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Relevant bibliographies by topics / Ad agencies

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Academic literature on the topic 'Ad agencies'

Author: Grafiati

Published: 27 July 2024

Last updated: 31 July 2025

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Journal articles on the topic "Ad agencies"

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Eckhardt, Giana, and Adam Arvidsson. "Ad agencies." Consumption Markets & Culture 19, no. 2 (2015): 167–71. http://dx.doi.org/10.1080/10253866.2015.1079960.

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Arul, P. G. "An Evaluation of Client's Expectation from Their Ad-Agencies and Ad-Agencies Expectation from Their Client's." Asia Pacific Business Review 6, no. 4 (2010): 128–38. http://dx.doi.org/10.1177/097324701000600414.

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Behboudi, Leila. "Interactive Agencies and Digitalization Readiness." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 48–64. http://dx.doi.org/10.4018/ijide.2017100104.

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This study presents primarily factors affecting interactive agencies in Iran. There is a kind of unwillingness among Iranian ad agencies to execute online ad campaign in compare to the global trend and the advantage of use of online ad makes it imperative to find the key factors affecting interactive agencies behavior. Accordingly, the body of literature was analyzed and eight critical factors including “Management participation,” “Organizational culture,” “Size of the organization,” “The level of organization technology,” “Communication infrastructure,” “Financial infrastructure,” “Technology

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Abtahi, Masumeh Sadat, Leila Behboudi, and Hamideh Mokhtari Hasanabad. "Factors Affecting Internet Advertising Adoption in Ad Agencies." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 18–29. http://dx.doi.org/10.4018/ijide.2017100102.

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The purpose of this study is to identify factors affecting adoption of Internet advertising in advertising agencies. The paper provides preliminary insights into why ad agencies are reluctant to recommend Internet advertising to their clients. A theoretical framework was developed by scrutinizing the body of literature. The gathered date was verified by 294 academic and practical experts in the field of marketing and advertising. In pursuing this goal, a questionnaire was designed to validate factors affecting the adoption of Internet advertising. Results indicate that 18 variables in the form

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Patwardhan, Padmini, Hemant Patwardhan, and Falguni Vasavada-Oza. "Diffusion of account planning in Indian ad agencies." International Journal of Advertising 30, no. 4 (2011): 665–92. http://dx.doi.org/10.2501/ija-30-4-665-692.

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Decarolis, Francesco, Maris Goldmanis, and Antonio Penta. "Marketing Agencies and Collusive Bidding in Online Ad Auctions." Management Science 66, no. 10 (2020): 4433–54. http://dx.doi.org/10.1287/mnsc.2019.3457.

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The transition of the advertising market from traditional media to the internet has induced a proliferation of marketing agencies specialized in bidding in the auctions that are used to sell ad space on the web. We analyze how collusive bidding can emerge from bid delegation to a common marketing agency and how this can undermine the revenues and allocative efficiency of both the generalized second-price auction (GSP, used by Google, Microsoft Bing, and Yahoo!) and the Vickrey–Clarke–Groves (VCG) mechanism (used by Facebook). We find that despite its well-known susceptibility to collusion, the

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Kommey, Benjamin, Daniel Opoku, Albert Asare-Appiah, George Ofori Wiredu, and Paul Kwasi Baah. "An Ad-Hoc Crime Reporting Information Management System." International Journal of Informatics, Information System and Computer Engineering (INJIISCOM) 4, no. 2 (2023): 122–46. http://dx.doi.org/10.34010/injiiscom.v4i2.11436.

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    Criminals often escape punishment due to delayed sharing of information with law enforcement agencies. The traditional method of reporting crimes is slow, thus, the need for a faster and modern approach, one that uses modern technology to apprehend perpetrators. It is therefore important to have a well-organized system for reporting criminal activities. This system should be free and easily accessible to the public. With information being delivered promptly and remotely, there is no need for visits to police stations, which can be time-consuming and tedious. This pr

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Waller, David, Alan T. Shao, and Yeqing Bao. "Client influence and advertising standardization: a survey of ad agencies." Service Industries Journal 30, no. 13 (2010): 2151–61. http://dx.doi.org/10.1080/02642060903215048.

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Rao, Madanmohan. "Ad Convention: Indian Advertising Agencies Urged to Harness Internet Technologies." Electronic Markets 8, no. 1 (1998): 48–49. http://dx.doi.org/10.1080/10196789800000014.

