Relevant bibliographies by topics / Advertising measures

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising measures'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Advertising measures.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Advertising measures"

1

Chung, Chanjin, and Harry M. Kaiser. "Measurement of advertising effectiveness using alternative measures of advertising exposure." Agribusiness 15, no. 4 (1999): 525–37. http://dx.doi.org/10.1002/(sici)1520-6297(199923)15:4<525::aid-agr8>3.0.co;2-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Rose, Randall L., Paul W. Miniard, Michael J. Barone, Kenneth C. Manning, and Brian D. Till. "When Persuasion Goes Undetected: The Case of Comparative Advertising." Journal of Marketing Research 30, no. 3 (1993): 315–30. http://dx.doi.org/10.1177/002224379303000304.

Full text
Abstract:
Why does the weight of current empirical evidence indicate little difference in the persuasiveness of comparative and noncomparative advertising? One explanation explored in this research is that the measures commonly used for assessing the persuasive impact of comparative advertising are limited in their ability to capture the unique effects that may arise from this type of advertising. Measures that capture relative impressions of the advertised and comparison brands are found to be far more sensitive in detecting persuasion effects of comparative advertising. Moreover, the appropriateness o
APA, Harvard, Vancouver, ISO, and other styles
3

Romaniuk, Jenni, and Samuel Wight. "The Influences of Brand Usage on Response to Advertising Awareness Measures." International Journal of Market Research 51, no. 2 (2009): 1–13. http://dx.doi.org/10.1177/147078530905100213.

Full text
Abstract:
While there are many measures of advertising awareness, there are few guidelines about which of these a researcher should select. We examine how using the brand influences consumer responses to three measures commonly used in advertising tracking instruments. We find that for both top-of-mind and total unprompted advertising awareness measures, brand users are about 2.5 times more likely to recall advertising exposure than non-users; however, this ratio was lower for brand-prompted advertising awareness, with brand users only about 1.7 times more likely than non-users. This, we find, is becaus
APA, Harvard, Vancouver, ISO, and other styles
4

Ohme, Rafal, Michal Matukin, and Beata Pacula-Lesniak. "Biometric Measures for Interactive Advertising Research." Journal of Interactive Advertising 11, no. 2 (2011): 60–72. http://dx.doi.org/10.1080/15252019.2011.10722185.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Hughes, G. David. "Realtime Response Measures Redefine Advertising Wearout." Journal of Advertising Research 32, no. 3 (1992): 61–77. https://doi.org/10.1080/00218499.1992.12466834.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Li, Shanshi, Gabby Walters, Jan Packer, and Noel Scott. "A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising." Journal of Travel Research 57, no. 8 (2017): 1078–92. http://dx.doi.org/10.1177/0047287517733555.

Full text
Abstract:
This study investigates the influence of emotional responses evoked by destination television advertisements on three common variables of interest when assessing tourism advertising effectiveness: attitude toward the advertisement, postexposure destination attitude and visit intention. In particular, this study used a combination of self-report and psychophysiological measures of emotion and explored the consistency between these two measurement techniques. A total of 101 participants were exposed to 18 existing destination commercials while their real-time psychophysiological responses and se
APA, Harvard, Vancouver, ISO, and other styles
7

Adawiyah Sis, Atika Robiatun, and Albari ,. "PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)." KINERJA 19, no. 1 (2017): 16. http://dx.doi.org/10.24002/kinerja.v19i1.531.

Full text
Abstract:
Advertising can no longer be simply regarded as one type of marketing communications but it should be packaged as one seed strategy in the context of the overall marketing strategy. In the development of theterm advertising or advertising green environment, it is stated as a strategy that tries to create a culture and identity of the consumers who care about the environment. This study measures the environmental importanceof advertising that is linked to the purpose of advertising itself based on AIDA approach. The study is conducted with the involvement of consumers who have seen a particu
APA, Harvard, Vancouver, ISO, and other styles
8

Reynolds, Molly E., and Richard L. Hall. "Issue Advertising and Legislative Voting on the Affordable Care Act." Political Research Quarterly 71, no. 1 (2017): 102–14. http://dx.doi.org/10.1177/1065912917724007.

