We are proudly a Ukrainian website. Our country was attacked by Russian Armed Forces on Feb. 24, 2022.
You can support the Ukrainian Army by following the link: https://u24.gov.ua/.
Even the smallest donation is hugely appreciated.
Слава Україні!
Until January 31, 2023, the prices on our website are reduced by 25% for the citizens of the United States. Dear American friends, thank you for your leadership in providing military assistance to Ukraine!
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Select a source type:
Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Aesthetics, Modern.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
The tag cloud allows you accessing even more related research topics, and the appropriate buttons after every section of the page allow consulting extended lists of books, articles, etc. on the chosen topic.
Journal articles on the topic "Aesthetics, Modern":
1
Du, Wei. "Aesthetic utilitarianism: heritage of modern Chinese aesthetics." Neohelicon 43, no. 2 (August 31, 2016): 529–42. http://dx.doi.org/10.1007/s11059-016-0359-4.
Ortlieb, Stefan A., Werner A. Kügel, and Claus-Christian Carbon. "Fechner (1866): The Aesthetic Association Principle—A Commented Translation." i-Perception 11, no. 3 (May 2020): 204166952092030. http://dx.doi.org/10.1177/2041669520920309.
Most of the groundbreaking works of Gustav Theodor Fechner (1801–1887), who paved the way for modern experimental psychology, psychophysics, and empirical aesthetics, are so far only available in German. With the first full text translation of Fechner’s article on The Aesthetic Association Principle ( Das Associationsprincip in der Aesthetik), we want to fill in one of the blank spots in the reception of his Aesthetics from Below (Aesthetik von Unten). In his 1866 article, Fechner devises a fundamental principle that accounts for the role of associations in the formation of aesthetic preferences. Based on concrete everyday examples and thought experiments, he demonstrates how aesthetic choices are largely shaped by the observer’s learning history (associative factors) rather than by an object’s formal properties (direct factors). Fechner’s Aesthetic Association Principle has lost nothing of its initial relevance as the role of content and personal meaning is still grossly underrated in theory and practice of empirical aesthetics today.
3
Sernelj, Téa. "Different Approaches to Modern Art and Society: Li Zehou versus Xu Fuguan." Asian Studies 8, no. 1 (January 10, 2020): 77–98. http://dx.doi.org/10.4312/as.2020.8.1.77-98.
Proceeding from the inseparable relation between ethics and aesthetics in traditional (and often also modern) Chinese thought, this article aims to illuminate two important approaches to the aesthetic foundations of Chinese modernity. The relation between the individual and society, which is a core question of modern ethics, is reflected in most of the ethical theories of 20th century China. In this context, the article first presents Li Zehou’s theory of aesthetics and his definition of aesthetic experience. In this way, it aims to illuminate Li’s interpretation of modern art and society, and to posit it into a contrastive position to Xu Fuguan’s ethico-aesthetic theories, especially the ones regarding modernity and Western culture. The basic approaches applied by these two important modern Chinese scholars reveal great differences in attitude towards the spiritual and material development of humanity in the 20th century, which is especially interesting since they are both rooted in the abovementioned belief that ethics cannot be separated from aesthetics. Besides, Li Zehou sincerely admired Xu Fuguan’s work on traditional Chinese aesthetics and referred to his comprehension of general concepts of traditional Chinese aesthetics in many of his own works dealing with aesthetics.
4
Ortlieb, Stefan A., and Claus-Christian Carbon. "Kitsch and Perception: Towards a New ‘Aesthetic from Below’." Art and Perception 7, no. 1 (March 6, 2019): 1–26. http://dx.doi.org/10.1163/22134913-00001091.
