Dissertations / Theses on the topic 'Zarah'
To see the other types of publications on this topic, follow the link: Zarah.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Zarah.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Vana, Liliane. "Le traité de la Mishna 'Abodah Zarah'." Paris, EPHE, 1997. http://www.theses.fr/1997EPHE5024.
2
Mohr, Zarah [Verfasser]. "Eine pharmakologische Stimulierung der endothelialen Nitritoxid-Synthase führt zu einer Verbesserung der Gefäßfunktion in einem diabetischen Rattenmodell / Zarah Mohr." Berlin : Medizinische Fakultät Charité - Universitätsmedizin Berlin, 2008. http://d-nb.info/1022823647/34.
3
Bleicher, Zarah M. L. [Verfasser], and Joachim [Akademischer Betreuer] Speidel. "Decentralized interference coordination for the downlink of fully loaded heterogeneous wireless networks / Zarah M. L. Bleicher ; Betreuer: Joachim Speidel." Stuttgart : Universitätsbibliothek der Universität Stuttgart, 2019. http://d-nb.info/1201646219/34.
4
Shannon, Avram Richard. "Other Peoples' Rituals: Tannaitic Portrayals of Graeco-Roman Ritual." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1429830562.
5
Carboni, Borrasé Rodolfo. "Clearance pricing optimization at Zara." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/52779.
Abstract:
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; in conjunction with the Leaders for Manufacturing Program at MIT, 2009.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (p. 110-111).
In almost thirty-four years after opening the doors to its first store, the Inditex Group has grown to be one of the largest fashion distributors in the world. Today the group operates more than four thousand retail stores in seventy-three different countries and under eight different brand concepts. Inditex's Zara brand division is renown for its high degree of vertical integration that allows it to maintain a tight control over the different stages of its supply chain and endows it with the flexibility to quickly react to current fashion trends. With a yearly average of 173 new store openings, Zara's accelerated growth rate has forced it to seek innovation and continuous improvement in its operations in order to maintain the competitive advantages that characterize it. One of its biggest challenges deals with the management of its clearance sales where the remaining inventory at the end of its sales campaign must be sold at a discounted price. These clearance sales are fast-paced and pricing decisions must be made for more than 11,000 different fashion designs that Zara introduces each year, and considering the different market conditions that exist in the more than 70 countries where Zara operates. The proposed project consists in the development of a pricing mathematical model based on a sales forecasting model that estimates consumer's reactions to price discounts and a linear optimization model that makes profit-maximizing optimal price assignments. The current thesis details the design, implementation, and live test of the proposed model based pricing methodology that resulted in an approximate increase of six percent to Zara's clearance sales profits.
by Rodolfo Carboni Borrasé.
M.B.A.
S.M.
6
Tejnická, Jana. "Analýza obchodního konceptu společnosti Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162237.
Abstract:
Zara is one of the most successful and fastest growing retail apparel company in the world. This retail chain is regarded as a pioneer of fast fashion companies whose main feature is quick response to new fashion trends, launching several collections a year and continuous assortment refreshing. Zara has entered the Czech Republic in 2001. On the local market the company presents itself as a premium brand whereas in Western Europe Zara is seen as a middle class brand. The company Zara Česká republika operates only six stores and its sales, compared with the largest clothing chains operating on the Czech market, are rather low. The diploma thesis has two main objectives. One goal is to describe and analyse the business model of the retail chain Zara as many experts believe that the company's business model is the reason of its tremendous success. The second major goal of this thesis is to determine how Czech women perceive the retail chain Zara in comparison with other apparel chains operating on the Czech market and to verify the hypothesis that the Czech female consumers are not satisfied with quality-price ratio of goods offered by chain Zara. The secondary objective of the thesis is to characterize the apparel business and to explain the concept of fast fashion.
7
Jahic, Enis, and Nina Vilic. "Arkaden : en studie av Zaras etablering i affärshuset." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18668.
Abstract:
Fastighetsbranschen i Göteborgs innerstad präglas av hård konkurrens.En svårighet i branschen är att hitta bra lägen och rätt hyresgäster. Varnågonstans fastighetsbolagens lokaler är placerade har en direktkoppling till hur attraktivt företaget blir. Det är viktigt attfastighetsbolagens och hyresgästerna strategier stämmer överens medvarandra.Fastighetsbolaget som hyr ut lokaler måste vara nöjda medverksamheten som kommer att drivas i deras utrymmen. För ettfastighetsbolag är det viktigt med rätt hyresgäster då de kan höjaföretagets profil eller image.AP Fastigheter AB har under en lång tid arbetat med att utveckla enlösning för att kunna ta in butiken Zara i sitt affärshus Arkaden. Zarahar varit ett krävande projekt då de ansvariga för butiken länge letatefter ett så bra butiksläge som möjligt.Syftet med uppsatsen har varit att ta reda på hur etableringen avbutiken Zara kommer att påverka affärshuset Arkaden och dessvarumärke, samt vad de övriga butikerna och konsumenterna tycker.De metoder som vi har använt oss av för att besvara våra frågor ärpåstana intervjuer med konsumenterna samt djupintervjuer medbutikscheferna.Uppsatsens teoretiska kapitel behandlar de för uppsatsen viktigasteområdena, nämligen kommunikation, positionering, varumärken ochkonsumentbeteende.Efter att ha sammanställt den kvalitativa och kvantitativaundersökningen presenterade vi resultaten och analyserade sedan detmed hjälp av teorin.Vår studie visade att Zara haft en positiv inverkan på Arkadensvarumärke. Butiken har redan hunnit bli top-of -mind, och mångaförknippar redan Arkaden med just Zara.De övriga hyresgästerna i Arkaden upplever etableringen av Zara somnågot positivt och de ser inte konkurrensen som något större hot motderas butiker.Våra påstana intervjuer med konsumenterna visade att det längefunnits ett behov av butiken Zara i Göteborg. Ett stort antal av detillfrågade hade besökt butiken, och många trodde att de skulle handlamer i Arkaden nu efter att Zara finns där.Uppsatsnivå: C
8
Jasiulevičiūtė, Kristina. "Parduotuvių tinklo „Zara“ įvaizdžio stiprinimas Lietuvos rinkoje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090729_135339-16579.
Abstract:
Jasiulevičiūtė, K., Parduotuvių tinklo „Zara“ įvaizdžio stiprinimas Lietuvos rinkoje [ Rankraštis]: Bakalauro baigiamasis darbas. Vadyba ir verslo administravimas. Kaunas, ISM Vadybos ir ekonomikos universitetas, 2009.
Bakalauro baigiamojo darbo tema: parduotuvių tinklo „Zara“ įvaizdžio stiprinimas Lietuvos rinkoje.
Problema: kaip stiprinti „Zara“ parduotuvių tinklo prekės ženklo įvaizdį Lietuvos rinkoje?
Darbo tikslas: nustatyti „Zara“ prekės ženklo įvaizdžio stiprinimo galimybes Lietuvos rinkoje.
Darbo tikslui pasiekti buvo iškelti šie uždaviniai: pateikti madingų drabužių rinkos Lietuvoje išorinę situacijos analizę; įvertinti „Zara“ prekės ženklo Lietuvos rinkoje vidinę situacijos analizę; suformuluoti teorinį modelį „Zara“ prekės ženklo įvaizdžiui tirti; empiriškai pamatuoti „Zara“ prekės ženklo įvaizdžio struktūrinius elementus; pateikti vadybinius sprendimus „Zara“ prekės ženklo įvaizdžiui Lietuvos rinkoje stiprinti.
Bakalauro baigiamąjį darbą sudaro trys pagrindinės dalys. Pirmoje šio darbo dalyje, situacijos analizėje, buvo išanalizuotos madingų drabužių rinkos tendencijos, išskirti drabužių rinkos vartotojų segmentai bei aprašytos jų charakteristikos, taip pat identifikuoti pagrindiniai konkurentai bei atliktas jų įvertinimas. „Zara“ vidinėje aplinkos analizėje pateikta bendra informacija apie įmonę, aprašyta įmonės naudojama strategija bei pateikta rinkodaros taktikos analizė, remiantis 7P modeliu. Galiausiai buvo suformuotas teorinis... [toliau žr. visą tekstą]Jasiulevičiūtė, K., Enhansement of "Zara" Stores’ Image in Lithuania. [Manuscript]: The Final Bachelor’s Thesis. Management and Business Administration. Kaunas, ISM, University of Management and Economics, 2009. The theme of the thesis: Enhansement of "Zara" Stores’ Image in Lithuania. The problem of the thesis: how to enhance the "Zara" stores’ image in Lithuania. The objective of the thesis: to determine the possibilities of "Zara" stores’ image enhansement in Lithuania. To attain the objective of the thesis the following goals were raised: to present the external analysis of the situation concerning fashionable outfit market in Lithuania; to evaluate the internal analysis of the situation concerning “Zara” trademark in Lithuania; to formulate the theoretical model in order to explore the image of “Zara” trademark; to substantiate empirically the structural elements concerning the image of “Zara” trademark; to propose the management decisions in order to consolidate the image of “Zara” trademark in Lithuania. The final Bachelor’s thesis is composed of three main parts. In the first part, the tendencies of fashionable outfit market are analyzed; the segments and characteristics of outfit consumers were distinguished and described as well as the leading competitors were identified and evaluated. In the analysis of the internal “Zara” environment, the general information is presented; the company’s strategy is described and the analysis of marketing tactics, based on 7P model... [to full text]
9
Droščáková, Jana. "Marketing módnych značiek so zameraním na značku Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198056.
