Дисертації: "Manufacturing Servitization"

1

Fiksdal, Ida, and Karan Kumar Kathuria. "Servitization in Norwegian Manufacturing." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-15832.

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Norwegian manufacturers are experiencing increasing competition from manufactures based in developing countries with substantially lower production costs. This increased competition forces manufacturers to differentiate and add more value to their offerings, in order to stay competitive. Servitization represents a strategy for Norwegian manufacturers to do so by expanding their business model to include services and ultimately provide solutions. Despite the evolvement of different servitization strategies among Norwegian manufacturers, the concept has yet to be properly studied in this context. On the basis of a multiple case study, this paper aims to identify why servitization is attractive for Norwegian manufacturers and how the strategy should be implemented. A comprehensive literature study including 26 empirical articles and 20 conceptual articles was initially conducted to provide a theoretical foundation for study. Following this, five suitable Norwegian manufacturing companies were selected as case companies. Data was collected largely by interviewing managers from the five manufacturing companies, and subsequently analysed in relation to the theoretical foundation. The study finds that servitization is attractive for Norwegian manufacturers because the strategy ensures a good alignment between the offerings and the comparative advantages of the companies, and because customers value it. Manufacturers that decide to servitize should put great emphasis on the transition required to become a servitized manufacturer. The new resources that must be developed in order to succeed with a servitization strategy, coupled with cultural and structural rigidnesses, make the required transition more problematic than companies expect. Companies pursuing a new strategy to increase competitiveness cannot, like Resource-advantage theory of competition states, purely rely on its current comparative advantages to find it. In order to do so, they must also critically consider their ability to change and adapt to the new strategies proposed. Servitization is an attractive strategy for Norwegian manufacturers considering their comparative advantages, but when bearing in mind the dynamic capabilities required to implement it, the strategy becomes less apparent.

2

Teso, Giulia. "Exploring servitization readiness in manufacturing firms." Thesis, Cardiff Metropolitan University, 2017. http://hdl.handle.net/10369/9671.

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For commoditised and mature markets, where consumer expectations are rapidly changing, manufacturers have increasingly begun to consider services as an integrated part of their offering. The shift from goods production to service provision affects the way offerings are created, exchanged and promoted. Servitization is more than adding services to products; it is a cultural and organisational phenomenon. This thesis is an exploration of servitization readiness within manufacturing firms. It combines two broad concepts: design and readiness for service. Longitudinal design cases were developed with three manufacturing companies who had expressed an interest in growth through the development of services. The selected companies have traditionally been involved in goods production, and have recently started engaging with services in different ways. Barriers and drivers for the transition from product to service were identified within the literature review and used to inform in-depth interviews with the companies. The data was analysed and informed the development of a semi-structured questionnaire to be deployed with the firms for further information gathering. This research was used to develop a readiness framework. The readiness framework is an assessment tool that allows manufacturing companies to understand where they sit in the servitization journey. In doing so, it raises awareness of the nature of change needed for service implementation. The deployment of the readiness framework and companies’ feedback showed that the firms are at different stages in the servitization journey. In discussing the potential of service within the ii organisations, the main barriers in implementation stem from the lack of fully grasping the notion and the benefits of servitization. The readiness framework attempts to bridge previous studies and models offering companies a tool to understand the nature of change needed to undertake servitization. It raises awareness amongst firms that undertaking servitisation is not just about adding services to an existing product offer, but can significantly affect the internal culture, structure and practices.

3

Min, Geum Young. "Servitization of manufacturing SMEs in motorsport." Thesis, University of Cambridge, 2010. https://www.repository.cam.ac.uk/handle/1810/252173.

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4

Samuelsson, Sofia. "Evaluating Servitization in the Manufacturing Equipment Industry." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-239680.

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In the manufacturing equipment industry, sensors integrated in manufacturing equipment is a prerequisite for higher levels of servitization, such as maintenance and product support services, as the sensors can provide data of equipment usage. In this study, a framework called Evaluation of readiness of servitization has been developed, where manufacturing equipment companies can evaluate whether they benefit from developing new solutions with a higher level of servitization. In the evaluation of servitization, a company in the manufacturing equipment industry should consider the following three factors; Value proposition’s fulfilment of customer needs, Market acceptance of value proposition and Internal capabilities to develop and deliver the solution. This study shows that all three factors must be considered for a justified evaluation. The study is based on a single case study on the manufacturing equipment company Atlas Copco Industrial Technique, and a literature review on servitization in the manufacturing industry. This study shows that uncertainty about customer needs and market acceptance of the new value proposition that servitization entails, constitute obstacles to develop new solutions with a higher level of servitization. Thereby, it is of great importance to a manufacturing equipment company to assess readiness both internally and externally when evaluating if they benefit from developing new solutions with a higher level of servitization.
Inom tillverkningsindustrin är sensorer i verktyg en möjliggörare för att utveckla tjänster, såsom underhålls- och produktsupporttjänster, då sensorerna kan tillhandahålla data om verktygens användning. I denna studie har ett ramverk benämnt Utvärdering av beredskap för tjänstefiering utvecklats. Med hjälp av ramverket kan tillverkande företag utvärdera om de profiterar av att utveckla nya lösningar med högre servicegrad. Vid utvärdering av tjänstefiering bör ett företag inom tillverkningsindustrin beakta följande tre faktorer; Värdeerbjudandets uppfyllande av kundbehov, Marknadens acceptans av värdeerbjudandet och Intern förmåga att utveckla och leverera lösningen. Denna studie visar att samtliga faktorer måste beaktas för en motiverad utvärdering. Denna studie är baserad på en litteraturstudie om tjänstefiering inom tillverkningsindustrin och en fallstudie om tillverkningsföretaget Atlas Copco Industriteknik. Studien visar att bristande kunskap om kundbehov och marknadens acceptans av det nya värdeerbjudande som tjänstefiering innebär utgör hinder för företag inom tillverkningsindustrin för att kunna utveckla värdeerbjudande med högre servicenivå. Studien visar även att det av stor betydelse för tillverkningsföretag att bedöma beredskap både internt och externt vid utvärdering av beredskap för tjänstefiering.

5

Abou-Foul, Mohamad. "Antecedents of servitization strategies in manufacturing firms and servitization's impact on firm performance : a theoretical and empirical analysis." Thesis, University of West London, 2018. https://repository.uwl.ac.uk/id/eprint/5497/.

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Manufacturing firms have vigorously pursued opportunities for profitability and growth through service-led growth strategies. A major part of the existing literature has focused on such strategies and has shown that this phenomenon is prevalent and growing in most developed economies. However, very little systematic evidence regarding the extent or consequences of servitization, based on comprehensive survey research, yet exists. Furthermore, the current body of research presents contradictory findings regarding the impact of servitization on firm performance. Drawing on the theoretical framework of the resource-based view, this research seeks to shed some light on this question by exploring the effect of servitization on firm performance. Through a survey of 185 U.S. and European manufacturing firms, along with the use of secondary financial data, this thesis provides empirical evidence that servitization has a direct, positive effect on firm performance. The study also finds that for the vast majority of manufacturers, the development of learning capabilities has served as a significant driver of servitization. Furthermore, the relationship between servitization and firm performance is moderated by industry dynamism. The original contribution of this research to the field of knowledge is twofold, including a theoretical contribution through the validation of the theoretical model and its implications for the literature, and a pragmatic contribution through the managerial implications of the findings. The findings have significant managerial implications because achieving superior bottom-line results is contingent upon the integration of those learning-and service-specific capabilities that transform the nature of an offering. Such integration enables the manufacturing firm and its customers to achieve radically improved operation within their ecosystems.

6

Sun, Shuie. "Servitization dynamics and financial and environmental performance in China's manufacturing enterprises." Thesis, Université de Lille (2018-2021), 2021. https://pepite-depot.univ-lille.fr/ToutIDP/EDSESAM/2021/2021LILUA028.pdf.