Full text
Abstract:
During the congressional fight over the Affordable Care Act (ACA), interest groups spent record sums on television issue advertising in targeted efforts to influence members of Congress, but did the money make any difference? We use the literatures on outside lobbying and legislative behavior to develop two hypotheses about issue advertising’s effects on members’ voting decisions. We test the hypotheses using population-weighted, station-level advertising data mapped into congressional districts. We find negligible evidence that issue advertising had a causal effect on either House committee o
APA, Harvard, Vancouver, ISO, and other styles
9

Pyun, Do Young, Heetae Cho, and Ho Keat Leng. "Applicability of belief measures for advertising to sponsorship in sport." International Journal of Sports Marketing and Sponsorship 21, no. 2 (2020): 351–69. http://dx.doi.org/10.1108/ijsms-06-2019-0059.

Full text
Abstract:
PurposeWhile advertising and sponsorship are conceptually different, many studies have used the same measures for both constructs. The assumption is that respondents perceive both domains similarly. The purpose of this study was to test the invariance of the belief measures between the advertising and sponsorship measurement models across different consumer segments and to provide empirical justification for the practice.Design/methodology/approachTwo independent samples were recruited from two different consumer segments: university student consumers (n = 290) and general consumers (n = 324).
APA, Harvard, Vancouver, ISO, and other styles
10

Precourt, Geoffrey. "How Do Neurological Measures Work in Advertising?" Journal of Advertising Research 56, no. 2 (2016): 120. http://dx.doi.org/10.2501/jar-2016-023.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Advertising measures"

1

Bergkvist, Lars. "Advertising effectiveness measurement : intermediate constructs and measures." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2000. http://www.hhs.se/efi/summary/531.htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Sullivan, Donald L. "Direct-to-consumer advertising of prescription drugs : measures of effectiveness /." Connect to resource, 1996. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1242751906.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Dickinson, Ted Michael. "A Proposed Accessibility Model of In-Game Advertising Effects." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1469128159.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Wilson, Ryan Leslie. "Control measures in South Africa surrounding the tobacco and alcoholic beverage industry." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/22017.

Full text
Abstract:
Thesis (MComm)--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: The tobacco industry of South Africa has fallen under strict legislation and control measures from the South African government since the passing of the initial Tobacco Products Control Act, 1993. Further amendments have been made to the initial act, namely Tobacco Products Control Amendment Act, 1999 and the proposed Tobacco Products Control Amendment Bill, 2004. This assignment emerges against the backdrop of the alcoholic beverage industry coming under similar scrutiny to that of the tobacco industry from government legisla
APA, Harvard, Vancouver, ISO, and other styles
5

Zhan, Yiqian. "Measure the effectiveness of fear appeal in health communication: a regulatory fit model approach." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/559.

Full text
Abstract:
Public service announcements (PSA) have been utilized successfully to promote the health behaviors to the public. In spite that Hong Kong government keep increasing the budget of PSA (admanGo, 2015;2016), the effectiveness of PSA is seldom measured. Previous studies focus on testing the discourses, contents, and public's interpretations of PSA (Chan and Huang, 2015; Chan & Chang, 2013; Wong, 2006). Little research tries to explore the design and effectiveness of PSA. Besides, Hong Kong is facing a serious road safety issue due to the rapid development of the economy. And the convenient use of
APA, Harvard, Vancouver, ISO, and other styles
6

Шиліпук, Ольга Ярославівна. "Удосконалення маркетингової діяльності в забезпеченні конкурентоспроможності підприємства". Bachelor's thesis, КПІ ім. Ігоря Сікорського, 2019. https://ela.kpi.ua/handle/123456789/28311.

Full text
Abstract:
Дипломна робота на тему: «Удосконалення маркетингової діяльності в забезпеченні конкурентоспроможності підприємства» містить 114 сторінок, 30 таблиць, 11 рисунків, 3 додатки. Перелік посилань нараховує 43 найменування. Метою роботи є розробка шляхів удосконалення маркетингової діяльності підприємства у сучасних умовах ринкового становища України. Методи дослідження. У процесі дослідження шляхів удосконалення маркетингової діяльності торгово-посередницького підприємства застосовувалися: методи економічного і статистичного аналізу, групування, графічного моделювання організаційних структур,
APA, Harvard, Vancouver, ISO, and other styles
7

Freeman, Jason Robert. "The Rise of the Listicle: Using Eye-Tracking and Signal Detection Theory to Measure This Growing Phenomenon." BYU ScholarsArchive, 2017. https://scholarsarchive.byu.edu/etd/6803.