Abstract:
The diploma thesis concerns with the specifics of fashion industry and marketing of fashion brands, with a closer focus and attention on a Spanish clothing brand Zara.The purpose of this work is to offer the reader an overview of marketing methods and tools used by fashion brands to reach, get and keep customers and to specify the actual forms of marketing communication used by the renowned Zara. The goal of the thesis is to find out the awareness of these marketing tools among Czech customers, what they think of the brand itself and then provide suggestions to improve its existing image. The first part gives an overview of available theory on fashion industry and marketing, and it describes and characterises the marketing communication of Zara. The second part is based on own marketing research with the purpose of defining the activity of the brand in Czech environment and unveiling the marketing goals of Zara in the Czech Republic. The aim is to find out the impact of the brand on Czech consumers and whether its idea of own positioning corresponds with the outcome of the consumer reasearch.
10
Kasri, Rahmatina Awaliah. "The role of zakah in poverty alleviation : evidence from Indonesia." Thesis, Durham University, 2014. http://etheses.dur.ac.uk/10922/.
Abstract:
Zakah is believed to be the main Islamic institution for the alleviation of poverty. Nevertheless, despite an increase in global income levels during the last century as well as continuing implementation of zakah worldwide, poverty persists in Muslim developing countries such as Indonesia. The main objective of this study, therefore, is to comprehensively explore and systematically analyze the economic (monetary) and multidimensional (non-monetary) impacts of the zakah institution in alleviating poverty in the context of zakah implementation in Indonesia as the world’s largest Muslim country. It also identifies the poor and assesses the determinants of poverty amongst the zakah recipients. Furthermore, it investigates the management model of zakah implementation in Indonesia, including its capacity, efficiency and effectiveness in delivering poverty-focused programs. To achieve the objectives, the study has utilized a mixed-method research design. As part of this strategy, it has conducted a survey and collected primary data on the socio-economic conditions of 685 poor households receiving zakah assistance in nine cities of the Greater Jakarta Metropolitan area in Indonesia in 2011. In analyzing the survey results, a number of quantitative methods including descriptive statistics, inferential statistics (ANOVA and logistic regression) and poverty index analysis were employed. It has also conducted semi-structured interviews with the management personnel of zakah organizations to investigate the model of zakah implementation and assess the capacity and efficiency of zakah organizations in Indonesia. The qualitative data obtained were analysed by using thematic (coding) and content analyses. The rich analytical methods were expected to generate high-quality data and comprehensive analysis that would address the research questions satisfactorily. The main result generally suggests that the zakah institution has contributed positively to reducing the hardship of the recipients, whose poverty is likely to be related to large household size, lack of assets and certain characteristics of heads of households. Specifically, the incidence, depth and severity of poverty amongst the households have decreased due to the contributions from zakah organizations. The impacts of zakah could be felt not only in the economic (monetary) dimension, but also in multiple dimensions of live particularly in terms of health awareness (health), school attendance (education), praying and fasting (religious/spiritual), business/technical skills (economic) and harmony amongst family member (social). Further analysis suggests that higher impacts seem to be enjoyed by the recipients associated with the non-government zakah organizations and those participating in the programs that integrate economic assistances with provision of basic needs. Based on these findings, a framework for an effective poverty-focused zakah management was proposed. Several policy implications and recommendations for various stakeholders of zakah in Indonesia are also highlighted. The overall results are ultimately expected to provide empirical evidence regarding the contributions of zakah in contemporary Muslim societies as well as to enrich the literature on zakah and Islamic economic implementation in the Muslim world.
11
Carlsson, Oskar, and Sofia Sundström. "Zara Larsson och den manliga hatvågen : En kritisk diskursanalys på den tryckta pressens skildring av artisten Zara Larssons uttalanden om Bråvallafestivalen 2015." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-118912.
Abstract:
Zara Larsson and the male haters. A critical discourse analysis of the medias depiction of the singer Zara Larsson’s commentary on Bråvallafestivalen 2015 Zara Larsson, born in 1997, is a famous, young swedish singer. Besides her career in music she is also famous for her feminist thoughts in social media. In 2015, she critizised the swedish festival Bråvallafestivalen for its lack of female artists. This critizism was first published in the swedish newspaper Dagens Nyheter and afterwards there was a huge reaction in social media where lots of people critizised and threatened Zara Larsson because of her thougths. Therefore, the purpose of this study is to explore how swedish newspapers reports about this situation and how Zara Larsson is portrayed, from a genderperspective. We are using a thematic analysis and a critical discourse analysis as a method. The analysis is based on articles and opinion journalism in swedish newspapers from all over the country. Theories we have used for the study is gendersystems and ideology. The main conclusion of this study is that the debate ended up to be very polarized, and that the supporting side of Zara Larsson dominated the debate, while the opposition tended to be some sort of hopeless contenders. We could also se that the main ideology was feminism, both visible and hidden in the texts. Keywords: Critical discourse analysis, Thematic analysis, gender, Zara Larsson, Bråvalla festival.
12
Carrion, Cortes Gabriela, and Tercero Kristabel Caceres. "Eco-shop Paradox, a case study on Zara Rome." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16777.
Abstract:
Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. Such stores distinguish themselves for saving electricity, water and by greatly reducing the amount of CO2 that is yearly produced. The concept was initiated with the Zara brand but it will be introduced to the other six brands that integrate Inditex as well. However, despite the reduction in the carbon footprint it cannot be denied that the fast fashion business model creates a paradox in terms of sustainability.The following is a case study on the Zara Rome eco-efficient store. Being a store benchmark in Europe, it explores how the sustainability concept is communicated through this model and if the identified paradox is addressed. To do so, the study analyzes the external, internal and interactive marketing of the eco-shop based on the service marketing triangle theory and the Mehrabian-Russell stimulus-response model used in visual merchandising. Participant observation on site and a content analysis of relevant documents were carried out as research methods in order to find the messages emitted on each side of the triangle.The analysis shows that the paradox in the Zara eco-shops is not being handled at the customer level, though it is being handled at internal and external levels. As a conclusion, the eco-shops effort is part of a sustainability strategy with long term perspective and it will be addressed at customer level when the company as a whole counts with a more sustainable brand identity. Additionally suggestions are offered to potentialize the communication of sustainability in an eco-shop.Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
13
Гончаренко, Ю. С., and Н. В. Садретдінова. "Особливості формування торгівельного асортименту модних брендів на прикладі “Zara”." Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/2175.
14
Sanousi, Sanousi Salem. "A method for assessing the use of small water impoundments for sediment detention and local water supplies on the Wadi Zarat watershed, northwestern Libya." Diss., The University of Arizona, 1985. http://etd.library.arizona.edu/etd/GetFileServlet?file=file:///data1/pdf/etd/azu_e9791_1985_240_sip1_w.pdf&type=application/pdf.
15
Bonnefoi, Tatiana (Bonnefoi Monroy). "Demand forecast for short life cycle products : Zara case study." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/74454.
Abstract:
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; in conjunction with the Leaders for Global Operations Program at MIT, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 79-80).
The problem of optimally purchasing new products is common to many companies and industries. This thesis describes how this challenge was addressed at Zara, a leading retailer in the "fast fashion" industry. This thesis discusses the development of a methodology to optimize the purchasing process for seasonal, short life-cycle articles. The methodology includes a process to develop a point forecast of demand of new articles, the top-down forecast at the color and size level and an optimization module to produce recommendations to define the optimal quantity to purchase and the optimal origin to source from. This thesis is the first phase of a two phases purchasing optimization process. The focus of this thesis is: a) the outline of an enhanced purchasing methodology b) the development of the most important input in the system: a point forecast of demand at the article, color, and size level, and c) the development of an IT prototype to automatically manage the purchasing methodology. The second phase of the purchasing optimization process focuses on the optimization module. The optimization module is beyond the reach of this thesis.
by Tatiana Bonnefoi.
M.B.A.
S.M.
