Relevant bibliographies by topics / Advertising means

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising means'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Advertising means"

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Devos, Anastasiia. "VISUAL ARTISTIC MEANS IN FRENCH ADVERTISING DISCOURSE." Scientific Journal of Polonia University 49, no. 6 (2022): 8–16. http://dx.doi.org/10.23856/4901.

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The article is devoted to the study of the use of artistic means of visualization, namely visual metaphor and personification in the discourse of French social advertising. The artistic, rhetorical and stylistic features of the use of metaphor and personification in advertising discourse are demonstrated on concrete examples of advertising messages of modern French advertising, taken from print and Internet sources. In general, the discourse of modern French social advertising is rich in artistic means. Many examples of figures of emphasis or understatement, figures of construction and figures
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Duff, Rosemary. "What advertising means to children." Young Consumers 5, no. 2 (2004): 41–50. http://dx.doi.org/10.1108/17473610410814157.

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Tsupikova, O., and A. Avramenko. "LANGUAGE MEANS OF MEDICAL ADVERTISING DISCOURSE." Вісник Житомирського державного університету імені Івана Франка. Філологічні науки, no. 1(99) (April 12, 2023): 146–54. http://dx.doi.org/10.35433/philology.1(99).2023.146-154.

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The article updates the opinion of the relevance of a comprehensive study of the phonetic and lexical units functioning peculiarities in medical advertising discourse as a means to influence the consciousness of a potential consumer. The linguopragmatic orientation of linguistic means in the given discourse is revealed and their frequency of use in medical advertising texts is determined.
 It has been proven that phonetic and lexical means of expression have the significant suggestive potential for creating an effective advertising discourse. They are used to enhance the emotional impact
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Pryshchenko, Svitlana Valeriivna. "CREATIVE TECHNOLOGIES IN ADVERTISING DESIGN." Creativity Studies 12, no. 1 (2019): 146–65. http://dx.doi.org/10.3846/cs.2019.8403.

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The purpose of this article was analyses the existing methodological approaches to art, culture, design, advertising for the further effective designing of advertising products, increasing its positive value orientations and aesthetic level. The research area is the visualization of advertising ideas taking into account of regional specificity and ethno-cultural identification. Scientific study of cultural-aesthetic component in advertising design has the aim to systematize visual means of information and make a complex definition of their functional specifics in contemporary society, which is
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Tsvetkova, Olga L. "REPRESENTATION OF GENDER IN ADVERTISING: STRATEGIES, STEREOTYPES, MEANS." Verhnevolzhski Philological Bulletin 23, no. 4 (2020): 34–43. http://dx.doi.org/10.20323/2499-9679-2020-4-23-34-43.

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The article discusses the problem of cultural design of gender in modern advertising discourse. The existing and emerging types of gender identity are classified in Western advertising of the second half of the XX century. The dual nature of advertising is noted: on the one hand, it broadcasts the process of forming identity, on the other hand, it formulates the norms of feminism/masculinity. Advertising, being a powerful institution of symbolic power of modern consumption society, has a strong influence on the parameters of identity formation, the public position of the individual, as well as
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Vveinhardt, Jolita, and Inga Janulienė. "Influence of Advertising as a Means of Information Transmission Towards Consumer: Theoretical Aspect." Business: Theory and Practice 7, no. (4) (2006): 222–31. https://doi.org/10.3846/btp.2006.27.

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The article analyses the term of "advertising" with the focus on information transmission function and a possibility to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects of advertising influence on consumers. These aspects form a formula of CAFE'A – cognition, action, finances, emotions and advantage (Lith. PEFEN). There cognition is understood as feelings and recollections of a consumer. Action means that a consumer has noticed and read the ad. Financial aspect of the
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Agustrijanto, Agustrijanto. "STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD." JURNAL KOMUNIKATIO 8, no. 2 (2022): 78–95. http://dx.doi.org/10.30997/jk.v8i2.6711.

