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Journal articles on the topic 'ZMET technique'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Hancock, Charles, and Carley Foster. "Exploring the ZMET methodology in services marketing." Journal of Services Marketing 34, no. 1 (2019): 48–58. http://dx.doi.org/10.1108/jsm-11-2018-0344.

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Purpose This paper aims to explore how the Zaltman metaphor elicitation technique (ZMET) can be adopted in services marketing to provide deeper customer experience insights. Design/methodology/approach This paper explores how ZMET interviews, which use images selected by the participant to facilitate discussion, can be used by researchers. This paper draws upon a study of 24 student experiences at a UK university. Findings Adopting this qualitative method for services marketing can counter depth deficit when compared to other qualitative approaches, because it is participant led. However, the

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Ji, Mingjie, and Brian King. "Explaining the embodied hospitality experience with ZMET." International Journal of Contemporary Hospitality Management 30, no. 11 (2018): 3442–61. http://dx.doi.org/10.1108/ijchm-10-2017-0709.

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PurposeScholars have rarely applied an embodied perspective when studying hospitality experiences. They have given even less attention to methodological considerations. This paper aims to introduce Zaltman’s Metaphor elicitation Technique (ZMET) to explore various domains of the embodied experience.Design/methodology/approachIn demonstrating the applicability of the ZMET procedure to understanding embodied hospitality experiences, the researchers present a study of emotional encounters that involve the dining experiences of Chinese tourists with Western cuisine. The focus of the paper is on da

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Hogan, Samantha, Jenni Romaniuk, and Margaret Faulkner. "Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online." International Journal of Market Research 58, no. 1 (2016): 57–78. http://dx.doi.org/10.2501/ijmr-2015-011.

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Brand attributes play an important role in tracking customer-based brand equity. Therefore researchers need an effective approach for eliciting attributes. This paper has two aims: to determine which of four different techniques elicit(s) better results; and to test if online data collection is a viable alternative to face-to-face collection. The techniques compared are: Zaltman Metaphor Elicitation Technique (ZMET), Free Elicitation (FE), Repertory Grid (RG) and Projective Elicitation (PE). These approaches are compared on the number and variety of attributes generated, as well as respondent

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Mauri, Chiara. "What comes to mind when you think of sustainability? Qualitative research with ZMET." Worldwide Hospitality and Tourism Themes 12, no. 4 (2020): 459–70. http://dx.doi.org/10.1108/whatt-05-2020-0021.

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Purpose This paper aims to shed light on the demand side of sustainability, that is, on its perceived meaning. The goal is to understand how people think of sustainability, the concepts they evoke when they talk of sustainability and the images and symbols they use to explain these concepts. Design/methodology/approach This study uses a mixed method. First, ten individuals are interviewed using the Zaltman metaphor elicitation technique (ZMET), a protocol developed by Gerald Zaltman in the early 1990s. The concepts and categories emerging from the ZMET have been analyzed, integrated and classi

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Novita, Puspasari, Herwiyanti Eliada, and Pinasti Margani. "Barking Up the Wrong Tree: SMEs' Perception of Tax using the ZMET Method." Journal of Economics and Business 4, no. 1 (2021): 147–56. https://doi.org/10.31014/aior.1992.04.01.327.

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Small and Medium Enterprises (SMEs) has been a backbone for Indonesian economy over the years. This study aims to explore and gain an in-depth understanding of SMEs’ perceptions regarding tax imposed by the government. The study is a qualitative investigation in which nine in-depth interviews with SMEs were conducted based on the Zaltman Metaphor Elicitation Technique (ZMET). The findings reveal deep-seated perceptions in SMEs regarding to tax imposed on them. There are 24 elicited constructs which describe SMEs’ mental model of tax. The constructs are framed into four deep metapho

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Song, Xin, Julieta Mercado González, Luz Cecilia Revilla, and Nicole Goldberg Dalma. "<b>Unveiling Mexican Perspectives on AI Meets Luxury Marketing in Mexico</b>." Journal of Applied Business & Behavioral Sciences 1, no. 1 (2025): 1–32. https://doi.org/10.63522/jabbs.101001.

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This study addresses how Artificial Intelligence (AI) redefines luxury marketing by integrating Means-Ends Chain (MEC) theory with Zaltman Metaphor Elicitation Technique (ZMET)-driven insights. To the best of our knowledge, this study pioneers the identification of specific AI attributes (e.g., Informativeness, Innovation) that drive benefits/means (e.g., Facility, Utility, Safety, Satisfaction, Anxiety) to contribute to the value/ends (e.g., Happiness, Empowerment, Lifestyle). It embeds triangulation to address critiques of ZMET’s interpretive subjectivity by grounding metaphors in MEC’s stru

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Dortyol, Ibrahim Taylan. "Being Jean-Baptiste Grenouille: on the trail of consumers' olfactory perceptions." Qualitative Research Journal 20, no. 2 (2020): 188–204. http://dx.doi.org/10.1108/qrj-09-2019-0066.

