Log in

Relevant bibliographies by topics / Youth marketing / Journal articles

To see the other types of publications on this topic, follow the link: Youth marketing.

Journal articles on the topic 'Youth marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Youth marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Poddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences." Revista Gestão Inovação e Tecnologias 11, no. 4 (July 10, 2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

P.E, Adeio, Adejo E.G, and Zakari J. "EVALUATION OF THE PROFITABILITY AND PERFORMANCE OF YOUTH PARTICIPATION IN CASHEW NUT (ANACARDIUM OCCIDENTALE) MARKETING IN ANKPA LOCAL GOVERNMENT AREA OF KOGI STATE, NIGERIA." Journal of Asian Rural Studies 2, no. 1 (January 22, 2018): 49. http://dx.doi.org/10.20956/jars.v2i1.1364.

Full text

Abstract:

This study assessed youth participation in cashew nut marketing in Ankpa Local Government Area of Kogi State, Nigeria. It specifically described the socioeconomic characteristics of the youths, examined the profitability of youth involvement in cashew nut marketing, assessed the efficiency and performance of youth in cashew nut marketing, and determined the level of market integration in cashew nut marketing. A three staged random sampling method was used to select 120 youth involved in cashew nut marketing for the study. Relevant primary data obtained through structured questionnaire were analysed using descriptive statistics, gross margin model, marketing efficiency, and Pearson price correlation. Findings of the study showed a mean age and marketing experience of 37 years and 10 years respectively. Gross margin obtained was N 445, 563.90 per annum, N14, 811.11 per bag and N185.11per kg with a high efficiency level of 654%. The level of integration (0.415) between Awo and Enjema markets was significant 5%. Youth are encouraged to consider cashew nut marketing as an option to reduce unemployment and improve their welfare.

APA, Harvard, Vancouver, ISO, and other styles

3

Sato, Nana, and Yuko Kato. "Youth marketing in Japan." Young Consumers 6, no. 4 (September 2005): 56–60. http://dx.doi.org/10.1108/17473610510701313.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Grow, H. Mollie, and Marlene B. Schwartz. "Food Marketing to Youth." JAMA 312, no. 18 (November 12, 2014): 1918. http://dx.doi.org/10.1001/jama.2014.8951.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Dhewanto, Wawan, Salma Azzahra, Fera Yunita, and Vania Nur Rizqi. "DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS." Global Fashion Management Conference 2020 (November 5, 2020): 1412–21. http://dx.doi.org/10.15444/gmc2020.10.07.04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Powell, Lisa M., Jennifer L. Harris, and Tracy Fox. "Food Marketing Expenditures Aimed at Youth." American Journal of Preventive Medicine 45, no. 4 (October 2013): 453–61. http://dx.doi.org/10.1016/j.amepre.2013.06.003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Cheyne, Andrew, Pamela Mejia, Laura Nixon, and Lori Dorfman. "Food and Beverage Marketing to Youth." Current Obesity Reports 3, no. 4 (September 23, 2014): 440–50. http://dx.doi.org/10.1007/s13679-014-0122-y.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Jensen, Birger Boutrup, Alice Grønhøj, Diana Godt, and Birgitte Gadensgaard. "Our Priceless Youth." Journal of Macromarketing 37, no. 3 (March 15, 2017): 286–99. http://dx.doi.org/10.1177/0276146717691799.

Full text

Abstract:

Young people’s excessive alcohol consumption is considered a societal problem in many countries, and higher alcohol taxes are often suggested as a possible remedy. Price increases cannot be effective if unnoticed, but little is known about young people’s alcohol price knowledge and sensitivity, as aggregate price sensitivity studies have produced ambiguous results. Applying individual data, this study examines young people’s knowledge of retail alcohol prices using two price memory tests. Results show that the majority holds fairly accurate reference prices, while a large segment intentionally checks in-store alcohol prices, though large variations exist across categories. Furthermore, logistic regressions revealed ‘purchased a special’ and ‘simple prices’ as determinants of alcohol price knowledge. The results suggest that alcohol tax increases must be significant to be effective when targeting young people. Otherwise, such increases go unnoticed and other policy instruments may perform better, not least when targeting the youngest, and thus most vulnerable group.

APA, Harvard, Vancouver, ISO, and other styles

9

González, Mari D. "Interactive Food & Beverage Marketing." Journal of Internationalization and Localization 1 (January 1, 2009): 4–39. http://dx.doi.org/10.1075/jial.1.01gon.

Full text

Abstract:

Recent interest in U.S.-based Latino/Hispanic populations and their cultures has led to fruitful research and increased attention. Comprehensive books on Hispanic marketing have been made available by multicultural marketing experts. Marketing that targets Latino/Hispanic youth has become a promising, specialized, and lucrative field. This study shows how cultural research has been utilized by marketers to target young Latinos/Hispanics, who are the most susceptible members of the ethnic group to new trends in technology. It investigates the type of cultural knowledge that marketing researchers are using to target Latino/Hispanic youth and the effectiveness of their interactive advertising campaigns. It also explores how the ever-growing access to digital media changes the way the food and beverage companies do business with Latino/Hispanic youth.