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Today the use of advertising in the below-the-line (BTL) media is a big question about the effectiveness and benefits, whether financial and branding corporate, because they are considered outdated, unfavorable, and does not represent the dynamics of digital advertising. On the other hand, digital advertising development has become a trend investor the essential advertising business seen as business advertising. This caused some parties to be sceptical of the company advertising classic BTL, significantly relying on below-the-line orders. Aghna (Kreanova) in Bandung is one of the company’s adv
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Volkova, Viktoriya Borisovna. "Representation of sexuality in Calvin Klein Jeans advertising campaigns (1980–2016): gender approach." Человек и культура, no. 4 (April 2021): 116–33. http://dx.doi.org/10.25136/2409-8744.2021.4.36304.

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The subject of this research is the means of representing sexuality in advertising campaigns for Calvin Klein Jeans (1980 – 2016). The object of this research is the use of gender stereotypes (masculinity/femininity) in advertising as a way to manipulate collective consciousness for solution of marketing tasks. The aim of this article consists in determination of advertising strategies of the Calvin Klein brand for the period 1980 – 2016 and the techniques of representation of sexuality for the effective impact of advertising upon the target audience. Analysis is conducted
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Anikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.

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Modern advertising became a part of communicative culture. Therefore, the language of advertising draws attention of scholars from different fields. However, the task of determining and studying linguistic means that encourage attention of customers remains relevant. This article examines the phonostylistic means that allow creating a certain emotional background after reading an advertisement. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). Methodology implies the selection of practical material, id
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Moyseyenko, I. P. "VERBAL MEANS OF MANIPULATION IN ADVERTISING." "Scientific notes of V. I. Vernadsky Taurida National University", Series: "Philology. Journalism" 1, no. 1 (2024): 126–30. http://dx.doi.org/10.32782/2710-4656/2024.1.1/21.

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Dissertations / Theses on the topic "Advertising means"

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Sokolova, I. V. "Means of Contextual Advertising." Thesis, Харківський національний університет імені В. Н. Каразіна, 2013. http://essuir.sumdu.edu.ua/handle/123456789/64213.

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It is argued that contextual advertising is combination of image (graphical information and sound), display and bar (software, providing possibilities for navigation), and textual information. Such language means as lexical repetitions, provoking question, imperative mood sentences, usage of pronoun you and estimating vocabulary provide fulfillment of pragmatic purpose of the text.
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Dziuba, Alina Olegivna, and Аліна Олегівна Дзюба. "Means of building trusts and persuasions of consumers in advertising." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/50041.

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1. KPMG Trustworthy [Electronic resource]. - https://assets.kpmg/content/ dam/kpmg/ua/pdf/2018/12/kpmg-review-magazine-2-2018.pdf 2. Advertising: integration of theory and practice [Electronic resource]. -https://knute.edu.ua/file/MjA=/5b0ade2ee853d700d159b82ce0094ac6.pdf 3. Techniques of psychological influence on the consumer [Electronic resource]. – https://mgn.com.ua/uk/priemy-psixologicheskogo-vozdejstviya-napotrebitelya/ 4. Advertising of chewing gum “Orbit” [Electronic resource]. -https://www. youtube.com/watch?v=qrKZ8z4N81Q 5. Zazymko, O.V., Korol’chuk, M.S., Korol’chuk, V.M. and ot
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Huliyeva, D. O. "Verbal means of emotional and rational motivation in gender specific advertising." Thesis, ФОП Лисенко І. Б, 2012. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47972.

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Leong, Vai Shiem. "Services advertising effectiveness : an investigation into means-end chain connectivity and consumer visualisation of services." Thesis, University of Nottingham, 2009. http://eprints.nottingham.ac.uk/10815/.