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PurposeThis research aims to uncover consumers' deeply hidden thoughts and feelings about store scent and its effects on shopping experiences.Design/methodology/approachFollowing a qualitative approach, this research uses Zaltman metaphor elicitation technique (ZMET). All the steps of the ZMET have been performed, and important constructs and contents have been explored.FindingsUltimately, a hierarchical value map was presented. Accordingly, the naturalness and intensity of the scent played a prominent part in its effectiveness. The pleasantness and complexity of the scent, the malodor, congru

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Khoo-Lattimore, Catheryn, Maree Thyne, and Kirsten Robertson. "The ZMET method: using projective technique to understand consumer home choice." Marketing Review 9, no. 2 (2009): 139–54. http://dx.doi.org/10.1362/146934709x442674.

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Han, Yong, Wumin Ouyang, Hemin Du, Zebin Qiao, and Daren Wei. "Designing wooden lounge chairs using ZMET: From deep need discovery to value hierarchy construction." BioResources 20, no. 3 (2025): 7405–20. https://doi.org/10.15376/biores.20.3.7405-7420.

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Traditional furniture design methods often fall short in revealing users’ deeper psychological and emotional needs. This study innovatively introduced the Zaltman Metaphor Elicitation Technique (ZMET) as an exploratory tool in the field of furniture design to bridge the cognitive gap between latent user needs and practical design. Through image collection, laddering interviews, and Kelly Repertory Grid Technique (RGT), cognitive modeling was conducted with six high-involvement users. A total of 119 concepts were identified, covering ten design attributes (e.g., “ergonomic fit,” “warm color ton

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Kim, Kyung Won, Jae Ho Yoo, and Gye Hee Lee. "Analysis Consensus Map of Sensory Tourism Experience using Zaltman Metaphor Elicitation Technique (ZMET)." Korean Journal of Hospitality & Tourism 31, no. 2 (2022): 127–47. http://dx.doi.org/10.24992/kjht.2022.2.31.02.127.

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Labafi, Somayeh, Pedram Jahedi, and Maleki Hojjat Niki. "Mapping Islamic-Iranian Structures Fulfilling Social Responsibility Using Zaltman's Metaphor Elicitation Technique (ZMET)." Culture in The Islamic University 11, no. 2 (2021): 333–54. https://doi.org/10.22034/CIU.2021.1093.

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Objectives: Attributing indigenous mental structures to concepts borrowed from foreign languages causes a perceptual gap. "Performing social responsibility" is one of the most important concepts of Persian borrowed from foreign languages. The aim of this study is to map Islamic-Iranian structures to fulfill social responsibility using Zaltman metaphor elicitation technique (ZMET). Method: The present study is applied in terms of purpose and qualitative in terms of type. . The statistical population of the study is people in Tehran, the available sampling method and the sample size includes 15

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Kim, Kyung-Won, and Gye-Hee Lee. "Deriving components of sensory tourism experience using ZMET(Zaltman metaphor elicitation technique)." International Journal of Tourism and Hospitality Research 36, no. 1 (2022): 67–84. http://dx.doi.org/10.21298/ijthr.2022.1.36.1.67.

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Rosa, Caroline Da, Daniel Knebel Baggio, and Clécio Falcão Araujo. "Comer, comer... É o melhor para poder crescer: um estudo do consumo alimentar de crianças através da Técnica ZMET." ReMark - Revista Brasileira de Marketing 21, no. 2 (2022): 577–630. http://dx.doi.org/10.5585/remark.v21i2.19215.

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Objetivo: O objetivo principal do estudo foi compreender o comportamento de consumo alimentar de crianças de 8 a 12 anos de um município do noroeste gaúcho por meio de uma adaptação da técnica ZMET.Método: Trata-se de uma pesquisa qualitativa, de cunho descritivo, operacionalizada por meio de um estudo de campo. Utilizou-se de uma adaptação da técnica Zaltman Metaphor Elicitation Technique (ZMET), de Zaltman (1996), com crianças do 4º e 5º ano do ensino fundamental de uma escola particular.Originalidade/Relevância: Aplicação de uma adaptação da técnica ZMET com crianças para compreender o seu

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Lim, Sun-Mi, and Young-Jae Kim. "A Conceptual Analysis of the Sharing of Visitors to Classic Music Performance Using Metaphor Extraction Technique(ZMET)." JOURNAL OF THE KOREA CONTENTS ASSOCIATION 24, no. 9 (2024): 171–84. http://dx.doi.org/10.5392/jkca.2024.24.09.171.

