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Dissertations / Theses on the topic 'Advertisement message'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Hill, Brad. "Processing Pull-Through Advertisements Screened During Sporting Telecasts: Effects Of Advertisement Message Speed, Programme Context and Repetition Priming." Thesis, Griffith University, 2006. http://hdl.handle.net/10072/367281.

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Exposing consumers to advertisements and communicating clear messages within advertisements is important for marketers in achieving desired outcomes such as generating brand awareness, creating favourable attitude toward a brand, or seeking product sales. Recent technological advancement in televised broadcasting has seen marketers introduce another advertising tool to gain exposure and communicate messages to potential consumers. Typically termed pull-through advertisements, these are executed at the same time viewers are watching a television programme. They must compete for processing atten

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Valungevičiūte, Sandra. "Reklamos elementų įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557.

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Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas - reklamos elementų (teksto,spalvos,garso ir vaizdo) poveikis vartotojų elgsenai. Darbo tikslas – teoriniu lygmeniu išanalizavus ir apibendrinus reklamos elementų įtaką vartotojų elgsenai, juos empiriškai patikrinti Lietuvos studijuojančio jaunimo pavyzdžiu. Darbo uždaviniai: • Atskleisti reklamos sampratą; • Teoriniu lygmeniu išanalizuoti ir pagrįsti reklamos ir vartotojų elgsenos sąsajas; • Išstudijuoti ir apibendrin

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Darlington, Kay-Anne P. "Gender Representations, Cultural Norms and Message Features in Jamaican HIV/AIDSAdvertisements: A Textual Analysis of Television Campaigns." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438103621.

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Vaičiukynienė, Živilė. "Reklamos įtaka vaikų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060614_210332-91513.

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Postgraduate studies concluding labor, 62 pages, 20 pictures, 2 tables, 45 literary sources, 21 addendums, Lithuanian. KEYWORDS: advertisement, advertisements audience, promotional message, segment, consumer, consumer behavior. The object of research – foodstuff sacred to children advertisement. The subject of research – foodstuff advertisements to children submission form. Labour objective – established sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation model. Tasks: 1) to inspect foodstuff advertisements to childr

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Габрелян, В. В. "Первинні та вторинні конструювання рекламних текстів". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17777.

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Реклама є значущим і специфічним феноменом сучасності, що має у своїй основі першочергове і конкретне завдання - спонукати людину до діяльності. Для досягнення цієї мети реклама черпає мовні засоби з життєвих ситуацій, відповідно до образів з існуючих, звичних для повсякденного життя стандартів поведінки і соціально-психологічних установок. Реклама будується на основі тексту, який повинен привертати увагу потенційних споживачів. Відмінною рисою вдалої реклами є гармонічне поєднання основної рекламної ідеї з тими засобами виразності, які даній ідеї найбільше відповідають. Це виражається, у знах

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6

Грищук, Д. А. "Лінгвістичні особливості англомовних рекламних слоганів та їх відтворення у перекладі". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/82350.

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Дипломна робота розкриває питання дефініції рекламного тексту та способів реалізації впливу на споживача через рекламне повідомлення. Робота розкриває поняття рекламного слогану та його роль у рекламному повідомленні. Проаналізовано особливості англомовних рекламних текстів, описані їх лінгвістичні та екстралінгвістичні характеристики. Досліджено морфологічну наповнюваність рекламних слоганів, особливості їх синтаксичної структури, роль екстралінгвістичних засобів виразності. Встановлено ефективні перекладацькі стратегії та наведені практичні рекомендації для підготовки студентів до перекладац

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7

Morrison, Hayli. "Analysis of age-related differences in political message framing effects." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32607.

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Master of Science<br>Department of Journalism and Mass Communications<br>Louise Benjamin<br>This experimental research builds upon the health communications study completed by Rustam Haydarov in 2010, with a similar approach to ascertain how an individual’s age might influence their reaction to political messages. Using a typology of frames by Levin, Schneider and Gaeth (1998), the study utilizes an older demographic (ages 55-70) and a younger comparison group (ages 18-33) to determine a) if both groups find positive advertising messages more favorable than negative advertising messages and b

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John, Kevin Kimball. "Adolescent Interest in Alcohol Responsibility Messages: The Message Matters." Diss., CLICK HERE for online access, 2009. http://contentdm.lib.byu.edu/ETD/image/etd3204.pdf.

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Monrean, Philip. "Message Modality and Elaboration on Online Advertisements." Youngstown State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1485524245611484.

