Relevant bibliographies by topics / ZMET technique

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'ZMET technique'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "ZMET technique"

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Hancock, Charles, and Carley Foster. "Exploring the ZMET methodology in services marketing." Journal of Services Marketing 34, no. 1 (2019): 48–58. http://dx.doi.org/10.1108/jsm-11-2018-0344.

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Purpose This paper aims to explore how the Zaltman metaphor elicitation technique (ZMET) can be adopted in services marketing to provide deeper customer experience insights. Design/methodology/approach This paper explores how ZMET interviews, which use images selected by the participant to facilitate discussion, can be used by researchers. This paper draws upon a study of 24 student experiences at a UK university. Findings Adopting this qualitative method for services marketing can counter depth deficit when compared to other qualitative approaches, because it is participant led. However, the
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Ji, Mingjie, and Brian King. "Explaining the embodied hospitality experience with ZMET." International Journal of Contemporary Hospitality Management 30, no. 11 (2018): 3442–61. http://dx.doi.org/10.1108/ijchm-10-2017-0709.

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PurposeScholars have rarely applied an embodied perspective when studying hospitality experiences. They have given even less attention to methodological considerations. This paper aims to introduce Zaltman’s Metaphor elicitation Technique (ZMET) to explore various domains of the embodied experience.Design/methodology/approachIn demonstrating the applicability of the ZMET procedure to understanding embodied hospitality experiences, the researchers present a study of emotional encounters that involve the dining experiences of Chinese tourists with Western cuisine. The focus of the paper is on da
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Hogan, Samantha, Jenni Romaniuk, and Margaret Faulkner. "Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online." International Journal of Market Research 58, no. 1 (2016): 57–78. http://dx.doi.org/10.2501/ijmr-2015-011.

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Brand attributes play an important role in tracking customer-based brand equity. Therefore researchers need an effective approach for eliciting attributes. This paper has two aims: to determine which of four different techniques elicit(s) better results; and to test if online data collection is a viable alternative to face-to-face collection. The techniques compared are: Zaltman Metaphor Elicitation Technique (ZMET), Free Elicitation (FE), Repertory Grid (RG) and Projective Elicitation (PE). These approaches are compared on the number and variety of attributes generated, as well as respondent
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Mauri, Chiara. "What comes to mind when you think of sustainability? Qualitative research with ZMET." Worldwide Hospitality and Tourism Themes 12, no. 4 (2020): 459–70. http://dx.doi.org/10.1108/whatt-05-2020-0021.

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Purpose This paper aims to shed light on the demand side of sustainability, that is, on its perceived meaning. The goal is to understand how people think of sustainability, the concepts they evoke when they talk of sustainability and the images and symbols they use to explain these concepts. Design/methodology/approach This study uses a mixed method. First, ten individuals are interviewed using the Zaltman metaphor elicitation technique (ZMET), a protocol developed by Gerald Zaltman in the early 1990s. The concepts and categories emerging from the ZMET have been analyzed, integrated and classi
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Novita, Puspasari, Herwiyanti Eliada, and Pinasti Margani. "Barking Up the Wrong Tree: SMEs' Perception of Tax using the ZMET Method." Journal of Economics and Business 4, no. 1 (2021): 147–56. https://doi.org/10.31014/aior.1992.04.01.327.

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Small and Medium Enterprises (SMEs) has been a backbone for Indonesian economy over the years. This study aims to explore and gain an in-depth understanding of SMEs’ perceptions regarding tax imposed by the government. The study is a qualitative investigation in which nine in-depth interviews with SMEs were conducted based on the Zaltman Metaphor Elicitation Technique (ZMET). The findings reveal deep-seated perceptions in SMEs regarding to tax imposed on them. There are 24 elicited constructs which describe SMEs’ mental model of tax. The constructs are framed into four deep metapho
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Song, Xin, Julieta Mercado González, Luz Cecilia Revilla, and Nicole Goldberg Dalma. "<b>Unveiling Mexican Perspectives on AI Meets Luxury Marketing in Mexico</b>." Journal of Applied Business & Behavioral Sciences 1, no. 1 (2025): 1–32. https://doi.org/10.63522/jabbs.101001.