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Pasha, Zahlul, Mutiara Fahmi, and Khairil Akbar. "Sengkarut Pola Hubungan Lembaga Penyelenggara Pemilu di Daerah Otonomi Khusus." Al-Daulah: Jurnal Hukum dan Perundangan Islam 10, no. 1 (2020): 1–31. http://dx.doi.org/10.15642/ad.2020.10.1.1-31.

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This article seeks to analize the pattern of relations and authority of election agencies in special autonomous regions in Indonesia. The difference in the pattern of relations between election agencies in the special sutonomy region coincided with the implementation of asymmetric decentralization policies in Indonesia. As a result, differences in authority and specificity that is owned by one region with other regions. Whereas the Indonesian constitution based on Article 22E paragraph (5) of the 1945 Constitution of the Republic of Indonesia states that all regulations relating to the elector

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Dissertations / Theses on the topic "Ad agencies"

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Lynch, Chris R. "The Death of the Traditional Ad Agency: Why Traditional, Full-Service Advertising Agencies Crash and Burn." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437061910.

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Correa, Juan Camilo. "Ad Days UPC 2019: The Times. They are a- changin. Un nuevo modelo de agencia." 2019. http://hdl.handle.net/10757/626533.

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Conferencia presentada como parte de los Ad days UPC 2019. Juan Camilo Correo. VP de Cuentas en Wunderman Thompson.<br>El expositor propone un nuevo modelo de agencia orientado a generar experiencias relevantes: Es el paso de emisor a agente de valor.

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Books on the topic "Ad agencies"

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Marconi, Joe. Getting the best from your ad agency. Probus Publishing, 1991.

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Messner, Tom. Ad infinitum: The many paths into advertising ; a look at the fifth largest ad agency in the world. Cambridge Educational, 2007.

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Scotland, Randy. The creative edge: Inside the ad wars. Viking, 1994.

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Buxton, Edward. New business for ad agencies: The complete book of tactics and strategies for winning new clients as told to the authors by successful ad agencies and the companies who selected them. Executive Communications, 1987.

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Schedl, Hans. Sektorspezifische Regulierung--transitorisch oder ad infinitum?: Eine internationale Bestandsaufnahme von Regulierungsinstitutionen. Ifo, Institut für Wirtschaftsforschung an der Universität München, Forschungsbereich Humankapital und Innovationen, 2007.

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Sánchez, Dolores M. El deber de consejo en el estado moderno: Las juntas "ad hoc" en España (1474-1665). Ediciones Polifemo, 1993.

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Michael, Farmer. Madison Avenue manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. LID, 2016.

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Domenico, Sorace, and Brancasi Antonio, eds. I Comitati interministeriali economici: Da organi di indirizzo ad organi di amministrazione attiva. Il mulino, 1991.

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Fulton, Sue. Advertising freelancers: Everything about this promising workstyle as told by successful copywriters and art directors and their clients, companies and ad agencies. Executive Communications, Inc., 1985.

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Abrahams, Eleanore. A review of "Pitching" in the advertising industry: An in-depth account of the process by which clients choose their ad agencies. LCPDT, 1998.

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Book chapters on the topic "Ad agencies"

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Potutan, Gerald, Masaru Arakida, and Koji Suzuki. "Improving Disaster Recovery Governance: Lessons from the Two Ad-Hoc Recovery Agencies." In Post-Disaster Governance in Southeast Asia. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-7401-3_4.

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Dahlberg, Rasmus, and Niels Bo Poulsen. "Denmark." In The Military and Society. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-86741-5_14.

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Abstract This chapter examines the role of the Danish Defence in responding to the COVID-19 pandemic, focusing on the first eight months of 2020. It analyzes the military's domestic deployment under Denmark’s constitutional and legislative framework, highlighting how armed forces supported civilian authorities through logistics, transportation, quarantine facilities, and crisis management. The study explores challenges in coordination, particularly the military's adaptation to ad hoc crisis structures and its integration with civilian agencies. It also discusses the securitization of the pande

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Owusu, Kwadwo, and Peter Bilson Obour. "Urban Flooding, Adaptation Strategies, and Resilience: Case Study of Accra, Ghana." In African Handbook of Climate Change Adaptation. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-45106-6_249.

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AbstractDespite massive flood controlling investments, perennial flooding continues to be a major challenge in the Greater Accra Metropolitan Assembly in Ghana. Previous studies have mostly considered the vulnerability of Accra to flooding induced by urbanization and climate change. This chapter examined the impacts of and adaptation strategies to flooding in two flood-prone residential areas in Accra. A survey was conducted among 320 household heads to ascertain local impacts of floods and community adaptation strategies. To obtain a broader picture of government interventions and challenges,

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Grotti, Vanessa, and Marc Brightman. "Hosting the Dead: Forensics, Ritual and the Memorialization of Migrant Human Remains in Italy." In Migrant Hospitalities in the Mediterranean. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-56585-5_4.