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Dans le processus de servitisation de la fabrication, le gouvernement chinois accorde une grande attention à deux questions, à savoir la relation entre la servitisation de la fabrication et les performances financières de l'entreprise manufacturière chinoise, et la relation entre la servitisation de la fabrication et la performance environnementale dans le contexte de la détérioration de l'environnement en Chine. Sur la base des données spécifiques de la Chine, l'impact de la servitisation manufacturière sur les performances financières et environnementales des entreprises est analysé dans cette thèse.En ce qui concerne le premier problème, une étude empirique du point de vue de l'hétérogénéité régionale, de l'hétérogénéité des sous-industries et de l'hétérogénéité des types est menée. L'impact de la servitisation manufacturière de 30 sous-industries, 31 provinces (villes) et 4 types différents d'entreprises sur les performances financières de la Chine est discuté en utilisant les données obtenues auprès de 512 entreprises manufacturières. Quatre conclusions principales peuvent être tirées : (1) Dans l'ensemble, il existe une relation non linéaire positive entre la servitisation et la performance financière des entreprises manufacturières chinoises. (2) Dans les entreprises manufacturières d'État et les entreprises manufacturières privées, l'impact de la servitisation sur la performance financière des entreprises présente un « type selle ». (3) La servitisation au cube de six provinces (Jiangsu, Fujian, Zhejiang, Anhui, Guangdong et Guangxi) a réussi le test de signification, indiquant la relation non linéaire entre la servitisation de fabrication et la performance financière. (4) La servitisation au cube de 9 sous-industries a réussi le test de signification, suggérant la relation non linéaire entre la servitisation de fabrication et la performance financière. Ces sous-industries sont l'industrie de transformation des produits secondaires de l'agriculture (C13), l'industrie agroalimentaire (C14), la fabrication de textiles (C17), la fabrication de matières premières chimiques et de produits chimiques (C26), l'industrie pharmaceutique (C27), la fonte et le calandrage des métaux ferreux. industrie de transformation (C31), industrie de la fonte des métaux non ferreux et de la calandre (C32), fabrication d'équipements généraux (C34), fabrication de matériel ferroviaire, naval, aérospatial et d'autres équipements de transport (C37). En outre, il existe une relation linéaire positive entre la servitisation et la performance financière dans l'industrie de la fabrication de machines et d'équipements électriques (C38).Pour le deuxième problème, la chaîne de valeur mondiale apporte non seulement un commerce de valeur ajoutée, mais forme également une chaîne d'émission de carbone commerciale mondiale. La méthode de décomposition en valeur ajoutée prend mieux en compte les caractéristiques de la servitisation, c'est une explication plus complète des sources régionales et industrielles de la servitisation manufacturière. Une étude basée sur le point de vue de la chaîne de valeur mondiale est menée pour présenter la relation entre la servitisation manufacturière et la performance environnementale, on peut conclure que : (1) Lorsque le niveau de servitisation est faible, une augmentation de la proportion de servitisation dans les exportations manufacturières promouvoir les émissions de carbone du commerce d'exportation, mais lorsque le niveau de servitisation est élevé, l'augmentation de la proportion de servitisation réduira plutôt les émissions de carbone. (2) L'effet d'échelle et l'effet structurel causés par la servitisation de la fabrication entraîneront une augmentation des émissions de carbone. (3) L'effet technologique, l'effet capital étranger et l'effet de régulation environnementale apportés par la servitisation n'ont aucun effet sur la réduction des émissions de carbone
In the process of manufacturing servitization, Chinese government pays great attention to two questions, namely, the relationship between manufacturing servitization and financial performance of China’s manufacturing enterprise, and the relationship between manufacturing servitization and environmental performance in the context of China's deteriorating environment. Based on the specific data from China, the impact of manufacturing servitization on enterprise financial performance and environmental performance are analyzed in this thesis.Regarding to the first problem, an empirical study from the perspective of regional heterogeneity, sub-industry heterogeneity, and type heterogeneity is conducted. The impact of manufacturing servitization of 30 sub-industries, 31 provinces (cities) and 4 different types of enterprises on financial performance of China is discussed by using the data obtained from 512 manufacturing enterprises. Four major conclusions can be drawn: (1) Overall, there is a positive nonlinear relationship between servitization and financial performance of China's manufacturing enterprises. (2) In the state-owned manufacturing enterprises and private manufacturing enterprises, the impact of servitization on financial performance of enterprises presents a “saddle type”. (3) Servitization cubed of six provinces(Jiangsu, Fujian, Zhejiang, Anhui, Guangdong and Guangxi) passed the significance test, indicating the nonliner relationship between manufacturing servitizaion and financial performance. (4) Servitization cubed of 9 sub-industries passed the significance test, suggeting the nonliner relationship between manufacturing servitizaion and financial performance. These sub-industries are agriculture sideline products processing industry (C13), food manufacturing industry (C14), textile manufacturing (C17), manufacturing of chemical raw materials and chemicals (C26), pharmaceutical manufacturing industry (C27), ferrous metal smelting and calender processing industry (C31), non-ferrous metal smelting and calender processing industry (C32), general equipment manufacturing (C34), railway, ship, aerospace and other transport equipment manufacturing (C37). Besides, there is a positive linear relationship between servitization and financial performance in the electrical machinery and equipment manufacturing industry (C38).For the second problem, the global value chain not only brings trade in value added, but also forms a global trade carbon emission chain. The value-added decomposition method better considers servitization characteristics, it is a more comprehensive explanation of the regional and industrial sources of manufacturing servitization. An study based on the global value chain point of view is conducted to present the relationship between manufacturing servitzation and environmental performance, it can be concluded that: (1) When servitization level is low, an increase in the proportion of servitization in manufacturing exports will promote carbon emissions of export trade, but when servitization level is high, the increase in the proportion of servitization will instead reduce carbon emissions. (2) The scale effect and structural effect caused by manufacturing servitization will lead to the increase of carbon emission. (3) The technological effect, foreign capital effect and environmental regulation effect brought by servitization have no effect on carbon emission reduction

7

Kamal, M. M., Uthayasankar Sivarajah, A. Z. Bigdeli, F. Missi, and Y. Koliousis. "Servitization implementation in the manufacturing organisations: classification of strategies, definitions, benefits and challenges." Elsevier, 2020. http://hdl.handle.net/10454/18309.

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Yes
The integration of products and services into a bundled product/service offering by manufacturing organisations is seen as a global trend in today’s competitive business environment. The shift of product-based manufacturers towards offering business solutions and value-added services to consumers is termed as ‘Servitization’. Contrary to the potential benefits expected by adding service activities to the offerings, advocates voice their concerns towards experiential problems and challenges in employing the servitization strategy – termed as ‘Servitization Paradox’. Nevertheless, the shift from product-based delivery to a service-based provision has the potential to significantly impact on developing sustainable and eco-friendly environment. To provide greater insights to the servitization phenomenon, this paper presents a comprehensive analysis of the servitization implementation in manufacturing organisations. In order to respond to the latter, we propose the following three research questions “Q1 – what are the different types of servitization strategies”, “Q2 – what are the different servitization definitions”, “Q3 – what are the potential benefits in selecting a servitization strategy?”, “Q4 – what are the challenges in transitioning towards servitization?”. A systematic literature review is carried out to understand the past trends and extant patterns/themes in the servitization strategy research area, evaluate contributions, summarise knowledge, thereby identifying limitations, implications and potential further research avenues. The key findings confirm servitization studies have contributed both conceptually and empirically to the development and accumulation of intellectual wealth to the manufacturing operations and supply chain discipline. Moreover, the findings clearly indicate the potential of servitization in transitioning manufacturing organisations (e.g. benefits) and utilising innovative technologies to generate business value. Nevertheless, some voices are backing further research/development in the area of servitization due to the several existing challenges.
The full-text of this article will be released for public view at the end of the publisher embargo on 15 Feb 2022.

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Pham, Phuoc Hoang Minh. "Impact of IoT Technology on Digital Servitization and Business Performance of Manufacturing Firms." University of Toledo / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1566550331986294.

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9

Kamalakar, Vidya. "Servitization in Electronics Manufacturing Firms : Applying and Evaluating the Integrative Product-Service System (PSS) approach." Thesis, Högskolan i Halmstad, Akademin för informationsteknologi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-43835.

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The digital revolution has led to a drastic transformation of electronics manufacturing industries globally. A growing number of companies are continually investing in digital technologies to remain competitive. Artificial Intelligence (AI), Industrial Internet of Things (IIoT), Big data, Robotics, etc. and smart devices have been widely adopted to improve efficiency, connectivity, and productivity of businesses. To cope with increased competition and customer demands, electronics manufacturing companies have broadened their interest in service innovation. However, companies pursuing a servitization strategy often lack an established framework i.e. method and tools to design new services. Besides, research indicates that existing frameworks with the potential to support this development are not contextualized to the electronics manufacturing industry. This design study, therefore, evaluates and proposes how the Integrative PSS approach can be adapted to suit the electronics manufacturing context to support services. The findings suggest that some models used in this approach were found to be unfavorable in the development of services. In such cases, the study contributes by providing suggestions on what models to adapt and how in the integrative PSS approach to support electronic manufacturing companies in their servitization process. The artifact is an exaptation since a known solution is extended to solve a problem in a new context and of the type instantiation.

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Aurich, Karin, and Jessica Öhman. "Is more Really Merrier? : Challenges of using External Service Providers for Servitized Manufacturing Companies." Thesis, Linköpings universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-82351.

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Bakgrund: Tjänstefiering i tillverkningsföretag är ett aktuellt ämne där företag övergår från att endast sälja varor till att erbjuda kombinationer av varor och tjänster. Denna förändring är inte helt enkel eftersom företaget måste förbättra attityden mot tjänster i företagskulturen samt upprätta lämplig infrastruktur för produktionen av tjänster. Genom att använda sig av extern tjänsteleverans där man samarbetar med en annan part är det möjligt att bli mer flexibel och dela riskerna. Syfte: Syftet med denna uppsats är att identifiera och kategorisera utmaningar med tjänsteproduktion för en serviceorganisation i ett tillverknings-företag. Vidare analyserar vi även hur användningen av externa tjänste-leverantörer påverkar dessa utmaningar. Genomförande: Genom att göra en fallstudie på ett tjänstefierat tillverkningsföretag i Sverige, och intervjua fyra chefer inom serviceorganisationen har vi haft möjlighet att utöka och fördjupa den nuvarande litteraturen som handlar om utmaningar med extern tjänsteleverans. Teori: Ett teoretiskt ramverk med utmaningar i de tre delarna av tjänste-produktion har skapats; tjänsteutveckling, intern organisatorisk design och leverans av tjänster. Slutsats: Att använda sig av externa partners vid leverans av tjänster medför flertalet utmaningar för en serviceorganisation i ett tillverkningsföretag. Vår studie visar även att extern leverans av tjänster påverkar vissa utmaningar med tjänsteutveckling såväl som med intern design av en organisation.

11

Gunnarsson, Daniel, and Jonathan Axelsson. "Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing." Thesis, Linköpings universitet, Industriell ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157357.

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Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. This thesis aims to contribute to the academical field of servitization and business model literature, within the context of a non-disruptive industry with a slow technological development rate. This is done by addressing the following purpose: to understand how hardware manufacturing companies can integrate software services in their existing business model. In order to fulfill this thesis’ purpose, the research questions answered address how a hardware manufacturing company’s business model can be affected by servitization, but also how the process of business model innovation can be facilitated in the organization. This master’s thesis is anchored in a qualitative, interpretive case study – where the empirical data has been gathered from semi-structured interviews and internal case company documents. The findings from this thesis show that servitization can affect company business model in several ways. The first one is the shift towards customercentricity, both in terms of the design of the value proposition and the way of working with the customers. However, the findings show that companies in this context may experience difficulties with designing a value proposition that is desirable to the customer. Problems with demonstrating the benefits of the servitized value proposition might also arise. Furthermore, this thesis also concludes that there can be issues in translating a manufacturing company’s value proposition into concrete revenue streams and moving from traditional cost-based pricing methods to value-based pricing strategies. Also, manufacturing companies in this context might struggle to realize its value proposition if there is not a sufficient amount of dedicated resources, competences and activities dedicated to completing the transition. This thesis also concludes that in order to facilitate the process of business model innovation within the organization, there needs to be a supportive culture to the innovation, but also clear goals and strategies that fits the overall strategies of the company. These strategies also need to be appropriately communicated within the organization. Companies might experience difficulties in rooting the business model in the overall strategy, and failing to do so can affect the internal perception of the innovation in a negative manner. This thesis aims to contribute to the understanding of the concepts of the business model and innovation of the business model in the context of servitization. This study is performed as a context-specific study within a non-disruptive industry with a slow technological development, which differs the study from earlier research within this research field.

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Furberg, Matilda, and Anna Naumburg. "Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264184.

