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Dissertations / Theses on the topic 'Advertising quality'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Finneran, Lisa. "Advertising, quality and social learning." Thesis, University of Oxford, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342858.

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2

Alzahrani, Mojib Othman. "Quality in Saudi advertising design." Thesis, Curtin University, 2012. http://hdl.handle.net/20.500.11937/1902.

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This research investigates reasons for differences in quality between advertisements created by local and international advertising agencies operating in Saudi Arabia. It focuses on the investment in, and use of, computer technology as a factor in creating these differences, along with other factors such as work practices, skills, organizational structure, education and design strategies.The objectives of this research are to identify the causes of differences in quality of advertising design outputs between local agencies and international advertising agencies operating in Saudi Arabia; to co

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3

Romaniuk, Simon. "Measuring the service quality of advertising agencies /." Title page, contents and introduction only, 1994. http://web4.library.adelaide.edu.au/theses/09C/09cr758.pdf.

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4

Arsenovic, Jasenko, and Kristian Gjurovski. "Creativity in the digital world of Advertising. : A study within the Swedish advertising agencies." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20237.

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AbstractMaster thesis in marketing at the Linnaeus University School of Businessand Economics in Växjö, spring 2012. Authors: Kristian Gjurovski & Jasenko Arsenovic Examinator & Tutor: Mosad Zineldin Title: Creativity in the digital world of Advertising - A study within the Swedishadvertising agencies. Purpose: The purpose of this paper will be to examine how the Internet and itspossibilities has affected the creativity in teams for creating advertising andalso to find which are the most vital qualities for the organisation to possesswithin to be able to succeed in the creative work. R

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5

Edwards, Daenya T. "The Effect of Media Advertising on Consumer Perception of Orthodontic Treatment Quality." VCU Scholars Compass, 2006. http://scholarscompass.vcu.edu/etd/853.

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A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by 8 orthodontic offices in and around the Richmond, Virginia area. Out of 676 surveys, 655 (97%) were returned. Respondents most often cited dentist and patient referrals as how they learned of the orthodontic practices they visited (50%- 57%). However, a caring attitude and good practitioner reputation wer

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Koval, Mariia <1989&gt. "Search Engine Dominance and Quality of Organic Search: Consequences for Online Advertising." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3192.

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In this dissertation work we study in which way an Internet search engine can lower the quality (score) of the organic links, and how it will affect the probability of the high quality website to get a high position in the organic search results. We investigate the impact of such organic search results manipulation on advertisers’ strategies, search engine’s profits, and consumer welfare. We find that when organic link quality becomes too high, a search engine can face the cannibalisation problem when consumers prefer to click on organic links first and consequently satisfy their needs, rather

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7

Hsu, An-Chi. "The Relationship between service quality and market orientation: an empirical study in the Taiwan advertising industry." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/45.

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The results of this study provide support for the use of the SERVQUAL and market orientation instruments for evaluating agencies approach to service delivery issues in Taiwan. The results indicate that on two of the five dimensions of the SERVQUAL instrument in particular have the potential for identifying areas of concerns and facilitating focusing on specific concerns and developing mechanisms for addressing these concerns. These areas are responsiveness and reliability. The potential for improving the applicability and sophistication of the instrument also exists. There are clearly issues t

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8

Shin, Hyun Sang. "Strategic and financial implications of new product quality in high-tech industries." Diss., Restricted to subscribing institutions, 2008. http://proquest.umi.com/pqdweb?did=1679290741&sid=9&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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9

Venetis, Karin Ariadne. "Service quality and customer loyalty in professional business service relationships an empirical investigation into the customer-based service quality concept in the Dutch advertising industry /." [Maastricht : Maastricht : Universiteit Maastricht] ; University Library, Maastricht University [Host], 1997. http://arno.unimaas.nl/show.cgi?fid=5920.

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10

Walker, James. "Determinants of the decline of British Leyland : the roles of product quality, advertising and voluntary export restraints (1971-2002)." Thesis, London School of Economics and Political Science (University of London), 2005. http://etheses.lse.ac.uk/1846/.