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Anghelcev, George, Mun-Young Chung, Sela Sar, and Brittany R. L. Duff. "A ZMET-based analysis of perceptions of climate change among young South Koreans." Journal of Social Marketing 5, no. 1 (2015): 56–82. http://dx.doi.org/10.1108/jsocm-12-2012-0048.

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Purpose Successful marketing communication campaigns require a thorough assessment of the public's current perceptions and attitudes toward the topic of the campaign. Such insights are most likely attained if a range of research methods are employed. However, in the area of pro-environmental campaigns, there has been an over-reliance on quantitative surveys. To illustrate the benefits of complementary, qualitative approaches, this paper reports a qualitative investigation of perceptions of climate change among young South Koreans. Design/methodology/approach – The study employed a variant of t

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Sani, Agus, Muhammad Shareza Hafiz, and Arif Pratama Marpaung. "MOTIVASI KERJA GENERASI Z DI INDONESIA : SEBUAH EKSPLORASI TEORITIS MENGGUNAKAN METODE ZALTMAN METHAPORE ELICITATION TECHNIQUE (ZMET)." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 8, no. 3 (2024): 2857–72. https://doi.org/10.31955/mea.v8i3.4826.

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Penelitian ini bertujuan untuk mengekplorasi dan mengungkap teori motivasi mana yang paling relevan dalam menggambarkan motivasi kerja generasi z di Indonesia. Metode Zaltman Methapore Elicitation Technique (ZMET) digunakan dalam penelitian ini dengan menggunakan 20 orang responden (peserta) untuk diwawancara secara komprehensif dan mendalam. Hasil penelitian menunjukan terdapat 4 konstruk yang dinilai berkontribusi positif pada meningkatnya motivasi kerja generasi Z di Indonesia meliputi pemenuhan kebutuhan dasar, aktualisasi diri, penghargaan finansial dan lingkungan kerja yang kondusif. Pad

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김지아나. "Assessment Analysis of Emotional Image of Moon Reflected on the Lake Using ZMET Technique." Journal of Digital Design 10, no. 3 (2010): 337–44. http://dx.doi.org/10.17280/jdd.2010.10.3.034.

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Puspasari, Novita, and Eliada Herwiyanti. "SME’S Accounting Information in the Eyes of Bank Credit Analyst: Exploration with ZMET Method." Academic Journal of Interdisciplinary Studies 10, no. 6 (2021): 224. http://dx.doi.org/10.36941/ajis-2021-0167.

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This study aims to explore and gain an in-depth understanding of the views of bank credit analysts on SME’s accounting information in credit decision making. This study used the ZMET (Zaltman Metaphor Elicitation Technique) method to dig information from nine credit analysts as research participants with a qualitative approach. With ZMET's projective techniques through image metaphors, the study has identified 16 important constructs that describe bank credit analysts' mental models when facing the vagueness of SME’s accounting information in their credit decision-making process. The connectio

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Han, Gwan-Hui, and Gye-Hee Lee. "Analysis of consensus map of Memorable Tourism Experience (MTE): An application of Zaltman’s Metaphor Elicitation Technique (ZMET) method." Journal of Tourism Sciences 46, no. 8 (2022): 131–51. http://dx.doi.org/10.17086/jts.2022.46.8.131.151.

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Danileț, Magdalena, and Claudia Stoian. "Using ZMET for Investigating the Role of Social Media in the Employment Process." Review of Economic and Business Studies 10, no. 1 (2017): 9–32. http://dx.doi.org/10.1515/rebs-2017-0046.

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Abstract The purpose of this paper is to explore the role of social media in the employment setting as it is perceived by the job seekers. The study is a qualitative investigation in which thirteen in-depth interviews based on Zaltman Metaphor Elicitation Technique (ZMET) were conducted in order to gain a deeper understanding of the link between social media and the process of employment. The 22 elicited bipolar constructs associated with the role of social media in the employment setting were framed into six deep metaphors: Connection, Resource, Journey, Control, Affective Distress and Transf

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Vieira, Valter Afonso, and Fernando Tibola. "Pesquisa qualitativa em marketing e suas variações: trilhas para pesquisas futuras." Revista de Administração Contemporânea 9, no. 2 (2005): 9–33. http://dx.doi.org/10.1590/s1415-65552005000200002.

