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Dissertations / Theses on the topic 'Zahraniční konkurence'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Benešová, Hana. "Strategie českých obchodních řetězců v boji se zahraniční konkurencí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221933.

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This master´s thesis deals with a problematic of situation on the czech market with consumer´s goods. Especially position of the czech retail chain called Konzum Ústí nad Orlicí, which belong to Association of czech and moravian retail chains. In the thesis I analyse present situation on the czech market with the goods and occupy with future trends. Its consider on the business policy of Konzum, their success and effect. I concentrate myself on the results, which are realized by research made by copany Incoma, to improve the situation and position of the Konzum and Association of czech and moravian retail chains in the keen competition on the czech market because of the foreign retail chains.

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2

Klimo, Martin. "Vstup na zahraniční trh společnosti Navertica a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224660.

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Tato diplomová práce se zabývá analýzou vstupu firmy NAVERTICA,a.s. na Jihoafrický trh. Práce obsahuje analýzu společnosti a současné situace na trhu v Jižní Africe. Je aplikována kritická analýza literatury na dané téma společně s analytickými metodami. Opodstatněná doporučení, zda-li vstoupit na cizí trh a jakou formu vstupu zvolit, jsou dána. Tato doporučení jsou založena na vyhodnocení výsledků analýz této diplomové práce.

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3

Hubená, Markéta. "Strategie firmy RÜCKL CRYSTAL, a.s. při vstupu na zahraniční trhy." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4693.

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Diplomová práce pojednává o souhrnné strategii střední české firmy, RÜCKL CRYSTAL, a.s., při vstupu na zahraniční trhy. Práce analyzuje postavení společnosti na českém trhu užitkového skla, její konkurenci na českém i světovém trhu, zahrnuje SWOT analýzu firmy. Součástí práce je návrh strategie vstupu firmy na floridský trh, včetně definovaného marketingové mixu, který vychází z PEST analýzy trhu, vývoje na americkém trhu skla a analýzy konkurence.

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4

Medoň, Gabriel. "Strategie vstupu internetového obchodu na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262305.

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The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.

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5

Oklešťková, Sára. "Studie proveditelnosti expanze vybrané společnosti na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414483.

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The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.

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6

Zalabáková, Klára. "Teorie firmy – Mezinárodní obchod se specifickými komoditami." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259465.

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The thesis is focused on international business with wild animals and especially on the factors influencing prices on the market and public opinion about this issues This document is divided in to two parts, theoretical literature research and practical implications. The theoretical research of the thesis is mainly about characterizing economical terminology concerning specific market, firm, and competition. It explains basic concepts relevant for the given topic. The largest part of this chapter is description of the declaration CITES, which is the basic regulatory power in business with wild animals. The practical part of the thesis describes the factors influencing prices of this specific commodity on given markets. For easier understanding of market' s complexity and character of the market, entry barriers are being described. Next there are four countries being compared according to economical parameters and five specific animals on which the differences in prices, for import and export, are demonstrated. Thanks to the inside information there are tables describing the most important factors influencing the prices on the market. Provided data is used to derive conclusions of this part of thesis. In the second half of there is the questionnaire aimed at the general public opinion about the breeding exotic animals. The survey results are compared with expert opinion in the sector, then he creates recommendations on possible changes to the system

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7

Beran, Václav. "Analýza a strategie činnosti společnosti Progressplast na domácím a zahraničním trhu, srovnání, konkurence." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-222.

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Diplomová práce se zabývá marketingovou strategií a navazujícími aktivitami společnosti Progressplast na domácím a převážně zahraničním trhu plastů a obalových materiálů. Pozornost je věnována silným a slabým stránkám společnosti v nejdůležitějších oblastech marketingové strategie (formy vstupy na zahraniční trh, cenová politika, komunikační politika a samozřejmě samotnému výrobku, dále domácí a zahraniční konkurenci, rovněž analyzuje vývoj na evropském a světovém trhu.

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8

Kvasnicová, Pavla. "Srovnání komunikačních strategií společnosti Coca-Cola a jejich vybraných konkurentů v České republice a v zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-191548.

