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Dissertations / Theses on the topic 'Zahraniční společnosti'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Dúbravčíková, Lucia. "Konsolidace zahraniční dceřiné společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74022.

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This final thesis deals with the specific problems of the consolidation of the foreign subsidiary. Main topics are translation to the foreign currency, elimination of intragroup balances and deffered tax.

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2

Štěpánková, Tereza. "Expanze vybrané společnosti na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443109.

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This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.

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3

Kholodnaia, Antonina. "Expanze nadnárodní společnosti na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193045.

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The aim of this work is practical recommendations for effective integration of multinational companies to the Russian market, coming out of the theoretical basis studies. To meet the goals of this work the methods of data clustering, classification and identification of priority processes and events, method of comparable analysis and implementation of abroad expansion experience of the companies were used. As the main method of the country specifics analysis was chosen PESTLE-analysis. Conclusions and recommendations can be used to select the appropriate entrance form of the multinational company to the foreign market or expanding its international activities and gaining a foothold on the Russian market.

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4

Caisberger, Jiří. "Podniky se zahraniční majetkovou účastí." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2627.

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Práce popisuje důvody vzniku společných zahraničních podniků, rizik spojených se zahraniční investicí a charakterizuje základní offshore struktury. Zabývá se praktickou ukázkou skrytí skutečných vlastníků společností za složitou síť offshoringových společností a zahraniční jurisdikce. Práce dále analyzuje používání offshore struktur a využívání těchto struktur k mezinárodnímu daňovému plánování společnostmi v České republice. Analýza je provedena na základě přímých zahraničních investic, které směřují do i z České republiky.

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5

Ševčíková, Zuzana. "Požadavky zahraniční mateřské společnosti na výkaznictví dceřiné společnosti v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3273.

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Práce pojednává o požadavcích francouzské mateřské společnosti na výkaznictví dceřiné společnosti se sídlem v České republice, především v oblasti výsledovky a rozvahy. Práce je založena na výkaznictví skupiny THOMSON. Cílem diplomové práce je poskytnout ucelený náhled na formu vykazování lokální účetní jednotky. Závěr diplomové práce je věnován celosvětovému procesu harmonizace účetnictví a harmonizaci účetníctví z pohledu Evropské unie.

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6

Klimo, Martin. "Vstup na zahraniční trh společnosti Navertica a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224660.

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Tato diplomová práce se zabývá analýzou vstupu firmy NAVERTICA,a.s. na Jihoafrický trh. Práce obsahuje analýzu společnosti a současné situace na trhu v Jižní Africe. Je aplikována kritická analýza literatury na dané téma společně s analytickými metodami. Opodstatněná doporučení, zda-li vstoupit na cizí trh a jakou formu vstupu zvolit, jsou dána. Tato doporučení jsou založena na vyhodnocení výsledků analýz této diplomové práce.

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7

Shokalo, Oles. "Vstup české poradenské společnosti na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15917.

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The goal of this diploma paper is to present Business Consulting, describe characteristics of european and global consultancy market, give detailed description of the Ukrainian consultancy market and finally to propose the strategic steps necessary for the Czech consultancy company with intention to enter the Ukrainian market.

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8

Sadloňová, Lujza. "Mezinárodní marketingový mix společnosti vstupující na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443116.

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The diploma thesis focuses on the issue of the international marketing mix of a Czech company entering the German market. It specifies the motives and forms of entering the foreign market and defines the individual components of the international marketing mix. It contains a suggestion for a suitable form of entry, elaboration of an international marketing mix of the company and based on a survey of competitive prices of selected products, it recommends choosing a suitable pricing strategy when entering a foreign market.

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9

Turčanová, Pavlína. "Marketingová komunikace společnosti při vstupu na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443139.

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The main subject of this thesis is the communication mix of selected company which is focused on the production and sale of natural and healing cosmetics and dietary supplements, as well as a proposal for an appropriate marketing communication when entering the market in Poland. The theoretical part contains important terms of marketing and marketing communication, and it presents a theoretical framework for two following parts. The analytical part is then focused on the main characteristics of the selected company and this part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing and communication mix. The last part is devoted to the proposals of marketing communication of the company for operating on the B2B market in Poland. These proposals should lead to raising awareness of the company and its products in this market, as well as reaching out and gaining potential business partners and customers.

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10

Musilová, Lucie. "Zhodnocení a návrh expanze společnosti na zahraniční trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222079.