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Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. Services are harder to imitate and have therefore potential to create competitive advantage. However, because of the limited number of studies examining the transition from one business model to another in combination with servitization and digitalization, a gap is identified in the literature. Thus, the purpose of this study is to explore how an incumbent manufacturing firm can create and obtain value by implementing servitization and digital services in its current business model. The purpose of this thesis is achieved through a single case study of an incumbent manufacturing firm within the dairy farming industry. The findings suggest that implementing digital services in an incumbent manufacturing firm improves competitive advantage as they increase the barriers of adoption to competitors and third-parties; thus, improve the customer loyalty and the customer lock-in effect. When conceptualising servitization and digitalization, it is important to establish a clear framework for digital services, which should be aligned with the company’s overall strategies and processes. To meet the growing demand for more efficiency and flexibility, it is proposed to lay additional focus on the construction and development of the digital platform. Further, this study investigates how the development of digital services for predictive maintenance affects the business model of an incumbent manufacturing firm. From the conceptual framework developed in this study, it is emphasised that five business model elements are important to focus on in the era of digitalization, namely: value proposition, revenue streams, channels, customer relationships and key partner networks. The findings suggest to use adapting services such as performance-based contracting with a subscription model and add-ons. In addition, co-creation with customers in an early stage of the innovation process is deemed key to develop suitable services, while improving the customer relationship. Moreover, it is important to have in mind that digitalization enhances the transparency of information; thus, it is crucial to develop standardised frameworks to retain a trustworthy customer relationship. Consequently, it is argued as important to update the revenue model for digital services with a cohesive pricing strategy worldwide. Furthermore, this study suggests moving step by step towards direct selling, while remaining a good relationship with the external dealers. Due to the fact that not all customers have the prerequisites for implementing digital services, the degree of digitalization and direct selling must be adapted to the unique situation and service provided. By analysing how servitization as an effect of digitalization affects the business model of an incumbent manufacturing firm, this thesis contributes to extant knowledge within the fields of servitization, digitalization and business models. Furthermore, this thesis contributes to managerial knowledge with an in-depth contextualised knowledge of a possible servitization transition as a business model innovation.
På grund av digitalisering som teknologiskifte tvingas många etablerade företag att kämpa för att behålla sin position på marknaden. En lösning till detta är tjänstefiering, vilket har visat på stora möjligheter för värdeskapande i olika industrier. Dessutom är tjänster svårare att imitera, vilket leder till ökad konkurrenskraft. Idag finns det ett begränsat antal studier som undersöker övergången från en affärsmodell till en annan i kombination med tjänstefiering och digitalisering, vilket har lett till ett gap i litteraturen. Därav syftet med denna masteruppsats: att undersöka hur ett etablerat tillverkningsföretag kan skapa och förädla värde genom att integrera tjänstefiering och digitala tjänster i den nuvarande affärsmodellen. Syftet med denna studie uppnås genom en fallstudie hos ett etablerat tillverkningsföretag inom mjölkproduktionsindustrin. Rapportens resultat indikerar att en implementation av digitala tjänster i ett etablerat tillverkningsföretag förbättrar konkurrenskraften då den ökar barriärer för konkurrenter och tredjeparter, därmed ökas kundlojaliteten och förhindrar kunden från att byta leverantör. Vid konceptualisering av tjänstefiering och digitalisering är det viktigt att skapa ett tydligt ramverk, vilket även bör anpassas till företagets övergripande strategier och processer. För att möta den växande efterfrågan av ökad effektivitet och flexibilitet bör ytterligare fokus läggas på konstruktion och utveckling av den digitala plattformen. Vidare undersöker denna studie hur utvecklingen av digitala tjänster för förebyggande underhåll påverkar affärsmodellen hos ett etablerat tillverkningsföretag. Utifrån det konceptuella ramverket, skapat i denna studie, har fem affärsmodellelements valts ut som anses extra viktiga för studien: värdeerbjudandet, intäkter, kanaler, kundrelationer och partners. Studiens resultat föreslår anpassade tjänster såsom prestationsbaserade kontrakt med prenumerationsmodell och tilläggsval. Dessutom anses samverkan med kunden i ett tidigt skede av innovationsprocessen vara en nyckel till att utveckla rätt tjänster, samtidigt som kundrelationen förbättras. Det är även viktigt att tänka på att digitalisering ökar informationstransparensen och därför är det viktigt att utveckla standardiserade ramverk för att bibehålla tillförliten i kundrelationer. Således argumenterar studien för att uppdatera inkomstmodellen för digitala tjänster med en sammanhängande prissättningsstrategi över hela världen. Vidare anses det viktigt med ett stegvist skifte mot direktförsäljning, samtidigt som det är nödvändigt att bibehålla en bra relation med de externa återförsäljarna. På grund av det faktum att alla kunder inte har samma förutsättningar att erhålla digitala tjänster måste graden av digitalisering och direktförsäljning anpassas till den unika situationen och tjänsten. Genom att analysera hur tjänstefiering som en effekt av digitalisering påverkar affärsmodellen för ett etablerat tillverkningsföretag bidrar denna avhandling till existerande kunskap inom tjänstefiering, digitalisering och affärsmodeller. Vidare bidrar denna avhandling till ledningskunskap för chefer med fördjupad kontextualiserad kunskap i en fallstudie genom att föreslå en tjänstefieringsövergång som en affärsmodellsinnovation för att anpassa sig till dagens digitala värld.

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Mobtaker, Sare. "Transition towards digital servitization in fossil-free society : An explorative study in the construction equipment industry." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-55243.

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Sustainability is one of the mega trends that is emerging nowadays. It is built on protecting our planet and its resources. Agenda 2030 is a universal call to action, which demonstrates the significance of moving towards sustainability in three different areas of environmental, social, and economic at the international level. One of the focal points of environmental sustainability deals with climate change due to using fossil fuels and greenhouse gas emissions. Sweden aims to be one of the world’s first fossil-free nations, and its initiative Fossil Free Sweden offers roadmaps in different sectors to accomplish this goal. Growing the service business through using digital technologies is a strategy many companies tend to in the fast-changing world. Although it potentially leads to competitive advantage and enhancing revenues, it is a challenging situation, particularly for industrial firms. This study seeks to consider a more holistic view regarding the transition that companies need to take by 2030 in pursuing digital servitization and at the same time becoming fossil fuel free. Surviving the transition can not happen without revising business models and exploring new business opportunities. To address this issue, an explorative case study is performed in a manufacturing company in the construction equipment industry to collect, analyze and frame the existing knowledge in digital servitization and business model, moreover, to identify the factors that industrial firms should consider in improving their service business in the transition towards fossil-free society. To do so, 1) a set of coproduction sessions are held in the case company with advanced engineering and researchers, 2) as well an online survey is distributed inside the case company, to collect valuable knowledge and practical insight. The outcome of the research is a framework that can be used as a practical guide to support firms in the transition towards digital servitization and help them to figure out their current position in case of offerings and business models and plan for the next steps and new opportunities. In addition, six important factors with their sub-factors are offered accompanied by six general guidelines that firms should consider in their journey towards the transition.

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Sundén, Lina. "Designing Revenue Models for Smart, Connected and Integrated Product-Services." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64469.

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Purpose - The purpose of this master thesis is to enhance knowledge about how revenue models for smart, connected and integrated product-services come about. Thus, the author aim to primarily contribute to the revenue model literature with insights on processual characteristics and activities. Method – The thesis uses an exploratory single case-study approach, based on qualitative data gathered mainly from semi-structured interviews. In total six manufacturing companies and five experts within relevant areas were included in the study. Data were analyzed through an abductive analysis approach, and a combination of the Gioia Methodology and Thematic coding. Findings – The study’s main findings show that the process when designing revenue models for smart, connected and integrated product-services, is characterized by an iterative phase layout and a strong customer focus. Key activities include pilot project testing, continuous evaluations and an organizational transformation, beginning with some initial analyzes to continue with a stepwise implementation and rollout of a new integrated product-service offer. Research limitations/implications – This study is limited by the single case study approach, and the aim to merely develop theory, not practically test it. The study contributes to the revenue model literature by enhancing knowledge about the processual characteristics when developing revenue models. Also, the processual framework provides structure and guidance for management at mature manufacturing companies. Originality/value – The novel contribution of this study is a processual framework and enhanced knowledge about the design process in the so far scarcely explored area of revenue models for smart, connected and integrated product-services. Keywords - Revenue models; Servitization; Digitalization; Smart, connected products; Manufacturing industry Paper type - Master thesis

15

Björklund, Moa, and Caroline Wallén. "Tjänstefiering och dess möjliga värdeskapande inom Electronic Manufacturing Service marknaden : En kvalitativ fallstudie av Inission AB." Thesis, Karlstads universitet, Fakulteten för hälsa, natur- och teknikvetenskap (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85633.

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Under det senaste århundradet har den globala uppvärmningen ökat och samhället står inför en stor utmaning, ett skifte bör ske för att skapa en hållbar framtid. Företag måste idag utveckla metoder för att på ett innovativt sätt fortsätta växa ekonomiskt, men samtidigt väga in de miljömässiga och sociala aspekterna i sin verksamhet. Tjänstefiering är ett sätt för företag att utöka sitt erbjudande och skapa värde för sina kunder. Genom att addera tjänster till existerande produkter skapas en möjlighet att stärka sin position på marknaden. Den här studien syftar till att förstå på vilket sätt en hållbarhetsanalys, som tilläggstjänst, kan skapa värde för kunderna till ett Electronic Manufacturing Service (EMS)-företag. Studien bidrar med teoretiska insikter kring Life Cycle Sustainability Analysis (LCSA) och dessa praktiska tillämpning. Studien bidrar även med insikter kring värdeskapande samt korrelationen mellan tjänstefiering och hållbarhet. För att identifiera vilket värde en hållbarhetsanalys kan skapa har tio semistrukturerade intervjuer genomförts. Resultatet visar på fyra olika faktorer som påverkar värderingen av en hållbarhetstjänst. Dessa är: krav från försörjningskedjan; kostnaden av tjänsten (komplex avvägning mellan fördelar och uppoffringar); regleringar, lagar och mål samt ansvarsfördelningen mellan kund och leverantör. Dessutom indikerar resultatet att tjänstefiering kan stärka företagets position på marknaden. En rekommendation till framtida forskning är att fortsatt undersöka korrelationen mellan tjänstefiering och lönsamhet samt mellan tjänstefiering och hållbarhet.
During the last century, global warming has increased and society faces a major challenge, a shift should take place towards a sustainable future. Companies must develop innovative methods to continue to grow economically, but at the same time take the environmental and social aspects into account. Servitization is a way for companies to expand their offering and create value for their customers. By adding services to existing products it creates an opportunity to strengthen their position in the market. This study aims to understand how a sustainability analysis, as an add-on service, can create value for an EMS- company's customers. The study contributes with theoretical insights regarding the use of LCSA and its practical applications. The study also provides insights regarding value creation along with the correlation between servitization and sustainability. In order to identify what type of value a sustainability analysis can create, ten semi-structured interviews were conducted. The results show four different factors that affect the value of a service. These are: demand from the supply chain, the cost of the service (a complex balance between benefits and sacrifices), regulations, laws and goals, and the areas of responsibilities between customer and supplier. In addition, the results indicate that servitization can strengthen the company's position on the market. A recommendation for future research is to further investigate the correlation between servitization and profitability and whether servitization can contribute to increased sustainability.

