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Journal articles on the topic 'Advertising Copy Writing'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Rey, Juan. "La redacción publicitaria como estrategia persuasiva; de la información a la emoción." Tripodos, no. 3 (April 20, 1997): 51–72. https://doi.org/10.51698/tripodos.1997.3.51-72.

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Ad copy-writing is a fundamental piece within the persuasive techniques that advertising agencies use to communicate with their consumers. In its historical and technical evolution, copy-writing has made a great leap from writing of an informative nature to writing which appeals to the emotions in order to obtain a response from the consumer. The modern techniques of marketing are what has defined this path while seeking effectiveness in communication. In this process of evolution, form and depth of copy-writing have alternated in their importance.

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2

Yaffe, Philip. "Creativity and common sense in writing and speaking." Ubiquity 2021, November (2021): 1–8. http://dx.doi.org/10.1145/3501336.

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Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. A previous essay ("What Advertising Can Teach Us About Effective Writing and Speaking") posited what at first glance may have seemed to be a radical idea. And that is: However superficially it may appear, print advertising copy (text), which is designed to sell things, represents some of the best, most carefully constructed writing you will ever see

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Andersen, Flemming Smedegaard. "Sprogvidenskab og virksomhedskommunikation." HERMES - Journal of Language and Communication in Business 18, no. 34 (2017): 143. http://dx.doi.org/10.7146/hjlcb.v18i34.25803.

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In recent years, the humanities and particularly linguistics have gained an increasing inﬂuence within the ﬁeld of business communication. Business communication has traditionally been seen as a discipline within the social sciences, and for instance copy writing has conventionally been an issue for advertising agencies or advertising departments, not an area for academic research. In this article I shall demonstrate how a linguistic theory as Systemic Functional Linguistics is developing within the studies of business communication at the University of Southern Denmark in Odense. I shall argu

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Assyuza, Muhamad Faisal, Muftahulkhairah Anwar, and Gusti Yarmi. "Language Teaching Materials for Writing Advertising Texts." Journal La Sociale 5, no. 1 (2024): 150–55. http://dx.doi.org/10.37899/journal-la-sociale.v5i1.1001.

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This study is based on extensive library research, utilizing a wide range of information and resources from various sources. Having the right instructional materials is crucial for the successful completion of any academic program, including Indonesian language classes. Junior high school Indonesian language classes in Class VIII explore a range of subjects, one of which is the art of crafting advertisement copy. To achieve optimal outcomes, it is crucial to utilize appropriate instructional resources while acquiring proficiency in the Indonesian language for advertising purposes. This researc

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Yaffe, Philip. "What Advertising Can Teach Us About Effective Writing and Speaking." Ubiquity 2021, October (2021): 1–5. http://dx.doi.org/10.1145/3492344.

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Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. As a form of writing, advertising copy has a poor reputation because in many minds its objective is to "sell people things they don't want and don't need." This is debatable. What is not debatable is that advertising copy represents some of the best writing you will ever see. It has to because its objective is to say a world of things in just a thim

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Endong, Floribert Patrick Calvain. "The Use of Nigerian Pidgin English in Print Advertising: Deviation from Standard Orthography and Effectiveness." International Journal of Art, Culture, Design and Language Works 1, no. 1 (2015): 1–7. https://doi.org/10.5281/zenodo.18131.

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This paper presents the content analysis of randomly selected print advertising copies partially written in Nigerian Pidgin English (NPE), and used for the promotion of services and products made in Nigeria. It is equally based on a focus group discussion with 15 literate and semi literate users (readers) of these copies. It attempts to show how the writing of advertising copy is complex due to the prevalence of different and personalized spelling systems in the representation of NPE words. It illustrates how most Nigerian advertising copywriters artfully deviate from the standard orthography

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Zia, Anjum, Nayab Javed, and Muhammad Bilal. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements’ Language." Global Social Sciences Review III, no. III (2018): 410–30. http://dx.doi.org/10.31703/gssr.2018(iii-iii).23.