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The aim of the thesis “Assessment and proposal of company’s expansion to foreign markets” is an evaluation of company’s decision to enter foreign markets. Evaluates company’s entry to the Slovak market via establishing a subsidiary company, assesses situation and proposes further follow-on courses of action for foreign expansion. The thesis strives to describe history and current status of controlling company as well as newly established subsidiary company.

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11

Plachá, Zuzana. "Zhodnocení a návrh expanze společnosti na zahraniční trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222788.

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Master‘s thesis shows the value of the company and possible active export products to foreign markets. Parts the work are also of important information, analysis and solutions on how best to use this process in the company's favor. The firm could face a situation where it is possible to achieve considerable competitive advantage.

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12

Oklešťková, Sára. "Studie proveditelnosti expanze vybrané společnosti na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414483.

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The main goal for this diplomatic field is to study the expansion achievement of a particular company breaking into the international market. First part of this study consists theoretical solutions which targets strategies of the best way to enter a new market in Austria. In this particular analysis it is covered a research on local and outlying regions. And this study covers the possibility of entering this market and consider the viability of expansion that may enhance it's growth and profitability. There are strategies put in place in this study that will outline the expenses of marketing and other solutions. It is vital to perform this study to assure that such business is not only going to be successful but also to perform at it's highest level.

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13

Kollár, Robin. "Komunikační mix společnosti při vstupu na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414488.

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This Diploma thesis is focused on the communication mix of a manufacturer and a seller of glass products and decorations named Royal Crystal, s.r.o. during its expansion into the global market through an online shop. This company was founded in 2011 and belongs among the largest glass manufacturers in the Czech Republic. This thesis describes elements of communication, that will help to increase the efficiency of communication of this company in the global market.

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14

Kleckerová, Lucie. "Firemní kultura zahraniční společnosti v českém kulturním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77208.

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Diplomová práce se zabývá vztahem mezi národní kulturou a kulturou podniku. Autorka si pro porovnání vybrala společnosti s mateřskou firmou v USA resp. ve Francii. Ty jsou v práci stručně popsány a následně zanalyzovány a srovnány mezi sebou právě z hlediska firemní kultury. Autorka se zaměřila na adaptaci politiky firmy v české kulturní prostředí.

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15

Holmanová, Nikol. "Činnost zahraniční produkční společnosti při realizaci filmového projektu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150384.

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The aim of this thesis is to explain activities of the production companies, producers and production managers. First part is dedicated to promotion of cinematography - comparison of foreign and czech point of view. The second part is divided into the pre-production, the shooting and the post production. The topic of pre-production is in following text discussed more in detail. There are described more demanding activities, for example creating the schedule and budget, finding an appropriate location or using of special software. The hypothesis described in the introduction was confirmed in conclusion - the producer's activity is essentially an activity of manager.

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16

Hobza, David. "Návrh komunikačního mixu společnosti při vstupu na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443120.

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This diploma thesis is focused on the communication mix of Mr. Hobza’s company, which is interested in the handmaking of wooden flowers. The company doesn’t use any forms of communication mix so far, so the proposals are made for the domestic market and will be used also for the foreign market. The thesis is divided into three parts. Theoretical, analytical and proposal part. The main goal is to design the most effective communication so the company will be better known in the domestic and foreign market.

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17

Adámková, Tereza. "Strategie společnosti Karosa a.s. při vstupu na zahraniční trhy." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-7377.

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Tato práce zpracovává strategii českého výrobce autobusů, společnosti Karosa a.s., na zahraničních trzích a posuzuje vliv zahraničního majitele na zahraniční obchod firmy. Stěžejní částí práce je rozbor mezinárodního marketingového mixu společnosti Karosa, analýza zahraničního obchodu a závěrečná SWOT analýza.

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18

Ježová, Jana. "Podnikatelský plán společnosti SnackBag a její expanze na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261987.

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The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.

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19

Jelínek, Dominik. "Návrh expanze na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416907.

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The main goal of this diploma thesis is based on the analysis of the current state to formulate a proposal for the expansion of the business entity to foreign markets. The theoretical part summarizes the latest knowledge from the literature in the field of strategic management of the company, business and expansion of the company. The practical part is focused on the company Fermat CZ, s. r. o. and the company Lucas precision, INC. The design part formulates the company's business plan for expansion into the US market through the acquisition of the company.

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20

Helikar, Vojtěch. "Exportní strategie společnosti Nal von Minden." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-73443.

