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Journal articles on the topic 'Advertising events'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Bora, Mrs Shraddha. "EVENTUS: An App to Register for College Events." International Journal for Research in Applied Science and Engineering Technology 11, no. 6 (2023): 1508–12. http://dx.doi.org/10.22214/ijraset.2023.53907.

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Abstract: Currently college conducts many fests that may be technical or non-technical for the students to have experience in different aspects. These events are mostly unknown to the students specially the students of different colleges. In order to advertise the events students of the organizing team visits other colleges and give a brief summary to all the students they possibly meet. This way of advertising results in waste of time and efforts as most of the advertising is done to uninterested students. In order to advertise their event to the target audience or those who are genuinely int

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Peng, Jun. "A Discussion on the Innovation of Graphic Advertising Design Curriculum Based on Competition Events." Advanced Materials Research 934 (May 2014): 269–72. http://dx.doi.org/10.4028/www.scientific.net/amr.934.269.

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Graphic advertising design in visual communication teaching is a very inclusive curriculum. This paper is started based on the competition events that the author encountered when teaching graphic advertising design, the role of competition events in promoting the information communication of advertising design teaching is analyzed and the innovative superiority of advertising design teaching in a environment of competition events is introduced in this paper, the misunderstandings existed in the teaching practice of competition events is also discussed, expecting to optimize the combination of

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Hasan, Jaafar Hussein, and Abdullah Aqeel Hussein Al-Sagaabi. "Commercial defamation in the context of comparative advertising and advertising through commercial events within the framework of chinese law." American Journal of Political Science Law and Criminology 07, no. 01 (2025): 22–29. https://doi.org/10.37547/tajpslc/volume07issue01-04.

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Reputation applies to both legal entities and natural persons. Since every market entity strives to establish a positive reputation in order to promote its goods, reputation is a crucial attribute for market entities in commercial economic activities. Advertising, in which businesses advertise their goods to emphasize their benefits and market them as effectively as possible, is one strategy to establish this reputation. These organizations may, nevertheless, use advertising by contrasting their product with that of another economic entity in addition to simply displaying their own. They may p

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Grosset, L., and B. Viscolani. "Advertising Events in a Competitive Framework." Journal of Optimization Theory and Applications 146, no. 2 (2010): 375–85. http://dx.doi.org/10.1007/s10957-010-9648-7.

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Syachkinah, Rifani Novie, and Djuni Akbar. "PROMOSI PERIKLANAN DIGITAL DALAM FESTIVAL PANEN RAYA NUSANTARA (PARARA) 2021 OLEH TOFFEE EVENTS." Bisnis Event 4, no. 14 (2023): 49–58. http://dx.doi.org/10.32722/bev.v4i14.5732.

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The development of technology turns out to have a very big influence in the world of advertising. This condition can be seen from the shift of traditional advertising towards digital. One of the companies that has used digital advertising is Toffee Events which is a company in the field of digital marketing and also engaged in event management and training. Toffee Events as a digital marketing agency was appointed by the PARARA Festival 2021 to be an event organizer who can help in promoting and implementing the Festival Panen Raya Nusantara (PARARA) 2021. The purpose of this study is to find

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Subaldan, Pindy, and Aswad Ishak. "Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 131. http://dx.doi.org/10.12928/sylection.v3i1.13951.

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Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through digital media channels such as Instagram, Facebook, TikTok and Twitter with the account name @bantuleventsid. This research aims to find out how Bantul events implements Digital Integrated Marketing Communication (DIMC) to communicate cultural events in Bantul Regency through dig

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Strode, Aina, and Viktorija Loktionova. "GAME DESIGN FOR INTERACTIVE COMMUNICATION AT ADVERTISING EVENTS OF UNIVERSITY." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 4 (May 21, 2019): 538. http://dx.doi.org/10.17770/sie2019vol4.3859.