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Yang, Miying. "Sustainable value analysis for product-service systems." Thesis, University of Cambridge, 2016. https://www.repository.cam.ac.uk/handle/1810/267855.

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An increasing number of manufacturing firms are developing new business models to improve sustainability in the face of growing environmental and social challenges. Product-service systems (PSS) are regarded as promising sustainable business models with significant potential to synergise economic, environmental and social value, together termed ‘sustainable value’. This research investigates ways in which manufacturing firms can identify opportunities for sustainable value creation in PSS business models. The research aims to make theoretical and practical contributions to the fields of sustainable business models, sustainable PSS and sustainable value. The research adopts a qualitative theory building approach, in which theory can be transformed into practice. It involves eight case studies and one focus group formed of manufacturers who provide PSS solutions. A practical-research tool, the Sustainable Value Analysis Tool, is developed to collect data and to provide business support. The key research findings and contributions to theory and practice are: · The research proposes a new PSS classification system based on the ownership of products and changes in ownership. This classification distinguishes the potential for sustainability of each PSS type more clearly than existing PSS classifications. · The research introduces a new concept, value uncaptured, and identifies four forms of this. The introduction of this concept provides a novel perspective of studying value exchange in business models. · The research identifies 26 sources of value uncaptured throughout the product life cycle. These can be used to help industrial practitioners to identify value uncaptured in a structured way. · The research proposed that the act of turning value uncaptured into value opportunities is an effective approach for improving sustainable value creation in business models. This has been empirically demonstrated. · The research proposes a model to understand how and where value uncaptured can be turned into value opportunities. This model comprises two mechanisms, two directions, and fourteen key tactics. The model improves theoretical understanding of the sustainable value creation system and can be applied in practice to help companies search for value opportunities in a systematic and strategic way. · The challenges of turning value opportunities into value are identified. The findings have been used to develop a framework for sustainable value creation in PSS business models. The proposed tool has been validated and used in workshops for purposes including research, consultancy, business education and university education. This research thus makes contributions to both academic knowledge and industrial practice.

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Petrovski, David, and Joao Pedro Pestana. "How an Integrated Offer of Products and Services Enhances Added Value : A case study of Liko AB and Index AB." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33505.

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The growth of the service sector, after the Second World War, represented one of the changes brought by the Third Industrial Revolution. Nowadays, the service sector makes up the bulk of today’s economies around the world. However, too much emphasize on the development of the service sector, can be harmful for the economies in the long run. Therefore, the manufacturing sector should not be neglected, but developed along with the service sector. During the past decades, the manufacturing and the service sectors “worked” alongside through the servitization. The product and service integrations that manufacturers are offering, not only create additional value for the products, but also allow the manufacturers to expand their market share, gain higher revenues, attract new customers, etc. The development of the new technologies have enhanced and stimulated the product and service integration, which creates additional value. The additional created value is not beneficial only for the companies, but also for the customers, since it increases the customers’ satisfaction. Moreover, due to the creation of hi-tech products, the manufacturers include expertise and training as part of the integrated offers, which is a benefit plus for the customers.

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Chen, Ya-Chun, and 陳雅君. "On Manufacturing Servitization and Performance of Manufacturing Servitization from The Interorganizational Relationships." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/yrsdch.

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碩士
國立宜蘭大學
應用經濟與管理學系經營管理碩士班
102
The trade, capital, talent and technology quickly move between the multinational with globalization in recent years. With the emergence of new markets, affecting the global industry development, shorten the length of the supply chain of industry, cut down the profit of manufactures. Thus, the manufacturing sector’s strategy toward to be a service provider. The empirical research was designed from the manufacturer’s point of view, explored the relationship intensity and collaborative capability between manufacturers and their clients affect the extent of manufacturing servitization. Furthermore, discuss the extent of manufacturing servitization whether have a positive effect on the performance of manufacturing servitization. This research granted 126 questionnaires and recovered 89 valid questionnaires. The research results by collected questionnaires and linear structural analysis ： the premiership and knowledge distance have a positive effect on the extent of manufacturing servitization, and high extent of manufacturing servitization positively affect the performance of manufacturing servitization.

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Chen, Che-Yao, and 陳哲堯. "Constructing Servitization Model for Manufacturing Firms." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/wb8b5r.

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博士
國立臺北科技大學
工商管理研究所
102
In an era of global competition, “servitization” becomes a field that the manufacturing industry actively engages itself to. A number of companies with product-based operations are actively transforming to companies with service-based operations to gain competitive advantage. However, most studies concerning the servitization of the manufacturing industry only present concepts. Although there are successful cases, the planning tools and methods for the servitization of the manufacturing industry are rarely known. The key steps for improving the service-centric operations deserve further understanding, exploration, and clarification. This study conducted literature review, collected secondary data, conducted expert interviews, analyzed data from extensive sources, generalized strategic concepts, and proposed a flowchart that suits the servitization procedures of the manufacturing industry in Taiwan. The development structure comprised of 3 stages and 6 steps for systematically promoting the servitization of the manufacturing industry. The research methods included descriptive multiple-cases study, in-depth interviews, workshops, participation in the guidance of servitization for the case company, and surveyed the opinions of the management on servitization. The purposes were to understand the logic of how servitization is promoted in the manufacturing industry, discuss the cultivation of service innovation concept and content from the changes of business model, and compare multiple cases to make the research conclusions more solid, convincing, and applicable to more cases. This study also identified the similar or dissimilar patterns of these cases, in order to clarify the actual scenarios and contexts. The findings can provide a reference for the manufacturing industry in Taiwan in terms of the servitization development.

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Chou, Chun-Yi, and 周峻毅. "The Practice of Servitization within Manufacturing." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/z6qqbt.

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碩士
國立中央大學
企業管理學系
106
There is growing rapidly and uncertainty in today’s environment. In order to face this change, manufacturers begin to offer services that adding value to their offerings for increasing profit. The term given to a transformation where manufacturers increasingly offer services that are tightly coupled to their products, called “Servitization”. This study explores the relationship between production performance and service performance in manufacturing through empirical analysis. Therefore, this study also explores how service-oriented firms are based on information technology. In addition, the transformation of manufacturing into a service-oriented architecture allows its products to have added value different from competitors and enhance business performance through information technology. This study conducts the practice of service-oriented by 263 Taiwanese manufacturing companies. The components of the model include information technology, service-oriented architecture, performance of production and service. By using path analysis and structural equation modeling, our finding shows that IT has a direct and obvious impact on industrial innovation and agile production in the manufacturing. It can meet customer needs through the fast and diverse way, which affects performance of production and service.

21

HSU, Yi-Chun, and 徐毅純. "The impact of Taiwan's industrial manufacturing servitization." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/48730076594036074642.

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碩士
國立彰化師範大學
工業教育與技術學系
100
Servitization and service innovation has gradually become a topic in recent years. Many companies have come to realize it and then carry out internal reforms, including the marketing innovation, organizational innovation, product innovation and process innovation. In this study, the manufacturing and service industries serve as the research subjects. We are going to investigate the opening degree of enterprises by the differences of innovation and innovative information sources. Besides, we are going to discuss what kind of industries has significant innovation in the manufacturing industries and the innovation status in the service industries. Through Taiwan's second innovation survey database, the result of this study indicates that the electronic group has a significant innovation in the manufacturing industry. In addition, as for that types of innovation in service industries, only the depth of product innovation is not significant.

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Ke-Lun, Lin, and 林克倫. "Research of Evaluation Model for Manufacturing Servitization." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/46743339416073603416.

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碩士
長榮大學
經營管理研究所
99
In the new century the 21st, with industrial structure change speedily, varied innovative services pop up, even the well-developed manufacture industry also try to add new service elements in the original operate mode. Obviously, the servitization of manufacturing become the first wave of industrial revolution. The manufacture is a vital element in Taiwan's economic development, and it is also irreplaceable in several advanced countries. Now it is a global competition era, but the research of the servitization of manufacturing in Taiwan is still lacking while current manufacture industries trying to transformed. The research content and direction of the servitization of manufacturing always have huge difference. Althought now it continuing cumulative some researches at home and abroad, however, on ability side it still weak. Base on the result, the purpose of the research is developing the Scale for servitization of manufacturing. In this stage, the methods of literature review, interview, content analysis, and triangulation are used. In the stage of construction of measuring model, in order to review the Internal Consistency and its stability, the Skewness and Kurtosis, Item-Total Correlation Coefficients, common factor analysis, Cronbach's a Coefficients are used for scale credibility test. The validity of Scale is emphasized; the construct validity is CFA（Confirmatory Factor Analysis） by SEM（Structural Equation Models）. The Goodness-of-Fit and convergent validity of the 5 measurement perspectives and 31 questions in this scale is verified by competition model.Through the reliability and validity of the scale, it does not only acts as a effective way for manufacture services, it will also be a good reference to those followers who want to do research or establish related scale.

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Chang, Hsin-Wen, and 張馨文. "The Servitization of Manufacturing: Relationship Marketing Research." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/55258466028509245222.

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碩士
國立彰化師範大學
企業管理學系
101
Taiwan's manufacturing industry is the backstage driving force of Taiwan’s economy. It has focused on the technology, and has founded a competitive industrial base. Most of them are original equipment manufacturer (OEM), however, after the financial crisis, the OEM business model has been threatened by the internationalization, the rise of emerging countries and the global trend of economic integration. Therefore, servitization has formed a new trend in recent years. The manufacturing industry can move from the demand side to the integrated service side by servitization. Servitization not only can improve the competitive advantage but also can combine the services and products with a higher-value e totally solution. Following the past servitization studies, most of them discuss the definition of servitization, the causes of servitizaion, the organization innovation and the applications of strategic aspect. The majority of research method is qualitative research, in order to discuss the impact of servitization, however seldom of them set the servitization as a moderator in relationship marketing model. This study uses the quantitative research method, and sets servitization as the moderator variable discuss the moderator effect in the relationship marketing model. The results of this study were found： (1) the relationship quality has significantly positive effect on cooperation (2) cooperation has positive has significantly positive effect on loyalty (3)servitization was moderated the relationship quality on cooperation.

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Tsai, Chuan-Chuan, and 蔡娟娟. "An Investigation of the Servitization in Manufacturing Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/25390637018642028066.

