Academic literature on the topic 'ZARA'
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Journal articles on the topic "ZARA"
Ferdows, Kasra, Michael Lewis, and Jose A. D. Machuca. "Zara." Supply Chain Forum: An International Journal 4, no. 2 (January 2003): 62–67. http://dx.doi.org/10.1080/16258312.2003.11517121.
Full textEditor, Art. "Zara Vladimirovna Khetagurova." Rheumatology Science and Practice 52, no. 2 (June 17, 2014): 242. http://dx.doi.org/10.14412/1995-4484-2014-242.
Full textAmelfdi, Fransisca Jovita, and Elia Ardyan. "PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN." PERFORMA 5, no. 6 (March 31, 2021): 473–83. http://dx.doi.org/10.37715/jp.v5i6.1825.
Full textGuan, Jia Qing, and Gen Yuan Zhang. "ZARA-Based Design Management." Key Engineering Materials 474-476 (April 2011): 1447–50. http://dx.doi.org/10.4028/www.scientific.net/kem.474-476.1447.
Full textMarsh, Hannah. "FROM ZARA TO ZAMBIA." London Business School Review 26, no. 3 (September 2015): 8–11. http://dx.doi.org/10.1111/2057-1615.12046.
Full textSHI Tian-lei, 石天雷, 杨国波 YANG Guo-bo, 程石 CHENG Shi, and 杭苗 HANG Miao. "Zara and Rubbing Mura Research." Chinese Journal of Liquid Crystals and Displays 27, no. 2 (2012): 208–11. http://dx.doi.org/10.3788/yjyxs20122702.0208.
Full textSHI Qiu-fei, 史秋飞, 郑英花 ZHENG Ying-hua, 朱載榮 ZHU Zai-rong, and 董天松 DONG Tian-song. "Improvement of Corner Zara Domain." Chinese Journal of Liquid Crystals and Displays 27, no. 6 (2012): 770–73. http://dx.doi.org/10.3788/yjyxs20122706.0770.
Full textBlokhuis, A., and H. Wilbrink. "Characterization Theorems for Zara Graphs." European Journal of Combinatorics 10, no. 1 (January 1989): 57–68. http://dx.doi.org/10.1016/s0195-6698(89)80033-2.
Full textClegg, Brian. "Fashioning a Model for Zara." Impact 1, no. 2 (September 2015): 7–12. http://dx.doi.org/10.1080/2058802x.2015.11963975.
Full textZUO Ai-cui, 左爱翠, 高荣荣 GAO Rong-rong, 陈维诚 CHEN Wei-cheng, 滕. 玲. TENG Ling, 岳. 麓. YUE Lu, and 汤列金 TANG Lie-jin. "Research and improvement of Zara Domain." Chinese Journal of Liquid Crystals and Displays 34, no. 3 (2019): 267–72. http://dx.doi.org/10.3788/yjyxs20193403.0267.
Full textDissertations / Theses on the topic "ZARA"
Carboni, Borrasé Rodolfo. "Clearance pricing optimization at Zara." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/52779.
Full textThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (p. 110-111).
In almost thirty-four years after opening the doors to its first store, the Inditex Group has grown to be one of the largest fashion distributors in the world. Today the group operates more than four thousand retail stores in seventy-three different countries and under eight different brand concepts. Inditex's Zara brand division is renown for its high degree of vertical integration that allows it to maintain a tight control over the different stages of its supply chain and endows it with the flexibility to quickly react to current fashion trends. With a yearly average of 173 new store openings, Zara's accelerated growth rate has forced it to seek innovation and continuous improvement in its operations in order to maintain the competitive advantages that characterize it. One of its biggest challenges deals with the management of its clearance sales where the remaining inventory at the end of its sales campaign must be sold at a discounted price. These clearance sales are fast-paced and pricing decisions must be made for more than 11,000 different fashion designs that Zara introduces each year, and considering the different market conditions that exist in the more than 70 countries where Zara operates. The proposed project consists in the development of a pricing mathematical model based on a sales forecasting model that estimates consumer's reactions to price discounts and a linear optimization model that makes profit-maximizing optimal price assignments. The current thesis details the design, implementation, and live test of the proposed model based pricing methodology that resulted in an approximate increase of six percent to Zara's clearance sales profits.
by Rodolfo Carboni Borrasé.
M.B.A.
S.M.
Tejnická, Jana. "Analýza obchodního konceptu společnosti Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162237.