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Language and advertising are interconnected and play a significant role in communicating a message directly or indirectly. Direct roles concern buying decisions of the consumers while indirect roles establish a lasting relation of consumer with the brand. This research studies the language of copywriting of advertising focusing its role in developing consumer-brand relationship. The research uses mix of quantitative and qualitative methods based on the framework of Laswells model of communication. The study uses content analysis for examination of the language of print advertisements and the c

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8

Anjum, Zia. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." Global Social Sciences Review 3, no. 3 (2018): 410–30. https://doi.org/10.5281/zenodo.4348125.

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Language and advertising are interconnected and play a significant role in communicating a message directly or indirectly. Direct roles concern buying decisions of the consumers while indirect roles establish a lasting relation of consumer with the brand. This research studies the language of copywriting of advertising focusing its role in developing consumer-brand relationship. The research uses mix of quantitative and qualitative methods based on the framework of Laswells model of communication. The study uses content analysis for examination of the language of print advertisements and the c

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Anjum, Zia, Javed Nayab, and Bilal Muhammad. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." GLOBAL SOCIAL SCIENCES REVIEW (GSSR) III, no. III (2018): 410–30. https://doi.org/10.31703/gssr.2018(III-III).23.

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Language and advertising are interconnected and play a significant role in communicating a message directly or indirectly. Direct roles concern buying decisions of the consumers while indirect roles establish a lasting relation of consumer with the brand. This research studies the language of copywriting of advertising focusing its role in developing consumer-brand relationship. The research uses mix of quantitative and qualitative methods based on the framework of Laswells model of communication. The study uses content analysis for examination of the language of print advertisements and the c

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10

Khodijah, Tiara, and Rosy Febriani Daud. "The Effect Of Copy Writing In Bilboard Advertising Against Adolescent Smoking Behavior In Tengahtani Village, Cirebon District." ARRUS Journal of Social Sciences and Humanities 5, no. 1 (2025): 804–9. https://doi.org/10.35877/soshum3565.

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In Indonesia, smoking behavior among teenagers is a health problem that still needs attention. The prevalence of adolescent active smokers in Indonesia was recorded at 22.04% in 2022. The problem of the risk of disease due to smoking does not only occur in active smokers but also in passive smokers. There are 57.8% of teenagers exposed to cigarette smoke at home and 67.2% exposed to cigarette smoke in open public places. This happens a lot because of cigarette advertisements that are everywhere. Likewise, smoking behavior among teenagers in Tengahtani village cannot be separated from social me

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11

Rosenquist, Rod. "Copywriting Gertrude Stein: Advertising, Anonymity, Autobiography." Modernist Cultures 11, no. 3 (2016): 331–50. http://dx.doi.org/10.3366/mod.2016.0144.

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This article traces the parallel, though in some ways inverted, early careers of Gertrude Stein and Helen Woodward: one a celebrated but little-read modernist author and the other a widely-read but largely anonymous copywriter. The first section draws comparisons between early twentieth-century changes in advertising copy and Stein's literary innovations, focusing on the techniques used by Stein and copywriters like Woodward to direct attention to ordinary objects or promote branded products by appealing to the individual reader's experience and subjectivity. The second section goes on to cons

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Benetello, Claudia. "When translation is not enough: Transcreation as a convention-defying practice. A practitioner's perspective." Journal of Specialised Translation, no. 29 (January 25, 2018): 28–44. https://doi.org/10.26034/cm.jostrans.2018.028.

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Despite common perceptions, transcreation is not glorified translation. Nor is it a synonym for 'creative translation' – a definition based on the questionable assumption that translation is not a creative act per se. While it is true that different types of texts allow for different degrees of freedom when it comes to 'transposing' them from one language to another, transcreation should be regarded as a different practice altogether. The typical translation evaluation grid used by professional reviewers contains several error categories. What happens when we apply this grid to transcreation?