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The aim of the article - to study the essence of game design and the possibilities of usage games in the pedagogical-psychological context, to justify the choice of the game as tool of university advertising. Research methods - theoretical - research of literature and internet resources; empirical - interviews of experts. Since the aim of the projected game is to test and supplement the knowledge about Rezekne Academy of Technologies (RTA) and create interest in studying at RTA, the degree of research of the topic has been done by analyzing publications about the place of game in advertising,

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Sharpe, Stacey. "Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending." Studies in Business and Economics 16, no. 2 (2021): 230–39. http://dx.doi.org/10.2478/sbe-2021-0036.

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Abstract This study examines strategic firm-level advertising behavior around accounting-based brand scandal events. This analysis is guided by propositions presented in the brand scandal and marketing-finance literatures regarding firm response to brand scandal events. While, recent findings from the marketing-finance literature show that managers tend to reduce advertising when anticipating the release of negative information, this response is contrary to the established support and recommendation from the extant brand scandal literature. This inconsistency suggests that firms treat product-

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Ohiienko, Mykola, Olena Shebanina, and Alona Ohiienko. "Monitoring of Determination Features of Gastronomic Events Efficiency." Restaurant and hotel consulting. Innovations 3, no. 1 (2020): 96–108. https://doi.org/10.31866/2616-7468.3.1.2020.205572.

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Topicality. Today, gastronomic tourism in theBlack Sea region is under development. a large number of scientists are engaged in the gastronomic culinary development activities and the study of their economic efficiency and promotion in Internet communications, but its impact on the quality of events is insufficiently studied. Therefore, conducting analytical research on the announcement and post-event publications in the information Internet resources of gastronomic events becomes an urgent task. Purpose and methods. The aim of the article is to study aspects of the development of th

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Trofimov, Andrey V. "Advertising discourse in the regional Ural press during the years of the «thaw»." History and Modern Perspectives 7, no. 1 (2025): 120–25. https://doi.org/10.33693/2658-4654-2025-7-1-120-125.

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The paper analyzes the advertising discourse of the Uralsky Rabochy newspaper during the «thaw» period. Conclusions. Soviet advertising was one of the tools of state propaganda, demonstrating the achievements of the socialist system and encouraging citizens to actively participate in public life. The advertising content in Uralsky Rabochy served as an important channel for informing the public about new products and services, which contributed to the development of consumer culture. Announcements about the sale of goods, provision of services, holding actions and events allow us to identify tr

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Abhishek, Shetty. "Event Targeting Unlocked: Strategies for Maximizing Digital Reach and ROI." Journal of Scientific and Engineering Research 8, no. 7 (2021): 294–98. https://doi.org/10.5281/zenodo.13918648.

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Event-based advertising is increasingly popular among marketers for engaging target audiences at live events. Whether for concerts, festivals, trade shows, or conventions, events offer unique opportunities to connect with specific audiences in a highly targeted manner. Using digital tools such as social media targeting, IP targeting, and geotargeting, brands can optimize their presence before, during, and after events. This paper explores strategies for effective event-based advertising, discusses the importance of emerging technologies, and provides actionable insights for implementing these

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Nacharova, Liudmila Igorevna. "Event marketing as an effective tool for the advertising campaign of the social network "VKontakte"." Litera, no. 2 (February 2024): 230–36. http://dx.doi.org/10.25136/2409-8698.2024.2.69732.

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The subject of this article is event marketing as a tool for the advertising campaign of the social network "VKontakte." It provides an analytical perspective on current trends in advertising and offers specific recommendations for the effective use of marketing tools in the evolving advertising environment. The main focus is on the importance of the social network's interaction with its audience through the organization and sponsorship of various events, as well as the optimization of feedback analysis and the effectiveness of advertising campaigns in the context of digital technologies and s

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Sander, Matthias, and Claudia Fantapié Altobelli. "Virtual advertising in sports events: does it really work?" International Journal of Sports Marketing and Sponsorship 12, no. 3 (2011): 28–42. http://dx.doi.org/10.1108/ijsms-12-03-2011-b004.

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Evans, G. W. "Liability for Adverse Events in Direct-to-Consumer Advertising." JAMA: The Journal of the American Medical Association 289, no. 20 (2003): 2646—a—2647. http://dx.doi.org/10.1001/jama.289.20.2646-b.