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The services advertising literature has called for additional studies of the type of tangible cues and advertising appeal that reduce the intangibility of services. This research proposes that the display of service attributes, as tangible cues, that consumers can easily link to personal values in services advertising messages may enable consumers to mentally visualise a service’s benefits, and thus facilitate the evaluation process. The study draws on principles of the means-end chain and Berry and Clark’s (1986) recommendations for tangibilising services during advertising. Together these pe
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Gentile, Mattia <1992&gt. "Marketing and Advertising Terrorist Propaganda: An Analisys of Modern Means and Methods used by Islamic Terrorist Organizations." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12548.

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Scopo di questo elaborato è stato l'analisi dell'utilizzo di metodi moderni di comunicazione e propaganda dalle varie organizzazioni terroristiche salafiste-jihadiste, e la loro evoluzione nel mondo dei media a partire dal primissimo Al-Qaeda fino al recente Daesh. Nella prima parte, oltre ad una breve introduzione storica dell'Islam Politico e del Salafismo-Jihadista, è stato analizzato il processo di evoluzione dell'utilizzo dei vari mezzi di comunicazione utilizzati dai gruppi terroristici fino ad oggi. Data la natura principale della propaganda incentrata sul reclutamento, il secondo capit
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MacKay, Rowan Rachel. "Legitimation by multimodal means : a theoretical and analytical enquiry with specific reference to American political spot advertisements." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/9716.

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What is ‘legitimacy’? Is legitimation possible through non-linguistic modes? These are the key theoretical questions with which this study is concerned. It explores them in conjunction with an analysis of American political spot advertisements. These ads are situated at the nexus between legitimation and multimodality, and their relevance to contemporary politics on the world stage is reflected in the immense financial and skilled resources which have been — and continue to be — devoted to them. A historical perspective into legitimation, multimodality and the attendant concepts of rationality
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Близнюк, А. С. "Лінгвістичні особливості слоганів до англомовних фільмів". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/52128.

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Реклама – це унікальне явище комунікації, котре представляє собою інтерес для вивчення багатьма науками. Як відомо, «реклама» використовується для позначення двох різних сторін рекламного процесу, як: 1) реклами як сфери людської діяльності; 2) реклами як готового продукту. Відмінною рисою вдалої реклами є гармонічне поєднання основної рекламної ідеї з тими засобами виразності, які даній ідеї найбільше відповідають.<br>Реклама - это уникальное явление коммуникации, которое представляет интерес для изучения многими науками. Как известно, «реклама» используется для обозначения двух разных сторон
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Тєлєтов, Олександр Сергійович, Александр Сергеевич Телетов, Oleksandr Serhiiovych Tielietov та Н. М. Гайтина. "Маркетингові дослідження рекламних засобів дрібних ринкових торговців". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38204.

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Ринок (базар), як форма збуту, завжди був популярним серед населення і незважаючи на сильну конкуренцію з боку великих мережевих магазинів, все ще значною мірою користується популярністю серед споживачів. Причиною такої прихильності до ринків вважають їх простоту, тому питання використання рекламних засобів на ринку до теперішнього часу практично не досліджувалося. Не зважаючи на стереотипи, ринок притягує до себе споживачів, кількість спонтанних покупок яких не менша за супермаркети, де діють правила мерчандайзингу і використання реклами на місці продажу. Тому, актуальність даного дослідження
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Мазун, М. О. "Функціональні та структурно-семантичні характеристики повтору в англомовних рекламних текстах". Master's thesis, Сумський державний університет, 2018. http://essuir.sumdu.edu.ua/handle/123456789/72154.

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У роботі досліджено питання щодо функціональних та структурно-семантичних характеристик повтору в англомовних рекламних текстах. Увага фокусується на аналізі основних функцій реклами як виду комунікативної діяльності, взаємодії видів повтору на різних рівнях та створюваного в результаті прагматичного ефекту, який полягає в оптимальному впливі на людську свідомість та досягненні комунікативної мети в умовах конкретної ситуації. За основу дослідження були взяті англомовні рекламні тексти з наявністю повтору в них. Основна увага приділяється ролі повтору в рiзних функцiональних типах текстiв, зок
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Артьомова, І. С. "Комунікаційна діяльність підприємства кондитерської промисловості". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75881.

