Šio mokslinio darbo tikslas – išanalizuoti Jaunimo darbo centrų veiklą, nustatyti problemas ir pateikti rekomendacijas joms spręsti. Teorinėje šio darbo dalyje apžvelgiama darbo pasaulio kaitos tendencijos, jaunimo situacija Lietuvos ir Europos Sąjungos darbo rinkoje, analizuojami specifiniai jauno bedarbio bruožai, įsidarbinimo gebėjimai. Šioje dalyje pateikiama informacija apie Lietuvos Jaunimo darbo centrus, jų veiklą, paslaugas. Siekiant išanalizuoti Jaunimo darbo centrų veiklą, dviejuose JDC (Vilniaus ir Panevėžio) atliktas tyrimas, kurio metu apklausti 107 respondentai (JDC lankytojai). Darbe naudojamas tyrimo metodas – anketinė apklausa.Unemployment is a very difficult social problem, directly and strongly affecting not just separate people but the whole country as well. Youth in the job market oftenly faces unemployment and gets relatively small salary. That is why all European Union countries including Lithuania must solve youth unemployment problems unitely. The aim of this study is to analize Youth Labour Centers’ (YLC) activities, determine problems and give recommendations how to solve them. In the theoretical part of this study labour work tendencies, youth situation in Lithuania and EU labour market are described, specific young uneployed persons features and employment capabilities are analized. Information about Lithuanian Youth Labour Centers, their activities and services is presented also. Seeking to analize Youth Labour Centers’ activities deeper research was made in 2 Сenters (Vilnius and Panevezys). 107 respondents were interviewed (YLC clients), research type is questionnaire. Research showed that Youth Labour Centers activities like organizing special sessions, informing youth about changes in the labour market help solving youth unemployment problems. Thus YLC activities do have some problems and in order to solve them, time, human and financial resources are needed. Gained results are important for YLC workers, clients, specialists, students because they help better understand YLC activities, arising problems and limitations. Knowing YLC limitations we can more effectively organize it’s... [to full text]
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Virkštytė, Sandra. "Jaunimo verslumas Vilniaus pedagoginiame universitete." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080924_175927-37803.
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Lietuvai tapus rinkos ekonomikos šalimi, ypač svarbu visiems socialiniams sluoksniams integruotis į ekonominę visuomenę. Viena pagrindinių kategorijų integruotis yra verslumas kaip naujos idėjos įgyvendinimas, pasitelkiant savarankiškumo, iniciatyvumo, atkaklumo ir kt. savybes. Todėl ypač aktualu ugdyti jaunimo verslumą, nes jie mūsų ateitis, kuri integruosis į darbo rinką. Rinka teikia dideles galimybes gauti finansinį, žmogiškąjį ir socialinį kapitalą verslo plėtojimui. Verslumo ugdymo tikslas – vadybinių, asmeninių, socialinių kompetencijų, leidžiančių turimas žinias pritaikyti kasdieniniame gyvenime, ugdymas ir tobulinimas. Versli asmenybė gebės savarankiškai ir pozityviai veikti šeimos bei visuomenės labui. Mokslinės literatūros analizė bei ES ir Lietuvos strateginių dokumentų analizė parodė, kad visuotinis kiekvienos šalies gyventojų verslumo gebėjimas – efektyviausia šiuolaikinės epochos žmonių priemonė spartinant jų gyvenimo kokybės augimą.
Atliktame tyrime VPU studentai, kaip pagrindinius faktorius verslo pradžiai, akcentuoja asmenines jaunuolių savybes, artimųjų įtaką, ugdymo įstaigas-institutus, paramą, mokesčių lengvatas, kurie turi didžiausią įtaką ugdant verslumo pradmenis. Didelę įtaką verslumui turi praktika, kurios studentai stokoja. Verslumo kompetencijos ugdymui būtina skirtingų sektorių partnerystė: universitetų ir verslo; verslo ir studentų organizacijų; studentų organizacijų ir universitetų, ir visų trijų sektorių (verslo, universitetų ir studentų... [toliau žr. visą tekstą]The entrepreneurship conception is traversed by theoretical aspect and documents of the European Union and Lithuania, which are regulated the education of the entrepreneurship. When Lithuania become the country of market economy, it particularly came more and more important than all social groups have to integrate into the economic society. The entrepreneurship is one of basic categories to integrate. We can characterize the entrepreneurship as the implementation of the new idea, which is invoked qualities of self –b sufficiency, proactive and similarly perseverance. The entrepreneurship education isn’t identical with the economic literacy, but these ground can match up rather closely. Entrepreneurship is ability to realize abilities, surrounding us. It is also closely conected with having competences for using stocks. Innovation is also part of succesfull entrepreneurship. Entrepreneurship is ability that can be learned and could be developed. It is extremely important to develop youth entrepreneurship, because it can be solvation of such social – econimie problems as: unemployment, depopulation, social activity and others. Our country attempts to implement the strategically objectives of Lisbon, for example to consolidate economic situation, social cohesion, employment and creation of work’s places. In strategies is maintained than when we frame the new places of work, we need to stimulate the entrepreneurship culture. There is the “LJA” program in Lithuania. It has got... [to full text]
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Onaitienė, Sandra, Edita Pėželytė, and Edita Pėželytė. "Viešojo sektoriaus institucijų ir nevyriausybinių organizacijų veiklos derinimas tobulinant besimokančio jaunimo integraciją į pilietinę visuomenę: Šiaulių miesto ir Joniškio rajono atvejų analizė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110804_081225-03693.
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Bakalauro baigiamajame darbe apžvelgiama ir išsamiai išanalizuojama šiuolaikinė miestų ir mažų miestelių bei kamiškų vietovių ekonominė ir sociokultūrinė situacija bei dinamika, aktualios jaunimo problemos, jaunimo pasirengimo integracijai į pilietinę visuomenę ugdymo sistema, viešojo sektoriaus ir nevyriausybinių organizacijų bendradarbiavimo sprendžiant jaunimo problemas prielaidos ir galimybės. Pateikiami Šiaulių miesto ir Joniškio rajono jaunimo nuostatų ir patirčių tyrimo rezultatai, interviu su Šiaulių miesto ir Joniškio rajono nevyriausybinių organizacijų bei savivaldybės institucijų atstovais rezultatai ir analizė. Remiantis gautais rezultatais, pateiktos darbo išvados ir rekomendacijos savivaldybių institucijų ir nevyriausybinių organizacijų bendradarbiavimo efektyvumui tobulinti. Patvirtinama autorių suformuluota mokslinio tyrimo hipotezė, kad viešojo sektoriaus ir nevyriausybinių organizacijų bendradarbiavimas įgyvendinant jaunimo politiką Šiaulių mieste ir Joniškio rajone gali turėti didelę reikšmę jaunimo integracijos į pilietinę visuomenę ir tautinio indentiteto stiprinimo procese.The bachelor's work contains the overview and detailed analysis of economical and sociocultural situation as well as it's dynamics in modern big and small cities and villages, actual youth problems, the system of upbringing of youth for integration into civil society, the preconditions and possibilities of cooperation of public sector and non-governmental organizations in solving of youth problems. The results of investigation of youth attitude and experiences in Shiauliai city and Yonishkis district as well as the results and analysis of interview with non-govermental organizations and local goverment of Shiauliai city and Yonishkis district representatives are presented. Based on these results are the conlusions and recommendations regarding more effective cooperation between public sector and non-governmental organizations. Author's scientific reseach hypothesis that cooperation of public sector and non-governmental organizations of Shiauliai city and Yonishkis district in realization of youth politics can be of great importance in the process of youth integration into civil society and strengthening of national identity.
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Pocienė, Ieva. "Jaunimo užimtumo politikos priemonių įgyvendinimas Lietuvoje (Kauno miesto savivaldybės atvejis)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110609_090216-92309.