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AbstractIn this chapter we consider the afterlife of the remains of unidentified migrants who have died while attempting to cross the Mediterranean from Albania and North Africa to Italy. Drawing on insights from long-term, multi-sited field research, we outline paths taken by human remains and consider their multiple agencies and distributed personhood through the relational modalities with which they are symbolically and materially engaged at different scales of significance. The rising number of migrant deaths related to international crossings worldwide, especially in the Mediterranean, ha

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Abtahi, Masumeh Sadat, Leila Behboudi, and Hamideh Mokhtari Hasanabad. "Factors Affecting Internet Advertising Adoption in Ad Agencies." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch065.

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The purpose of this study is to identify factors affecting adoption of Internet advertising in advertising agencies. The paper provides preliminary insights into why ad agencies are reluctant to recommend Internet advertising to their clients. A theoretical framework was developed by scrutinizing the body of literature. The gathered date was verified by 294 academic and practical experts in the field of marketing and advertising. In pursuing this goal, a questionnaire was designed to validate factors affecting the adoption of Internet advertising. Results indicate that 18 variables in the form

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Winkelmann Petra. "REHADAT: The German information system on assistive devices." In Assistive Technology Research Series. IOS Press, 2011. https://doi.org/10.3233/978-1-60750-814-4-163.

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Objective. The provision and financing of assistive devices (AD) in Germany is regulated by social legislation. Depending on the rehabilitation goal and the personal situation of the person needing an AD, different agencies are responsible. The term assistive device is not clearly defined and a variety of regulations apply for reimbursement. Statutory health insurance and long term care insurance finance a major part of aids for medical rehabilitation and care. Other agencies are the social welfare office, statutory accident insurance, pension insurance, employment office and integration offic

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Dinana, Hesham Osama. "Advertising in the Age of Ad-Blockers." In Moving Businesses Online and Embracing E-Commerce. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8294-7.ch010.

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In the new VUCA (Volatile, Uncertain, Complex, and Ambiguous) world that consumers live in, there are new rules that will reshape all elements of advertising. Many shifts need to be studied and analyzed. These include issues such as consumer migration to the new on-line digital platforms, the changing consumer viewing behaviors, and interaction with content. Advertisers as well as advertising agencies are reshaping their business models and their understanding of the industry future. This chapter will explore the impact of technology, data proliferation, and omni-channel customer touchpoints o

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Méndez Colunga Julio. "Transport Group (Ocean Shipping) Report: Ad-Hoc Working Group on Counter Piracy." In NATO Science for Peace and Security Series - E: Human and Societal Dynamics. IOS Press, 2013. https://doi.org/10.3233/978-1-61499-201-1-50.

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Since 2008, the sea-jacking of a larger number of merchant ships has put greater focus and pressure on the international community. NATO&apos;s Planning Board for Ocean Shipping (PBOS) Transport Group (TG) undertook the task of updating an existing report by collecting input from a number of international agencies involved in maritime security and producing the report summarised in this chapter.

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"Current Federal Policies Governing Human Subjects Research." In Final Report Of The Advisory Committee On Human Radiation Experiments. Oxford University PressNew York, NY, 1996. http://dx.doi.org/10.1093/oso/9780195107920.003.0015.

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Abstract Each year many thousands of people participate in biomedical and behavioral re search projects conducted, sponsored, or regulated by federal agencies. The federal government invests roughly $3.5 billion annually in research that involves human subjects.1 The Committee wanted to establish what the federal government currently does to protect the rights and interests of these subjects. The answers to this question all emanate from a seminal event in the history of human subjects research, the adoption of what is widely known as the “Common Rule.” A single, general set of regulatory prov

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Nyzio, Arkadiusz. "Inwazja Federacji Rosyjskiej na Ukrainę a bezpieczeństwo wewnętrzne Polski." In THE WAR MUST GO ON: Dynamika wojny w Ukrainie i jej reperkusje dla bezpieczeństwa Polski. Ksiegarnia Akademicka Publishing, 2023. http://dx.doi.org/10.12797/9788381388801.12.

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The 2022 Russian invasion of Ukraine led to significant changes in Poland’s internal security policy. They are consistent with previously observed trends, such as adopting more stringent criminal law measures and expanding the powers of law enforcement agencies, combined with employing frequent amendments and ad hoc legislation. In this chapter, the most important events and likely future developments in the internal security field are examined. Furthermore, the author discusses various problems and challenges faced by the system.

