Log in

Relevant bibliographies by topics / Advertising information / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Advertising information.

Dissertations / Theses on the topic 'Advertising information'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Advertising information.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Sullivan, Jonathan. "Negativity and information in campaign advertising." Thesis, University of Nottingham, 2010. http://eprints.nottingham.ac.uk/11138/.

Full text

Abstract:

In many democracies election campaign advertising is an important form of communication between parties and candidates and voters. There is however an uncomfortable tension between what campaigns should achieve (according to democratic theories) and what they are like in reality. In Taiwan, political scientists have voiced concerns about the excessively negative tone of party and candidate advertising. Descriptive single-election accounts also suggest that campaign ads in Taiwan regularly fail to provide voters with the substantive information they need to make reasoned choices. These observat

APA, Harvard, Vancouver, ISO, and other styles

2

Smirnova, K. "Brands as information technology in advertising." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40449.

Full text

Abstract:

In the advertising universe exists a large quantity of different techniques. The impact of branding, at its core, is the power to raise quality for buyers, advertisers, publishers, and the others. Relevance of the topic is that we face brands in our everyday life everywhere. Moreover, a strong brand has tremendous power and brings good income to its owners.

APA, Harvard, Vancouver, ISO, and other styles

3

Howard, Daniel James. "Question effects on information processing in advertising /." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487266011222859.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Sauer, Raymond D. "Credible information? : the impact of the FTC's advertising substantiation program /." Thesis, Connect to this title online; UW restricted, 1985. http://hdl.handle.net/1773/7380.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Pettersson, Jimmie. "Contextual Advertising Online." Thesis, Linköping University, Department of Computer and Information Science, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-15878.

Full text

Abstract:

<p>The internet advertising market is growing much faster than any other advertising vertical. The technology for serving advertising online goes more and more towards automated processes that analyze the page content and the user’s preferences and then matches the ads with these parameters.</p><p>The task at hand was to research and find methods that could be suitable for matching web documents to ads automatically, build a prototype system, make an evaluation and suggest areas for further development. The goals of the system was high throughput, accurate ad matching and fast response times.

APA, Harvard, Vancouver, ISO, and other styles

6

Wang, Ye. "Cultural values, emotions and information a comparison of webpages from two culturally different countries /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5771.

Full text

Abstract:

Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 17, 2009) Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

7

Muller, Lynn F. "Alternative Information Processing Formats for Overcoming Information Processing Deficits in Senior Adults." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2672/.

Full text

Abstract:

The objective of this study was to examine the effectiveness of alternative advertising presentation formats, and the quantity of information presented in advertisements in overcoming possible information-processing deficits in senior adults that could affect their recall of ad attributes and brand name, the cognitive responses generated, and attitude toward the ad. In addition, the study examined the effectiveness of retirement status as a classification or segmentation variable in comparison with the use of the more traditional classification variable, chronological age. A convenience sampl

APA, Harvard, Vancouver, ISO, and other styles

8

Chang, Yuhmiin. "The effects and the information-processing model of the TV-web synergy /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3012958.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Yoon, Doyle. "The effect of web-based negative information on brand attitude /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091984.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Fan, Jiang-Ping Brasseur Lee E. "Semiotics and advertising." Normal, Ill. : Illinois State University, 2003. http://wwwlib.umi.com/cr/ilstu/fullcit?p3115178.

Full text

Abstract:

Thesis (Ph. D.)--Illinois State University, 2003.<br>Title from title page screen, viewed Jan. 11, 2005. Dissertation Committee: Lee Brasseur (chair), James Kalmbach, Gerald Savage. Includes bibliographical references (leaves 211-218) and abstract. Also available in print.

APA, Harvard, Vancouver, ISO, and other styles

11

Jordaan, Pieter Francois. "A rationale for the effective management of outdoor information transfer." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-07212005-131914.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Taylor, Caroline. "Risk perception of nuclear energy and the effect of information." Thesis, University of Nottingham, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342446.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Danbury, Annie Hagen. "An analysis of the involvement construct in the information processing of advertising messages." Thesis, University of Bedfordshire, 2007. http://hdl.handle.net/10547/133571.