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This study addresses how Artificial Intelligence (AI) redefines luxury marketing by integrating Means-Ends Chain (MEC) theory with Zaltman Metaphor Elicitation Technique (ZMET)-driven insights. To the best of our knowledge, this study pioneers the identification of specific AI attributes (e.g., Informativeness, Innovation) that drive benefits/means (e.g., Facility, Utility, Safety, Satisfaction, Anxiety) to contribute to the value/ends (e.g., Happiness, Empowerment, Lifestyle). It embeds triangulation to address critiques of ZMET’s interpretive subjectivity by grounding metaphors in MEC’s stru
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Dortyol, Ibrahim Taylan. "Being Jean-Baptiste Grenouille: on the trail of consumers' olfactory perceptions." Qualitative Research Journal 20, no. 2 (2020): 188–204. http://dx.doi.org/10.1108/qrj-09-2019-0066.

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PurposeThis research aims to uncover consumers' deeply hidden thoughts and feelings about store scent and its effects on shopping experiences.Design/methodology/approachFollowing a qualitative approach, this research uses Zaltman metaphor elicitation technique (ZMET). All the steps of the ZMET have been performed, and important constructs and contents have been explored.FindingsUltimately, a hierarchical value map was presented. Accordingly, the naturalness and intensity of the scent played a prominent part in its effectiveness. The pleasantness and complexity of the scent, the malodor, congru
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Khoo-Lattimore, Catheryn, Maree Thyne, and Kirsten Robertson. "The ZMET method: using projective technique to understand consumer home choice." Marketing Review 9, no. 2 (2009): 139–54. http://dx.doi.org/10.1362/146934709x442674.

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Han, Yong, Wumin Ouyang, Hemin Du, Zebin Qiao, and Daren Wei. "Designing wooden lounge chairs using ZMET: From deep need discovery to value hierarchy construction." BioResources 20, no. 3 (2025): 7405–20. https://doi.org/10.15376/biores.20.3.7405-7420.

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Traditional furniture design methods often fall short in revealing users’ deeper psychological and emotional needs. This study innovatively introduced the Zaltman Metaphor Elicitation Technique (ZMET) as an exploratory tool in the field of furniture design to bridge the cognitive gap between latent user needs and practical design. Through image collection, laddering interviews, and Kelly Repertory Grid Technique (RGT), cognitive modeling was conducted with six high-involvement users. A total of 119 concepts were identified, covering ten design attributes (e.g., “ergonomic fit,” “warm color ton
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Kim, Kyung Won, Jae Ho Yoo, and Gye Hee Lee. "Analysis Consensus Map of Sensory Tourism Experience using Zaltman Metaphor Elicitation Technique (ZMET)." Korean Journal of Hospitality & Tourism 31, no. 2 (2022): 127–47. http://dx.doi.org/10.24992/kjht.2022.2.31.02.127.

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Dissertations / Theses on the topic "ZMET technique"

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Vorell, Matthew Stanley. "Application of the ZMET Methodology in an Organizational Context: Comparing Black and White Student Subcultures in a University Setting." Oxford, Ohio : Miami University, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1059150389.

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Thesis (M.A.)--Miami University, Dept. of Speech Communication, 2003.<br>Title from first page of PDF document. Document formatted into pages; contains vi, 68 p. Includes bibliographical references (p. 61-65).
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Stanton, Michael J. "A Theoretical Application of Metaphor Research to the Film Industry." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/428.

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This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metap
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CHIEN, WEI-HUNG, and 簡維宏. "Transitioning from Marathons to Ultramarathons: A Zaltman Metaphor Elicitation Technique (ZMET) Study of Runners’ Experience." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2jcsj5.

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碩士<br>中華大學<br>科技管理學系<br>107<br>The purpose of this study is to explore the transition of the internal struggle from a marathon to an ultramarathon and help runners to recognize the possible challenges and their solutions. Running is the most popular sport in Taiwan because marathons have become more and more mature in recent years. Runners have also become more ambitious with some of them setting a goal of hundreds of races in order to achieve greater marathon success. Others enter ultra-marathons with the aim of challenging their potential and breaking through personal limitations. The Zaltma
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Hsu, Shih-Fang, and 許詩訪. "Exploring the Vision of Tribal Tourism Development through ZMET Technique-A Case from Wulu in Taitung." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7qx42h.