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Conference papers on the topic "Ad agencies"

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Robinson Beachboard, Martine. "How Small Advertising Agencies Brand Themselves on the Web: A Pilot Study." In InSITE 2016: Informing Science + IT Education Conferences: Lithuania. Informing Science Institute, 2016. http://dx.doi.org/10.28945/3498.

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Marketing communication agencies are in the business of branding other companies. In the current media landscape, ad agencies need to demonstrate their communication expertise through the Internet including their homepages. This pilot study collected data and user impressions on the websites of 42 randomly selected small advertising agencies. Companies with 10 or fewer employees were of specific interest because of the limited resources they bring to the competitive process. We used content analysis to compare the studied sites with validated criteria for quality websites in seven categories.

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Romano, Giulia, Matteo Castiglioni, Alberto Marchesi, and Nicola Gatti. "The Power of Media Agencies in Ad Auctions: Improving Utility through Coordinated Bidding." In Thirty-First International Joint Conference on Artificial Intelligence {IJCAI-22}. International Joint Conferences on Artificial Intelligence Organization, 2022. http://dx.doi.org/10.24963/ijcai.2022/66.

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The increasing competition in digital advertising induced a proliferation of media agencies playing the role of intermediaries between advertisers and platforms selling ad slots. When a group of competing advertisers is managed by a common agency, many forms of collusion, such as bid rigging, can be implemented by coordinating bidding strategies, dramatically increasing advertisers' value. We study the problem of finding bids and monetary transfers maximizing the utility of a group of colluders, under GSP and VCG mechanisms. First, we introduce an abstract bid optimization problem---called wei

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Kumar, Harsh, Taneea S. Agrawaal, Kwan Kiu Choy, Jiakai Shi, and Joseph Jay Williams. "“Sounds like a Cheesy Radio Ad”: Using User Perspectives for Enhancing Digital COVID Vaccine Communication Strategies for Public Health Agencies." In CHI '22: CHI Conference on Human Factors in Computing Systems. ACM, 2022. http://dx.doi.org/10.1145/3491101.3519760.

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Marques, António Torres. "Standards, Specifications, Test Methods and Technical Reports for GRP Water, Drainage and Sewerage Piping." In ASME 2013 Pressure Vessels and Piping Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/pvp2013-98023.

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Many end-users, specifiers, governmental agencies and testing facilities, are not fully aware of the wealth of standards available for GRP piping products and the continuing work being done in CEN &ISO and other standards developing organizations. As a result the introduction of Ad-Hoc test methods, standards and obsolete requirements is, unfortunately, not uncommon. The paper will list and comment available GRP Standards that has been prepared as a reference guide to assist in the proper specification and use of GRP piping products. The primary focus is on EN and ISO standards. The work b

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إسماعيل جمعه, كويان, and محمد إسماعيل جمعه. ""Forced displacement and its consequences Khanaqin city as a model"." In Peacebuilding and Genocide Prevention. University of Human Development, 2021. http://dx.doi.org/10.21928/uhdicpgp/36.

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"Humanity has known (forced displacement) as one of the inhuman phenomena, and international law considers it a war crime, and the forcibly displaced area is subjected to various types of psychological, physical, cultural and ethnic torture. Khanaqin has been subjected to more displacement compared to the rest of Iraq's cities, and forced displacement is a systematic practice carried out by governments or armed groups intolerant towards groups that differ from them in religion, sect, nationalism, belief, politics, or race, with the aim of evacuating lands and replacing groups other population

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F Murphy, William, Sandra Sanchez Murphy, Raymond R Buettner, and Grandon Gill. "Case Study of a Complex Informing System: Joint Interagency Field Experimentation (JIFX)." In InSITE 2015: Informing Science + IT Education Conferences: USA. Informing Science Institute, 2015. http://dx.doi.org/10.28945/2141.

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The Joint Interagency Field Experimentation (JIFX) event, organized by the Naval Postgraduate School (NPS), is conducted 3-4 times a year at various locations. The four day event can be characterized as an informing system specifically designed to facilitate structured and unstructured communications between a variety of parties—e.g., software developers, inventors, military and civilian users of various technologies, academics, and agencies responsible for identifying and procuring technology solutions—that frequently are constrained in their informing activities in more restrictive venues. O

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Jayathunga, T. W. M. P. S. "Colourism in advertising: how skin care product advertisements impact women in India." In Integrated Design Research Conference 2024, edited by S. Samarawickrama. Department of Integrated Design, Faculty of Architecture, University of Moratuwa., 2024. https://doi.org/10.31705/idr.2024.1.