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Pastaruoju metu tiek Lietuvoje, tiek Europos Sąjungoje kuriamos įvairios priemonės, kuriomis siekiama užtikrinti jaunimo užimtumą ir dalyvavimą darbo rinkoje, kadangi jaunimo nedarbo lygis yra didesnis nei kitų visuomenės grupių. Jaunimo atėjimas ir integracija darbo rinkoje yra sudėtinga dėl profesinės patirties trūkumo, nepaklausios specialybės, darbdavio nepasitikėjimo jaunu žmogumi ar prastų darbo paieškos įgūdžių. Jaunimas gyvena ir dirba konkrečioje teritorijoje, todėl svarbus jaunimo užimtumo politikos priemonių įgyvendinamas joje, kadangi įgyvendinamos priemonės yra pritaikytos prie konkrečių, toje teritorijoje gyvenančio jaunimo, poreikių.
Darbo tikslas yra išanalizuoti jaunimo užimtumo politikos priemonių įgyvendinimą vietos savivaldos lygmenyje Lietuvoje, remiantis Kauno miesto savivaldybės atveju. Pirmoje darbo dalyje apibrėžiamas viešosios politikos ciklas, lyginamos viešosios politikos įgyvendinimo teorijos, pateikiamos efektyvaus politikos įgyvendinimo sąlygomis, kuriomis remiantis nagrinėjamas jaunimo užimtumo politikos priemonių įgyvendinamas.
Kadangi jaunimo užimtumo politika Lietuvoje remiasi Europos Sąjungos nustatytais prioritetais, todėl antroje darbo dalyje analizuojama Europos Sąjungos jaunimo užimtumo politika. Išskiriamos pagrindinės nuostatos ir gairės, kuriomis remiantis jaunimo užimtumo politika yra formuojama ir įgyvendinama Europos Sąjungos valstybėse narėse.
Trečioje darbo dalyje nagrinėjamas jaunimo užimtumo politikos reglamentavimas ir... [toliau žr. visą tekstą]Different policy measures are recently adopted in Lithuania and in European Union to ensure youth employment and participation in labour market. This is because the rate of youth unemployment is higher than any other group of society. It is difficult for young people to enter and integrate into labour market because of the lack of professional experience, unsaleable speciality, the absence of trust from the employer and because of poor skills in job searching. The aim of this theses is to analise the implementation of youth employment policy measures in local level in Lithuania basing this analysis on the case of Kaunas city municipality. First chapter defines the cycle of public policy, compares the theories of public policy implementation and represents conditions of efective implementation of public policy which are used to analyse the implementation of youth employment policy measures. Youth employment policy in Lithuania depends on the priorities of European Union on this basis second chaper analyses youth employment policy in European Union. It provides main provisions and guidelines which are the basis to policy making and implementation in the member states of European Union. The third chapter provides the analysis of youth employment policy regulations and priorities in national level in Lithuania. It separates main provisions on youth employment policy to be implemented in local level. Main actors implementing youth employment policy in local level are defined... [to full text]
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Eguruze, Ebikinei Stanley. "A study of what young people and community organisations perceive as their support needs in Bayelsa State of Nigeria in 'tackling poverty' and 'How to sway policy makers, using social marketing techniques'." Thesis, Cardiff Metropolitan University, 2015. http://hdl.handle.net/10369/7834.
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This study investigates what young people and community organisations see as their support needs in Bayelsa State of Nigeria in “tackling poverty. It also examines the process of influencing policy makers, using social marketing techniques. It seeks to expand understanding of the poverty elimination processes: not only within a developing country’s rural environmental context, but also endeavours to generalize the findings more broadly. It seeks an inclusive approach to policy determination driven by involving grassroots levels. A mixed-methods research design was adopted engaging a quantitative approach in which 300 young people were surveyed using self-completion questionnaires. In addition, a qualitative study in which policy-makers as well as young people and community organisations were interviewed. A discussion group methodology was adopted. Following the data-analysis, a strategy conference was organized in Nigeria, in which the major findings were presented and debated. This research has improved on the previous Multi-dimensional Poverty Index by enlarging it and combining it with a current Social Marketing Technique model. The new Multi-dimensional Poverty Index - Implementable Joint Programme of Action model is user friendly and retains the multidimensional paradigm. This extension was achieved through the literature research, the development of methodology, adopting mixed-methods approach and the strategy conference. The main findings of the research show that young people and community organisations’ support-needs in Bayelsa State of Nigeria are far from being met. A great deal of additional support is required. The most significant causes of poverty amongst young people and community organisations are corruption of government officials, absence of jobs, low wages, oil pollution and IMF/World Bank conditionalities. It was also found that the main experiences of poverty include a high youth unemployment rate, lack of money to go to school, lack of money to start small businesses, less food to eat, no money to treat sickness, no money to buy clothes, no money to afford decent homes, prostitution, and absence of a public transportation system. The research considers the ways in which this additional support might be provided. Importantly, the research also revealed how extreme poverty could be alleviated, and by persuading policy-makers to create real jobs and job opportunities as well as developing employability skills and improving agriculture. In addition, there is a need to attract investors/oil companies to Bayelsa State and to increase investment spending. The lack of social infrastructure and access to free education, steady electricity and free healthcare are also seen as problems. Finally, the research revealed that actively involving young people and community organisations in policy-decision making and policy-implementation processes, including setting new priorities, or re-directing, is likely to enhance the probability of ending extreme poverty.
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Kačianauskaitė, Reda. "Nevyriausybinių jaunimo organizacijų dalyvavimas formuojant ir įgyvendinant jaunimo politiką vietos lygmeniu: Pasvalio rajono savivaldybės atvejis." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20140403_114759-08640.
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Bakalauro baigiamajame darbe nagrinėjamas nevyriausybinių jaunimo organizacijų dalyvavimas formuojant ir įgyvendinant jaunimo politiką vietos lygmeniu: Pasvalio rajono savivaldybės atvejis. Konceptualioje dalyje analizuojama institucinė sistema, atsakinga už jaunimo politikos formavimą ir įgyvendinimą nacionaliniu ir vietos lygmeniu, nevyriausybinių jaunimo organizacijų samprata, vaidmuo viešajame valdyme ir bendradarbiavimas su savivaldybės institucijomis. Išaiškintos ir aprašytos pagrindinės nevyriausybinių jaunimo organizacijų dalyvavimo jaunimo politikos formavime ir įgyvendinime vietos lygmeniu sąlygos ir priemonės. Tiriamojoje dalyje atlikus Lietuvos teisinių dokumentų, reglamentuojančių jaunimo politiką nacionaliniu ir vietos lygmeniu analizę ir pusiau struktūrizuotą ekspertų interviu, išsiaiškintos nevyriausybinių jaunimo organizacijų dalyvavimo formuojant ir įgyvendinant jaunimo politiką Pasvalio rajono savivaldybėje galimybės bei tobulintinos sritys. Remiantis gautais rezultatais pateiktos išvados ir rekomendacijos nevyriausybinėms jaunimo organizacijoms ir Pasvalio rajono savivaldybei dėl nevyriausybinių jaunimo organizacijų įsitraukimo į jaunimo politikos formavimą ir įgyvendinimą tobulinimo.Bachelor’s thesis analyses the participation of non-governmental youth organizations in the formation and implementation of youth policy at the local level: Pasvalys district municipality case. The conceptual part analyses institutional framework responsible for the formation and implementation of youth policy at the national and the local levels, the concept of non-governmental organizations and its role in public management and cooperation with municipal authorities. The main conditions and means of the participation of non-governmental youth organizations in the formation and implementation of youth policy at the local level have been found out and described. In the exploratory part, after having carried out analysis of the Lithuanian legal documentation regulating youth policy at the national and the local levels and semi-structured expert interview, there have been clarified possibilities and areas while improving the participation of non-governmental youth organizations in the formation and implementation of youth policy in Pasvalys district municipality. With the reference to the obtained results, conclusions and recommendations to non-governmental youth organizations and Pasvalys district municipality concerning improvement of the involvement of non-governmental youth organizations in the formation and implementation of youth policy have been submitted.
