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Статті в журналах з теми "Digital communications technologies"

Автор: Grafiati

Опубліковано: 10 січня 2023

Оновлено: 31 липня 2025

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1

Brett, Clare. "Educational Perspectives on Digital Communications Technologies." E-Learning and Digital Media 6, no. 3 (2009): 281–91. http://dx.doi.org/10.2304/elea.2009.6.3.281.

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This article examines key issues in how new technologies are impacting upon how we teach, learn and collaborate, and uses an educational research project called GRAIL (Graduate Researcher's Academic Identity Online) under development to illustrate some fundamental issues in adopting new technologies. A significant challenge to the effective use of new technologies in education is the evolution of social practices around those technologies and the discrepancies between broader social uses of new technologies and how those same technologies can be used in educational contexts. The article descri

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2

GALYUK, Ya, A. GORDA, and Ye ZURMEKHA. "METHODS OF CONSUMER ATTENTION WITH SMM TECHNOLOGIES." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 57–60. https://doi.org/10.31891/2307-5740-2019-274-5-58-61.

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In today's world, despite the problem of "obesity" and efforts to comply with dopamine starvation, every year more and more actively begin to use the Internet, in fact, where trends aimed at improving productivity and quality of life, and social networks in particular. As the effectiveness of traditional marketing communications has decreased, digital marketing communications have begun to replace them. Digital media allows marketers to engage in a permanent, two-way, personalized dialogue with each consumer. In addition, digital media allows you to receive analytical information about consume

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3

Іванова, Зоя Олегівна, та Володимир Олегович Іванов. "ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, № 5 (2020): 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.

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The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies

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4

Sukharev, Mikhail Valentinovich. "Information Technologies and the Collective Subject of Law." Юридические исследования, no. 11 (November 2023): 53–65. http://dx.doi.org/10.25136/2409-7136.2023.11.69006.

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The article deals with the problem of a collective subject in the conditions of the spread of digital communications. The classification of collective subjects is a definite problem for legal science. There are social, political, and economic collective entities. A collective entity exists under the following conditions. Firstly, there should be a possibility of constant communication between the members of the team. Secondly, the team conducts one or more types of common activities. Thirdly, the team members participate in the development of directions and ways of future activities. Fourth, t

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5

Gurova, YEkatyerina, and Oksana Shchegulina. "DIGITAL COMMUNICATIONS IN HR: NEW OPPORTUNITIES FOR MODERN BUSINESS." Management of the Personnel and Intellectual Resources in Russia 13, no. 5 (2024): 11–15. https://doi.org/10.12737/2305-7807-2024-13-5-11-15.

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Анотація:

Currently, communication technologies have become firmly established not only in the life of society, but have also become integral assistants in the implementation of business processes. Modern conditions for introducing new digital communication technologies into their activities pose two important tasks for organizations: providing the communication process with the necessary technical means and highly qualified specialists to ensure the effective implementation of this area of work. The introduction of digital communication technologies is of particular relevance in the work of HR services

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6

Marinov, Rusi. "Analog environment vs. digital communications." Yearbook of Department Mass Communications 1 (October 7, 2020): 11–34. http://dx.doi.org/10.33919/ydmc.19.1.1.

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In this article, I discuss problems associated with new technologies, digital communications and the future of analog interaction models. I also analyze the development possibilities of artificial intelligence and neural networks based on analog computhttping systems. The transformation today, involves a radical change in existing models and the rediscovery of the benefits of some traditional approaches, which in another context can be much more effective than existing information and digital tools. In this case, it is the analog approaches of quantum computing in combination with new technolo

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7

Liu, Haimeng, Chuanglin Fang, and Siao Sun. "Digital inequality in provincial China." Environment and Planning A: Economy and Space 49, no. 10 (2017): 2179–82. http://dx.doi.org/10.1177/0308518x17711946.