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В даному дипломі визначено положення теорії та практики щодо розробки та запровадження комунікаційної діяльності на підприємстві, яке здійснює свою діяльність у галузі харчової промисловості. Використовуючи наукові праці дослідників даного питання, підручники з менеджменту та маркетингу, наукові статті у періодичних виданнях ми визначено поняття реклами, її значення в діяльності підприємства. Розглянуто зміст, етапи планування та організацію комунікаційної діяльності, як головного засобу просування товару. Проведемо аналіз використання основних інформаційних джерел для розміщення реклами підп
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Books on the topic "Advertising means"

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Kothari, N. Netvertising: A new means of advertising?. Oxford Brookes University, 1998.

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Inc, Crain Communications, ed. 2010 America: What the 2010 census means for marketing and advertising. Crain Communications Inc., 2009.

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Reynolds, Thomas J., and Jerry C. Olson. Understanding consumer decision making: The means-end approach to marketing and advertising strategy. Lawrence Erlbaum, 2000.

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Panteleev, Andrey, and Anastasija Inos. The Language of Advertising: Graphic, Grammar and Pragmatic Aspects. Publishing Center RIOR, 2021. http://dx.doi.org/10.29039/02043-2.

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This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. &#x0
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Security, United States Congress House Committee on Ways and Means Subcommittee on Social. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. U.S. G.P.O., 1987.

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Security, United States Congress House Committee on Ways and Means Subcommittee on Social. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. U.S. G.P.O., 1987.

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United States. Congress. House. Committee on Ways and Means. Subcommittee on Social Security. Misleading and deceptive mailings to social security beneficiaries: Hearing before the Subcommittee on Social Security of the Committee on Ways and Means, House of Representatives, One hundredth Congress, first session, March 10, 1987. U.S. G.P.O., 1987.

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United States. Congress. House. Committee on Ways and Means. Subcommittee on Social Security. Deceptive mailings and solicitations to senior citizens and other consumers: Hearing before the Subcommittee on Social Security and the Subcommittee on Oversight of the Committee on Ways and Means, House of Representatives, One Hundred Second Congress, second session, May 14, 1992. U.S. G.P.O., 1992.

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F, Shkli͡aruk A., ed. Sovetskoe--znachit otlichnoe!: Sovetskiĭ reklamnyĭ plakat 1930-1950-kh godov = Soviet means excellent! : Soviet advertising posters from 1934 to 1954. Kontakt-Kulʹtura, 2013.

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Rhoden, Annette. An investigation into the effectiveness of advertising as a means of affecting consumer purchasing habit in the toiletry industry in the UK. LCPDT, 1998.

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Book chapters on the topic "Advertising means"

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Kelley, Larry D., and Kim Bartel Sheehan. "Managing means measuring." In Advertising Management in a Digital Environment. Routledge, 2021. http://dx.doi.org/10.4324/9781003107828-6.

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Stalder, Ursula. "Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space." In Pervasive Advertising. Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-352-7_2.

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Quirk, Thomas J., and Eric Rhiney. "Two-Group t-Test of the Difference of the Means for Independent Groups." In Excel 2016 for Advertising Statistics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-72104-0_5.

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Lin, Chin-Feng. "Advertising Effect Evaluation Based on Means-End Chain Theory." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_133.

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Aleksandrova, Olga V., Ekaterina A. Korableva, and Antonina A. Kharkovskaya. "Expressive Syntactic Devices as Means of Forming Advertising Discourse." In Functional Approach to Professional Discourse Exploration in Linguistics. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-32-9103-4_3.