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13

Cupchik, Gerald C., Garry Leonard, and Debra Irvine-Kopetski. "Advertisements: Multileveled in Word and Image and in the Mind of the Beholder." Empirical Studies of the Arts 16, no. 2 (1998): 115–35. http://dx.doi.org/10.2190/ldaa-en1n-gdj6-cepf.

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This study compared cognitive and psychodynamic perspectives on responses to simple and complex advertisements for perfume and liquor products. In simple ads, copy/image relations are concordant and sentimentalized, while in complex ads relations are discordant and ironic. It was hypothesized that writing story outlines based on simple ads would provide a means for projecting compensatory fantasies onto the scenes, while analyzing copy/image relations in complex ads would make viewers more aware of stimulus qualities in the ads. Thirty-one male and twenty-one female undergraduates viewed four

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14

M. Nadjmuddin, Rizka Nabilla, Depi Kurniati, Eka Lutfiyatun, Algis Akbar, and Rahma Fadhillah. "Developing A Video Copywriting to Promote Palembang Traditional Cakes." EDUTOURISM Journal Of Tourism Research 5, no. 02 (2023): 268–83. http://dx.doi.org/10.53050/ejtr.v5i02.696.

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In terms of trading, a place of business needs to be known by many people in order to become buyers, because buyers have an important role that affects increasing sales and business growth. Unfortunately, there are still local people and tourists who do not know the location of the business and the uniqueness of the products they sell. To ensure that Dapoer Bunda Rayya becomes known to both local people and tourists, it is necessary to promote the business. Based on the statement above, the researchers introduced and promoted Dapoer Bunda Rayya as the seller and maker of Palembang traditional

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15

Hajar, Andi, and Lely Novia. "DEVELOPING THE STUDENTS’ COPYWRITING SKILLS THROUGH COPYWRITING PROJECT AT ENGLISH DEPARTMENT, FACULTY OF LANGUAGES AND LITERATURE, UNIVERSITAS NEGERI MAKASSAR." KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE 7, no. 1 (2025): 571–84. https://doi.org/10.52208/klasikal.v7i1.1332.

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This research explores the implementation and outcomes of a copywriting project conducted for third-semester students of the Applied English (Business English Communication) Program, Diploma IV, English Department, Faculty of Languages and Literature, Universitas Negeri Makassar. Integrated into the compulsory Marketing and Advertising course, the project involved 60 students from two classes (A and B) during the 2025 academic year. This study aimed to analyze the quality of students' copywriting and identify the most preferred types of copywriting among them. Utilizing a qualitative research

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16

Worthen, W. B. "Acting, Singing, Dancing, and So Forth: Theatre (Research) in the University." Theatre Survey 45, no. 2 (2004): 263–69. http://dx.doi.org/10.1017/s0040557404000237.

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About midway through Margaret Atwood's dystopian novel Oryx and Crake, the protagonist Jimmy (later known as Snowman, survivor of a genetically engineered global epidemic induced by his childhood friend, Crake) leaves home for the university, or in this case for the Martha Graham Academy. In a culture driven by the collusion of technology and capital it's not surprising that the best students are sent to lavish technical universities (Crake attends the Watson–Crick Institute), while arts and humanities students listlessly rusticate at Martha Graham, learning the pointless yet “vital arts” of “

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17

N., Blynova, and Kyrylova O. "Copywriting as an activity of online content creation." Communications and Communicative Technologies, no. 18 (November 19, 2018): 13–21. https://doi.org/10.15421/291802.

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Copywriting is a relatively young text-making industry, which is becoming important with the development of the Global Network. Despite the great popularity and high economic efficiency, it has not acquired the systemic scientific coverage. Meanwhile, the scientific approach, the development of a proper conceptual apparatus, weighty methodological recommendations and generalizations are of necessity.Based on the existing scientific discourse, practical experience of copywriters, numerous texts presented in blogs of reputable content studios and advertising agencies, the authors come to a defin

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18

Connolly, Emer. "The Impact of Changing Work Practices in Journalism in Ireland." Journalism and Media 5, no. 1 (2023): 14–30. http://dx.doi.org/10.3390/journalmedia5010002.