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XIE, ZONG-JUN, and 謝宗雋. "The Impacts of Manufacturing Servitization upon Marketing Innovation." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/bhvma6.

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碩士
國立雲林科技大學
企業管理系
105
With the division structure of industry and the change of rapid development in the international environment, developing countries facing land costs and low labor wages are no longer competitive. In order to differentiate the competitive advantage and create a high-profit business model, the manufacturing industry has gradually changed from the traditional low-margin manufacturing to high value-added services and integrated business model. That is called "Servitization". The development of new services require different ways of marketing to accelerate the understanding of services and trading procedures for customers. 　　In the past, some scholars have proposed that when executing servitization, manufacturers should develop core products and innovative services at the same time. Besides, manufacturers have to promote to the customers. Therefore, there’s a demand for new marketing activities different from the previous simple sales. However, few literatures discuss the relationship between marketing innovation and the type of marketing innovation when manufacturers conduct servitization, as well as whether " the customer type" have impact on the relationship between servitization and marketing innovation activities. Therefore, this study adopts the "Taiwan second-time Industrial Innovation Survey Database" for research, defines six types of marketing innovation and uses the statistical regression approach to explore the influence between servitization and different types of marketing innovation to make up for gaps in past research. In addition to studying the relationship between servitization and marketing innovation, this study also explores the impact of the customer type of the manufacturer on marketing innovation and the relationship between the customer type and the manufacturers which have already conducted servitization to understand and clarify the reasons why the manufacturers develop marketing innovation. 　　The results of the study show that compared with those manufacturers without servitization, manufacturers who conduct servitization will engage in marketing innovation activities such as “product appearance/image design”, “product presentation/ channel” and “pricing payment” , rather than "packaging", "sales channel" and "advertising promotion". Furthermore, compared to the manufacturers whose customer type is B2B, the manufacturers whose customer type is B2C have a higher probability to develop marketing innovation. After servitization, the probability of developing marketing innovation to the B2C manufacturers is raising, but that of the B2B manufacturers is reducing. This reveals that the customer type of manufacturers absolutely have impacts on marketing innovation. The academic contribution of this study is to provide links among “Servitization”, “The Type of Marketing Innovation ” and “The Customer Type of manufacturers” to deepen the conversation of the literatures. The practical contribution is to provide suggestion about choosing the type of marketing innovation for manufacturers who conduct servitization.

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Su, Yu-Shiang, and 蘇毓翔. "The Impacts of Technological Innovation Upon Manufacturing Servitization." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/93925953754535725915.

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碩士
國立雲林科技大學
企業管理系
104
ABSTRACT The dramatic changes in nowadays global economic environment. Those manufacturing firm’s profits which only made by manufacturing have been reduced gradually. In order to against this kind of changes, some manufacturing firms combine the service to increase opportunities that can make them to earn additional profits. By using the theory which had been proposed by Vandermerwe and Rada (1989). The operating guidelines are no longer focus on the manufacture of the product itself, but refocus on the entire product life cycle. From product design and development, consulting and after-sales service, to all aspects of product maintenance and transportation, meanwhile to combine the entire industry value chain to provide customers with more completed and valued services. Applying the strategy which also named “Servitization”.After analyzed those past researches on Servitization, Neely (2008) detaily defined the 12 business activities of Servitization, to provide future researches a the most important and clearly defined scope. Except Servitization, “Technical Innovation” are also kind of Strategic options to make manufacturing firm face the environment changes. The first concept of Technical Innovation was mentioned in The Theory of Economic Development authored by Joseph A. Schumpeter. And it begining to create a domain of related researches of Servitization. On the other hand, combining innovation scholar’s knowledges to finished OSLO Manual and the questionnaire design of Community Innovation Survey are classify Technical Innovation into “Product Innovation” and “Process Innovation”. Meanwhile, it also recommend to distinguish the difference between “To launch products which are new to the market”(Innovation) and “To launch new products which are new to the firm itself”(Imitation). So for Technical Innovation the difference between different types and innovation levels is a very important concept. Even though there were many researches of Servitization and Technical Innovation in the past, but they were always focus on their own domain. It mean there are only a few researches to combine these two subjects. So that this study’s purpose is to fill the knowledge gap between Servitization and Technical Innovation.By using the “Taiwan Technological Innovation Survey 2” (TIS-2) database and statistical methods to find out the relationship for each other’s. The result show that: 1. Technical Innovation and Servitization are usually occur in the same time, but the effect to different types Servitizations created by the different types Technical Innovation or innovation levels are quite different. 2. The effect created by Product Innovation is the most significantly than anyother Technical Innovation types. 3. For Process Innovation, no matter the s is high or not, it always created significantly effect to the design and retail Servitization. However, if it want to created significantly effect to the complement Servitization, it need to reach higher innovation levels.Besides this study also to contribute in the academic and s. In the academic way, we connect Technical Innovation and Servitization to fill out the knowledge gap. And in the practical way, we provide a method to help manufacturing firms combine these two subjects to increase opportunities that can make them to earn more profits and Customer Loyalty. Keywords: Servitization, Technical Innovation, Product Innovation, Process Innovation, Innovation, Imitation.

27

LIN, YUNG-YI, and 林勇邑. "The Impacts of Manufacturing Servitization upon organizational innovation." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/67586506322054723503.

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碩士
國立雲林科技大學
企業管理系
104
The industries in a country vary with factors such as economy, technology and politics, and gradually develop from primary production to secondary and tertiary production. Taiwan has evolved from an agricultural society to a manufacturing-driven country. Although such evolution has once boosted the performance of the Taiwan economy, now the manufacturing industry is facing huge difficulties due to low profit margins. In the circumstances, some manufacturers tried to develop servitisation so as to thrive for better competitiveness and higher profit margins. The organisational structure of new service projects has to differ from that of the traditional manufacturing industry, so as to be compatible with the new service businesses. Some academics suggested that servitisation would require structural changes such as new procedures and new departments, but rarely were there any systematic research on the impacts that such progressive development has on organisational innovation. With the information from the “Taiwan Secondary Production Innovation Survey Database”, this Research has divided organisational innovation into two categories of “internal” and “external”, with a total of eight different degrees of organisational innovativeness. It also uses regression analysis to explore and understand the relationship between servitisation and organisational innovativeness, so as to fill the gaps in knowledge. Apart from such relationship, this Research also aims to study the impact of the types of industries has on organisational innovation and the relationship between the type of industry and the servitised manufacturer, in order to understand the reasons for manufacturers to develop organisation innovation. The result show that manufacturers advance organisational innovation with reference to servitisation. It is more likely for servitisation to prompt the development of internal organisational innovation than the external one. However, if there are to be external organisational innovation, manufacturers are more inclined to work with colleges and research institutions and to change their outsourcing relationship with customers and suppliers. There are very few manufacturers who form strategic alliance with other manufacturers or merge to form a new company. On the other hand, it is more likely for manufacturers with more advanced technology to initiate organisational innovation than the more traditional manufacturers. As far as advanced technology manufacturers are concerned, both the industry type and servitisation will affect the development of organisational innovation, where the former has a bigger influence.As an academic study, this Research aims to contributing by illustrating the connection between servitisation, organisational innovativeness and the types of industries, exploring the interaction amongst the three disciplines. On the practical side, this Research could help manufacturers to distinguish and identify the factors to be taken into account when considering organisational innovation and the extent to which it may be developed.

28

粘旭良. "Servitization of manufacturing firms: the perspective of core competence." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75300170914341866552.

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碩士
國立政治大學
科技管理研究所
99
In the trend of global development of service economy, service innovation has become an emerging hot topic of industries. Taiwanese companies, the main part of which are manufacturing industries in the past, also realize the phenomenon that the income and gross margin are deceasing, and the difference between manufacturing and service industries has become blurred. In order to gain long-term competitive advantages, some manufacturing firms has noticed that being in the lead of cost, skill and quality during the past is unable to enhance the value-added of industries. Therefore, they think it is a must to extend their activities to both ends of the value chain, and then to gain value-added on products by using service. However, this has become the key to success for present-day manufacturing industry. In the past, most researches related to service innovation mainly focus on the process and strategic level of innovative service development, the developing model of service innovation, or projects on service innovation. Besides, regarding the servitization of manufacturing firms, only a small number of studies focus on investigating the transformation of industry and operational strategy and models, but there are fewer case studies on servicizing development of manufacturing industry. Therefore, this study focuses on the intension of service innovation of servicizing manufacturing firms by means of thorough interview and case study. Besides, this study is auxiliary by the perspective of core competence to explore the relationship between servitization of manufacturing firms and the construction of organizational core competence, and aims to provide a reference for Taiwanese manufacturing firms which purpose to develop servitization in the future. The preliminary research findings include: 1.Manufacturing firms will “positively” create customers’ need during contact with customers in terms of their background knowledge of internal and external environments, provide differential value-added service, and develop partnership with customers. 2.Manufacturing firms will consider extending their service to the up- and down-stream of supply chain, or bring their superior function into service development when driving the development of servitization. And the way they do is to provide their customers with service of “One-stop Shopping” and “Total Solution” via front- and back-end systems and service providers. 3.Manufacturing firms will proceed on trans-departmental organizational operation when driving the development of servitization. And they train their employees to have professional knowledge and skills through educational training and interdisciplinary collaboration to drive the service innovation. 4.The more industrial knowledge the manufacturing firms have, the more insights into the industrial trend they have. Besides, it will be help to bring up ideas about innovative service if companies know well about their markets. 5.When manufacturing firms drive the servitization, no matter what to create a new physical system or integrate the original physical systems to a new one, the auxiliary effect of ICT is emphasized. And the more technical knowledge they have, the more chances of innovative service development they will find. 6.“Innovation” is regarded as a new value and enterprise culture when manufacturing firms drive the development of servitization. Keywords: Servitization of Manufacturing, Service Innovation, Core Competence

29

Hsu, Min-Wei, and 徐明偉. "The Product Development Model for the Manufacturing Industry’s Servitization." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/966agf.

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博士
大同大學
設計科學研究所
102
The study objects comprise of manufacturers in transition to manufacturing servitization which Taiwan Government strongly advocates recently. The study conducts in-depth interview with specialized counseling units in addition to supplementing specific internal data analysis through the discussion on the success cases in the application for government counseling. Using qualitative research method, the study expounds the new mode shaping, causes in forming cooperation-strategy model and the association with corporate business model in the development of product service innovation. Research The model of service innovation development not yet revealed in prior literatures are now unfolded through the specific flow chart of the operation of product development model for the representative manufacturers mentioned in the study, providing an important reference for Asian manufacturing industries in terms of shortening R&D process time. Students of engineering education can apply the concept of manufacturing servitization to assist them with industrial thinking and connect with in-school learning. Such concept can also effectively offer an important discourse for reference during the shifting of manufacturing R&D after the students enter the workplace.