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Анотація:

The rapid spread of information and communications technologies is accelerating the development of our economy and society. While information and communications technologies have become an important development tool that reshapes many aspects of the world’s activities, digital inequality emerges on a worldwide scale due to difference in access to and use of information and communications technologies. Digital inequality, which is a new phenomenon in the current information era, will widen the gap between developed and developing countries/regions. China has witnessed rapid informationization a

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8

Pyrma, R. V. "The Influence of Digital Communications on Political Participation." Humanities and Social Sciences. Bulletin of the Financial University 9, no. 4 (2019): 63–69. http://dx.doi.org/10.26794/2226-7867-2019-9-4-63-69.

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Анотація:

The article provides a review of studies assessing the effects of digital communication technologies on the political participation of citizens. Political participation is understood as civic engagement. The author considers the changes in the forms of political participation of citizens in the transition of digital communications from unidirectional information technologies Web 1.0 to interactive technologies Web 2.0 used in social media. Evaluation of the impact of digital communications on public activity is shown from various well-founded positions of ‘cyber-pessimists’ and ‘cyberoptimists

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9

Mialkovska, Liudmyla, Liudmyla Zhvania, Anzhelika Yanovets, Larysa Tykha, Tamara Nykoliuk, and Olha Pimenova. "New Media as Modern Communication Technologies: The Digital Dimension." Khazar Journal of Humanities and Social Sciences 26, no. 1 (2023): 79–91. http://dx.doi.org/10.5782/.kjhss.2023.79.91.

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Анотація:

The latest media nowadays is a set of interaction tools for expanding the subjects’ communicative, sensory and cognitive capabilities involving information and communication technologies that correspond to the historical period of their development. Currently, these are technical means (PC equipment with a software complex, with various means of supporting network communications), information resources and communication platforms based on digital technologies. Modern media meet the needs of long-distance, international interactive communication and integrate a number of means for the individua

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10

Deo, Shekhar. "Audience Measurement Through Digital Communications and Advanced Technologies." Research World 2015, no. 51 (2015): 26–28. http://dx.doi.org/10.1002/rwm3.20209.

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11

Болодурина, М. П. "Digital transformation of marketing communications tools." Экономика и предпринимательство, no. 8(145) (January 19, 2023): 851–54. http://dx.doi.org/10.34925/eip.2022.145.8.168.

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Анотація:

Цифровая трансформация общества в целом и технологий маркетинга в частности оказывает значительное влияние на возможности коммуникации между компаниями и потребителями. Поиском инструментов, способных воздействовать на современного потребителя, имеющего практически неограниченный доступ к информационным ресурсам заняты все субъекты маркетинговой деятельности. В статье проведен анализ использования цифровых технологий в продуктовых и маркетинговых инновациях. Сделан вывод о том, что внимание современных исследователей сконцентрировано на социальных, экономических и маркетинговых эффектах, испол

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12

Semenіuk , S. "Marketing communications of the digital age." Socio-Economic Problems and the State 31, no. 2 (2024): 64–73. https://doi.org/10.33108/sepd2024.02.064.

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Анотація:

The stages of development of communication technologies in the pre-digital and digital eras are studied in the article. The “two-level communication model” is characterized, its main parameters and the possibility of use are determined. It is proven that data analytics and marketing automation open up unique opportunities for business to globally personalize marketing tactics for each client. It is determined that in the digital era, marketing has become communication, and communication should be a component of the company&#39;s marketing efforts. The article forms a comprehensive system o

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13

Semenіuk, Svitlana, and Liliia Yakymyshyn. "Information trends in marketing communications digital age." Socio-Economic Problems and the State 32, no. 1 (2025): 157–66. https://doi.org/10.33108/sepd2025.01.157.

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Анотація:

The scope of marketing communications in the digital age is studied in the article, and new opportunities for advertising any product and brand are revealed. The goals of digital marketing communications are characterized, including: information dissemination, persuasion, and branding. It is proven that digital communications technologies have a significant impact on all of these goals. It is determined that the spread of digital media and the Internet have significantly changed the ways of distributing marketing information, because in the pre-digital era, the choice of marketing tools was de

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14

Rimma, R. FATKULLINA. "Digital infrastructure for service sector." Services in Russia and Abroad 16, no. 1 (2022): 19–27. https://doi.org/10.24412/1995-042X-2022-1-19-27.