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Journalists are working in an ever-changing environment (where precarity has become commonplace). Reporters are increasingly required to multi-task, as news has become ubiquitous. This includes writing and editing copy, posting content online and on social media, sourcing images, recording and editing audio and recording pieces to camera: the traditional television, radio and print reporter all rolled into one. Yet, additional duties are not matched by increased pay; in some instances resources have been cut, and management cite reduced advertising revenue as the main reason. This research exa

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19

Kinasih, Putri Rindu, and Estri Cinta Tyas Gusti. "Analysis of the Usage of Probability Markers in Print Advertising of Hygiene and Cleaning Products." Metathesis: Journal of English Language, Literature, and Teaching 6, no. 1 (2022): 101–15. http://dx.doi.org/10.31002/metathesis.v6i1.53.

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Language plays a role in the meaning of consumer products in numerous ways. As a result, while establishing an advertising campaign for any ethnic group, language and media are crucial concerns. Surprisingly, English is being increasingly widely used in print advertising in countries like Indonesia, where English is not the predominant language of communication. This study aims to find the effect of using English and the usage of probability markers in triggering purchase intentions towards hygiene and cleaning related products due to Covid-19. This study adopted the mixed-method approach. The

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20

Lapeña, José Florencio F. "On Research Integrity and Ethical Publication, Authorship and Accreditation." Philippine Journal of Otolaryngology-Head and Neck Surgery 28, no. 2 (2013): 4–6. http://dx.doi.org/10.32412/pjohns.v28i2.471.

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In 2013, multiple articles reporting the clinical trial of valsartan, an antihypertensive drug of more than US$ 1 billion annual sales from Novartis, were retracted due to data falsification.1,2 These included the Kyoto Heart Study presented by Dr. Hiroaki Matsubara at the European Society of Cardiology 2009 Congress and subsequently published in the European Heart Journal (EHJ).3,4 Aside from retraction of this article by EHJ, the American Heart Association (AHA) also retracted five papers published in three of its journals -- Circulation, Circulation Research, and Hypertension.4 Novartis emp

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"AIGC's Critical Incident Study on E-commerce Copy Writing and Advertising." Academic Journal of Business & Management 7, no. 1 (2025). https://doi.org/10.25236/ajbm.2025.070116.

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22

Blynova, N., and O. Kyrylova. "Copywriting as an activity of online content creation." Communications and Communicative Technologies, November 19, 2018, 13–21. http://dx.doi.org/10.15421/291802.

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Copywriting is a relatively young text-making industry, which is becoming important with the development of the Global Network. Despite the great popularity and high economic efficiency, it has not acquired the systemic scientific coverage. Meanwhile, the scientific approach, the development of a proper conceptual apparatus, weighty methodological recommendations and generalizations are of necessity.Based on the existing scientific discourse, practical experience of copywriters, numerous texts presented in blogs of reputable content studios and advertising agencies, the authors come to a defin

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23

van Niekerk, Angelique. "Idiomatiese taalgebruik as 'n vorm van teiken-markbeelding in Afrikaanstalige advertensies: 'n Relevansieteorie-ondersoek Idiomatic language as an instrument to create an image of the intended target audience: Insights from relevance theory." Tydskrif vir Geesteswetenskappe 61, no. 4-1 (2021). http://dx.doi.org/10.17159/2224-7912/2021/v61n4-1a3.

