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Journal articles on the topic 'Advertisement message'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Nurpadilah, Dandi Rajki, Amir Hamzah Pohan, Charmiyanti Nurkentjana Aju, Mochamad Sanwasih, and Khadijah Khadijah. "Development of public service advertisement about environmental cleanliness using after effect based on motion graphic animation." Priviet Social Sciences Journal 5, no. 5 (2025): 57–70. https://doi.org/10.55942/pssj.v5i5.346.

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Advertising is one of the most powerful promotional ways to convey a message or promote something, public service advertisements are one type of advertisement that contains a message to be conveyed to the public. Conventional public service advertisements are usually less interesting because they are not very creative so that people who watch are not interested in the advertisement and the content of the message of the public service advertisement is not conveyed. In making this Motion Graphic Animation mutimedia-based public service advertisement, the author uses the literature study method f

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Ulfa, Rima Novia, Rr Astri Indriana Octavita, and Tiarma Ika Yuliana. "Analysis of Myth Barthes in SGM Milk Formula Advertisement “Aku Anak SGM Explore” Version." Scope : Journal of English Language Teaching 5, no. 2 (2021): 106. http://dx.doi.org/10.30998/scope.v5i2.7547.

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<p>Advertisement is a medium of communication between producers and consumers. An advertisement can be done through various media such as newspapers, magazines, internet, radio and/or television. In advertisement, producers try to create a sign to make a hidden message (mitos) behind. Advertisement plays significant role in promoting such products because it spreads wider. Literacy of advertisements, through mass media is very essential in helping audiences to better see and understand how messages in the form of text, verbal and nonverbal are displayed through audio visual. The hidden m

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Hasbullah, Nornajihah Nadia, Ag Kaifah Riyard Kiflee, Zuraidah Sulaiman, Adaviah Mas’od, and Hainnuraqma Rahim. "Communicating Sustainability Fashion in Marketing Advertisements on the Context of Malaysia: Stimuli Development and Pre-Testing Results." Asian Social Science 19, no. 1 (2023): 36. http://dx.doi.org/10.5539/ass.v19n1p36.

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Although awareness of sustainable fashion in Malaysia is present, it is growing slowly. Consumers may find it challenging to understand messages or communicating advertisements on pro-environmental actions. Accordingly, stimuli development was designed in this study using regulatory focus theory for the structural development of an advertisement message. The advertisement content was generated based on promotion and prevention regulatory focus messages. This pre-testing study involved 30 university students who were randomly assigned to one of two treatment conditions: promotion or prevention

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Putu Eka Yoga Aditya Pratama and Putu Gede Budiartha. "Interpretation of Verbal and Visual Signs in the Converse Shoes Printed Advertisement." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 5, no. 1 (2025): 70–84. https://doi.org/10.36733/elysian.v5i1.10150.

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Abstract This study, entitled "Analysis of Verbal and Visual Signs in Converse Shoe Advertisements," aims to identify and analyze the verbal and visual signs in Converse advertisements. The data was sourced from three printed Converse shoes advertisement found on Pinterest. The analysis is based on Saussure's (1983) and Barthes's (1976) semiotic theories, alongside Cerrato's (2012) theory on color analysis. The study employs a qualitative method, focusing on both image and text analysis. The analysis reveals three main findings: first, each advertisement contains verbal signs that can be analy

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Yohana, Yohana, and Samuel Gunawan. "Analysis of Video Traveloka Advertisements Entitled “Dari Monoton Jadi Seru-Seruan” and “Badri and Aldi” Using Multimodal Discourse Theory." K@ta Kita 9, no. 1 (2021): 88–97. http://dx.doi.org/10.9744/katakita.9.1.88-97.

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In the marketing world, there are a lot of competitors who compete their business to become the number one. Thus, some companies want to make their product exist in the customer's mind by making a video advertisement which usually appears on television or social media platforms. By making video as the instrument of advertisement, usually some companies can share a particular message about their brand or product to their customer. The message is used to persuade the people who see the advertisement to buy their product. Commonly, the video advertisement contains elements of semiotic resources s

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Ustaahmetoğlu, Erol. "The influence of different advertisement messages and levels of religiosity on attitude and purchase intention." International Journal of Islamic and Middle Eastern Finance and Management 13, no. 2 (2020): 339–56. http://dx.doi.org/10.1108/imefm-02-2019-0064.