Full text

Abstract:

This research investigated the role of felt involvement in processing advertising messages by means of a 3x2 factorial experiment with control. The experiment was designed to examine the effects of advertising exposure on the decoding process with a risk and pleasure treatment for three product categories. Overall, results from 583 respondents provide strong support for the influence of affective components of involvement in the evaluation of advertising information in both high and medium involvement situations. Specifically, risk and pleasure antecedents were examined to determine their rela

APA, Harvard, Vancouver, ISO, and other styles

14

Brandt, Jane E. Sutter Kennedy George. "Searching for satisfaction how 20something women use media to get news and advertising information /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6580.

Full text

Abstract:

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009). Thesis advisor: Professor Emeritus George Kennedy. Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

15

Li, Beibin. "A comparison of the information content of TV advertising in the United States and the People's Republic of Chinna." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Baird-Harris, Kay O'Connor Brian C. "Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12077.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Charisse, Marc. ""A solid dose of accurate information" : America's unfilled drug advertising prescription /." Thesis, Connect to this title online; UW restricted, 1992. http://hdl.handle.net/1773/6147.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Holgersson, Pontus, and Martin Haglund. "Tack, men nej tack : En undersökning om Online Behavioral Advertising och dess förhållande till blockeringstjänster." Thesis, Uppsala universitet, Institutionen för informatik och media, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255807.

Full text

Abstract:

Online Behavioral Advertising betyder att man spårar användares beteende över Internet för att kunna skapa skräddarsydda annonser till användare baserat på deras internetaktiviteter. Det är kostnadseffektivt och ger möjlighet för företag att skapa relevanta annonser för internetanvändare. Online Behavioral Advertising möts ofta av motstånd eftersom att företag inkräktar på den personliga integriteten när man samlar in information om människor för att skapa annonser. Samtidigt har användandet av så kallade blockeringstjänster ökat, det vill säga tjänster som gör att internetanvändare kan ta bor

APA, Harvard, Vancouver, ISO, and other styles

19

La, Ferle Carrie Ann. "Consumer role transitions : understanding advertising's place in self-concept change, information seeking, and consumption /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Rana, Sibghat Ullah. "Copyrights infringement control awareness and practices in advertising agencies in Pakistan." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15912.

Full text

Abstract:

This research is focused on study of copyrights infringement control awareness techniques used by advertising agencies in Lahore, Pakistan. This research is focused on the point that the content that falls under copyright at the advertising agencies should follow a classification system. To achieve this goal, it is important to know how much the employees in these advertising agencies know about copyrights infringements. The practices used to control such infringements are also studied in this research. These techniques used by advertising agencies in Lahore are benchmarked against the state o

APA, Harvard, Vancouver, ISO, and other styles

21

Koetz, Clara Isabel. "An analysis of the advertising signaling through the consumer's information processing perspective." Rennes 1, 2011. http://www.theses.fr/2011REN1G021.

Full text

Abstract:

L'objectif de cette thèse est d'étudier l'influence de l'état émotionnel, de la disponibilité d’informations sur le produit et du genre sur la perception du consommateur en ce qui concerne la qualité des produits dans les processus de signalisation en publicité. Les résultats montrent une influence interactive de la présence de l'information et de l'état affectif du consommateur sur la perception de la qualité du produit. Par ailleurs, l'étude montre une influence interactive entre le genre et le montant investi dans la publicité sur la perception de la qualité du produit. Ainsi, il peut être

APA, Harvard, Vancouver, ISO, and other styles

22

Le, Binh T. T. "An analysis of the consumer characteristics and the links with advertising information content within the UK mortgage sector." Thesis, Southampton Solent University, 2004. http://ssudl.solent.ac.uk/596/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

GIULIANI, ALESSANDRO. "Studying, developing, and experimenting contextual advertising systems." Doctoral thesis, Università degli Studi di Cagliari, 2012. http://hdl.handle.net/11584/266067.