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The thesis contributes to an established, but largely anecdotal, literature examining the rapid decline of the British car industry's remaining mass producing manufacturer, British Leyland (BL), through the rigourous examination of three key issues raised by historians and contemporaries of the period in relation to the quality of British Leyland's products: (1) 'product-led' decline; (2) losing an advertising war with incumbents, (3) and the imposition of Voluntary Export Restraints (VERs), between the UK and Japan in 1977 aimed at restricting the quantity of imported Japanese cars to Britain

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11

Teo, Raymond. "Word-of-mouth : the effect of service quality, customer satisfaction and commitment in a commercial education context." University of Western Australia, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0006.

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Researchers have noted that word-of-mouth plays a very significant role in consumer decision making, particularly in the area of professional services. However, literature pertaining to its formation in the context of the commercial education industry is limited. With Singapore poised to become the education hub of Asia, this is an important area of study and formed the focus of the current research. More specifically, the research sought answers to the role of perceived service quality, customer satisfaction and commitment in word-of-mouth formation. Unlike prior studies in this area, an addi

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Portella, Adriana Araujo. "Evaluating commercial signs in historic streetscapes : the effects of the control of advertising and signage on user's sense of environmental quality." Thesis, Oxford Brookes University, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.444289.

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13

Nyström, Frida, and Mimmi Forsberg. "Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-83739.

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Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). Women have for a long time been objectified and presented in stereotypical roles since sexism is a common component in advertising (Grau & Zotos, 2016). An industry that is frequently being accused of promoting an asymmetrical image of women's bodies is the fast fashion industry (Fay & Price, 1994).

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Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская, Nataliia Yevhenivna Letunovska та К. О. Писаренко. "Використання неякісної реклами як одна з причин фіаско стратегії маркетингових комунікацій". Thesis, Київський політехнічний інститут імені Ігоря Сікорського, 2019. http://essuir.sumdu.edu.ua/handle/123456789/73192.

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У тезах досліджуються особливості управління якістю сучасних рекламних повідомлень. Розглядається поняття неякісної реклами. Наводяться приклади боротьби з неякісною рекламою.<br>В тезисах исследуются особенности управления качеством современных рекламных сообщений. Рассматривается понятие некачественной рекламы. Приводятся примеры борьбы с некачественной рекламой.<br>The thesis examines the features of quality management of modern advertising messages. The concept of low-quality advertising is considered. The authors give examples of the fight against poor-quality advertising.

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Nevena, Ćurčić. "Kvalitativna ocena sredstava turističke propagande i primenjenog materijala u funkciji unapređenja promotivnih aktivnosti u turizmu." Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2008. https://www.cris.uns.ac.rs/record.jsf?recordId=73217&source=NDLTD&language=en.

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Promocija je termin koji označava sve oblike složenog komuniciranja preduzeća – pružaoca usluga sa realnim i potencijalnim potro&scaron;ačima, sa dobavljačima, sa poveriocima, sa zaposlenima, sa lokalnom samoupravom i &scaron;irom dru&scaron;tvenom zajednicom. Promocija se u svom strate&scaron;kom delovanju oslanja na sledeće instrumente (alate): propagandu, ličnu prodaju, unapređenje prodaje, odnose s javno&scaron;ću (PR) i publicitet, sponzorstvo, direktni marketing i promociju &bdquo;od usta do usta“ (word-ofmouth). Propaganda spada u jedan od najstarijih i najmasovnijih promoti

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Erdeljac, Emelie, Gloria Dezert, and Katarzyna Walkowicz. "Quality perception through advertisements : A study of anti-age moisturizers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15471.

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Purpose: The purpose of this thesis is to identify particular features and attributes that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. Previous research indicate that price, brand name and store names are the most influencing features concerning the quality perception for consumers. However, advertising permits consumers to have access only to a specific level of information regarding the product. Printed advertisement do

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Hoontrakool, Thitiporn. "The effect of bank advertising on customer responses : the role of service communications as part of service quality of the financial services industry." Thesis, University of Surrey, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.361809.

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Wang, Chia-Hsing. "Three essays on economics of quality in agricultural markets." The Ohio State University, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=osu1069824697.