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Purpose Although religiosity and advertising messages have been extensively examined in the existing literature separately, studies which correlatively examine both these aspects are very limited. This paper aims to reveal the influence of the widely used religious messages on consumer attitudes and of purchase intentions on subjects with different levels of religiosity. Design/methodology/approach In this study, four different printed advertising messages with and without religious messages were developed for two different products. In this respect, the consumer attitudes toward advertisement

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Keller-Hamilton, Brittney, Megan E. Roberts, Michael D. Slater, Micah Berman, and Amy K. Ferketich. "Adolescent males’ responses to blu’s fake warnings." Tobacco Control 28, e2 (2019): e151-e153. http://dx.doi.org/10.1136/tobaccocontrol-2018-054805.

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ObjectiveBlu’s ‘Something Better’ advertising campaign ran in popular print magazines in 2017. The campaign included advertisements with fake warnings conveying positive messages, which mimicked the Food and Drug Administration (FDA)’s warning requirements for electronic cigarette (e-cigarette) advertisements that took effect in 2018. We report adolescent males’ recall of these fake warnings and how exposure to fake warnings affected recall of other advertisement components, including the actual warning or health risks, brand and product.MethodsOhio males ages 12–19 years (N = 775; 73.8 % whit

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Lee, Youngdeok, and Kittichai Watchravesringkan. "How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing." International Journal of Marketing Studies 14, no. 2 (2022): 69. http://dx.doi.org/10.5539/ijms.v14n2p69.

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The study investigates the potential effects of eco-labels and advertisement message framings for promoting consumer attitude on eco-apparel consumption. Furthermore, this paper examines how consumers&rsquo; attitudes towards the brand and advertisement affect consumers&rsquo; evaluation of brand equity in sustainable brands. Using non-probability sampling with college students and Amazon Mturkers, the authors developed the proposed hypotheses with 2 (Eco-label: Absence vs. Presence) x 2 (Framed Messages: Positive vs. Negative) between-subject design on consumers&rsquo; attitudes t

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Sukma, Fahrizal, Ma'mun Sarma, and Muhammad Syamsun. "Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 10, no. 2 (2015): 182–93. http://dx.doi.org/10.29244/mikm.10.2.182-193.

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To compete with other schools, Sampoerna High School has been implementing advertisement programs in printed and electronic media. Moreover, advertisement programs that have been implementing are to increase brand awareness in public. The main aim of this research is to analyze factors that influencing. Previous researches and literatures review show that advertisement’s effectiveness is effected by the endorser's quality, the appropriate selecting of advertisement media and the attractiveness of advertisement’s message. Then the advertisement’s effectiveness enhances the brand awareness. The

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Tarmawan, Irwan, and Raditya Fadillah. "SELECTIVE EXPOSURE OF PERSUASIVE COMMUNICATION IN COMMERCIAL ADVERTISING BOTTLED DRINKING WATER PRODUCTS." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 7, no. 1 (2024): 704–19. http://dx.doi.org/10.34010/icobest.v7i.582.

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Advertising has a very important role in influencing and attracting the attention of the audience. Effective advertising will build awareness and create perceptions in minds and purchasing decisions. Packaged beverage products are products that still rely on advertising in their marketing. Le Minerale is one of the products that consistently issues advertisements when offering its products. One of the advertisements for Le Mineral products is an advertisement that has a persuasive communication with selective exposure which is very strongly remembered by the audience. The aim of this research

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Suzanna, Ella. "The Cultural Differences And Similarities Of Message Structure In Magazine Advertisements." Jurnal Psikologi Terapan (JPT) 1, no. 1 (2020): 29. http://dx.doi.org/10.29103/jpt.v1i1.2873.

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In term of target user of the product being advertised, both magazine also have differences and similarities. The similarity is both magazines mostly targeted baby from 0 to 5 years old as the primary user of the product being advertised. Meanwhile the differences of both magazines are beside the number of advertisement of target user, they also different in selecting the advertisement which the products are used by parents or the whole family. Mami Baby magazine select the advertisement of product which is used by parents or the whole family lesser than Practical Parenting does.The reason is

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Sulistyo, Aji. "Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”." Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya 26, no. 1 (2020): 48–59. http://dx.doi.org/10.33503/paradigma.v26i1.736.

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Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advert

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Kurdaningsih, Dian Marhaeni, and Genta Maghvira. "The THE LANGUAGE CONSTRUCTION OF CHILDREN PUBLIC SERVICE ADVERTISEMENT ANIMATED VERSION WASPADA CORONA IN ONLINE MEDIA AND THE CONSTRUCTION OF THE SOCIETY IN SEMARANG CITY." International Journal of Global Accounting, Management, Education, and Entrepreneurship 1, no. 2 (2021): 109–20. http://dx.doi.org/10.48024/ijgame2.v1i2.24.