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Mazodier, Marc, and Pascale Quester. "Comment: Leveraging sport events over time: A comparison of sponsorship and sport event advertising." International Journal of Research in Marketing 31, no. 1 (2014): 33–34. http://dx.doi.org/10.1016/j.ijresmar.2014.02.002.

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Bozhko, Tetiana, and Inna Aleksieienko. "Interactive Advertising Typology." Demiurge: Ideas, Technologies, Perspectives of Design 6, no. 1 (2023): 24–40. http://dx.doi.org/10.31866/2617-7951.6.1.2023.279025.

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The purpose of the article is to establish the most probable determinants for the classification of interactive advertising and to identify and systematise, on their basis, the variable forms of implementation of advertising messages, as well as to establish the possibility of their interaction. Research methodology: the method of complex analysis was applied. The scientific novelty is the systematisation of scholars’ views on the typology of interactive advertising, its updating, and supplementation. It is established that the classifications of interactive advertising presented so far have a

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Bozhko, Tetiana, and Inna Aleksieienko. "Interactive Advertising Typology." Demiurge: Ideas, Technologies, Perspectives of Design 6, no. 1 (2023): 24–40. https://doi.org/10.31866/2617-7951.6.1.2023.279025.

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The purpose of the article is to establish the most probable determinants for the classification of interactive advertising and to identify and systematise, on their basis, the variable forms of implementation of advertising messages, as well as to establish the possibility of their interaction. Research methodology: the method of complex analysis was applied. The scientific novelty is the systematisation of scholars’ views on the typology of interactive advertising, its updating, and supplementation. It is established that the classifications of interactive adve

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Kuzmina, Evgenia E. "The event marketing effectiveness in higher education." Services in Russia and Abroad 18, no. 1 (2024): 249–55. https://doi.org/10.5281/zenodo.11224540.

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<em>The article briefly overviews the event marketing development and its use in higher education institutions. The author reflects the research results of Russian and foreign scientists on event marketing in higher education, specifies the key directions of event marketing activities in higher education, and identifies the problems of its use. The study made it possible to understand the students' awareness about university events, their impressions after visit and evaluation of their effectiveness. The study involved 100 third year students of the Faculty of Advertising and Public Relations,

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Dr., Anuradha Mishra. "Advertising Strategies of Selected Brands in Times of Covid-19: A Comparative Analysis." International Journal of Advance Study and Research Work 5, no. 6 (2022): 01–12. https://doi.org/10.5281/zenodo.6772082.

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  <strong><em>The year 2020 was a difficult year for the advertising industry. The advertising business has been upended by the Coronavirus, along with other sectors of the global economy. The advertising sector was one of the first to be affected as its investments were cut back. The advertising industry had to bear the loss in many ways. For example, advertisers were hit tremendously due to a fall in sales, a fall in audiences for live sports and events, and in-person pitch meetings were cancelled. To overcome the loss in the advertising business the advertising agencies and advert

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Men’shikova, E. Ekaterina. "CYCLICAL TIME IN ADVERTISING TOURIST NARRATIVE." Sovremennye issledovaniya sotsialnykh problem 14, no. 4 (2022): 260–73. http://dx.doi.org/10.12731/2077-1770-2022-14-4-260-273.

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Background. The study provides an analysis of cyclical time in the advertising tourist narrative. Historically, two main models of time coexist in the cultural consciousness, i.e., cyclical time and linear time. In the linguistic picture of the world, cyclical and linear time are complementary. The connection of cyclical time with cyclical phenomena of nature, the relationship of an event and time are especially relevant for the advertising tourist narrative. Purpose. To determine the features of the functioning of cyclical time in the advertising tourist narrative. Materials and m

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Doсent, Aziza Arslonovna Muminova. "THE HISTORY OF ADVERTISING AND THE STAGES OF ITS DEVELOPMENT." Current Research Journal of Philological Sciences 5, no. 5 (2024): 43–46. http://dx.doi.org/10.37547/philological-crjps-05-05-09.