30

Hsu, Shih-Ming, and 許世明. "The Study on Patterns of Servitization in Textile Manufacturing." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/70838719283456459647.

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碩士
銘傳大學
資訊管理學系碩士在職專班
101
The servitization in manufacturing aims to satisfy the customers’ demand. The process of Taiwan’s servitization in manufacturing depends on the characteristics of industry to demonstrate the alike and differentials. This study takes the case companies in textile industry for examples ,to develop regarding discussion of servitization in manufacturing.Quota and tariff have been the key issues in the cost structure of textile industry. Under the influences of quota and tariff, Taiwan’s textile providers must proceed the strategy of servitization in manufacturing, adjusting the positions in the value chain. After the case study in this study, the key factors of servitization in manufacturing for Taiwan’s textile industry could be suggested as following points: Firstly, different positioning strategies will generate varying developing trajectories of strategy and varying developing trajectories of core competences. Secondly, e-business will derive the improvement of the capability of organizational management , enhancing the trust from clients and customer loyalty. Thirdly, material innovation could provide the development for the innovation of manufacturing process and new markets. Fourthly, the capability of manufacturer-oriented marketing will result in the key issue of synergy from supply-chain style of servitization in manufacturing. Fifthly, the capability of product design will be the critical factor of customer-oriented style of servitization in manufacturing. Sixthly, multinational branding strategy will need the support of the strategy of branding and ability of managing brands. Finally, the strategy of developing brand will extend the competitive advantages of customer-oriented style of servitization in manufacturing.

31

Fu, Chien-Yu, and 傅建瑜. "A Study of Manufacturing Servitization in Machine Tool Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/45121064604461509213.

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碩士
國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
102
Taiwan's machine tool industry has been in the 1980 's. It has gradually shifted from labor-intensive and capital -intensive technology gradually industries . In recent years, Taiwan's machine tool industry is one of the important industries , Taiwan's machine tool exports has become the fourth country in the world . The components of Taiwan's machine tool industry have already been some level , but has been unable to break in the high-end market situation in the German and Japanese manufacturers and China has the advantage of low-cost industry and national resources and runs after it. In additional, Taiwan machine tools has broken through the skills, and the business model must be increase the new method. To get rid of a rising star in the national machine tool , manufacturing, service-oriented will become an important strategic , via services tangible and intangible products to add value , so that the products have different differences with competitors . In recent years, Taiwan's large-scale machine tool manufacturing industry which has a tendency to start a service , but with the Japanese , German manufacturers still have a large section of the distance , this study focused on SMEs factory operated by manufacturing services of tools , to improve the so-called traditional industries upgrade work Machine tools .

32

Wu, Chung-han, and 吳宗翰. "Manufacturing Sector Servitization - A case study on Giant company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17113689212959148408.

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碩士
國立臺灣科技大學
工業管理系
101
In today's society, manufacturing is no longer only about the manufacture of products. It is also necessary to take the point of view of the customer service into account. In addition to supplying manufacturing services, value-added services need to be provided to the customers to raise customer satisfaction which thereby strengthens the relationship with the customers. Manufacturing price creation has gradually outstripped the concept of product orientation moving from tangible products to intangible services. Once product manufacturing switches over to a service orientation, services must be integrated into the core product to create a system integration of service and product. This case study mainly discusses how Giant Company changed from an OEM focused company to a world-class corporation manufacturing their own brand name products. As sales rose to new heights and debt was reduced to zero, Giant decided to think outside the box to create a new service model and new customer demand. Through this change in organization culture, Giant was able to increase sales and profits. Manufacturing servitization was adopted as a centerpoint of discussion for the case framework to discuss how a company can transform itself from a manufacturer to a service provider through investment decision evaluation, company risk management, corporate transformation to ultimately achieve the positive effects of manufacturing servitization, brand upgrading and deeper brand recognition. In this case study, the discussion extends outward from major issues encountered during the manufacturing servitization process including investment decisions and strategy management theory, corporate risk management theory, business transformation theory, organization change theory, manufacturing servitization theory, service process and service innovation theory.

33

Liu, Wen-Yao, and 劉文耀. "Critical Success Factors of Manufacturing Servitization Transformation: A Study on Manufacturing Industry in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/umjmb9.

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Анотація:

碩士
國立中興大學
高階經理人碩士在職專班
100
After more than ten years’ observation for the enterprises developing process, continuous transformation is the only way to make it survive and keep on developing, otherwise, it will be aging and deceasing gradually. Survive and development is the purpose. Transformation is the method. In my research – transformation success factors of manufactures servitization, transformation is the main purpose, servitization is the process and the method, and the impact factors is the element of servitization. This study assumed boldly that manufactures servitization have transformed successfully and there is a general theory guideline. It, by means of the success factors of servitization, will bring the change of products or management style or competitors subject, enterprises competition ability increase, business scale enlarge as well. At the same time, it will develop valuable new core competence, create differentiation, to form transformation, and make it eternal operation. Methodology: After interviewed deeply with those enterprises, we integrated, collected relation data, summarized and analysis their point of views respectively, and arranged transformation success factors and line up in order; moreover, according to summarized factors, we inspected individual case to see which efficient, related and important factors they are using already. In this study, we found that manufactures transformation success process can be theorized to general rule. 1. In the past, regarding to enterprises development process there is still no article to discuss about transformation; in current such a rapid innovation, even overturn innovation, if enterprises don’t want to transform, still using original management style, once it expands to a certain scale, or remain unchange for a period, it will lost market need and competitive ability. Through this research, we can find out what kind of manufactures servitization factors are the successful key point. 2. The transformation success factors used by manufactures with what kind of factors correlation. In this research, for those success factors, we found factors and transformation related sequence. We line them up from strong to weak according to their correlation, thus we will find out which factors will be the best choice. 3. By means of four manufactures servitization transformation success concepts, its position theory. In practice, the real meaning of my thesis achievement: 1. After interviewing seven successful transformation manufactures, the success factors they used and the correlation with it, after arrangement, the same industries companies can learn and apply their successful experience in their companies. 2. Offering manufactures a brand new concepts, enterprises growing procedure must depend upon transformation, changing management style in order to create enterprises value, and raise up enterprises competitive ability, enlarge products and business scale, change business model, keep on developing valuable new core competitive ability to achieve enterprises eternal operation. 3. There are two transformation styles – simple products, same technology and different product specification horizontal enlargement (e.g. Taiwan Semiconductor Manufacturing Company Limited); vertical integration production procedure, create complete production procedure value (e.g. Hon Hai Precision Ind. Co., Ltd.) In the developing process of manufactures, from products characters we can see which transformation style is suitable. After research suggestion: From my research, manufacturers’ servitization transformation successful process can be put into theorized and make it become a popular and standard guideline; we hope this research can attract more researchers further attention, and would like to study this subject more deeply and widely, gain more precise and popular answers, furthermore to become enterprises’ everlasting development target. For different industries, the factors they need sequence is different. If we can study by different industries, and find out different factors correlation, they will become impact factors in different industries during transformation.

34

Chen, chen-hsiang, and 陳正祥. "The Servitization of Manufacturing Capability Model in Machine Tool Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/09796728847810938135.

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Анотація:

碩士
長榮大學
高階管理碩士在職專班(EMBA)
102
In the top ten countries producing machine tools, Since the domestic demand market is weak and only specific industries are supported by the government, machine tools and parts industry in Taiwan may only focus on overall marketing strategy, to aggressively serve consumer markets and customers from all folks all over the world, and provide them with customized and differentiated service. Hence, the servitization of machine tools industry was a booming field for Taiwan’s industry to enter. Nevertheless, few researches discussed about the servitization of machine tools industry in Taiwan, this research developed the measurement scale for servitzation capability of machine tools industry through exploratory analysis. The scale was developed through literature review, Delphi method and exports interview, to deeply discuss the nature of the industry, dimensions and evaluation indices. In developing the measurement model, Item-Total Correlation and Cronbach's  coefficient are adopted for reliability test, to measure the internal consistency and stability of the scale. After gaining the weights system of measuring indices through AHP, IPA (Importance Performance Analysis) is also adopted to decide the priority of matrix analysis in servitization of machine tools industry. The research results show the machine tools industry is adequate for servitization with five main evaluation principles and eight evaluation indices. The most important principle is “overall performance of servitization”, followed by “ability of customization”, “ability of servitiztion technology” (with the most important index: grasping customers’ need), “sculpturing value statement” (with the most important index: building the internal process and core competency) and “ability of construct trading criterions” (with the most important index: rights and obligations criterions).

35

Chiu, Wei-Hsuan, and 邱惟萱. "The Study of Relationship between Innovation Activities and Manufacturing Servitization." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9a3vw8.

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碩士
國立雲林科技大學
企業管理系
107
For manufacturers, product innovation has always been an important strategy for the manufacturing industry to adapt to changing competitive environments. Although in the past, many studies were extended for "manufacturing servitization" or "product innovation process", but the studies were less talking about the "product innovation process" affects the “manufacturing servitization” of the manufacturers. Therefore, the motivation of this study is to research for this effect. According to the past literature on the product innovation process, this study is defined as four aspects of “opportunity confirmation”, “design and development”, "production management", and "sales service", and explore the relationship with "manufacturing service". And use the actual data in the "Taiwan Technological Innovation Survey 3" to explore the services of manufacturing companies. Whether or not the tendency will be affected by different links in the innovation activities. In addition, this study used linear regression analysis. The results of the analysis of the "opportunity confirmation" and "sales service" activities were beneficial to the manufacturers to develop servitization. The "design development" and "process management" had no significant impact.

36

Lin, Chien Yu, and 林建餘. "Exploring Transformation Strategy and Evolution in Manufacturing Industry: A Servitization Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/89270713690483695115.

