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Books on the topic 'Advertising Copy Writing'

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1

Marra, James L. Advertising copywriting: Techniques for improving your writing skills. Prentice Hall, 1993.

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2

Lewis, Herschell Gordon. On the art of writing copy. 4th ed. Racom Communications, 2012.

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3

Lewis, Herschell Gordon. On the art of writing copy. 3rd ed. Racom Communications, 2004.

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4

Lewis, Herschell Gordon. On the art of writing copy. 3rd ed. Racom Communications, 2004.

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5

Maur, Suzan St. Writing words that sell. Lennard, 1989.

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6

Lewis, Herschell Gordon. Herschell Gordon Lewis on the art of writing copy. Prentice-Hall, 1988.

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7

Taylor, Vickie. The complete guide to writing web-based advertising copy to get the sale: What you need to know explained simply. Atlantic Pub. Group, 2008.

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8

Taylor, Vickie. The complete guide to writing web-based advertising copy to get the sale: What you need to know explained simply. Atlantic Pub. Group, 2008.

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9

Taylor, Vickie. The complete guide to writing web-based advertising copy to get the sale: What you need to know explained simply. Atlantic Pub. Group, 2008.

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10

Raridon, Susan. Basics for writing your law firm brochure. Section of Economics of Law Practice, American Bar Association, 1987.

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11

Nixon, Allan. It's been extraordinary: Music, art, writing, advertising, family, education, politics--my grand tour : a memoir. Brundage Pub., 2003.

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12

Yudkin, Marcia. Persuading on paper: The complete guide to writing copy that pulls in business. Plume, 1996.

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13

Yudkin, Marcia. Persuading on paper: The complete guide to writing copy that pulls in business. Plume, 1996.

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14

Rivers, William L. Writing for the media. Mayfield Pub. Co., 1988.

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15

David, Guth, and Short Bonnie Poovey, eds. Strategic writing: Multimedia writing for public relations, advertising, and more. 2nd ed. Short Solutions, 2008.

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16

Sugarman, Joseph. The Adweek copywriting handbook: The ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters. J. Wiley, 2007.

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17

David, Guth, and Short Bonnie Poovey, eds. Strategic writing: Multimedia writing for public relations, advertising, sales and marketing, and business communication. Pearson/Allyn and Bacon, 2005.

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18

Gabay, J. Jonathan. Gabay's copywriters' compendium: The definitive professional writer's guide. Elsevier, 2005.

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19

Deign, Jason. How to set up a freelance writing business: An insider guide to setting up and running your own copywriting business. 2nd ed. How To Books, 2008.

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20

White, Gordon E., and W. Keith Hafer. Hafer Advertising Writing 2d. 2nd ed. West Publishing Company, 1997.

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21

Kranz, Jonathan. Writing Copy�for Dummies. Wiley & Sons, Incorporated, John, 2011.

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22

Kranz, Jonathan. Writing Copy�for Dummies. Wiley & Sons, Incorporated, John, 2011.

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23

Lewis, Herschell Gordon. On the Art of Writing Copy. NYIF, 1989.

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24

Lewis, Herschell Gordon. On the Art of Writing Copy. NYIF, 1989.

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25

Horberry, Roger. Read Me: 10 Lessons for Writing Great Copy. King Publishing, Laurence, 2014.

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26

Lewis, Herschell Gordon. Herschell Gordon Lewis on the art of writing copy. Prentice Hall, 1988.

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27

Shaw, Mark. Copywriting: Successful Writing for Design, Advertising and Marketing. King Publishing, Laurence, 2009.

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28

Copywriting: Successful Writing for Design, Advertising and Marketing. King Publishing, Laurence, 2012.

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29

Essinger, James. Writing Marketing Copy to Get Results. 2nd ed. Intl Thomson Business Pr, 1999.

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30

Lewis, Herschell Gordon. On the Art of Writing Copy, Third Edition. Racom Communications in conjunction with the Direct Marketing Association, 2003.

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31

Hershkowitz-Coore, Sue A. Power Sales Writing. McGraw-Hill, 2003.

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32

Kiss & Sell: Writing for Advertising (Advanced Level). AVA Publishing, 2004.

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33

Bly, Robert W. The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells. St. Martin's Griffin, 2020.

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34

Slaunwhite, Steve. Everything Guide to Writing Copy: From Ads and Press Release to on-Air and Online Promos--All You Need to Create Copy That Sells. Adams Media Corporation, 2007.

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35

Bly, Robert W. Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells. St. Martin's Press, 2020.

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36

Bly, Robert W. Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, 3rd Edition. Holt & Company, Henry, 2007.

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37

Sivulka. Soap, Sex, and Cigarettes: A Cultural History of American Advertising (Cram101 Textbook Outlines - Textbook NOT Included). AIPI, 2006.

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38

Easy Step By Step Guide to Writing Advertising Copy. Rowmark, 2004.

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39

Kiss & Sell: Writing for Advertising Redesigned and Rekissed. AVA Publishing, 2006.

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40

Sheridan, Sallyann. Writing Great Copy: Dramatically Increase Your Response Rate - Sell More of Your Products and Services - Watch Profits Soar! (Essentials Series). How to Books, 1999.

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41

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. Taylor & Francis Group, 2020.

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42

Hendershot, Angie, and Lisa Loewen. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. Taylor & Francis Group, 2024.

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43

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More. Routledge, Chapman & Hall, Incorporated, 2015.

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44

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. Taylor & Francis Group, 2020.

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45

Hendershot, Angie, and Lisa Loewen. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. Taylor & Francis Group, 2024.

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46

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More. Routledge, Chapman & Hall, Incorporated, 2015.

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47

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More. Taylor & Francis Group, 2017.

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48

Higgins, Denis. The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library). NTC Business Books, 1986.

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49

Brooks, Pamela. The Easy Step by Step Guide to Writing Advertising Copy. Rowmark Ltd, 2002.

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50

Twentysix Ways Of Looking At A Blackberry How To Release The Creativity Of Your Brand. Bloomsbury Publishing PLC, 2009.

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