Full textJasiulevičiūtė, Kristina. "Parduotuvių tinklo „Zara“ įvaizdžio stiprinimas Lietuvos rinkoje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090729_135339-16579.
Full textJasiulevičiūtė, K., Enhansement of "Zara" Stores’ Image in Lithuania. [Manuscript]: The Final Bachelor’s Thesis. Management and Business Administration. Kaunas, ISM, University of Management and Economics, 2009. The theme of the thesis: Enhansement of "Zara" Stores’ Image in Lithuania. The problem of the thesis: how to enhance the "Zara" stores’ image in Lithuania. The objective of the thesis: to determine the possibilities of "Zara" stores’ image enhansement in Lithuania. To attain the objective of the thesis the following goals were raised: to present the external analysis of the situation concerning fashionable outfit market in Lithuania; to evaluate the internal analysis of the situation concerning “Zara” trademark in Lithuania; to formulate the theoretical model in order to explore the image of “Zara” trademark; to substantiate empirically the structural elements concerning the image of “Zara” trademark; to propose the management decisions in order to consolidate the image of “Zara” trademark in Lithuania. The final Bachelor’s thesis is composed of three main parts. In the first part, the tendencies of fashionable outfit market are analyzed; the segments and characteristics of outfit consumers were distinguished and described as well as the leading competitors were identified and evaluated. In the analysis of the internal “Zara” environment, the general information is presented; the company’s strategy is described and the analysis of marketing tactics, based on 7P model... [to full text]
Droščáková, Jana. "Marketing módnych značiek so zameraním na značku Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198056.
Full textCarlsson, Oskar, and Sofia Sundström. "Zara Larsson och den manliga hatvågen : En kritisk diskursanalys på den tryckta pressens skildring av artisten Zara Larssons uttalanden om Bråvallafestivalen 2015." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-118912.
Full textCarrion, Cortes Gabriela, and Tercero Kristabel Caceres. "Eco-shop Paradox, a case study on Zara Rome." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16777.
Full textProgram: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
Bonnefoi, Tatiana (Bonnefoi Monroy). "Demand forecast for short life cycle products : Zara case study." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/74454.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (p. 79-80).
The problem of optimally purchasing new products is common to many companies and industries. This thesis describes how this challenge was addressed at Zara, a leading retailer in the "fast fashion" industry. This thesis discusses the development of a methodology to optimize the purchasing process for seasonal, short life-cycle articles. The methodology includes a process to develop a point forecast of demand of new articles, the top-down forecast at the color and size level and an optimization module to produce recommendations to define the optimal quantity to purchase and the optimal origin to source from. This thesis is the first phase of a two phases purchasing optimization process. The focus of this thesis is: a) the outline of an enhanced purchasing methodology b) the development of the most important input in the system: a point forecast of demand at the article, color, and size level, and c) the development of an IT prototype to automatically manage the purchasing methodology. The second phase of the purchasing optimization process focuses on the optimization module. The optimization module is beyond the reach of this thesis.
by Tatiana Bonnefoi.
M.B.A.
S.M.
Ganrot, Sara, and Katarina Edgren. "Det upplevda varumärket : En fallstudie av H&M och Zara." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-174.
Full textI dagens konsumtionssamhälle blir det allt viktigare att positionera sig rätt i kundens medvetande för att uppnå den önskade imagen. Nuförtiden räcker det inte längre att erbjuda funktionella värden utan även de emotionella har fått en betydande roll för kundens uppfattning av företaget. Många företag slåss om samma kunder och positionerar sig därefter vilket ofta medför att de har liknande marknadspositioner och att deras varumärken uppfattas på samma sätt.
Svenska H&M och spanska Zara är de två största klädkedjorna på den europeiska marknaden och i media skrivs det sällan om den ena utan att referera till den andra. Bilden som ges är att Zara är Spaniens svar på H&M. De anses vara stora konkurrenter med en liknande image och affärsidé. Zara öppnade sin första butik i Stockholm i september 2003 och är således fortfarande relativt nya på den svenska marknaden. Då de har planer på att under 2005 öppna ytterligare butiker i Stockholm vill vi se hur kunderna uppfattar varumärkena och huruvida deras bild överensstämmer med hur företagen positionerar sig. Således valde vi att utifrån en kvantitativ fallstudie på H&M och Zara undersöka de av kunderna upplevda varumärkena genom frågeställningen: Upplever H&M:s och Zara:s kunder att företagen innehar liknande marknadsposition? Vi har studerat de båda företagen utifrån den information vi fått från dem samt medias bild, som vi fann mycket intressant. Därefter gjorde vi en enkätundersökning vars resultat vi kopplande samman med de valda teorierna om varumärken och positionering.