Full text
Abstract:
As online technology continues to progress, the modes of communication through which content can be shared have exponentially grown. These include advances in navigational options for presenting information and news online. Though the listicle has been around for centuries, the internet has proliferated its growth, as content producers rely on its structure as a vehicle for sharing information. This research shows that in the case of listicles, format had no direct effect on recall, however, participants who had a greater interest in the content showed significantly higher levels of memory sen
APA, Harvard, Vancouver, ISO, and other styles
8

Lajante, Mathieu. "Contribution des neurosciences à l’étude de l’émotion en persuasion publicitaire : concepts, méthodes et mesures." Thesis, Rennes 1, 2013. http://www.theses.fr/2013REN1G022/document.

Full text
Abstract:
La problématique de cette thèse est de comprendre et d’expliquer l’influence de l’activation des composantes périphérique efférente, expressive motrice et des sentiments subjectifs de l’émotion sur la formation des attitudes et des intentions comportementales du consommateur exposé à l’annonce. Cette recherche s’inscrit dans le modèle des processus composants de l’émotion développé en neurosciences affectives. Pour tester nos hypothèses, nous avons réalisé une étude selon laquelle les épisodes émotionnels du consommateur résultent de l’évaluation cognitive et dynamique des évènements mis en sc
APA, Harvard, Vancouver, ISO, and other styles
9

Latimer, Lara Adrienne. "Direct observations of in-school food and beverage promotion : advances in measures and prevalence differences at the school-level." Thesis, 2013. http://hdl.handle.net/2152/26107.

Full text
Abstract:
Previous research shows that food/beverage promotions are prevalent in traditional channels, such as television, and that children's exposure to these promotions may be associated with dietary- and weight-related outcomes. However, little research has been conducted on in-school food/beverage promotions, despite evidence that promotions are present in schools and that similar associations between students' exposure to promotions and weight-related outcomes may exist. In an attempt to better understand in-school food/beverage promotions, the current study was undertaken. Specifically, the relia
APA, Harvard, Vancouver, ISO, and other styles
10

Слюсар, М. В. "Економічне обґрунтування стратегії розвитку підприємства (на прикладі ПП «Класіко»)". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/7855.

Full text
Abstract:
У роботі розглядаються теоретичні аспекти щодо розробки стратегії розвитку в салоні краси "Класіко". Проаналізовано процедуру вибору варіанта стратегії та його оцінку, загальну характеристику підприємства ПП «Класіко»,фінансовий стан та стійкість підприємства. Запропоновано заходи щодо вдосконалення структури управління, розширення видів послуг та реалізація рекламних заходів.<br>The procedure of choosing a strategy variant and its estimation, general description of the enterprise "Clasik", financial condition and firm's stability are analyzed. Proposed measures for improvement of the stru
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Advertising measures"

1

(Firm), L.-W. Book Sales, ed. Advertising & figural tape measures. L-W Book Sales, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Alpers, Jane. Practical Measures to Increase Transit Advertising Revenues. National Academies Press, 2009. http://dx.doi.org/10.17226/14269.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Rademeyer, A. P. Frequency measures of content factors in magazine and newspaper advertising. Bureau of Market Research, University of South Africa, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

1944-, Olson Jerry C., Ray William J. 1945-, Alwitt Linda F, Alwitt Linda F, and Marketing Science Institute, eds. Exploring the usefulness of brain waves as measures of advertising response. Marketing Science Institute, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

