Log in

Relevant bibliographies by topics / Zara's strategy / Journal articles

To see the other types of publications on this topic, follow the link: Zara's strategy.

Journal articles on the topic 'Zara's strategy'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 36 journal articles for your research on the topic 'Zara's strategy.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Wang, Jingjing. "Analysis of ZARA's Social Media Marketing Strategy in China." Advances in Economics, Management and Political Sciences 102, no. 1 (2024): 244–53. http://dx.doi.org/10.54254/2754-1169/102/2024ed0095.

Full text

Abstract:

The rapid iteration of the fashion industry and the influx of numerous niche emerging fast fashion brands into the market have driven continuous innovation in social media marketing strategies, with new promotional methods constantly emerging. This article, utilizing literature analysis and observational methods, examines ZARA's social media marketing strategy in China. This analysis is beneficial for companies in the fast fashion industry, particularly those looking to expand their influence in the Chinese market. After a detailed analysis of the characteristics and marketing methods of Chine

APA, Harvard, Vancouver, ISO, and other styles

2

Yan, Youjun. "Research on the Business Model and Brand Strategy of Fast Fashion BrandsTaking ZARA as an Example." Advances in Economics, Management and Political Sciences 26, no. 1 (2023): 295–300. http://dx.doi.org/10.54254/2754-1169/26/20230587.

Full text

Abstract:

With the young people's pursuit of fashion, some successful clothing brands accurately grasp the needs of customers, enhance their brand value and create a unique business model. This paper will take fast fashion brand ZARA as an example, use literature analysis method to accurately explore its business model and brand strategy, summarize ZARA's advantages from the perspectives of ZARA's history, designer strategy, supply chain and marketing strategy, and conduct a comparative study with Uniqlo, which is also a strong fast fashion brand. Compare two brand companies in the same supply chain sys

APA, Harvard, Vancouver, ISO, and other styles

3

Alexandra, MariaAlexandra. "The Contribution of Information Technology to Zara's Success." International Journal of Information Technology 3, no. 11 (2020): 1–5. https://doi.org/10.5281/zenodo.3685196.

Full text

Abstract:

In this paper, it will be provided a case report for the Zara case. This case report will include the strategies applied by Zara, its competitive advantages, its IT management, and SWOT analysis in the context of which it will be discussed the problems that the company may face. In the last part of this assignment, it will be recommended solutions that are well implementable to resolve potential pitfalls

APA, Harvard, Vancouver, ISO, and other styles

4

Zhang, Luming. "ZARA Brand Strategy Analysis Based on Customer Perceived Value." Advances in Economics, Management and Political Sciences 41, no. 1 (2023): 9–18. http://dx.doi.org/10.54254/2754-1169/41/20232024.

Full text

Abstract:

The current Chinese clothing market is developing rapidly, and the consumption concepts and demands of major consumers have also changed. This poses a challenge for fast fashion brands represented by ZARA. The study used questionnaires to survey more than 300 Chinese consumers, understand their consumption habits, and measure ZARA Customers Perceived Value. Then, use SPSS to analyse ZARA consumer portraits, and calculate Customer Perceived Value scores from four dimensions. Finally, two improvement suggestions were proposed for the Price Value with the lowest score. To provide a reference for

APA, Harvard, Vancouver, ISO, and other styles

5

Zhu, Taoqi. "International Business Strategy of fast fashion Brands (On the example of Zara)." Journal of Education, Humanities and Social Sciences 4 (November 17, 2022): 221–27. http://dx.doi.org/10.54097/ehss.v4i.2770.

Full text

Abstract:

With the development of social economy, the development of people's consumption concept and the acceleration of the pace of life, some international fast fashion brands in China have developed rapidly, which has greatly impacted local brands. Fast fashion brands, such as ZARA and Uniqlo, occupy a large market share in China due to their marketing strategies. Therefore, this paper analyzes the transnational operation situation of domestic fast fashion clothing enterprises and ZARA's transnational operation strategy, and puts forward suggestions on how to implement transnational operation strate

APA, Harvard, Vancouver, ISO, and other styles

6

:Giancarlo, Scozzese. "From the supply chain management to the demand chain management in fast fashion: Zara's winning model." From the supply chain management to the demand chain management in fast fashion: Zara's winning model 2, no. 5 (2013): 01–06. https://doi.org/10.5281/zenodo.3408031.