Utifrån analysen har vi dragit slutsatsen att H&M och Zara inte innehar samma marknadsposition i Sverige då större delen av de svarande inte uppfattar dem vara konkurrenter eller ha en liknande image. Trots detta upplever kunderna att de är lika moderiktiga, stilskapande och spännande. De kunder som inte har vistats mycket i Spanien ansåg dock Zara vara mer exklusivt men H&M ansågs vara avsevärt mer prisvärt. Ur detta drar vi slutsatsen att kunderna anser Zara vara väldigt dyrt och inte alls så prisvärt som de vill förmedla. Detta kan vara ett resultat av att de saknar en tydlig uttalad affärsidé, något som kan leda till en oklar marknadsposition. Det kan även bero på att de är relativt nya på den svenska marknaden och inte använder sig av reklam utan förlitar sig på så kallad word-of.mouth. Vi ser också att svenska mediers bild av två stora konkurrenter inte stämmer med verkligheten men vi anar att denna bild skulle vara mer förenlig med de spanska kundernas då Zara i Spanien verkar vara mindre exklusivt samt har en 31% lägre prisnivå och därmed inte bara konkurrerar med H&M om moderiktighet, kvalitet och stilskapande utan även med priset.
Moreira, Renata Fabiana Portugal. "Desmotivação e auto-motivação nas organizações : estudo realizado na empresa Zara." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11153.
Full textEste estudo teve por objetivo recolher as opiniões dos colaboradores sobre o que os motiva e desmotiva, e verificar as estratégias utilizadas pela gestão de recursos humanos para motivar os colaboradores. A pesquisa foi realizada aos colaboradores das três lojas Zara (cadeia de lojas multinacional da área têxtil) situadas no Algarve. Esta é constituída por cerca de 125 colaboradores. Foi realizada uma pesquisa quantitativa e qualitativa que usou, como instrumentos de colecta de dados, o inquérito por questionário e a entrevista. Os resultados recolhidos foram submetidos à análise estatística e interpretados à luz da teoria sobre a motivação. Estes indicam que o que motiva os trabalhadores são principalmente os factores de motivação pessoal, no entanto, e de uma maneira geral, os participantes não estão muito motivados para a actividade desenvolvida. Segundo os trabalhadores, as causas da desmotivação devem-se não só a fatores extrínsecos ao trabalho como o ambiente de trabalho e o salário, mas também a fatores intrínsecos ao trabalho, como o reconhecimento profissional e a natureza da tarefa.
This study has, as a main objective, to collect the opinions of workers about what motivates and demotivates them and to verify the strategies used by human resources management to motivate the workers. The research was conducted on workers of the three Zara shops (multinational textile shops chain), located on Algarve. The research has the collaboration of 125 workers. It was conducted a quantitative and qualitative research that used, as a data collecting device, the inquiry by questionnaire and the interview; the results gathered underwent a statistics analyses and interpreted based on the theory about motivation. The final results indicate that what motivates the workers is mainly the personal motivation factors, but, in general the participants aren?t largely motivated for the developed activity. According to the workers the causes of demotivation are due, not only to factors intrinsic to the job, as the professional recognition and the nature of the task, but also factors extrinsic to the job, as the work environment and the salary.
García, José M. (José Manuel). "Demand forecasting at Zara : a look at seasonality, product lifecycle and cannibalization." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90163.
Full textThesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2014. In conjunction with the Leaders for Global Operations Program at MIT.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 78-79).