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OPSOMMING Die ondersoek na idiome, uitdrukkings en spreekwoorde as drie tipes meerwoordige leksikale items (MLI) bou voort op die beskrywende ondersoek van Bosman (2000a, 2000b, 2000c) oor MLI's. Die veelvuldige gebruik, verdraaiing en aanpassing van MLI's in gesproke taal blyk ook neerslag te vind in gedrukte advertensiekommunikasie. Die analise van die MLI's in advertensies wat in 2019 en 2020 op die Pendoring-reklamekompetisie se webblad verskyn het, is vir bepaalde patroonmatighede ondersoek. Aan die hand van die relevansieteorie (Wilson & Sperber, 2004) se onderskeid tussen kognitiewe

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Rushkoff, Douglas. "Coercion." M/C Journal 6, no. 3 (2003). http://dx.doi.org/10.5204/mcj.2193.

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The brand began, quite literally, as a method for ranchers to identify their cattle. By burning a distinct symbol into the hide of a baby calf, the owner could insure that if it one day wandered off his property or was stolen by a competitor, he’d be able to point to that logo and claim the animal as his rightful property. When the manufacturers of products adopted the brand as a way of guaranteeing the quality of their goods, its function remained pretty much the same. Buying a package of oats with the Quaker label meant the customer could trace back these otherwise generic oats to their sour

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Coleman, Biella, and Mako Hill. "How Free Became Open and Everything Else under the Sun." M/C Journal 7, no. 3 (2004). http://dx.doi.org/10.5204/mcj.2352.

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Introduction While Free Software Foundation founder Richard Stallman argues that Free Software is not Open Source, he is only half right—or only speaking about the question of motivation (the half that matters to him). The definition of Open Source, as enshrined in the Open Source Definition (OSD) is a nearly verbatim copy of the Debian Free Software Guidelines (DFSG). Both the OSD and DFSG are practical articulations of Stallman’s Free Software Definition (FSD). Open Source, with a different political and philosophical basis, can only exist because the FSD is broad enough to allow for its tra

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Brien, Donna Lee. "The Real Filth in American Psycho." M/C Journal 9, no. 5 (2006). http://dx.doi.org/10.5204/mcj.2657.

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   1991 An afternoon in late 1991 found me on a Sydney bus reading Brett Easton Ellis’ American Psycho (1991). A disembarking passenger paused at my side and, as I glanced up, hissed, ‘I don’t know how you can read that filth’. As she continued to make her way to the front of the vehicle, I was as stunned as if she had struck me physically. There was real vehemence in both her words and how they were delivered, and I can still see her eyes squeezing into slits as she hesitated while curling her mouth around that final angry word: ‘filth’. Now, almost fifteen years later, the

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Musgrove, Brian Michael. "Recovering Public Memory: Politics, Aesthetics and Contempt." M/C Journal 11, no. 6 (2008). http://dx.doi.org/10.5204/mcj.108.

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1. Guy Debord in the Land of the Long WeekendIt’s the weekend – leisure time. It’s the interlude when, Guy Debord contends, the proletarian is briefly free of the “total contempt so clearly built into every aspect of the organization and management of production” in commodity capitalism; when workers are temporarily “treated like grown-ups, with a great show of solicitude and politeness, in their new role as consumers.” But this patronising show turns out to be another form of subjection to the diktats of “political economy”: “the totality of human existence falls under the regime of the ‘perf

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Brennan, Joseph. "Slash Manips: Remixing Popular Media with Gay Pornography." M/C Journal 16, no. 4 (2013). http://dx.doi.org/10.5204/mcj.677.

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A slash manip is a photo remix that montages visual signs from popular media with those from gay pornography, creating a new cultural artefact. Slash (see Russ) is a fannish practice that homoeroticises the bonds between male media characters and personalities—female pairings are categorised separately as ‘femslash’. Slash has been defined almost exclusively as a female practice. While fandom is indeed “women-centred” (Bury 2), such definitions have a tendency to exclude male contributions. Remix has been well acknowledged in discussions on slash, most notably video remix in relation to slash

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29

Newman, James. "Save the Videogame! The National Videogame Archive: Preservation, Supersession and Obsolescence." M/C Journal 12, no. 3 (2009). http://dx.doi.org/10.5204/mcj.167.