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In modern advertising, appealing to its literary, cultural and historical traditions plays an important role in attracting the target audience. Therefore, considering the history of advertising, we can see that the idea of its creation dates back to ancient times. The history of advertising development is closely related to the development of human society and its economic life and includes several stages of development. Each of them has its own characteristics. It is very difficult to determine exactly when the advertisement appeared. Theorists, studying advertising from a scientific point of

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Penteado, J. Roberto Withaker. "Algumas considerações sobre a chamada propaganda subliminar." Comunicação Mídia e Consumo 1, no. 1 (2009): 135–52. http://dx.doi.org/10.18568/cmc.v1i1.9.

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O autor faz uma revisão das origens da expressão  "propaganda subliminar" e do seu percurso histórico a partir dos eventos de 1957, nos EUA, que deram notoriedade ao assunto. Em seguida, a partir de considerações teóricas sobre as formas pelas quais se processa a comunicação publicitária, procura demonstrar que carecem de fundamento as afirmações de que tais ações possam atingir os seus objetivos fora dos limites de percepção dos receptores. Palavras-chaves: propaganda, percepção, psicologia, percepção.  ABSTRACT The author reviews the origins ofthe expression "su

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Ezhova, Elena N., and Alena V. Belokoneva. "Artifacts of History in Modern Media and Advertising Discourse." Current Issues in Philology and Pedagogical Linguistics, no. 2 (June 25, 2023): 163–76. http://dx.doi.org/10.29025/2079-6021-2023-2-163-176.

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This article is devoted to the study of the problem of historical artifacts integration into the structure of modern media and advertising discourse. This work systematizes scientific research on the problem of advertisers’ appeal to images of the past, analyzes the semiotic codes of advertising related to the problem of historicity and their role in the construction of social reality images. The research outlines the concept of an artifact, which can refer to any creation (either physical or mental) used within the cultural and semantic field. The artifact of history in the structure of a pol

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TERSKIKH, Marina V., and Anastasiya V. KORABLEVA. "Specifics of advertising tools and public relations in the dairy products promotion." SOCIAL AND ECONOMIC PHENOMENA AND PROCESSES, no. 2 (2020): 37–45. http://dx.doi.org/10.20310/1819-8813-2020-15-2(109)-37-45.

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We considered a set of tools for advertising and public relations, which is used in the promotion of dairy products of the “Nutrient Mix Center” (Omsk). We noted that due to the high competition prevailing in the market, enterprises producing dairy products are increasingly resorting to new forms of promotion, among which cobranding, cross-marketing, etc. Dairy producers do not only constantly improve their products, create innovative products aimed at improving the body, set trends that correspond to the desire of consumers for a healthy lifestyle, etc., but also form the image of socially re

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Cramphorn, Michael F., and Denny Meyer. "The Gear Model of Advertising - Modelling Human Response to Advertising Stimuli." International Journal of Market Research 51, no. 3 (2009): 1–17. http://dx.doi.org/10.1177/147078530905100310.

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One of the goals when add+impact® (a+i)®was founded in 1991 was to develop a database that could be used to add to the general understanding of how people respond to advertising. Recent applications were the Integrative model and a comparison of response tendencies to advertising between men and women. However, a crucial aspect of the advertising process – how to account for the nature and contribution of creativity to the ‘watchability’ of advertising – has not been satisfactorily explained. This paper presents a breakthrough in understanding how people respond to advertising, and shows that

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Anwar, Rima Rahmani, and Rosita Anggraini T. "Pengaruh Advertising Dan Special Event Terhadap Peningkatan Brand Awareness." Ganaya : Jurnal Ilmu Sosial dan Humaniora 4, no. 2 (2021): 796–808. http://dx.doi.org/10.37329/ganaya.v4i2.1401.