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In my thesis I am looking into the comparison of communication strategy of the Coca-Cola company and its representative competitors in the Czech Republic and abroad. Each company has its own communication strategy and its communication mix, with help of which it is pursuing the successfulness of the communication strategy. The objective of my research is to find out to what extent it is successful and how strongly the communication mix affects the consumers. Based on the results of the research, I constitute my own recommendations for respective companies regarding the means of adjusting their communication mix in order to reach desired results.

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9

Masár, Lukáš. "Strategie vstupu Benziny s.r.o. (Unipetrol, a.s.) na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223461.

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Cieľ diplomovej práce je navrhnutie vhodnej stratégie vstupu firmy Benzina, s.r.o. (Unipetrol, a.s.) na zahraničný trh. Práca obsahuje analýzu súčasnej situácie na domácom trhu v Českej republike a analýzu priemyslu v Ukrajine. Boli predstavené základné analytické metódy, ktoré boli následne vyhodnotené. Na základe uskutočnených analýz bola navrhnutá stratégia vstupu na Ukrajinu.

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10

Přidal, Hynek. "Strategie vstupu firmy Scootland s.r.o. na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223260.

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Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.

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11

Hakun, Peter. "Vstup firmy sieťového marketingu na zahraničný trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162869.

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DIAMONDS INTERNATIONAL CORPORATION -- D.I.C. a.s. is Czech company using network marketing model to sell its own diamond jewelry as well as loose diamonds. The purpose of this thesis was to analyze Russian market especially political, economic, social and cultural and other characteristics with regard to expansion of D.I.C. to Russia. Furthermore, the purpose was to evaluate Russian diamonds market potential and perform competition analysis. For purpose of the thesis PEST analysis, microenvironment analysis and SWOT analysis were conducted. Based on results of the analyses, practical advices for D.I.C. were presented.

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12

Milerski, Tomáš. "Expanze firmy na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223268.

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This thesis proposes the optimal measures to expand company's business by entering the Polish market. The actual solution is based on a thorough analysis of the local environment using standard and advanced methods of evaluation. Emphasis is placed on the quality of data and their correct interpretation. The thesis provides a comprehensive look at the situation on the market and proposes the most appropriate method of implementation, taking into account all the risks and opportunities, which the company may encounter during the expansion.

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13

Štajnerová, Monika. "Zahraniční investice v kontextu daňové konkurence a daňové harmonizace." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-151216.

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14

Dvořáková, Veronika. "Daňová konkurence v EU a možnosti eliminace jejích negativních dopadů." Doctoral thesis, 2012. http://www.nusl.cz/ntk/nusl-176920.

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Globalization and integration of markets gradually weaken not only the actual boundaries between states, but also tax limits. The growing interconnect-edness of national economies and markets causes tax competition, which may be advantageous for some states, but for others it may be a threat to undermine public budgets. While tax competition generally increases efficiency, it may also have undesirable consequences that may lead to a race to the bottom. Also, differences in the taxation of capital in different countries mean that there are capital shifts to the tax-favourable jurisdictions for the purpose of tax avoidance in the home country. The question therefore arises as to whether tax competition is not an obstacle to effective taxation of corporations, and whether and how governments should counter threats to undermine public finances. While some require mutual cooperation in the coordination and harmonization of direct taxation in the European Union, others argue that the most effective solution is market allocation and acceptance of tax competition. Opinion is divided over whether to maintain or remove tax competition and this leads to a discussion of whether it is really beneficial or harmful. The aim of the dissertation is to answer this question. The dissertation empirically evaluates the level of tax competition in the European Union and using panel analysis it verifies on a sample of 27 Member States over the period 1998 to 2010 that tax competition is not harmful, it does not lead to impoverished public budgets and to a race to the bottom in the EU-15. It also comes to the conclusion that the new EU-12 states do not cause harmful tax competition with the original EU-15 states. In connection with this the dissertation also focuses on the need to protect the tax bases of individual states. It deals with economic aspects of general and specific anti-abuse rules in national tax systems of the Member States and verifies why, in addition to general rules, states should implement specific measures in the form of CFC rules to defend themselves against tax evasion and tax avoidance.