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Renton, Michelle Susan. "Influencing consumer perceptions of a social issue: an experiment on the effects of credibility of the source, message sidedness and inward/outward focus on consumer attitudes toward genetically modified foods." Thesis, University of Canterbury. Management, 2008. http://hdl.handle.net/10092/874.

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This thesis aims to increase understanding of New Zealand consumer reactions to messages promoting genetically modified food products (GMFs) and to determine how the manipulation of three persuasion variables, message sidedness, source credibility and inward vs. outward focus impact upon consumer attitudes. To achieve this aim, the study integrated two frameworks, Bredahl's, (2001) determinants of attitudes towards GMFs and Wansink and Kim's, (2001) strategies for educating consumers about GMFs, into a new model. To empirically examine the model, a web-based experiment using a 2x2x2 between

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Boström, Malin, Mathias Guselin, and Maria Nilsson. "Facebook Advertisements : - What happens with the sender's intended message?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45276.

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Background: Advertisements create metaphors in the consumers’ mind, which are interpretedby using their advertising knowledge, including expectations of positive messages and theawareness of different advertising formats. Advertising affects how and what consumers thinkabout a company. For online advertising, Facebook is a widely used tool by marketers toestablish and enhance the brand image, use the network for market research, target theiradvertising and create Facebook groups or pages for the company. Purpose: The purpose of this research is to explore what happens when the sender’s intende

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Fry, Marie-Louise. "Message processing of fear-based anti-drink driving advertisements." Thesis, Queensland University of Technology, 2006. https://eprints.qut.edu.au/16381/1/Mary-Louise_Fry_Thesis.pdf.

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While overall road deaths in Australia have fallen since the late 1980's and the impact of road-safety advertising appears to be positive, alcohol-related road fatalities remain the leading cause of death among young Australian adults. Fatality and injury rates continue within this cohort despite increases in alcohol-related knowledge, continuing education efforts in the Australian school system, increased funding for police enforcement and high media presence of road safety advertising (Peder et al 2004). Notwithstanding advances in communication technologies, highly graphic, emotional, shock

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Fry, Marie-Louise. "Message processing of fear-based anti-drink driving advertisements." Queensland University of Technology, 2006. http://eprints.qut.edu.au/16381/.

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While overall road deaths in Australia have fallen since the late 1980's and the impact of road-safety advertising appears to be positive, alcohol-related road fatalities remain the leading cause of death among young Australian adults. Fatality and injury rates continue within this cohort despite increases in alcohol-related knowledge, continuing education efforts in the Australian school system, increased funding for police enforcement and high media presence of road safety advertising (Peder et al 2004). Notwithstanding advances in communication technologies, highly graphic, emotional, shock

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Іконописцева, М. О. "Евфемізація і дисфемізація в публіцистичному дискурсі: перекладацький аспект". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86587.

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Деякі положення пропонованого дипломного дослідження було відображено в фаховій статті, опублікованій науковому збірнику «Актуальні питання гуманітарних наук: міжвузівський збірник наукових праць молодих вчених Дрогобицького державного педагогічного університету імені Івана Франка» (Випуск № 44, 2021 р.)<br>Мета: ретельне вивчення особливостей англомовних евфемізмів та дисфемізмів в контексті публіцистичних текстів та особливостей їх перекладу українською мовою. Теоретичне значення: Дипломна робота розкриває питання дефініції рекламного тексту та способів реалізації впливу на споживача через

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Hadinejad, Arghavan. "Destination Iran: An analysis of tourism marketing message characteristics." Thesis, Griffith University, 2020. http://hdl.handle.net/10072/392374.

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Visitor attitude is a critical component that affects potential tourists’ decision making and, ultimately, destination choice. Tourism marketers seek to influence prospective visitors’ attitudes through reinforcing existing associations with the destination or creating new associations. In addition, marketers use persuasive marketing stimuli to affect associations with the destination. In particular, the design or characteristics of marketing stimuli such as the perceived credibility and emotive aspects exert a significant impact on potential tourists’ attitudes towards, and associations with,

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Тімошова, Ольга Євгенівна, Ольга Евгеньевна Тимошова та Olha Yevhenivna Timoshova. "SMS-реклама як метод інтерактивного маркетингу". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32766.

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Альтернативні методи реклами, засновані на застосуванні інформаційних технологій, за належного використання можуть стати одним з найбільш ефективних досягнень маркетингу. Пропонуємо розглянути такий його метод, як sms-реклама, яка набуває все більшої популярності. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/32766

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Simes, Mika R. "Menarche and emerging female identity, the messages conveyed in menstrual product advertisements." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ32248.pdf.