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The right communication to grow brand awareness can be realized through advertising. In addition, events are one of the strategies to have a positive influence in communicating a brand. This study wants finding out how building and increasing brand awareness through advertising on social media Instagram and the "Zumba party" event. This research was conducted at the KALCare Lotte Shopping Avenue outlet using a quantitative approach and a positivism paradigm. The study population was 61 “Zumba party” participants as well as a representative sample. The data was processed with SPSS 20.1. then an

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Gorbachev, Ivan M. "PECULIARITIES OF ADVERTISING TEXT ON THE SPORTS.RU MEDIA RESOURCE." Dynamics of Media Systems 4, no. 2 (2024): 316–29. https://doi.org/10.47475/2949-3390-2024-4-2-316-329.

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In this article the author turns to the analysis of advertising texts presented on the electronic resource sports.ru during the European Football Championship 2024. The analysis of the selected materials results in the classification of genre, stylistic, lexical, morphological and syntactic resources of the advertising text. The author concludes that the advertising texts placed on this resource demonstrate a high degree of adaptation to current events and interests of the target audience. The use of a variety of genre formats, such as announcements, interviews and analyses, allows to effectiv

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Sheresheva, Marina Y., and Anton A. Antonov-Ovseenko. "Advertising in Russian periodicals at the turn of the communist era." Journal of Historical Research in Marketing 7, no. 2 (2015): 165–83. http://dx.doi.org/10.1108/jhrm-09-2013-0055.

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Purpose – This paper aims to document and analyze the development of Russian print advertising at the turn of the Communist era. It provides an overview of Russian print advertising in 1917 as compared with the previous decades of the “Russian economic miracle”. Design/methodology/approach – This study uses a historical method based on archival research. Analysis of primary sources in this paper is used in conjunction with secondary sources available. Findings – The amount and quality of advertising in Russian newspapers in 1917 is described. The decline of the “Russian economic miracle” print

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Lynch, B. M. "Scoreboard advertising at sporting events as a health promotion medium." Health Education Research 18, no. 4 (2003): 488–92. http://dx.doi.org/10.1093/her/cyf032.

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Sigmirean, Corneliu Cezar. "Advertising and the Birth of Post-Communist Romania (1989–1991)." Transylvanian Review 32, no. 1 (2023): 142–54. http://dx.doi.org/10.33993/tr.2023.1.09.

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A new historical period began in Romania after the events of December 1989 and foreign capital, with all its advertising arsenal, penetrated the Romanian economy despite the reluctance showed by the regime installed in Bucharest. Both the press itself and press advertising experience a radical metamorphosis, shifting overnight to a new ideological register. Gradually, advertising becomes professional, it becomes a business and, at the same time, an intermediary in the penetration of new products into the consciousness of Romanians. The persuasive force of advertising shapes new aspirations and

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Newall, Philip W. S. "How bookies make your money." Judgment and Decision Making 10, no. 3 (2015): 225–31. http://dx.doi.org/10.1017/s1930297500004630.

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AbstractUK bookies (bookmakers) herd geographically in less-affluent areas. The present work shows that UK bookies also herd with the special bets that they advertise to consumers, both in their shop window advertising and on TV adverts as shown to millions of viewers. I report an observational study of betting adverts over the 2014 soccer World Cup. Bet types vary in complexity, with complex types having the highest expected losses. Bookies herded on a common strategy of advertising special bets on two levels: by almost exclusively advertising complex bet types with high expected losses, and

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Anisimov, Vladislav Evgen’evich, Ekatherina Dmitrievna Anisimova, and Natalia Sergeevna Nebyvaeva. "Visualization of precedent situations in an advertising poster (using the example of an Uber advertising campaign in France)." Philology. Issues of Theory and Practice 17, no. 2 (2024): 541–50. http://dx.doi.org/10.30853/phil20240078.

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The aim of this study is to identify ways to visualize precedent situations in a modern advertising poster. The article examines the visualization of precedent situations in a modern advertising poster. The scientific novelty of the study lies in the fact that for the first time, using the material of advertising discourse and, in particular, French-language advertising discourse, the peculiarities of the functioning of precedent situations were investigated. The authors are first to describe and analyze the ways of functioning of precedent situations as pragmatic influence complex objects in

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Мухина, И. И., А. В. Смирнова, and Н. Ю. Изюмова. "The use of advertising tools in logistics activities." Экономика и предпринимательство, no. 3(140) (June 17, 2022): 826–28. http://dx.doi.org/10.34925/eip.2022.140.03.154.

