Relevant bibliographies by topics / Adjustment of relationship marketing principles

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  1. Journal articles
  2. Dissertations / Theses
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Academic literature on the topic 'Adjustment of relationship marketing principles'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Adjustment of relationship marketing principles"

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Juščius, Vytautas, and Viktorija Grigaitė. "Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience." Business: Theory and Practice 10, no. (1) (2009): 5–14. https://doi.org/10.3846/1648-0627.2009.10.5-14.

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This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elements such as trust, specific investments, reputation, information sharing, commitment and cooperation a
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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce
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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce
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ROBUL, Y. V., Y. L. HRINCHENKO, and L. M. ZALUBINSKA. "SOCIAL MEDIA MARKETING INFLUENCE ON BRAND EQUITY AND IMPACT ON INTENTION TO BUY IN FASHION MARKETING." Economic innovations 21, no. 1(70) (2019): 146–59. http://dx.doi.org/10.31520/ei.2019.21.1(70).146-159.

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Topicality. Social media and web technologies allow customers to interact and communicate. Companies use social networks to promote their brand information. with the use of technologies Web 2.0 and later companies radically changed marketing processes and switched from interacting with groups of anonymous consumers to targeted interaction with specific consumers, for which it is possible to collect data about advantages, preferences, other purchases, interests and circles of communication. Big brands tend to connect with their customers through social media channels. Social networking sites su
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АЛИЕВ А.Г., АЛИЕВ А. Г., ДЖАНАЕВ З. А. ДЖАНАЕВ З.А., НАЖМУТДИНОВА С. А. НАЖМУТДИНОВА С.А., and АБДУЛЛАЕВ Н. А. АБДУЛЛАЕВ Н.А. "RELATIONSHIP MARKETING - A NEW MARKETING CONCEPT." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 1201–6. http://dx.doi.org/10.34925/eip.2024.163.2.238.

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Данная статья посвящена новой концепции маркетинга, известной как "маркетинг взаимоотношений". Маркетинг взаимоотношений представляет собой подход к развитию маркетинговой стратегии, основанный на установлении долгосрочных и взаимовыгодных отношений с клиентами. В данной статье мы рассмотрим основные принципы и инструменты маркетинга взаимоотношений, преимущества этой концепции перед традиционным маркетингом и ее влияние на современные рыночные отношения. This article is about a new marketing concept known as “relationship marketing.” Relationship marketing is an approach to developing a marke
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Soules, Aline. "The Principles of Marketing and Relationship Management." portal: Libraries and the Academy 1, no. 3 (2001): 339–50. http://dx.doi.org/10.1353/pla.2001.0051.

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Gao, Zhi Jian, Wei Hua Zhang, and Ji Jun Xiao. "The New Management Model of Real Estate Enterprise Base on Relationship Marketing." Advanced Materials Research 403-408 (November 2011): 1799–803. http://dx.doi.org/10.4028/www.scientific.net/amr.403-408.1799.

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Into 2011, the State has strengthened macro-control of real estate, and the policies of restricting purchase have been put forward by the local governments, the real estate industries are facing unprecedented difficulties. The enterprises should adjust their policies of marketing, and actively introduce relationship marketing thinking. To this end, the companies should begin in following eight areas, which change marketing ideas and conception, adjustment corporate governance structure, adjustment structure of human resources, strengthening value management, building long-term external coopera
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Sui, Jinchi, and Mohd Mustafa Mohd Ghazali. "User Behavior Analysis and Optimization Countermeasures in Shopping APP Interface Design." International Journal of Education and Humanities 16, no. 2 (2024): 405–8. http://dx.doi.org/10.54097/wrae3p80.

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In this study, the interface design and marketing strategy of shopping APP were deeply discussed, and a series of optimization countermeasures were put forward. The principles of interface design and user behavior are analyzed, and the design problems such as information overload, complicated navigation, low usage frequency and high user loss are pointed out. The countermeasures of interface design optimization, user behavior guidance and marketing strategy adjustment are put forward, including simplifying interface, optimizing navigation, personalized recommendation, incentive mechanism, bran
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Herbst, Frikkie. "The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium." Communicare: Journal for Communication Studies in Africa 18, no. 2 (2022): 53–80. http://dx.doi.org/10.36615/jcsa.v18i2.1842.