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Kylarová, Markéta. "Výjezdový cestovní ruch segmentu mladých Čechů (18-34 let) do Německa." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136267.
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This final thesis deals with outgoing tourism of young Czechs to Germany. The theoretical part presents characteristics of tourism destination marketing and a definition of Youth Travel. The analytical part is concerned with the potential of Germany as a destination of young people from the Czech Republic and presents results of a conducted survey for the demand of young Czechs for destination Germany.
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Ivánková, Alena. "Marketingové možnosti hostelu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9397.
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Diploma thesis "Hosel's marketing potentials" concerns Hostel Marabou Prague and it's possibilities on the marketing field. The work is framed by the Marketing process and structured itno four parts - Situation Analysis, Defining of marketing strategy, Marketing mix decisions and Implementation. The main benefit of the work consist in analysis of the specific segment of tourist market (young independent travellers, so called backpackers) and creating of marketing cocept, that fully responds to character of the demand, trends on the market and firm's aims and finally takes advatage of promotion and distribution possibilities of the New media, Web 2.0 in particular.
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Dilip, Meghana. "Rang De Basanti- Consumption,Citizenship and the Public Sphere." Connect to this title online, 2008. http://scholarworks.umass.edu/theses/77/.
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Paixão, Tatiane Oliveira [UNESP]. "A comunicação das campanhas sociais na televisão: a leitura do jovem sobre o referendo da comercialização de armas de fogo e munição do Brasil." Universidade Estadual Paulista (UNESP), 2007. http://hdl.handle.net/11449/89491.
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paixao_to_me_bauru.pdf: 2513431 bytes, checksum: a1e3d4172a06ed80f9aa1f3774eb7944 (MD5)Universidade Estadual Paulista (UNESP)
Este trabalho visa analisar o papel da comunicação nas campanhas sociais veiculadas na televisão e as leituras das mesmas realizadas pelos jovens expostos a essas mensagens. Tomando como objeto de estudo o referendo sobre a proibição da comercialização de armas de fogo e munição no Brasil, buscou-se compreender o impacto da campanha em cidadãos em idade de voto facultativo da cidade de Bauru - SP. Para tanto, construiu-se um diálogo entre a comunicação realizada na televisão, palco no qual se debateram amplamente os posicionamentos sobre o tema em questão, o poder de transformação do marketing social e das campanhas sociais no intuito de verificar sua repercussão entre os jovens eleitores, isentos por lei da obrigatoriedade do voto, e o impacto das mesmas entre esse público-alvo. O trabalho comprovou a força de penetração das campanhas desenvolvidas pela televisão, mas também mostrou a ineficácia das mesmas no momento de despertar e motivar a participação, entendida como exercício da cidadania, dentro do grupo pesquisado.
This hypothesis aims to analyze the role of communication in televised social campaigns and how the youth of Brazil deciphers the messages they are exposed to. By examining the referendum which proposed to outlaw the sale of firearms and ammunition in Brazil, a survey was conducted to undertand the campaign's impact on citizens, who were considered optional voters living in Bauru - SP. Throughout the survey, dialogue was established based on televised communication (a matter in which the participants' beliefs and opinions were highly discussed) as well as the power of persuasion social campaigns and marketing have. Therefore, by analyzing such communication, it is possible to observe the effects these issues ha on the young voters, who by law, are not required to vote. This research's proposal shows the capacity of the campaigns made for TV to penetrate its market; however this analysis also presents the campaign's inefficiency to motivate its audience to participate, as an act of citizenship within the group whom participated in the survey.
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Paixão, Tatiane Oliveira. "A comunicação das campanhas sociais na televisão : a leitura do jovem sobre o referendo da comercialização de armas de fogo e munição do Brasil /." Bauru : [s.n.], 2007. http://hdl.handle.net/11449/89491.
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Orientador: Maximiliano Martin VicenteBanca: Tânia Márcia Cezar Hoff
Banca: Maria Inez Mateus Dota
Resumo: Este trabalho visa analisar o papel da comunicação nas campanhas sociais veiculadas na televisão e as leituras das mesmas realizadas pelos jovens expostos a essas mensagens. Tomando como objeto de estudo o referendo sobre a proibição da comercialização de armas de fogo e munição no Brasil, buscou-se compreender o impacto da campanha em cidadãos em idade de voto facultativo da cidade de Bauru - SP. Para tanto, construiu-se um diálogo entre a comunicação realizada na televisão, palco no qual se debateram amplamente os posicionamentos sobre o tema em questão, o poder de transformação do marketing social e das campanhas sociais no intuito de verificar sua repercussão entre os jovens eleitores, isentos por lei da obrigatoriedade do voto, e o impacto das mesmas entre esse público-alvo. O trabalho comprovou a força de penetração das campanhas desenvolvidas pela televisão, mas também mostrou a ineficácia das mesmas no momento de despertar e motivar a participação, entendida como exercício da cidadania, dentro do grupo pesquisado.
Abstract: This hypothesis aims to analyze the role of communication in televised social campaigns and how the youth of Brazil deciphers the messages they are exposed to. By examining the referendum which proposed to outlaw the sale of firearms and ammunition in Brazil, a survey was conducted to undertand the campaign's impact on citizens, who were considered optional voters living in Bauru - SP. Throughout the survey, dialogue was established based on televised communication (a matter in which the participants' beliefs and opinions were highly discussed) as well as the power of persuasion social campaigns and marketing have. Therefore, by analyzing such communication, it is possible to observe the effects these issues ha on the young voters, who by law, are not required to vote. This research's proposal shows the capacity of the campaigns made for TV to penetrate its market; however this analysis also presents the campaign's inefficiency to motivate its audience to participate, as an act of citizenship within the group whom participated in the survey.
Mestre
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Dantas, Newton José de Oliveira. "Marketing de alimentos e obesidade infantil: diretrizes para regulamentação." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/6/6138/tde-01122015-115050/.
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Introdução - A obesidade infantil está pautada como assunto de saúde pública e exige a análise, implementação e avaliação de novas intervenções. O marketing é apontado como um dos fatores que interferem no aumento do índice de sobrepeso e de obesidade da população. As estratégias de comunicação publicitária se utilizam de processos cognitivos para determinar, através de elementos emocionais do receptor, a escolha e o consumo de alimentos não saudáveis, já que os publicitários respondem à demanda das empresas que buscam lucrar com seus produtos. Já se afirma que a regulamentação legal do marketing dos alimentos infantis não saudáveis deve ser adotada como instrumento de política pública na prevenção da obesidade. Assim, justifica-se a investigação de quais seriam as formas mais apropriadas para regular esse tipo de marketing no Brasil, de forma a garantir o direito à saúde e à alimentação adequada e saudável. Objetivo - Analisar o papel do marketing como um dos determinantes da obesidade infantil, buscando apontar, no campo jurídico, estratégias para a sua regulamentação no Brasil. Métodos - Revisão de literatura, análise de textos legislativos e de programas adotados para controle da obesidade infantil, além de entrevistas com representantes de entidades e profissionais diretamente ligados à implementação de políticas públicas, nacionais e internacionais, de controle da nutrição e saúde infantil, bem como de proteção dos direitos do consumidor infanto-juvenil. A interpretação dos dados levantados deu-se através do método científico dedutivo. Resultados - O crescente índice de obesidade no Brasil está demonstrado através de pesquisa nacional. A presença de alimentos no mercado com excesso de sal, gordura e açúcar precisa ser controlada. As teorias de comunicação explicam a influência do marketing na decisão emocional do consumidor. Os direitos à saúde e à alimentação adequada e saudável estão previstos na Constituição Federal. Conclusão - A regulamentação legal do marketing de alimentos não saudáveis é juridicamente possível e suas diretrizes devem focar os alimentos processados e ultraprocessados, além dos fatores que facilitam a persuasão da criança, impedindo o uso de elementos emocionais.Introduction - Childhood obesity is considered a public health issue and requires the analysis, implementation and evaluation of new interventions. Marketing is considered as one of the factors that play a role in the increase of overweight and obesity rates in the population. Advertisement strategies use cognitive processes to determine, by means of emotional elements of the receptor, the choice and consumption of unhealthy foods, since advertisement professionals respond to the demand of companies willing to make a profit by selling their their products. The regulation of the marketing of unhealthy foods for children must be adopted as a public policy instrument for the prevention of obesity. Thus, we should investigate what are the most appropriate ways to regulate this kind of marketing in Brazil to guarantee the right to health and to adequate and healthy foods. Objective - Analyze the role of marketing as one of the determinants of childhood obesity, and try to identify legal strategies for its regulation in Brazil. Methods - Literature review, analysis of legal texts and programs implemented for the control of childhood obesity and interviews with representatives of institutions and professionals directly related to the implementation of public national and international policies for the control of childhood nutrition and health, as well as the protection of children and youth consumer rights. Deductive scientific method was used to interpret data. Results - Increasing obesity rates have been demonstrated by national surveys. The presence of foods with excessive salt, fat and sugar in market must be controlled. Communication theories explain the influence of marketing in the emotional decision of consumers. The right to health and to adequate and healthy foods is determined by the Federal Constitution. Conclusion - It is possible to regulate the marketing of unhealthy foods according to the law. The guidelines for regulation must focus on processed and ultra processed foods and the factors that facilitate persuasion of children, by prohibiting the use of emotional elements.