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В статье изложено применение рекламных инструментов и определение эффективности их использования в логистической деятельности предприятия. Представлена иерархия результатов применения рекламных инструментов в отношении воздействия на доходность компании. Проанализированы способы оценки эффективности рекламных мероприятий. The article describes the use of advertising tools and the determination of the effectiveness of their use in the logistics activities of the enterprise. The hierarchy of the results of the use of advertising tools in relation to the impact on the profitability of the company

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Nurhayati, Nurhayati, Derita Silitonga, and Budiman Purba. "THE EFFECT OF ADVERTISING AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS ON TIKTOK SHOP." Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis 4, no. 3 (2023): 98–103. http://dx.doi.org/10.46576/ijsseh.v4i3.3732.

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ABSTRACTThis research aims to identify Sales promotions are a form of direct promotion that offers customers additional incentives or value for a product. Sales promotions encompass a wide range of tools, primarily those designed to encourage a faster or stronger market response. One of the best ways to communicate with customers is through promotions. And one of the ways most often used by marketing to introduce goods to customers is advertising. Researchers used Slovin's idea as a sampling technique. Current advertising is positive but not significant to purchasing decisions. This may be due

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Nurbayeva, А., and B. Karimova. "CHARACTERISTICS OF ADVERTISING TEXT AS A DISCURSIVE PRACTICE." BULLETIN Series of Philological Sciences 74, no. 4 (2020): 151–57. http://dx.doi.org/10.51889/2020-4.1728-7804.31.

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The article is devoted to the study of approaches to the concept of discourse and discursive practice. In the course of the research, the author comes to the conclusion that it is necessary to address typical, routine, unproblematic, and therefore unnoticed discursive actions and events that are also part of the discourse. In this article, advertising is considered as one of the trends in consumer culture. The article reveals the nature of the impact of advertising on a person, the features of the moral content of advertising and the role of advertising in consumer society. The conclusion is m

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Nikolaev, Petr, Alexander Levchenko, Elena Zhukova, and Rais Samigullin. "The effectiveness of advertising and mass media in the promotion of physical culture and sports." Scientific notes of P. F. Lesgaft University, no. 1 (February 17, 2025): 81–88. https://doi.org/10.5930/1994-4683-2025-81-88.

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The purpose of the study is to assess the effectiveness of advertising and mass media in promoting physical culture and sports. Research methods: study and analysis of specialized literature and regulatory documents, as well as data from official statistics. Research results and conclusions. The positive dynamics of the number of individuals engaged in physical culture and sports testify to the effectiveness of advertising and mass media in the promotion of physical culture and sports. One of the reasons for this can be attributed to the mass broadcasting of major sporting events in the media.

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Bardach, Ariel, Andrea Alcaraz, Javier Roberti, Agustín Ciapponi, Federico Augustovski, and Andrés Pichon-Riviere. "Optimizing Tobacco Advertising Bans in Seven Latin American Countries: Microsimulation Modeling of Health and Financial Impact to Inform Evidence-Based Policy." International Journal of Environmental Research and Public Health 18, no. 10 (2021): 5078. http://dx.doi.org/10.3390/ijerph18105078.

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Introduction: In Latin America, tobacco smoking prevalence is between 6.4% and 35.2%. Governments have been making efforts to support the regulation of advertising and, in many cases, banning advertising and promotion of tobacco altogether. The objective of this study was to evaluate the potential impact on health and economic outcomes of optimizing a ban on tobacco advertising and sponsorship in Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, and Peru. Methods: We built a probabilistic microsimulation model, considering natural history, direct health system costs, and quality of life imp

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M., Chorna, Smolnyakova N., Shynkar S., and Petlenko K. "MODERN FEATURES OF THE DEVELOPMENT OF INTERNET ADVERTISING." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 8, 2019): 112–22. https://doi.org/10.5281/zenodo.2535420.

