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Books on the topic 'Advertising events'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Tarila, Sophia. Flyers that work: Promoting services, products, events & more. First Editions, 1994.

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2

McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. UMI Dissertation Services, 2000.

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3

Paula, Silbert, Western Australia. Dept. for the Arts., Australian Council for the Arts., and National Exhibitions Touring Structure for Western Australia Inc., eds. Go public!: How to promote exhibitions, events & venues. Art on the Move, 1996.

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4

Kilgore, Joe. The blunder. Bridgeway Books, 2008.

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5

Shapiro, Naomi K. The brilliant book of promotions, sales tools, and special events: Tested ideas & tricks of the trade for selling advertising space. Creative Brilliance Associates, 1988.

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6

LoCicero, Joe. Streetwise meeting and event planning. Adams Business, 2007.

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7

A, Alexander Laurence, and Downtown Research and Development Center., eds. Great downtown events: How to build crowds-- and boost business. Downtown Research & Development Center, 1985.

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8

LoCicero, Joe. Streetwise meeting and event planning: From trade shows and conventions to fundraisers and galas--everything you need for a successful business event. Adams Media, 2008.

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9

Leddick, David. Never eat in. Serpent's Tail, 1999.

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10

Ansolabehere, Stephen. Going negative: How political advertisements shrink and polarize the electorate. Free Press, 1997.

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11

Ansolabehere, Stephen. Going negative: How political advertisements shrink and polarize the electorate. Free Press, 1996.

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12

Geer, John Gray. In Defense of Negativity. University of Chicago Press, 2010.

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13

Geer, John Gray. In defense of negativity: Attack ads in presidential campaigns. University of Chicago Press, 2005.

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14

Kaid, Lynda Lee. Videostyle in presidential campaigns: Style and content of televised political advertising. Praeger, 2001.

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15

Shanto, Iyengar, ed. Going negative: How attack ads shrink and polarize the electorate. Free Press, 1995.

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16

Angell, Marcia. The Truth About the Drug Companies. Random House Publishing Group, 2004.

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17

Angell, Marcia. The truth about the drug companies: How they deceive us and what to do about it. Random House, 2004.

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18

(Firm), Pie Bukkusu, ed. Event flyer graphics. PIE Books, 1996.

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19

Tomoe, Nakazawa, and Endo Kaoru, eds. Event flyer graphics. Nippan, 1996.

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20

Avrich, Barry. Event & entertainment marketing: A must guide for corporate event sponsors and entertainment entrepreneurs. Probus, 1994.

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21

Ackerman, Bruce A. Voting with dollars: A new paradigm for campaign finance. Yale University Press, 2002.

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22

Schreiber, Alfred L. Lifestyle and event marketing: Building the new customer partnership. McGraw-Hill, 1994.

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23

Maarek, Philippe J. Political marketing and communication. John Libbey, 1995.

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24

Ephemeral: Exhibitions, Advertising, Events, Shows. Trans-Atlantic Publications, 2014.

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25

McStay, Andrew. Creativity and Advertising: Affect, Events and Process. Taylor & Francis Group, 2013.

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26

Creativity and Advertising: Affect, Events and Process. Routledge, 2013.

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27

McStay, Andrew. Creativity and Advertising: Affect, Events and Process. Taylor & Francis Group, 2013.

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28

Rhyme, Story. Advertising Children's Events With Story Rhymes: Samples Directory. Story Time Stories That Rhyme, 1993.

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29

Rhyme, Story. Advertising Festivals Fairs and Annual Events With Story Rhymes: Samples Directory. Story Time Stories That Rhyme, 1993.

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30

Laing, Jennifer, and Warwick Frost. Exhibitions, Trade Fairs and Industrial Events. Taylor & Francis Group, 2017.

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31

Laing, Jennifer, and Warwick Frost. Exhibitions, Trade Fairs and Industrial Events. Taylor & Francis Group, 2017.

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32

Laing, Jennifer, and Warwick Frost. Exhibitions, Trade Fairs and Industrial Events. Taylor & Francis Group, 2017.

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33

Exhibitions, Trade Fairs and Industrial Events. Taylor & Francis Group, 2017.

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34

Highland, Ted. Today's Real Estate Event Marketing. Dearborn Financial Publishing, 2018.

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35

Curtis, Heather D. ‘There are no Secular Events’. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198798071.003.0005.

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This chapter explores how American Evangelicals have employed popular media to maintain and augment their vitality in the United States during a supposedly secular age. By focusing on the story of the Christian Herald, an evangelical newspaper that greatly expanded its circulation and influence during the 1890s, it elucidates the innovative strategies publishers adopted to attract and retain the attention of a significant segment of the American Protestant public. By embracing ground-breaking printing and photographic technologies, novel approaches to popular journalism, and modern advertising

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36

Leddick, David. Never Eat in. Serpent's Tail, 2002.

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37

The Comfort of Secrets. Lake Union Publishing, 2017.

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38

Schug, Alexander. "Deutsche Kultur" und Werbung – Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945. Humboldt-Universität zu Berlin, 2010.

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39

Ansolabehere, Stephen, and Shanto Iyengar. Going Negative. Simon & Schuster, Limited, 2010.

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40

Ansolabehere, Stephen, and Shanto Iyengar. Going Negative. Free Press, 1997.

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41

Marsh, Nigel. Fat Forty and Fired. Bantam Books, 2005.

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42

Marsh, Nigel. Fat, Forty, and Fired: One Man's Frank, Funny, and Inspiring Account of Losing His Job and Finding His Life. Andrews McMeel, 2011.

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43

Marsh, Nigel. Fat, Forty and Fired. Random House Australia, 2007.

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44

Marsh, Nigel. Fat, Forty and Fired: The Year I Lost My Job and Got a Life. Little, Brown Book Group Limited, 2011.

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45

Marsh, Nigel. Fat, Forty, and Fired: One Man's Frank, Funny, and Inspiring Account of Losing His Job and Finding His Life. Andrews McMeel Publishing, 2009.

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46

Stole, Inger L. Epilogue. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037122.003.0009.

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This concluding chapter discusses the impact of wartime events on advertising and consumer activism after World War II, and examines their reverse trajectories in the 1950s. With a few notable exceptions, it was not until the later 1960s that advertising came under new scrutiny by a nascent consumer movement. The key factor in the transformation of advertising’s image was the (War) Advertising Council’s tireless work on behalf of the advertising community. Displaying an excellent sense of timing and direction, the WAC coached and chastised individual advertisers, pleading for their compliance

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47

O'Reily, Emily, and Emily O'Reilly. Candidate: The Truth Behind the Presidential Campaign. Attic Press, 1997.

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48

Johnson, Phillip. Ambush Marketing and Brand Protection. Oxford University Press, 2021.

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49

Ambush marketing and brand protection: Law and practice. 2nd ed. Oxford University Press, 2011.

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50

Belching Out the Devil. Ebury Publishing, 2009.

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