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Skin-lightening products are arguably the best example of the powerful impact of advertising on people’s psycho-social behaviour. South Asians are notorious when it comes to their obsession with lighter skin tones. In India, the biggest market for skin-lightening skincare products, this phenomenon is fuelled by centuries of historical, political, social, religious, and geographical segregation as well as the influence of Western media (Mishra, 2015). By considering the negative impact of fairness cream use and the promotion of skin-lightening products, The Indian Ministry of Health and Welfare

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Reports on the topic "Ad agencies"

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Decarolis, Francesco, Maris Goldmanis, and Antonio Penta. Marketing Agencies and Collusive Bidding in Online Ad Auctions. National Bureau of Economic Research, 2017. http://dx.doi.org/10.3386/w23962.

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Boye, Greta, and Winston Ramautarsing. Revitalizing Agriculture in Suriname. Inter-American Development Bank, 1997. http://dx.doi.org/10.18235/0008717.

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Suriname faces unprecedented challenges in transforming its agricultural sector to a market based system, and it will need to offset the deterioration of the sector resulting from the probable loss of its preferential markets in the next decade. This study seeks to contribute to the understanding of the measures that are necessary to address the constraints on agricultural growth and development. The analysis builds on discussions that took place in May 1996 with government officials, representatives of private sector organizations and international agencies. Based on field work and subsequent

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Kwon, Heeseo Rain, HeeAh Cho, Jongbok Kim, Sang Keon Lee, and Donju Lee. International Case Studies of Smart Cities: Songdo, Republic of Korea. Inter-American Development Bank, 2016. http://dx.doi.org/10.18235/0007012.

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This case study is one of ten international studies developed by the Korea Research Institute for Human Settlements (KRIHS), in association with the Inter-American Development Bank (IDB), for the cities of Anyang, Medellin, Namyangju, Orlando, Pangyo, Rio de Janeiro, Santander, Singapore, Songdo, and Tel Aviv. At the IDB, the Competitiveness and Innovation Division (CTI), the Fiscal and Municipal Management Division (FMM), and the Emerging and Sustainable Cities Initiative (ESCI) coordinated the study. This project was part of technical cooperation ME-T1254, financed by the Knowledge Partnersh

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Martin, Lucia, Maria Elena Corrales, Ana Ramirez-Goldin, Juan Manuel Puerta, Diego Vera, and Oliver Azuara Herrera. Country Program Evaluation: Paraguay (2009-2013). Inter-American Development Bank, 2014. http://dx.doi.org/10.18235/0010570.

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This document is the evaluation of the IDB's Country Program with Paraguay for the 2009-2013 period. The period evaluated here (hereinafter, the 'review period') was characterized by a political crisis and the intensification of the agricultural export model. This evaluation has been conducted in accordance with OVE's mandate (RE-238 corr.) and the Protocol for Country Program Evaluation (RE-348-2). Its main purposes are to facilitate accountability and identify lessons learned that may help improve the Bank's future program. The evaluation took into account the new country strategy document f

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Evaluation of the Bank's Global Multisector Credit Operations: 1990 to 2005. Inter-American Development Bank, 2007. http://dx.doi.org/10.18235/0010492.

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The Bank defines Global Multisector Credit Operations (GMCs) as loans with sovereign guarantees granted to intermediary financial institutions or similar agencies to enable them to on-lend to sub-borrowers for the financing of multisector projects. This evaluation (RE-336) is based on a detailed analysis of the GMCs approved between 1990 and 2005. About two-thirds of the GMCs -representing 82% of the approved GMC funding- were reviewed in-depth and involved fieldwork in the respective countries. The remaining GMCs were desk-reviewed via Project Reports, Portfolio Performance Monitoring Reports

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Strengthening recovery actions for Southern Resident killer whales. Raincoast Conservation Foundation, 2025. https://doi.org/10.70766/32.7300.

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An ad hoc science panel was convened in Vancouver, Canada from March 4-6, 2025, to address the conservation and recovery of the endangered Southern Resident killer whale (SRKW) population – which, as of the July 2024 census, numbered only 73 individuals. The panel assembled 31 international experts from universities, government agencies, and NGOs across Canada, the United States, and the European Union to assess the efficacy and limitations of existing threat-reduction strategies, and propose new or revised measures. Their expertise covered a range of disciplines, including killer whale biolog

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