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A pesquisa qualitativa vem sendo crescentemente utilizada em marketing para desvendar os pensamentos e as motivações mais subjetivas do consumidor. Neste trabalho, após realizarmos uma breve revisão teórica do que é a pesquisa qualitativa em marketing, nosso objetivo concentrase em proporcionar e aventar as principais e mais empregadas variações dessa metodologia de pesquisa no campo do marketing, a saber: Entrevista de Profundidade, Grupos de Foco, Técnicas Projetivas, Pesquisa Observacional, ZMET (Zaltman Metaphor Elicitation Technique), Autodriving e Filmes. No tópico seguinte propomos uma

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Minhus, S. M., Tao Hui, and Liang Huie. "Indigenous Costume Color of Bangladesh: A Traditional Context for Cultural Revival." Fibres & Textiles in Eastern Europe 151, no. 2 (2022): 123–32. http://dx.doi.org/10.2478/ftee-2022-0015.

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Abstract Traditional elements are generally influenced as the symbols of cultural context that contains the sign of the past. Costume color study of Bangladesh mainly found through psychological thinking that depends on several factors, such as the use of traditional festival elements from history, costume color aesthetics, costume decoration colors of selected geographical regions To analyze costume color firstly, Zaltman Metaphor Elicitation Technique (ZMET) visual analysis method was performed that gives in-depth thoughts on research viewpoints; secondly, statistical analysis was done from

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Soni, Priyanka, and Arushi Jamaiyar. "Use of Zaltman Metaphor Elicitation Technique (ZMET) To Analyze Brand Gap Case Study on a Footwear Company – BATA, India." IOSR Journal of Business and Management 19, no. 05 (2017): 01–09. http://dx.doi.org/10.9790/487x-1905050109.

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Viyani, Ari Okta, Wahyu Adi Mudiparwanto, and Syah Ammar Brawijaya Siraj. "Mengeksplorasi Legitimasi atau Adopsi NFT (Non-Fungible Token) pada Pelaku Ekonomi di Indonesia dengan Menggunakan Metode ZMET (Zaltman Metaphor Elicitation Technique)." Strata Business Review 1, no. 2 (2023): 231–36. http://dx.doi.org/10.59631/sbr.v1i2.101.

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Non-fungible token (NFT) is a new type of blockchain-based token that is unique and cannot be divided. The existence of NFT technology provides benefits for the realization of a digital economy in the future. However, not much research has been done on this technology. Apart from that, the adoption and level of legitimacy of NFT technology for economic actors in Indonesia is also still very limited. Therefore, the role of adoption and legitimacy for economic actors in Indonesia needs to be increased, considering the many benefits of this technology for the realization of a digital economy in t

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Wei, Hanbin, Mengru Zhou, Sunju Kang, and Jiahao Zhang. "Sense of Place of Heritage Conservation Districts under the Tourist Gaze—Case of the Shichahai Heritage Conservation District." Sustainability 14, no. 16 (2022): 10384. http://dx.doi.org/10.3390/su141610384.

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The tourists gaze can deeply trigger the most real thoughts and feelings in tourists’ hearts. The sense of place of Heritage Conservation Districts (HCDs) under the tourist gaze takes a mental perception of tourists’ feeling and is an important factor in the connection between values protection and development. Famous heritage districts function as important signs, causing the formation of mental images and an emotional sense of belonging to the place in tourists. The present research aims to determine a suitable methodology for recognizing the sense of place of HCDs under the tourist gaze. Th

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Haneberg, Dag Håkon, and Torgeir Aadland. "Learning from venture creation in higher education." Industry and Higher Education 34, no. 3 (2019): 121–37. http://dx.doi.org/10.1177/0950422219884020.

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This article explores how students learn from venture creation in higher education by using a novel empirical approach: the Zaltman metaphor elicitation technique (ZMET). This inductive research approach provides extraordinarily rich data that enable a thorough and holistic understanding of students’ learning processes. The participant selection differentiates students who pursue venturing throughout their entrepreneurship education programme and those who exit venturing halfway through, and the article is the first to pinpoint differences between how students with and without ventures in the

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Liu, Hui, Qu Xiao, and Hua Wang. "Understanding Customer Experience for Sustainable Innovation: An Integration of Conscious and Unconscious Perspectives of Theme Hotel Guests." Sustainability 16, no. 13 (2024): 5274. http://dx.doi.org/10.3390/su16135274.