16
Shumo, Eltayeb Ahmed. "The theory of Zakah and its application in the Sudan (1980-88)." Thesis, Durham University, 1990. http://etheses.dur.ac.uk/1185/.
17
Ganrot, Sara, and Katarina Edgren. "Det upplevda varumärket : En fallstudie av H&M och Zara." Thesis, Södertörn University College, School of Business Studies, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-174.
Abstract:
I dagens konsumtionssamhälle blir det allt viktigare att positionera sig rätt i kundens medvetande för att uppnå den önskade imagen. Nuförtiden räcker det inte längre att erbjuda funktionella värden utan även de emotionella har fått en betydande roll för kundens uppfattning av företaget. Många företag slåss om samma kunder och positionerar sig därefter vilket ofta medför att de har liknande marknadspositioner och att deras varumärken uppfattas på samma sätt.
Svenska H&M och spanska Zara är de två största klädkedjorna på den europeiska marknaden och i media skrivs det sällan om den ena utan att referera till den andra. Bilden som ges är att Zara är Spaniens svar på H&M. De anses vara stora konkurrenter med en liknande image och affärsidé. Zara öppnade sin första butik i Stockholm i september 2003 och är således fortfarande relativt nya på den svenska marknaden. Då de har planer på att under 2005 öppna ytterligare butiker i Stockholm vill vi se hur kunderna uppfattar varumärkena och huruvida deras bild överensstämmer med hur företagen positionerar sig. Således valde vi att utifrån en kvantitativ fallstudie på H&M och Zara undersöka de av kunderna upplevda varumärkena genom frågeställningen: Upplever H&M:s och Zara:s kunder att företagen innehar liknande marknadsposition? Vi har studerat de båda företagen utifrån den information vi fått från dem samt medias bild, som vi fann mycket intressant. Därefter gjorde vi en enkätundersökning vars resultat vi kopplande samman med de valda teorierna om varumärken och positionering.
Utifrån analysen har vi dragit slutsatsen att H&M och Zara inte innehar samma marknadsposition i Sverige då större delen av de svarande inte uppfattar dem vara konkurrenter eller ha en liknande image. Trots detta upplever kunderna att de är lika moderiktiga, stilskapande och spännande. De kunder som inte har vistats mycket i Spanien ansåg dock Zara vara mer exklusivt men H&M ansågs vara avsevärt mer prisvärt. Ur detta drar vi slutsatsen att kunderna anser Zara vara väldigt dyrt och inte alls så prisvärt som de vill förmedla. Detta kan vara ett resultat av att de saknar en tydlig uttalad affärsidé, något som kan leda till en oklar marknadsposition. Det kan även bero på att de är relativt nya på den svenska marknaden och inte använder sig av reklam utan förlitar sig på så kallad word-of.mouth. Vi ser också att svenska mediers bild av två stora konkurrenter inte stämmer med verkligheten men vi anar att denna bild skulle vara mer förenlig med de spanska kundernas då Zara i Spanien verkar vara mindre exklusivt samt har en 31% lägre prisnivå och därmed inte bara konkurrerar med H&M om moderiktighet, kvalitet och stilskapande utan även med priset.
18
Moreira, Renata Fabiana Portugal. "Desmotivação e auto-motivação nas organizações : estudo realizado na empresa Zara." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11153.
Abstract:
Mestrado em Gestão de Recursos HumanosEste estudo teve por objetivo recolher as opiniões dos colaboradores sobre o que os motiva e desmotiva, e verificar as estratégias utilizadas pela gestão de recursos humanos para motivar os colaboradores. A pesquisa foi realizada aos colaboradores das três lojas Zara (cadeia de lojas multinacional da área têxtil) situadas no Algarve. Esta é constituída por cerca de 125 colaboradores. Foi realizada uma pesquisa quantitativa e qualitativa que usou, como instrumentos de colecta de dados, o inquérito por questionário e a entrevista. Os resultados recolhidos foram submetidos à análise estatística e interpretados à luz da teoria sobre a motivação. Estes indicam que o que motiva os trabalhadores são principalmente os factores de motivação pessoal, no entanto, e de uma maneira geral, os participantes não estão muito motivados para a actividade desenvolvida. Segundo os trabalhadores, as causas da desmotivação devem-se não só a fatores extrínsecos ao trabalho como o ambiente de trabalho e o salário, mas também a fatores intrínsecos ao trabalho, como o reconhecimento profissional e a natureza da tarefa.
This study has, as a main objective, to collect the opinions of workers about what motivates and demotivates them and to verify the strategies used by human resources management to motivate the workers. The research was conducted on workers of the three Zara shops (multinational textile shops chain), located on Algarve. The research has the collaboration of 125 workers. It was conducted a quantitative and qualitative research that used, as a data collecting device, the inquiry by questionnaire and the interview; the results gathered underwent a statistics analyses and interpreted based on the theory about motivation. The final results indicate that what motivates the workers is mainly the personal motivation factors, but, in general the participants aren?t largely motivated for the developed activity. According to the workers the causes of demotivation are due, not only to factors intrinsic to the job, as the professional recognition and the nature of the task, but also factors extrinsic to the job, as the work environment and the salary.
19
Mattsson, Julia. ""Peshmerga-chic" och "Nipster" : En kritisk diskursanalys om hur modet samspelar med vår förförståelse och hur det analyseras i media." Thesis, Stockholms universitet, Centrum för modevetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113369.
Abstract:
Fashion creates reactions. It is a type of art form that constantly needs to be updated. This is the thrilling part about fashion, but it is also the part that can create unintentional reactions. In this essay I will examine two garments that have achieved a great amount of media coverage, both in Sweden and abroad. One of them is a jumpsuit from H&M that was criticized because of the resemblance to the uniform worn by the Peshmerga-soldiers in Kurdistan. The other garment is a children’s sweater launched by Zara. This one was criticized because of its connotation to what the Jewish people were forced to wear during World War Two. By doing an analysis of the two garments and then a critical discourse analysis I intend to find out if there is a difference in the way media treated the two garments. Another question that my essay will try to answer is who reacted to the two cases? Theoretical premises have been Edward Said’s Orientalism, Pierre Bourdieu’s Habitus and Roland Barthes contribution about Semiology. My main focus was to decide whether the human prejudice was the basis for their reaction on the examined clothes. The result shows that there are distinct differences in the media discourse about the two garments. It also proved that Said’s thoughts about a great diversion between east and west is still applicable and our earlier experiences are of great importance while facing new ones.
20
García, José M. (José Manuel). "Demand forecasting at Zara : a look at seasonality, product lifecycle and cannibalization." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90163.
Abstract:
Thesis: S.M., Massachusetts Institute of Technology, Engineering Systems Division, 2014. In conjunction with the Leaders for Global Operations Program at MIT.Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2014. In conjunction with the Leaders for Global Operations Program at MIT.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 78-79).
Zara introduces 10,000 new designs every year and distributes 5.2 million clothing articles per week to a network of over 1925 stores in more than 86 countries. Their high product mix and vast global network makes demand forecasting for Zara a challenging endeavor. This thesis sets out to incorporate the effects from seasonality, product lifecycle, and cannibalization into a long term aggregate demand forecast and a short term SKU replenishment forecast. For seasonality, there are two categories of events that are explored in detail: 1) Macro patterns, which are the year to year sales patterns that remain fairly consistent, such as rising sales in spring; and, 2) Specific Events, which refers to events that have an impact on demand but shift dates from one year to the next, such as Easter or Ramadan. These two factors are used to forecast short and long term aggregated store demand by using regression that leverages historical demand with dummy variables for specific events. Product lifecycle and cannibalization are incorporated in the SKU demand forecast. Products at Zara experience a majority of their sales in the first few weeks in the store. For this reason, when forecasting demand for replenishment purposes, it is of paramount importance to understand: 1) How long the item has been in a store; and, 2) how many new items are being displayed for the first time at the store on the week in question. This thesis details a methodology that successfully uses regression to incorporate both of those components. In addition to detailing the methods for-forecasting demand this thesis also covers: an overview of the current forecasting methodology and the special characteristics of Zara's demand; a results section which detail reductions in forecast error from 21% to 17%. This has the potential to reduce lost sales by 24%; lastly, it details implementation efforts at Zara.
by Jose M. Garcia.
S.M.
M.B.A.
21
Verdugo, Orietta Parra. "Coordination of inventory distribution & price markdowns for clearance sales at Zara." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59180.
Abstract:
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2010.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 83-86).