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This research is motivated by the presence of advertisements in online media dealing with the worldwide Covid-19 pandemic. Advertisement with children as the endorser to convey the message on Waspada Corona aired in animated version of public service advertisement. this advertisement is very intriguing seen from the emerge of children in educating the public dealing with the enormity and serious impact of the epidemic. How online media construct the children animated advertising language on waspada Corona and how the Semarang society reconstruct language message in the media.  This resea

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Bahri, Syaiful. "A Semiotic on the Headlines of Political Party’s Advertisements in Jakarta Post." PIONEER: Journal of Language and Literature 10, no. 1 (2018): 61. http://dx.doi.org/10.36841/pioneer.v10i1.189.

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Language has a vital function in many different aspects such as social, military, economic, and even politics. Advertisement functions as media of promotion in transferring particular message from advertisers as the addressors to consumers as a target of the advertisement. The messages are meant to persuade consumers or people to choose a certain political party promoting its vision and mission. In addition, an advertisement covers all aspects of life as displayed in newspaper, television, direct mail, radio, magazines, internet and billboards.mIn this case, people can build a social community

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Dwita, Desliana. "Gender Equality in Media Television (Semiotics Analysis of Fair and Lovely Advertisement Issue of Marriage or Master Degree)." Komuniti : Jurnal Komunikasi dan Teknologi Informasi 10, no. 1 (2018): 37–43. http://dx.doi.org/10.23917/komuniti.v10i1.5316.

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In many developing countries, most of television advertisements portray a general perception of patriarchy where men take decision for women and no place for gender equality. This work describes an analysis on a courageous “Fair and Lovely” advertisement in Indonesia that conveys the message of gender equality. A semiotics analysis, qualitative–interpretative method, was used to analysis the signs related to gender equality messages in the episode about choosing between marriage and master degree. It is found that a women was pictured as someone who is confident, expressed bold opinions, like

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Shim, Jae Hyun. "An Analysis of Creative Strategies and Expression Types of YouTube Leaderboard Advertising Video: Focusing on YouTube leaderboard video advertisements in Korea from 2020 to 2022." Korea Institute of Design Research Society 8, no. 1 (2023): 423–33. http://dx.doi.org/10.46248/kidrs.2023.1.423.

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This study is a study on the expression of YouTube leaderboard advertisements, and the purpose of this study is to analyze the messages and creative tendencies of advertisements with high views, which are characteristics of YouTube leaderboards, to help them become reference materials in production. The scope of the study investigated advertisements submitted to the top 10 leaderboards from 2020 to 2022. The analysis method is also investigating through FCB Grid strategy.Second, analyze messages through Taylor 6 division message strategy strategy strategy.Third, it was analyzed through Raysky

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Tiani, Riris. "Judgement Sebagai Sistem Appraisal dalam Iklan Kecantikan Visual Media Cetak." Nusa: Jurnal Ilmu Bahasa dan Sastra 12, no. 4 (2017): 256. http://dx.doi.org/10.14710/nusa.12.4.256-264.

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This papper investigated the appraisal system used in the verbal message advertisements visual beauty of each print media. Verbal message visual beauty of each print media were analyzed using appraisal theory which found on domain: attitude. Attitude as negotiating meaning to answer research problems. Judgement as the appraisal which dominate the verbal message advertisement visual beauty of the print media. This study is qualitative and interpretative in which the data analyzed using analysys of appraisal framework to identify categoriez of calusses the establish verbal message advertisement

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Seo, Bo-Yun, and Eun-Kyung Chung. "Analysis of ESG in Corporate Advertising of Global Companies: Focusing on the Type of Corporate Advertising and Message Specificity." Academic Association of Global Cultural Contents 57 (November 30, 2023): 117–36. http://dx.doi.org/10.32611/jgcc.2023.11.57.117.

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In a rapidly changing global environment, corporate advertising is one of the means by which global companies in domestic communicate with various public. The purpose of this study is to analyze the characteristics of corporate advertising by type and how ESG activities appear in corporate advertising to suggest the message strategies for neo-corporate advertising. For the purpose, this study analyzed TV advertisements and digital video advertisements of companies executed for three years from 2020 to 2022 in Korea. Also this study analyzed the characteristics of corporate advertisements that

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Nabila, Nurrizky, Rahmadsyah Rangkuti, and Muhammad Yusuf. "A SEMIOTIC ANALYSIS OF VISUAL PUBLIC SERVICE ADVERTISEMENTS." Journal of Language, Literature, and Teaching 4, no. 1 (2022): 92–108. http://dx.doi.org/10.35529/jllte.v4i1.92-108.