Full text

Abstract:

The World Wide Web has grown so fast in the last decade and it is today a vital daily part of people. The Internet is used for many purposes by an ever growing number of users, mostly for daily activities, tasks, and services. To face the needs of users, an efficient and effective access to information is required. To deal with this task, the adoption of Information Retrieval and Information Filtering techniques is continuously growing. Information Re-trieval (IR) is the field concerned with searching for documents, information within documents, and metadata about documents, as well as search

APA, Harvard, Vancouver, ISO, and other styles

24

Miller, Chip E. "Effects of pictures and words as cognitive cues on information processing in print ads /." Thesis, Connect to this title online; UW restricted, 1990. http://hdl.handle.net/1773/8770.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Norris, Rebecca Lucinda. "The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5757.

Full text

Abstract:

Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 12, 2009) Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

26

Nagaraj, Sanjay. "The impact of consumer knowledge, information mode and presentation form on advertising effects." Doctoral thesis, KTH, Numerisk Analys och Datalogi, NADA, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-4387.

Full text

Abstract:

Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. Researchers also seem to believe that the use of persuasive ads increases recall of attribute information, enhances attitude toward the ad, brand, and positively affects intent to purchase. Such information in marketing communications is often presented either in a vivid or non-vivid form and they

APA, Harvard, Vancouver, ISO, and other styles

27

Au, Kwok Chung. "Information extraction for on-line job advertisements." HKBU Institutional Repository, 2004. http://repository.hkbu.edu.hk/etd_ra/525.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Meilūnaitė, Vaišvilienė Alina. "Influence of advertising on customer in book market." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100527_135200-04112.

Full text

Abstract:

Paper represents the research of influence of advertising and its results. The research was conducted in two stages: an experiment to evaluate influence of advertising, trademark, and other factors on the choice of books, and a research to interpret the obtained data – influence of advertising was interpreted in the context of respondents’ experience, system of influence of advertising in book market was established, factors differentiating influence of advertising were singled out. The research also analyses theories of advertising influence and estimates the relation between advertising and

APA, Harvard, Vancouver, ISO, and other styles

29

Juodaitis, Mindaugas. "Reklamos paslaugų teikimo proceso valdymo sistemos sudarymas bei tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_093747-40612.

Full text

Abstract:

The process of high technologies allow to use the most effective decisions optimizing the work of companies in different range. It is the communication with clients, internal data flow and public information. Advertising market is one of the spheres for which these objectives are set and solutions seeked. The singularity of advertisement market is close contact with clients, the huge amount of varied work, broad distribution of functions in the company, expeditious presentation of production, different price – lists and constantly innovated facilities. To control this activity the computerized

APA, Harvard, Vancouver, ISO, and other styles

30

Stratton, Nicholas. "Mind & matter| The discursive construction of the iPhone in Apple's advertising." Thesis, The University of Wisconsin - Milwaukee, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1573766.

Full text

Abstract:

<p> The widespread adoption of smartphone technology in the contemporary United States requires critical reflection on its role within society. This thesis compares the way Apple's television advertising discourse, from 2007 to 2011, frames the iPhone to consumers with the way Apple's iAd promotional material frames the iPhone to advertisers, and considers what the disparity between these two frameworks says about the still-evolving role of smartphone technology in society. It argues that the disparity between these two frameworks is indicative of a fundamental tension within smartphone techno

APA, Harvard, Vancouver, ISO, and other styles

31

Häglund, Emil. "Estimating Prediction Intervals with Machine Learning and Monte Carlo Methods in Online Advertising." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-282826.

Full text

Abstract:

Online advertising presents a complex environment. The vast amount of available websites, platforms and formats as well as the trend of programmatic adpurchasing makes assessing a proposed advertisement in terms of cost and expected return challenging. This paper uses machine learning to predict cost per thousand impressions (CPM), a measure of advertising efficiency, for a planned purchase. Feedforward neural networks and random forest models were compared on their ability to produce CPM point estimates and prediction intervals. To estimate prediction intervals, Monte Carlo dropout and noise

APA, Harvard, Vancouver, ISO, and other styles

32

Willet, Phil. "Are there groups of advertising creatives with unique perceptions of the usefulness of marketing information?" [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0010642.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Aly, Mazen. "Automated Bid Adjustments in Search Engine Advertising." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210651.