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Sun, Yu-Hua Christine. "The effect of price, brand name, and level of advertising on perceived service quality, perceived service value, and purchase intention of the lodging industry." Diss., Virginia Tech, 1995. http://hdl.handle.net/10919/38102.

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20

Willerton, David Russell. "Toward a Rhetoric of Marketing for High-Tech Services." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc2432/.

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The market for high-tech services is expanding, and writers will have to create more documents to market these services. Researchers note marked differences between traditional goods marketing and services marketing. A rhetorical framework for high-tech services marketing will give writers a tool for creating effective marketing messages. This study examines the five canons of rhetoric in their classical context, and then examines how the first professional teachers, the Sophists, used rhetoric to promote their services. The canons of rhetoric are then analyzed to show their modern significanc

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Davidson, Catrin, and Abeysekera Denum Nimanthi. "The good and the gratis : A value aspect on free goods and services." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-66352.

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Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. However these free goods and services must have a value even though they do not have a price tag attached. The respondents found two types of value, social/collective v

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22

Higuchi, Marcelo Makoto. "Digital games platforms: a literature review, an empirical assessment of quality and exclusivity in video-game market and a study on project management." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/3/3136/tde-23052018-114837/.

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Digital games are part of the creative industries, which is based on value creation through ideas and creativity. This market has gained relevance due to technology development that attracted both new firms and users. The present dissertation aims to explore three themes: (1) video game market as a two-sided market; (2) the effects of characteristics and behavior of game titles on consoles sales; and (3) project management to develop digital games. Those themes were explored through three articles: the first is a literature review and a bibliometric study of the economic concepts on two-sided

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Castell, Yvette M. "Strategies to Implement ISO 9001 in a Government Organization in Jamaica." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3144.

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Managers of government organizations in Jamaica often have difficulty implementing the International Organization for Standardization (ISO) 9001 standard. Jamaica's Minister of Industry, Investment, and Commerce considered ISO 9001 certification as critical for international competitiveness as lacking the standard had the potential to become a barrier to trade. The purpose of this single case study was to explore the strategies that managers of a government organization in Jamaica used to implement ISO 9001 successfully. The conceptual framework was the total quality management concept encompa

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Qayyum, Yaser. "Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-62797.

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Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. The purpose of this paper is to study the differentiation strategies of mobile telecom operators and the impact of factors influencing the process of differentiation. The study will concentrate on the differentiation strategies of the mobile telecom service firms oper

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Michalová, Veronika. "Návrh na zlepšení spokojenosti zákazníků kavárny Akademie Caffé." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223686.

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This master´s thesis deals with marketing research of customer satisfaction of Akademie Caffé and subsequent evaluation of this research based on questionnaire as a research instrument. An important part of this work are also suggestions and recommendations that lead to increased satisfaction, thereby increasing sales and gaining a better position in the market.

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Oldoni, Sueza. "A família no discurso da campanha publicitária televisiva da margarina “Qualy”: outro modelo, a mesma história." Universidade Estadual do Oeste do Paraná, 2014. http://tede.unioeste.br/handle/tede/3501.

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Submitted by Neusa Fagundes (neusa.fagundes@unioeste.br) on 2018-03-08T20:23:43Z No. of bitstreams: 2 Sueza.Oldoni2014.pdf: 1695276 bytes, checksum: c3666834bcb310dec83e7bdeb3d23ab1 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>Made available in DSpace on 2018-03-08T20:23:43Z (GMT). No. of bitstreams: 2 Sueza.Oldoni2014.pdf: 1695276 bytes, checksum: c3666834bcb310dec83e7bdeb3d23ab1 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2014-12-16<br>This work aims to analyze how the margarine commercials "Qualy", th

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Moreira, Rogério Bandeira de Melo. "Construção das marcas próprias Taeq, Qualitá e Dia a partir do estudo dos contratos de comunicação." Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/5281.