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My Master Thesis consists of five main parts. First part analyses economical situation on German market within the time period of middle 2008 and the end of 2009. The set of actions that have been implied to support the economical situation and its individual impacts are presented in this chapter in addition. Second part presents Nal von Minden GmbH Corporation, its organizational structure, company's profile, and the products portfolio analysis. Export theory containing the list of fundamental reasons of companies to export, the forms of entering new markets, and its timing are part of third chapter. To apply the theory, chapter four deals with the actual practice of Nal von Minden and its own method of entering new markets. PEST and SWOT analysis of the Czech Republic and Portugal are part of the final fifth chapter of the Master Thesis. As Nal von Minden entered both markets approximately at the same time, it is adequate to analyze factors affecting entry on those markets.

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21

Poláčková, Kateřina. "Rozvoj obchodních aktivit společnosti na zahraničním trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443133.

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The thesis focuses on the development of business activities of the company TV PROBBE s.r.o on a foreign market. The bussiness activities of the company include production, wholesale and retail of pet food and pet-supplies. The theoretical part summarizes the findings which serve as a base for the other parts of the thesis. The analytical part evaluates the current situation of the company's external and internal environment. The last part contains recommendations, the implementation of which should lead to the development of the company's business activities.

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Buřičová, Klára. "Strategie společnosti Fiat ČR, spol. s r.o. při uvedení nového výrobku na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15913.

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The thesis focuses on the entire process of the launch of the new product FIAT 500 NUOVO into the Czech market. In the introduction is presented the parent company FIAT S.p.A and the subsidiary company FIAT ČR. After initial part follows the characteristics of the car industry and market evolution emphasising the new product's market position. The other two parts of the thesis include the theoretic possibilities of marketing strategies and their practical implementation. The conclusion comprises the evaluation of implemented methods and furthermore presents the proposal for their optimalization.

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23

Bedáňová, Nikola. "Expanze společnosti na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442967.

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The subject of the diploma thesis is a strategy design for the expansion of a selected company into the Polish market. The selected company is based in Prague and sells cash register systems. The work is divided into four parts. The introductory part defines the issue, determines the main one as well as the partial goals we want to achieve and the description of the methods used. The theoretical part defines the basic concepts of the problem you used the word ‘issue’ before, are you referring to that. This part is followed by an analytical part one with an analysis of the current state of the company. The last part contains its own proposals for solutions, including a financial plan and schedule.

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24

Lovíšek, Ondrej. "Privatizace bezpečnosti a její role v zahraniční politice USA." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197693.

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This paper deals with the privatisation of security and analyzes its role in US foreign policy. It is composed of four separate sections, two of which are theoretical and the other two analytical. The first chapter presents available definitions and a historical overview explaining the origin and historical development of private military forces' involvement in armed conflicts. The second part assesses the development of the role of private military companies in US foreign policy. The analytical section aims to answer two key questions: (1) which advantages and disadvantages does PMC utilization present the US government with?; and (2) how can we regulate PMC activities, so that their cooperation with the US government both lives up to the client's expectation and satisfies international human-rights norms? The third chapter therefore assesses the main argument for a and against PMC utilization from the perspective of the USA and the fourth analyzes existing regulation frameworks - national, international and self-regulation.

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25

Postnikova, Kseniya. "Nandnárodní společnosti v ekonomice ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9183.

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This diploma paper provides an overview of operation and meaning of multinational corporations in the modern global economy and in the economy of the Czech Republic. Likewise, the paper presents a comparison of conditions and consequences, connected with the activities of multinational corporations in the economies of Russian Federation and Czech Republic. During the process of studying the history and modern reality of multinational corporations in Czech Republic the author wanted to realize, how substantial was their influence in Czech economy. By comparison with multinational corporations' activities in Russian economy the author finds out, whether the scenario is unique in Czech republic, or it is possible to find certain analogues in other countries.

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Ščuková, Diana. "Výběr vhodného zahraničního trhu pro expanzi společnosti Logio." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262327.

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The master thesis deals with the possibilities of international expansion in case of the Czech company Logio s.r.o that sells consulting services on B2B market. The main objective is to choose a suitable international market for expansion of the company. Futhermore, market analysis and determination of method of market entering are additional objectives of the thesis. The first part deals with the characteristics of the process, which companies should follow during selection of international market, and various forms of entrance. Then, gained findings are used in process of selecting the most suitable international market for expansion of company Logio s.r.o. Selected market is analysed by using Porter model of 5 forces and PESTEL analysis. The variants of international expansion are specified and compared in the end of the thesis and the most suitable method of market entering is chosen with regard to specifics of the company itself.