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Relationship marketing is a paradigm shift and it is associated with the return ofdirect marketing both in business-to-business and business-to-consumer markets(Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition andretention in building and ensuring long-term relations with clients and therefor requiresthe integration of proper communication principles. A long-term relationship isrecognised as a very important and basic ingredient of marketing, securing and keepingcustomers and can be regarded as a tool for the new millennium.Many relationship marketing defini
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Hrybau, A., and T. Khatsianevich. "Principles of socially responsible marketing." Science and Innovations, no. 9 (October 24, 2024): 42–47. http://dx.doi.org/10.29235/1818-9857-2024-09-42-47.

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The concept of socially responsible marketing is considered in the context of modern trends in the economic policy of the Republic of Belarus and the state of business ecosystems. On the basis of complex analysis of scientific points of view and adaptation to modern conditions of management the author’s definition of socially responsible marketing is offered, its differentiation from the concepts of socially ethical marketing and relationship marketing is carried out. A system of principles of socially responsible marketing has been developed as the fundamental principles of strategic manageme
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Dissertations / Theses on the topic "Adjustment of relationship marketing principles"

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Kumassah, William, and Mevludin Mujcinovic. "The Aronda "Black Box" - Bridging the Gap of Mistrust in Insurance Service Relationships : A Study of Damage Adjustment as a Critical Episode." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9903.

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<p><strong>Problem: </strong>The nature of insurances, and indeed the customer-provider relationship in insurance services, lends itself to distinctive characteristics. These characteristics have particular implications on overall perceived service and relationship quality, and thus customer retention. The arguably singular characteristic of mutual mistrust prevalent in insurance service relationships, is a source for costs and lost profitability for insurance companies in Sweden. Bridging the “gap of mistrust”, potentially offered by a seemingly simple service, could entail significant benefi
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Chartrungruang, Bung-On. "Relationship between staff selection and training based upon TQM principles and guest satisfaction with service quality in hotel settings." Thesis, 2002. https://vuir.vu.edu.au/15406/.

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This thesis proposes a theoretical model that aims to explain the relationship between staff selection and training based on the principles of Total Quality Management (TQM) and guest satisfaction in 4-5 star hotels in the USA and Australia and Thailand. This exploratory research aims to generate emphical evidence concerning the relationship between TQM, guest satisfaction and human resource performance.
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Books on the topic "Adjustment of relationship marketing principles"

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Baran, Roger J. Principles of customer relationship management. Thomson/South-Western, 2008.

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1966-, O'Toole Tom, ed. Strategic market relationships. 2nd ed. Wiley, 2007.

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Relationship Marketing and Crm Principles and Practice. Kogan Page, Limited, 2007.

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Service management and marketing: A customer relationship management approach. 2nd ed. Wiley, 2000.

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Wein, Simon, and Limor Amit. Adjustment disorders and anxiety. Oxford University Press, 2015. http://dx.doi.org/10.1093/med/9780199656097.003.0174.

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Adjustment disorders and anxiety are two of the more common responses to stressors in palliative care. At one end of the spectrum, adjustment and anxiety are normal defences. However, when coping mechanisms fail these responses can become pathological. Judging when a response is pathological is based on two principles: the severity of symptoms and the extent of disruption of normal functioning or homeostatic adaptation. The intimate two-way relationship between physical and psychological symptoms in palliative care means that physical symptoms have to be well controlled and that psychological
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Managing Successful Projects with PRINCE2 [PDF]. Stationery Office, The, 2017.

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Managing successful Programmes (PDF). Stationery Office, The, 2011.

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Bennett Moses, Lyria. Regulating in the Face of Sociotechnical Change. Edited by Roger Brownsword, Eloise Scotford, and Karen Yeung. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199680832.013.49.