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Public service advertisement is advertisement that discuss social problems that occur in the community. Public service advertisements are designed in a multi-faceted manner in terms of concept, content, and also their meaning, to attract the attention of society. However, there are still many people who do not understand what the message is trying to convey from the advertisement. Therefore, this study aims to analyze the semiotic aspects of denotative and connotative meanings in visual public service advertisements. This study aims to identify and describe the denotative and connotative meani

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Khotimah, Annisa Khusnul. "Language Errors in Public Advertisement." Jurnal Inovasi Pendidikan MH Thamrin 1, no. 2 (2019): 19–22. http://dx.doi.org/10.37012/jipmht.v1i2.26.

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Advertisement is the media that have strong power to convey any message. The use of English inappropriately makes their message unclear and fail to be perceived by people as the reader. This article shows the levels of error based on James in his Errors in Language Learning and Use. The errors found in advertisements mostly are in lexical level, morphological level, and syntax level. The advertisements publisher should understand the English grammar and vocabulary before they create the message on the board in English.

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Hasan, Yassar, Catur Nugroho, and Roro Retno Wulan. "Deconstructing the concept of masculinity in Indonesian public service advertisements." PRofesi Humas 9, no. 2 (2025): 266–82. https://doi.org/10.24198/prh.v9i2.53572.

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Background: The reason for this research is the rise of hate speech attributed to the rigid concept of traditional masculinity, which leads to toxic masculinity. In addition, there are limited Public Service Advertisements in Indonesia that discuss biased concepts of masculinity. Therefore, public service advertisements on sexual harassment and masculinity produced by Indonesian government agencies, the Indonesian Ministry of Education and Culture, such as “#GerakBersama – Ini Gak Lucu” are interesting to analyze further. Purpose: This study examined how masculinity is represented and the mess

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Dian, Marhaeni Kurdaningsih, and Putri Aristhya Iky. "White and Freedom Ideology in Online Media Advertisings for Children." International Journal of Arts and Social Science 5, no. 2 (2023): 214–23. https://doi.org/10.5281/zenodo.7748702.

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Studies on advertisements for children are getting more creative and continuously studied. White ideology appears in advertisements for childrenon television with several different displays of theoverall advertising message of a particular product. Likewise with the message of freedom, the message of freedom is implied and expressed in the entire advertisement impression. This research is a media text study, in which the text is an Indonesian online media advertisement. This type of research is verificative descriptive qualitative, usingMichel Foucault's critical paradigm and critical theo

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Natashia, Dian. "Wacana Iklan Parodi Jepang Fanta Gakuen Sensei Series." Lingua Cultura 9, no. 1 (2015): 13. http://dx.doi.org/10.21512/lc.v9i1.756.

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Research aimed to understand the message sent by the sender by analyzing critically the substence used and built the situation inside Japanese parody advertisement titled Fanta Gakuen Sensei Series. This research used qualitative descriptive method and provided two parody advertisement videos as data. The data were described and analyzed with Guy Cook’s Advertising Discourse Theory to reveal the substance used and built the context and situation inside the advertisements and Foucault’s Power and Discipline Theory to understand the message trying to be conveyed by looking into relationship betw

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Putrevu, Sanjay. "Differences in Readers' Response towards Advertising versus Publicity." Psychological Reports 96, no. 1 (2005): 207–12. http://dx.doi.org/10.2466/pr0.96.1.207-212.

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Publicity is assumed to have higher credibility than advertising prompting communication specialists to call for its use alongside traditional advertising to achieve overall communication goals. To test the differences in readers' response towards advertisements and publicity, a sample of students ( N = 104; 52 men and 52 women) were shown printed messages identified as advertising or publicity. The publicity format appeared to be associated with deeper processing because participants had higher recall, more message-relevant thoughts, and better discrimination for the publicity message. In add

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Raharjo, Aning Rustanti, Didin Nuruddin Hidayat, Alek Alek, and Nasifuddin Jalil. "MULTIMODAL ANALYSIS OF WARDAH LIPSTICK ADVERTISEMENT." Elite English and Literature Journal 7, no. 2 (2020): 149. http://dx.doi.org/10.24252/10.24252/elite.v7i2a4.

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Advertising is utilized to promote certain products and attract the attention of potential customers to purchase the products. In this study, the researchers use advertisements broadcasted through an electronic form, namely Wardah lipstick advertisement. The advertisement is audiovisual, and the form of the message included sound and moving images. The analysis in this study used a semiotic approach and multimodal analysis focusing on multimodal systems, including aspects of linguistics, visual, audio, gestural, and location. This study used qualitative research methodology by applying a descr

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Kang, Inwon, and Taerin Kim. "Evaluation of Commercial Cues in Native Advertising on Social Media Sites." Korea Association for International Commerce and Information 26, no. 3 (2024): 173–92. http://dx.doi.org/10.15798/kaici.2024.26.3.173.