1944-, Olson Jerry C., Ray William J. 1945-, Alwitt Linda F, Alwitt Linda F, and Marketing Science Institute, eds. Exploring the usefulness of brain waves as measures of advertising response. Marketing Science Institute, 1989.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Hastak, Manoj. Does retrospective thought measurement influence subsequent measures of cognitive structure in an advertising context? College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Labour, Ontario Ministry of. Working on billboards: A guideline for the outdoor advertising industry. Ministry of Labour, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Stolle, Sven Ole. Das Thema Sicherheit in der deutschen Anzeigenwerbung für Automobile: Empirischer Befund und Analyse von Bestimmungsfaktoren. Duncker & Humblot, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Washington (State). Office of Financial Management., ed. Washington State publication guidelines: Cost control measures; distribution; style, formatting and production, fees and advertising; elctronic publications; resources available. Office of Financial Management, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. The collection and use of location information for commercial purposes: Joint hearing before the Subcommittee on Commerce, Trade, and Consumer Protection and the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, second session, February 24, 2010. U.S. G.P.O., 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Advertising measures"

1

Vandeberg, Lisa, Annemarie M. Wennekers, Jaap M. J. Murre, and Edith G. Smit. "Implicit and Explicit Measures: What Their Dissociations Reveal About the Workings of Advertising." In Advances in Advertising Research (Vol. VI). Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_21.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Sasser, Sheila, Scott Koslow, and Mark Kilgour. "Assessing the Quality of Self-reported Measures and the Reliability of Empirical Findings: Exploring Creativity Differences across Worldwide Agency Creatives and Managers." In Advances in Advertising Research (Vol. 2). Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_23.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Davies, David. "Eradicating Gender Stereotypes in Advertising in Spain." In Towards Gender Equality in Law. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-98072-6_11.

Full text
Abstract:
AbstractTo tackle sexist advertisements, each EU state must tread a fine balance of two conflicting fundamental rights: maintaining the protection of gender equality whilst simultaneously avoiding the curtailment of freedom of expression. In performing this balance, the majority of member states follow the legal norm of establishing a self-regulation organisation, allowing the industry to develop advertising codes and denigrate advertisements. Since 2004, Spain has sought to tackle sexist advertisements under the guise of wider legislative measures that aimed at reducing “intimate partner viol
APA, Harvard, Vancouver, ISO, and other styles
4

Pickard, Victor. "Can Journalism Survive in the Age of Platform Monopolies? Confronting Facebook’s Negative Externalities." In Palgrave Global Media Policy and Business. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95220-4_2.

Full text
Abstract:
AbstractAs commercial journalism collapses around the world, the platforms’ culpability for defunding news media has attracted increasing scrutiny. Journalism’s sustainability is increasingly threatened by the Facebook and Google duopoly, which devours the lion’s share of digital advertising revenue, at a time when democratic societies desperately need reliable news and information. Thus far, policy measures to rebalance this power relationship have been limited. Moreover, policy debates focused on these issues too often elide the core root of the problem in both diminishing journalism and dri
APA, Harvard, Vancouver, ISO, and other styles
5

Shemwell, Donald. "Accuracy in Self-Report Measures of Arousal: Use of a Bogus Verification to Attenuate Sensitivity Bias in Sex-in-Advertising Experimentation." In Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13248-8_102.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Cicek, Muhammet, and Selamettin Demir. "Systemic Chemotherapy for Metastatic Prostate Cancer." In Current Management of Metastatic Prostate Cancer. Nobel Tip Kitabevleri, 2024. http://dx.doi.org/10.69860/nobel.9786053359142.6.

Full text
Abstract:
The legal framework of alcohol consumption in Turkey is multifaceted and governed by various laws and regulations. This study provides an in-depth analysis of the legal aspects surrounding alcohol consumption in Turkey. It delves into the constitutional, legislative, and regulatory dimensions concerning the production, sale, advertisement, and consumption of alcoholic beverages. The study highlights key provisions from the Turkish Constitution and relevant laws, such as the Law on Regulation of Tobacco, Tobacco Products and Alcohol Market, governing the production and sale of alcohol. Addition
APA, Harvard, Vancouver, ISO, and other styles
7

Yildiz, Ali Kemal. "The Legal Framework of Alcohol Consumption in Turkey." In Medicolegal Aspect of Alcohol. Nobel Tip Kitabevleri, 2024. http://dx.doi.org/10.69860/nobel.9786053359487.10.