There is an essential need in the retail industry, of integrating inventory planning and pricing strategies. In the fast-fashion world of retail, inventory is treated as a perishable item leading to short selling periods. It is a common practice for retailers to liquidate unsold merchandise via clearance markdown policies. Joint marketing and production decisions are important and challenging in retailing. Clearance sales depend on the pricing, seasonal effects, and the assortment of goods available to the customer. Errors in inventory distribution and clearance pricing result in loss of potential revenue or excess inventory to be salvaged. In the case of Spanish-based retailer Zara, thirteen percent of annual revenues are attributed to clearance sales. To maximize these revenues a supply chain tool is designed to facilitate the inventory distribution decisions for the clearance season while considering price markdowns. A two part linear optimization model considers the demand forecast, pricing decisions, and logistic costs in determining the allocation of excess inventory. The business case is very similar to other retailers where revenues need to be maximized. However, Zara's business model and vertically integrated supply chain makes this case very unique. In a forecast error comparison test, the proposed solution improved the forecast error from 8 to 4 percent in respect to the current forecast process.
by Orietta Parra Verdugo.
S.M.
M.B.A.
22
Garro, Andres. "New product demand forecasting and distribution optimization : a case study at Zara." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/66072.
Abstract:
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; in conjunction with the Leaders for Global Operations Program at MIT, 2011.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 191-194).
The problem of optimally distributing new products is common to many companies and industries. This thesis describes how this challenge was addressed at Zara, a leading retailer in the "fast fashion" industry. The thesis discusses the development and evaluation of a modular system including distributional demand forecasting and dynamic programming distribution optimization. The demand forecasting module combined the practice of using similar products to predict the demand of a new product with a new store or customer cluster data aggregation scheme. Moreover, distributional forecasts were generated using a generic distribution of the expected relative forecast error constructed based on historical forecast performance. Finally, an empirical study of expert or qualitative forecasting within Zara was performed to evaluate the potential for forecast improvement. The distribution optimization module leveraged the distributional forecasts and dynamic programming to determine the optimal initial shipment quantities. The dynamic program directly accounted for the inventory constraints as well as the information dynamics that result from the improvement in forecast accuracy after initial sales are observed. The complete system was validated using extensive simulation. Overall, the new demand forecast reduced forecasting error by over 30% and the final simulation results showed that the overall system would be expected to improve initial sales by over 12%. Given Zara's scale, these results would translate to hundreds of millions in additional profit. Thus, a live pilot was approved and initiated by Zara with the goal of confirming the simulated impact of the system under real conditions. Assuming a successful pilot, full system implementation is expected in 2011.
by Andres Garro.
S.M.
M.B.A.
23
Swanström, Emma. "That's when we uncover : En studie om jämställdhetsdebatten kring artisten Zara Larsson." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119249.
Abstract:
”That’s when we uncover” is an ethnolocical study of the discourse on gender equality surrounding commercial pop stars, based on the debate evolving the Swedish singer Zara Larsson. In the summer of 2015, the seventeen year old singer criticized a major festival in Sweden, Bråvalla, for their lack of women represented among their headlines. She also questioned why she was to perform at 1.15 pm, since she was the artist who was the most popular at Spotify of all playing at the festival. In addition to that, she criticized Bråvalla for not putting her name at their posters. Zara Larssons critique generated harsh words from another, male artist, wich lead to a debate in Swedish media all through the summer. Zara Larsson was defended by both other musicians, and by politicians, but she also got thousands of offensive comments at social medias, and received threats from men who claimed they wanted to see her raped, or dead. Zara Larsson has since then continued to provoke, through feminist statements, combined with exposing pictures of herself. The study is based on articles found in the media online, and on the debate in social medias. Three pictures posted by Zara Larsson at Instagram was chosen to represent what makes her so provocative, and the following comments was analyzed through a discoursive perspective. The study showed that the discourse can be divided in two: The discourse on gender equality in the statistics among artists at festivals, and the discourse on norms surrounding female artists. Those two are connected, and represents the two dimensions quantity and quality when it comes to gender equality. The study also showed that the strong reactions to Zara Larssons opinions was related to her subject position as a young, female singer within the commercial pop music business, and that there is a hegemony saying that male artist are the norm at festivals. The discourse also says that the over-representation of men performing at festivals are fair, and that young, female artists should have a limited space when it comes to actions and expressing opinions, compared to their male peers.
24
Swanström, Emma. "That's when we uncover : En analys av jämställdhetsdebatten kring artisten Zara Larsson." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-116185.
Abstract:
”That’s when we uncover” is an ethnolocical study of the discourse on gender equality surrounding commercial pop stars, based on the debate evolving the Swedish singer Zara Larsson. In the summer of 2015, the seventeen year old singer criticized a major festival in Sweden, Bråvalla, for their lack of women represented among their headlines. She also questioned why she was to perform at 1.15 pm, since she was the artist who was the most popular at Spotify of all playing at the festival. In addition to that, she criticized Bråvalla for not putting her name at their posters. Zara Larssons critique generated harsh words from another, male artist, wich lead to a debate in Swedish media all through the summer. Zara Larsson was defended by both other musicians, and by politicians, but she also got thousands of offensive comments at social medias, and received threats from men who claimed they wanted to see her raped, or dead. Zara Larsson has since then continued to provoke, through feminist statements, combined with exposing pictures of herself. The study is based on articles found in the media online, and on the debate in social medias. Three pictures posted by Zara Larsson at Instagram was chosen to represent what makes her so provocative, and the following comments was analyzed through a discoursive perspective. The study showed that the discourse can be divided in two: The discourse on gender equality in the statistics among artists at festivals, and the discourse on norms surrounding female artists. Those two are connected, and represents the two dimensions quantity and quality when it comes to gender equality. The study also showed that the strong reactions to Zara Larssons opinions was related to her subject position as a young, female singer within the commercial pop music business, and that there is a hegemony saying that male artist are the norm at festivals. The discourse also says that the over-representation of men performing at festivals are fair, and that young, female artists should have a limited space when it comes to actions and expressing opinions, compared to their male peers.
25
Mauyate, de La Cruz Jose Manuel. "Sistema de aire acondicionado para la tienda de Retail Zara - Jockey Plaza." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2016. https://hdl.handle.net/20.500.12672/7429.
Abstract:
Publicación a texto completo no autorizada por el autorEl documento digital no refiere asesor
En la actualidad la construcción de tiendas de retail ha tenido un aumento, esto debido al crecimiento económico que se está presentando en el país y las inversiones extranjeras que se vienen realizando. Motivo por el cual la aplicación del sistema de aire acondicionado y ventilación electromecánica se ha hecho indispensable en toda tienda de retail para poder obtener el confort de sus clientes. Siendo el objetivo del sistema de climatización que es brindar el confort térmico a las personas, en este sentido se ha desarrollado los cálculos de carga térmica y la elaboración del presupuesto del sistema más apropiado (dando prioridad a la optimización del rendimiento del personal en las instalaciones, utilizando productos alternativos). Se presenta un presupuesto en base a los costos de equipos, materiales y mano de obra. Haciendo énfasis en el aumento de la productividad del personal utilizando el ducto PIR ALU, el cual reemplaza a los ductos de plancha galvanizada.
Trabajo de suficiencia profesional
26
Duarte, Janine Alexandra da Silva. "Os impactos económicos, sociais e ambientais da fast fashion : o caso Zara." Master's thesis, Instituto Superior de Economia e Gestão, 2021. http://hdl.handle.net/10400.5/23473.
Abstract:
Mestrado Bolonha em Desenvolvimento e Cooperação InternacionalA indústria da moda é uma potência económica e social que emprega milhões de pessoas no mundo inteiro, contudo é uma indústria paradoxal. A fast fashion faz parte deste setor e é cada vez mais debatido a forma como é produzida pelas grandes marcas internacionais. Nesta linha, a sustentabilidade da moda tem ocupado um lugar relativo a este tema onde é possível encontrar novas formas e práticas sustentáveis na produção de moda, em que as empresas podem adotar um sistema mais amigo do ambiente em todas as fases do ciclo de vida do produto. Procura-se com esta dissertação ter uma nova perspetiva do ponto de vista da marca Zara, pertencente ao Grupo Inditex que tem desenvolvido estratégias, políticas, modelos de negócio e abordagens relativamente à fast fashion, com o intuito de diminuir os impactos causados por este sistema demonstrando também a responsabilidade social nas suas contribuições.
The fashion industry is an economic and social powerhouse that employs millions of people worldwide, yet it is a paradoxical industry. Fast fashion is a part of this sector and the way in which it is produced by major international brands is increasingly debated. In this line, the sustainability of fashion has occupied a place related to this theme, where it is possible to find new forms and sustainable practices in fashion production, in which companies can adopt a more environmentally friendly system in all phases of the life cycle of the product. The aim of this dissertation is to have a new perspective from the point of view of the Inditex Group which has developed strategies, policies, business models and approaches regarding fast fashion to reduce the impacts, caused by this system demonstrating too your social responsibility in your contributions.
info:eu-repo/semantics/publishedVersion
27
Bui, Anh Quang, and Martinez Víctor Muñoz. "The impact of product promotion on customer loyalty: A quantitative study on Zara." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162455.