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15

Ševela, Marcel. "Identifikace obchodních příležitostí na zahraničních trzích." Doctoral thesis, 2000. http://www.nusl.cz/ntk/nusl-96050.

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16

Moravčíková, Eliška. "Možnosti vývozu vína do Litvy." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-177062.

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The main objective of this diploma thesis is to suggest strategy for Czech wine export companies thinking about the wine export to Lithuania. The next it is necessary to decide or recommend whether these companies would enter to the Lithuanian market wines or not. The strategy has to think about all restrictions not only from Lithuania but to follow the conditions set by the European Union. Based on the analysis of the external environment and the sector of the Lithuanian market, including the maps of competitive groups of wineries in the Czech Republic devising is according GE matrix proposed strategy to enter the Lithuanian market. From an overall assessment of all relevant factors (competitors, substitutes, beer tradition, distance, etc.) the Czech exporters will have no long-term exporting chances in the Lithuanian market. According to this reason is recommended not to enter this market.

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17

Pallan, Hayley. "The Role of Innovation and Competitive Pressure: A Case Study of Czech and Slovak Firms." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-333298.

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This thesis examines the role of competition and innovation for firm performance, particularly during financial crises, through empirical analysis. The thesis first reviews the literature related to competition, innovation and financial crises. It next provides context of the economic legacies the transition economies in Central Europe have shared and how these legacies meant a lack of an environment for competitive firms (to operate most efficiently) and innovation (defined as new product development). Similarities and differences between the economies of the Czech Republic and Slovakia (which have a shared history over seventy years as Czechoslovakia) during the transition period and leading up to the 2009 financial crisis are reviewed, with attention to factors affecting the competitive and innovative environment in each country. Using cross-sectional regression analysis and comparing results for Czech and Slovak firms, this thesis confirms the positive influence of innovation and competition. Two variables for competition types are used in the regression - one for foreign pressure and one for domestic pressure. Both sets of firms indicate a positive influence of foreign competitive pressure to develop new products on firm performance (which is represented by firm sales in this analysis),...

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18

Němečková, Kateřina. "Daňová zátěž a její vliv na ekonomiky EU." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-178650.

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This diploma thesis deals with tax differences, which occur among states of the European Union. It focuses on the influence of taxes to at-tract foreign direct investment and further impact on the increase of eco-nomic development. Using correlation analysis it quantifies these relationships and proves that generally there are in EU weak links be-tween variables. To sum up, low corporate taxation is a factor which attracts foreign direct investment and foreign direct investment can be under certain circumstances the factor increasing the economic level of the country. Weaker and less obvious results are found for region of Central and East Europe and so called tax havens probably due the po-sition of alternative factors including qualitative characteristics. In addition, these results are discussed in context of recent European effort to coordinate and harmonize corporate taxation.

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19

ŠTĚRBOVÁ, Petra. "Vnější prostředí podniku." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153642.

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This thesis was focused on the theme: External environment of the company. The business was chosen during the preparation and give me necessary information. Researched business called Aerosol ? Service Ltd., place of business is in central Bohemian (Pletený Újezd). The main products of the company are polyurethane foams. This dissertation was divided into three pillars. The first pillar was oriented of the external surroundings of company. These surroundings were adequately described. The next step was survey, because was needed to profile customer satisfaction. Another important step was to analyze the strongest and closest competitors on the market. The second pillar was focused on farther surroundings professionally called macro surroundings. This part has been described by STEP analysis. From this analysis was evaluated several most fundamental and long-term factors. The last pillar was focused on foreign trade, which is for company the most important. 85 % of the all production goes abroad. Here was analyzed market of European Union and final effect was chosen two best companies according to set criteria to begin new business possibilities. The main object of the thesis was to analyze the external environment of the company. In my opinion, the main object fulfilled. New findings were found in the external environment, and they are designed to changes and recommendations.

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