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This study demonstrated that the level of deceptive awareness of native advertisements is due to the relationship between the user and the advertisement posting site and the form of delivery of the advertisement message. In addition, we attempted to elaborate performance measurement by measuring deceptive perceptions by dividing them into the advertisement itself and the deceptiveness of the advertisement posting site. The study employed independent samples t-tests and two-way ANOVA to examine levels of perceived deceptiveness based on user-site relationship and ad message delivery forms. Perc

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Ruswardiningsih, Dini, and Rita Sutjiati Djohan. "An AQUA Advertisement’s Multimodal Discourse Analysis." International Journal of Linguistics, Literature and Translation 5, no. 1 (2022): 230–37. http://dx.doi.org/10.32996/ijllt.2022.5.1.27.

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More rapid technological advances made this a very effective medium in communicating and conveying messages to the public. Television, the internet, radio, etc., are mediums that companies frequently use in promoting their products through advertisements. Advertisements have a large influence on making consumers buy the products. Hence, the success of an advertisement will decide the sales of a product. This research was conducted to analyze how Raisa's version of the AQUA advertisement represents the image of AQUA being the most healthy and clean drinking water through the use of functional s

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Ko, Hyewon. "A Study on the Changes in Sentence Patterns of Public Service Advertising Language: Focusing on the Style of Print and TV Public Service Advertisements (1981-2020)." Barun Academy of History 20 (June 30, 2024): 281–312. http://dx.doi.org/10.55793/jkhc.2024.20.281.

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The purpose of this study is to analyze the language of 856 print and TV public service advertisements produced from 1981 to 2020 to examine changes in the style and persuasion strategy of the public service advertisement language. In the printed public interest advertisement language, sentences are simplified and plain text and questionnaire are used to induce voluntary participation of the people. The use of formalities is decreasing and the use of non-formal forms is increasing, narrowing the psychological distance from the message recipient. Next, in the TV public interest advertisement la

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Putri Caesary, Ananda Dwi, La Sunra, and Yunitari Mustikawati. "LANGUAGE STYLE AT ADVERTISEMENT IN CNN." Journal of English Literature and Linguistic Studies 1, no. 1 (2022): 1. https://doi.org/10.26858/jells.v1i1.40859.

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Language is very important in conveying the right information with the aim of influencing the individual. Advertising language shows more persuasive, attracts people's attention, and is creative. More attractive and creative advertising can influence more people to try these advertisements. This study focused on the category of language style and how the use of advertising formula in conveying message of the advertisement on CNN. The purpose of this study is to identify and describe the types of language style in advertisement on CNN and to explore how the use of advertising formulas convey me

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Seo, Bo-Yun, and Eun-Kyung Chung. "A Study on Creative Expression of Audiobook Service Platform Advertising in Korea and Foreign Countries." Academic Association of Global Cultural Contents 53 (November 30, 2022): 57–75. http://dx.doi.org/10.32611/jgcc.2022.11.53.57.

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This study focuses on comparing and analyzing the creative expression strategies of domestic and foreign audiobook service platforms(ASPs) advertising. The total of 40 TV and web film advertisements of domestic and foreign ASPs were examined by content analyzing. The study results are as follows. First, the advertisement of the ASPs deals with characteristics of the ASP itself as the core message rather than the message related to the book provided by the audiobook. And as an advertising model as a speaker to deliver a message, advertisements of domestic ASPs mainly used characters in books or

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Afny Rachma Safitri, Alvina Tara Afifa, Achmad Chusaini Nasichul Amin, and Nur Romdlon Maslahul Adi. "The Meaning of Gojek Advertising in the Pandemic Era Using Charless Sander Pierce Semiotics Analysis." Proceedings of International Conference on Da'wa and Communication 3, no. 1 (2021): 324–35. http://dx.doi.org/10.15642/icondac.v3i1.513.

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The business competition faced by companies today is getting tighter, so it requires company management to be attentive in determining its competitive strategy. Advertising is tot only to promote a product, but also included a lot of social messages in it. Advertisements often use symbols or signs in describing their products. The messages in advertisements are in the form of text and visuals. This study aims to analyze the Sign, Object, Interpretant as well as the message and meaning in the Gojek advertisement version of “Pesan dari Rumah Buat Kita yang di Jalan”. The research method uses a d

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Ni Made Desi Trisnayanti, Desak Putu Eka Pratiwi, and Komang Dian Puspita Candra. "Discovering Hidden Messages in Covid-19 Advertisement “Stay Home Save Lives”: A Semiotic Analysis." RETORIKA: Jurnal Ilmu Bahasa 7, no. 1 (2021): 25–31. http://dx.doi.org/10.22225/jr.7.1.3137.25-31.