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Анотація:

The article discusses the possibilities of computerization, communication and data processing as an infrastructure for the service sector. The author applies method of analysis for tourism and service problems consideration, and digital technologies for its solving. Comparison of the goals of using digital technologies made it possible to aggregate the main application areas of digitalization, highlighting, in particular, the innovation in the geoinformation technologies for spatially distributed data is «artificial intelligence». The following areas of digitalization for the servi

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15

Zhen, P. "Digital technologies for business development." Gostinichnoe delo (Hotel Business), no. 9 (September 16, 2024): 594–603. http://dx.doi.org/10.33920/igt-2-2409-05.

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Анотація:

The digital economy is a new environment for running a hotel and any other business, to which business was forced to respond first, which was associated not only with threats, but also with new opportunities of digital technologies: reducing transaction costs, pinpoint targeting and wide coverage of the target audience, increasing labor productivity, reducing the time for online communications with partners, clients, increasing customer satisfaction through fast and effective feedback. The article analyzes the main digital technologies and their application in business.

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16

Smolikova, T. "DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF DISTANCE CULTURE." Scientific heritage, no. 101 (November 21, 2022): 24–27. https://doi.org/10.5281/zenodo.7340749.

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Анотація:

The article deals with current issues of modern human adaptation in conditions of isolation related to the Covid-19 pandemic and the development of a distant (remote) culture in these conditions, which intensifies the development of digital communication technologies.

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17

HRISTOFOROVA, Irina Vladimirovna, Lyudmila Vladimirovna SILCHEVA, Tatiana Nikolaevna ARKHIPOVA, Alexandra Borisovna DEMENKOVA, and Elena Yurievna NIKOLSKAYA. "Improvement of Digital Technologies in Marketing Communications of Tourism and Hospitality Enterprises." Journal of Environmental Management and Tourism 10, no. 4 (2019): 829. http://dx.doi.org/10.14505//jemt.10.4(36).13.

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Анотація:

The article is devoted to the improvement of marketing communications in tourism and hospitality enterprises. It has been established that digital technologies used in marketing communications of tourism and hospitality enterprises will, in the nearest future, aim to create new forms of interaction with the audience. It has been proved that the crowd marketing method within integrated marketing communications, which accomplishes tasks comprehensively, could be of help in this regard. It has been determined that for the improvement of efficiency of marketing communications in the tourism and ho

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18

Dalbouh, Mahmud Agel Abu, Ahmad Mohammad Al-Husban, Ibrahim Mahmoud Siam, and Hamza Alqudah. "Leveraging digital technologies for brand promotion and communications in digital marketing strategies in the energy sector." E3S Web of Conferences 541 (2024): 02007. http://dx.doi.org/10.1051/e3sconf/202454102007.

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The purpose of the study is to determine the role of digital technologies in the digital marketing model of modern companies in the energy sector as part of establishing communications and promoting brands. The dynamics of the development of digital technologies in the world and their popularization in the strategic planning of companies in the energy sector are outlined. The types and features of digital technologies are substantiated, with an emphasis on the process of building communications and promoting company brands in the energy sector. It is argued that to ensure the effectiveness of

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19

Dobrinskaya, Daria E. "Digital sociology for exploring digital society." Вестник Пермского университета. Философия. Психология. Социология, no. 2 (2021): 250–59. http://dx.doi.org/10.17072/2078-7898/2021-2-250-259.

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The advent of the digital age has become a serious challenge for researchers in various fields of scientific knowledge. Among others, this refers to sociology, which tried to give an adequate answer to the question of how the world is changing. The purpose of this article is to outline the contours of a new sociological field — digital sociology, which has been actively developing in recent years. The article provides an overview of Russian and international studies that have contributed to the formation of the scope of research and research objectives of digital sociology. It focuses on digit

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20

Nazir, Sajid, and Mohammad Kaleem. "Optical Network Technologies for Future Digital Cinema." Advances in Optical Technologies 2016 (December 13, 2016): 1–8. http://dx.doi.org/10.1155/2016/8164308.