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27

Mazal, Tomáš. "Návrh marketingové strategie společnosti vstupující na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255774.

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Diplomová práce se zabývá návrhem marketingové strategie slovenské společnosti Shirt Up, s.r.o. pro vstup na český trh. Společnost je malým producentem triček s potiskem a v současné době má zastoupení výhradně na Slovensku. Cílem této práce je připravit možnou marketingovou strategii pro vstup na český trh, která bude vycházet z teoretických základů a analýzy současné situace.

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Srovnalová, Adéla. "Podnikatelské prostředí ve Slovinsku, spolupráce české a slovinské společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4196.

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Cílem diplomové práce je analyzovat slovinské podnikatelské prostředí a následně přiblížit specifika obchodu a podnikání ve Slovinsku. Na konkrétním příkladě jsou popsány možnosti spolupráce v česko-slovinských obchodních vztazích.

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Hlubučková, Alena. "Potenciál italského trhu pro rozvoj internacionalizace společnosti Storyous." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262190.

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Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.

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Do, Hai Linh. "Strategie vstupu společnosti Netflix na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234336.

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Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.

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Mutka, Olena. "Význam nadnárodních společností ve světové ekonomice se zaměřením na země střední a východní Evropy." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-533.

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V této diplomové práci se analyzuje problematika nadnárodních společností, prozkoumává se jejich vývoj, příčiny úspěšností, vliv na hostitelské země a postavení ve světě. Práce rozebírá největší společnosti světa a jednotlivých regionů se zaměřením na region střední a východní Evropy, analyzuje vývoj toků investic do uvedeného regionu a jeho další perspektivy. Kromě jiného se v této práci hledá odpověď na otázku, jaké jsou hlavní motivační faktory vstupu nadnárodních společností do zkoumaného regionu.

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Janča, Tomáš. "Návrh strategického rozvoje společnosti působící v oblasti montáže regálových technologií." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377610.

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The subject of this diploma thesis is the strategic development of JančaSolutions s.r.o., which is active in the field of rack technology assembling, focusing mainly on the western markets. The data needed to evaluate the current state of the company and to select an appropriate development strategy were obtained using the various analytical methods described in the theoretical part of the thesis. In the analytical part of the thesis the individual methods were applied and their results were further analyzed within the framework of the SWOT matrix, which was the basis of selection of the company's specific development strategy. In the design part, an alternative for further development of the company is selected in detail with regard to the necessary resources, including other implementation activities and the benefits of the proposals.

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Jůva, Marek. "Návrh strategie vstupu společnosti RENOCAR, a.s. na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234387.

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Tato diplomová práce se zabývá návrhem a analýzou strategie vstupu společnosti RENOCAR, a.s. na slovenský trh. Práce obsahuje přehled související literatury s důrazem na publikace, které se zabývají problematikou internacionalizace firem a vstupem společností na zahraniční trh. Analytická část zkoumá momentální situaci na trhu s automobily v České a Slovenské republice a stručně představuje toto průmyslové odvětví z evropského pohledu. Pomocí základních finančních ukazatelů pak hodnotí současný stav ve společnosti RENOCAR, a.s. Na základě výsledků získaných z výše uvedených analýz, autor ve třetí části práce navrhuje a kriticky analyzuje strategii expanze společnosti.

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Fojtíčková, Michaela. "Zhodnocení možností expanze vybrané společnosti na britský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443092.

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The diploma thesis aims to suggest the most suitable expansion way of a specific company into the British market. There are three main parts of the work. The theoretical part presents the issue through scholarly literature and scientific articles. The purpose of the practical part is an analysis of the external and internal environment. The research of product user satisfaction as a support for expansion and the investigation of potential partners and competitors directly abroad are included. The proposal part recommends specific ways for the company to enter the UK market through the identified factors.

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Boháčková, Michaela. "Vliv nadnárodních společností na konkurenceschopnost národních ekonomik." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-5008.

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Decreasing importance of national economies as subjects of international trade and increasing importance of multinational corporations as the most important actor of international business activities is a characteristic trend in the world economy since the end of the 20th century. The thesis describes actual status of national economies and multinational corporations in the global economic system and its role in international trade; defines possibilities of growth in competitiveness of national economies and analises an extent to which multinational corporations can participate on this growth or be its source.

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Mikolášek, Lukáš. "Návrh opatření pro posílení konkurenceschopnosti společnosti Škoda Auto Pvt. Ltd. v Indii." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223846.