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COVID-19 (Coronavirus Disease 2019) is a disease caused by a new type of coronavirus. WHO officially declared COVID-19 as a global pandemic. Both government and non-government parties work together to educate people and provide information about COVID-19 through various ways. Advertisement is considered as one of the effective ways to provide education and understanding about COVID-19. This study aims to discover the hidden messages in COVID-19 advertisements by analyzing the verbal and non-verbal signs used in the advertisement entitled “Stay Home Save Live”. The data were collected by using

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Syahputra, Fikry Prastya, and Tengku Silvana Sinar. "The Reflection of Kebhinekaan (Unity In Diversity) in Indomie Advertisement: A Multimodal Study." Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) 1, no. 2 (2018): 329–34. http://dx.doi.org/10.32734/lwsa.v1i2.204.

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This paper aimed to analyze Indomie advertisement in Indonesia. The analysis in this paper used qualitative approach and focused on multimodal text system which includes linguistic, audio, gestural, and position aspects. The resource of the data in this research was Indomie’s advertisement which aired in Indonesia TV in early 2010. The data were verbal and visual elements in the advertisement. The result of the analysis revealed that all five multimodal systems were integrated in the advertisement. Those five systems functioned as message deliverer, theme and concept maker, also information di

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Raza, Syed Hassan, Anjum Zia, and Moneeba Iftikhar. "Interplay of Direct Anti-Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." Global Social Sciences Review III, no. III (2018): 332–53. http://dx.doi.org/10.31703/gssr.2018(iii-iii).19.

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Recently, the Ministry of Health Pakistan decreed that disclosures of anti- smoking messages placement in the movies should be used whereby fear based cognitive anti-smoking message is shown. Consistent with the Elaboration Likelihood Model (ELM) assumption that persuasion messages likely influence the attitude of the relatively unmotivated individuals. This study is the first which tests and compare the ability of anti-smoking persuasion messages presented in the Direct Anti-smoking public service Advertisements (DAA) and Anti-smoking messages Placement Disclosures in movies (APD) in determin

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Syed, Hassan Raza. "Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." Global Social Sciences Review 3, no. 3 (2018): 332–53. https://doi.org/10.5281/zenodo.4347993.

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Recently, the Ministry of Health Pakistan decreed that disclosures of anti- smoking messages placement in the movies should be used whereby fear based cognitive anti-smoking message is shown. Consistent with the Elaboration Likelihood Model (ELM) assumption that persuasion messages likely influence the attitude of the relatively unmotivated individuals. This study is the first which tests and compare the ability of anti-smoking persuasion messages presented in the Direct Anti-smoking public service Advertisements (DAA) and Anti-smoking messages Placement Disclosures in movies (APD) in determin

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Syed, Hassan Raza, Zia Anjum, and Iftikhar Moneeba. "Interplay of Direct Anti Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking." GLOBAL SOCIAL SCIENCES REVIEW (GSSR) III, no. III (2018): 332–53. https://doi.org/10.31703/gssr.2018(III-III).19.

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Recently, the Ministry of Health Pakistan decreed that disclosures of anti- smoking messages placement in the movies should be used whereby fear based cognitive anti-smoking message is shown. Consistent with the Elaboration Likelihood Model (ELM) assumption that persuasion messages likely influence the attitude of the relatively unmotivated individuals. This study is the first which tests and compare the ability of anti-smoking persuasion messages presented in the Direct Anti-smoking public service Advertisements (DAA) and Anti-smoking messages Placement Disclosures in movies (APD) in determin

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Setya, Asla Eva, Ni Made Ras Amanda Gelgel, and Ade Devia Pradipta. "Commodification Of Islamic Values In The Ads Of "Hijab Fresh" Body Lotion." INJECT (Interdisciplinary Journal of Communication) 5, no. 1 (2020): 73–96. http://dx.doi.org/10.18326/inject.v5i1.73-96.

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The development of the advertising world often follows the development of society. The close relationship between human and their religion is one of the factors that influence the packaging and advertising of products and then is wrapped in religious values. Changes and additions to the value of products with values that increase the selling power of the product are called commodification expressed by Mosco. One product advertisement with the commodification of religious values is a fresh hijab body lotion advertisement. This paper will describe how the process of commodification in advertisem

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Rozi, Ferdial Fahrul, and Abdul Rasyid. "REPRESENTASI FEMINISME DALAM IKLAN KECAP ABC “SUAMI SEJATI MAU MASAK”." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 4, no. 3 (2023): 1131–37. http://dx.doi.org/10.35870/jimik.v4i3.327.