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Hill, Lisa, Max Douglass, and Ravi Baltutis. "Current Approaches to Combatting the Emerging ‘Infodemic’." In How and Why to Regulate False Political Advertising in Australia. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2123-0_4.

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AbstractIn this chapter we examine how the false election information problem has been managed so far in Australia. Up to this point, mainly non-legislative means, such as fact-checking services, voluntary codes of conduct and civil society remedies have been used. Defamation laws have also been invoked to address the problem and we assess their capacity to perform this function. Although there is value in these alternative methods, we question whether they will be sufficient to adequately combat the problem, particularly in the digital age. We conclude that they should be used in conjunction
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Saputra, Aldo, Ingwen Tannaris, Kelby Hubert, Ford Lumban Gaol, and Tokuro Matsuo. "Social Media as the Most Effective Means of Business Promotion Today with Using Social Media Advertising Technology." In Inventive Systems and Control. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-1624-5_47.

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Hill, Lisa, Max Douglass, and Ravi Baltutis. "Introduction." In How and Why to Regulate False Political Advertising in Australia. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2123-0_1.

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AbstractIn this chapter we provide some background to the growing false election information problem in both Australia and other democratic settings and argue that it is an issue in need of urgent attention. We then do some ground-clearing preparatory to the main discussion by clarifying the scope of our inquiry and exploring the kinds of statements that should, and can, be regulated by truth in political advertising (TIPA) laws. We have kept this class of statements to a narrow range for the sake of feasibility and legality. Accordingly, our focus is on the regulation of authorised, demonstra
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Gentile, Paola. "Chapter 12. Combining translation policy and imagology." In Translation Flows. John Benjamins Publishing Company, 2023. http://dx.doi.org/10.1075/btl.163.12gen.

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This chapter establishes a connection between the fields of translation policy and imagology to scrutinize the strategies employed by governmental organizations in their support of literary translations. It aims to investigate the role of these strategies in facilitating cultural transfers and shaping evolving perceptions of a country internationally. An overview of the policy by the Dutch Foundation for Literature in transnational events will be followed by an examination of promotional strategies employed by the Italian publisher Iperborea. The similarities between the advertising material e
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"LEGISLATION PERTAINING TO SPECIAL MEANS OF ADVERTISING." In European Handbook on Advertising Law. Routledge-Cavendish, 1999. http://dx.doi.org/10.4324/9781843143444-58.

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Conference papers on the topic "Advertising means"

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Kovalchuk, Lidia. "Syntactical Means Of Impact In American Political Advertising." In X International Conference “Word, Utterance, Text: Cognitive, Pragmatic and Cultural Aspects”. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.08.80.

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Sotnikova, E. S. "CREATIVE LINGUISTIC MEANS IN COVID19 PUBLIC ADVERTISING DISCOURSE." In СЛОВО, ВЫСКАЗЫВАНИЕ, ТЕКСТ В КОГНИТИВНОМ, ПРАГМАТИЧЕСКОМ И КУЛЬТУРОЛОГИЧЕСКОМ АСПЕКТАХ. Челябинский государственный университет, 2022. http://dx.doi.org/10.47475/9785727118047_107.

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Lutsenko, Oleksandra. "INTERNET ADVERTISING AS A MEANS OF PRODUCT PROMOTION." In Digitalization of the economy as a factor in the sustainable development of the state. Publishing House “Baltija Publishing”, 2022. http://dx.doi.org/10.30525/978-9934-26-242-5-29.

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Oprishch, Natalia, and Olesya Ogareva. "TEACHING ENGLISH BY MEANS OF ADVERTISING CREOLIZED TEXTS." In 14th International Technology, Education and Development Conference. IATED, 2020. http://dx.doi.org/10.21125/inted.2020.2181.