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Psychological and neuroscientific research reveals that individuals perceive the external world through two distinct systems: the conscious rational system and the unconscious experiential system. This paper examines the formation of customer experiences in theme hotels from both conscious and unconscious perspectives, aiming to foster innovation and sustainable development in the hospitality industry by enhancing the emotional connection between customers and theme hotels. Employing a dual-perspective framework, the study utilizes semi-structured in-depth interviews to investigate the conscio

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Estelita Godoy, Karla, and Iasmim Da Silva Leite. "Turismo e fotografia: um estudo bibliométrico sobre o uso de metodologias de análise da imagem nas pesquisas em turismo." Revista Brasileira de Pesquisa em Turismo 13, no. 3 (2019): 71–91. http://dx.doi.org/10.7784/rbtur.v13i3.1573.

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    Este artigo se propõe a investigar o uso de metodologias de análise da imagem em pesquisas de turismo nacionais e internacionais recentes (2012 a 2017). Por meio de pesquisa exploratória e de uma revisão sistemática de literatura, de caráter bibliométrico, em bases de periódicos mundiais, buscou-se verificar as principais metodologias utilizadas no campo do turismo, em quais áreas esses métodos são mais empregados e de que modo são coletadas imagens fotográficas para as pesquisas. Como resultado, verificou-se que as pesquisas em turismo utilizam, para analisar image

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Wang, Jinming, Jialu Dai, Bart Julien Dewancker, Weijun Gao, Zaiqiang Liu, and Yue Zhou. "Impact of Situational Environmental Education on Tourist Behavior—A Case Study of Water Culture Ecological Park in China." International Journal of Environmental Research and Public Health 19, no. 18 (2022): 11388. http://dx.doi.org/10.3390/ijerph191811388.

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With the increasing number of travelling people, the behavior of tourists is having an increasing impact on the environment. Situational environmental education will influence the tourists’ responsible environmental behavior, which positively or negatively affects the environment. The purpose of this study is to explore the impact of situational environmental education on tourists’ responsible environmental behavior through a field study of Changchun Water Culture Ecological Park, combined with a survey and Zaltman metaphor elicitation technique (ZMET) interview method. There are 527 questionn

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Park, Dasom, and Kiechan Namkung. "Exploring Users’ Mental Models for Anthropomorphized Voice Assistants through Psychological Approaches." Applied Sciences 11, no. 23 (2021): 11147. http://dx.doi.org/10.3390/app112311147.

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Various perspectives are being studied to increase the usability and persistence of voice assistants (VA) as the use is rapidly expanding to various domains. Particularly, many studies note that users personify VA. Systems designed to suit users differing mental models while using specific systems can provide a positive user experience, increasing usability and persistence. Therefore, we tried to structure the mental model of users using personified VA and proposed these results as an important factor to consider in personifying VA. To determine important factors to consider in personifying VA

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Sun, Chuanming, Guoxin Tan, Xingyu Chai, and Haiqing Zhang. "Analysis on the Satisfaction of Public Cultural Service by Township Residents: A Qualitative Perspective." Sustainability 15, no. 9 (2023): 7302. http://dx.doi.org/10.3390/su15097302.

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The intense development of urban–rural integration has brought about a constant increase in people’s demand for public culture. In particular, as the equalization of public cultural services is promoted, narrowing the gap between the services offered in urban and rural settings has gradually become the dominant orientation to promote urban–rural integration and enhance the rights and interests of the people. Starting from the principles of the new public service, this research conducted field interviews in Xuling Town, Anhui Province, China. The Zaltman metaphor elicitation technique (ZMET) wa

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Saiful Anwar. "Implementasi Kebijakan Pengelolaan Dana Desa: Zaltman’s Metaphor Elicitation Technique." JAE (JURNAL AKUNTANSI DAN EKONOMI) 5, no. 1 (2020): 99–106. http://dx.doi.org/10.29407/jae.v5i1.14064.

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The research objective is to investigate the suitability of village fund management policies with regulations in Indonesia. The study uses a qualitative approach with the Zaltman’s Metaphor Elicitation Technique (ZMAT) method. The data used are 2 fiscal years 2017-2018 in 5 villages in Semarang Regency. Village selection uses purposive sampling technique based on village economic growth. Based on the consensus map and the higher order construct the management of village funds sourced from the state budget is still inconsistent with regulations. RKPDes and APBDes planning are still far from the

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Lo, C. H., Y. C. Ko, and S. Q. Wang. "Application the ZMET method to explore meme cultural design elements." E3S Web of Conferences 452 (2023): 05007. http://dx.doi.org/10.1051/e3sconf/202345205007.