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This chapter looks broadly at how lawyers and regulators should understand the relationship between regulation and changing technologies. It argues that instead of asking how we might 'regulate technology' or 'regulate new technology', we should focus on the question of how we might institutionally manage the adjustment of law and regulation in light of ongoing sociotechnical change. In particular, it argues that 'technology' is neither a special rationale for nor a special object of regulation, but rather that it is changes in the sociotechnical landscape that generate a need to constantly re
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Hercus, Courtney. Struggle over Human Rights. The Rowman & Littlefield Group, 2019. https://doi.org/10.5040/9781978735699.

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The Struggle over Human Rights: The Non-Aligned Movement, Jimmy Carter, and Neoliberalism traces the origins of the relationship between neoliberalism and the modern doctrine of human rights to the 1970s. It uses empirical evidence to prove that the Carter administration transformed the U.S., and the traditional Western liberal approach to human rights, in response, in part, to the actions of the Non-Aligned Movement. The New International Economic Order (NIEO), a high-point in Non-Aligned solidarity, placed pressures on the power relations of the international system and sought to advance the
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Cebula, Kerri. Governance in Sport. Edited by Bonnie Tiell. Human Kinetics, 2012. http://dx.doi.org/10.5040/9781718220997.

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Simplify the complexities of sport governance with an engaging and thought-provoking guide to how authority, policies, rules, and regulations can influence decision making in sport organizations. Governance in Sport: Analysis and Application With Web Resource examines the structure of governance within sport organizations across a breadth of levels and a variety of industry sectors to prepare students to practice principles of good governance and ethical decision making. The content is presented from three broad perspectives: (1) Students will first learn the foundation of legal and managerial
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Book chapters on the topic "Adjustment of relationship marketing principles"

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Ennew, Christine, Nigel Waite, and Róisín Waite. "Customer relationship management principles and practice." In Financial Services Marketing, 4th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003398615-28.

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Griffin, Roger C., Stanley Sacharow, and Aaron L. Brody. "The Relationship of Packaging to Marketing." In Principles of Package Development. Springer Netherlands, 1985. http://dx.doi.org/10.1007/978-94-011-7382-7_8.

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Bosio, Birgit, and Melanie Scheiber. "Data-Supported CRM as a Lever for DMO Success: A Social Exchange Relationship Approach." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_29.

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AbstractCustomer relationship management (CRM) is proving to be one of the most promising business strategies. However, in the field of destination marketing literature, a problem exists as to how data-supported CRM can be established. While customer data management has already been well exploited in other industries, DMOs lack customer proximity and data sovereignty. The aim of this paper is to fill this research gap and show how a data-based CRM can be deployed by DMOs based on the principles of social exchange theory. In 13 expert interviews, these aspects were examined from the DMO’s point
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Patel, Praveen, and Jasmine Kaur. "Introduction to Brand Management in the Digital Age." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-9461-8.ch001.

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The rapid development of digital technology has introduced a new order of large-scale change within brand management in the fast-changing landscape of the digital marketplace. This chapter provides the fundamental principles of brand management within the digital era and demonstrates the transformation of building brands via online platforms, data analytics, and digital technologies. Others might state that social media, e-commerce, and AI integration offer brands a new horizon for managing brand equity, improving customer engagement, and creating experiences to adapt to changing tastes. Adjus
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Jordan, Jennie, and Kristy Diaz. "Festival Marketing." In Principles of Festival Management. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/978-1-911396-82-6-4063.

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Marketing, promotion, sales, communications, audiences, participation – the concepts covered in this section are a fundamental part of festival management, whether your event is a community fête or a globally recognised music festival. The word ‘marketing’ originated from the simple forms of buying and selling that can be seen in a local street market, but the term now encompasses a range of sophisticated techniques that have developed to help companies decide what products and services to produce and how to persuade people to buy them. This chapter introduces marketing concepts and illustrate
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Bühler, André, and Gerd Nufer. "The Principles of Relationship Marketing." In Relationship Marketing in Sports. Elsevier, 2010. http://dx.doi.org/10.1016/b978-0-7506-8495-8.10002-7.

