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Books on the topic 'Advertising Viral marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Haydon, John. Facebook marketing for dummies. 5th ed. Hoboken, NJ: For Dummies, 2015.

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2

The referral engine: Teaching your business how to market itself. New York: Portfolio, 2010.

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3

Scott, David Meerman. World wide rave: Creating triggers that get millions of people to spread your ideas and share your stories. Hoboken, N.J: John Wiley & Sons, 2009.

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4

World wide rave: Creating triggers that get millions of people to spread your ideas and share your stories. Hoboken, N.J: John Wiley & Sons, 2009.

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5

John, Butman, ed. Grapevine: The new art of word-of-mouth marketing. New York: Portfolio, 2005.

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6

Balter, Dave. Grapevine. New York: Penguin Group USA, Inc., 2008.

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7

Marsden, Paul, and Justin Kirby. Connected Marketing. Taylor & Francis Group, 2016.

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8

Justin, Kirby, and Marsden Paul, eds. Connected marketing: The viral, buzz and word of mouth revolution. Oxford: Butterworth-Heinemann, 2006.

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9

Black ops advertising: Native ads, content marketing, and the covert world of the digital sell. 2016.

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10

Haydon, John, Richard Krueger, and Paul Dunay. Facebook Marketing for Dummies. Wiley & Sons, Incorporated, John, 2012.

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11

Haydon, John. Facebook Marketing For Dummies. For Dummies, 2013.

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12

Haydon, John. Facebook Marketing for Dummies. Wiley & Sons, Incorporated, John, 2013.

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13

Word of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organizationùwith Little or No Money. Atlantic Publishing Company (FL), 2008.

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14

Referral Engine: Teaching Your Business to Market Itself. Penguin Publishing Group, 2013.

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15

Diamond, Stephanie, and John Haydon. Facebook Marketing for Dummies. Wiley & Sons, Incorporated, John, 2018.

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16

author, Haydon John, ed. Facebook marketing for dummies. 6th ed. 2018.

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17

Balter, David, and John Butman. Grapevine: The New Art of Word-of-Mouth Marketing. Portfolio Hardcover, 2005.

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18

Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever. Penguin Publishing Group, 2008.

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19

Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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Abstract:

The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing “Reception”—with contributions by researchers in psychology, marketing, and other fields—involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples’ attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music’s vital contribution to the advertising message.

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