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Shenoy, Dinesh (Dinesh Arkal). "Measuring effectiveness and value of email advertisements in relationship-oriented email messages." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/42931.

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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2008.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Includes bibliographical references (p. 63-70).<br>This thesis explores the value of email advertisements in relationship-based communication by measuring click-through rates. Advertisements were embedded within standard electronic mail

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Seneviratne, Buddhakoralalage Leelanga Dananjaya. "The Influence of Music Congruence and Message Complexity on the Response of Consumers to Advertisements." Thesis, University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015. http://hdl.handle.net/10092/10252.

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The overall aim of this study was to examine how the characteristics of two salient stimuli -music and message- of an audio advertisement influence the psychological state of consumers and how such a state subsequently determines their cognitive and affective responses to the advertisement. In achieving this aim, this study was guided by a combination of two cognitive resource utilisation theories, Limited Capacity Model of Motivated Mediated Message Processing (Lang, 2000) and Resource-Matching Hypothesis (Anand & Sternthal, 1989). In particular building upon inconsistency and load theories,

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Sofia, Karlsson. "Advertising as Discourse : A study of print advertisements published in The New Yorker." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45406.

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In this thesis, I am concerned with the language of advertising. By analyzing advertising from a discourse perspective, this paper further examines the context of communication and the participants’ roles in the context. This study focuses on commercial advertising, based on the assumption that the intended meaning of the advertiser is to persuade the viewer to perform a purchase. Therefore this study observes persuasive messages and how they are presented in advertising. To analyze and compare real texts from a discourse perspective present an opportunityto examine social changes that might h

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Chik, Hsia-hui Alice, and 戚夏蕙. "Adolescents' critical reading of advertisements and public service messages: the interpretation of identitiesand meaning." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31944784.

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Wood, Ashley. "DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING AND THE CULTIVATION THEORY." University of Akron / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=akron1133366476.

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Chik, Hsia-hui Alice. "Adolescents' critical reading of advertisements and public service messages : the interpretation of identities and meaning /." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B23424473.

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Oladimeji, Olawumi Kate. "Sources of advertisement messages and their impacts on purchasing behaviour: a case study of Walter Sisulu University students." Thesis, University of Fort Hare, 2014. http://hdl.handle.net/10353/d1015413.

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The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether advancement in communication technology affects how the students receive information. This study also investigated the impact of traditional mass media advertising in comparison to new media advertising. Questionnaires were administered to students of WSU, Mthatha campus. The survey was conducted withi

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Lee, Woo-Young. "The moderating role of sport service type on the relationship between ad message type, service trial promotion, and consumers' responses to the advertisements." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3378367.

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Thesis (Ph.D.)--Indiana University, School of Health, Physical Education, and Recreation, 2009.<br>Title from PDF t.p. (viewed on Jul 7, 2010). Source: Dissertation Abstracts International, Volume: 70-10, Section: A, page: 3942. Adviser: Choonghoon Lim.

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Carlsson, Mina, Maria Arvidsson, and Iris Qvennerberg. "Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106257.

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Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. Consumers, on the otherhand, may have a different attitude towards how marketers use their privatedata. Purpose: The purpose of this thesis is to analyse and gain insight into theemotional experience of consumers when receiving personalized marketingmessages that are designed using their private data collected from mobiledevices. Method: A

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Hedgren, Vickie, and Angelica Persson. "Swedish consumers say: -" Subliminal marketing is smart marketing!"." Thesis, Högskolan i Halmstad, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29814.

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Title: Swedish consumers say – ”Subliminal marketing is smart marketing!” Authors: Vickie Hedgren and Angelica Persson Adviser: Klaus Solberg Søilen Level: Dissertation in Marketing, 15 ECTS, Spring 2015 Keywords: Subliminal, Messages, Advertising, Advertisement, Neuromarketing, Psychology, Subconscious, Primal instincts, Subliminal techniques, Ethics, Acceptance, Emotional Connection Purpose: The purpose of this dissertation is to find out what Swedish consumers think about marketing that is meant to influence their subconscious in their decision making, with a focus on subliminal messages, a

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Tison, Jean-Bernard. "Étude Comparative De Messages Publicitaires Anglophones Et Francophones À La Lumière D'éléments Culturels [Comparative Study of English and French Advertisements Through a Cultural Lens]." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc177260/.