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With the prevalence of contemporary social media, online memes have become one of the popular cultural and communication media. This study uses metaphor extraction techniques to explore the design elements of “memes” to attract public use or viewing. Through the ZMRT interview method, Construct is integrated, and the relationship between Attribution (A), Consequences (C) and Values (V) is established by MEC to explore the mental models and thoughts of meme map users. The results of this study show that the design elements of memes need to stimulate the user's senses, express their situation or

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Moradinezhad, Farid, Majid Aliabadi, and Elham Ansarifar. "Zein Multilayer Electrospun Nanofibers Contain Essential Oil: Release Kinetic, Functional Effectiveness, and Application to Fruit Preservation." Foods 13, no. 5 (2024): 700. http://dx.doi.org/10.3390/foods13050700.

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In this study, sequential electrospinning was employed to produce a multilayer film consisting of zein nanofibers (Z) and Zataria multiflora essential oil (ZMEO) with different layers. The layers include: Z (without ZMEO), Z1 (one layer of Z + ZMEO), Z3 (three layers of Z + ZMEO), and Z5 (five layers of Z + ZMEO). Then, the effect of this antimicrobial packaging was investigated in relation to increasing the shelf life of strawberries at 4 °C for 12 days. The scanning electron microscopy (SEM) images of the fibers demonstrated a uniform and smooth structure without any beads. The use of Fourie

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Ilyina, E. N., and V. S. Tivo. "Speech Representation of Female Images in the Polycode Text of “Heroic” Cycle Cartoons of the Art Studio “Melnitsa”." Nauchnyi dialog, no. 3 (March 30, 2020): 67–81. http://dx.doi.org/10.24224/2227-1295-2020-3-67-81.

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The article is devoted to the study of the verbal component of animated films with a folk precedent basis. The relevance of the research is due to the need to study the conceptosphere of modern media texts conveying folklore imagery. The results of a comparative analysis of female images in animated films about Russian heroes are presented (Alyosha Popovich and Tugarin Zmey (2004), Dobrynya Nikitich and Zmey Gorynych (2006), Ilya Muromets and Nightingale the Robber (2007) in comparison with their folk prototypes. The issues of speech representation of the images of the mother and the bride / w

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Gutiérrez Martín, Alfonso, Alba Torrego González, and Jon Dornaleteche Ruiz. "Oferta de MOOC en España. Zero Moment of Truth (ZMOT) / MOOC offer in Spain. Zero Moment of Truth (ZMOT)." Revista Latinoamericana de Tecnología Educativa - RELATEC 14, no. 2 (2015): 11–23. http://dx.doi.org/10.17398/1695-288x.14.2.11.

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El objetivo de este artículo es analizar las características formales de los MOOC en España a las que se enfrenta un usuario potencial de dichos cursos en el «Zero Moment Of Truth», es decir, en los momentos previos a tomar la decisión de matricularse. La mayor parte de las investigaciones sobre MOOC se han centrado en el aprendizaje generado, en el índice de abandonos y en su relación con la educación formal. Nuestro estudio no hace referencia explícita al contenido de los MOOC, ni al porcentaje de los que lo finalizan, sino a los que lo comienzan y por qué llegan a hacerlo. Como hipótesis pa

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Okta Viyani, Ari, and Inna Zahara. "The Role of AI Leonardo, Discord, and Rytr in Business Enhancement and Digital Economic Growth in Indonesia." Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 8, no. 1 (2024): 616–38. https://doi.org/10.31538/iijse.v8i1.5996.

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Artificial Intelligence (AI) is a series of computing techniques that can perform functions like humans. This technology can have an economic impact on a country. Unfortunately, AI adoption in Indonesia is still low and has not had an impact on the economy. Research This will explore factors that can be a driver of increasing AI adoption in Indonesia, especially in the business sector. This study will also present a comparison of 3 types of AI, namely Leonardo, discord, and Rytr. The method in study This uses a mixed method, namely qualitative and quantitative. The ZMET method is used to analy

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Rojruthai, Porntip, Jitladda Sakdapipanich, Jinjutha Wiriyanantawong, Chee-Cheong Ho, and Naesinee Chaiear. "Effect of Latex Purification and Accelerator Types on Rubber Allergens Prevalent in Sulphur Prevulcanized Natural Rubber Latex: Potential Application for Allergy-Free Natural Rubber Gloves." Polymers 14, no. 21 (2022): 4679. http://dx.doi.org/10.3390/polym14214679.