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"the principles of relationship marketing." In Relationship Marketing in Sports. Routledge, 2012. http://dx.doi.org/10.4324/9780080942339-6.

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Baines, Paul, Sophie Whitehouse, Paolo Antonetti, and Sara Rosengren. "Marketing Principles and Society." In Fundamentals of Marketing. Oxford University Press, 2021. http://dx.doi.org/10.1093/hebz/9780198829256.003.0002.

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This chapter develops an understanding of marketing principles and the impact of marketing on society by defining the term ‘marketing’. It considers the origins and development of marketing throughout the twentieth and into the twenty-first centuries. The core principles of marketing, incorporating the marketing mix, the principle of marketing exchange, market orientation, relationship marketing, and service-dominant logic, are all examined. After all, marketing is a two-way exchange process. It is not solely about the marketing organization doing the work; the customer also inputs—sometimes e
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Sohrabi, Babak, and Amir Khanlari. "G2C Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4864-7.ch005.

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Public administration has been challenged by “new public management” and “government redesign” paradigms. In addition, the relationship between government and citizen has been changed dramatically based on the mentioned paradigm shift. Customer orientation in the public sector is one of the changes originated from the private sector’s principles and paradigms. Nowadays, scholars emphasize applying concepts and techniques of customer orientation in e-government. In this text, firstly, customer orientation and its importance in government activities, especially e-government, is described. Then,
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Sohrabi, Babak, and Amir Khanlari. "G2C Marketing." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch108.

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Public administration has been challenged by “new public management” and “government redesign” paradigms. In addition, the relationship between government and citizen has been changed dramatically based on the mentioned paradigm shift. Customer orientation in the public sector is one of the changes originated from the private sector's principles and paradigms. Nowadays, scholars emphasize applying concepts and techniques of customer orientation in e-government. In this text, firstly, customer orientation and its importance in government activities, especially e-government, is described. Then,
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Conference papers on the topic "Adjustment of relationship marketing principles"

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Kucher, Oleg, Serhii Yermakov, Iryna Andreitseva, Svitlana Plotnichenko, and Oleksander Kozak. "Methodological aspects of bioeconomy development strategy formation in Ukraine (example of renewable energy sources)." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf167.

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The work is devoted to the study of issues of the formation of priorities of the economic development of Ukraine. As a result of theoretical studies, it was established that the main goal of the bioeconomy is the optimal use of renewable biological resources and the creation of sustainable systems for the production of new types of products based on them. Marketing management plays an important role as an important component of the company management system. It is noted that the methodology is the fundamental basis of the management of the marketing activities of the enterprise, and the method
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Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

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In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
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GEMECHU, Seboka Alemu. "IMF Tariff Conditionality, Aid for Trade and Trade: Evidence from Sub-Saharan Africa." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/069.

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Recently, world tariff rates based on the Most Favoured Nation have declined with more significant drops observed in Sub-Saharan Africa (SSA) particularly on agricultural products. However, the IMF conditions tied to aid for aid-receiving countries during the economic crisis are criticised for biased decision-making and their ineffectiveness in trade reform policies in relation to the Sustainable Development Goals. The purpose of this study is to investigate how IMF-tariff conditions tied to aid for trade impact agricultural product trade in SSA through Structural Adjustment Programmes (SAPs).
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Mrvica Mađarac, Sandra, Zvonimir Filipović, and Marko Eljuga. "E-COMMERCE IN TRADE COMPANIES DURING THE CONDITIONS OF A PANDEMIC CRISIS: CASE STUDIES." In EU 2021 – The future of the EU in and after the pandemic. Faculty of Law, Josip Juraj Strossmayer University of Osijek, 2021. http://dx.doi.org/10.25234/eclic/18349.

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E-commerce in trade companies during the course of the pandemic crisis has become more than a technology; it includes a whole range of activities such as business processes, business organization, communication, customer relationship management, the E-sales orientation and business progress through the Information and Communication technologies. The consequences of the pandemic COVID-19 are reflected on the various spheres of social life, including the businesses of the companies. New strategies and techniques in business have positively contributed to the survival of trading companies on the
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