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This thesis is focusing on increasing the competitiveness of Škoda Auto Pvt. Ltd. and its production in India. The theoretical part contains a definition of globalization, international business and cultural differences based on a theory of Dutch psychologist Geert Hofstede. The practical part is analyzing specifications of the automobile industry in India and its growth. Furthermore it investigates the positions of Czech car producer Škoda Auto and its competitiveness within this industry. The data obtained were used in preparation of several variants. These variants are designed to improve the competitive position of Škoda Auto Pvt. Ltd. on the market.

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Mikloš, Marek. "Transnacionálne korporácie a toky priamych zahraničných investícií vo svetovej ekonomike." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7575.

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The aim of this diploma work is to point out the importance, influence and activities of transnational corporations and to discuss the related trends in foreing direct investments (FDI) in the world economy. The basic questions which are to be discussed are the clarification of the term transnational corporation, how is it possible that these corportions became so successful, what is their role in the world economy and what are the trends in FDI flows in the past two decades.

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Svobodová, Lucie. "Možnosti expanze tuzemské společnosti do zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197429.

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The aim of the thesis is the evaluation of the opportunity of a small Czech brewery to enter the market in the United Kingdom. To analyze the environment and the situation in the United Kingdom is used 4C method, which is aimed to explore the UK market in terms of national characteristics, customers, competitors and costs. After that on the basis of this analysis to evaluate, or recommend a brewery expansion into the UK market.

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Fikarová, Šárka. "Význam nadnárodních korporací ve světové ekonomice s důrazem na země stření a východní Evropy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-142169.

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This thesis deals with the analysis of problems of transnational corporations. It is defined which positive and negative effects can transnational corporations have on the host country mainly in economic and political terms and to what extend and in what ways can the national states regulate their activities. This work presents the largest non-financial transnational corporations in the world and in the developing countries and the largest financial transnational corporations in the world. They are weighted by their size, geographical and sectoral distribution. A special attention is paid to the region of Central and Eastern Europe. At first this thesis deals with FDI flows that are associated with the mentioned region. In addition, it focuses on the reasons of entry of corporations from the West to the region and on the effects of their action. Space is also given to the transnational corporations with the headquarters in the monitored region.

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Janečková, Petra. "Vstup firmy na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113762.

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The aim of the diploma thesis was to describe the conditions of entry Holidays Czech Airlines the Icelandic market, specifically the establishing of direct air service from Prague to Keflavik. The thesis is divided into six chapters, which are devoted to both theoretical expectations for companies entering foreign markets, and practical sections. The general reasons which lead a company to expansion and the associated risks are described in the first chapter as well as the macroeconomic analysis of the market, the PESTEL analysis, which I used to analyze the Icelandic market. The second chapter discusses the various forms of entry the foreign markets and compares their advantages and shortcomings. The third chapter was related to the specific cooperation of airlines. The practical part of the thesis introduces companies HCA and IEX, focuses primarily on the evaluation of HCA Company based on the SWOT analysis. The following chapter is devoted to cooperation of mentioned companies. The final chapter evaluates the Icelandic market using the above mentioned PESTEL analysis.

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Jirků, Petra. "Analýza rozvoje společnosti prostřednictvím vstupu zahraničního partnera." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193176.

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One of the main goals of the company is to ensure its development. The development can be achieved by many options - for example an acquisitions or a merger as the way of cooperation. The strategic decision-making and the post evaluation are important parts that need to be taken into account. This diploma thesis analysis the evolution of Helika company after entering the foreign partner. The evolution has been involved by the depression and its impacts on the industry. Through financial analysis is compared with the development of the business sector and its competitors across the market. The conclusion of the thesis is evaluation whether the decision of entering the foreign partner was suitable act and whether the company achieved to required effects.

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Marek, Jakub. "Vliv vstupu zahraničního investora na chování společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197444.

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This thesis focuses on the comparison and evaluation of two entry strategies of international pharmaceutical company Fagron on the Czech and Brazilian market. In the theoretical part the internationalization of companies and possible approaches to international business is summarized. I closely describe the most significant forms of entering foreing markets with emphasis on selected impacts of FDI to the receiving economy. Then I describe the basic analyses required to enter foreing market together with specifics of B2B markets and the specific scope of business of the company -- pharmaceutical compounding. After the introduction of company Fagron and its expansion strategy Buy-and-Build I proceed with the analyses of particular entry strategies on the selected markets with the emphasis on their strategic goals, specific impacts and meeting the goals. This part draws from carried out in-depth analyses of the selected markets, which were moved to the appendices due to the limited scope of work. In the last chapter the above-mentioned market entries are compared, with the focus on the most important similarities and differences, and subsequently evaluated.