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Анотація:

Digital technology has transformed the information flow and support infrastructure for numerous application domains, such as cellular communications. Cinematography, traditionally, a film based medium, has embraced digital technology leading to innovative transformations in its work flow. Digital cinema supports transmission of high resolution content enabled by the latest advancements in optical communications and video compression. In this paper we provide a survey of the optical network technologies for supporting this bandwidth intensive traffic class. We also highlight the significance an

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21

Wojciechowski, Łukasz P., and Katharina Fichnová. "New technologies and ambient marketing communication." Annales Universitatis Paedagogicae Cracoviensis | Studia de Cultura 14, no. 2 (2022): 22–46. http://dx.doi.org/10.24917/20837275.14.2.2.

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Анотація:

This paper introduces unconventional forms and technology of digital communication, which guerilla and ambient marketing communication utilize to implement strategies of communi-cation with clients. It presents specifics of the mentioned types of communication, pointing out creativity and its remarkable unique attributes (originality, the element of surprise, effectivity and others). In our selection of 300 respondents, differences in subjective perception of attributes were identified in ambient marketing communication and in classical creative form of marketing communication. Our paper chara

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22

Argyris, Apostolos. "Photonic neuromorphic technologies in optical communications." Nanophotonics 11, no. 5 (2022): 897–916. http://dx.doi.org/10.1515/nanoph-2021-0578.

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Abstract Machine learning (ML) and neuromorphic computing have been enforcing problem-solving in many applications. Such approaches found fertile ground in optical communications, a technological field that is very demanding in terms of computational speed and complexity. The latest breakthroughs are strongly supported by advanced signal processing, implemented in the digital domain. Algorithms of different levels of complexity aim at improving data recovery, expanding the reach of transmission, validating the integrity of the optical network operation, and monitoring data transfer faults. Lat

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23

Ігнатенко, Р.В. "ЦИФРОВІ КОМУНІКАЦІЇ В МАРКЕТИНГУ: СУТНІСТЬ ТА ПЕРСПЕКТИВИ РОЗВИТКУ В УМОВАХ ПАНДЕМІЇ COVID-19". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 31 (30 грудня 2021): 40–46. https://doi.org/10.5281/zenodo.6034732.

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Анотація:

In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digital marketing communications have become an integral part of today's quarantine business. The purpose of the article is to explore the essence of digital marketing communications and determine the main prospects for their development in the context of the COVID-19 pandemic.

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24

Howard, Robert Glenn. "Manufacturing Populism: Digitally Amplified Vernacular Authority." Media and Communication 10, no. 4 (2022): 236–47. http://dx.doi.org/10.17645/mac.v10i4.5857.

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This article shows that digital technologies can play an outsized role in populist discourse because the imagined “voice of the people” gains its authority through the appearance of continuities and consistencies across many iterative communication events. Those iterations create an observable aggregate volition which is the basis of vernacular authority. Digital technologies give institutions the ability to generate those iterative communications quickly. Through example analyses, I show three different ways that institutional actors deployed digital technologies to promote their populist pol

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25

RUDNIEVA, Anna. "INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS." Epistemological Studies in Philosophy Social and Political Sciences 7, no. 2 (2024): 174–83. https://doi.org/10.15421/342457.

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Анотація:

The article delves into the transformative role of digital technologies in modern electoral campaigns. The author emphasizes the role of social media in shaping public opinion. The study uses examples such as Joe Biden’s and Kamala Harris’s campaigns to illustrate how these tools can enhance visibility and engagement. The article notes that while social media significantly impacts voter awareness and fundraising, it does not guarantee electoral victories. Mobile applications are highlighted as another critical component of political strategies. The study examines India’s Namo app, which showca

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26

Pavlova, Iliana. "Дигиталните комуникации – референтни компетентностни рамки и образователни политики". 21st Century Media and Communications 6, № 1 (2022): 7–16. http://dx.doi.org/10.54664/cpoc7656.