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TKACHEVA, A. N. "MEANS OF INFLUENCING IN FRENCH POLITICAL ADVERTISING SLOGANS." In СЛОВО, ВЫСКАЗЫВАНИЕ, ТЕКСТ В КОГНИТИВНОМ, ПРАГМАТИЧЕСКОМ И КУЛЬТУРОЛОГИЧЕСКОМ АСПЕКТАХ. Chelyabinsk State University Publishing House, 2024. http://dx.doi.org/10.47475/9785727119631_250.

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The article is devoted to the most popular linguistic means of influence used in the advertising slogans for the French presidency. Political slogans are created to influence the electoral behavior and the choice of voters. Anglo-Americanisms, exclamation and interrogative sentences, lexical repetitions and antitheses cause emotional response of the audience. Exclamation and interrogative sentences convey the strong emotions of the candidates, establish psychological contact with the recipients. Anglo-Americanisms are intrigued by the possibility of decoding the embedded meanings. Lexical repe
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Drobiashchenko, Vitalii Alekseevich, and Sergei Igorevich Moroz. "Ensuring the Competitiveness in the Advertising Industry by Means of Strategic Management." In International extramural online conference, chair Leonid Evgenevich Popok. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-551524.

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The article offers a detailed justification for the need for timely determination and formation of strategic management of the organizations' operational activities in the field of advertising services. This approach allows you to organize an effective advertising process, determine acceptable options for strategic planning of activities.
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Бахмудова, Анжелика Шамиловна, and Асият Магомедрасуловна Бахмудкадиева. "PHONETIC MEANS OF ATTRACTING ATTENTION IN ADVERTISING SLOGANS (IN ENGLISH, RUSSIAN AND ARABIC ADVERTISING TEXTS)." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Май 2020). Crossref, 2020. http://dx.doi.org/10.37539/pb185.2020.44.85.002.

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В данной статье рассматриваются различные способы привлечения внимания посредством рекламных текстов. Осуществляется сравнительный анализ фонетических средств в слоганах английской, арабской и русской рекламы, и выделяются наиболее эффективные из них. Основное внимание в работе уделяются таким фонетическим средствам как: аллитерация, ассонанс, рифма и ономатопея. This article discusses various ways to attract attention through advertising texts. A comparative analysis of phonetic means in the slogans of English, Arabic and Russian advertising is carried out, and the most effective of them are
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Salynova, O. V., and A. S. Sangadzhieva. "Advertising as a means of exposure in youth magazines." In Научный диалог: Молодой ученый. ЦНК МОАН, 2018. http://dx.doi.org/10.18411/spc-22-12-2018-22.

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Якина, Яна. "MEANS OF NON-VERBAL ORGANIZATION OF AN ADVERTISING SLOGAN." In CROSS-CULTURAL↔INTRA-CULTURAL COMMUNICATION: THEORY AND PRACTICE OF TRAINING AND TRANSLATING. Baskir State University, 2021. http://dx.doi.org/10.33184/miktipoip-2021-12-02.43.

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Андрешева, А. М., and Е. В. Илова. "The functioning of syntactic expressive means in advertising slogans." In XXX МЕЖДУНАРОДНАЯ НАУЧНО-ПРАКТИЧЕСКАЯ КОНФЕРЕНЦИЯ «Развитие науки и практики в глобально меняющемся мире в условиях рисков». Crossref, 2024. http://dx.doi.org/10.26118/1148.2024.39.70.039.

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Reports on the topic "Advertising means"

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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is
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Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

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The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network developme
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Miller, Eric T. Financial Services in the Trading System: Progress and Prospects. Inter-American Development Bank, 1999. http://dx.doi.org/10.18235/0008609.

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In the winter of 1996, Canada's third largest financial institution, the Bank of Montreal, launched a now infamous advertising campaign in which it asked the question: Can a bank change? While the resulting ads naturally responded in the affirmative, many other large financial institutions were asking themselves the same question. The dramatic acceleration since the mid-to-late 1980's of the rate at which banks are establishing branches and/or investing in financial institutions outside of their home markets combined with the dismantling by governments around the world of many traditional regu
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