Abstract:
We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. At the same time, an essential aspect of generating and creating that customer-company engagement, customer loyalty, is product promotion. This research aims to address one of the most important key elements for companies, particularly in the case of Zara: The impact of product promotion on customer loyalty. This particular research aims to illustrate which are the key variables that have the most impact on customer loyalty. There is a hard work/high implication behind customer loyalty for a company; for this reason, it is necessary to know on what to focus, invest, and concentrate. In order to be able to answer the presented question an in-depth research together with a study and analysis has been made. To accurately explore the purpose of this study, we conducted a quantitative research in the Spanish market, aiming to best answer this study. To do so, we administered a survey (created in English and then translated in Spanish) between 157 respondents analyzing different variables on the Spanish market; Promotional Pricing, Point of Purchase Display, Perceived Quality, Perceived Value, Attributes, Customer Relationship, Trustworthiness and Loyalty where the variables analyzed. The theoretical framework that we used to base our survey construction comes from different researchers on the analyzed variables. We made use of different theories from the marketing field as well as promotion-based ones in order to be able to empirically analyze and give an answer to the proposed question of this research. Finally, we concluded by answering the research question, and the research gap found. The main conclusion of this research includes an algorithm that leads to customer loyalty: Customer loyalty = Perceived Value + Customer Relationships + Trustworthiness As presented above, we came to the conclusion that the three main divisors that affect to our customer loyalty formula are: perceived value, customers relationships, and trustworthiness. These fundamental elements that conform to our customer loyalty formula, mostly rely on POP Display as a main promotional tool to impact them.
28
Carreira, Mafalda de Sousa. "A importância estratégica do setor têxtil e vestuário para a internacionalização da economia portuguesa: um contributo." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2015. http://hdl.handle.net/10400.5/11454.
Abstract:
Dissertação de Mestrado em Relações Internacionais - Especialização em Internacionalização EmpresarialUm dos fenómenos mais recorrentes emergentes da globalização é a internacionalização empresarial, sendo que as empresas desempenham um papel preponderante nas relações económicas internacionais. Conjuntamente a esta realidade surgem preocupações governamentais no que respeita à competitividade das suas empresas e indústrias, sendo por isso necessária a definição de políticas que impulsionem o tecido empresarial nacional. Face a estas questões colocam-se diferentes abordagens teóricas sobre as linhas de ação governamental nos setores económicos e indústrias que os constituem, nomeadamente, o equilíbrio entre visões protecionistas e liberais. Deste debate surge a discussão sobre a pertinência do conceito de setor estratégico. Nesta linha, este trabalho pretende estudar a possibilidade do Setor Têxteis e Vestuário (STV) português constituir um setor estratégico para a internacionalização da economia portuguesa. Para este feito abordam-se diferentes teorias, como a Vantagem Competitiva Nacional de Porter, o Ciclo de Vida do Produto de Vernon e o paradigma OLI de Dunning, desenvolvendo posteriormente conceitos basilares para esta temática: a política comercial estratégica, setor estratégico e competitividade. Posteriormente trata-se o STV, refletindo o atual contexto internacional e nacional, seguindo-se a apresentação de dois casos de estudo correspondentes a empresas do setor de vestuário: A Zara e a LA Lanidor. O exemplo destas duas empresas, em como se distinguiram das suas congéneres e expandiram a sua atividade a nível internacional, pode ser transportado para o STV, criando um possível alavancamento que permita a Portugal adquirir um lugar junto das grandes contenders na euro-região e ganhar um lugar mais proeminente nas exportações mundiais deste sector.
One of the most recurrent emerging phenomena of globalization is corporate internationalization as the companies play a leading role in international economic relations. With this reality new government concerns about the competitiveness of their companies and industries arise, so it is necessary to define policies that encourage the national business environment. To address these issues different theoretical approaches concerning government action in economic sectors and industries exist specifically regarding the balance between protectionist and liberal views. With this debate comes the discussion of the relevance of the concept of strategic sector. In this perspective, this paper intends to study the possibility of the Portuguese Textiles and Clothing Sector (STV) as a strategic sector for the internationalization of the Portuguese economy. Regarding this approach, this dissertation studies different theories, such as Porter´s National Competitive Advantage, Vernon´s Product Lifecycle and Dunning´s OLI Paradigm, subsequently developing basic concepts for this thematic: strategic trade policy, strategic sector and competitiveness. Later on we work the STV, reflecting the current international and national context, followed by the presentation of two case studies representing clothing sector companies: Zara and LA Lanidor. The example of these two companies, as distinguished from their counterparts and expanded their international activity, can be transported to the STV and their businesses, creating a possible leverage that would allow Portugal to obtain a place next to the big contenders in the euro-region and gain a more prominent place in world exports in this sector.
29
Ljungberg, Erik, and Fernando Pena. "You're In or You're Out : An In-Depth Study of Zara Sweden's Foreign Liability." Thesis, Linköpings universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79362.
Abstract:
Recent media articles have illustrated different human resource management problems within Zara Sweden and the retail industry in Sweden. In these articles numerous employees speak about mistreatment and abuse at Zara Sweden. A union official states that Zara is not a unique case, but more so a representative case of the retail industry. Adding to this Zara Sweden has not performed well financially and they state that they are still trying to adapt to the Swedish market. There is plenty of research explaining the relationship between human resource management and performance. Furthermore, a lot of research urges international companies to be locally responsive especially in their people management. To understand the level of local responsiveness it is important to first examine the cultural disparity between the organization and the employees, for this Hofstede’s cultural dimension was used. With this background the study explores Zara Sweden’s level of local responsiveness as well as their general human resource management practices from three perspectives. Semi-structured interviews have been used to understand the employee perspective. The two other perspectives come from the Annual reports produced by both Inditex and Zara and media articles. Our findings demonstrate that media perspective and employee perspectives comply well with each other. However, there is a great disparity between the annual report perspective and the other two perspectives. The results show three major HRM liabilities, the sole use of internal promotion, general employee dissatisfaction and the lack of local responsiveness. Our aim is that this study will benefit the Swedish retail industry, to perhaps understand performance issues through study. Also, benefit Zara and Inditex if they have similar problems in other countries and the study might explain their lack of financial performance in the Swedish market. In general, this research could assist companies that are expanding into the Swedish market, seeing it emphasis the importance of regional adaption.
30
Janssen, Zara [Verfasser]. "Das Verhältnis von ehrenamtlichem Rat und hauptamtlichem Bürgermeister. : Ein Vergleich deutscher Kommunalverfassungen. / Zara Janssen." Berlin : Duncker & Humblot, 2019. http://d-nb.info/1238487394/34.
31
Fridley, Lila (Lila J. ). "Improving online demand forecast using novel features in website data : a case study at Zara." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117976.
Abstract:
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, in conjunction with the Leaders for Global Operations Program at MIT, 2018.Thesis: S.M., Massachusetts Institute of Technology, Department of Civil and Environmental Engineering, in conjunction with the Leaders for Global Operations Program at MIT, 2018.
Cataloged from PDF version of thesis.
Includes bibliographical references (page 77).
The challenge of improving retail inventory customer service level while reducing costs is common across many retailers. This problem is typically addressed through efficient supply chain operations. This thesis discusses the development of new methodologies to predict e-commerce consumer demand for seasonal, short life-cycle articles. The new methodology incorporates novel data to predict demand of existing products through a bottom-up point forecast at the color and location level. It addresses the widely observed challenge of forecasting censored demand during a stock out. Zara introduces thousands of new items each season across over 2100 stores in 93 markets worldwide [1]. The Zara Distribution team is responsible for allocating inventory to each physical and e-commerce store. In line with Zara's quick to retail strategy, Distribution is flexible and responsive in forecasting store demand, with new styles arriving in stores twice per week [1]. The company is interested in improving the demand forecast by leveraging the novel e-commerce data that has become available since the launch of Zara.com in 2010 [2]. The results of this thesis demonstrate that the addition of new data to a linear regression model reduces prediction error by an average of 16% for e-commerce articles experiencing censored demand during a stock out, in comparison to traditional methods. Expanding the scope to all e-commerce articles, this thesis demonstrates that incorporating easily accessible web data yields an additional 2% error reduction on average for all articles on a color and location basis. Traditional methods to improve demand prediction have not before leveraged the expansive availability of e-commerce data, and this research presents a novel solution to the fashion forecasting challenge. This thesis project may additionally be used as a case-study for companies using subscriptions or an analogous tracking tool, as well as novel data features, in a user-friendly and implementable demand forecast model.
by Lila Fridley.
M.B.A.