APA, Harvard, Vancouver, ISO, and other styles

10

Iddrisu, Mustapha, Akolaa Andrews Adugudaa, and Albert Martins. "Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective." International Journal of Marketing Studies 12, no. 4 (November 9, 2020): 14. http://dx.doi.org/10.5539/ijms.v12n4p14.

Full text

Abstract:

The advancement in technology is influencing the ways in which organizations conduct business and marketing activities. Mobile Marketing has become one of the most widespread media to communicate with potential and existing customers mainly in the form of text advertisements through the internet. This study is aimed at finding out the receiving and action-oriented attitudes of the youth towards mobile marketing, particularly the rate at which the youth use mobile marketing to determine the propensity to be influenced in their actions. The study also investigated the factors affecting consumer attitudes and their relationship with mobile marketing. The study employed descriptive and exploratory research methodology design and the data were collected using a structured questionnaire. Four hundred (400) questionnaires were administered to young people between the ages of 18 and 35 years in Accra and Three hundred and fifty 350 were used. We found a high rate of youth’s preference for mobile marketing messages and a relationship between youth attitude and mobile marketing messages and/or the youth’s attitude being influenced by mobile marketing messages. Finally, it revealed that there is a relationship between the youth’s receiving and action-oriented attitude and consumer factors that influence the use of mobile marketing.

APA, Harvard, Vancouver, ISO, and other styles

11

Messerlian, Carmen, and Jeffrey Derevensky. "Social Marketing Campaigns for Youth Gambling Prevention: Lessons Learned from Youth." International Journal of Mental Health and Addiction 4, no. 4 (October 28, 2006): 294–306. http://dx.doi.org/10.1007/s11469-006-9032-x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Choi, Kelvin, Shyanika W. Rose, Yitong Zhou, Basmah Rahman, and Elizabeth Hair. "Exposure to Multimedia Tobacco Marketing and Product Use Among Youth: A Longitudinal Analysis." Nicotine & Tobacco Research 22, no. 6 (June 14, 2019): 1036–40. http://dx.doi.org/10.1093/ntr/ntz096.

Full text

Abstract:

Abstract Introduction Tobacco companies continue to reach youth through direct-to-consumer marketing, which has been associated with overall tobacco use. We examine how exposure to these marketing activities influences product-specific use behaviors. Methods We analyzed data from 10 081 youth (aged 12–18 years) who participated in Waves 1 and 2 (2013–2015) of the Population Assessment of Tobacco and Health (PATH) Study. Participants reported past 6-month tobacco coupon receipt and online tobacco marketing engagement, and susceptibility to ever and current use of cigarette, e-cigarettes, cigars, smokeless tobacco, and hookah. Weighted multivariable logistic regression examined Wave 1 predictors of coupon receipt at Wave 2, and associations between coupon receipt, online engagement, and past 30-day use of different tobacco products. Results Youth received tobacco coupons at one (9.7%) or both waves (1.2%) and 11.1% engaged with online tobacco marketing. Coupon receipt and online marketing engagement at Wave 1 predicted Wave 2 coupon receipt among susceptible-never, ever-but-not-current, and current tobacco users (p < .05). Coupon receipt and online engagement at Wave 1 was positively associated with past 30-day use of cigarettes, e-cigarettes, cigars, smokeless tobacco, and hookah at Wave 2 (p < .05). The relationships were stronger for those who received coupons at both waves or engaged with more sources of online marketing. Conclusions Tobacco direct-to-consumer marketing is reaching youth. Repeated exposure to these marketing activities within and across media is associated with use of different tobacco products. New policies and strong enforcement of existing regulations prohibiting these illegal marketing tactics are critical to protect youth from future tobacco use. Implications Tobacco companies utilize coupons and online engagement activities to increase brand awareness, knowledge, and sales of their products. These kinds of marketing activities can be influential among youth at a time when they may develop tobacco use behaviors. Our findings suggest that tobacco companies may be targeting at-risk youth through cross-media marketing activities. The findings also indicate that exposure to these marketing activities predicts subsequent use of different tobacco products, with suggestive dose–response relationships. Increased regulations are needed to protect youth from these marketing activities.

APA, Harvard, Vancouver, ISO, and other styles

13

Azizan, Muhammad Hafiz, Nabsiah Abdul Wahid, and Ismail Abustan. "Integrated Marketing Communication: Environmental Information Leads Stewardship." Advanced Science Letters 21, no. 4 (April 1, 2015): 933–36. http://dx.doi.org/10.1166/asl.2015.5939.

Full text

Abstract:

The integration of marketing communication channel has provided environmental information in various aspects of learning. As practiced in the last 20 years, where marketing functions has moved from theory to practice. Therefore, the environmental education (EE) tackles environmental degradation issue today by ensuring relevant, specific knowledge is passed on to, and acted upon by targeted groups in the community like youth. Integrated media is a convenience channel of an EE creativity to inject the element of effective communication in learning experience for youth while integrated marketing communication (IMC) try to gain their attention, interest, desire and action (AIDA) on environmental issues. The literature identified exposures to various kind of integration in marketing communication have developed their consumer behavioural characteristics and attitude. This study investigates whether youth aged between 15-21 years old show different AIDA perceptions in environmental stewardship (ES). Survey respondents consist of 51 secondary school (15-17 years old) and 30 higher institution (18-20 years old) students who participated in a Kem Pemimpin Muda Perihatin Air Kebangsaan 2014 (KPMPAK ’14) organised by Department of Irrigation and Drainage (DID) Malaysia and UNESCO-IHP Malaysia to capture youth perception on EE program on media. IMC is an effective way of EE method as it managed to gain youth attention, interest, desire and action irrespective of their understanding. The findings provide an insight on youth behaviour when capturing information from EE marketing communication delivered via IMC.