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Made available in DSpace on 2016-04-26T18:18:32Z (GMT). No. of bitstreams: 1 Rogerio Bandeira de Melo Moreira.pdf: 2434981 bytes, checksum: d91d9ce0599c85d1cd1ef326cb1a9bfa (MD5) Previous issue date: 2010-03-23<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This research paper aims to examine how supermarkets develop their own house brands through contracts of communication established at their retail centers. We did a semiotic analysis of the house brand's packaging and of the interior of the supermarkets where they are sold. Three house brands were chosen for analysis: T

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Jedličková, Lucie. "Uplatnění marketingu v sektoru služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264837.

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This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses conte

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Allamelou, Angélique. "La publicité et les pratiques commerciales déloyales. Enjeux et perspectives." Thesis, La Réunion, 2014. http://www.theses.fr/2014LARE0023.

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La présente étude propose d'envisager la publicité dans son ensemble, à l'épreuve de la directive du 11 mai 2005 relative aux pratiques commerciales déloyales. L'étude s'efforcera de mettre en relief les apports de la directive au droit français de la publicité. La directive du 11 mai 2005 entend s'appliquer aux pratiques commerciales déloyales des entreprises vis-à-vis des consommateurs. Pour ce faire elle instaure un cadre juridique inédit. Elle consacre une nouvelle expression : celle de « pratiques commerciales » comprenant la publicité. Cette approche extensive, est accompagnée d'une list

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Lin, Yi-Shiun, and 林奕勳. "Quality, Advertising and Firm Numbers." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/43463327044528238929.

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碩士<br>國立中正大學<br>國際經濟所<br>97<br>When firms can signal quality through advertising, previous studies indicated that low-quality firms have no incentive to advertise. Namely, low-quality firms would not pretend to be high-quality firms by advertising. The purpose of this study was to investigate that if low-quality firms would be likely to pretend to be high-quality ones by advertising when the number of firms in the market increases. We assume that firms can signal quality by advertising, and consumers would be loyal to high-quality firms after they purchase high-quality goods; if low-quality fi

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LIN, YU-DE, and 林育德. "Clickbait: Advertising with a Quality Bait." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/z9cabz.

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碩士<br>國立臺北大學<br>企業管理學系<br>106<br>Clickbait is inevitable to be used in nowadays online advertising. However, its effect and how it is perceived by viewers have not been well studied. The present study aims to provide guidelines to help advertisers and content providers utilize such technique to attract viewers without disappointing them. A model is proposed to explain the effect of clickbait on ad attitude based on the expectation-disconfirmation theory and the incongruity-resolution model of humor. How the incongruity caused by clickbait influences the viewer's satisfaction and attitude towar

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Lee, Ching-Chung, and 李忠慶. "Design of the high quality advertising player." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/37075084742100604853.

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碩士<br>國立臺灣海洋大學<br>電機工程學系<br>96<br>The thesis proposes an high quality advertising player cored with embedded system. The advertising player which the thesis proposed is performed by a MCU (microprocessor unit) and a personal-designed(self-designed）circuit. The advertising player besides above function also setting power turn on/off function by adding an indepedant RTC circuit, furthermore, it also receiving infrared control by adding infrared receiver. The main structure of the advertising player besides microprocessor, also includes SD/CF and the USB interface, and it utilizes SD/CF or the US

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Yu-HsuanChen and 陳禹亘. "Do Advertising Activities Affect Management Forecast Quality." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ny3793.

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Shuttleworth, Andrew Jon. "Assessing service quality in the South African advertising industry." Diss., 2007. http://hdl.handle.net/2263/23684.

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Service excellence is recognised as a valuable company asset and an ideal way for service organisations to achieve competitive differentiation. For the most part, the fast paced and continuously changing business environment has forced many companies to reconsider service quality as a potent tool to enhance customer relationships, increase employee morale and productivity. However, due to the nature of services, attempts to achieve service quality require ongoing effort and commitment. The research objective was to examine service quality in the South African advertising industry, identify the

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"Measuring Digital Advertising Effectiveness: Solving the Count/Quality Dilemma." Doctoral diss., 2017. http://hdl.handle.net/2286/R.I.46209.

