Literatura académica sobre el tema "Brand"
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Artículos de revistas sobre el tema "Brand":
CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers". Journal of Economics and Behavioral Studies 7, n.º 3(J) (30 de junio de 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Lhotáková, Markéta. "The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands". Studia commercialia Bratislavensia 5, n.º 19 (1 de diciembre de 2012): 434–48. http://dx.doi.org/10.2478/v10151-012-0009-4.
Molinillo, Sebastian, Arnold Japutra, Bang Nguyen y Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty". Marketing Intelligence & Planning 35, n.º 2 (3 de abril de 2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Yang, Grant y Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies". Business Prospects 3, n.º 1 (1 de junio de 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Barnet, Katherine y Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities". International Journal of Online Marketing 6, n.º 3 (julio de 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Chepchirchir, Josphine y Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya". International Journal of Management Science and Business Administration 1, n.º 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.
Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love". Korea International Trade Research Institute 19, n.º 1 (28 de febrero de 2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Lieven, Theo y Christian Hildebrand. "The impact of brand gender on brand equity". International Marketing Review 33, n.º 2 (11 de abril de 2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Becheur, Imene, Oula Bayarassou y Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship". Global Business Review 18, n.º 3_suppl (20 de abril de 2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.
Chang, Joseph W. y D. Steven White. "The adverse effects of inferior innovations". Management & Marketing 12, n.º 3 (1 de septiembre de 2017): 361–75. http://dx.doi.org/10.1515/mmcks-2017-0022.
Tesis sobre el tema "Brand":
Teah, Hui Min. "Brand mimicry of luxury brands". Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/70365.
Repo, Jesper. "Brand Culture : Between consumers and brands". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.
Zetterberg, Martin, Pontus Davidsson y Mathias Johansson. "Brand Equity for Service Brands Online". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.
Sjöstedt, Anna y Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage". Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.
Sengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market". UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.
Miesenberger, de Morais Daniel y Annemarie Snellman. "Varumärken - Varför har företag problem med dem? : En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173228.
Motter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value". reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.
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This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global marketplace dynamically increases, there are theoretical and empirical challenges concerning the global brands that ask for more branding researches, trying to tune and to contextualize meanings and attributes. Thereafter, the thesis intends to provide a discussion about the industry and country-of-origin effects (and their interactions) on the brand value and the firm market value. Finally, the thesis offers an interesting comparison about the practitioners’ perspectives on the dimensions of global brands, the brand equity and the brand value, branding and marketing, including highlights on the brand internationalization process. The thesis offers a general approach on the extant literature in the first chapter, and a specific literature review for each other chapter.
Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands". Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Rudinski, Sanja. "Consumer Perception of Brand Personalization : Adbusters as Anti-Brand". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10149.
Li, Xiaolian y 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.
Libros sobre el tema "Brand":
Ahluwalia, Rohini y Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.
Zanden, Monique van der. Brand! Brand! Tilburg: Zwijsen, 2007.
A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Earls, Mark y Merry Baskin. Brand new brand thinking. London: Kogan Page, 2002.
Green, Joey. Joey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.
Capítulos de libros sobre el tema "Brand":
Rao, Akshay. "Brand Alliances". En Brands and Brand Management, 43–62. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-5.
Brown, David M. y Alexander Thompson. "Brands and Brand Management". En Essentials of Marketing, 175–201. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-10.
Ahluwalia, Rohini y Andrew M. Kaikati. "Traveling the Paths to Brand Loyalty". En Brands and Brand Management, 63–90. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-6.
Shiv, Baba y Antoine Bechara. "Revisiting the Customer Value Proposition: The Power of Brand Emotion". En Brands and Brand Management, 189–206. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-13.
Gürhan-Canli, Zeynep y Anne Fries. "Branding and Corporate Social Responsibility (CSR)*". En Brands and Brand Management, 91–110. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-7.
O'Guinn, Thomas C. y Albert M. Muniz. "Toward a Sociological Model of Brands". En Brands and Brand Management, 133–56. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-10.
Park, C. Whan, Deborah J. MacInnis, Xavier Drèze y Jonathan Lee. "Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-Based Brand Equity*". En Brands and Brand Management, 159–88. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-12.
Erdem, Tülin y Joffre Swait. "Utility-Based Models of Brand Equity". En Brands and Brand Management, 207–30. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-14.
Loken, Barbara, Christopher Joiner y Michael J. Houston. "Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research*". En Brands and Brand Management, 11–42. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-4.
Baird, Stephen R. "Brands and Trademarks: The Legal Implications of Branding*". En Brands and Brand Management, 271–92. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-17.
Actas de conferencias sobre el tema "Brand":
Raposo, Daniel, Ricardo Correia, Rogério Ribeiro y João Neves. "Brand Marks' performance in digital media". En 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003531.
Sudjianto, Agus y Kevin Otto. "Modularization to Support Multiple Brand Platforms". En ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.
Kim, Hye-Shin y Eunjoo Cho. "Brand Authenticity and Self-Brand Congruence: A Conceptual Approach to Understanding Fashion Brands". En Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15838.
Putri, Annisa Dieni Eka, Indarini y Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty". En Proceedings of the 16th International Symposium on Management (INSYMA 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.
CATANĂ, Ştefan-Alexandru y Andreea BARBU. "THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023". En International Conference of Management and Industrial Engineering. Editura Niculescu, 2023. http://dx.doi.org/10.56177/11icmie2023.32.
Paananen, Tiina, Lauri Frank y Tiina Kemppainen. "Customer-Brand Relationships in the Context of Digital Brands". En Digital Restructuring and Human (Re)action. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.4.2022.31.
Unurlu, Çiğdem, Ayşe Akyol y Dilek Altaş. "The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour". En International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.
Shi, An, Gao Liang y Wang Jian. "Corporate Brand Cube: Building Strong Corporate Brands". En 2006 International Conference on Management Science and Engineering. IEEE, 2006. http://dx.doi.org/10.1109/icmse.2006.314004.
Gröner, Patrick M. y Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements". En 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.
Molinillo, Sebastian y Arnold Japutra. "RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS". En Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.04.01.
Informes sobre el tema "Brand":
Doraiswamy, Dilip y Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Ames: Iowa State University, Digital Repository, noviembre de 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.
Lu, Jinzhao y Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.
Marshak, Ronni. Brand Loyalty. Boston, MA: Patricia Seybold Group, octubre de 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.
Alviarez, Vanessa, Thierry Mayer y Keith Head. Research Insights: How Do Changes in Brand Ownership Affect Competition and Consumer Welfare? Inter-American Development Bank, agosto de 2023. http://dx.doi.org/10.18235/0005099.
Childs, Michelle L. y Byoungho Jin. Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter? Ames: Iowa State University, Digital Repository, noviembre de 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1473.
Childs, Michelle y Byoungho Jin. The Effect of Brand Extension Strategy and Brand Level on Urgency to Buy and Brand Dilution. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-923.
Tasseff, Sarah, Daniel Judge, David Lockwood y Michael Nudelman. Recruitment Brand Guidelines. Office of Scientific and Technical Information (OSTI), marzo de 2021. http://dx.doi.org/10.2172/1768449.
Tasseff, Sarah y Alexa Verardo. Environmental Brand Guidelines. Office of Scientific and Technical Information (OSTI), febrero de 2022. http://dx.doi.org/10.2172/1844100.
Son, Jihyeong y Young-A. Lee. Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation. Ames: Iowa State University, Digital Repository, noviembre de 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-120.
Kim, Hye-Shin y Michelle Ma. Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-933.