APA, Harvard, Vancouver, ISO, and other styles

14

Prathivi, Maria Dini Gilang. "DIGITAL MARKETING AND INDONESIA’S YOUTH ENTREPRENEURS’ BUSINESS." JURNAL APLIKASI MANAJEMEN 18, no. 1 (March 1, 2020): 86–94. http://dx.doi.org/10.21776/ub.jam.2020.018.01.08.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

McCreanor, Timothy, Alison Greenaway, Helen Moewaka Barnes, Suaree Borell, and Amanda Gregory. "Youth identity formation and contemporary alcohol marketing." Critical Public Health 15, no. 3 (September 2005): 251–62. http://dx.doi.org/10.1080/09581590500372345.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Chan, Kara, Lennon Tsang, and Jie Chen. "Marketing bank services to youth in China." Young Consumers 18, no. 3 (August 21, 2017): 278–89. http://dx.doi.org/10.1108/yc-03-2017-00672.

Full text

Abstract:

Purpose The purpose of this paper is to explore the banking experiences and awareness of marketing efforts of banks among youth in mainland China. Design/methodology/approach Four focus-group interviews were conducted. A convenience sample of 26 participants aged 17 to 20 years was recruited in Laiwu, Shandong, a medium-sized city in China. They were asked to report experiences that could illustrate good and bad banking services. They were also asked to recall bank marketing promotions. Findings Participants’ perceived service quality of banks was determined by staff attitude, service delivery, physical environment and comparison of user experience. The marketing communication activities they recalled most frequently included product placements, advertising slogans, entertaining commercials and co-branding with online games. Research limitations/implications The findings were based on a non-probability sample. The study also did not differentiate between personal experience and indirect experience with family and friends. Similar studies can be conducted in large cities or in rural China to compare banking experiences in different social economic settings. Further studies can be designed using quantitative methodology to measure the importance of various factors in influencing perceptions of service quality. Online banking experience can also be studied in the future. Practical implications Banks in China can enhance their competitiveness and brand reputation through raising the professionalism of their front-line staff, improving efficiency and transparency and streamlining the service process. Banks can make contacts with youth through offline and online promotional activities, such as co-branding with popular online games. Originality/value This is the first study on banking services among youth conducted in a medium-sized city in China.

APA, Harvard, Vancouver, ISO, and other styles

17

Hastings, G. "Impact of Alcohol Marketing on Youth Drinking." Alcohol and Alcoholism 46, no. 4 (June 21, 2011): 506. http://dx.doi.org/10.1093/alcalc/agr070.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Jiang, Heng, Xiaojun Xiang, Orratai Waleewong, and Robin Room. "Alcohol marketing and youth drinking in Asia." Addiction 112, no. 8 (May 15, 2017): 1508–9. http://dx.doi.org/10.1111/add.13835.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Ahmed, Tanveer, and Azrin Saeed. "The Impact of Social Media Marketing on Urban Youth’s Brand Loyalty: Through Facebook Marketing." International Journal of Entrepreneurial Research 4, no. 1 (March 8, 2021): 10–19. http://dx.doi.org/10.31580/ijer.v4i1.1697.

Full text

Abstract:

Social media being established as an effective medium of communication, marketers now highly focus on social media marketing create brand awareness and institute brand loyalty. Considering social media is the most popular among the urban youth of the country and Facebook being most popular social media site, this study is thus designed in order to identify the impact of Facebook marketing on urban youth’s brand loyalty. Information was derived by conducting a validated questionnaire with a sample of 306 people which was further evaluated through regression analysis. It was found night time, 08:01 PM – 5:59 AM, is the most popular time period for the urban youth to use Facebook. Funny, informative, international/ national news contents are top preferred content on Facebook. A positive relationship between urban youth’s brand loyalty and components such as advantageous campaign, facebook group, popular contents and brand’s relevant contents of Facebook marketing. Whereas, updated content and electronic word of mouth (E-WOM) rather had a negative influence on the brand loyalty of the urban youth.

APA, Harvard, Vancouver, ISO, and other styles

20

Swahn, Monica H., Jane B. Palmier, and Rogers Kasirye. "Alcohol Exposures, Alcohol Marketing, and Their Associations with Problem Drinking and Drunkenness among Youth Living in the Slums of Kampala, Uganda." ISRN Public Health 2013 (April 30, 2013): 1–9. http://dx.doi.org/10.1155/2013/948675.

Full text

Abstract:

This study determined the associations between alcohol use exposures, marketing, education, and problem drinking and drunkenness among youth living in the slums of Kampala. This cross-sectional study of youth was conducted in 2011 to quantify and describe high-risk behavior and exposures in a convenience sample (N=457) of urban youth living in the slums, 14–24 years of age, who were participating in a drop-in center for disadvantaged street youth. Logistic regression analyses were computed to determine associations between alcohol use exposures, marketing exposures, alcohol education, and problem drinking and drunkenness while controlling for possible confounders. Among participants, 30.2% reported problem drinking and 32.8% reported drunkenness. In multivariate analyses, obtaining free drinks was associated with problem drinking (AOR: 2.47; 95% CI = 1.23–4.96) and drunkenness (AOR: 2.40; 95% CI = 1.22–4.70) after controlling for potential confounders. Alcohol education measures were not significantly associated with either problem drinking or drunkenness in multivariate analyses. There are important associations between alcohol marketing and drinking among these youth. Moreover, the findings underscore the need for additional research related to the impact of alcohol marketing among vulnerable youth and also the need for policy regulations that restrict alcohol marketing that involve providing free alcohol directly to youth.

APA, Harvard, Vancouver, ISO, and other styles

21

Abratt, Russell, and Justine Cullinan. "5FM: youth radio in the digital age." Emerald Emerging Markets Case Studies 7, no. 2 (June 5, 2017): 1–20. http://dx.doi.org/10.1108/eemcs-05-2016-0074.

Full text

Abstract:

Subject area The subject areas are marketing management and brand management. Study level/applicability The study is applicable to post-graduate brand management course and post-graduate marketing management course. Case overview In December 2015, Justine Cullinan, station manager of 5FM – a commercial, national music-radio station – reviewed the listenership and revenue figures for the year. When she took over as station manager in October 2014, 5FM had been through a three-year period of sharply declining listenership and revenue. Since then, by growing 5FM’s online community and adjusting the station’s overall strategy, the tide of decline had slowed. 5FM’s limited marketing budget prevented it from attracting listeners through traditional marketing avenues. Cullinan wondered how she could grow audiences and revenue and forge a new way for radio to benchmark success in a world where online communities were ever more important. Expected learning outcomes At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing

APA, Harvard, Vancouver, ISO, and other styles

22

Padon, Alisa A., Erin K. Maloney, and Joseph N. Cappella. "Youth-Targeted E-cigarette Marketing in the US." Tobacco Regulatory Science 3, no. 1 (January 1, 2017): 95–101. http://dx.doi.org/10.18001/trs.3.1.9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

PATANAITTIKUL, VORAVIT, and WORAWAN ONGKRUTRAKSA. "THAI YOUTH AND MARKETING COMMUNICATION IN GLOBALIZATION AGE." International Journal of Management Cases 13, no. 4 (January 1, 2011): 53–60. http://dx.doi.org/10.5848/apbj.2011.00110.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Montez de Oca, Jeffrey, Brandon Meyer, and Jeffrey Scholes. "Reaching the kids: NFL youth marketing and media." Popular Communication 14, no. 1 (January 2, 2016): 3–11. http://dx.doi.org/10.1080/15405702.2015.1084623.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Goren, Amir, Jennifer L. Harris, Marlene B. Schwartz, and Kelly D. Brownell. "Predicting Support For Restricting Food Marketing To Youth." Health Affairs 29, no. 3 (March 2010): 419–24. http://dx.doi.org/10.1377/hlthaff.2009.0734.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Kartik, Deval, Rob Willis, and Cassie Jones. "Consumer identity and marketing implications: Indian urban youth." International Journal of Consumer Studies 40, no. 4 (February 16, 2016): 435–43. http://dx.doi.org/10.1111/ijcs.12267.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Slomski, Anita. "Report Shows E-Cigarette Marketing Aimed at Youth." JAMA 311, no. 22 (June 11, 2014): 2264. http://dx.doi.org/10.1001/jama.2014.6052.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Schwartz, Marlene B., and Amy Ustjanauskas. "Food Marketing to Youth: Current Threats and Opportunities." Childhood Obesity 8, no. 2 (April 2012): 85–88. http://dx.doi.org/10.1089/chi.2012.0082.schw.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Diane Cassidy, Tracy, and Hannah van Schijndel. "Youth identity ownership from a fashion marketing perspective." Journal of Fashion Marketing and Management: An International Journal 15, no. 2 (May 10, 2011): 163–77. http://dx.doi.org/10.1108/13612021111132618.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Cummings, K. M., C. P. Morley, J. K. Horan, C. Steger, and N.-R. Leavell. "Marketing to America's youth: evidence from corporate documents." Tobacco Control 11, Supplement 1 (March 1, 2002): i5—i17. http://dx.doi.org/10.1136/tc.11.suppl_1.i5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Bragg, Marie A., Christina A. Roberto, Jennifer L. Harris, Kelly D. Brownell, and Brian Elbel. "Marketing Food and Beverages to Youth Through Sports." Journal of Adolescent Health 62, no. 1 (January 2018): 5–13. http://dx.doi.org/10.1016/j.jadohealth.2017.06.016.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Gong, Wen, Zhan G. Li, and Tiger Li. "Marketing to China's youth: A cultural transformation perspective." Business Horizons 47, no. 6 (November 2004): 41–50. http://dx.doi.org/10.1016/j.bushor.2004.09.007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Farrag, Dalia Abdelrahman, and Mohammed Hassan. "The influence of religiosity on Egyptian Muslim youths’ attitude towards fashion." Journal of Islamic Marketing 6, no. 1 (March 9, 2015): 95–108. http://dx.doi.org/10.1108/jima-04-2014-0030.