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碩士<br>國立臺東大學<br>進修部暑期文化資源與休閒產業碩士專班<br>104<br>The aim of this study sought to explore (1) the overview of tribal tourism development, and (2) the tribal tourism vision (consensus map) through ZMET technology. A total of 9 participants were successfully interviewed for collecting and analyzing data through ZMET in this study. The results of this study showed that consensus within the tribe including “marketing products,” “tourist attractiveness,” “comfort,” "tour interpretation,” “indigenous culture,” “respect,” “ traffic improvement,” tribal image,” and “governmental administration.”
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Yen, An-Ju, and 顏安茹. "A Study On The Application Of ZMET Elicitation Technique To The Office Female Group Purchase Opinion Leaders And Recognition Of Such Leadership Characteristics." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/57206285411793621194.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>97<br>There has been a rise in the internet board discussion on the phenomenon of joint and group purchasing. Various hot-selling merchandises have been reported all over the media and are even the subjects of related talk-shows. Emerging internet group purchasing model received the attention of scholars, who began researching online group purchases. Presently, group purchase related literature has focused on the virtual community’s group purchase mechanism and the online group buyers identification of consumers. This study will focus on the seldom discussed soc
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Wu, CHAO-KUN, and 吳兆焜. "Apply Analytic Using Zaltman Metaphor Elicitation Technique (ZMET) to Explore the Work Well-beings of the Warehouse Department’s Female Employees in the Electronics Manufacturing Industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/c84x3j.

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碩士<br>中華大學<br>科技管理學系<br>106<br>Well-being is a key factor for putting social change and life indicator under the microscope. The pursuit of the Gross Domestic Product (GDP) has led to an economic miracle in Taiwan for the past few decades; however, the relationship between the increasing wealth and people’s well-being remains questionable. Related research has shown that the increase of GDP does not relatively enhance well-being. Most research on workplace well-being in Taiwan has been focused on military teaching and the service industry, but few researchers have touched on the well-being of
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chia, chien-ching, and 賈千慶. "Sampling techniques ZMET method to metaphor for attracting audiences and exploring the creative short film elements." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/nny9at.

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碩士<br>國立東華大學<br>藝術創意產業學系<br>102<br>The author had an experience of creating a short film in college, and that work became one of the finalists of the Times Young Creative Awards. I believe that every movie must be appealing and have some characteristics of visual performance. Therefore, I would like to combine what I have learned to attract audiences to explore creative short films which have important constituents. The researcher hopes to adopt the ZMET metaphor extraction technology trying to delve into the mindsets of the audiences about their feelings about their favorite video clips and m
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Book chapters on the topic "ZMET technique"

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Hancock, Charles, and Lee Miller. "Sensory research using the Zaltman Metaphor Elicitation Technique (ZMET)." In Doing Marketing Research, 2nd ed. Routledge, 2025. https://doi.org/10.4324/9781003592808-5.

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Ren, Jingyi. "Research on Coding and Decoding Chengdu’s New City Image by ZMET Metaphor Extraction Technique." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2025. https://doi.org/10.2991/978-2-38476-400-6_19.

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Conference papers on the topic "ZMET technique"

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Wang, Jianhong, and Xin Hu. "Through the Lens of ZMET Technique: Unveiling the Emotional Value and Innovative Integration of Campus Cultural and Creative Products." In Intelligent Human Systems Integration (IHSI 2024) Integrating People and Intelligent Systems. AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004544.

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In recent years, the campus cultural and creative industry has attracted significant attention, yet its innovation and development still face multifaceted challenges. One of the most prominent challenges is the difficulty of fully incorporating consumers' deep-seated thoughts into the design elements of cultural and creative products. To gain a deeper understanding of consumers' sentiments towards the campus and to precisely meet their needs, this study aims to drive the innovative development of campus cultural and creative products.Through an analysis of the innovative diffusion process of c
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