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Journal articles on the topic 'Advertising information'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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1

Smith, Robert E. "Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information." Journal of Marketing Research 30, no. 2 (1993): 204–19. http://dx.doi.org/10.1177/002224379303000206.

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Information integration theory and the integrated information response model are used to explore how consumers combine information from advertising and trial. Also investigated is the ability of attitude toward the ad to mediate advertising's effects on brand cognitions and brand attitudes after trial. An experiment is conducted in which three independent variables are manipulated: the information source (ad only, trial only, and ad plus trial), information sequence (ad/trial and trial/ad), and favorability of trial (positive and negative). Results show that (1) advertising can lessen the nega
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2

Ekelund, Robert B., Franklin G. Mixon, and Rand W. Ressler. "Advertising and information." Journal of Economic Studies 22, no. 2 (1995): 33–43. http://dx.doi.org/10.1108/01443589510086970.

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3

Coulter, A. "Information or advertising?" Health Expectations 4, no. 4 (2001): 203–4. http://dx.doi.org/10.1046/j.1369-6513.2001.00163.x.

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4

CHAPMAN, S. "Advertising as information." Tobacco Control 8, no. 3 (1999): 348. http://dx.doi.org/10.1136/tc.8.3.348.

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5

"Advertising Information." IEEE Control Systems Magazine 24, no. 1 (2004): 102. http://dx.doi.org/10.1109/mcs.2004.1272755.

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6

"Advertising information." Nuclear Physics B - Proceedings Supplements 131 (April 2004): I. http://dx.doi.org/10.1016/s0920-5632(04)00044-1.

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7

"Advertising Rate Information." Chemical & Engineering News 75, no. 9 (1997): 43–55. http://dx.doi.org/10.1021/cen-v075n009.p043.

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8

"Advertising Rate Information." Chemical & Engineering News 75, no. 12 (1997): 52–63. http://dx.doi.org/10.1021/cen-v075n012.p052.

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9

"Advertising Rate Information." Chemical & Engineering News 75, no. 14 (1997): 67–79. http://dx.doi.org/10.1021/cen-v075n014.p067.

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10

"Advertising Rate Information." Chemical & Engineering News 75, no. 17 (1997): 42–53. http://dx.doi.org/10.1021/cen-v075n017.p042.

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11

"Advertising Rate Information." Chemical & Engineering News 75, no. 44 (1997): 63–79. http://dx.doi.org/10.1021/cen-v075n044.p063.

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12

"Advertising Rate Information." Chemical & Engineering News 75, no. 47 (1997): 79–91. http://dx.doi.org/10.1021/cen-v075n047.p079.

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13

"Advertising Rate Information." Chemical & Engineering News 84, no. 43 (2006): 68–79. http://dx.doi.org/10.1021/cen-v084n043.p068.

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14

"Advertising Rate Information." Chemical & Engineering News 84, no. 45 (2006): 59–71. http://dx.doi.org/10.1021/cen-v084n045.p059.

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15

"Advertising Rate Information." Chemical & Engineering News 84, no. 46 (2006): 41–47. http://dx.doi.org/10.1021/cen-v084n046.p041.

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16

"Advertising Rate Information." Chemical & Engineering News 84, no. 48 (2006): 42–47. http://dx.doi.org/10.1021/cen-v084n048.p042.

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17

"Advertising Rate Information." Chemical & Engineering News 84, no. 49 (2006): 88–95. http://dx.doi.org/10.1021/cen-v084n049.p088.

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18

"Advertising Rate Information." Chemical & Engineering News 84, no. 50 (2006): 50. http://dx.doi.org/10.1021/cen-v084n050.p050.

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19

"Advertising Rate Information." Chemical & Engineering News 84, no. 51 (2006): 74–79. http://dx.doi.org/10.1021/cen-v084n051.p074.

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20

"Advertising Rate Information." Chemical & Engineering News 85, no. 2 (2007): 66–71. http://dx.doi.org/10.1021/cen-v085n002.p066.

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21

"Advertising Rate Information." Chemical & Engineering News 85, no. 4 (2007): 66–71. http://dx.doi.org/10.1021/cen-v085n004.p066.

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22

"Advertising Rate Information." Chemical & Engineering News 85, no. 5 (2007): 100–103. http://dx.doi.org/10.1021/cen-v085n005.p100.

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23

"Advertising Rate Information." Chemical & Engineering News 85, no. 7 (2007): 98–103. http://dx.doi.org/10.1021/cen-v085n007.p098.