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Natural rubber (NR) gloves manufactured from NR latex are widely utilized in various applications as a personal protective device due to their exceptional barrier characteristics in infection control. However, the use of NR gloves was associated with concerns about an NR protein allergy. With comprehensive leaching procedures now a common practice in NR latex glove factories to eliminate latent rubber proteins and chemical allergens, occurrences and complaints of protein allergy from medical glove users have decreased drastically over the past two decades. The present work aims to eliminate fu

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Utsa, İlker. "Ahşap eksenli imalat yönetiminde lineer cebir uygulamaları kapsamında üretim temelli bir karar verme örneklemesi." International Journal of Economics, Politics, Humanities and Social Sciences 5, no. 4 (2022): 125–40. https://doi.org/10.5281/zenodo.7214136.

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Bu çalışmada, belirli ortak özellikleri bulunan problemlerin çözümlenmesi için nedensellik bağı kurularak uygulanan bir optimizasyon tekniği olan yöneylem araştırması zemininde, matematiksel modelleme yoluyla eldeki olanaklarla en uygun çözümü sağlayarak doğru kararı vermek üzere gerçekleştirilen imgesel bir doğrusal programlama faaliyeti örneklenmiştir. Buna göre, dört aşamalı sorunsallığıyla örneklenen problem ile, tasarım kurgusu itibariyle konstrüksiyonunda belli oranlarda ahşap malzeme bulu

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Ali, Inaam N., Muthana M. Awad, and Alaa S. Mahmood. "Effect of Methotrexate and Omega-3 Combination on Cytogenetic Changes of Bone Marrow and Some Enzymatic Antioxidants: An Experimental Study." Yemeni Journal for Medical Sciences 11, no. 1 (2017): 1–7. http://dx.doi.org/10.20428/yjms.11.1.1.

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  Introduction Methods Resuts Discussion Conclusions Acknowledgments Authors' contributions Competing interests Ethical approval References     Effect of Methotrexate and Omega-3 Combination on Cytogenetic Changes of Bone Marrow and Some Enzymatic Antioxidants: An Experimental Study Inaam N. Ali1, Muthana M. Awad2, Alaa S. Mahmood2,* 1 Water and Environment Directorate, Ministry of Sciences and Technology, Baghdad, Iraq 2 Department of Biology, College of Science, University of Anbar, Anbar, Iraq * Corresponding author: A. S. Mahmood

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Ali, Inaam N., Muthana M. Awad, and Alaa S. Mahmood. "Effect of Methotrexate and Omega-3 Combination on Cytogenetic Changes of Bone Marrow and Some Enzymatic Antioxidants: An Experimental Study." Yemeni Journal for Medical Sciences 11, no. 1 (2017): 1–7. http://dx.doi.org/10.20428/yjms.v11i1.1059.

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  Introduction Methods Resuts Discussion Conclusions Acknowledgments Authors' contributions Competing interests Ethical approval References     Effect of Methotrexate and Omega-3 Combination on Cytogenetic Changes of Bone Marrow and Some Enzymatic Antioxidants: An Experimental Study Inaam N. Ali1, Muthana M. Awad2, Alaa S. Mahmood2,* 1 Water and Environment Directorate, Ministry of Sciences and Technology, Baghdad, Iraq 2 Department of Biology, College of Science, University of Anbar, Anbar, Iraq * Corresponding author: A. S. Mahmood

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Ramjaun, Tauheed Ahmad. "Experimenting with ZMET: Issues and adaptions." Qualitative Report, May 15, 2021. http://dx.doi.org/10.46743/2160-3715/2021.3718.

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This paper is aimed at academic researchers considering the adoption of the Zaltman Metaphor Elicitation Technique (ZMET) as a qualitative data collection method. It is meant to warn about the practical difficulties and challenges that the inexperienced ZMET researcher might face on the field. It argues that while the use of ZMET can allow for a deeper exploration of issues with participants, there could be potential challenges and issues that a novice ZMET researcher could face. Several recommendations are provided on potential adaptions to the technique based on the author’s own experience.

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Puspasari, Novita, Eliada Herwiyanti, and Margani Pinasti. "Barking Up the Wrong Tree: SMEs' Perception of Tax using the ZMET Method." Journal of Economics and Business 4, no. 1 (2021). http://dx.doi.org/10.31014/aior.1992.04.01.327.

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Small and Medium Enterprises (SMEs) has been a backbone for Indonesian economy over the years. This study aims to explore and gain an in-depth understanding of SMEs’ perceptions regarding tax imposed by the government. The study is a qualitative investigation in which nine in-depth interviews with SMEs were conducted based on the Zaltman Metaphor Elicitation Technique (ZMET). The findings reveal deep-seated perceptions in SMEs regarding to tax imposed on them. There are 24 elicited constructs which describe SMEs’ mental model of tax. The constructs are framed into four deep metaphors which ref

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Covington, Vickie. "Marketing Metaphoria: Undressing the Mind of the Consumer." Qualitative Report, January 20, 2015. http://dx.doi.org/10.46743/2160-3715/2012.1779.