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<em>Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on pages of results search, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. A newer form of online advertising is Native Ads; they go in a website's news line and are supposed to improve

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Fadlilah, Moch Idham. "Analysis of Speech Act of Instant Noodle Advertisement 50th on Television." JELITA 3, no. 2 (2022): 99–108. https://doi.org/10.56185/jelita.v3i2.103.

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Advertising is a form of displaying messages by non-personal communicators through the media to audiences in exchange for consideration. In other words, advertising is a form of impersonal presentation and promotion of ideas, goods, or services advertised by a particular sponsor and for which consideration must be paid. Some interpret from a purely communication, advertising and marketing point of view, others from a psychological point of view. The communication perspective tends to emphasize the process of delivering messages from the communicator to the audience. From an advertising perspec

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Bertoša, Mislava. "Multilingualism, Symbolism and Illusions in 19th-century Advertising Discourse." Narodna umjetnost 61, no. 2 (2024): 7–28. https://doi.org/10.15176/vol61no21.

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This paper aims to analyse some of the characteristics of 19th-century advertising discourse in the city of Pula in the period from the 1880s until 1918. The main purpose of the analysis is to examine the modes in which the semiotic materials and meanings from the cultural and historical reality were reelaborated and represented in the advertising discourse. As the main Austrian military port, situated on the crossroads between three cultural areas (German, Slavic, Romance), Pula was culturally and linguistically a very heterogeneous city. The analysis will consider advertisements printed in n

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De Oliveira, João Marcos Moura Queiroz, Jailson da Silva E Silva, and Joismáyra Gomes Raul De Jesus. "CHALLENGES IN PROSPECTING CLIENTS THROUGH LEGAL MARKETING IN BRAZIL." REVISTA FOCO 17, no. 2 (2024): e4453. http://dx.doi.org/10.54751/revistafoco.v17n2-076.

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This work analyzes the Code of Ethics and Discipline of the Brazilian Bar Association aiming to demonstrate that advertising can be a parallel to the legal environment. Within the problem that is: Does digital legal marketing arranged in light of the OAB Code of Ethics and Discipline make it difficult to prospect for clients in the legal market? The objective of the work is, through a dialectical methodological line, comparing different eras and the evolution of the market based on historical events and demonstrating the importance of legal deontology and the differentiation between advertisin

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Lysenko, Yuliya, Tat'yana Buhtiyarova, Galina Butko, and Yuriy Belokonov. "Features of management of advertising activities of an agricultural holding." Agrarian Bulletin of the, no. 13 (January 29, 2021): 61–69. http://dx.doi.org/10.32417/1997-4868-2021-13-61-69.

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Abstract. Relevance. Currently, agroholdings actively use advertising to increase the recognition of agro-products, since advertising effectively affects the target segment, gives consumers new knowledge and opportunities to choose alternative products, which in turn increases satisfaction from purchase. Purpose. The article presents the main provisions of the development of measures aimed at improving the advertising activities of agricultural holdings (using the example of grain specialization). Methods. Among the common promotion methods, the authors distinguish the following: printing mate

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Lim, Choong Hoon, Youngjin Hur, and Song Mi Song. "Sponsorship Information Reception and Processing: Explicit and Implicit Memory of In-Game Advertising." Social Behavior and Personality: an international journal 46, no. 6 (2018): 935–52. http://dx.doi.org/10.2224/sbp.6803.

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Researchers have attempted to identify the impact of sponsors' advertising on spectators at sports events, but it is necessary to understand the dynamic mechanisms of the effect of advertising on signboards at these events. Thus, our primary purpose was to investigate the effects of emotion on spectators' implicit/explicit memory of sponsors' advertising. Further, we examined how visual attention can mediate the effects of emotion on explicit/implicit memory. We asked 81 undergraduates to watch an edited soccer match while wearing an eye tracker in order to examine their visual attention. The

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ЦІВАК, Володимир. "МАРКЕТИНГОВІ СТРАТЕГІЇ У ЗОВНІШНІЙ РЕКЛАМІ: ХИТРОЩІ МАРКЕТОЛОГІВ – ОГЛЯД ТА АНАЛІЗ ОСНОВНИХ". Herald of Khmelnytskyi National University. Economic sciences 322, № 5 (2023): 112–16. http://dx.doi.org/10.31891/2307-5740-2023-322-5-18.