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Introduction In October 2008, the UK’s National Videogame Archive became a reality and after years of negotiation, preparation and planning, this partnership between Nottingham Trent University’s Centre for Contemporary Play research group and The National Media Museum, accepted its first public donations to the collection. These first donations came from Sony’s Computer Entertainment Europe’s London Studios who presented the original, pre-production PlayStation 2 EyeToy camera (complete with its hand-written #1 sticker) and Harmonix who crossed the Atlantic to deliver prototypes of the Rock B

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30

Charman, Suw, and Michael Holloway. "Copyright in a Collaborative Age." M/C Journal 9, no. 2 (2006). http://dx.doi.org/10.5204/mcj.2598.

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The Internet has connected people and cultures in a way that, just ten years ago, was unimaginable. Because of the net, materials once scarce are now ubiquitous. Indeed, never before in human history have so many people had so much access to such a wide variety of cultural material, yet far from heralding a new cultural nirvana, we are facing a creative lock-down. Over the last hundred years, copyright term has been extended time and again by a creative industry eager to hold on to the exclusive rights to its most lucrative materials. Previously, these rights guaranteed a steady income because

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Cinque, Toija. "A Study in Anxiety of the Dark." M/C Journal 24, no. 2 (2021). http://dx.doi.org/10.5204/mcj.2759.

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Introduction This article is a study in anxiety with regard to social online spaces (SOS) conceived of as dark. There are two possible ways to define ‘dark’ in this context. The first is that communication is dark because it either has limited distribution, is not open to all users (closed groups are a case example) or hidden. The second definition, linked as a result of the first, is the way that communication via these means is interpreted and understood. Dark social spaces disrupt the accepted top-down flow by the ‘gazing elite’ (data aggregators including social media), but anxious users m

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Franks, Rachel. "Cooking in the Books: Cookbooks and Cookery in Popular Fiction." M/C Journal 16, no. 3 (2013). http://dx.doi.org/10.5204/mcj.614.

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Introduction Food has always been an essential component of daily life. Today, thinking about food is a much more complicated pursuit than planning the next meal, with food studies scholars devoting their efforts to researching “anything pertaining to food and eating, from how food is grown to when and how it is eaten, to who eats it and with whom, and the nutritional quality” (Duran and MacDonald 234). This is in addition to the work undertaken by an increasingly wide variety of popular culture researchers who explore all aspects of food (Risson and Brien 3): including food advertising, food

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Fredericks, Bronwyn, and Abraham Bradfield. "‘I’m Not Afraid of the Dark’." M/C Journal 24, no. 2 (2021). http://dx.doi.org/10.5204/mcj.2761.

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Introduction Darkness is often characterised as something that warrants heightened caution and scrutiny – signifying increased danger and risk. Within settler-colonial settings such as Australia, cautionary and negative connotations of darkness are projected upon Black people and their bodies, forming part of continuing colonial regimes of power (Moreton-Robinson). Negative stereotypes of “dark” continues to racialise all Indigenous peoples. In Australia, Indigenous peoples are both Indigenous and Black regardless of skin colour, and this plays out in a range of ways, some of which will be hig

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Lyons, Craig, Alexandra Crosby, and H. Morgan-Harris. "Going on a Field Trip: Critical Geographical Walking Tours and Tactical Media as Urban Praxis in Sydney, Australia." M/C Journal 21, no. 4 (2018). http://dx.doi.org/10.5204/mcj.1446.

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IntroductionThe walking tour is an enduring feature of cities. Fuelled by a desire to learn more about the hidden and unknown spaces of the city, the walking tour has moved beyond its historical role as tourist attraction to play a key role in the transformation of urban space through gentrification. Conversely, the walking tour has a counter-history as part of a critical urban praxis. This article reflects on historical examples, as well as our own experience of conducting Field Trip, a critical geographical walking tour through an industrial precinct in Marrickville, a suburb of Sydney that

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