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Digital communications are part of the mandatory knowledge and skills that determine the degree of readiness for professional realization today. At the same time, they are an indispensable condition for social inclusion and an increasingly distinct indicator in determining the degree of development of modern societies. The article reviews the different reference frameworks of knowledge, skills, and competences in the field of digital communications, media literacy, new communication technologies, as well as the policies of the European Union in this area. The different reference frameworks can

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27

Bondarenko, Оlena M., Iryna V. Tarasenko, and Olha M. Yavorska. "The Role of Digital Communications in Attracting Consumers of Educational Services." Business Inform 6, no. 557 (2024): 423–31. http://dx.doi.org/10.32983/2222-4459-2024-6-423-431.

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The article discusses the influence of digital communications on the behavior of consumers of educational services and the role of digital communications in the choice of a higher education institution by consumers. An analysis of research and publications of domestic and foreign authors on the problems of attracting consumers of educational services and the role of digital communications in the process of training higher education applicants is carried out. It is noted that, in general, this area of research is gaining more and more popularity, as the role of digital technologies in the proce

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28

Eirini Zoi Kontostavlou and Anna Maria Driga. "Digital technologies for Gifted Students’ Education." Global Journal of Engineering and Technology Advances 15, no. 3 (2023): 191–204. http://dx.doi.org/10.30574/gjeta.2023.15.3.0115.

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Анотація:

In order to highlight the finest ICT strategies for talented students, this article will examine the use of information and communications technology (ICT) in gifted education. The application of ICT in gifted education, in particular, has proven successful. Teachers can engage gifted students through ICT techniques, which would be highly beneficial for them as they can grow in their aptitude and proficiency. We give a quick overview of the publications that best represent ICT techniques applied to giftedness in this study. Also shown are pu-pils with ICT talent.

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Eirini, Zoi Kontostavlou, and Maria Driga Anna. "Digital technologies for Gifted Students' Education." Global Journal of Engineering and Technology Advances 15, no. 3 (2023): 191–204. https://doi.org/10.5281/zenodo.8285353.

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Анотація:

In order to highlight the finest ICT strategies for talented students, this article will examine the use of information and communications technology (ICT) in gifted education. The application of ICT in gifted education, in particular, has proven successful. Teachers can engage gifted students through ICT techniques, which would be highly beneficial for them as they can grow in their aptitude and proficiency. We give a quick overview of the publications that best represent ICT techniques applied to giftedness in this study. Also shown are pu-pils with ICT talent.

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30

Rayter, Kseniya Alekseevna. "Transformation of marketing communications: analog, digital and phygital environment." Финансы и управление, no. 2 (February 2025): 22–34. https://doi.org/10.25136/2409-7802.2025.2.73497.

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Анотація:

The article examines the customer-oriented theories of marketing communications from 1950 to 2025. The aim of the study is to identify the influence of the technological environment on marketing communications. In the frame of this research the most significant technologies and technological products from a customer-oriented perspective over the past 75 years have been systematized. The study examines the preconditions for the emergence of digital and phygital environments, and the evolution of marketing communication practices in analog, digital and phygital environments, as well as the conce

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31

Ovretveit, John, Albert Wu, Richard Street, Harold Thimbleby, Friederike Thilo, and Annegret Hannawa. "Using and choosing digital health technologies: a communications science perspective." Journal of Health Organization and Management 31, no. 1 (2017): 28–37. http://dx.doi.org/10.1108/jhom-07-2016-0128.

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Анотація:

Purpose The purpose of this paper is to explore a non-technical overview for leaders and researchers about how to use a communications perspective to better assess, design and use digital health technologies (DHTs) to improve healthcare performance and to encourage more research into implementation and use of these technologies. Design/methodology/approach Narrative overview, showing through examples the issues and benefits of introducing DHTs for healthcare performance and the insights that communications science brings to their design and use. Findings Communications research has revealed th

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32

Naga Praneeth Yerram. "Understanding SIP and VoIP: Fundamental Technologies in Modern Communication Systems." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 10, no. 6 (2024): 665–70. http://dx.doi.org/10.32628/cseit241061111.