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Reingardaitė, Simona. "Jaunimo vasaros poilsio stovyklos „Merkurijus“ teikiamų paslaugų vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_103235-35236.
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Darbo objektas: jaunimo vasaros stovyklos „Merkurijus“ teikiamos paslaugos.
Darbo tikslas: įvertinti jaunimo vasaros stovyklos „Merkurijus“ teikiamas paslaugas
Darbo problema: Nepakankama paslaugų pasiūla jaunimui vasaros stovyklose?
Darbo uždaviniai:
1. Atskleisti vaikų vasaros poilsio ir užimtumo organizavimo ypatumus.
2. Apžvelgti stovyklų pasiūlą pagal veiklos rūšis vasaros sezono metu Lietuvoje.
3. Ištirti vasaros stovyklos veiklą „Merkurijaus“ pavyzdžiu.
Darbo išvados: Stovyklų tikslai ir uždaviniai orientuoti į optimalų stovyklautojų užimtumą, kad jaunimas ne tik atvažiavęs į stovyklą pailsėtų, bet ir išmoktų bendrauti, bendradarbiauti, sužinotų daug naujo ir kitą vasarą norėtų ten sugrįžti. Vaikams ir jaunimui siūlomos vasaros stovyklos ne tik Lietuvoje, bet ir užsienyje. Veikia daug stovyklų, orientuotų į vieną veiklą (sporto, kalbų, jaunųjų kariūnų, meno, pilietiškumo-tautiškumo, sveikatos, kultūrinio-etninio paveldo, lyderystės-pilietiškumo, pakantumo-tolerancijos, gamtosaugumo-ekologiškumo ir daugiau). Lyginant vasaros stovyklos „Merkurijus“ veiklą su kitomis Lietuvos stovyklomis galima teigti, kad visos Lietuvos stovyklos turi tuos pačius siekius: kad atostogaujantis jaunimas patirtų kuo daugiau teigiamų įspūdžių, kad sužinotų kažką naujo, kad vėl norėtų sugrįžti. Skatinti vaikus vykti į stovyklą, pasakoti daugiau apie stovyklų naudą ir jose vykdomus užsiėmimus. Mokyklose vaikams pravesti vasaros laisvalaikio leidimo pamokėles apie galimybės išvykti į stovyklas... [toliau žr. visą tekstą]Object: youth summer camp „Merkurijus“ activity. Objectives: of the thesis: To appraise youth summer camp „Merkurijus“ activity. Problem: underexpose supply to the youth of a summer camp complexion activities? Aims: 1) to reveal children summer recreation and occupation organisation singularities. 2) to review the camps supply, according of activity types at the summer season in Lithuania 3) analyse the type of a summer camp activities accordind „Merkurijus“ example and relatively with the other camps. Conclusions: the camps objetives and aims are focused to the optimal campers occupation, that it wouldn‘t be the reason for the youth just to relax, also to learn how to socializme, collaborate, to know a lot of new and want to come back next summer. There are a lot of working camps, which are focused to the one activity ( sport, languages, art, tolerancy, young-warrior, citizion-nationality, ecology and others). To comparable summer camp „Merkurijus“ activity with Lithuania camps, may to propose that all Liethuania camps have one and the same aims: that youth which are in holiday, expereance more positive impressions, to know something new and to reach them to retrieve back again. To stimulate the children go to the camps, to tell them more about the camps benefits and activities, which are pursued. In the schools for the children to give the lessons about recreation, opportunaties to go to other camps, to give them notelets and to argument why is useful and litting there to... [to full text]
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Vėjelytė, Žaneta. "Jaunimo integracijos į darbo rinką politikos įgyvendinimas: Šiaulių miesto atvejo analizė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140716_092755-29498.
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Bakalauro baigiamojo darbo teorinėje dalyje nagrinėjama jaunimo integracijos į darbo rinką politikos įgyvendinimo koncepcija. Minimoje koncepcijoje identifikuojama jaunimo integracijos į darbo rinką politikos kaip viešosios politikos bei viešojo administravimo srities samprata. Apibrėžtas jaunimo integracijos į darbo rinką politikos įgyvendinimas, įvairios priežastys sąlygojančios nedarbą bei jaunimo užimtumo skatinimo būdai.
Antroje darbo dalyje įvardijami jaunimo integracijos į darbo rinką politikos įgyvendinimo analizės rezultatai, kurie įvardina situaciją Lietuvoje bei Šiaulių mieste. Vadovaujantis teisės aktų bei jaunimo politikos formavimo ir įgyvendinimo institucinės struktūros analize, susipažįstama su politikos situacija Lietuvoje. Tuo tarpu, atlikto empirinio tyrimo metu nustatytos jaunimo nedarbo priežastys. Minimos priežastys įvardijamos kaip menka darbo patirtis, kvalifikacijos neįgijimas ar žemas išsilavinimo lygis. Visi minimi veiksniai labiausiai įtakoja jaunimo nedarbo priežastis. Taigi, vadovaujantis susisteminta informacija identifikuoti problemos mažinimo būdai, metodai, tobulinimo galimybės, atsižvelgiant į jaunimo reikalų tarybos vykdomą vaidmenį vietos lygmeniu.
Tyrimo metu nustatyta, kad bendradarbiavimo principu, t.y. jaunimo ir įvairių organizacijų, institucijų, teikiamos tam tikros žinios, pagalba, suteiks didesnę naudą jaunimui, siekiančiam integruotis į darbo rinką. Efektyviai vykdomos užimtumo programos, teikiamos specialistų konsultacijos... [toliau žr. visą tekstą]The theoretical part about integration of young people into the labor market policy concept is Bachelor's thesis. The conception identified the youth into the labor market policy as a public policy and public administration concepts. Integration of young people into the labor market policies are defined leading to various causes unemployment and youth employment promotion techniques. The second part identifies the integration of young people into the labor market policy analysis to name the situation in Lithuania and Siauliai city. Become acquainted with political situation in Lithuania in accordance with the law and youth policy-making and implementation of the institutional structure of the analysis. Meanwhile, an empirical study determined youth unemployment causes. The aforementioned reasons are identified as poor work experience, qualifications or failure to acquire low level of education. All the factors mentioned most influence causes of youth unemployment. Identify ways which to reduce the problem, methods, opportunities for improvement, according to the Youth Affairs Council of the role of the local level. The study found that the principle of cooperation, young people and various organizations, institutions, provided that certain knowledge; help provide greater benefits to young people seeking to integrate into the labor market. Effectively the employment program, providing specialist advice, training activities will promote more favorable employment opportunities... [to full text]
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Rojová, Michaela. "Preference studentů v cestovním ruchu - marketingová analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201101.