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abstract: Total digital media advertising spending of $72.5 billion surpassed total television Ad spending of $71.3 billion for the first time ever in 2016. Approximately $39 billion, or 54% of the digital media advertising spend, involved pre-programmed software that purchased Ads on behalf of a buyer in Real-Time Bidding (RTB) settings. A major concern for Ad buyers is sub-optimal spending in RTB settings owing to biases in the attribution of customer conversions to Ad impressions. The purpose of this research is twofold. First, identify and propose a novel experimental design and analysis p

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洪釗雯. "How the argument quality of weight-loss advertising influence advertising’s effects by ambivalence attitude of weight-loss ?" Thesis, 2004. http://ndltd.ncl.edu.tw/handle/46880308223934142701.

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碩士<br>國立政治大學<br>心理學研究所<br>92<br>According to the increase of fatness population and the need of weight-loss, women always pay close attention to reduce weight. However, to lose weight means some potential conflicts, such as less assimilate and more exercise；beauty, confidence and the risk of ruin health. This kind of contradictory complexes are the typical characteristic of ambivalence attitude. On predicting the behavior attention of the audience , the best index is attitude which is composed of affection, cognition, and behavior. Past research has found the level of ambivalence influence the

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Lim, Hyunwoo. "An Empirical Analysis of Publicity and Advertising under Quality Uncertainty." Thesis, 2012. http://hdl.handle.net/1807/34786.

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Quality of a prescription drug is uncertain to patients, physicians and even the manufacturer of the drug. Because this uncertainty can deter physicians from prescribing the drug, it is important to investigate how various marketing communication activities help reveal the true quality of its product. In particular, this study investigates publicity and advertising under quality uncertainty. Chapter 1 studies the effect of publicity on consumer demand with a reduced form approach. Chapter 2 structurally investigates the roles of detailing and publicity when the information spill-over is presen

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Kuo, Hui-Ting, and 郭慧婷. "Relatioship between Perceived Service Quality and Communication of Service Quality through Advertising for a Hotel Restaurant." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/77093435313187862997.

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碩士<br>東海大學<br>食品科學系<br>86<br>Providing quality service has become an increasingly important issue in the hopsitality industry. As customer expectation are influenced by advertising, it is important to better unserstand the perceptions of the service in relation to the service quality cues of the sdvertisement. The survey was administered to 105 customers in a hotel restaurant and analyzed41 printer advertisements of the hotel.This study revealed that relatively few service quality cues are contained in the advertisements. Tangible was the most popular advertising cue. A gap exiting between the

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Chen, Ying-An, and 陳盈安. "Appropriate Pricing, Product Quality, and Advertising Strategies in Dual Distribution Channels." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/03711987531917123218.

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碩士<br>國立交通大學<br>資訊管理研究所<br>104<br>The competition in dual distribution channels is always discussed in supply chain systems. In addition, the competition becomes keener because of e-tail distribution channels. Therefore, how the supply chain members make their appropriate strategies becomes more important. 　　I have studied manufacturer's and retailer's competitive behavior when manufacturer provide modularization and return policy in dual distribution channels (Chen, 2007). However, customers would not know the product functions before time to market without advertising strategy. It would dela

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40

Edwards, Daenya Tahiese. "The effect of media advertising on consumer perception of orthodontic treatment quality /." 2006. http://hdl.handle.net/10156/1512.

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Ho, Yen-Chen, and 何彥禛. "The Impact of Mobile Advertising on Strengthening the Relationship Quality with Customers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/31302910194471112101.

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碩士<br>國立中興大學<br>科技管理研究所<br>103<br>Purpose –With the advent of the generation of mobile internet, the enterprise can deliver their advertisements to the consumers through the mobile devices immediately. For this reason, many enterprises start to develop the mobile advertising actively, in order to get more benefits from increased relationship quality with their customers. However, consumers will have concerns about mobile advertising due to the irritation and credibility issues. Therefore, this paper is trying to explore the mediating role Relationship Quality (RQ) plays in the mobile advertisi

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Wu-Ya-Chin and 吳雅琴. "The effects of TV News Quality on college student’s responses to advertising." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/77292438825883301893.

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LEE, YI-FANG, and 李宜芳. "The relationship among service quality, brand image, celebrity credibility and advertising effect." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/q2k7s9.