Full text

Abstract:

Purpose – The purpose of this paper is to measure the impact of the different religiosity dimensions on the attitude of Muslim youth towards fashion. Design/methodology/approach – To understand the relationship between religiosity and Muslim youths’ attitude towards fashion, a structured questionnaire was circulated amongst university students in Cairo and Alexandria (Egypt’s two largest cities) using convenience sampling method. Religiosity has been measured using the operationalized definition by Glock (1972), as consisting of five different dimensions: ideological, Intellectual, ritualistic, experimental and consequential. Likert scales were used to measure religiosity dimensions, and semantic differential scale has been used to measure the attitude of Muslim youth towards fashion. An initial sample size of 350 Egyptian Muslim youth was surveyed on-campus using face-to-face method by a group of volunteer trainer students. Findings – Cronbach’s alpha has been measured for all variables to ensure internal consistency. The findings provide evidence that a negative relationship exists with all of the religiosity dimensions under study and attitude of youth towards fashion. More specifically, the intellectual and consequential dimensions had the strongest negative significant relationships with attitude of youth towards fashion. Research limitations/implications – The results of this study should be considered in light of a number of limitations on which recommendations for future research are based. First, the use of a student sample, even if these consumers are important and justified for this research, may hinder the generalizability of the findings across other segments of consumers who might behave differently. Second, this study relies on the declared attitudes of the respondents, which are likely to be biased because of respondents’ inclination to give socially desirable answers and spiritually peace reactions. Such an evaluation cannot identify unconscious attitudes and behaviours. Practical implications – The paper’s interesting findings serve to remind entrepreneurs and marketers in general that they cannot neglect the element of religion in their marketing activities, particularly in the fashion industry and the development of apparel targeting Muslim women. Such an understanding will help both marketers in designing their marketing practices according to their Muslim consumers’ convictions, and academicians in their research endeavours. Originality/value – Investigating and measuring the influence of religion in general and Islam in particular on youth’s attitude towards fashion is considered a very contemporary and raw topic that shall have significant contribution to the existing literature, as well as to fashion designers and marketers.

APA, Harvard, Vancouver, ISO, and other styles

34

Gordon, Ross, Crawford Moodie, Douglas Eadie, and Gerard Hastings. "Critical social marketing - The impact of alcohol marketing on youth drinking: Qualitative findings." International Journal of Nonprofit and Voluntary Sector Marketing 15, no. 3 (November 15, 2009): 265–75. http://dx.doi.org/10.1002/nvsm.388.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

McKenna, Jeffrey, Karen Gutierrez, and Kristen McCall. "Strategies for an Effective Youth Counter-Marketing Program: Recommendations from Commercial Marketing Experts." Journal of Public Health Management and Practice 6, no. 3 (2000): 7–13. http://dx.doi.org/10.1097/00124784-200006030-00004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Jebarajakirthy, Charles, and Paramaporn Thaichon. "Marketing microcredit to bottom of the pyramid market." International Journal of Bank Marketing 34, no. 2 (April 4, 2016): 191–215. http://dx.doi.org/10.1108/ijbm-12-2014-0176.

Full text

Abstract:

Purpose – The leading multinational companies tend to expand their marketing activities to bottom of pyramid (BOP) market. The BOP market comprises many segments, however, little is known about the purchase behaviour of BOP market or segments therein. Microcredit provides credit access to customers in BOP market. The purpose of this paper is to investigate youth’s intentions of obtaining microcredit in the post-war era, which could be a segment of BOP market. Design/methodology/approach – The sample comprised 1,250 youth aged 18-27 selected from the Northern Province of Sri Lanka. Surveys were administered for data collection. After testing measurement model, two structural models – full model and non-mediated model (direct effects model) were run to test hypotheses. Findings – Positive affect, subjective norms, entrepreneurial desire and self-identity enhanced intentions of obtaining microcredit, whereas perceived deterrents reduced those intentions. Additionally, self-identity mediated the association between positive affect, entrepreneurial desire, perceived behavioural control and knowledge of microcredit, and intentions of obtaining microcredit. Research limitations/implications – This study was conducted amongst youth in one country. Also, the data were cross-sectional. Hence, the model needs testing with youth and adults in other post-war contexts and with longitudinal data. Practical implications – The findings of this study inform how effectively microcredit can be marketed to youth in post-war contexts and to the other segments of BOP market. Originality/value – A unique purchase behavioural model is suggested with the mediating role of self-identity, to enhance intentions of obtaining microcredit in BOP markets, such as youth in post-war contexts. This study contributes to literature relating to purchase behaviour and self-identity, with particular reference to BOP market.

APA, Harvard, Vancouver, ISO, and other styles

37

Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (October 2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.

Full text

Abstract:

Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of animated spokes-characters, marketplace discrimination, misleading practices, ethical concerns in minority marketing, and related advertising regulations. The authors conclude with recommendations for future research and implications for advertising and marketing practice. Policy implications are made for socially responsible advertising and marketing.