Full text

Abstract:

In digital advertising, major search engines allow advertisers to set bid adjustments on their ad campaigns in order to capture the valuation differences that are a function of query dimensions. In this thesis, a model that uses bid adjustments is developed in order to increase the number of conversions and decrease the cost per conversion. A statistical model is used to select campaigns and dimensions that need bid adjustments along with several techniques to determine their values since they can be between -90% and 900%. In addition, an evaluation procedure is developed that uses campaign hi

APA, Harvard, Vancouver, ISO, and other styles

34

Вашист, Катерина Миколаївна, Екатерина Николаевна Вашист, Kateryna Mykolaivna Vashyst та Є. Юхно. "Семіотична природа текстів соціальної реклами". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83901.

Full text

Abstract:

Роль масової культури і, зокрема, реклама стає характеристикою сучасної соціальної реальності. Незалежно від людського бажання або небажання, феномен реклами наполегливо проникає в приватне і суспільне життя, а також впливає на формування масової та індивідуальної свідомості. Сучасна людина як споживач залучена в рекламне середовище і має постійно з ним взаємодіяти. Вивчення такого багатоаспектного явища як реклама актуальне, тому що воно дає змогу глибоко досліджувати причини, прийоми і способи дії рекламного продукту на споживача, а також домагатися максимальної ефективності цієї дії.

APA, Harvard, Vancouver, ISO, and other styles

35

Gregory, Judy. "Information design in public relations practice : how public relations practitioners talk about their work." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36306/1/36306_Digitised%20Thesis.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Baird-Harris, Kay. "Fair balance? An analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12077/.

Full text

Abstract:

Prescription drug direct-to-consumer advertising (DTCA) has been a subject of controversy in recent years. Though government regulations require equivalent prominence of risks and benefits, there is concern about the ability of consumers with limited health literacy to fully comprehend the risks and benefits associated with drug use. Evaluating the images in DTCA is important because individuals may rely on the visual message if the wording is overly complex. Using semiotics, this study aims to evaluate whether there is functional equivalence in the presentation of risk and benefit information

APA, Harvard, Vancouver, ISO, and other styles

37

Hall, Johan, and Ingvild Översveen. "Projektledningsmetoder i reklamprojekt : En kvalitativ studie av projektledning i en kreativ miljö." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-233.

Full text

Abstract:

<p>Syftet med uppsatsen är att ge en bild av hur generella projektledningsmetoder används inom reklambranschen. Vi ville undersöka vilka aspekter av projektledningen som kan påverkas av de speciella förutsättningar som finns i reklambranschen. Varje reklamprojekt innehåller en skapandeprocess, och vi ville se hur sådant påverkar projektledningen.</p><p>Vi sammanställde först ett antal generella projektledningsmetoder för att få en teoretisk bild av hur projekt kan bedrivas. För att ge läsaren en inblick i reklambranschen och hur reklam skapas, beskrev vi även reklam ur ett teoretiskt perspekti

APA, Harvard, Vancouver, ISO, and other styles

38

Edizel, Necati Bora. "Word embeddings with applications to web search and advertising." Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/669622.

Full text

Abstract:

Word embeddings are a building block of many practical applications across NLP and related disciplines. In this thesis, we present theoretical analysis and algorithms to learn word embeddings. Moreover, we present applications of word embeddings that concern Web Search and Advertising. We start by presenting theoretical insights for one the most popular algorithm to learn word embeddings \textit{word2vec}. We also model \textit{word2vec} in Reinforcement Learning framework and showed that it's an off-policy learner with a fixed behavior policy. Then we present an off-policy learning algor

APA, Harvard, Vancouver, ISO, and other styles

39

Friedner, Albin, and Alexander Nikalayeu. "Beacons for online advertising : An approach using a plugin." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-210637.