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This thesis aims to demonstrate the crucial role of cultural aspects such as attitudes, values, social common places, and expectations in the international advertising industry. Through the analysis of written advertisements used in the United States and France, general trends regarding various commercial sectors and products (automobiles, electronics, cosmetics, and so forth) are highlighted and explored. From a linguistic perspective, the purpose of this thesis is not only to observe the semantic differences between translations of the same slogans and messages, but also to draw attention to

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Miller, Jerry L. "Dynamics of political advertisements, news coverage, and candidate gender : a content analysis of the campaign messages of the 1990 and 1994 California and Texas gubernatorial elections /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1996.

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DeLong, Ellen Elizabeth. "Advertising Domesticity: A Content Analysis of Traditional Messages in Seventeen Magazine, 1946-1948." University of Akron / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=akron1216912746.

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Le, Gallic Stéphanie. "Les messages de lumière : la publicité lumineuse à Paris, Londres et New York de la fin XIXe siècle à nos jours." Thesis, Paris 4, 2014. http://www.theses.fr/2014PA040173.

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La présente thèse de doctorat consiste en une enquête sur la construction du paysage nocturne par la publicité lumineuse, spécifique aux métropoles occidentales depuis la fin du XIXe siècle. Elle s’est appuyée en particulier sur trois études de cas, New York, Londres et Paris, et a cherché à éclairer les circulations d’idées, de techniques et de design qui ont animé ces espaces. Elle interroge notamment la pertinence de la notion de « modèle américain » et souligne les échanges et les apports réciproques entre l’Europe et les États-Unis. Le propos est organisé en trois grandes parties, subdivi

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Le, Gallic Stéphanie. "Les messages de lumière : la publicité lumineuse à Paris, Londres et New York de la fin XIXe siècle à nos jours." Electronic Thesis or Diss., Paris 4, 2014. http://www.theses.fr/2014PA040173.

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La présente thèse de doctorat consiste en une enquête sur la construction du paysage nocturne par la publicité lumineuse, spécifique aux métropoles occidentales depuis la fin du XIXe siècle. Elle s’est appuyée en particulier sur trois études de cas, New York, Londres et Paris, et a cherché à éclairer les circulations d’idées, de techniques et de design qui ont animé ces espaces. Elle interroge notamment la pertinence de la notion de « modèle américain » et souligne les échanges et les apports réciproques entre l’Europe et les États-Unis. Le propos est organisé en trois grandes parties, subdivi

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chang, Shu-chen, and 張淑貞. "Creativity in advertisement and the influences of message that advertisement appeals toward consumer’s interest." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/77y4z3.

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碩士<br>國立中山大學<br>傳播管理研究所<br>95<br>Abstract Competitions between the brands of the real estate commodity are intense. With regard to sales, the advertisement must bring into full play in the marketing situation which engages in hand-to-hand combat. Goal of the creativity person in message designs of the advertisement is trying to have the consumers sharing same feeling. Allow the advertising creativity has more accurate effect, the appeal strategy complement each other reduces the advertisement being invalid and waste. This research is aimed at the advertisement of the real estate. It is to disc

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Hu, An-Ni, and 胡安妮. "The Effects of Multimedia Message Service on Mobile Advertisement." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/09007112656712337792.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>96<br>In the age of rapid development of mobile communication, cell phone have become living necessities for the modern people. With the upgrade of mobile communication techniques and through the provision of 3G techniques, the functions of cell phone are diversified. Short message can not only be sent with words but also with pictures, which provides such multiple medium services with sound and images; therefore, MMS can also become an important medium for advertisement. This study primarily explores the influence of multiple media on advertising effects. By means

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Liu, Guo-Rien, and 劉國聯. "The Relationship between Message Framing ofOrganizational Advertisement and PerceivedOrganizational Prestige." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/59094189543185238711.

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碩士<br>清雲科技大學<br>經營管理研究所<br>96<br>This study examined the effect of message framing of organizational advertisement on the perceived organizational prestige. And, We also explored the moderating effect of message recipient’s characteristic about the relationship between message framing of organizational advertisement and the perceived organizational prestige. From the 200 effective responses,we got two results:(1) ‘Minority excellent’ message produces perceived organization prestige obviously is higher than perceived organization prestige which ‘Majority eximious’ message forms the image of adv

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Chan, Chih-Chieh, and 詹智傑. "Deceptive Messages, Expertise, and Relationship Strength Impact on The Advertisement Effect of The Message Consistency of eWOM." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/jd9yth.