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碩士
亞洲大學
經營管理學系碩士班
101
In recent years, manufacturing industry has promoted service and discussed transformation, business strategy and methods, and servitization of manufacturing as case studies. However, the servitization of manufacturing promote the strategies and evolution transformation in manufacturing firms has less discussed. The purpose of this study is based on the perspectives of transition strategy, the digress of services, and development of service-oriented and then collate the literature on value-added service strategy, service differentiation strategy, pioneering service strategy, and integrated service strategy. The qualitative research method of case studies is as a research strategy, the resource is based on udndata.com. This research has selected 58 manufacturing industries as the case study and 271 servitization of manufacturing events and develops a database. Each servitization of manufacturing event is analyzed by the type, constructive explanation, time series, and logic process. This study induced seven propositions are obtained, 1. manufacturers have considered the strategies of cross-industry services and supply chain is integrated vertically; 2. cross-industry service, the value chain integrated vertically, network platform, and technical services are the trends for the department; 3. in the evolutionary, most manufactures would use the capital derives the cross-industry service path at first, the second is developing the value-added service; supply chain integrates vertically is as the key point for transformation in the second time; 4. in the industrial commonality, each industry focus on the cross-service and the integration service should vertical integrate the value-chain vertically; 5. in different industries dissimilarity, Optoelectronic Semiconductors takes network platform service more seriously than other industries, ICT industry less involves in the end market and promotes their image; the raw material industry on green service then other industries; Traditional industry has more end market and promote the image than other industries; 6. because the product life cycle is longer in suppliers, computer peripheral and electronics industry, the evolution of the transformation strategy is less frequently, but the life cycle of computer system industry is shorter and supply chain change, the transformation is more frequently; 7. businessmen are through the peripheral industries support services of the diversification service to derive the service to establish the vertical integrate supply chain service or vertical integrated the service with outside of the industry to provide customer service. Keywords: Transformation, transition strategy, transition evolution, manufacturing firms’ transformation, servitization of manufacturing, qualitative research method

37

Liao, Ying-Hong, and 廖英宏. "A Study on the Servitization in Manufacturing Industry to Competitive Advantage." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/jqdwh2.

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碩士
國立彰化師範大學
企業管理學系
107
Currently Taiwan manufacturing industry is growing every year. Under the fierce competition, small and medium-sized enterprises compete against each other by offering discounts or low prices. Small and medium-sized enterprises must enhance competitiveness through providing added-value service for sustainability. This study takes T company as the research object. T company is a typical traditional manufacturing company. Firstly, the service process is analyzed. Secondly, the importance and satisfaction of service items are analyzed with the IS model, so as to understand the satisfaction and importance degree of service process from the perspective of customers. The results of this study found that "quick quotation and reasonable pricing", " fast manufacturing and delivery", "positive attitude " and "quick response to quality problem" have higher priority to be improved. This study therefore proposes relevant improvement suggestions for priority improvement projects to improve service quality and further achieve high customer satisfaction.

38

PO, Jui-Lin, and 柏瑞霖. "A Construction of Index and Scale of High-Tech Manufacturing Servitization." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57438534405743396224.

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碩士
中華大學
科技管理學系碩士班
98
Past ODM/OEM manufacturer thinks that service is only a supplement to sales promotion or after sales service. After changes in centuries, due to greater needs in service by general consumer, product becomes the connecting platform between consumer and service and even becomes complementary goods under the purpose. In between the changes of product and service needs, manufacturing servitization becomes an important factor for value added in manufacturing. The core of this research is focusing on Service Innovation, discussing on the composite factors of manufacturing servitization through literatures and questionnaires from industry professionals by using Analytic Hierarchy Process, AHP, to do the weighting assessment on the factors of manufacturing servitization. The discovery of this study, manufacturing servitization can be categorized into eight ways of business management and twenty-four compositing factors. The highest weighting of 0.206 is from the continuance of product development among the eight ways of business management. The second highest weighting of 0.202 is from the customization required from market needs. Others are, 0.168 is from the value adding on information technology, diversification in product service 0.101, perfection product invisibility 0.098, competition of Production and marketing cycle 0.098, Enhancement of organization strength 0.064, flexibility in organization scale 0.063. Among the twenty-four compositing factors, level of product design and customization is with highest weighting of 0.0997, quality of research and development comes after it with 0.0970, information service system consolidation 0.0748, investment on RD 0.0700, customer satisfaction on product quality 0.0635, level of extension on product service 0.0628, ability of production management 0.0516, level of supply chain management 0.0510, perfection of after sales service 0.0479, global logistics 0.0441, electronic procurement platform 0.0410, service flow innovation 0.0393, development techniques innovation 0.0391, control of organization flexibility 0.0336, e and M enterprise 0.0306, capability in org core 0.0284, basic ability in org assets 0.0215, extensive sales network 0.0201, human resource globalization 0.0158, e-business operation 0.0145, industrial economy scale 0.0141, business management diversification 0.0137, innovation from different professions and alliance with different industries 0.0131, production management 0.0130. Obviously, manufacturer needs not only to extend its ability and strength in design and development but also gradually focus on customer needs as the direction and strategy. At last, after consistent examination, an assessment of manufacturing servitization is formed for hi-tech manufacturer to perform self-assessment when proceeding servitization and the purpose is to modify and adjust the business strategy to achieve the goal of servitization by the result.

39

Ho, Wen-Hsiang, and 何文翔. "A study of Manufacturing Servitization Innovation Strategy: A perspective of asset specificity." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/x8xjz6.

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碩士
亞洲大學
經營管理學系
104
Since the developed countries have advanced manufacturing technology capability and the cost advantages of manufacturing in emerging countries, the manufacturing industry in Taiwan has to face the competition; therefore, enhancing the competitiveness through manufacturing servitization is an important issue. However, asset specificity hasn’t done much on the researches in manufacturing servitization innovation. In addition, manufacturing-related researches have rarely dwelled on innovation; therefore, the purpose of this study is to discuss establishing customers’ asset specificity in manufacturing servitization innovation strategy based on a well-known manufacturing company as a case study to collect data and do the research. The cases of manufacturing servitization innovation were collected through “United Daily News” electronic databases over the past decade; and each event was analyzed as analysis unit, focusing on asset specificity, textual analysis and content analysis were used in this research, and service-oriented (product-oriented vs. customer-oriented) and service innovation (technical vs. organizational) of a two-dimensional matrix as analysis framework and were analyzed through the time series. The study was found that 1. service innovation strategy has been the new trend based on the proprietary technology products-oriented specificity, combined with customer-oriented organization specificity; 2. The research has found that proprietary technology product-oriented specificity has developed in recent years, but service innovation lacks balance; 3. Recently, the number events of service innovation in manufacturing and asset specificity and competitiveness have declined gradually. According to the above conclusions, this study will provide management implications for industry as reference.

40

Tu, Miao-Tzu, and 塗妙姿. "Servitization of manufacturing: The case study of a tourism factory in Taiwa." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3tkg6c.

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41

謝宗澔. "Servitization and Service Innovation of Manufacturing Firms: The Perspective of Knowledge Management." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6umqa7.

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碩士
國立政治大學
科技管理與智慧財產研究所
106
Companies that sell products as their primary means of making profit face the dilemma of Commodity Trap. Commodity Trap means low cost caused by global shift in manufacturing activity, shorter product life cycle due to development of internet and increased demand for customization. Those trend make it more difficult for companies to survive in the competitive environment. In order to be out of Commodity Trap, servitization has become a trend. Servitization is the innovation of an company's capabilities and processes to shift from selling products to selling integrated products and services in term of customer-focus that enhance its added value. It follows company’s development of application service and value chain shift to it’s upstream or downstream, closer relationship with their customers and transformation from product oriented to service oriented. The core issue for a company in process of servitization is how to develop new service and keep innovative. So, this research’s structure integrated theories in service innovation area and knowledge management area. Used Den Hertog (2010) model of service innovation as base to discuss the connotation of new service development. To explore how companies learned to develop the capability to provide new service, this research separated knowledge management theories into knowledge absorption, knowledge integration and knowledge creation. Although there have been many studies related to servitization in the past, there are not much research on the links between servitization and knowledge management. This study uses this as a research gap, and uses service innovation and servitization, service delivery system and knowledge management as three research facets. Through multi-case study method. Collecting and analysis data by interview and secondary data . Researched the servitization process of three local companies and got the following research findings. The research findings include: 1.In the process of servitization, companies will integrate it’s self capability and external resource to develop new service. In the part that have lower barriers to entry, companies usually choose self-learning. In the part that have higher barriers to entry, companies usually seek new business partners. 2. In the process of servitization, companies will implement software to facilitate innovation efficiency and improve communication efficiency. 3. In the process of servitization, companies’ connotation of their new service concept will be influenced by their corporate culture. 4. In the process of servitization, companies’ knowledge absorption will focus on marketing competition, marketing and sales, human resource , business company and so on. In knowledge integration part, companies will focus on integrating marketing knowledge and technology knowledge or integrating each marketing knowledge factors. In knowledge creation part, companies will focus on experiment to develop new services that are correspond to customer’s requirement. 5. In the process of servitization, companies’ new service concept will be influenced by their resources and mechanisms of knowledge absorption. Their New Client Interface will be influenced by their integration of technology knowledge and marketing knowledge or marketing knowledge and marketing knowledge.

42

FAN, YANG-CHIN, and 范揚勤. "The Impacts of Technological Innovation, Design and Branding Capabilities upon Manufacturing Servitization." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/r4qxsa.

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碩士
國立雲林科技大學
企業管理系
106
In recent years, manufacturers have been trying to get rid of low gross profit. The operating guidelines are no longer focus on the manufacture of the product itself, but refocus on the entire product life cycle. Try to switch to a business model that offers high value-added services and integrated solutions to find new growth opportunities. For manufacturers, "technological innovation" has always been an important strategy for manufacturers to adapt to changing competitive environments. In the past, many studies have explored the relationship between technological innovation and servitization, but there is a few studies on "design" or "brand" and " servitization".Therefore, the purpose of this study is to make up for this gap in knowledge, and to extend the connection between the technological innovation behavior of manufacturing manufacturers and the servitization orientation, whether it will be moderating effect by "design" or "brand". The results show that :1. When a company carries out product innovation and process innovation, it will help the company to service innovation. 2. When a company has design capabilities and brands, it is beneficial to the company to manufacture and service. 3. Design and brand have moderate effect on the relationship between product innovation and servitization. 4. Design and brand have moderate effect on the relationship between process innovation and servitization. The academic contribution of this study is to provide links among “servitization”, “technological innovation”, “design” and “brand” to deepen the conversation of the literatures. The practical contribution is to provide the basis for manufacturers to develop servitization in the future, and provide relevant recommendations for manufacturers.

43

Mathabatha, Jonas Mathi. "Improving customer service through FMCG manufacturing firms in Gauteng: a servitization approach." Thesis, 2020. https://hdl.handle.net/10539/31238.