Full text

Abstract:

Beacons are small devices that can broadcast messages using Bluetooth and other communication technologies using low power consumption. Beacons technology started to emerge lately and many companies has started to see opportunities. One usage of beacons is improving online advertising by using localized information. The most common way to consume beacons today, is by using a native application. This solution is viable in many cases, but not for online advertising. The reason for this is that users do not want to download a native application only for advertising. In this study, solutions for o

APA, Harvard, Vancouver, ISO, and other styles

40

Zong-Bao, Li, and 李宗保. "The influence of mobile phone advertising appeals and information formats toward advertising effectiveness." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/34152796471248393765.

Full text

Abstract:

碩士<br>中國文化大學<br>資訊傳播學系<br>99<br>During changing marketing era, advertising media has extended from traditional types to versatile styles, such as website network and mobile advertising. As the penetration of mobile phone has exceeded 100% and the user of 3G mobile, internet has increased year by year, showing that mobile Internet applications are increasingly integrated into public life, mobile phones have a very high privacy, personalization, interactivity and immediacy, mobile advertising has the goal of accurate low-cost and advantages, is a very forward-looking market, the future is bound

APA, Harvard, Vancouver, ISO, and other styles

41

Sikes, April Jolayne Raney Arthur A. "Now playing information processing of cues used in motion picture advertising /." Diss., 2005. http://etd.lib.fsu.edu/theses/available/etd-04112005-180513.

Full text

Abstract:

Thesis (M.S.)--Florida State University, 2005.<br>Advisor: Dr. Arthur Raney, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed June 15, 2005). Document formatted into pages; contains vii, 86 pages. Includes bibliographical references.

APA, Harvard, Vancouver, ISO, and other styles

42

"Corporate advertising in Hong Kong: an information analysis." Chinese University of Hong Kong, 1994. http://library.cuhk.edu.hk/record=b5887227.

Full text

Abstract:

Kwok Wai Yee, Susanna.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1994.<br>Includes bibliographical references (leaves [100-105]).<br>Chapter Chapter 1 --- Introduction --- p.1<br>Chapter Chapter 2 --- Aspects of Corporate Advertising<br>Development of Corporate Advertising --- p.5<br>Definition of Corporate Advertising --- p.7<br>Corporate Philosophy and Corporate Mission --- p.10<br>Reactive and Proactive Corporate Advertising --- p.12<br>The Wheel of Publics --- p.16<br>Chapter Chapter 3 --- Advertising as Information<br>The Social Function of Advertising --- p.19<br>The

APA, Harvard, Vancouver, ISO, and other styles

43

Youn, Hyungho. "Essays on information economics." Thesis, 2003. http://hdl.handle.net/1957/31125.

Full text

Abstract:

This dissertation addresses three topics on information economics. Generally, information is not perfect or costless as classical economics assumes. Thus, a consumer searches information at his cost or a seller provides information at his cost. First, chapter 2 presents a theoretical model where a consumer searches for local brand information. We show that a national brand providing information has a larger market share. Second, chapter 3 presents a theoretical model where a store randomizes prices and advertises the price changes. We show that at equilibrium the advertising intensity is negat

APA, Harvard, Vancouver, ISO, and other styles

44

Kim, Eun-Hye, and 金恩惠. "The Effect of the Value of the Native Advertising Information in Facebook on Advertising Performance." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/11664663145738319572.

Full text

Abstract:

碩士<br>中原大學<br>國際經營與貿易研究所<br>105<br>With the rapid development of the internet and the generalization of smartphones, many people began to use different social media platforms, so that mobile advertising evolved into a new form, known as native advertising, In short, it will make you feel comfortable when you read it, and you will not find that you are reading the advertising in the form of advertising easily. This has also become the mainstream of advertising. Facebook is one of the social media that Taiwanese people love to use. Therefore, the purpose of this study is to discuss the impact of

APA, Harvard, Vancouver, ISO, and other styles

45

Hou, Juei-Fu, and 侯瑞甫. "An Analysis of Information Content in Taiwan Television Advertising." Thesis, 1986. http://ndltd.ncl.edu.tw/handle/70694614479556066993.