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This diploma thesis focuses on the analysis of consumer behaviour and preferences of university students concerning tourism. The aim of the thesis is to prepare set of recommendations of marketing mix tools setting which should help tourism service providers to market effectively to students. The theoretical part deals with the explanation of basic terms that are used in the thesis. Furthermore, it provides the analysis of existing data and description of student consumer behaviour and trends in youth tourism. The practical part focuses on the research itself conducted by interviewing students at the universities all over the Czech Republic. The outcome are the recommendations and tipps which are based on the research analysis how to prepare effective marketing strategy and how to set individual tools of marketing mix in order to attract youth travellers.
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Juškaitė, Giedrė. "Nevyriausybinių jaunimo organizacijų ir savivaldybių bendradarbiavimas Lietuvoje (Kauno miesto savivaldybės atvejis)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110609_090232-63399.
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Efektyvi nevyriausybinių jaunimo organizacijų veikla yra pilietinės visuomenės pagrindas ir vienas iš svarbiausių ramsčių, užtikrinančių demokratinės visuomenės išlikimą ateityje. Todėl šio darbo tikslas yra ištirti nevyriausybinių jaunimo organizacijų bendradarbiavimo su Lietuvos savivaldybėmis specifiką per Kauno miesto savivaldybės atvejo analizę.
Pirmajame darbo skyriuje nagrinėjama „užsakovo (principalo) - vykdytojo“ teorija ir jos formavimosi principai. Taip pat analizuojamas teorijos pritaikymas valstybinių institucijų ir nevyriausybinių organizacijų bendradarbiavime.
Antrajame skyriuje analizuojamos nevyriausybinių organizacijų (NVO) samprata. Jame pateikiami pagrindiniai NVO bruožai ir nagrinėjami jų teisinio statuso aspektai.
Trečiajame darbo skyriuje analizuojamas nevyriausybinių organizacijų ir valdžios institucijų bendradarbiavimas. Taip pat pateikiami pagrindiniai NVO tikslai bei nagrinėjama nevyriausybinių organizacijų padėtis Lietuvoje.
Ketvirtajame skyriuje analizuojamas nevyriausybinių jaunimo organizacijų ir jaunimo politiką įgyvendinančių valstybės institucijų bendradarbiavimas nacionaliniame bei savivaldos lygmenyse.
Paskutiniame penktajame skyriuje analizuojamas nevyriausybinių jaunimo organizacijų ir Kauno miesto savivaldybės bendradarbiavimo veiksmingumas. Didžiausias dėmesys yra skiriamas abiejų pusių veiklos įvertinimui bei problemoms, kurios tampa trukdžiais nevyriausybinių jaunimo organizacijų ir Kauno miesto savivaldybės bendradarbiavimo tikslams... [toliau žr. visą tekstą]An effective activity of non-governmental youth organizations is a basis of civil society and one of the most important supports which ensures the survival of democratic society in the future. Therefore, the aim of this work is to explore a particularity of cooperation between the non-governmental youth organizations and municipalities in Lithuania through the case study of Kaunas City Municipality. The first chapter examines the “Customer (Principal) – Executor” theory and its principles of formation. It also analyzes the use of the theory in the cooperation between the non-governmental organizations and the state institutions. The second section examines the concept of non-governmental organizations (NGOs). The main features of NGOs and the aspects of their legal status are provided in this section. The third section examines the cooperation between NGOs and the governmental institutions. It also provides the main objectives of the NGO and the situation of the non-governmental organizations in Lithuania. The fourth section analyzes the cooperation between the non-governmental youth organizations and the state institutions which implement youth policy at the national and local levels. The last fifth section examines the efficiency of the cooperation between the non-governmental youth organizations and Kaunas City Municipality. The biggest focus is pointed to the evaluation of the activity and the problems of the both sides which appear to be the interference to reach... [to full text]
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Savickas, Vitalijus. "Jaunimo rekreacinės veiklos pasirinkimo vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_132235-44153.
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Darbo objektas — jaunimo rekreacinės veiklos pasirinkimo vertinimas.
Darbo tikslas — įvertinti jaunimo rekreacinės veiklos pasirinkimus.
Darbo uždaviniai:
1. Atskleisti laisvalaikio sampratą.
2. Teoriškai pateikti rekreaciją kaip vieną iš laisvalaikio praleidimo būdų.
3. Aptarti motyvacijos teorijas kaip prielaidą renkantis rekreacinę veiklą.
4. įvertinti jaunimo rekreacines veiklos ir jos pasirinkimo motyvus.
Darbo išvados:
1. Laisvalaikis žmogaus gyvenime užima labai svarbią vietą. Dauguma mokslininkų laisvalaikį pateikia kaip laisvas nuo būtinų užsiėmimų laikas, skirtas asmeniniams poreikiams tenkinti, taip pat plėsti žinias, lavintis ir dvasiškai tobulėti.
2. Rekreacija yra fizinių ir dvasinių jėgų atstatymas. Rekreacinė veikla padeda spręsti globalines žmonių sveikatos, darbingumo, ilgaamžiškumo, gyvenimiškos aplinkos išsaugojimo problemas.
3. Motyvacija apibrėžiama kaip, sužadintas žmogaus elgesys, kuris nukreipiamas į veiksmą kuris yra palaikomas ir sustiprinamas Apsisprendimo motyvacijos teorija yra bendra motyvacijos teorijai, tačiau dažniausiai naudojama mankštinimosi srityje, fizinio aktyvumo palaikymo bei rekreacinės motyvacijos suvokimui aiškinti. Apsisprendimo motyvaciją sudaro vidinės ir išorinės motyvacijos.
4. Vertinant jaunimo rekreacinės veiklos pasirinkimus, išaiškėjo, jog jaunimas dažniausiai renkasi aktyvias rekreacines veiklas, kurios pasirinkimą įtakoją draugai ir šeima. Pagrindinės jaunimo rekreacinės veiklos būto tokios kaip sportavimas... [toliau žr. visą tekstą]The object - youth recreational activity of choice assessment. Objective - assessment of youth recreational activities choices. Goals: 1. Uncover leisure concept. 2. In theory, to provide recreation as one of the leisure activities. 3. Discuss motivational theories as assumed in choosing recreational activities. 4. assessment of youth recreational activities and reasons for the choice reveal. Evaluation: 1. Leisure human life occupies a very important place. Most scientists leisure served as free from necessary pursuits time for personal needs, as well as knowledge, education and spiritual development. 2. Recreation is a physical and spiritual strength recovery. Recreational activities help tackle global health, working capacity, durability, lifelike environment preservation. 3. Motivation is defined as "dithering" of human behavior that is directed to the action which is to support and reinforce the motivation of decision theory is a general theory of motivation, but the most commonly used in the field of exercise, physical activity and recreational support to explain the motivation perception. Motivation to self-determination of internal and external motivation. 4. Evaluation of youth recreational activity choices revealed that young people often prefer active recreation activities that affect the selection of friends and family. The main channels for youth recreational activities such as sports, music, entertainment, dancing. It also seems that motivate young... [to full text]
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Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.