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Vacek, Vladimír. "Analýza a strategie společnosti IceWarp na českém a zahraničním trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-142113.

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The thesis aims to analyze the recent activity of the IceWarp company on the Czech and foreign market and then to propose new strategy for Great Britain. The introduction presents the groupware solution and the product IceWarp Server. The next part contains information about the Czech branch and describes the processes of customer acquisition, customer care department and technical support department. Then it is made the comparison with British branch which has the same structure. Based on the indentified shortage the new strategy is proposed in two version differing in financial cost.

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Dekanová, Jana. "Zahraniční obchod České republiky s Irskem se zaměřením na vybranou společnost." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260115.

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The work is focused on the evaluation of the development of Czech foreign trade with Ireland, focusing on specific Czech company seeking to acquire a significant market share on the Irish market. Within the literary research is generally characterized by foreign trade and relations between the Czech Republic and Ireland in connection with foreign trade. Attention is also focused on strategic analysis, necessary to obtain a competitive advantage and long-term market success. Own part presents the company Fenix Ltd., which operates in the market for a long time. Based on the analysis of external and internal surroundings through SWOT analysis summaries are designed corporate strategy that will result from the strategic analysis .

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Horáková, Kristýna. "Marketingová strategie společnosti Prestar s.r.o. na vybraných zahraničních trzích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16465.

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The graduation thesis deals with the specifics of the marketing strategy of a middle-sized machinery company on the Ukrainian and Russian market. The business environment and opportunities in machinery in both Eastern countries are described as well as the risks on these unstable markets are emphasized. The company's entrance strategy follows and it is completed with the evaluation and recommendation.

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Klíma, Tomáš. "Firemní kultura zahraničních společností v českém kulturním prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-7588.

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Práce je zaměřena na teorii kultur. Zabývá se zejména problematikou firemní kultury zahraničních společností v prostředí české národní kultury. V praktické části popisuje působení americké a francouzské společnosti na českém trhu a hodnotí jejich firemní kulturu. Francouzskou společnost reprezentuje Komerční banka, a.s., americká společnost zůstala v anonymitě. Práce je doplněna statistickým výzkumem.

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Karnová, Barbora. "Marketing v oblasti počítačové podpory a poradenství v aplikaci na zahraniční společnost." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17051.

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The master thesis outlines information about marketing practices for small businesses providing computer consultancy services in Canada. The theoretical section defines basic marketing terms related to the topic and sets the basis for the practical applications. The practical section contains situational analysis and a marketing strategy proposal including mission statement, target groups and formulation of marketing goals.

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Kabáč, Ľudovít. "Vyhodnocení klíčových zahraničních trhů pro výběr dodavatelů ve společnosti. Škoda Auto." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224866.

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The Diploma Thesis seeks to evaluate key markets of the SKODA Auto company in terms of purchasing and supply possibilities. It analyzes both Skoda's external and internal environments and assesses current conditions in their key foreign supply market. Furthermore, it describes the purchasing process, methods of localization of suppliers, as well as possible methods of evaluation of Skoda's suppliers. The Thesis should provide the reader with an overview of current trends and opportunities in Skoda's supplier market.

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Koutná, Stanislava. "Návrh mezinárodní marketingové strategie společnosti Akordeon Servis na vybraných zahraničních trzích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16582.

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Work deals with the current theme of the Middle and Small Companies in the Czech economy and problems in setting up marketing strategies.The teoretical part is applied to small family company AKORDEN SERVICE DELICIA producing accordions. After a detailed situational analysis of the company follow the recommended strategies for maintaining competitiveness and to enter new markets.

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Beran, Václav. "Analýza a strategie činnosti společnosti Progressplast na domácím a zahraničním trhu, srovnání, konkurence." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-222.

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Diplomová práce se zabývá marketingovou strategií a navazujícími aktivitami společnosti Progressplast na domácím a převážně zahraničním trhu plastů a obalových materiálů. Pozornost je věnována silným a slabým stránkám společnosti v nejdůležitějších oblastech marketingové strategie (formy vstupy na zahraniční trh, cenová politika, komunikační politika a samozřejmě samotnému výrobku, dále domácí a zahraniční konkurenci, rovněž analyzuje vývoj na evropském a světovém trhu.

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