APA, Harvard, Vancouver, ISO, and other styles

38

Umeh, Nwabueze Gibson, Simon Uguru Nwibo, Christian Nwofoke, Chidi Igboji, Ann Nnenna Ezeh, and Nwangele Boniface Mbam. "Socio-economic determinants of agripreneurship choice among youths in Ebonyi State, Nigeria." Journal of Agricultural Extension 24, no. 1 (February 4, 2020): 24–33. http://dx.doi.org/10.4314/jae.v24i1.3.

Full text

Abstract:

The study determined effects of socio-economic characteristics of the youths on agripreneurship choice. The study adopted a multistage sampling technique in eliciting data from one hundred and eighty youth agripreneurs using structured questionnaires. The study also employed percentage, mean and probit regression analysis statistics to realize the objectives. The result showed that about 60% of the youth agripreneurs in Ebonyi State, Nigeria were male who are within the mean active age of 27 years and earn a mean annual income of N77, 333 and average household size of five 5 persons. The agripreneurial choices made by most youths were; farm production (crop and livestock production), farm input supply, agro-processing, and marketing/distribution. Age, marital status, household size, education, annual income, source of capital and family agripreneurial history have strong significant effect on the agripreneurial choice among the youth. Agripreneurship education and training should be introduced at tri-aggregates levels of agribusiness to ensure capacity building among the youth for diverse agro-enterprises.Keywords: Farm production, agripreneurship choice

APA, Harvard, Vancouver, ISO, and other styles

39

Felix, Reto. "Understanding Youth Culture." Journal of International Consumer Marketing 16, no. 4 (November 15, 2004): 7–38. http://dx.doi.org/10.1300/j046v16n04_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Andrade, E. L., W. D. Evans, N. D. Barrett, S. D. Cleary, M. C. Edberg, R. D. Alvayero, E. C. Kierstead, and A. Beltran. "Development of the place-based Adelante social marketing campaign for prevention of substance use, sexual risk and violence among Latino immigrant youth." Health Education Research 33, no. 2 (January 9, 2018): 125–44. http://dx.doi.org/10.1093/her/cyx076.

Full text

Abstract:

Abstract Immigrant Latino youth represent a high-risk subgroup that should be targeted with health promotion efforts. However, there are considerable barriers to engagement in health-related programming. Little is known about the engagement possibilities of social marketing campaigns and digital strategies for traditionally ‘hard-to-reach’ immigrants, underscoring the importance of testing these techniques with immigrant Latino adolescents. We developed and piloted a place-based social marketing campaign in coordination with the branded, Positive Youth Development-based (PYD) Adelante intervention targeting risk factors for co-occurring youth substance abuse, sexual risk and violence. Building on prior research, we conducted a four-phase formative research process, and planned the Adelante social marketing campaign based on findings from one group interview and ongoing consultation with Adelante staff (n=8) and four focus groups with youth (n=35). Participants identified four overarching campaign themes, and suggested portrayal of resilient, proud youth who achieved goals despite adversity. Youth guided selection of campaign features and engagement strategies, including message/visual content, stylistic elements, and a mixed language approach. We developed a 12-month campaign to be delivered via print ads, multi-platform social media promotion, contests, youth-generated videos, blog posts, and text messaging. We describe the process and outcome of campaign development and make recommendations for future campaigns.

APA, Harvard, Vancouver, ISO, and other styles

41

Goldberg, Marvin E., Gerald J. Gorn, Laura A. Peracchio, and Gary Bamossy. "Understanding Materialism Among Youth." Journal of Consumer Psychology 13, no. 3 (January 2003): 278–88. http://dx.doi.org/10.1207/s15327663jcp1303_09.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Cubilla-Batista, Idalina, Elizabeth L. Andrade, Sean D. Cleary, Mark C. Edberg, William D. Evans, Lauren K. Simmons, and Gloriana Sojo-Lara. "Picturing Adelante." Social Marketing Quarterly 23, no. 1 (August 1, 2016): 18–35. http://dx.doi.org/10.1177/1524500416656586.

Full text

Abstract:

We applied Photovoice, an innovative methodology, in order to enhance participation by Latino youth living in Langley Park, MD in community-based participatory research (CBPR) and in the ongoing Adelante Positive Youth Development intervention. This study sought to: 1) expand our understanding of current needs and experiences of Latino youth and update our information on the evolving Marketplace; 2) involve youth in the process of developing CBPR intervention and social marketing components; and 3) build skills in photography, critical thinking, and community activism among Latino youth. Using Photovoice, we engaged twelve Latino youth, including six recently arrived to the U.S. and six second generation immigrants, in a dialogue about peer, family, community, and health issues affecting Latinos. Through six sessions, participants developed photography skills, used photographs to stimulate critical thinking and discussion, and suggested solutions for emergent issues. Sixty pictures selected for group discussion all corresponded to one of the three main domains of inquiry: 1) Strengths and needs of Langley Park, 2) Latino youth experiences, and 3) Community health assets and risks. Participants organized a photography exhibition and community forum to raise awareness about important findings. Both recently arrived and second generation Latino youth have important perspectives to share that guide and refine ongoing targeted CBPR interventions. Findings from this study shed light on the most relevant topics for community-based interventions, advocacy, and social marketing campaigns needed in this community. Photovoice is a useful tool for social marketing formative research targeting immigrant youth sub-groups.