Full text

Abstract:

The following work demonstrates how the strategy adopted by Zara can represent a possible model which can be applied as well as an example to follow making network organizations stronger. Paradoxally, to a gain larger external flexibility, Zara has internally developed a more rigid organizational structure which provides direct control of critical processes along the supply chain, demonstrating that the advantages obtained, concerning the adjustment to the actual demand and rapid response to the market, compensate the risk of heavy investments. The postmodern consumer, characterized by tendenc

APA, Harvard, Vancouver, ISO, and other styles

7

Rizky Ananda, Chadisa, Suhairi Suhairi, Diah Ananda Kharisma, Dona Zahra Hasibuan, and Yuda Pratama. "Analisis Strategi Personal Selling Produk Zara Dalam Meningkatkan Volume Penjualan Sektor Produk Global." Transformasi Manageria: Journal of Islamic Education Management 3, no. 2 (2023): 577–85. http://dx.doi.org/10.47467/manageria.v3i2.3284.

Full text

Abstract:

 Sales competition in a global market has increased. At present there are many competitors from various types of companies that have various strategies to increase sales volume and increase their popularity among the public or consumers. This causes the need for a strategy in marketing, one of which is personal selling. This study aims to analyze the form of the strategy carried out by the Zara brand by using personal selling to increase sales volume in the global market. The research method used is descriptive research with a qualitative type. The primary data source used is information

APA, Harvard, Vancouver, ISO, and other styles

8

Adriansyah, Walid, Fitara A. Tito, Irma Kurniawati, et al. "The Conditional Branded Content Analysis of Zara Campaign ‘The Jacket’." Jobmark: Journal of Branding and Marketing Communication 05, no. 02 (2024): 57–69. https://doi.org/10.36782/jobmark.v5i2.300.

Full text

Abstract:

‘The Jacket’ campaign from the well-known brand Zara raises interesting and controversial dynamics in the fashion industry. Since the launch of this campaign, it has become a significant highlight, creating conversations involving various groups of people and fashion observers. Using the conditional Branded Content Analysis (BCA) method, we analyze the key aspects that made this campaign controversial and how it impacted Zara's brand image. Findings show that the striking jacket design of the campaign is a focal point. Design elements that arouse interest and controversy explain how the aesthe

APA, Harvard, Vancouver, ISO, and other styles

9

Shi, Yuxuan. "Analyzing the Crisis Management Strategies to Address Brand Image Issues in the Fast Fashion Industry." Advances in Economics, Management and Political Sciences 99, no. 1 (2024): 47–53. http://dx.doi.org/10.54254/2754-1169/99/2024ox0173.

Full text

Abstract:

This paper offers a thorough analysis of how Zara managed to protect its brand reputation and retain customer loyalty during the plagiarism incident and the related compensation dispute. This study examines Zara's response to brand crisis events and customer reactions. It analyzes how Zara altered its brand strategy to effectively handle unfavorable media coverage and reputational risk. The results underscore the necessity for fast fashion firms to implement proactive measures in response to unfavorable media coverage. These measures include modifying design and manufacturing tactics, enhancin

APA, Harvard, Vancouver, ISO, and other styles

10

He, Haoming. "Fast Fashion Supply Chain Issues in the New Marketing Environment: Zara." BCP Business & Management 34 (December 14, 2022): 1023–30. http://dx.doi.org/10.54691/bcpbm.v34i.3134.