S.M.
32
Göransson, Susanne, Angelica Jönsson, and Michaela Persson. "Extreme Business-Models in the Clothing Industry - A Case Study of H&M and ZARA." Thesis, Kristianstad University College, Department of Business Administration, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4487.
Abstract:
In the clothing industry firms compete successfully by applying different business-models. H&M and ZARA are two extremes in the clothing industry. H&M’s business-model mainly focuses on outsourcing and ZARA’s business-model mainly focuses on in-house production. The problem is that the existing theories alone cannot explain why two firms competing in the same environment under the same conditions choose different business-models.
The purpose of this dissertation is to further expand the idea of why the two clothing firms H&M and ZARA chose different business-models.
Our set of Complementarities for H&M and ZARA are based on the information derived from studying theories, the EU clothing industry and the two firms. Finally, Complementarities were analysed by conducting interviews.
Our Complementarities partly explain why H&M and ZARA chose different business-models. However, our analysis is applicable for H&M and ZARA since the Complementarities are based on characteristics found in these two firms. The value of Complementarities can be used by other firms if they find their specific characteristics.
33
Manga, Xavier. "La captation de la jeune clientèle en matière de mode : le cas d'H&M et ZARA." Thesis, Metz, 2010. http://www.theses.fr/2010METZ025L/document.
Abstract:
L’idée de cette thèse part du constat que les études de la mode fondées essentiellement sur le consommateur négligent les stratégies adoptées par les offreurs. C’est la raison pour laquelle cette étude s’articulera autour du travail de captation qu’opèrent les professionnels de la mode. Il existe une urgence à le penser car malgré tous les travaux en sciences sociales sur la mode, les recherches en sciences de l’information et de la communication consacrées à ce thème sont peu fréquentes voire inexistantes. Or une réflexion sur le concept d’une mode qui se veut captive soulève bien entendu des problématiques organisationnelles et communicationnelles. Car la mode est par définition ce qui se démode, son existence est éphémère. Roland Barthes l’a dit, la mode relève de l’imitation collective d’une nouveauté qui se renouvelle de façon permanente. Les acteurs qui suscitent son émergence sont aussi ceux qui la démodent chaque année en proposant une nouvelle. Il y a donc un renouvellement permanent non seulement des articles achetés par les consommateurs, mais aussi et surtout ceux proposés par les offreurs. La mode devient donc par définition une institution qui pousse le consommateur à l’achat permanent. ZARA et H&M, les deux géants mondiaux du prêt-à-porter, incarnent incontestablement cette situation. Leur captation consiste à proposer des collections de vêtements à la pointe de la mode, parfois directement inspirés des marques de luxe, le tout à des prix accessibles. Ces deux entreprises partagent peu de caractéristiques communes si ce n’est qu’elles distribuent des produits dits tendances à un public jeuneThis Ph.D. dissertation is based on the observation that fashion studies that focus essentially on the consumer neglect the strategies adopted by providers. This is why the present study seeks to revolve around the work in illegal securement performed by the professionals of fashion. The issue requires immediate attention because, in spite of all the work in social sciences on fashion, researchers in Social Informatics dedicated to this theme are few or even non-existent. When it comes to theorising and questioning, the concept of a fashion wishing to captivate people naturally gives rise to organizational and communication problems. Because fashion is by definition that which puts things out of fashion; its existence is shortlived. Roland Barthes said that fashion stems forth from the collective imitation of a novelty which is constantly renewed. The actors who accelerate its emergence are also those that put it out of fashion every year by proposing another fashion. Thus there is permanent renewal of the articles bought by consumers and the direct implication of this is that the items proposed by providers are also renewed. Fashion thus becomes by definition an institution which precipitates the consumer into purchasing on a permanent basis. ZARA and H&M, the two world giants of ready-to-wear clothing, unmistakably embody this situation. Their illegal securement consists in proposing collections of clothing at the tip of fashion, sometimes directly inspired by luxury brands, and all this for affordable prices. These two companies characteristically little alike, except for the fact that they distribute so-called trendy products to a youthful public
34
Safi, Ubaidulla. "Assessing the level of community participation in faith based NGOs in South Africa: The case of the South African National Zakah Fund (SANCAF) in Cape Town." University of the Western Cape, 2011. http://hdl.handle.net/11394/5382.
Abstract:
Magister Artium (Development Studies) - MA(DVS)In a country like South Africa, with a history of racial discrimination and man-made social inequalities, many NGOs and FBOs play a crucial and important role in socio-economic development and in narrowing the gap between the haves and the have-nots. As one of the nongovernmental organisations, The South African National Zakah Fund (SANZAF) development projects/programmes have played an important role in the areas of poverty alleviation, skills development, education and disaster relief. In line with the participatory/people-centred theory of community development and conceptual arguments, this study was used to examine the nature of participatory community development at the South African National Zakah Fund (SANZAF) in Cape Town, South Africa. Qualitative research methodology was applied and measurement of the level of community participation was done using a variety of instruments. This study is focused on the SANZAF's community development project in the Manenberg area in the Cape Flats. The analysis involved examining the nature and level of community participation in the project needs, planning, implementation and decision-making phases. Thereafter, the results of the research prompted general observation and provided some recommendations to SANZAF and other FBOs involved. The research findings show that the SANZAF's development projects/programmes have played an important role in terms of community development. They have been developed in response to the needs of local communities and are implemented to mobilise local resources to support the poor and needy. The study also indicated that SANZAF enjoys a strong linkage with local mosques and other development actors at the community level. However, the results of the study also indicated that the level of community participation in planning, decision making and implementation is low in the case study area. Meanwhile, the beneficiaries did not show a clear understanding of aspects such as participation, empowerment and ownership. Finally, a recommendation is made for genuine community participation at the grassroots level as this will contribute to beneficiary's empowerment, capacity building and the core ingredients for selfreliance and project sustainability in community development activities.
35
Povarava, Nastassia, and Natalija Borovkova. "Flexibility in Supply Chain. A case study of ICA AB (Non-Food/Clothing) and sub-case of ZARA." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18245.
Abstract:
Problem – The essential problem being analyzed in the research paper is the methods of improving supply chain flexibility under certain circumstances and constrains that are imposed on the company. Purpose - The paper aims at providing suggestions on improvement of supply chain flexibility for ICA AB (Clothing) based on comparative analysis on sub-case study of ZARA. The major part of analysis is based on investigation of the relationship between supply chain characteristics and firm performance of both companies that is crucial for finding out areas for improvements for ICA supply chain. Design, Methodology and Approach – The research is based on qualitative analytical approach using two basic case studies on Northern Europe’s leading retailer ICA AB and the largest international fashion retailers ZARA. The main idea of comparing these two retailers is that they have different supply chains in terms of its set up, responsiveness, postponement and level of flexibility. The main method of the research is comparative analysis of two supply chains based on literature review, personal interviews with companies’ representatives (Director of Logistics and Supply Chain Department, Supply Chain Manager – Operating and Category Manager Non-Food) and provided internal materials of the company. Frame of references – Based on various sources of literature concerning supply chain flexibility, enablers for flexibility management in global supply chain, value chain flexibility, manufacturing flexibility, comparison between flexibility and adaptability in supply chain and flexibility as a determinant of supplier selection. We, as researches, also included in the analysis how flexibility relates to company’s performance in the supply chain context. Research questions and Limitations – In order to solve the problem in the research there are certain questions to be answered and supported in empirical study. The first question is how the supply chain looks like for the same products (textile products) in two different companies in terms of its flexibility. The second question is connected to enablers of the supply chain flexibility improvement in specific business environment, namely retailing, after comparative analysis of the aforementioned supply chains. The research provides limited number of suggestions in certain supply chain aspects for ICA AB. As concrete case studies were analyzed, wider and broader range of solutions of increasing supply chain flexibility could not be provided. It is necessary to take into account the fact that the focus company has its own position in the market, strategy, mission, financial strength and available resources. Conclusion - The research paper includes the analytical review of theoretical base on supply chain flexibility and focuses on further understanding of it in textile industry. The paper provides suggestions on improvement of supply chain flexibility for fundamental case study of ICA AB (Clothing). These suggestions are given for improving the flexibility of supply chain in four areas after conducting the comparative analysis based on Model of Supply Chain characteristics and Firm Performance. The analysis was grounded on model modified by authors. While conducting the analysis the authors realized the necessity of dividing Firm Performance into two main types, such as Financial Performance and Non-Financial Performance. This can be considered as authors’ academic contribution and also has its practical implications. The comparative analysis was grounded on the main case of ICA AB and sub-case study of ZARA.
36
Larsson, Hedvig, and Pauline Ogheden. "En jämförelse mellan H&M & Zara´s förmåga att leverera ett snabbt mode : Gentemot kundens uppfattning." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19623.