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Анотація:

This comprehensive article examines the fundamental technologies driving modern unified communications, specifically Session Initiation Protocol (SIP) and Voice over Internet Protocol (VoIP) systems. The article analyzes SIP's technical framework and architecture, exploring its critical role in establishing, maintaining, and terminating multimedia communication sessions across IP networks. The investigation delves into VoIP's technical foundations, examining digital voice transmission processes, infrastructure components, and economic implications in enterprise deployments. Through detailed ca

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33

Bondarenko, Оlena M., and Lуubov O. Striy. "The Impact of Modern Digital Communications on Consumer Behavior." Business Inform 2, no. 553 (2024): 346–55. http://dx.doi.org/10.32983/2222-4459-2024-2-346-355.

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Анотація:

The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communi

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Diachkova, Anna V., Olga N. Tomyuk, Anastasia R. Faizova, and Andrei Yu Dudchik. "Transformation of communications in the new (modern) digital university in the context of digital globalization." Perspectives of Science and Education 54, no. 6 (2021): 69–83. http://dx.doi.org/10.32744/pse.2021.6.5.

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Анотація:

Problem and goal. In the context of digital globalization traditional forms of communication at the university are forced to transform in order to meet educational objectives. However, the established practice of building communications in universities in new formats has revealed a number of problems of ineffective interaction between participants in the educational process. The article aims to identify the main features of the transformation of the forms of communication in distance learning at the university. Particular attention is paid to the conditions for the formation of an effective di

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Waller, Robert E., Pamela A. Lemoine, and Michael D. Richardson. "Instruction Using Social Media in Global Higher Education." Journal of Education and Development 3, no. 1 (2019): 28. http://dx.doi.org/10.20849/jed.v3i1.563.

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Анотація:

The technological revolution of the past two decades has changed communication, higher education, and the global society. As a result, there exists a wide gulf between the unlimited use of technology and higher education, particularly with respect to digital communications between professors and students. Web 2.0 digital technologies convey information in a different manner than before and allow for interaction with distance participants. Personal use of digital technologies for social media communication is one thing; social media use by professors for communication with students is another.

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Saryglar, Artysh, Oleg Gonchar, and Sergey Chirun. "Social and political processes in the context of contemporary communication technologies." SHS Web of Conferences 101 (2021): 03031. http://dx.doi.org/10.1051/shsconf/202110103031.

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Анотація:

The article is devoted to the analysis of social and political processes in the aspect of modern technologies of political communication. In particular, the issue of stability of institutional development is touched upon in the context of innovative socio-political processes associated with the introduction of information digital technologies into public policy. The authors investigate current examples of the impact of these technologies on Russian political practices and suggest current areas of work with Internet communication technologies. The authors consider the information society as a g

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37

Uhodnikova, O., A. Sokolenko, A. Ryabev, et al. "INNOVATIVE APPROACHES TO THE MANAGEMENT OF EFFECTIVE COMMUNICATIONS IN TOURISM AND THE HOTEL AND RESTAURANT INDUSTRY." Series: Economic science 7, no. 174 (2022): 9–13. http://dx.doi.org/10.33042/2522-1809-2022-7-174-9-13.

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Анотація:

The development of information technologies requires great attention of managers to the formation of information support and the promotion of goods and services to the market. The industry of tourism and hotel industry is developing in conditions of significant competition. Therefore, taking into account the relevance of the issue, the article considers innovative mechanisms for building effective management systems in tourism and the hotel and restaurant industry through the use of digital technologies. The purpose of the study is to develop ways of implementing innovative mechanisms for ensu

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38

Potapov, Andrey A., Inna V. Moreva, and Niyaz I. Latypov. "LATEST INFORMATION AND DIGITAL TECHNOLOGIES IN THE FIELD OF ECONOMY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/6, no. 143 (2024): 107–12. http://dx.doi.org/10.36871/ek.up.p.r.2024.02.06.014.

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Анотація:

The digital economy has emerged as an innovation economy that uses digital technology and electronic communications to conduct economic and business activities across a wide range of sectors, including e-commerce, digital marketing, digital financial services, software development, computer games and cloud services. The use of digital technology and electronic communications has led to a significant shift towards online business interactions, resulting in improved user experience, faster data processing and easier access to services and products. The digital economy is recognized as a major dr

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39

Zakharchenko, Volodymyr. "USE OF COMMUNICATION TECHNOLOGIES WITH A DIGITAL COMPONENT AS A MAINSTREAM IN THE ACTIVITIES OF PUBLIC AUTHORITIES." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 4(66) (December 30, 2023): 47–66. http://dx.doi.org/10.37128/2411-4413-2023-4-4.

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The article considers topical issues of use of public authorities (hereafter – PA), and both state and local self-government, communication technologies with a digital component (hereafter – CTwDC), which is especially important in the context of ensuring in Ukraine the foundations of the people's power and the development of the information society. It is determined that to increase the efficiency of communications, PA should use all their types (oral, written, visual) and the corresponding models in digital (electronic) form. It is shown that this allows PA to achieve the intended results ba

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40

Dubinina, M. G. "Ecological Footprint and Digital Technologies in Asian Countries." Statistics and Economics 21, no. 4 (2024): 27–34. http://dx.doi.org/10.21686/2500-3925-2024-4-27-34.

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The purpose of the study is to identify the impact of information and communication technologies and measures taken by telecommunications companies in China, Japan and South Korea on the environment of these countries.Materials and methods. Indexes of the ecological footprint (based on the Global Footprint Network data) and greenhouse gas emissions (based on the International Energy Agency data) for these countries are used as a measure of environmental assessment. Based on the Sustainability Reports of telecommunication companies in these countries (China Mobile, SK Telekom, KDDI and others),

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Venu Madhav Nadella. "The backbone of modern society: How telecom technologies drive societal transformation." World Journal of Advanced Research and Reviews 26, no. 2 (2025): 1425–34. https://doi.org/10.30574/wjarr.2025.26.2.1775.

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Анотація:

This technical overview examines how telecommunications infrastructure has evolved from basic communication enablement to becoming the critical foundation of modern society. It focuses on three key technologies—Service Assurance (SA), Real-time Monitoring Systems, and Operational Intelligence (OI)—that collectively transform essential sectors of society. These technologies have progressed from rudimentary network management tools into sophisticated systems ensuring high reliability in critical communications infrastructure through advanced anomaly detection and predictive capabilities. The art

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KOVAL, Oleksandr. "Integration of digital advertising technologies in hotel and restaurant management." Economics. Finances. Law 5/2025, no. - (2025): 124–30. https://doi.org/10.37634/efp.2025.5.25.

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The relevance of the paper is determined by the need to enhance the effectiveness of marketing communications in the hotel and restaurant business in the context of digital transformation and increasing competition in cross-border regions. The expansion of tourist flows from EU countries and the growing number of internally displaced persons form new requirements for service, personalization of offers, and adaptation of marketing strategies to a multicultural audience. The purpose of the paper is to substantiate conceptual and practical approaches to integrating digital advertising technologie

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43

Ryzhykh, Anastasia, Li Tiantian, and E. Simen. "Integration of digital technologies of marketing communications in modern retail." Theoretical and practical aspects of Management 2021, no. 9 (2021): 202–17. http://dx.doi.org/10.46486/0234-4505-2021-9-202-217.

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44

Ryzhykh, Anastasia, Li Tiantian, and E. Simen. "Integration of digital technologies of marketing communications in modern retail." Theoretical and practical aspects of Management 2021, no. 9 (2021): 202–17. http://dx.doi.org/10.46486/0234-4505-2021-9-202-217.

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45

Shlyapov, Ivan Viktorovich, Elizaveta Il'inichna Titovnina, and Pavel Yurievich Gurushkin. "Artificial intelligence technologies in digital HR communications: prospects and risks." Litera, no. 2 (February 2025): 72–84. https://doi.org/10.25136/2409-8698.2025.2.73198.

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Анотація:

The author discusses artificial intelligence (AI) technologies in the field of digital HR communications, their prospects and risks. The object of the research is digital HR communications, and the subject is the use of AI technologies in personnel management and optimization of HR processes. The impact of digitalization on the processes of recruitment, adaptation, training and retention of employees is investigated, as well as the advantages and disadvantages of implementing AI in HR are analyzed. Examples of domestic and foreign platforms using machine learning algorithms to automate recruit

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Kolesnik, Natalya V., and Sofia Khosueva. "Political communications and game mechanics." Semiotic studies 2, no. 3 (2022): 119–27. http://dx.doi.org/10.18287/2782-2966-2022-2-3-119-127.

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Анотація:

The article overviews the issue of interaction and mutual influence of political communications and game mechanics. Gamification of politics is postulated as a basis for understanding new forms of civil and political activity emerged in the digital age. The presented overview of research literature defines that gaming technologies, as a set of methods and techniques, influence the behavior of modern users by overcoming their passivity and involving them into political and civil processes. The paper discusses theoretical approaches to the study of digital gamification: sociological, cultural, a

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Suslov, Ivan V., and Sophia V. Tikhonova. "Digital ideology as a system of political communications." Izvestiya of Saratov University. Philosophy. Psychology. Pedagogy 25, no. 1 (2025): 14–19. https://doi.org/10.18500/1819-7671-2025-25-1-14-19.

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Анотація:

Introduction. The development of a digital society as a new stage of social evolution entails a transition to a qualitatively new level, which becomes digital. Theoretical analysis. Using a communication approach, the authors turn to the category of political communications in order to show the role of digital technologies in the modern functioning of the ideological. The concept used avoids the rigid opposition of the material and the ideal in the functioning of ideology and fits the production of the political into the general structure of social communication. This production can be viewed

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Баран, Р.Я. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 28 (26 березня 2021): 56–61. https://doi.org/10.5281/zenodo.5075401.

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This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical approach to the formulation of the concepts of "marketing communications" and "marketing communication policy" is proposed, which considers the aspect of digitalization of economic activity of tourist enterprises. It is defined that marketing communication po

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Hakimi, Musawer, Ahmad Jamy Kohistani, Abdul Shakoor Azimy, and I. Made Ardi Sudestra. "THE INFLUENCE OF EMERGING TECHNOLOGIES ON COMMUNICATION PRACTICES IN THE DIGITAL AGE." Jurnal Ilmiah Dinamika Sosial 9, no. 1 (2025): 136–53. https://doi.org/10.38043/jids.v9i1.6500.

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Анотація:

The speed with which emerging digital technologies have changed our communications has impacted many aspects of the communication process wherever people interact in their personal and professional lives. In part this study sought to explore the influence of emerging digital communication technologies on users’ communication behaviors, perceptions and attitudes. A quantitative research design was used. Data was collected online through an online survey. We collected data from 278 participants age 18 years and older. Stratified random sampling was used to provide an adequate demographic represe

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Petr, Koreniuk, and Dmytrochenkov Mykyta. "ASSESSING THE EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS FOR ENSURING THE DEVELOPMENT OF THE ENTERPRISE." ECONOMIC BULLETIN OF THE DNIPROVSK STATE TECHNICAL UNIVERSITY, no. 2(7) (December 27, 2023): 63–69. http://dx.doi.org/10.31319/2709-2879.2023iss2(7).293749pp63-69.

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Анотація:

The article has shown that the development of information technologies has dramatically changed the cost of companies for marketing communications, in which the cost of the Internet communication began to increase at the fastest pace. In the face of unprecedentedly rapid growth of Internet users increases the need to form modern marketing tools, which allows you to use Internet resources to communicate with consumers, increase their awareness to promote the goods and services of companies. The purpose of the article is to provide practical recommendations for evaluating the effectiveness of di

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