Full text

Abstract:

Fashion companies, including Inditex-Zara, are required by the public to speak out more about sustainability concerns in their supply chains nowadays. This article covers the sustainability problems that Inditex's present supply chain is causing for society and the environment, as well as how to revamp it using IT technology and 3D digital techniques to give the corporation market value in the post-pandemic period. ZARA is facing the new fast fashion market in a way that is somewhat at odds with the expectations of the media and society about this company, which may affect customer satisfactio

APA, Harvard, Vancouver, ISO, and other styles

11

Martínez Caraballo, Noemí. "Zara: International brand image and fashion site launch in Western Europe." Intangible Capital 7, no. 2 (2011): 375. https://doi.org/10.3926/ic.206.

Full text

Abstract:

Purpose: Zara launched its e-store in Spain, France, Germany, United Kingdom, Italy and Portugal in the campaign fall/winter 2010. This is an important strategic step; aligned with the search that Inditex daily performs to provide the best customer service worldwide. This paper aims to analyse the international awareness of this notorious fast-fashion firm and the importance of electronic retailing as a communication tool and as a significant growing channel of distribution for fashion merchandise.Design/methodology: A descriptive analysis of Zara's experience is presented, since the launch of

APA, Harvard, Vancouver, ISO, and other styles

12

Wang, Jiayi. "Research on Zaras Social Media Marketing Strategy in the Context of New Media." Advances in Economics, Management and Political Sciences 56, no. 1 (2023): 131–38. http://dx.doi.org/10.54254/2754-1169/56/20231088.

Full text

Abstract:

The digital revolution, characterized by widespread internet access and the burgeoning influence of social media, has heralded a new era of consumer engagement and transformed branding paradigms. Particularly impacted is the fashion domain, with brands navigating the tumultuous waters of dynamic trends and digital preferences. This paper delves into Zaras foray into this intersection of fashion and digital marketing, illuminating its triumphs in social media marketing (SMM) and underexplored areas. Despite Zaras commendable utilization of platforms such as Instagram, a glaring bidirectional co

APA, Harvard, Vancouver, ISO, and other styles

13

Zhang, Ercen. "Behind Zara’s success: An analysis of brand marketing and management in fast fashion." SHS Web of Conferences 199 (2024): 02005. http://dx.doi.org/10.1051/shsconf/202419902005.

Full text

Abstract:

This paper focuses on an in-depth analysis of the fashion retail brand Zara, starting with a detailed introduction of its brand background, history, and main features. Zara, a brand of the Inditex Group, is known for its quick response to market trends and for offering high-quality and fashionable clothing products. This article explores how Zara has had a significant impact on the global fashion industry with its unique brand positioning. In addition, the thesis delves into its market positioning and its strategies to stand out in the global fashion market through its fast fashion model. It f

APA, Harvard, Vancouver, ISO, and other styles

14

Liu, Siying, Yingshun Huang, and Qianhui Pan. "Analyzing the Strategic Impact of Zara’s Branding Strategies on Consumer Engagement and Market Position." SHS Web of Conferences 185 (2024): 03018. http://dx.doi.org/10.1051/shsconf/202418503018.

Full text

Abstract:

Zara is well-known in China as a leader in fast fashion brands. The brand has a large market share among apparel brands and consistently earns big profits. However, as a result of the pandemic, changes in buying patterns, and the growth of indigenous Chinese brands, the development of many overseas fashion companies in China has slowed, besides ZARA. Based on this context, this article explores the Zara fashion brand’s traditional strategy, including its profit model, competitive advantages, product functions, and marketing model. At the same time, a SWOT analysis model is established to help

APA, Harvard, Vancouver, ISO, and other styles

15

Aftab, Md Afzalul, Qin Yuanjian, Nadia Kabir, and Zapan Barua. "Super Responsive Supply Chain: The Case of Spanish Fast Fashion Retailer Inditex-Zara." International Journal of Business and Management 13, no. 5 (2018): 212. http://dx.doi.org/10.5539/ijbm.v13n5p212.