Abstract:
During the last year there has been a globalization of trade. Because of the development ofmore sophisticated information's - and communication technology the boundaries and thephysical distance have been smeared out between company as well as countries. Furthermoreit generates that many companies have restructured to global value chains. Because of theincreased access the marketplace has become harder and more competitive than ever.Since the customers nowadays have more access to product information the consume patternsand behaviour has been changed. Through the increased knowledge the consumers requiresmore of the products. Today’s consumers values not only prise and quality but are alsodemanding quality products which are tailored to individual needs and tastes. Companiesfocus has changed from price to the ability to quickly respond on new trends and customerdemands. Fashion companies in the textile sector appear on a complex and unpredictablemarket where new trends and the demand shifts quickly. In order to be competitive on themarket the companies need to renew their range of fashion products several times in season.Fashion goods have a short life-cycle, measured in months or even weeks. Fashion productshave become a consumable and embarrassed in the concept fast fashion. Management of aneffective purchase process is therefore very important in order to meet the requirement onhaving the right product, in right quality, in right quantity at the right time.The purpose of the thesis are to investigate, describe and analyze the connection between thecase companies H&M and Zara´s different ways of deliver fast fashion in relation toward theconsumers understanding of them as a trend conductive on the market.In our paper we have been using a hermeneutist perspective. We have interpreted thecollected material, sow as responders attitudes about the case companies purchasingstrategies. The approach has been adductive and then we have been waged from bothcollected theory and empiric materials. The collected empiric material endure in a qualitativequestionnaire survey that lies to shallow for our analysis and conclusion. In the essay has boththe secondary and primary data compliments each other in order to achieve the study's aimand to answer to our problem wording.Through our analysis, we can come to the conclusion that the customers' view about Zara andH&M´s ability to deliver a fast fashion is very even in that sense that no company was beingidentified as better than the other. We can also make the conclusion that the customers'assumptions not only come from the products visible in store, but also from their own attitudetowards fashion and the company's accessibility and interaction with the customer. Anotherconclusion was that one of the most important attributes is a product fashion degree and that itis important that companies can apply a ”quick response” strategy in order to be successful onfashion the market.Program: Textilekonomutbildningen
37
Brodeur, Patrice C. "Contemporary Muslim approaches to the study of religion : a comparative analysis of three Egyptian authors." Thesis, McGill University, 1989. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59375.
Abstract:
Despite significant differences in the why, how and what of their interpretations of religious, our three authors (Muhammad Abu Zahrah, 'Abd-Allah Diraz and Ahmad Shalabi) understand religions, and in Diraz's case the religious phenomenon in general, through categories specific to an Islamic worldview. Their use of Western scientific methods to apprehend the study of religion is not systematic. It varies from Abu Zahrah's limited use to Shalabi's exuberant use, both being highly subservient to polemical intentions. Only Diraz shows familiarity and appreciation for scientific methods, without however subscribing to the epistemology of science which underlies them. The resulting relationship between the scientific study of religion and the Islamic study of religion, as epitomized in the fusion of my own commitments to the former and my authors' commitments to the latter, proves ultimately irreconcilable. Our respective epistemologies remain answerable to different centres of authority; the subjective self in the first instance and the objectified God, Allah, in the second.
38
Salomão, Pinto Zarth Cíntia [Verfasser], Thomas [Akademischer Betreuer] Heinzel, and Dieter [Akademischer Betreuer] Weiß. "Novel cationic esters from cellulose and dextran : synthesis, structure analysis and properties / Cíntia Salomão Pinto Zarth. Gutachter: Thomas Heinzel ; Dieter Weiß." Jena : Thüringer Universitäts- und Landesbibliothek Jena, 2012. http://d-nb.info/1027704735/34.
39
Eurell, Gabriel, and Sofia Nordblom. "Allt handlar om image : En studie om vad fyra internationella klädföretag betonar i sitt Corporate Social Responsibility-arbete." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-243118.
Abstract:
Klädbranschen är präglad av långa, världsomspännande produktionsled vilket gör det intressant och viktigt att se hur stora, internationella företag arbetar med CSR. Kraven på att företag tar socialt ansvar ökar samtidigt som företag är påverkade av sin historia, kultur och specifika omständigheter som kan påverka vad som är viktigt för företaget. I denna studie undersöks vad fyra klädföretag, H&M, Gap, Uniqlo och Zara, alla från fyra olika länder, väljer att betona i sitt CSR-arbete. Information publicerad på företagens hemsidor samt rapporter har legat till grund för empiri som analyserats utifrån ett teoretiskt ramverk. Den insamlade informationen har ställts mot EU-kommissionens definition av CSR och analyserats utifrån teorierna. Resultatet visade att likheterna gällande företagens valda CSR-betoning var fler än skillnaderna och att imitation kan vara en anledning till att företag väljer att fokusera på liknande saker i sina redovisningar, samt en vilja att ta hänsyn till och verka legitima i alla intressenters ögon.
40
Macková, Monika. "Marketingová komunikace módních značek a jejich vliv na vnímání body image spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136227.
Abstract:
The Master's Thesis deals with the marketing communication of fashion industry with the focus on two particular global fast fashion brands. The main goal is to identify the specifics of marketing communication strategies of fashion industry, to analyze the approach difference of the two chosen fashion brands H&M and Zara and to define their influence on consumer's body image through qualitative and quantitative research. The thesis is divided into several parts. The first chapter follows up the peculiarities of fashion marketing communication including the use of particular communication instruments and new trends. The second part deals with the pivotal points of marketing communication of H&M and Zara and also analyzes the relations between the fashion industry and the currently much discussed issue of body image. The next section concentrates on the methodology of the research and describes the techniques of data collection and the surveyed group. The last practical part evaluates the results of the primary data obtained by the research with the purpose of defining the impact of fashion brands communication campaigns on the consumer.
41
Minhas, Frida, and Mersiha Memic. "The fast fashion phenomenon : Luxury fashion brands responding to fast fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20850.
Abstract:
Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. The Italian luxury fashion designer Giorgio Armani has said that "Fast fashion is a growing reality in our sector". Anna Wintour, the editor-in-chief of American Vogue has credited Zara for creating a ‘seasonless cycle for fashion’. Fast fashion brands such as H&M, Zara, Mango and Topshop have through interpreting catwalk trends with a speedy time-to-market been extremely successful at attracting the fashion conscious consumer. Even loyal high-end customers have started to mix their luxury fashion with fast fashion. Luxury fashion brands once dismissed the fast fashion brands as irrelevant to their high-end business, which however have started to drain away sales from the luxury fashion brands.Method:A qualitative research approach was taken to meet the purpose of collecting the relevant data. An interview was made with PR and Marketing Manager at Group 88, Robert Meeder who manages brands such as Gucci, Burberry and Bottega Veneta in Copenhagen. We also did a content analysis on articles collected that address the issue of how different luxury fashion brands have responded to fast fashion for the empirical study.Conclusion:Luxury fashion brands have responded to fast fashion by inclining towards the fast fashion model or reacting against it. Some of the reactions have been to offer lower priced lines under their own sub-brands. They have also allowed their customers to buy products during online webcasts in order to ensure early deliveries. Improvements have been made within logistics in order to speed up the time-to-market. The luxury fashion brands are also working more ‘seasonless’ than before and focusing on their heritage to portray a slower and more indulgent image to the consumer.Program: Magisterutbildning i Fashion Management
42
Čmielová, Zuzana. "Marketing Strategies in Fashion Industry." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162650.
Abstract:
The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are the characteristics of fast fashion customers and what influences motivate their shopping behaviour. Specifically, some of the academic concepts will be examined and put into the context of fast fashion -- these include fashion involvement and fashion consciousness, the influence of opinion leadership and the trend of social shopping. The latest part of the theoretical section will examine the contemporary marketing strategies in the fast fashion segment some of which has been spread over the whole fashion market. Amongst the most vital ones is the change in supply chain management strategies, the shortening of the fashion life cycle and its impact on the frequency of stock replenishment. In addition, the theoretical part will examine the rising power of the internet, its effect on online shopping and the overall transformation of media towards digital communication with the growing influence of fashion bloggers. The goal of the practical part of the thesis is to conduct extensive analysis of the fashion strategies of the two selected fast fashion retailers -- Zara and H&M. These were chosen on the basis of their global success and outstanding financial performance even in the period of economic downturn which makes their strategies unique and worth analysing. Each brand has a distinct approach to its marketing strategy and in many of the elements they are fundamentally different, yet both approaches has enabled the brands to achieve international success and build highly profitable businesses. To review the complexity of different aspects of their strategies, the 7p's framework will be used.