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[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the extended TPB as the theoretical framework, the second stream investigated determinants of mobile loyalty intentions. Common to both streams, a key contribution of this dissertation was how hedonic consumption moderated the relationships among mobile loyalty intentions and their determinants. The dissertation addressed five questions in the two research streams, which to the author's knowledge no published studies have explored. Using a triangulation approach to address the research questions, a qualitative survey and literature review yielded six determinants of mobile loyalty intentions. Next, a pretest led to an improved questionnaire before a large-scale survey gathered data for empirical testing. The survey took place with Singaporean youth and yielded a cleaned sample of n = 415. ... For both low and high hedonic consumptions, customer value was insignificant. This might be due to Singapore's competitive mobile service market; youth perceived little differences in value for money among competing mobile service providers. Testing alternative models offered further insights into youth's mobile loyalty intentions. Youth's mobile loyalty behaviour, operationalised as past switching, was not stochastic, suggesting that mobile loyalty intentions contained underlying determinants. Brand trust, salient in other contexts, did not apply to mobile loyalty intentions perhaps because youth perceived little risk in switching mobile service providers in developed markets. An attitude-group norm interaction also did not relate to mobile loyalty intentions, supporting TPB's construct independence and parsimony. Finally, attitude and customer satisfaction were operationally similar in that they related to mobile loyalty intentions similarly. The dissertation concluded by offering academic and managerial implications and contributions, limitations, and future research areas.
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Edberg, Clara, and Elin Sandorf. "“If you don’t exist in media, you don’t exist politically”. : En kvalitativ studie om svenska ungdomsförbunds kommunikationsstrategier inför valåret 2018." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76028.
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Previous research has been done in the field of Political Communication, aimed to show a deeper understanding of how social media affects the public opinion. Less studies have been made aimed to understand how youth federation communicates with potential voters. We are therefore interested in gaining a deeper understanding of what three Swedish youth federations publish on their Instagram accounts to attract potential voters during the early stages of the election year 2018. The aim of this report is to examine and analyze how three of the biggest youth federations in Sweden communicates with potential voters though the social media platform Instagram during the first three months of 2018. Through a qualitative image analysis supplemented by informant interviews, we have been able to study which communication strategies the youth federations used when they published pictures on Instagram during the limited period of January 1 until March 3, 2018. Our findings suggest that the variation of the published material depends on what political marketing orientation the federation belongs to. We hope that our study can contribute with useful understandings into further research.
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Morlot, Evelyne. "Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76235.
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With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. Analogue photography was more occasional, because it is more time-consuming and also more costly. However, we observe today a resurgence of analogue photography and more particularly among young generations. This phenomenon goes hand in hand with the popularity of transforming contemporary pictures into old-looking ones with services like Instagram. Therefore, there is a regain of popularity for old devices and old aesthetic among young generations which indicates the existence of nostalgic behaviours among these consumers. The present study aims to explore these two phenomena in order to identify patterns of consumption about nostalgic behaviour among young generations. In order to achieve this, a comparative design is adopted to evaluate the differences and similarities between analogue photography and Instagram practice. This study generates knowledge about the changes in consumption since the digitalization of photography. Indeed, Instagram and analogue photography are rooted in the need to provide alternatives to digital photography which has made photography pervasive and less personal. Instagram and analogue consumers express different attitudes to achieve this desire to create meaning. Thus, the findings reveal that Instagram consumers give value to their everyday life experience by using nostalgic effects. This is interpreted by the fact that old-looking pictures are perceived as more narrative so they have more power to tell stories. Conversely, analogue users renew old practices in order to give more meaning to their photographic experience. It allows them to be more involved in a process of creation which does not exist anymore in digital photography.
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Vaisiūnaitė, Daiva. "Viešųjų programų ir projektų valdymas įgyvendinant jaunimo politiką Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_160643-47142.
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Magistro baigiamajame darbe nagrinėjamas viešųjų programų ir projektų valdymo procesas įgyvendinant jaunimo politiką Lietuvoje. Siekiant išsiaiškinti jaunimo politikos programų ir projektų valdymo aspektus efektyvumo kontekste, analizuojama viešųjų programų ir projektų sisteminė samprata, teoriniai programinio valdymo, „naujosios viešosios vadybos“ principai ir jų taikymas jaunimo politikos formavime, nagrinėjama teisinė bazė, reglamentuojanti jaunimo politikos viešųjų programų ir projektų formavimą ir įgyvendinimą, apibūdinamos organizacinės struktūros, formuojančios ir įgyvendinančios viešąsias programas ir projektus jaunimo politikos aspektu, išsiaiškinami jaunimo politikos programų ir projektų vertinimo sistemos privalumai ir trūkumai, atskleidžiama jaunimo politikos formavimo perspektyva ES kontekste, tiriama ekspertų, dirbančių su jaunimo politikos programomis ir projektais, nuomonė. Iš dalies patvirtinta autoriaus suformuluota hipotezė, kad viešųjų programų ir projektų valdymas įgyvendinant jaunimo politiką Lietuvoje atitinka programinio valdymo ir „naujosios viešosios vadybos“ principus, nes programos yra skaidomos į projektus, sudaromi programiniai planai, bei programinis biudžetas. Tačiau pasigendama programinių tikslų aiškumo ir uždavinių konkretumo, mažai reglamentuojama atskaitomybė, funkcinės organizacijos neskatina valdymo lankstumo, vis dar finansuojamos išlaidos programoms, o ne rezultatai.The final study of Master‘s analyses the management of public programmes and projects‘ while implementing the Youth Policy in Lithuania. On purpose to clarify the programmes and projects‘ management efficiency, this study discusses the main aspects of programmes, projects, programming management theoretical conceptions, the principles of „new public management“ and their importance in formation of the Youth Policy. Moreover, it analyses legal formation and implementation acts of public programmes and projects‘ of the Youth Policy. This study describes organizational structures, formation and implementation aspects of public programmes and projects of the Youth Policy, clarifies the advantages and disadvantages of evaluation system and developes the perspective of the Youth Policy formation in the EU context. In conclusion, the author‘s formed hypothesis is partly approved and the management of public programmes and projects‘ while implementing the Youth Policy in Lithuania satisfies programming and “new public management” principles: programmes are divided into projects, making programming plans and forming program budget. On the other hand, there aren‘t any clear and emphesised programmes‘ purposes and goals. Furthermore, there is no regulated accountability, expances but not results are financed.
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Bosch, Steven. "The communication approach of the loveLife HIV/AIDS prevention programme / S. Bosch." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4150.
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loveLife, the South African national HIV/AIDS prevention programme for youth, is known for its brand-oriented billboards and mass media campaign that ranges over various print-, broadcast- and alternative media.
However, the organisation also implements a national grass-roots peer motivation programme where various activities are co-ordinated by youths (GroundBREAKERS and Mpintshis) from the community.
The organisation has been criticised for its communication approach, with many researchers primarily focusing on the organisation's mass media and billboards.
This study investigates the communicative approach(es) in loveLife's programme implementation in the light of the normative theory of participatory communication. The focus of this study is to identify how loveLife describes its communication approach, what communication approach the organisation employs and how the organisation's communication approach is perceived by a sample of its target audience.
The research was conducted by means of a literature review, qualitative content analysis of loveLife's policy documentation and a selection of the organisation's media. Semi-structured interviews were also conducted at head office, which are contrasted with focus groups with the participants at an implementation site.
Broadly, it was found that loveLife's programme is more participatory than most critics would expect and that the organisation attempts to put its primary focus on face-to-face communication. But, there is also tension in what loveLife communicates on a national level and how it relates to grass-roots activities as the national / media-driven communication is more modernistic in its approach, whereas the grass-roots communication is more participatory.Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.
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Critchlow, Nathan. "An investigation into digital alcohol marketing and user-created alcohol promotion, and the association with young adult's alcohol-related knowledge, attitudes, and behaviour." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/25798.