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The book by Gerald Zaltman and Lindsay Zaltman (2008), Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers, builds on the premise that most thoughts are unconscious and what people think are actually in frames of pictures, not necessarily words. The authors focus on seven deep metaphors in which they believe is the key to understanding consumer’s minds and thus that marketing firms and managers can truly understand what consumer’s desire and need. These seven deep metaphors are explained in detail and are the meat of this book. Mr. Zaltman has conducted several thousa

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Chatterjee, Shuvam, and Pawel Bryla. "Uncovering hidden retail attributes through consumer emotions: a ZMET-based qualitative study." DECISION, July 4, 2025. https://doi.org/10.1007/s40622-025-00442-2.

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Abstract The study emphasizes affective dispositions and emotions to identify the hidden retail qualities that significantly influence consumer decision-making. Previous investigations have primarily focused on explicit retail attributes, often overlooking the impact of unconscious and semi-conscious judgments on customer experiences. To address this gap, we employ the Zaltman Metaphor Elicitation Technique (ZMET), a qualitative method designed to elicit consumers’ intrinsic sentiments and beliefs. Our research shows that emotions related to comfort serve as key filters, shaping consumer perce

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Watson, John J., and Joseph Barnao. "Debt Repayment: A Typology." International Business & Economics Research Journal (IBER) 8, no. 1 (2011). http://dx.doi.org/10.19030/iber.v8i1.3088.

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This research paper presents a four-category typology of the debt market based on attitudinal and behavioral data associated with the repayment of student loans. Qualitative interviews incorporating the Zaltman Metaphor Elicitation Technique (ZMET) as well as a quantitative survey were used to obtain the data so the typology could be created. The four groups identified were the Life Indebted, the Traditionalist, the Entrepreneur, and the Expedient Payee.

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Jung, Dooseon. "Travel risks in the COVID-19 age: using Zaltman Metaphor Elicitation Technique (ZMET)." Current Issues in Tourism, March 9, 2022, 1–20. http://dx.doi.org/10.1080/13683500.2022.2047164.

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Haneberg, Dag Håkon, and Lise Aaboen. "Entrepreneurial learning behaviour of community insiders." International Journal of Entrepreneurial Behavior & Research ahead-of-print, ahead-of-print (2021). http://dx.doi.org/10.1108/ijebr-04-2020-0255.

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PurposeThe purpose of the present paper is to explore entrepreneurial learning at the centre of communities of practice.Design/methodology/approachLearning perspectives from the community of practice concept are applied to interpret and discuss results from an in-depth empirical investigation using a novel qualitative method, the Zaltman metaphor elicitation technique (ZMET), to study the entrepreneurial learning behaviour of ten coaches in a student venture incubator. The coaches are students with a certain level of entrepreneurial experience. Given their coaching roles and practices, the coa

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BATU, Mikail, Fatemeh SARVARİ KOHNEHSHAHRİ, and Berfin VARIŞLI. "The Perception about Turkish and Iranian Culture of Iranian Immigrants: A Comparative Analysis with ZMET Technique." Türkiye İletişim Araştırmaları Dergisi/26306220, April 28, 2023. http://dx.doi.org/10.17829/turcom.1122465.

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The aim of this study is to determine the perceptions of culture and communication in the social life of Iran and Turkey. In the study, the prominent aspects, which Iranian migrants experience the culture and communication in social life, were examined. Also, the most prominent issues in Turkish and Iranian culture for Iranian immigrants were tried to be determined. In this context, Iranian immigrants living in Turkey were reached by using snowball sampling, and Zaltman’s ZMET Technique is used in the study. According to this technique, in-depth interviews were made with 10 Iranian immigrants

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Parola, Giulia, Julia Thaler, and Matteo Solivo. "Metaphors in Career Development: Using ZMET to Explore How an Employment Initiative Changes NEETs’ Mental Models." Journal of Career Assessment, June 21, 2023. http://dx.doi.org/10.1177/10690727231185174.

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Noting the lack of in-depth insights into the role of emotions and the malleability of affective dispositions for career development, the current research adopts a single case study approach, involving an employment initiative, to elicit conscious and unconscious emotions and beliefs of participants who are not in employment, education, or training (NEETs). Using Zaltman metaphor elicitation technique (ZMET), which involves in-depth, semi-structured interviews and images, the authors determine that comfort emotions represent necessary conditions, acting as filters that alter mental representat

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