Full text

Abstract:

碩士<br>國立交通大學<br>管理科學研究所<br>74<br>The purpose of this thesis is to assess the information content of Taiwan television advertising and to make a compa- rison with relevant United States and Australian findings. This study utilizes the previously established Resnikstern information classification system, which sets out 14 informational categories or "cues" that are considered informative, to evaluate each commercial. Three judges separately content analyzed each advertisement. The commercials broadcasted by the three networks, TTV, CTC, and CTS, were sampled and included in this study''

APA, Harvard, Vancouver, ISO, and other styles

46

HSI, 2CHENG CHING, and 鄭經禧. "1Country's soldiers recruit the advertising information analysis of marketing." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/86014816841650306504.

Full text

Abstract:

碩士<br>國防大學政治作戰學院<br>新聞研究所<br>97<br>Abstract This research is by collecting all kinds of countries' army's advertise for pupils and counting 290 during 77 years, less than scientific real example spirit to hold analytic approach, recruit to country soldier advertisement information content appear, the advertisement demand etc. and analyze, probe into and recruit different places and the same place where the information content appears in the advertisement, recruit the making direction of the advertisement by making a self-criticism in recent years, offer the making policy of recruiting the adv

APA, Harvard, Vancouver, ISO, and other styles

47

Weng, Wen-di, and 翁文笛. "Time trends and advertising presentation of information security advertisement." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/57494826642082094613.

Full text

Abstract:

碩士<br>國立中山大學<br>傳播管理研究所<br>93<br>There are many studies about information security, but merely limited in the technologic and managerial fields. The purpose of this research is to discover information security advertisement in two ways – the time trends and the advertising presentation. The research uses the content analysis with four variances – time, category of products, type of enterprises, and targeted customers to analyze information security advertisement on computer magazines in the past ten years (1994~2003). According to research findings, there are some obvious changes in category o

APA, Harvard, Vancouver, ISO, and other styles

48

Lee, Yi-Shin, and 李怡欣. "Virtual Advertising for Tennis Highlight Video using Salience Information." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85747839518744438312.

Full text

Abstract:

碩士<br>國立清華大學<br>資訊工程學系<br>99<br>The community contributed media content on the Internet have become one of the primary sources. This trend triggers the virtual advertising comes up recent years, especially for sport videos which bring tremendous commercial potentials. The concept of virtual advertising is to bring brand names or other advertising messages into scenes, thus the audience can focus on the game while impressed with advertisement unconsciously. However, the task is labor intensive and inefficient by manually. In this thesis, a novel approach to build up a more comprehensive scheme

APA, Harvard, Vancouver, ISO, and other styles

49

Tung, Hsien-Kang, and 董顯康. "A Study of the Information Privacy on Mobile Advertising." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/16639425762564314902.

Full text

Abstract:

碩士<br>國立臺灣大學<br>國家發展研究所<br>99<br>Mobile commerce is gradually emerging as a new commercial environment in Taiwan, facilitated by the increasing numbers of consumers who have smart phones and other portable wireless electronic communications devices. Mobile commerce will enable consumer to use their mobile phones to conveniently purchase goods and services. Mobile commence is also generating new advertising opportunities for suppliers of new and existing products and services directed at consumers through their mobile phones. Consumers may welcome mobiles advertising or view it as an annoyance.

APA, Harvard, Vancouver, ISO, and other styles

50

Lin, Chien-Wei, and 林建瑋. "The Effect of Advertising Endorser, Factual Information Cue and Knowledge Structure on the Advertising Message Comprehension." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/89134290288368456522.

Full text

Abstract:

碩士<br>國立嘉義大學<br>管理研究所<br>92<br>Because there are a lot of product messages prevalent in today society, consumer has been become from a message accepter to an active message filter. So, we think if companies want a good advertising effect, they need to make the consumer fully comprehend the benefits and values about the product. Gutman’s(1982) "Means-End Chain" have been proved by Graff(1997) and Zheng(2003) that can be used to measure the consumer subjective product comprehension. So, we try to introduce this model to advertising "Hierarchy of effects", and hope to understand the effect of adv

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!