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Context: There are two ways that digital media may influence alcohol use. The first is commercial alcohol marketing. The second is user-created alcohol promotion, defined as content distributed through new media that promotes consumption, but independent of commercial marketing. This thesis explores how both types of content promote alcohol, what association there is between exposure and alcohol-related attitudes and behaviour, and the differences between marketing and user-created promotion. Method: A mixed method design was employed, divided into two studies. The first was a content analysis of the design features, topical references, and messages suggested about alcohol in digital marketing and user-created promotion on Facebook, Twitter, and YouTube. The second was a cross-sectional survey with young adults (n = 405). This measured awareness of, and participation with, digital marketing and user-created promotion, and the association with consumption, higher-risk drinking, brand recall, expectancies, and drinking motives. Results: The content analysis found that digital marketing had personalised designs which contained subtle and positive messages about consumption, whereas user-created promotion had simpler designs, displayed little ethical practice, and contained overt messages about higher-risk drinking. The cross-sectional survey found that young adults were aware of, and participating with, both digital marketing and user-created promotion, with exposure greater for the latter. Exposure to both types of content was positively associated with alcohol use, higher-risk consumption, and drinking intentions. User-created promotion had a stronger association with all outcomes than marketing. The association between exposure and consumption, for both types of content, was mediated through drinking motives and expectancies. Conclusion: Young adults are aware of, and participating with, a range of digital marketing and user-created promotion. That such exposure is associated with alcohol-related attitudes and behaviour highlights the potential of new media to influence alcohol consumption. Further research is required to better understand young people’s experience with digital media and the challenges of addressing online health risk messages.
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Haicl, Matouš. "Značka produktu jako statusový znak mladých aktérů." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359343.
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This theses Brand product as a symbol of young participants is focused on the phenomenon of brands, which is interpreted through its relation to social status. In the theoretical part of the theses there are two contradictory views discussed (T. Veblen's and G. Lipovetsky's), which provide two different points of view concerning contemporary society and the relation between luxurious goods and social status. Through this discussion the thesis provides the characteritics of youth in the context of its developement during the 20th century. Another discussed topic are marketing techniques focusing on today's young generation. In the research part the author aims to find a connection between luxurious brands consumption and the concept of status among young adults studying Czech high schools. Results did not prove this connection to be very strong, and it seems therefore that Lipovetsky's point of view was the one closer to our analysis.
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Abbott, Henry R. "Chinese Urban Youths and Hollywood Blockbusters." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1367590914.
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Gaišaitė, Renata. "JAUNIMO SOCIOKULTŪRINĖS VEIKLOS ORGANIZAVIMAS KAIMO BENDRUOMENĖSE." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060530_113458-17342.
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SUMMARY
Renata GAIŠAITĖ
ORGANIZATION OF YOUTH SOCIO-CULTURAL ACTIVITY
IN RURAL COMMUNITIES
Final project of Master’s studies written in Lithuanian language consists of 69 pages, 23 pictures, 13 tables, 56 sources of literature and 5 enclosures.
KEYWORDS: youth, organization of socio-cultural activity, rural community, social problem, social assistance, social integration.
Object of research – youth socio-cultural activity in rural communities.
Objective of study – to analyze the organization of youth socio-cultural activity in rural communities and to present a model of youth’ socio-cultural activity organization in rural communities.
The main tasks are:
1. To traverse theoretical aspects of youth socio-cultural activity organization in rural communities.
2. To present youth’, as a social group, characteristics that has its peculiar problematic aspects.
3. To analyze the survey data results of experts’ and youth’ sociological research.
4. To do a comparable analysis of survey results of experts and rural youth.
5. To present a model of youth socio-cultural activity organization in rural communities.
Methods of research are: logical analysis and synthesis, comparable analysis, data analysis of nonfiction and statistics, half standardized interview of experts, youth’ questionnaire survey data analysis, graphic presentment and generalization.
While studying the scientific works of Lithuanian and foreign authors, Laws of Lithuanian Republic, the theoretical aspects of youth... [to full text]
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Gato, Ana Rita Rolim. "Marketing político: a utilização dos social media pelas juventudes partidárias." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12896.
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Mestrado em MarketingCom a afirmação dos meios de comunicação de massas a comunicação entre os indivíduos alterou-se, e o Marketing Político teve que se adaptar às novas necessidades. Após o desenvolvimento da Internet a comunicação política começou a ser mais próxima dos cidadãos, e a preocupação na produção e qualidade dos conteúdos a partilhar aumentou. Com a diminuição da participação política os profissionais de comunicação política tiveram que criar estratégias de comunicação, por um lado para a tornar mais informal e próxima dos eleitores, e por outro para diminuir a apatia política. A camada mais jovem da população é a que maior afastamento da política revela pelo que é também a que maior atenção e incentivo necessita. As novas tecnologias da informação e comunicação desempenham um importante papel nesta tentativa de aproximação dos cidadãos à política. Com a emancipação da web 2.0. vive-se na era da instantaneidade e as redes sociais tornaram-se uma constante na vida dos indivíduos. Assim, além dos meios de comunicação tradicionais, ou sites institucionais dos partidos as redes sociais tornaram-se um dos principais veículos de comunicação e aproximação entre os atores políticos. Compreender os objetivos delineados, as estratégias utilizadas e as perspetivas de futuro, no que respeita à utilização dos social media enquanto ferramenta de comunicação política, afigura-se assim da maior importância para o desenvolvimento do Marketing Político.
The establishment of mass media led to changes in how individuals communicate, meaning that Political Marketing had to adapt to the new needs and demands. With the Internet development, political communication began to be closer to citizens and a direct consequence was an increase of content quality to be shared, as well as an extra care associated with its production. With the lack of political participation and confidence in political institutions, political communication professionals had to come up with communication strategies to make it more informal and closer to the electorates in one hand, and to decrease political apathy in the other. The youngest layer of the population is the one that shows a bigger estrangement towards political issues, intensifying the need to encourage their attention and motivation. The new information and communication technologies play an important role in this attempt to bring citizens closer to politics, in particular regarding young adults. With the emancipation of web 2.0 and the era of instantaneity, social media have become a constant in individual?s lives. They are one of the main communication vehicles between political actors and the electorate, aside from institutional party websites and traditional communication media. Understanding the proposed objectives, eventual strategies which have been put to use, as well as future perspectives in terms of social media usage as a political communication tool, seem to be of a major importance to the Political Marketing development.
N/A
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Atwong, Andrew. "Proximity to Children: A Geospatial Approach to Understanding the Relationship between Fast Food and Schools." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1362.
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In a time when Americans are waking up to the health consequences of consuming fast food, researchers have discovered that fast food restaurants seem to be located in greater concentrations near primary or secondary schools. While this phenomenon affects the food environments of some children and carries implications as to their short term and long term health (which has also been well researched), this paper focuses primarily on fast food restaurants that are within walking distance of schools. Using Geographic Information Systems (GIS) to integrate geospatial, business, demographic, and food quality data, I use linear regressions to examine whether and which fast food restaurants achieve greater sales by being closer to schools. By including an interaction term in my regressions, I find that low-quality, unhealthy fast food restaurants are rewarded with higher sales when in proximity to schools than identical restaurants that are farther away. Conversely, higher-quality fast food establishments actually earn lower sales when in proximity to schools. This paper adds to the existing literature by using fast food sales near schools to infer the dietary choices of children, evaluate the success of location strategies employed by the fast food industry, and offer new insights to public health professionals.
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Olofsson, Anton, and Michal Pietz. "Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24598.
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The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. This has led to a steady increase in research during the last decade concerning mobile advertising. The research has mainly been focused on how problems with negative attitudes towards mobile advertising can be changed in to positive ones. Mobile advertising suffers from the same problems as several recently introduced marketing channels have done e.g. ecommerce like trust, privacy and risks. Beside the negative aspects, mobile advertising research has focused on identifying factors that will stimuli consumer willingness to receive mobile advertisement and identified a target group for this marketing channel. The target group has been identified to be young adults in the ages of 18-35. We will in our research´focus on this area about this different problem factors with mobile advertising and try to find which factors that are most important and affecting consumers attitudes towards mobile advertising we further want to develop ideas for how marketers can construct mobile advertising so that consumers accept it as a marketing channels. To examine this, quantitative method was used with a sample of 198 15-19 year old high school students in Umea responding to our survey. The sample was chosen because we believe that this age group will be the ones that are the target for mobile advertisers when the business have picked up more speed in a few years time. This group has also been identified by other researchers as an interesting segment to investigate. We have a positivistic approach to the study and therefore we have worked out six hypotheses that will be tested and then compared with our theoretical framework using a deductive method.