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碩士<br>開南大學<br>觀光運輸學院碩士班<br>105<br>Advertisement becomes one part of people lives because information explosion is present in this era. Although many previous literatures focused on celebrity credibility or advertisement effect, few studies explored them on the basis of aviation industries. The purpose of this study is to explore the relationship among service quality, brand image, and advertisement effect for an aviation company. The results obtained by the structural equation modeling (SEM) reveal that the service quality is significantly positively correlated with the brand image and the rel

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YANG, JIN-WEI, and 楊晉緯. "Market Structure Effect on Profitability、Service Quality and Advertising in The Hotel Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/02630993701239314160.

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碩士<br>國立暨南國際大學<br>經濟學系<br>102<br>Following Pan (2005), this paper adopts the Herfindahl and Hirschman Index (HHI) to measure the level of concentration in the room service and food and beverage (F&B) service markets. Furthermore, my study accounts for a variety of guest markets including free independent travelers (FIT), group travelers, domestic and foreign lodgers. The purpose of this paper is to empirically investigate the influences of concentration in different hotel service and guest markets on profitability, service quality and advertising intensity based on panel data for international

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Yei, S., and 葉義智. "Study on the Relationships between Profit and Quality, Price, as well as Advertising Expenditure." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/51865974034694109797.

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Sim, Ming Qing Ervin. "The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value." Thesis, 2016. http://hdl.handle.net/2440/103573.

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In the current media environment, consumers have access to a wide variety of content at little to no monetary cost, with many content providers having adopted advertisement sponsored business models. Indeed, advertising is nearly ubiquitous online, with consumers indirectly paying for website access via their exposure to advertisements. As researchers have demonstrated that consumer negativity towards advertising can spill over onto their perceptions of the media vehicle, content providers must aim to strike a balance between maximising advertisement revenue and providing value to consumers in

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Lo, Cheng, and 駱成. "A Conceptual Model of Advertising Service Quality and Its Applicationsfor the Newspaper Industry in Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/66et42.

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碩士<br>銘傳大學<br>傳播管理研究所碩士在職專班<br>94<br>The first-ever negative economy growth in Taiwan since 2001 has shrunk the advertising industry enormously, especially for the conventional top three newspaper organizations---United Daily News, China Times, and Liberty Times for their recession volume of advertising transaction. Worse than that, the Apple Daily newspaper has also taken part in the market share since its introduction to Taiwan in May 2003 and consequently, brought about many established newspaper organizations making a great loss in terms of advertising revenue. Based on some practical ob

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Shu-Fang, Shih, and 施淑芳. "The Effectiveness of Informercial: An Exploration of Viewers'' Prior Attitudes, Advertising Involvement and Argument Quality." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/48869401296787608888.

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Wang, Hsiang-Chu, and 王祥竹. "Advertising Effect, Service Quality and CO-Relationship Affect Customer Loyalty－A Instance of Auction Website." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/47415731426134595022.

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碩士<br>國立宜蘭大學<br>經營管理研究所碩士班<br>95<br>Since its first application for civil use in 1995, internet has consistently brought benefit and convenience to people’s life. It also created various business opportunities along its maturity. Internet auction is one of those opportunities that experienced fastest growing. Auctions in Yahoo.com have increased from two thousand in first month to more than three million today. On the other hand, internet auction used to be tax free business activities. But nowadays the Regulations Governing the Recognition of an Impartial Third Party and Its Public Auction Pr

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廖婉淇. "The Impact of Temporal Orientation, Experience Appeal and Argument Quality on Advertising of Self-referencing." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/41523408025003342427.

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碩士<br>國立臺灣師範大學<br>管理研究所<br>98<br>This research elaborates the impact of experience appeal and argument quality on the persuasion of self-referencing advertisements. The authors conducted a three-factor between-subject factorial experimental design, namely 2 (retrospective/ anticipatory self-referencing) × 2 (positive/negative experience) × 2 (strong/weak argument). Results from analysis of variance suggest that there exists an temporal orientation of self-referencing × experience appeal ×argument quality interaction effect. The results show that (1) for retrospective self-referencing advertis

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