Zara introduces 10,000 new designs every year and distributes 5.2 million clothing articles per week to a network of over 1925 stores in more than 86 countries. Their high product mix and vast global network makes demand forecasting for Zara a challenging endeavor. This thesis sets out to incorporate the effects from seasonality, product lifecycle, and cannibalization into a long term aggregate demand forecast and a short term SKU replenishment forecast. For seasonality, there are two categories of events that are explored in detail: 1) Macro patterns, which are the year to year sales patterns that remain fairly consistent, such as rising sales in spring; and, 2) Specific Events, which refers to events that have an impact on demand but shift dates from one year to the next, such as Easter or Ramadan. These two factors are used to forecast short and long term aggregated store demand by using regression that leverages historical demand with dummy variables for specific events. Product lifecycle and cannibalization are incorporated in the SKU demand forecast. Products at Zara experience a majority of their sales in the first few weeks in the store. For this reason, when forecasting demand for replenishment purposes, it is of paramount importance to understand: 1) How long the item has been in a store; and, 2) how many new items are being displayed for the first time at the store on the week in question. This thesis details a methodology that successfully uses regression to incorporate both of those components. In addition to detailing the methods for-forecasting demand this thesis also covers: an overview of the current forecasting methodology and the special characteristics of Zara's demand; a results section which detail reductions in forecast error from 21% to 17%. This has the potential to reduce lost sales by 24%; lastly, it details implementation efforts at Zara.
by Jose M. Garcia.
S.M.
M.B.A.
Books on the topic "ZARA"
Steinbach, Meredith. Zara. Evanston, Ill: TriQuarterly Books/Northwestern University Press, 1996.
Find full textMiklashėŭski, I︠A︡ V. Zara-zaranka, zara-vi︠a︡chėrnitsa: Kniha liryki. Minsk: Mastatskai︠a︡ lit-ra, 1989.
Find full textBook chapters on the topic "ZARA"
Goshen-Gottstein, Alon. "Avoda Zara: Mental Attitudes." In Same God, Other god, 33–39. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1007/978-1-137-45528-4_5.
Full textMoji, Polo B. "Zara in the metro." In Gender and the Spatiality of Blackness in Contemporary AfroFrench Narratives, 110–31. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003120544-8.
Full textGoshen-Gottstein, Alon. "Avoda Zara: Introducing the Category." In Same God, Other god, 27–31. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1007/978-1-137-45528-4_4.
Full textGoshen-Gottstein, Alon. "Understanding Avoda Zara: The Maimonidean Model." In Same God, Other god, 47–57. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1007/978-1-137-45528-4_6.
Full textKassis, Maria. "„Schon wieder Zara!“ Differenzkonstruktionen im Schulalltag." In Kindheit(en) in formalen, nonformalen und informellen Bildungskontexten, 91–108. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-23238-2_5.
Full textBehnam Shad, K. "„Badbakhti“* – Fallbeispiel Nr. 1: Zara A. (41)." In Die emotionale Erfahrung des Asyls, 129–51. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31308-1_6.
Full textDavis, Rynetta. "Reconsidering the Literary Career of Chicago's Zara Wright." In A Companion to the Harlem Renaissance, 219–30. Chichester, UK: John Wiley & Sons, Ltd, 2015. http://dx.doi.org/10.1002/9781118494110.ch13.
Full textGoshen-Gottstein, Alon. "Avoda Zara between Jews and Gentiles: Nachmanides’ Model." In Same God, Other god, 59–80. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1007/978-1-137-45528-4_7.
Full textVuletić, Nikola. "4. Volgare venezianeggiante a Zara nel XIV secolo." In Il veneziano «de là da mar», edited by Daniele Baglioni, 75–102. Berlin, Boston: De Gruyter, 2019. http://dx.doi.org/10.1515/9783110652772-005.
Full textPelà, Rocco. "Case 10: Zara-Inditex – Fast Fashion Done Right." In Business Innovation, 260–66. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003190837-31.
Full textConference papers on the topic "ZARA"
Chen, Fan, Linghao Song, Hai Helen Li, and Yiran Chen. "ZARA." In DAC '19: The 56th Annual Design Automation Conference 2019. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3316781.3317936.
Full textQinghua Zhang. "What and how can we learn from ZARA." In 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2008. http://dx.doi.org/10.1109/soli.2008.4682950.
Full textFung, Pascale, Anik Dey, Farhad Bin Siddique, Ruixi Lin, Yang Yang, Yan Wan, and Ho Yin Ricky Chan. "Zara The Supergirl: An Empathetic Personality Recognition System." In Proceedings of the 2016 Conference of the North American Chapter of the Association for Computational Linguistics: Demonstrations. Stroudsburg, PA, USA: Association for Computational Linguistics, 2016. http://dx.doi.org/10.18653/v1/n16-3018.
Full textCarugati, Andrea, Raffael Liao, and Pernille Smith. "Speed-to-fashion: Managing global supply chain in Zara." In Technology (ICMIT 2008). IEEE, 2008. http://dx.doi.org/10.1109/icmit.2008.4654593.