43
Lima, Georgia Marina Oliveira Ferreira de. "A proteção dos direitos humanos do migrantes laborais em situação irregular no Brasil: análise do caso dos bolivianos explorados pela Zara." Universidade Federal da Paraíba, 2016. http://tede.biblioteca.ufpb.br:8080/handle/tede/9552.
Abstract:
Submitted by Maike Costa (maiksebas@gmail.com) on 2017-09-18T13:28:20Z
No. of bitstreams: 1
arquivototal.pdf: 1052898 bytes, checksum: 488bc614605c52cddafb046cffc927fb (MD5)Made available in DSpace on 2017-09-18T13:28:20Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1052898 bytes, checksum: 488bc614605c52cddafb046cffc927fb (MD5) Previous issue date: 2016-07-29
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
Migration flows are a constant phenomenon in human history, which are enhanced by several factors, such as globalization and the complex cycle of economic and financial crisis. The Brazil, seen today on the world stage as an emerging country, has been increasingly sought by immigrants in search of better living conditions. These are attracted to positive expectations and sighted here employment opportunities, acceptance, tolerance and life changing. However, the expected is not always true because, despite being a signatory to the main international human rights treaties and advances in the treatment of this subject, there are still several flaws in the management of migrants in our country. There are still commonplace cases of a large number of Bolivians, especially those who are undocumented, working in conditions analogous to slavery and suffering various types of human rights violations. There is thus the interest in understanding the Brazilian position as to face these degrading situations. The hypothesis in this paper is that it takes place due to several factors, among which we highlight the absence of targeted public policies and the inconsistency between theory and practice. In this way, it will be investigated the reasons for the absence in Brazil of a current Migration Act and its opposite position to ratify the UN Convention on the Rights of Migrant Workers and Their Families Protection. It will also be checked so that institutions and civil society act to protect these labor migrants. Finally, this study aims to bring the limits, challenges and advances that Brazil has to build a satisfactory migration policy.
Os fluxos migratórios são um fenômeno constante na história da humanidade, que são potencializados por diversos fatores, tais como a globalização e o complexo ciclo de crise econômico-financeira. O Brasil, visto hoje no cenário mundial como país emergente, tem sido cada vez mais procurado por imigrantes em busca de melhores condições de vida. Estes são atraídos por expectativas positivas e enxergam aqui oportunidades de emprego, acolhimento, tolerância e mudança de vida. Porém, nem sempre o esperado é concretizado, pois, apesar de ser signatário dos principais tratados internacionais de direitos humanos e dos avanços no trato deste assunto, ainda existem diversas falhas na gerência dos migrantes em nosso país. Ainda há casos corriqueiros de um grande contingente de bolivianos, principalmente os que se encontram em situação irregular, trabalhando em condições análogas à escravidão e sofrendo diversos tipos de violações de Direitos Humanos. Daí advém o interesse pela compreensão do posicionamento brasileiro quanto ao enfrentamento a estas situações degradantes. A hipótese levantada neste trabalho é a de que isto decorre devido a vários fatores, dentre eles, destacam-se a ausência de políticas públicas com viés de direitos humanos e a incoerência entre a teoria e a prática. Desta forma, serão averiguadas as razões da inexistência no Brasil de uma Lei de Migrações atualizada e do seu posicionamento contrário à ratificação da Convenção da ONU sobre a Proteção dos Direitos dos Trabalhadores Migrantes e Suas Famílias. Além disso, será verificada a maneira que as instituições e sociedade civil atuam para a proteção destes migrantes laborais. Ao final, este estudo pretende trazer os limites, desafios e avanços que o Brasil possui na construção de uma política migratória satisfatória.
44
Bagdasarian, Zara [Verfasser], Hans [Gutachter] Ströher, Nodar [Gutachter] Lomidze, and Merab [Gutachter] Eliashvili. "Measurement of Nucleon-Nucleon Elastic Scattering at Small Angles using the ANKE spectrometer / Zara Bagdasarian ; Gutachter: Hans Ströher, Nodar Lomidze, Merab Eliashvili." Köln : Universitäts- und Stadtbibliothek Köln, 2016. http://d-nb.info/1125586176/34.
45
Barlas, Zara [Verfasser], and Monica [Akademischer Betreuer] Juneja. "The Art of Imperial Entanglements: Nautch Girls on the British Canvas and Stage in the Long Nineteenth Century / Zara Barlas ; Betreuer: Monica Juneja." Heidelberg : Universitätsbibliothek Heidelberg, 2019. http://d-nb.info/1195143796/34.
46
Tedros, Benhur Bahta. "Application of Advanced Spaceborne Thermal Emission and Reflection Radiometer (ASTER) data to the Mapping of Minerals associated with Hydrothermally Altered Rocks in the Zara Gold Prospects, Eritrea, NE Africa." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1294520796.
47
González, María Mercedes. "Communication in social media. A new source of power : Based on the posts and comments about sustainability on Zara and H&M’s Facebook accounts." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35071.
Abstract:
The development of communication technology has also created new structures, able to challenge the traditional power roles of the communicative process. Social media have become a fruitful arena of this change due to their users having the possibility to respond to the producers’ messages. Thus, the traditional lineal structure turns to an interactional one and consequently, the lines become blurred between the roles of the dominant and dominated as assumed by the senders/producers and the receivers respectively. Controversial issues shed light on this ‘battle for power’, such as the sustainability actions and reporting of Zara and H&M. These companies are the leaders of the fast fashion industry; one of the most ‘unsustainable’ fields. Through a critical discourse analysis of the posts that the companies launch on their Facebook-sponsored accounts as well as the comments related to sustainability that they obtain from their users, the communicative process occurring in social media can be assessed. The aim of this analysis is to provide an insight into how the communicative process between sender and receiver in social media creates public opinion and affects the development of sustainability discourse. It has been shown that users have found in social media a powerful tool to challenge the companies’ power: they can comment on the informative product in question. Also the users have taken the sustainability discourse as the required ‘object’ when questioning a product’s reliability. The latter is in some way another means with which to challenge the companies’ power.
48
Ahmad, Nadzri Farah Aida. "Roles and impacts of Accounting and Auditing Organization for Islamic Financial Institutions (AAOIFI) in dealing with the accounting and disclosure of Zakah and Interest (Riba) : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2009 /." Click here to access this resource online, 2009. http://hdl.handle.net/10292/754.
Abstract:
The issues of zakah and interest for IFIs have been highlighted for several years and attracted many arguments among Islamic scholars and public. The increasing public interest on the Islamic Banking since 1970s has been driven by the increasing sensitivity among Muslims to the relationship between religion and economic activities. With the emergence of IFIs, Muslims community has demanded for an establishment of an accounting body to develop a set of accounting standards that adhere to the Islamic tenets, hence AAOIFI was established. However, the journey of AAOFI in achieving such objective has not been smooth. This paper intended to study the effectiveness of AAOIFI in dealing with the issues of zakah and riba for IFIs by examining the disclosure practice of 25 IFIs worldwide. Based on the analysis conducted, it is concluded that the extents of disclosure by the IFIs are much lower than the AAOIFI requirements. The study also found that leverage and origin factors might contribute to the level disclosures of zakah and financial products. In addition, the test performed also revealed that the adopters of AAOIFI do provide more disclosure as compared to the non-adopters. However, the mean result is relatively low to suggest full compliance with the AAOIFI standards.
49
Kukrechtová, Alena. "Komparace strategie vybraných retailingových firem na domácím a zahraničním trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72223.
Abstract:
The aim of this thesis is to define fast fashion as a trend in the contemporary retailing with a deeper focus on the Czech market. It provides an analysis and further comparison of marketing strategies and business activities of five chosen retailers (C&A, H&M, Marks&Spencer, Reserved and ZARA) who are mutual competitors on both, domestic and foreign markets. The empirical part presents information about Czech consumers and their perception of the marketing strategies that particular companies apply in the Czech Republic.
50
Laš, Jan. "Moderní informační a podnikové strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-165230.
Abstract:
The goal of this paper is to explore corporate and information strategies, focus is put on new and modern business models. I accentuate alignment between corporate and information strategy. Theoretical overview of corporate and information strategies is followed by description of modern trends that were discovered by author. All new trends are analyzed from IT and business point of view. Some trends are demonstrated on real companies in the paper. The analysis consists of corporate strategy and searching for the way how IT can support business and how to be in alignment. Two types of companies are included. First type is company that built up business model based on IT/ICT strategy. The other type includes companies that are running business for longer time and new IT/ICT strategy deployment or better alignment between strategies brought improvement and better market position. The paper includes basic model representing strategic management that is presented at the end. This gives an overview to all readers how the process goes from corporate and information strategy to application portfolio. The paper is destined for professionals and nonprofessionals who are interested in modern strategies. It is also useful for IT/ICT managers when working on own strategies.