Our findings confirmed five out of six hypotheses. Consumers are negatively affected by factors as risk, lack of trust and privacy. The attitudes can change towards more positive ones if consumers perceive the advertisement relevant, entertaining, valuable functional and if they get some form of incentives for receiving advertisement. The hypothesis that we were not able to confirm concerned the consumer factors where only three of five factors were significant in our tests.
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Frost, Emma, Sanna Persson, and Jennifer Sandström. "Needs and Wants in Online Communities : A case study of Ungdomar.se." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21325.
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Background Young people constitute a fast growing group of Internet users and they are considered an important market segment. In Sweden, on average nearly 97 % of the people between the ages of 15-19 use Internet every day. A great deal of these people use online communities, and in order for these communities to succeed, it is vital to understand what content the youths perceive as valuable and useful. Furthermore, since using an online community takes time and effort, the community should fulfil a need among its users. Since it is no easy task to understand what motivates consumers, online communities should strive to reach a consensus in common characteristics among these individuals, in terms of what needs and wants they seek to satisfy in online communities. Purpose The purpose of this thesis is to explore what needs and wants youths in Sweden seek to satisfy in online communities. To demonstrate the findings, Ungdomar.se will be evaluated, and given recommendations accordingly. Method In order to fulfil the purpose of this thesis, a descriptive and explorative study was conducted, consisting of both quantitative and qualitative data. The collection of data was made through a survey among youths, and by semi-structured interviews with Ungdomar.se and two people working at the Youth Centre Brunnen. Conclusion The authors have identified a set of needs and wants, that youths seek to satisfy in online communities. This has further been applied to the online community Ungdomar.se, and they have been provided with recommendations on how to satisfy these needs and wants.
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Holmström, Sofia, and Ulrika Persson. "Nålen i höstacken : En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12214.
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The municipality of Kalmar have a problem, how to reach and communicate with young people in Kalmar. In today’s changing media environment it gets more difficult to stand out and reach audience with messages and especially with the new forms of media that has revealed. Therefore, we have been commissioned to develop recommendations on how the municipality of Kalmar can communicate with young people in Kalmar. The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general. In our study we used a qualitative approach in order to go deeper into the study and find out what opinions young people have against the municipality instead of just scratching the surface. Our conclusion from this study is that the municipality should make use of social media to communicate with the younger people living in Kalmar. This is the most popular form of media among youngsters and a way for the municipality to communicate with the young people’s platform. We also came to the conclusion that it is important to have a new thinking and creative mind when it comes to communication with young people through social media.
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Pettersson, Daniel, and Anni Rosenberg. "Studentrekrytering : det bortglömda kapitlet inom eventkommunikation." Thesis, University of Kalmar, School of Communication and Design, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1753.
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Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at fairs and events, and if new technology had an important role to play in the area.
Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school.
Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing. In comparison, the give-away isn't as important. It mainly has a remembering function and can also make interaction easier. We also found that different events are needed to fill different requirements, meanings and purposes. Information is also important; both to create awareness about the events and fairs, but also information at the event and fairs. This information should first and foremost be through a course catalogue, but also information about the school and the life as a student is important. Regarding to new technology it has a secondary meaning, and shouldn't be over-emphasized.
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Tseng, ChI-Sheng, and 曾祈勝. "The Study of Youth Hostel marketing strategy development-Tienhsing Youth Activity Center As an Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4ky75m.
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碩士國立東華大學
國際企業學系
104
Abstract The thesis entitled " Discussion on the development of the youth hostel marketing strategy - to Tienhsiang Youth Activity Center, for example ," actively explore and learn about Tienhsiang Youth Activity Center operating results and marketing strategy , and then to provide young hotelier industry in the development of the marketing strategy reference , as a case study for future business management . This article take relevant research methods case study, literature review , in-depth interview method to Tienhsiang Youth Activity Center STP ( market segmentation , target market and target customers ) case studies , and combined with marketing theory and literature review Expand analysis , a whole new perspective to look at the effectiveness of marketing strategy development . Rresearch conclusion: First, Tienhsiang Youth Activity Center in the operation and management of public service , service Second, absorb the successful marketing strategy and as a pioneering Tienhsiang Youth Activity Center audience Third, Tienhsiang Youth Activity Center different industry alliances , strengthen community groups and business bloggers Finally, a few suggestions : First, the short-term goal : to improve the internal software for internal hotel staff , service / dining transform and improve the quality and increase customer satisfaction. Second, the medium-term objectives : a strong marketing media such as local radio , print media, Internet marketing . Emphasis on customer management, customer response and for improvement according to the problem . Pay attention to the data repository of meaning. Third, the long-term goal : having the ability to train personnel to develop new products , planning has Fam package tour , such as tribes foot line experience , Aboriginal Wen -chao goods production experience , the introduction of high-priced style meals , offers a variety of services such as selecting mode . Keywords: youth hostels, marketing strategies , small hotel
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Ncube, Nompumelelo. "The marketing implications and youth perceptions on mobile phone adult content." Thesis, 2006. http://hdl.handle.net/10413/1266.
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Mobile telephony has become one of the most commonly used communication tools in the telecommunications industry. The rapid growth of mobile telephony usage and all technology developments in handsets as well as the mobile networks are generating tremendous changes in telecommunications. The changes range from sending text messages, being able to take pictures using the mobile phone, downloading content and being able to access the Internet using the mobile phone. Mobile phones have become an integral part of life and at the same time have established itself as a distribution channel of adult content. By being a distribution channel of adult content it is opening the possibility of children's exposure to adult content on their mobile phones. The availability and accessibility of adult content by the youth has marketing implications for the mobile network operators which need to be taken into account and it raises issues regarding the marketing of the product as well as the debate relating to the brand reputation, corporate image versus potential revenue generation.Thesis (MBA)-University of Natal, Durban, 2006.
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"Marketing strategies for a non-profit-making organization: a case study of the Hong [Kong] Youth Hostels Association." Chinese University of Hong Kong, 1989. http://library.cuhk.edu.hk/record=b5886145.
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Sehlapelo, Andrew Mokgaga. "Marketing skills of young entrepreneurs trained by youth development organisations in Limpopo Province." Thesis, 2012. http://hdl.handle.net/10386/848.
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Chiang, Mei Yi, and 江美儀. "Marketing strategy of non-profit organization- take the China Youth Corps for example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35265174769245772097.
Full textAbstract:
碩士世新大學
傳播管理學研究所(含碩專班)
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As one of the well-known non-profit organizations (NPO) with a long history in Taiwan, a main purpose of the China Youth Corps (CYC) is aiming to accomplish a goal which is following the motto, “We serve for young people, and the youth serve for the country.” Nowadays, the expansion and development of Taiwan's NPO is in a period of high growth. Furthermore, numerous NPO are confronting some intense competitions and these NPO are obliged to respond all the potential threats for surviving. As a result, many NPO are forced to practice the enterprise management including the perspectives such as operating and marketing. The CYC is with a considerable scale and usually raises funds voluntarily for the operation of organization and the performance of public welfare activities. Predicated on a review through the literature for my thesis, I discover that there are not enough academic researches in the field of NPO’s management strategies and marketing strategies available now. Thus, I will focus on these two aspects in this thesis in the following. By adopting the techniques of case analysis which uses the CYC as an instance and by means of interviews with senior managers of CYC, there is a conclusion that Taiwan’s government does not have the specific laws and regulations employed by NPO in this moment. Accordingly, for jumping on the bandwagon and achieving the goal mentioned above, the CYC has various challenges including the aspects of politics, laws, cultures, economics, and environments.