Full text
Abstract:
The legal framework of alcohol consumption in Turkey is multifaceted and governed by various laws and regulations. This study provides an in-depth analysis of the legal aspects surrounding alcohol consumption in Turkey. It delves into the constitutional, legislative, and regulatory dimensions concerning the production, sale, advertisement, and consumption of alcoholic beverages. The study highlights key provisions from the Turkish Constitution and relevant laws, such as the Law on Regulation of Tobacco, Tobacco Products and Alcohol Market, governing the production and sale of alcohol. Addition
APA, Harvard, Vancouver, ISO, and other styles
8

Walulya, Gerald, and Mulatu Alemayehu Moges. "The Sustainability and Economic Impact of the COVID-19 Pandemic on Media Houses in Uganda and Ethiopia." In Health Crises and Media Discourses in Sub-Saharan Africa. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95100-9_1.

Full text
Abstract:
AbstractThe COVID-19 pandemic has caused unprecedented economic challenges globally across various sectors, including the media. The economic effects of the pandemic, particularly, have hit the advertising sector, which is the lifeblood of media houses. Despite the raging economic consequences of the COVID-19 pandemic on the media, few studies have yet been conducted in the East African region, particularly in Uganda and Ethiopia, to assess how media organizations have been affected and what measures they have put in place to mitigate these challenges. This chapter investigates and discusses t
APA, Harvard, Vancouver, ISO, and other styles
9

Zhu, Xingquan, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, and Jeremy Kayne. "Ad Fraud Measure and Benchmark." In Fraud Prevention in Online Digital Advertising. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56793-8_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Thakor, Mrugank V., and Karine Goneau. "Towards A Measure of Social Advertising Skepticism." In Marketing, Technology and Customer Commitment in the New Economy. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_89.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Advertising measures"

1

McInroy, Ben, Wenying Feng, and Yuanyi Pan. "An Empirical Study on Performance Measures for Online Advertising." In 2015 12th International Conference on Information Technology - New Generations (ITNG). IEEE, 2015. http://dx.doi.org/10.1109/itng.2015.12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Hui, Wang. "Impact Analysis of Wind Pressure on Suspended Advertising Lamp Box Structure and Improving Measures." In 2015 8th International Conference on Intelligent Computation Technology and Automation (ICICTA). IEEE, 2015. http://dx.doi.org/10.1109/icicta.2015.123.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kamalova, Anara. "Creative Economy and Modern Advertising in Kyrgyzstan." In International Conference on Eurasian Economies. Eurasian Economists Association, 2023. http://dx.doi.org/10.36880/c15.02722.

Full text
Abstract:
In the modern world, the creative economy is developing rapidly. The concept of "creative economy" is widely used in the literature of foreign researchers. For Kyrgyzstan, the creative economy is a new direction, but despite this, it is developing very quickly, including human intellectual potential, the development of innovative entrepreneurship, and other areas aimed at increasing income, employment, and most importantly, increasing the volume of exports of the Kyrgyz Republic. With the issuance of the decree of the President of the Kyrgyz Republic dated April 21, 2022, "On measures to devel
APA, Harvard, Vancouver, ISO, and other styles
4

Jayathunga, T. W. M. P. S. "Colourism in advertising: how skin care product advertisements impact women in India." In Integrated Design Research Conference 2024, edited by S. Samarawickrama. Department of Integrated Design, Faculty of Architecture, University of Moratuwa., 2024. https://doi.org/10.31705/idr.2024.1.

Full text
Abstract:
Skin-lightening products are arguably the best example of the powerful impact of advertising on people’s psycho-social behaviour. South Asians are notorious when it comes to their obsession with lighter skin tones. In India, the biggest market for skin-lightening skincare products, this phenomenon is fuelled by centuries of historical, political, social, religious, and geographical segregation as well as the influence of Western media (Mishra, 2015). By considering the negative impact of fairness cream use and the promotion of skin-lightening products, The Indian Ministry of Health and Welfare
APA, Harvard, Vancouver, ISO, and other styles
5

Önder, Begüm Aylin. "Using the Concept of “Social Distancing” in Advertising Designs: A Comparative Analysis." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.009.