Full textZhang, Qinghua. "Analysis on the Successful Case of Efficient Supply Chain in ZARA." In 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM). IEEE, 2008. http://dx.doi.org/10.1109/wicom.2008.1579.
Full textSOUSA, Mariana, Pedro RAMALHO, and Claudia MONT’ALVÃO. "Metodologias Ergonômicas Aplicadas à Plataforma Mobile de E-commerce da Zara." In 17º Congresso Internacional de Ergonomia e Usabilidade de Interfaces Humano-Tecnologia e o 17 º Congresso Internacional de Ergonomia e Usabilidade de Interfaces e Interação Humano-Computador. São Paulo: Editora Blucher, 2019. http://dx.doi.org/10.5151/ergodesign2019-2.53.
Full textDuoyan, Hu. "Research on ZARA Strategy from the Perspective of SWOT Analysis Method." In 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210407.041.
Full textSiddique, Farhad Bin, Onno Kampman, Yang Yang, Anik Dey, and Pascale Fung. "Zara Returns: Improved Personality Induction and Adaptation by an Empathetic Virtual Agent." In Proceedings of ACL 2017, System Demonstrations. Stroudsburg, PA, USA: Association for Computational Linguistics, 2017. http://dx.doi.org/10.18653/v1/p17-4021.
Full textWang, Yue. "An Exploratory Study of Brand Strategy in Fast Fashion Brand -- Using Zara as an Example." In 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.145.
Full textCanbaz, Oktay, Rutkay Atun, Onder Gursoy, Ahmet Gokce, Tarik Turk, and Anil Can Birdal. "COMPARISON OF LITHOLOGIC MAPPING WITH ASTER AND HYPERION DATA: A CASE STUDY IN THE NORTHERN OF ZARA (SİVAS), TURKEY." In 4th INTERNATIONAL SCIENTIFIC CONFERENCE GEOBALCANICA 2018. Geobalcanica Society, 2018. http://dx.doi.org/10.18509/gbp.2018.19.
Full textReports on the topic "ZARA"
Kamminga, Jorrit, Cristina Durán, and Miguel Ángel Giner Bou. Zahra: A policewoman in Afghanistan. Oxfam, December 2020. http://dx.doi.org/10.21201/2020.6959.
Full textPaulen, R. C., C. J. Kowalchuk, A. Plouffe, B. C. Ward, and I R Smith. Surficial geology of the Zama City area, Alberta (NTS 84M/SE). Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 2006. http://dx.doi.org/10.4095/222041.
Full textPilon, J., M. Burgess, A. Judge, V. Allen, K. Macinnes, D. Harry, C. Tarnocai, and H. Baker. Norman Wells To Zama Oil Pipeline Permafrost and Terrain Research and Monitoring Program: Site Establishment Report. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1989. http://dx.doi.org/10.4095/130735.
Full textKowalchuk, C., B. C. Ward, A. Plouffe, R. C. Paulen, and I R Smith. Quaternary geology and stratigraphy in the vicinity of Zama City, Bistcho Lake map sheets, nothern Alberta (84M/2). Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 2005. http://dx.doi.org/10.4095/220951.
Full textPlouffe, A., R. C. Paulen, I. R. Smith, and I. M. Kjarsgaard. Sphalerite and kimberlite indicator minerals in till from the Zama Lake region, northwest Alberta (NTS 84L and 84M). Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 2008. http://dx.doi.org/10.4095/224673.
Full textPatterson, D. E., and D. W. Riseborough. A Detailed Study of the Physical and Thermal Properties of the Norman Wells-Zama Pipeline Core Specimens, Final Report. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1988. http://dx.doi.org/10.4095/130432.
Full textRiseborough, D. Measurement frequency analysis for pipe and ground temperatures from the Norman Wells to Zama pipeline thermal monitoring program, Northwest Territories. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1994. http://dx.doi.org/10.4095/194082.
Full textBolton, Laura. Attitudes to Water Usage in Jordan. Institute of Development Studies (IDS), July 2021. http://dx.doi.org/10.19088/k4d.2021.105.
Full textSmith, S. L., M. M. Burgess, D. W. Riseborough, and J. Chartrand. Permafrost and terrain research and monitoring sites of the Norman Wells to Zama pipeline - thermal data collection and case histories, April 1985 to September 2001. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 2008. http://dx.doi.org/10.4095/224831.
Full textZama Lake, Alberta. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1989. http://dx.doi.org/10.4095/127023.
Full text