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The kecap ABC advertisement for the suami Sejati Mau Masak edition is a series in the gender equality campaign created by Heinz ABC Indonesia. Through this series of advertisements, it is made as a form of appreciation to women who have done domestic work, especially cooking. In this ad, many messages of feminism are shown visually in every scene. The purpose of this research is to analyze how the message of feminism is contained in the Ketchup ABC advertisement of “suami sejati mau masak” using Rolnad Barthes's semiotic theory approach. In this study, it was carried out using descriptive qual

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GUNAWAN, ELIZABETH SUSANTI. "SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI “RISING” GLOBAL ADVERTISING." Serat Rupa Journal of Design 1, no. 3 (2018): 475. http://dx.doi.org/10.28932/srjd.v1i3.466.

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communication carried through the same advertising message is expected to help consumers easily recognize the brand anywhere. This strategy is also useful in reducing advertising cost because they don’t have to redesign new advertisements for different countries. Pepsi “Rising” TV Commercial was created by CLM BBDO Paris Agency as the Pepsi global advertising for Africa, Caribbean Sea, Central America, South America, Europe, Oceania, and Asia (India). The advertisements for other countries were only shortened and dubbed to make them fit with local languages. However, for the Chinese market, th

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Tanca, H. Altug, and Fatma Unal. "Student Views about the Public Spot Advertisement Signs in the Context of Lifelong Learning (The Example of Reading Culture Themed Public Spot Advertisement)." Journal of Education and Learning 7, no. 2 (2017): 100. http://dx.doi.org/10.5539/jel.v7n2p100.

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It’s important that the messages and information in the public spot advertisements that is wanted to be conveyed to the individuals to be reached at the desired level and an asymmetric structure existing between the message prepared with a fictional structure and the perception between the message and the receiving party. Because, a decent perceptional connection between the receiving party and the fictionalized message shows the message has reached its purpose normally. From this angle, there’s an important connection between the public spot advertisements which has the purpose of creating a

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Wiranto, Edo, Robby Aditya Putra, and Hariya Toni. "Persepsi iklan Lifebuoy Pencegah Covid-19 di Kelurahan Tempel Rejo Rejang Lebong." Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah 3, no. 2 (2021): 147–61. http://dx.doi.org/10.32939/ishlah.v3i2.96.

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This study aims to determine public perceptions of advertising to prevent the spread of the Covid-19 virus. To describe this perception, the researcher focused on several sub-categories, namely applications through the sense of sight and sense of hearing so as to produce people's perceptions of messages in advertisements. The research method in this study used a qualitative approach, namely descriptive analysis. The subjects in this study were 3 people. Data collection techniques through in-depth interviews, observation, documentation and internet searching. The results of the study illustrate

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Yoon, Ahyoung, Daeyoung Jeong, Jinhyung Chon, and Ji-Hwan Yoon. "A Study of Consumers’ Intentions to Participate in Responsible Tourism Using Message Framing and Appeals." Sustainability 11, no. 3 (2019): 865. http://dx.doi.org/10.3390/su11030865.

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Since responsible tourism (RT) emerged as a critical issue in the tourism literature in the early 2000s, the challenge has been how to encourage consumers to practice RT. In this context, the goal of this study is to examine effective ways to promote individuals’ RT behavior using message framing and appeals. The present study used campaign advertisements as a stimulus and employed a 2 × 2 factorial design ((message framing: gain framing vs. loss faming) × (appeal: rational appeal vs. emotional appeal)) in the experiment. In addition, the study investigated the moderating impact of involvement

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Irsyad Renaldi and Daniel Handoko. "Pesan Moral Dalam Iklan Bibit Versi “Suara Hati Generasi Sandwich”." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 1, no. 4 (2023): 153–65. http://dx.doi.org/10.47861/tuturan.v1i4.543.

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Advertising is a form of non-personal presentation and promotion of ideas, goods, or services by certain parties that are required to pay to spread the desired message, it can also be to build preferences to educate people or brands, forms of advertising can be in the form of electronic media and print media, magazines etc.. The advertising communication contains information about the existence of the product through images, words, writing and sound processed with an attractive display to encourage the audience to make purchases of the advertised product and so that the attractiveness of this

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Xu, Yang, and EunHa Jeong. "The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants." International Journal of Contemporary Hospitality Management 31, no. 6 (2019): 2270–96. http://dx.doi.org/10.1108/ijchm-05-2018-0386.