APA, Harvard, Vancouver, ISO, and other styles

43

Teare, Georgia, and Marijke Taks. "Exploring the Impact of the COVID-19 Pandemic on Youth Sport and Physical Activity Participation Trends." Sustainability 13, no. 4 (February 6, 2021): 1744. http://dx.doi.org/10.3390/su13041744.

Full text

Abstract:

The COVID-19 pandemic offers youth sport organizations the opportunity to anticipate consumer behaviour trends and proactively improve their program offerings for more satisfying experiences for consumers post-pandemic. This conceptual paper explores potential impacts of the COVID-19 pandemic on changing youth sport and physical activity preferences and trends to inform sport and physical activity providers. Drawing from social ecology theory, assumptions for future trends for youth sport and physical activity are presented. Three trends for youth sport and physical activity as a result of the COVID-19 pandemic are predicted: (1) youths’ preferences from organized to non-organized contexts become amplified; (2) reasons for participating in sport or any physical activity shift for youth as well as parents/guardians; (3) consumers reconceptualize value expectations from youth sport and physical activity organizations. The proposed assumptions need to be tested in future research. It is anticipated that sport organizations can respond to changing trends and preferences by innovating in three areas: (1) programming, (2) marketing, and (3) resource management.

APA, Harvard, Vancouver, ISO, and other styles

44

Aesthetika, Nur Maghfirah, and Poppy Febriana. "Integrated Marketing Communication Bawean Island Tour." Prosiding Semnasfi 1, no. 1 (May 9, 2018): 276. http://dx.doi.org/10.21070/semnasfi.v1i1.1163.

Full text

Abstract:

Bawean Island which is within the scope of Gresik Regency has the potential of nature, culture, and religiontourism. The natural resources that have this potential will develop if managed and promoted with an effective and efficient strategy. The purpose of this study to analyze the communication strategy used by the local government of Gresik Regency in promoting potential tourism in Bawean Island. In this qualitative descriptive study the primary data was obtained through in-depth interviews with the head of Departement of Culture Tourist Youth and Sport in Gresik. The questions in the interview related to Bawean Island tourism promotion strategic plan along with what has been done by related parties. Data analysis was performed using interactive techniques from Miles and Huberman. The results of this study show that the Department of Culture, Tourism, Youth, and Sports has not had a marketing strategy and implementation based Integrated Marketing Communications. The strategies and promotions that have been there are also still not running optimally.

APA, Harvard, Vancouver, ISO, and other styles

45

MacNeill, Margaret. "‘Screenagers’ and In/Active Lifestyles: A Socio-Cultural Analysis of Healthy Life Span Promotion." Kinesiology Review 2, no. 1 (February 2013): 47–54. http://dx.doi.org/10.1123/krj.2.1.47.

Full text

Abstract:

Young people are increasingly the targets of public health and private-public sector campaigns to promote active lifestyles and longevity of the life span (Arnett, 2012; Faulkner, Kwan, Brownrigg, & MacNeill, 2011). Yet media campaigns alone cannot redress the barriers to physical activity. In this paper I argue that theories of life span and social marketing approaches to health promotion share a grounding in the behavioral sciences that need to be broadened to consider social determinants of active and inactive lifestyles and uncover how youth audiences make sense of health promotions. As such, I suggest how the social marketing of healthy life spans can move upstream to advocate policies and programs for youth activity. In this article I a) critically examine our shifting notions of youth and assumptions about life span, b) highlight trends in media consumption by youth, c) consider how kinesiology can broaden the social marketing lens to active media advocacy for social justice, and d) raise implications for research and intervention.

APA, Harvard, Vancouver, ISO, and other styles

46

Potente, Sofia, Vanessa Rock, Jacqueline McIver, Melinda Williams, Christopher Magee, and Kathy Chapman. "Fighting Skin Cancer With a Musical Sound." Social Marketing Quarterly 19, no. 4 (September 30, 2013): 279–89. http://dx.doi.org/10.1177/1524500413506583.

Full text

Abstract:

Australian youth have good knowledge about skin cancer prevention as a result of over three decades of traditional mass media campaigns. However, youth sun protection behavior remains poor. This case study describes the results of a unique social marketing campaign (the Sun Sound) aimed at translating youths’ knowledge into improved sun protection behavior. Formative research identified that a key barrier to sun protection was youth regularly forgot to protect their skin. As such, the campaign centered on a musical jingle that was broadcast at outdoor recreational settings as a “cue to action” reminder to use sun protection at the time and point of sun exposure. The Sun Sound was trialed at two coastal communities in New South Wales, Australia, during summer 2009–2010. The media launch generated 17.6 million Australian audience impressions (advertising value A$257,785). Intercept surveys conducted with 467 youth aged 12–18 years found there was high unprompted recall (41%) and understanding (79%) of the Sun Sound message. The Sun Sound was found to be an effective cue to action in prompting sun protection behaviors when heard, with over a third (38%) of respondents reporting use of additional sun protection upon hearing the jingle. Since the pilot, the Sun Sound has expanded to over 60 pools, beaches, and selected venues across Australia. The campaign demonstrates it is possible to influence behavior by targeting audiences at the actual point that behavior occurs, using research-informed insights and a relevant marketing mix.