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This article examines the main marketing strategies used in today's outdoor advertising, and also reveals and analyzes the tricks and techniques that marketers use to effectively attract the attention of consumers. The modern advertising market requires marketers to constantly increase their creativity and ingenuity. The following key aspects are considered in the article: One of the ways to attract the consumer's attention is to use emotional aspects in advertising. The article analyzes in detail how marketers create advertising campaigns aimed at evoking specific feelings and emotions in the

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Karadzhov, Vladimir, and Dinka Zlateva. "Digital Marketing Strategies for Black Friday and Christmas." Economics and Management 21, no. 1 (2024): 180–98. https://doi.org/10.37708/em.swu.v21i1.12.

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This article explores digital marketing strategies that can be used to drive sales during the Black Friday and Christmas shopping periods. It starts by discussing the importance of these periods for retailers, and how e-commerce has changed how people shop during these events. The research then goes on to formulate different digital marketing strategies that retailers and marketers can utilize during these events, including social media advertising. The article offers some tips for retailers to optimize their digital marketing efforts. It also presents 20 practical solutions for creating suita

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Wang, Chun Ping. "Design and Implementation of Network Events Monitoring System." Applied Mechanics and Materials 568-570 (June 2014): 1430–33. http://dx.doi.org/10.4028/www.scientific.net/amm.568-570.1430.

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The model of network monitoring system proposed in this paper, the use of user modeling techniques and event detection techniques. Preclude the use of dynamic modeling and dynamic model of the method of combining inferred more detailed user interest model to optimize the results, event detection method for the introduction of natural language processing, the system automatically send the text to identify hot topics and events advertising. In the system design, considering the intersection of the two, to obtain a better user experience.

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Chen, Xiaoke. "Analysis of Pepsi’s Advertising Marketing Strategy." Highlights in Business, Economics and Management 19 (November 2, 2023): 244–49. http://dx.doi.org/10.54097/hbem.v19i.11884.

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Pepsi has been competing with Coca-Cola for over 90 years since the early 1900s. However, Pepsi has never been able to surpass Coca-Cola in terms of market share. The difference between the two companies' advertising and marketing strategies for the product Coke is quite obvious. This study wishes to find the problems by studying Pepsi's marketing strategies and find out why Pepsi has not been able to surpass Coca-Cola. This study fills the gap that there is no separate analysis of Pepsi's marketing strategies currently, and also provides useful suggestions for those companies that are going t

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Sharpe, Stacey, and Nicole Hanson. "Sales response to corporate social irresponsibility and the mitigating role of advertising." Management Decision 59, no. 10 (2021): 2456–72. http://dx.doi.org/10.1108/md-07-2020-0964.

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PurposeThis study examines the relationship between corporate social irresponsibility (CSI) and firm-level sales and estimates the potentially mitigating role of advertising.Design/methodology/approachTo test their hypotheses, the authors conduct an empirical investigation using a sample of 381 US firms engaging in socially irresponsible behavior.FindingsThe results of this investigation indicate that while sales are negatively impacted during the year of a CSI event, they generally recover in the year immediately following the event. In addition, advertising is shown to mitigate the negative

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Sel, Zehra Gokce, and Gurhan Aktas. "Advertising Events: Content and Semiotic Analyses of Cannes Film Festival Posters." Event Management 23, no. 2 (2019): 207–21. http://dx.doi.org/10.3727/152599518x15403853721169.

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Boecking, Benedikt, Kyle Miller, Emily Kennedy, and Artur Dubrawski. "Quantifying the Relationship between Large Public Events and Escort Advertising Behavior." Journal of Human Trafficking 5, no. 3 (2018): 220–37. http://dx.doi.org/10.1080/23322705.2018.1458488.

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