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碩士<br>國立臺北科技大學<br>商業自動化與管理研究所<br>96<br>The purpose of the research is base on Accessibility-Diagnostic Model to investigate the influence of advertisement affected by Electronic word of mouth (eWOM), which is consist of consistent message (Either positive or negative word of mouth) or inconsistent message (Interlock the positive and negative word of mouth). However, due to a variety of consumer type, the choice of Relationship and specialty in related researches are regarded as moderating in this research, in order to investigate into different results affected by these two variables and consi

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Chou, Mei-Chin, and 周梅菁. "The Impact of Advertisement Appeal and Message Framing on Advertisement Effects-Perception of Environmental Protection as Moderator Variable." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/58650127688840876652.

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碩士<br>淡江大學<br>國際貿易學系國際企業學碩士班<br>98<br>Recently, many entrepreneurs realize the importance of saving energy and try to launch activities related to this issue not only to fulfill social responsibility but also to improve company image. One main purpose of advertisement campaign is to attract consumers then motivate them to purchase. Therefore, one main focus of this research is to figure out how to use advantage of advertisement appeal and message framing in order to achieve maximum effect. Due to fewer studies about the interaction of appeal and framing, this research discussed the interact

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Yang, Yu-ling, and 楊宥鈴. "The Effects of Message Appeals and Product Types on Attitude Toward Advertisement." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/74873239343567552262.

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碩士<br>國立高雄大學<br>經營管理研究所<br>101<br>Most prior research pointed out that the emotional or non-emotional/informative appeal in advertising has considerable influence on the consumers’ perception but without considering the effect of product types (utilitarian product vs. hedonic product). This study argued that the using emotional or non-emotional/informative appeal in advertising should depend on product types. The purpose of this study was to investigate the interaction effects of emotional appeal in advertising and product types on the consumer attitude toward the advertisements. An experi

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Chen, Jheng Sian, and 陳政憲. "The Study of Engagement Effect and Message Source Credibility on Advertisement Effect." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/42827145766537268336.

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碩士<br>國立高雄應用科技大學<br>國際企業系<br>97<br>The Advertisement "engagement effect" means messages of advertising copies and other non-advertisement present a context. This purpose promotes advertised effect and makes consumers obtaining the related message of products and reduces the cost for the information search at the same time. At present, the engagement effect on academic study is kind limited, but it has been widely used in many commercial acts. Especially, in this recession period, how the advertisers use the most efficient way to allocate advertisement, and create higher advertising effect. The

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Chen, Hao-Yan, and 陳浩揚. "Advertisement message, message reading, and consumer behavior：An empirical study of Taiwanese children’s English extended educational industry television commercial films." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/42846183795036715432.

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Chuang, Shu-Chi, and 莊書齊. "The Effect of Temporal Distance, Brand Concept and Advertisement Message on Teaser Ads." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/28815600796915529165.

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碩士<br>國立臺灣大學<br>商學研究所<br>100<br>Teaser advertising has been overwhelming popular recently, and it has become a favorite choice for advertising agent as well. “Teaser” means to tease the audiences in order to evoke their interest, curiosity, and possibly, cultivate their anticipation about what’s going to happen next, no matter what it might be. Therefore, as a “teaser ads”, we expected that its launch time will be earlier than the main events, and what it can say is actually quite limited, in which might only contain brand name, simple slogan and the exact date the main events will take place

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LEE, HUI-YEE, and 李慧儀. "Effectiveness of Cause-Related Marketing Advertisement: the Fit between Message Theme and Victim Style." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/33pq3h.

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碩士<br>崇右技術學院<br>經營管理研究所<br>105<br>The present study employs an experimental design, with advertisement’s theme (product-based V.S. cause-related marketing) and beneficiaries (identifiable victims V.S. statistical victims) as independent variables to investigate consumers’ brand attitude, perception of corporate social responsibility and purchasing intention under fictitious advertisements. The result shows: 1.With identifiable victims as beneficiary, a cause-related advertisement gets more perception of corporate social responsibility and higher purchasing intention. 2.With statistic victims

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Hsu, Wei-Che, and 徐偉哲. "The Effects of Message Framing in the Advertisement on Perceived Efficiency of Health-Care Product." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/12668989224731063560.

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Jui-Yang, Chang, and 張瑞洋. "The effects of Advertorial and Advertisement on Readers’ Message Involvement — Moderating Effect of Media Awareness." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/55141342220006171103.