APA, Harvard, Vancouver, ISO, and other styles

47

Cocker, Hayley, Maria Piacentini, and Emma Banister. "Managing dramaturgical dilemmas: youth drinking and multiple identities." European Journal of Marketing 52, no. 5/6 (May 14, 2018): 1305–28. http://dx.doi.org/10.1108/ejm-01-2017-0045.

Full text

Abstract:

Purpose This paper aims to understand how young people manage the dramaturgical dilemmas related to drinking alcohol and performing multiple identities. Design/methodology/approach Drawing on qualitative data collected with 16-18-year olds, the authors adopt Goffman’s dramaturgical perspective to examine youth alcohol consumption in relation to multiple identities. Findings Young people continuously and skilfully juggle multiple identities across multiple contexts, where identities overflow and audiences and interactions overlap. Techniques of audience segregation, mystification and misrepresentation and justification are used to perform and manage multiple identities in a risky health behaviour context. Research limitations/implications The approach may facilitate some over- and under-claiming. Future studies could observe young people’s performances of self across multiple contexts, paying particular attention to how alcohol features in these performances. Practical implications Social marketing campaigns should demonstrate an understanding of how alcohol relates to the contexts of youth lives beyond the “night out” and engage more directly with young peoples’ navigation between different identities, contexts and audiences. Campaigns could tap into the secretive nature of youth alcohol consumption and discourage youth from prioritising audience segregation and mystification above their own safety. Originality/value Extant work has argued that consumers find multiplicity unmanageable or manage multiple identities through internal dialogue. Instead, this paper demonstrates how young people manage multiple identities through interaction and performance. This study challenges the neat compartmentalisation of identities identified in prior literature and Goffman’s clear-cut division of performances into front and back stage.

APA, Harvard, Vancouver, ISO, and other styles

48

Kong, Amanda Y., Tara L. Queen, Shelley D. Golden, and Kurt M. Ribisl. "Neighborhood Disparities in the Availability, Advertising, Promotion, and Youth Appeal of Little Cigars and Cigarillos, United States, 2015." Nicotine & Tobacco Research 22, no. 12 (January 9, 2020): 2170–77. http://dx.doi.org/10.1093/ntr/ntaa005.

Full text

Abstract:

Abstract Introduction Between 2012 and 2016, sales of cigars increased by 29% in the United States. In small local studies, greater little cigar and cigarillo (LCC) availability and marketing has been documented in neighborhoods with a greater proportion of Hispanic or Latino and black residents, and near schools. This national study of cigarette retailers assesses whether LCC availability and marketing at the point of sale is associated with neighborhood racial, ethnic, income, and percent youth demographics. Methods In 2015, we collected LCC availability and marketing data through retailer audits of a nationally representative sample of 2128 cigarette retailers. Using 2011–2015 American Community Survey census tract estimates, we modeled associations of neighborhood demographics (in quartiles) with availability of LCC-flavored products, and presence of exterior advertisements, youth marketing, and promotions. Results Nearly 90% of retailers sold LCCs, 83.0% sold flavored LCCs, and 30.9% had youth marketing. Controlling for retailer type and other neighborhood characteristics, neighborhoods with the highest proportion of black residents had significantly higher odds of flavored LCC availability (adjusted odds ratio [AOR] = 2.24, 95% confidence interval [CI] = 1.52, 3.30); exterior advertisements (AOR = 2.84, 95% CI = 1.94, 4.16); price promotions (AOR = 1.62; 95% CI = 1.07–2.45), and youth appeal (AOR = 1.49, 95% CI 1.08–2.08) compared to the lowest. Disparities in flavored LCC availability, exterior advertising, and youth appeal were also present for lower income neighborhoods. Conclusion Neighborhoods with a greater proportion of black or lower income residents have greater flavored LCCs availability and LCC marketing. Without stronger LCC regulation, residents of these neighborhoods may be at a greater risk of LCC use. Implications LCCs are harmful combustible tobacco products that are less regulated than cigarettes (eg, lower taxation, cheaper outlay due to small package sizes, availability of flavors), which makes them an affordable and appealing product to youth. This study documents greater availability, advertising, and marketing of LCCs in neighborhoods with a higher proportion of black or lower-income residents, potentially putting these populations at a greater risk of using or switching to these products in the face of increasing cigarette regulations. These findings underscore the need for local, state, and federal LCC regulatory action.

APA, Harvard, Vancouver, ISO, and other styles

49

Kessler, David A. "Alcohol Marketing and Youth: The Challenge for Public Health." Journal of Public Health Policy 26, no. 3 (August 26, 2005): 292–95. http://dx.doi.org/10.1057/palgrave.jphp.3200041.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Jernigan, David H., and James F. Mosher. "Editors' Introduction: Alcohol Marketing And Youth – Public Health Perspectives." Journal of Public Health Policy 26, no. 3 (August 26, 2005): 287–91. http://dx.doi.org/10.1057/palgrave.jphp.3200042.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!