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24

"Advertising Rate Information." Chemical & Engineering News 85, no. 9 (2007): 59–63. http://dx.doi.org/10.1021/cen-v085n009.p059.

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25

"Advertising Rate Information." Chemical & Engineering News 85, no. 10 (2007): 233–39. http://dx.doi.org/10.1021/cen-v085n010.p233.

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26

"Advertising Rate Information." Chemical & Engineering News 85, no. 11 (2007): 51–55. http://dx.doi.org/10.1021/cen-v085n011.p051.

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27

"Advertising Rate Information." Chemical & Engineering News 85, no. 12 (2007): 75–79. http://dx.doi.org/10.1021/cen-v085n012.p075.

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28

"Advertising Rate Information." Chemical & Engineering News 85, no. 13 (2007): 50–55. http://dx.doi.org/10.1021/cen-v085n013.p050.

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29

"Advertising Rate Information." Chemical & Engineering News 85, no. 14 (2007): 73–79. http://dx.doi.org/10.1021/cen-v085n014.p073.

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30

"Advertising Rate Information." Chemical & Engineering News 85, no. 15 (2007): 43–47. http://dx.doi.org/10.1021/cen-v085n015.p043.

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31

"Advertising Rate Information." Chemical & Engineering News 85, no. 16 (2007): 67–71. http://dx.doi.org/10.1021/cen-v085n016.p067.

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32

"Advertising Rate Information." Chemical & Engineering News 85, no. 17 (2007): 66–71. http://dx.doi.org/10.1021/cen-v085n017.p066.

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33

"Advertising Rate Information." Chemical & Engineering News 85, no. 19 (2007): 81–87. http://dx.doi.org/10.1021/cen-v085n019.p081.

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34

"Advertising Rate Information." Chemical & Engineering News 85, no. 20 (2007): 59–63. http://dx.doi.org/10.1021/cen-v085n020.p059.

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35

"Advertising Rate Information." Chemical & Engineering News 85, no. 21 (2007): 41–47. http://dx.doi.org/10.1021/cen-v085n021.p041.

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36

"Advertising Rate Information." Chemical & Engineering News 85, no. 22 (2007): 44–47. http://dx.doi.org/10.1021/cen-v085n022.p044.

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37

"Advertising Rate Information." Chemical & Engineering News 85, no. 23 (2007): 56–63. http://dx.doi.org/10.1021/cen-v085n023.p056.

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38

"Advertising Rate Information." Chemical & Engineering News 85, no. 26 (2007): 105–11. http://dx.doi.org/10.1021/cen-v085n026.p105.

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39

"Advertising Rate Information." Chemical & Engineering News 85, no. 27 (2007): 74–79. http://dx.doi.org/10.1021/cen-v085n027.p074.

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40

"Advertising Rate Information." Chemical & Engineering News 85, no. 28 (2007): 52–55. http://dx.doi.org/10.1021/cen-v085n028.p052.

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41

"Advertising Rate Information." Chemical & Engineering News 85, no. 29 (2007): 42–47. http://dx.doi.org/10.1021/cen-v085n029.p042.

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42

"Advertising Rate Information." Chemical & Engineering News 85, no. 31 (2007): 255–63. http://dx.doi.org/10.1021/cen-v085n031.p255.

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43

"Advertising Rate Information." Chemical & Engineering News 85, no. 32 (2007): 43–47. http://dx.doi.org/10.1021/cen-v085n032.p043.

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44

"Advertising Rate Information." Chemical & Engineering News 85, no. 34 (2007): 79–87. http://dx.doi.org/10.1021/cen-v085n034.p079.

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45

"Advertising Rate Information." Chemical & Engineering News 85, no. 35 (2007): 48–55. http://dx.doi.org/10.1021/cen-v085n035.p048.

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46

"Advertising Rate Information." Chemical & Engineering News 85, no. 36 (2007): 74–95. http://dx.doi.org/10.1021/cen-v085n036.p074.

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47

"Advertising Rate Information." Chemical & Engineering News 85, no. 37 (2007): 47–55. http://dx.doi.org/10.1021/cen-v085n037.p047.

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48

"Advertising Rate Information." Chemical & Engineering News 85, no. 38 (2007): 54–63. http://dx.doi.org/10.1021/cen-v085n038.p054.

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49

"Advertising Rate Information." Chemical & Engineering News 85, no. 39 (2007): 119–35. http://dx.doi.org/10.1021/cen-v085n039.p119.

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50

"Advertising Rate Information." Chemical & Engineering News 85, no. 41 (2007): 61–71. http://dx.doi.org/10.1021/cen-v085n041.p061.

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