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碩士<br>東吳大學<br>國際貿易學系<br>92<br>For decades, advertisement has been an important tool for advertisers to communicate with their target consumers. However, the effect of this traditional method decreases gradually because of readers’ neglect and antipathy. Advertorial, i.e. a print advertisement disguised as editorial material, a common type of camouflaged advertising, particularly in magazines and newspapers, is used to get more attention and improve message involvement in practice. This research tried to formulate a research framework to examine the impact of advertorial and tradit

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Chen, Wen-Shiang, and 陳文祥. "The Effect of Regulatory Fit between Message and Investment Goal on Advertisement of Financial Product." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/03103548801187445136.

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碩士<br>國立臺灣大學<br>商學研究所<br>96<br>Advertisement is becoming one of the most important marketing tools for financial products. This thesis is to study whether the communication effect of financial product advertisement will be influenced by the fit between the investment goals and the advertisement message. The research is primarily processed by experiment design and it proved that for a relatively higher-risk-higher-return financial product, marketers will gain better communication effect by using: a) message which emphasizes possible gain, b) message which emphasizes product superiority, c) mess

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Chang, Chiung-Yu, and 張瓊羽. "The Relationship between Mobile Text Message Content and Advertisement Effect - A case study of the mansion agency." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/redq38.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>102<br>Most academic articles about real estate focus on research assessment, supply and demand, market segmentation, management, and marketing strategies. This trend is intensified by issues such as luxury tax, additional tax for mansion, registration of market price and tax by market price recently. The trading parties, buyer and seller, are ignored by researchers, even though the parties play important roles in the processes of business development (seller) and deal making (buyer). 　　There is a proverb said by real estate agents that “development is the basis

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Cheng, Ya-Chung, and 鄭雅純. "The Advertising Effects of Message Framing: The Moderating Role of The Regulatory Focus, spokesperson and advertisement Informativeness." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/70788341213649378547.

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碩士<br>國立高雄應用科技大學<br>國際企業研究所<br>101<br>ABSTRACT The Advertising Effects of Message Framing: The Moderating Effect of The Regulatory Focus , Spokesperson and Advertisement Informativeness. Advertising messages can affect consumers. For enterprises how to enhance the communication effect with consumers by message framing is a very important issue. The main purpose of this study is to investigate the message farming of advertising effectiveness. A experimental design was used. We manipulated messages farming (positive / negative),and spokesperson (expert / celebrity),while consumer's regulatory f

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LIN, CHIH-YU, and 林芷伃. "Effects Of Advertisement Appeal, Message Framing And Involvement On The Well-being And Adoption Willingness Of Pet Adoption." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/upqq3d.

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碩士<br>國立勤益科技大學<br>專案管理研究所<br>107<br>Since ancient times, there have been human behaviors of keeping pets. Modern people keep their pets like families as someone of emotional attachment, but in the face of social changes and urbanization, the owners are subject to many environmental restrictions and abandon pets, plus zero culling policy, which leads to the outbreak of shelters and resources. In the past, there was no literature on pet adoption, and most of the research on the status of shelters or pets can affect the physiological, psychological and medical aspects of the diet. This study used

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Lee, Chen-Chang, and 李振昌. "The influence of perceived risk on the accessories’ advertisement message、information search and purchase intention on the different of consumer involvement." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/93065588012034838442.

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碩士<br>國立中央大學<br>企業管理研究所<br>95<br>Accessories are created to add the products’ capabilities by the market environment when the enterprise promotes the main products. Accessories which enterprise creates are used to satisfy extra need when consumers use the main products. In this situation, because of the main products just having simple capabilities, enterprise can quickly introduce product to the market, and by the consumers’ need are confirmed, the probability of the market rejects the accessories will reduce. On the other hand, consumers don’t pay the money for the functions which they don’t

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Yang, Wan-Ru, and 楊宛儒. "Message consistency, involvement, and attitude toward advertisement and brand of intergrated marketing through sponsored activities: An empirical study on Fubon Taipei Marathon." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/zats87.

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碩士<br>聖約翰科技大學<br>企業管理系碩士班<br>101<br>One of the keys of that integrated marketing communications contributes to the process of synergy is that the spread of the message must have consistency. The other is the memory structure. Synergy exists with the memory function and memory is a key of synergy for another key message effect that the memory will allow consumers to treat a particular message previously continuously and link to other similar or related systems. Based on the importance of memory effect and consistency toward synergy of marketing communications with sponsoring activities, this st

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