Full text
Abstract:
Corporate social responsibility is one of the activities that goes beyond philanthropy, based on volunteerism in line with the responsibilities of enterprises towards society. This concept, which offers businesses the opportunity to look after and develop their brand image in the eyes of society, has become a necessity, not a choice, especially in today's world. In order to meet social expectations, the effectiveness of static and dynamic advertising messages implemented in all social benefit-based studies for human development such as environment, health and education is very important in ter
APA, Harvard, Vancouver, ISO, and other styles
6

Mirabet, Sílvia Espinosa, Jordi Serra Simón, and Joaquim Majó Fernández. "Projects with added value to increase competitiveness and student satisfaction.Case study: The renewal of the BA in Advertising and Public Relations. University of Girona." In Sixth International Conference on Higher Education Advances. Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/head20.2020.11189.

Full text
Abstract:
This communication is aimed at describing the measures implemented in the new BA of Advertising and Public Relations at the moment of redefining its curricular design to make it more appealing and according to the needs of the era of the Internet.According to Universities’ guidelines there was a need to reformulate the academic curriculum. This need for change was used as an opportunity for boosting the internationalization of the studies, increasing the approach between students and professional profiles through the implementation of compulsory internships and eventually, among others, provid
APA, Harvard, Vancouver, ISO, and other styles
7

Huq Talukder, Md Nazmul. "Competitiveness Of SATv Is Measured by Certain Factors in the Bangladeshi Tv Industry." In International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1104.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Pereira, Inês, Joana Araújo, and Inês Petiz. "Storytelling: Does Advertising Recall Affect Opinion?" In 23ª Conferência da Associação Portuguesa de Sistemas de Informação. Associação Portuguesa de Sistemas de Informação, APSI, 2023. http://dx.doi.org/10.18803/capsi.v23.234-250.

Full text
Abstract:
In an exhibition context, brands seek to ensure that the advertising they use is remembered and perceived positively by consumers. Therefore, storytelling has assumed an increasingly relevant role. Therefore, decisions must be made about the structure and content of advertising, so that the objectives are achieved. Therefore, the objective of this investigation is to understand whether advertising recall with storytelling and, in particular, two components - structure and content - influence consumers' general opinion about storytelling advertising and their opinion in relation to specific fac
APA, Harvard, Vancouver, ISO, and other styles
9

Bošković, Dunja, Jelena Spajić, Bojana Milić, Ksenija Mitrović, and Danijela Lalić. "THE USE OF ARTIFICIAL INTELLIGENCE IN CREATIVE ADVERTISING CAMPAIGNS." In INTERNATIONAL Conference on Business, Management, and Economics Engineering Future-BME. Faculty of Technical Sciences, Novi Sad, 2025. https://doi.org/10.24867/future-bme-2024-104.

Full text
Abstract:
The rapid advancement of Artificial Intelligence (AI) has revolutionized numerous industries, with advertising being one of the most significantly impacted. This paper explores the transformative effects of AI technologies on advertising strategies, practices, and outcomes, particularly in the creation of creative advertising campaigns. By analyzing a wide range of relevant literature in the field, the study aims to understand the current trends, methodologies, and effectiveness of AI-driven campaigns. Additionally, practical examples from leading companies are examined to illustrate how AI te
APA, Harvard, Vancouver, ISO, and other styles
10

Chowdhury, S. A., and M. S. S. B. Jabber. "Adverse impact of internet shutdown on e-commerce and social media marketing in Bangladesh." In International Conference on Business Research. Business Research Unit (BRU), 2024. https://doi.org/10.31705/icbr.2024.16.

Full text
Abstract:
The rise of e-commerce and social media marketing in Bangladesh has been a significant driver of economic growth, fostering entrepreneurship and expanding market accessibility. However, the frequent shutdowns of internet services, often due to political or security concerns, have posed substantial challenges to the e-commerce sector. Very recently Bangladesh has experienced internet shutdowns for prolonged periods that have had profound implications for e-commerce and social media marketing endeavors. This study examines the ramifications of this shutdown on the digital economy, focusing on th
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Advertising measures"

1

Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

Full text
Abstract:
This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Advertising measures' for particular source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography