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Books on the topic 'Advertising quality'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Advertising Research Foundation Research Quality Workshop. (5th 1987 New York, N.Y.). Research quality: Back to basics - quality solutions to perennial research problems : transcript proceedings. The Foundation, 1987.

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2

Rautert, Jürgen, and Adriana Nuneva. HQ: High quality : advertising, art, design, photography, writing. Edition Braus, 2008.

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3

Boyfield, Keith. The effects of advertising on innovation, quality and consumer choice. The Advertising Association, 2002.

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4

Abbey, James R. Hospitality sales and advertising. 2nd ed. Educational Institute of the American Hotel & Motel Association, 1993.

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5

Abbey, James R. Hospitality sales and advertising. 3rd ed. Educational Institute, American Hotel & Motel Association, 1998.

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6

Abbey, James R. Hospitality sales and advertising. Educational Institute of the American Hotel & Motel Association, 1989.

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7

Jones, John Philip. Getting it right the first time: Can we eliminate ineffective advertising before it is run? Admap, 1996.

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8

Advertising, Research Foundation Research Quality Workshop (6th 1988 New York N. Y. ). Research quality : the new reality: Rededication to basic truths, new information challenges : sixth Annual ARF Research Quality Workshop, The New York Hilton, September 19, 1988. The Foundation, 1988.

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9

Parker, Philip M. A note on "Advertising and the price and quality of optometric services". INSEAD, 1991.

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10

Parker, Philip M. The effect of advertising on price and quality: The optometric industry revisited. INSEAD, 1990.

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11

Advertising Research Foundation Research Quality Workshop (4th 1986 New York, N.Y.). Research quality: New challenges and ARF initiatives : an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, September 15-16, 1986 : transcript proceedings. The Foundation, 1986.

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12

Kalmykov, Sergey, and Nikolay Pashin. Social advertising: designing effective interaction with the target audience. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/23289.

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The monograph analyzes the possibility of managing the process of socio-advertising influence on socio-demographic groups. The developed methodological bases with the use of the multivariate paradigmatic status of sociological knowledge allowed us to form: principles of designing social advertising interaction, factors of efficiency (quality) of social advertising, a system of sociological quality assurance of social advertising. Insufficiently studied problems of efficiency and quality of social advertising are investigated. The coefficients of the importance of its efficiency factors (

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13

United States. Federal Highway Administration., United States. Federal Transit Administration., and United States. Environmental Protection Agency. Office of Transportation and Air Quality., eds. It all adds up to cleaner air: A collaborative transportation and air quality public education and partnership building initiative : the first five years. U.S. Dept. of Transportation, Federal Highway Administration, Federal Transit Admininistration : U.S. Environmental Protection Agency, Office of Transportation and Air Quality, 2002.

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14

Parker, Philip M. The effect of advertising on price and quality: An empirical study of eye examinations, sweet lemons and self-deceivers. INSEAD, 1991.

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15

Advertising Research Foundation Research Quality Workshop (3rd 1985 New York, N.Y.). The dimensions of research quality: Conceptual, technical, human : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the Waldorf-Astoria Hotel, New York City, July 30, 1985. ARF, 1985.

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16

Rognini, Paolo. La vista offesa: Inquinamento visivo e qualità della vita in Italia. F. Angeli, 2008.

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17

Meng, Werner. Marketing authorization for pharmaceutical products and the protection of submitted data. Nomos, 2000.

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18

Rob, Norton, ed. Content critical: Gaining competitive advantage through high-quality Web content. Financial Times Prentice Hall, 2002.

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19

E.S.O.M.A.R. Conference on "Marketing and Research under a 'New World Order'" (1992 Tokyo, Japan). E.S.O.M.A.R. Conference on "Marketing and Research under a 'New World Order,'": Tokyo (Japan), 6th-8th, July 1992. E.S.O.M.A.R., 1992.

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20

Office, General Accounting. Food and Drug Administration: Improvements needed in the foreign drug inspection program : report to the chairman, Subcommittee on Oversight and Investigations, Committee on Commerce, House of Representatives. The Office, 1998.

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21

Office, General Accounting. Food and Drug Administration: Effect of user fees on drug approval times, withdrawals, and other agency activities : report to the chairman, Committee on Health, Education, Labor, and Pensions, U.S. Senate. United States General Accounting Office, 2002.

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22

Office, General Accounting. Social security: Staff reductions and service quality : briefing report to Congressional requesters. The Office, 1989.

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23

Clow, Julie. The work revolution: Freedom and excellence for all. Wiley, 2012.

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24

Vasil'eva, Viktoriya, Liliya Duskaeva, Lyubov' Ivanova, et al. Criticism of media speech. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1863377.

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Criticism of media speech is one of the directions in media linguistics based on the assessment of the quality of speech activity in the mass media. Within the framework of this direction, several subdisciplines have already been formed, each of which has its own approaches to the development of problems of the norm and the assessment of compliance with it. The manual contains two sections. The first one is devoted to the praxiolinguistic criticism of media speech. It shows how the use of the axiological scale of speech behavior in the media "effectively — permissible (unsuccessful — unaccepta

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25

Deuze, Mark, and Mirjam Prenger, eds. Making Media. Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462988118.

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Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, med

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26

Sang-in, Chŏn, ред. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Nanam Chʻulpʻan, 2005.

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27

Portella, Adriana. Visual Pollution: Advertising, Signage and Environmental Quality. Taylor & Francis Group, 2016.

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28

Portella, Adriana. Visual Pollution: Advertising, Signage and Environmental Quality. Taylor & Francis Group, 2016.

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29

Portella, Adriana. Visual Pollution: Advertising, Signage and Environmental Quality. Taylor & Francis Group, 2016.

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30

Portella, Adriana. Visual Pollution: Advertising, Signage and Environmental Quality. Taylor & Francis Group, 2016.

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31

Portella, Adriana. Visual Pollution: Advertising, Signage and Environmental Quality. Taylor & Francis Group, 2016.

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32

Visual Pollution: Advertising Signage and Environmental Quality. Taylor & Francis Group, 2014.

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33

Reports, Editors of Consumer, and Leslie Ware. Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing. W. W. Norton & Company, 2002.

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34

Nippan, Books, and P. I. E. Editorial. Direct Mail Graphics: A Collection of Quality Designs for Marketing and Promotional Materials (Direct Mail Graphics). Books Nippan, 1996.

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35

Matsui, Mutsumi. Hyoso maketingu hihan: Neo modan no monoroji. Nihon Konsarutanto Gurupu, 1991.

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36

Creative flyer graphics 2: A showcase of quality designs for handbills, flyers and leaflets. P. I. E. Books, 1995.

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37

Shiffrin, Seana Valentine. Deceptive Advertising and Taking Responsibility for Others. Edited by Anne Barnhill, Mark Budolfson, and Tyler Doggett. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780199372263.013.30.

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This chapter considers how the U.S. law of deceptive advertising embeds within it an extended form of responsibility, making advertisers sometimes responsible for consumers’ mistakes. The chapter justifies this pattern of liability as a division of moral labor that bolsters consumers’ ability to trust the quality of the food supply and the representations made about it. It answers worries about paternalism, arguing that the law is not predicated on distrust of consumers, but facilitates consumer autonomy, permitting consumers to direct their scarce time and energy to projects of their own choo

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38

McGovern, Gerry, and Rob Norton. Content Critical: Gaining Competitive Advantage through High-Quality Web Content. FT Press, 2001.

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39

Salas, Janet. Photo Book of Creative Advertising Food: An Album Consist of Compelling Photos Collection of Creative Advertising Food with High Quality Images As a Special Gift for Friends, Family, Lovers, Relative. Independently Published, 2022.

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40

Ezeanaka, Michael. Facebook Advertising: Your Step-By-Step Guide to Generating Quality Leads for Your Business at a Very Affordable Cost. Independently Published, 2019.

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41

Bing Ads User Guide: Using Bing Ads' Powerful Targeting Features to Find High-Quality Customers and Boost Your Advertising Conversion. Independently Published, 2022.

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42

Steve, Richard. Beginners' Guide to Instagram Marketing: A Step by Step Guide to Attracting Quality Followers, Advertising and Making Profit on Instagram. Independently Published, 2020.

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43

A Comix About Data, Targeted Ads on Facebook, and Trauma. the author, 2019.

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44

E.S.O.M.A.R. Conference on "Marketing and Research under a 'New World Order,'": Tokyo (Japan), 6th-8th, July 1992. E.S.O.M.A.R, 1992.

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45

Ezeanaka, Michael. Facebook Advertising: Your Step-By-Step Guide to Acquiring Quality Customers Cheaply and on Autopilot Using Effective Facebook and Social Media Marketing Strategies. Independently Published, 2019.

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46

Ezeanaka, Michael. Facebook Advertising Made Easy In 2020: Your Step-By-Step Guide to Acquiring Quality Customers Cheaply and on Autopilot Using Effective Social Media Marketing Strategies. Independently Published, 2020.

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47

Schwartz, Gil-Ad. Madvertising: How to Avoid the Hidden Dangers of General and Brand Advertising and Put Your Ads to Work in a Way That Attracts High-Quality Prospects. CreateSpace Independent Publishing Platform, 2011.

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48

Schweitzer, Stuart O., and Z. John Lu. Pharmaceutical Marketing. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0011.

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The pharmaceutical industry has been heavily criticized for the amount it spends, as well as for the tactics it uses to promote drugs. This chapter begins by providing an overview of pharmaceutical promotion in recent years, and then offers a closer examination of each major promotional channel, including detailing, free samples, journal advertising, sponsorship of medical conferences, direct-to-consumer advertising, and e-promotion. It systematically reviews the contemporary health economics literature on the effect of pharmaceutical promotion on demand, pricing, utilization, and quality of c

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49

What a Salesman Should Know about Advertising: A Book of Practical Selling Suggestions Valuable to a Salesman Who Is Interested in Increasing the Volume and Quality of His Sales. Creative Media Partners, LLC, 2023.

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50

What a Salesman Should Know about Advertising: A Book of Practical Selling Suggestions Valuable to a Salesman Who Is Interested in Increasing the Volume and Quality of His Sales. Creative Media Partners, LLC, 2023.

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