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A research report submitted to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, in fulfilment of the requirements for the degree of Master of Science in Industrial Engineering, 2020
This paper recognizes how FMCG manufacturing firms in Gauteng, deliver the best customer service in moving from product centric to service oriented. The cross-functional relationship between products and services is evolving and there is a need for FMCG manufacturing firms to embrace these service orientations in order to deliver superior customer service. Hence, the need to determine how customers can be fully integrated into manufacturing to measure the influence regarding the customer services outcome of the products and services is paramount. According to the findings of the study, the interviews conducted with Research and Development specialists on two categories in FMCG, namely the food and home & personal care sector, the findings reveal that servitization is important to most of the FMCG manufacturing firms and seen as creating value to their customers. While 65% of the participating FMCG manufacturers indicated to be on a servitization track, about 35% were found not pursuing the servitization journey due to limitations such as capital investment, negative return on investment and inadequate service strategies. The theoretical implications of the findings are that the limited interactions between suppliers and customers will thus have a negative impact on the enhancement of relationships meant to facilitate an improved customer sensing and information gathering
CK2021

44

YU, SHU-MEI, and 余淑美. "The strategy of servitization in manufacturing firmsA case study of W company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/94249042214663095686.

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碩士
逢甲大學
全球運籌經營管理產業碩士專班
105
Due to the rapid changes of global competition, the rise of emerging countries, and the protection of trade barriers, Taiwan's manufacturing industry faced the increasingly fierce international competitive environment and low-revenue margin business strategy. Maintaining the sustainable competitiveness in the industry is not enough. Thus, Taiwan’s manufacturers must involve in servitization transformation for creating business value and competitiveness. This study focus on the servitization in the manufacturing industry and how to enhance company’s expertise by injecting high value-added service elements. Firms added value by developing the value-added economic activities, such as "key parts", "R & D" and "brand" at both ends of the smile curve. The company in the industry must response to the changes in the international economic pulse, and thus the company could meet the industrial upgrading and transformation for maintainning the sustainable development of the economy. We find out that manufacturing servitization, industrial transformation and upgrading of OEM to OBM, and own-brand development related to the enterprise’s operation model all have positive impact on firm performance. Besides, the above three components enhance each other either. At the moment of low-revenue margin business environment, manufacture enterprises must transform from the product-providers into service-providers. In addition, strengthening of the industrial upgrading and enhancing corporate brand value are also important for enhancing international competitiveness. Through this study, we would like to build the new operating indicators for the case firm to maintain global competitiveness.

45

Chen, Wan Lai, and 陳萬來. "Study of adopting servitization of manufacturing to build up services innovation value adding model for manufacturing firms." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58363743341666625089.

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46

Chen, Yi-Yen, and 陳以晏. "Exploring Research on Transformation Servitization of Manufacturing based on Cloud Services Brokers - Example by Computer Manufacturing Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8wmgk9.

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碩士
大同大學
資訊經營學系(所)
102
In the 1980s, small and medium enterprises are the central economic development force of Taiwan, their high-end manufacturing technology and talent quality promote Taiwan's economic miracle to stand its ground in the international manufacturing industry, but the business model of low-cost manufacturing has reached its bottleneck in the twenty-first century. Therefore, under the introduction of "Manufacturing service" policy, how company integrates its existing manufacturing resources and service broker’s "service platform" into a new innovative business model to achieve the transformation of merging manufacturing and service together while maintaining company’s profit margin is the purpose of this research. This research focus on the following topics: (1) to explore the mechanism and the core capability of a computer manufacturer during its transformation into a service enterprise. (2) to analysis the new business model of a computer manufacturer steps into cloud service broker. (3) to explore the "value constellation" when computer manufacturer offers its cloud service broker. In the market today, due to there is no existing cloud service broker which we can use as example to show this transformation, and the result might varied with different industry characteristic and market. This research will be focusing on a computer manufacturer as case study to further understand the process and the transformation of a cloud service broker. This research has sorting and analyzing the related theories and literatures, and by using "Hamel Model" theory to draft my topics, and discuss each case study with an expert during the profound interview. It has come to our main discussion of "Did the transformation of new service broker platform meet the expectations of manufacturing service?" According to the research, the results showed that manufacturing service is an extension of the core value chain, it is the additional services that expanded from the core product, the changes in company’s new core value constellation and business operation strategy can not only considerate its strategic resources and its market niche, because there won’t be an opportunity for a single industry dominance, across the values chain and alliance with a related industry will be the possible way to produce new business applications and profit. This research hopes to offer reference materials to the manufacturing industries in Taiwan at the time of transformation, and information to the researchers in the academic community.

47

Lai, Chun-Yu, and 賴君瑜. "The Study of Service Innovation on Manufacturing servitization- A case of Y Company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17491370014998791994.

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碩士
大同大學
資訊經營學系(所)
101
Traditionally, when manufacturers want to create their competitive advantage, they often concentrate their effort in quality of products and maintain stable price. As long as they keep the products in good quality, they will retain the customers. However, since the emergence of information technology and Internet leads to serious market competition, the manufacturers reduce profit and improve quality of products for gaining new customers and retaining old ones. But this competitive situation is a vicious sequence and need be changed to gain a new growth opportunity. Therefore, the perspective of manufacturing servitization is proposed to provide a new service concept for manufacturers and assist them implementing service-orient marketing strategy. Meanwhile, it is a critical issue that the manufacturers enhance competitive advantage through service innovation to create blue ocean market in the service economic age. The purpose of this study based on the service-oriented concept with service innovation model build a framework of service innovation to explore customer retention rate and examine the innovation process of manufacturing industry. In addition, this study adopts qualitative research method, case study, to conduct exploratory research and construct a research framework through literature reviews. The Y Company that is a 3C manufacturing vender is this study’s single research case and we interview the executive about 2.5 hours with visiting the manufacturing process. The finding shows the service innovation model can help Y Company examine customer retaining problem and improve service process. The results provide specific recommendations to manufacturers and research directions in the future.

48

CHANG, TSUNG-MIN, and 張聰敏. "Co-competition Strategy based on Manufacturing Servitization－a Case Study of T Company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/94p926.

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碩士
逢甲大學
經營管理碩士在職專班
100
Co-competition Strategy based on Manufacturing Servitization- a Case Study of T Company Student: Tsung-Min Chang Advisor: Y.R. Hsiao Department of Management Business Administrate Feng Chia University Abstract If the development of industry in Taiwan is only driven by its supply chain system, the value of industry would gradually be compressed. To combine its strength in production and manufacturing, allows the industry to be able to manufacture high-quality at low costs and provides a significant competitive advantage. As the manufacturing industry matures in the environment of global competition and becoming customer oriented, however, small and medium size enterprise (SME) in Taiwan should consider adjusting the operations and management strategies. This shift enables enterprises to gain better knowledge of business models and achieve an advance competitive edge. Additionally, unique relationships such as "mutual competition and cooperation" of the “Co-competition Relationship” can be formed by the integration and interaction in enterprise value chain, also knownas “Manufacturing servitization”. A case study of a wood machinery company is conducted in this research. The industrial environment of Taiwan wood machinery companies is revealed. Furthermore, SWOT analysis is performed to examine its inefficiency in competition. The Co-competition relation and the related business strategy are concluded by analyzing the relationship between the wood machinery company and its competing partners,of Manufacturing servitization. This study also provides relevant improvement suggestions and strengthening plans for the future of the company to become more effective and competitive. The analysis of the case study was performed in three aspects, i.e., the research and development of the product design, its production, and brand marketing. The summary of this research can provide a reference to related service-based industries while organizing their business strategy in a co-competition relationship. The conclusion reveals the co-competition relationship should be based on "win-win situation" and “reciprocal aspect". Also, it should consider installing the latest development of the industry, which is shifting from “Manufacturing Economy” to “Service Economy”, as well as from “Hardware Manufacturing” to “Soft Manufacturing”, in order to gain the maximum additional value thus greatest advantages in cooperation along with the least conflicts among competitions. Keywords: Manufacturing Servitization , Co-competition Relationship, SOWT Analysis ,

49

Young, Shu-Ling, and 楊淑玲. "A Study of the Servitization in Manufacturing Industry Strategy – The Case of Ceramics." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/59xcxe.

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碩士
中原大學
企業管理研究所
103
The concept of servitization is usually traced back to the work of Vandermerwe and Rada (1988), and interpreted as "The change of manufacturing enterprises from merely providing goods or additional goods and services towards providing service package". In Europe and other advanced countries, the development of servitization of manufacturing has become increasingly common. Terms of our country is concerned, from the point of view of industrial structure of GDP, the service sector accounted for the highest proportion of GDP, has been maintained at over 60%. But our ceramic industry due to a large number of external factors such as labor costs, has migrating to Southeast Asia and mainland China. Ceramics from the past manufacturing are gradually transform into cultural and creative or service industries. This study according to the business model of Osterwalder, and proved by three ceramic groups as a servitization of manufacturing business model in Taiwan. Skills in a variety of designs and styles below, try to change the business model and innovation, and how to replicate successful business model strategy is the foremost concern of many people, explain how the industry in response to the different environment to create different business models and strategies. This study used qualitative research methods by case interviews and written data collection supplemented to the ceramic industry representative three vendors for the study. Through a large number of secondary data analysis, and under-depth interviews, with the industry characteristics and data collection, using the business model of Osterwalder as a model, to analyzed and summarized the same and differences servitization of manufacturing business model, and to make recommendations and conclusions of the ceramic industry. Key word：ceramic industry、servitization of manufacturing 、Osterwalder、Business model

50

Janne-ming, Hwang, and 黃建銘. "A Study of Critical Success Factors for Servitization of Traditional Manufacturing in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/8d7r4b.

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碩士
長榮大學
高階管理碩士在職專班
100
Owing to highly developed economy, the main trend of manufacturing industry moving toward servitization was obvious. This research mainly discussed the servitization of traditional manufacturing industry in Taiwan, though many domestic researches focused on “servitization”, it lacks of deeper contemplation upon “servitization of traditional manufacturing industry.” The traditional manufacturing industry once played an extremely significant role in the history of Taiwan’s economy. However, as the time goes by, it is no longer as important as before. Most companies in Taiwan’s traditional manufacturing industry were middle and small-sized enterprises. In 2010, there were 1.247 million middle and small-sized enterprises, which accounts for 97.68% of all companies. In recent six years, the proportion of manufacturing companies in the middle and small-sized enterprise dropped year by year through observation, and currently only 129 thousand manufacturers in the middle and small-sized companies. Besides, according to survey, only 24.3% of middle and small-sized companies stepped into service field, which shows that regardless of planning or practice, traditional manufacturing industry in Taiwan not yet laid stress on servitization. Based on in-depth interview with cases, this research gathered and analyzed data in a qualitative way with content analysis, and further discussed the critical success factors to construct the statement, with expectations to make some referential opinions for Taiwan’s traditional manufacturing industry moving toward servitization.

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