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Purpose This study identifies an effective communication strategy for promoting restaurants’ green efforts to customers by using different types of green advertisement messages. This study aims to investigate the relative persuasiveness of attribute-based versus benefit-based appeal messages in green restaurant advertisements and their matching effect with different types of green practices in the restaurant (environment-focused green practices vs food-focused green practices) and with different types of restaurants (fine dining vs fast casual dining) on customers’ attitude and visiting intent

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Adetunji, Raji Ridwan, Dr Shahrina Md Nordin, and Shuhaida Md Noor. "Integrated Advertisement Message Strategy: A Tactical Implementation of Imc in Advertisement Discourse." Indian Journal of Applied Research 3, no. 10 (2011): 1–3. http://dx.doi.org/10.15373/2249555x/oct2013/65.

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Balqis, Asyifa Alfahira, and Ichwan Suyudi. "Exploring the Persuasive Power of Multimodality in the Rollover Reaction Dewdrop Advertisement." International Journal of English and Applied Linguistics (IJEAL) 4, no. 3 (2024): 414–21. https://doi.org/10.47709/ijeal.v4i3.3882.

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Advertisement is a powerful medium that relies on various elements to convey its intended message to the target audience. When exploring the effective communication of messages in advertisements, the intricacy of meaning involves both verbal and non-verbal elements. To grasp the influence and significance of a text that incorporates multiple modes—for instance verbal, visual, and aural—a thorough analysis of an advertisement using multiple modes is essential to comprehend the nuanced layers of meaning. In creating the great advertisement, there are some reason for Makeup Company to take full a

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Fix, Brian V., Sarah E. Adkison, Richard J. O’Connor, et al. "Evaluation of modified risk claim advertising formats for Camel Snus." Health Education Journal 76, no. 8 (2017): 971–85. http://dx.doi.org/10.1177/0017896917729723.

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Objectives: The US Food and Drug Administration (FDA) has regulatory authority for modified risk tobacco product advertising claims. To guide future regulatory efforts, we investigated how variations in modified risk claim advertisements influence consumer perceptions of product risk claims for Camel Snus. Methods: Young people and adults (15–65), including current, never, and former smokers, were randomised to view one of five Camel Snus print advertisements as part of a web-based survey. Four of the advertisements presented information related to nitrosamine content of snus using four format

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Munandar, Pramudita. "Makna Pesan Komunikasi Iklan Minuman “Sprite” dengan Pendekatan Roland Barthes." Jurnal Mahardika Adiwidia 1, no. 1 (2022): 1–8. http://dx.doi.org/10.36441/mahardikaadiwidia.v1i1.388.

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One way to introduce a product to the wider community is through advertising. Advertising is needed to continuously inform product features and benefits, create preferences, and remind and place product brands in consumers' minds. many symbols and signs are used to convey messages In an advertising Likewise, in the Sprite advertisement "In fact Nyegerin" which does not use the person model, many symbols and signs are used to convey messages. Therefore, the researcher is interested in exploring the meaning of the message contained in the Sprite advertisement "In fact Nyegerin". The framework of

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Syahril, Muhammad Akbar Fhad. "Published Privacy Rights via Short Messages." Amsir Law Journal 3, no. 1 (2021): 11–19. http://dx.doi.org/10.36746/alj.v3i1.45.

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Short messages in the form of advertisements are increasingly being accepted by the public through their cell phones. The public never specifically gave the phone number to the party sending the advertising message. This is considered to be even more annoying because the short message advertisement violates the principles of consumer protection. This study aims to determine and analyze the extent of privacy violations against the spread of spam information via short messages. This study uses the empirical normative method, namely research conducted with the approach of legal norms or substance

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Melvioni, Kezia Tansilia, and Setefanus Suprajitno. "INNISFREE’S BRAND IMAGE THROUGH JEJU ISLAND CAMPAIGNS." K@ta Kita 5, no. 1 (2017): 95–99. http://dx.doi.org/10.9744/katakita.5.1.95-99.

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This study aims at revealing the message conveyed by the verbal and non-verbal expressions in cosmetics advertisement videos, in this case, two advertisement videos by a cosmetic brand called, Innisfree. In examining the message, firstly, the writer identifies the verbal and non-verbal expressions used in the advertisements analyzed. Secondly, she discloses the denotative and connotative meanings of those expressions. In so doing, she uses two main theories, namely, the process of signification and Peirce’s triadic modes of sign. The findings reveal that the verbal expressions in the two adver

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