Full text

Abstract:

The successful implementation of an integrated supply chain strategy enhances total control over the operations and thus enhances speed and flexibility. The objective of this study is two-fold: first to identify the constituents that mold the fast fashion retailing business model, and second to discuss how global leader of fast fashion retailing Inditex-Zara’s product offering is strongly supported by integration of various supply chain operations. The findings suggest that vertical integration through ownership of various operational stages including product design and development, production

APA, Harvard, Vancouver, ISO, and other styles

16

VUK, PAVEL. "EVOLUCIJA POJMA STRATEGIJE IN NJEGOVO POVEZOVANJE S POLITIKO." CONTEMPORARY MILITARY CHALLENGES, ISSUE VOLUME 2021/ISSUE 23/1 (May 14, 2021): 15–28. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.23.1.1.

Full text

Abstract:

V prispevku na podlagi zgodovinskega in kritičnega pristopa različnih pomembnejših teoretikov k razvoju strategije pojasnjujemo evolucijo pojma strategije, zlasti pa, zakaj in kako je njegov pomen povezan s človekovo naravo in tudi političnim vedenjem. Spoznanja raziskave kažejo dvoje, in sicer, da se je v zgodnjem zgodovinskem obdobju strategija snovala predvsem zaradi človekovih potreb po varnosti, v sodobni strateški misli, ko je ta potreba prerasla v širše politično vprašanje družbe, pa se je razumevanje strategije vse bolj povezovalo s politiko in njenim vplivom na proces oblikovanja in u

APA, Harvard, Vancouver, ISO, and other styles

17

Limaye, Prof Anand N. "Z U D I O ' S D I V E S I N B L U E O C E A N." MET SRUJAN 01, no. 01 (2025): 125–32. https://doi.org/10.34047/sj/20251109.

Full text

Abstract:

Zudio, a value lifestyle brand owned by Trent, has made a significant impact on the Indian retail landscape, particularly by focusing solely on offline stores and avoiding e-commerce—an unconventional approach in today’s digital age. Zudio has rapidly expanded across tier-2 and tier-3 cities, bringing modern retail experiences to underserved regions. Its strategy aligns with the Blue Ocean Strategy, which focuses on creating new market spaces and uncontested demand rather than competing in saturated markets (RedOceans). By positioning itself between Shein’s efficiency and Zara’s trendiness, Zu

APA, Harvard, Vancouver, ISO, and other styles

18

SERAJNIK SRAKA, NADA. "KOMPLEKSNOST OBRAMBNO-VOJAŠKEGA OKOLJA NAREKUJE STRATEŠKO UPRAVLJANJE ODNOSOV Z JAVNOSTMI." ZAUPANJE IN OBOROŽENE SILE/ TRUST AND ARMED FORCES, VOLUME 2013/ ISSUE 15/2 (June 30, 2013): 11–31. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.15.2.1.

Full text

Abstract:

Vojska spada med ustanove državnega pomena, ki morajo komunicirati s svojimi številnimi javnostmi. Vojaški odnosi z javnostmi so del neoperativne aktivnosti oboroženih sil, njihov namen je vzpostavljanje ali ohranjanje dobrih odnosov in ustvarjanje sprejemljive podobe v javnosti, kar je življenjskega pomena za vsako vojsko. Vojaški odnosi z javnostmi se ne razlikujejo veliko od odnosov z javnostmi v zasebnem sektorju; uporabljajo enake strateške pristope in enaka orodja, le izdelek je drugačen. Ker delujejo v okolju javnega sektorja, so pogosto predmet kritične presoje medijev ter strokovne in

APA, Harvard, Vancouver, ISO, and other styles

19

FABJAN, ALJAŽ. "ANALIZA STRATEŠKEGA KONCEPTA NATA 2010." CONTEMPORARY MILITARY CHALLENGES, VOLUME 2012/ ISSUE 14/4 (October 30, 2012): 31–46. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.14.4.2.

Full text

Abstract:

Nato je v času svojega obstoja sprejel sedem strateških konceptov. Okoliščine, v katerih so bili sprejeti, so bile zelo različne, pri čemer si vsi delijo enak namen, to je definiranje temeljnih nalog in usmerjanje delovanja zavezništva. Nato je po hladni vojni iskal novo težišče delovanja, s čimer je začel spreminjati svoj značaj. Sprva obrambna organizacija, namenjena izvajanju kolektivne obrambe, je začela širiti obseg nalog, območje delovanja in postopoma prevzemala nove varnostne naloge. Odločitev za izdelavo novega strateškega koncepta je bila sprejeta zlasti zaradi obsežnih sprememb v me

APA, Harvard, Vancouver, ISO, and other styles

20

Zangiabadi, Leila, Seyed Hamed Moosavirad, Bahare Farahbakhsh, and Mitra Mirhosseini. "Developing and ranking the strategies of Zarand power plant using quantitative strategic planning matrix and best-worst method." Acta Innovations, no. 44 (June 24, 2022): 64–75. http://dx.doi.org/10.32933/actainnovations.44.5.

Full text

Abstract:

Developing the power plants in any country is considered an economic development strategy as it changes the country’s market despite the competitive pressures. However, to grow the electricity market, policymakers need to evaluate the domestic Strengths, Weaknesses, Opportunities, and Threats (SWOT) of electric power plants. So, the necessity of a strategic plan for the power plants is inevitable to reach the goals such as eliminating the shortcomings, and meeting the desired criteria of an organization, such as more market share, acceptable profitability, customer satisfaction, increasing pro

APA, Harvard, Vancouver, ISO, and other styles

21

CZYŻEWSKI, Andrzej. "About the Strategy of Agricultural Development in Poland (on the margin of the book by J.S. Zegar <i>Zarys długookresowej strategii rozwoju rolnictwa w Polsce</i> [<i>Outline of the Long‑term Strategy of Agricultural Development in Poland</i>])." Ekonomista, no. 2 (June 10, 2022): 259–71. http://dx.doi.org/10.52335/ekon/150806.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Bratun, Zvonimir. "Vojaškogeografsko vrednotenje območja Julijskih Alp." Dela, no. 13 (December 1, 1999): 249–62. http://dx.doi.org/10.4312/dela.13.249-262.

Full text

Abstract:

Julijske Alpe so vojaškogeografsko pomembno območje že od svoje poselitve dalje. Prevladujejo vojaškogeografske smeri po dolinah in čez prevale ter obrambne linije po gorskih grebenih. Izrazit pomen so dobile v 19. in 20. stoletju. Tu je potekala največja fronta v visokogorju med prvo svetovno vojno. Njeni ostanki so vidni še danes. Meja med Italijo in Jugoslavijo po razvodju med Sočo in Savo je bila izrazita ločnica, okrepljena z utrdbami, ovirami in jarki v osrčju Julijskih Alp. V času hladne vojne je po zahodnem obrobju Julijskih Alp potekala tudi ideološka ločnica. Vojaški strategi so pred

APA, Harvard, Vancouver, ISO, and other styles

23

Florez, Wilson Antonio. "Embodying engineering leadership." Kybernetes 48, no. 7 (2019): 1547–62. http://dx.doi.org/10.1108/k-05-2018-0242.

Full text

Abstract:

Purpose Accrediting boards and employers agree that there is a growing need for engineering leadership training. The aforementioned recognized, soft skills training is still an incipient initiative in the engineering discipline. This paper aims to summarize the implementation of the Engineering Leadership Program at the School of Engineering, where the implementation process uses the model for learning and teaching proposed by Reyes and Zarama, 1998b, as a strategy to embody engineering leadership capabilities. The best practices in regard to the capabilities that promote engineering leadershi

APA, Harvard, Vancouver, ISO, and other styles

24

Österberg, JOHAN, EMMA Jonsson, and Anna Karin Berglund. "OFFICER RECRUITMENT – IMPROVING THE PROCESS." CONTEMPORARY MILITARY CHALLENGES, VOLUME 2018, ISSUE 20/2 (May 15, 2018): 23–35. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.20.2.1.

Full text

Abstract:

Povzetek Edini način, da na Švedskem postaneš častnik, je, da končaš triletni program šolanja častnikov. V postopku selekcije za program šolanja častnikov je velika razlika med številom kandidatov in številom posameznikov, ki se v resnici začnejo šolati. Ena izmed posledic tega je, da program šolanja častnikov ni bil v celoti zapolnjen že od leta 2008, zaradi česar v švedski vojski primanjkuje častnikov. Prednostna naloga je torej popolnitev švedske vojske z zadostnim številom usposobljenih častnikov, zato se mora od zdaj naprej število kandidatov za častnike povečevati. Leta 2014 se je začel

APA, Harvard, Vancouver, ISO, and other styles

25

KLADNIK, TOMAŽ. "THE FIRST WORLD WAR AND MILITARY ORGANISATION ON THE SLOVENIAN TERRITORY." CONTEMPORARY MILITARY CHALLENGES, VOLUME 2018, ISSUE 20/1 (May 15, 2018): 15–32. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.20.1.1.

Full text

Abstract:

Ta vojna je bila drugačna od vseh do takrat, v njej pa je sodelovalo 28 držav ali tri četrtine človeštva. Boji so potekali na morju, zemlji in ob koncu tudi v zraku, žrtev pa je bilo toliko kot v nobeni vojni, in sicer 20 milijonov. Trajala je štiri leta na fronti in v zaledju, uničila največje imperije ter vplivala na uspešno izvedeno boljševistično revolucijo v Rusiji. Drugačna je bila tudi zaradi nove vojaške tehnike. Nove vrste orožja, letalo, tank, strojnica in plin so spremenili do takrat znano strategijo ter taktiko delovanja vojaških enot. Avstro-Ogrska se je na vojno skupaj s svojima

APA, Harvard, Vancouver, ISO, and other styles

26

Hidayatulloh, Taufik, Elindra Yetti, and Hapidin. "Movement and Song Idiom Traditional to Enhance Early Mathematical Skills: Gelantram Audio-visual Learning Media." JPUD - Jurnal Pendidikan Usia Dini 14, no. 2 (2020): 215–30. http://dx.doi.org/10.21009/jpud.142.02.

Full text

Abstract:

Many studies have shown a link between being competent in early mathematics and achievement in school. Early math skills have the potential to be the best predictors of later performance in reading and mathematics. Movement and songs are activities that children like, making it easier for teachers to apply mathematical concepts through this method. This study aims to develop audio-visual learning media in the form of songs with a mixture of western and traditional musical idioms, accompanied by movements that represent some of the teaching of early mathematics concepts. The stages of developin

APA, Harvard, Vancouver, ISO, and other styles

27

Zhao, Ran, Sarah Zarabi, Takenobu Nii, et al. "Dual Targeting of Mitochondrial Unfolded Protein Response and BCL2 in Acute Myeloid Leukemia." Blood 134, Supplement_1 (2019): 2562. http://dx.doi.org/10.1182/blood-2019-127101.

Full text

Abstract:

Cellular stress response has dual aspects; cell-protective or lethal. Mitochondria have their unique organellar response termed "mitochondrial unfolded protein response (UPRmt)" induced by damaged mitochondrial (mt) matrix proteins. While recent discoveries have successfully targeted BCL2, a regulator of mt integrity in acute myeloid leukemia (AML), the significance of UPRmt is unknown. We hypothesized that priming UPRmt towards cell death would be a novel therapeutic strategy for AML. UPRmt is generally induced by dysregulation of mt protein pools. Therefore, to test if UPRmt signaling is als

APA, Harvard, Vancouver, ISO, and other styles

28

Putri, Ayu Aprilia, and Suparno. "Recognize Geometry Shapes through Computer Learning in Early Math Skills." JPUD - Jurnal Pendidikan Usia Dini 14, no. 1 (2020): 43–57. http://dx.doi.org/10.21009/jpud.141.04.

Full text

Abstract:

   One form of early mathematical recognition is to introduce the concept of geometric shapes. Geometry is an important scientific discipline for present and future life by developing various ways that fit 21st century skills. This study aims to overcome the problem of early mathematical recognition of early childhood on geometry, especially how to recognize geometric forms based on computer learning. A total of 24 children aged 4-5 years in kindergarten has to carrying out 2 research cycles with a total of 5 meetings. Treatment activities in each learning cycle include menti

APA, Harvard, Vancouver, ISO, and other styles

29

Bhardwaj, Preshth, and Sanjay Mohapatra. "OMNI Channel: Is It Really Omni?" Asian Journal of Management Cases, June 30, 2023. http://dx.doi.org/10.1177/09728201231169871.

Full text

Abstract:

This case study is about ZARA’s transformation from conventional stores for women’s apparel brands to omnichannel concept stores to provide a seamless shopping experience inside its stores. This case is about the time when, in 2019, ZARA’s Indian subsidiary was on the verge of adapting to a new concept store model. The challenges ZARA faced in transforming its Indian stores from brick-and-mortar stores into omnichannel stores, and ZARA’s entry strategies adopted across markets and its plan to convert from the current multi-channel strategy to omnichannel stores are all elaborated on in the cas

APA, Harvard, Vancouver, ISO, and other styles

30

Singh, Shweta. "A STUDY ON SUPPLY CHAIN AND SOCIAL MEDIA PLATFORMS WITH SPECIAL REFERENCE TO THE CLOTHING BRAND ZARA." Towards Excellence, December 31, 2020, 226–49. http://dx.doi.org/10.37867/te120522.

Full text

Abstract:

The purpose of this research paper is to find how the factors like the social media platforms, and the supply chain management are actually responsible towards the growth of the clothing brand Zara. The brand follows the strategy of minimal advertisement, where they are able to maintain their position in the market. Zara is found to use marketing of its products mainly through its influencers, social media platforms, its supply chain management, and timely availability of the products in such changing trends. Still, it has a fierce competition today with many other clothing brands, therefore t

APA, Harvard, Vancouver, ISO, and other styles

31

V.A., Bezverbny, Mikryukov N.Yu., and Miryazov T.R. "DEMOGRAPHIC TRENDS IN MUNICIPAL EDUCATIONS OF THEMOSCOW REGION AND WAYS OF THEIR CORRECTION(BY THE EXAMPLE OF ZARAISK)." Человеческий капитал, no. 12(132) (February 24, 2020). http://dx.doi.org/10.25629/hc.2019.12.10.

Full text

Abstract:

The problem of increasing depopulation of a number of territories takes place even in such a demographically growing region as the Moscow Metropolitan agglomeration. Declining areas and cities need a special strategy to break the negative trend, which will give them a boost and will become the basis for economic growth and population. The success of the strategy lies in the full realization of all the benefits of this territory, the development of strengths based on the local population, Support the local unique culture, local business, farming, industry, the active involvement of people from

APA, Harvard, Vancouver, ISO, and other styles

32

Zarate, Carlos A. "Carlos A. Zarate, Jr.: Using clinical translational neuroscience to develop the next generation of antidepressant treatments that act more rapidly and effectively." Brain Medicine, October 10, 2024, 1–4. http://dx.doi.org/10.61373/bm024k.0094.

Full text

Abstract:

Carlos A. Zarate, Jr., MD, spearheads transformative research in psychiatry and neuroscience. As a National Institutes of Health (NIH) Distinguished Investigator, he leads the Experimental Therapeutics and Pathophysiology Branch and the Section on the Neurobiology and Treatment of Mood Disorders at the National Institute of Mental Health (NIMH). His additional role as Clinical Professor of Psychiatry and Behavioral Sciences at George Washington University underscores his commitment to research and education. Dr. Zarate's pioneering work focuses on decoding the pathophysiology of treatment-resi

APA, Harvard, Vancouver, ISO, and other styles

33

Caro, Felipe, and Anna Sáez de Tejada Cuenca. "Believing in Analytics: Managers’ Adherence to Price Recommendations from a DSS." Manufacturing & Service Operations Management, January 24, 2023. http://dx.doi.org/10.1287/msom.2022.1166.

Full text

Abstract:

Problem definition: We study the adherence to the recommendations of a decision support system (DSS) for clearance markdowns at Zara, the Spanish fast fashion retailer. Our focus is on behavioral drivers of the decision to deviate from the recommendation, and the magnitude of the deviation when it occurs. Academic/practical relevance: A major obstacle in the implementation of prescriptive analytics is users’ lack of trust in the tool, which leads to status quo bias. Understanding the behavioral aspects of managers’ usage of these tools, as well as the specific biases that affect managers in re

APA, Harvard, Vancouver, ISO, and other styles

34

ÖZVEREN, Mustafa, and Kaan Kutlu ATAÇ. "Gerilla Savaşının Stratejisini Anlamak: Tet Saldırısı Örneği." Güvenlik Stratejileri Dergisi, March 11, 2023. http://dx.doi.org/10.17752/guvenlikstrtj.1202285.

Full text

Abstract:

Bu çalışma, Vietnam Savaşı’nın dönüm noktası olan Kuzey Vietnam Ordusu ve Viet Kong’un 1968’de gerçekleştirdiği Tet Saldırısı’nın askeri bir mağlubiyete rağmen politik galibiyete nasıl ulaştığını analiz etmektedir. Genelde savaş, özelde ise gerilla mücadelesi, politik amaçlar içeren şiddet olayları süreci ve silsilesidir. Bu anlamda silahlı mücadelenin önemli hedeflerden biri, irade üstünlüğünün, en az kayıp ile hasma kabul ettirilmesidir. Psikoloji ise, bu meydan okumanın en önemli değişkenleri arasındadır. Nitekim savaşta en büyük başarı, zararı minimum düzeyde tutarak hasmın mücadele azmini

APA, Harvard, Vancouver, ISO, and other styles

35

"RECENZIJA KAKO NAJ POTEKAJO VOJNE? VOJAŠKA STRATEGIJA V PRIMERJAVI S POLITIČNIMI ODLOČITVAMI." NOVA VLOGA OBOROŽENIH SIL KOT ODZIV NA ASIMETRIČNE GROŽNJE/THE NEW ROLE OF ARMED FORCES AS A RESPONSE TO ASYMMETRIC THREATS, VOLUME 2020, ISSUE 22/3 (September 30, 2020): 127–29. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.22.3.r.

Full text

Abstract:

Vsakega bralca, ki kupi najnovejšo knjigo Why America Loses Wars: Limited War and US Strategy from the Korean War to the Present (Cambridge: Cambridge University Press, 2019) profesorja Donalda Stokerja , v kateri avtor analizira vojne in spopade Združenih držav Amerike od korejske vojne naprej, čaka zelo zanimivo branje. Zaradi provokativnega naslova knjige jo bralec začne brati z rahlim nezaupanjem, saj je ta v nasprotju s podobo ZDA kot vodilne svetovne sile, ki lahko skoraj vse države sveta prepriča v sodelovanje z njo bodisi v političnem, gospodarskem ali vojaškem smislu. Zelo pretresljiv

APA, Harvard, Vancouver, ISO, and other styles

36

"UVODNIK." PROFESIONALIZACIJA SLOVENSKE VOJSKE / PROFESSIONALIZATION OF THE SLOVENIAN ARMED FORCES, VOLUME 2012/ ISSUE 14/1 (May 30, 2012): 7–8. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.14.1.0.

Full text

Abstract:

Deset let po odločitvi o postopni prekinitvi služenja obveznega vojaškega roka in oblikovanju poklicne vojske, dopolnjene s prostovoljno rezervo, se postavljajo vprašanja o tem, kako uspešna je profesionalizacija Slovenske vojske. Ali je cilj, ki je bil zastavljen s projektom profesionalne vojske (PROVOJ) dosežen, ali pa je, kot piše eden od avtorjev v tej številki, profesionalizacija le pot in nikoli končno stanje. Pot k vzpostavitvi vojaške profesije. Danes je Slovenska vojska tisto, kar je bilo načrtovano – pretežno poklicna. Kako blizu ali kako daleč smo v Slovenski vojski od vojaške profe

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!