Although kitsch is one of the most important concepts of twentieth-century art theory, it has gone widely unnoticed by empirical aesthetics. In this article we make a case that the study of kitsch is of considerable heuristic value for both empirical aesthetics and art perception. As a descriptive term, kitsch appears like a perfect example of hedonic fluency. In fact, the frequently invoked opposition of kitsch and art reflects two types of aesthetic experience that can be reliably distinguished in terms of processing dynamics: a disfluent one that promises new insights but requires cognitive elaboration (art), and a fluent one that consists of an immediate, unreflective emotional response but leaves us with what we already know (kitsch). Yet as a derogatory word, kitsch draws our attention to a general disregard for effortless emotional gratification in modern Western aesthetics that can be traced back to eighteenth-century Rationalism. Despite all efforts of Pop Art to embrace kitsch and to question normative values in art, current models of aesthetic liking—including fluency-based ones—still adhere to an elitist notion of Modern art that privileges style over content and thereby excludes what is essential not only for popular taste and Postmodern art but also for premodern artistic production: emotionally rich content. Revisiting Fechner’s (Vorschule der Aesthetik, 1876) criticism of highbrow aesthetics we propose a new aesthetic from below (Aesthetik von Unten) that goes beyond processing characteristics by taking content- and context-related associations into account.
5
Dai, Chuang. "Philosophical-aesthetic reflection in China in the century: Wang Guowei and Zong Baihua." Философская мысль, no. 12 (December 2020): 15–29. http://dx.doi.org/10.25136/2409-8728.2020.12.34614.
This article is dedicated to examination of the philosophical-aesthetic reflection in China in the XX century, and the impact of European aesthetics upon the development and transformation of the traditional Chinese aesthetics. The article employs the method of historical and cultural with elements of structural analysis of aesthetic text of the modern Chinese philosophers. In the XX century, a number of Chinese thinkers made attempts of reforming the traditional Chinese aesthetics, complementing it with the viewpoint of European philosophy. The article examines the paramount aesthetic thoughts of the modern Chinese philosophers Wang Guowei and Zong Baihua, and determines the impact of European philosophy upon them. The scientific novelty of this study lies in assessing the impact of the concepts of European aesthetics upon self-reflection and development of Chinese aesthetics in the context of cross-cultural problematic. It is demonstrated that Chinese modern aesthetics in many ways retains its connection with the tradition, which determines its specificity and imparts peculiar semantic symbolism. The conclusion is made that in the XX century, Chinese philosophers sought to complement the existing traditional Chinese reflection on art, which is based mostly on the ideas of Taoism and Buddhism, with what can be referred to as the Western viewpoint, associated with a scientific approach and scientific interpretation. Another vector in the area of humanistic understanding of the phenomenon of art was related to the attempts of interpretation of the European aesthetic thought from through the prism of Chinese traditional philosophy. The philosopher Wang Guowei tried to incorporate the European aesthetics into the scientific problematic of China. The philosopher Zong Baihua wanted to synthesize the Chinese and European aesthetic theories, and create what he believed is the modern Chinese aesthetics.
6
Onishchenko, E. I. "POLISH AESTHETIC DISCOURSE OF THE 20TH CENTURY: INTERPRETATION OF INTERPRETATIONS." UKRAINIAN CULTURAL STUDIES, no. 1 (2) (2018): 25–29. http://dx.doi.org/10.17721/ucs.2018.1(2).05.
The article is devoted to the analysis of the Polish aesthetic discourse of the twentieth century and the prospects for its interpretation in the Ukrainian aesthetics, particularly in the works by Kateryna Shevchuk, defended at the department of ethics, aesthetics and culture studies of Taras Shevchenko National University of Kyiv. These research greatly extend the idea of the aesthetic canon of the Polish thought, classically represented by the aesthetics R. Ingarden and W. Tatarkiewicz and reveal the names of virtually unknown in Ukraine Polish scientists, including special interest is the legacy of L. Blaustein, M. Wallis, H. Elzenberg and G. Ossowski. In particular, this perspective covers traditional for the twentieth century aesthetics problems, including psychology of art, collective aesthetic experience, ratio, fantasy, and imagination. Also, new interpretive perspectives of sublime and ugly, aesthetical experience are opened. The theoretical orientations of the Polish scholars, in one way or another, were connected with the cornerstones of the aesthetic science - its subject, the conceptual-categorical apparatus, the structure of aesthetic consciousness, the phenomenon of artistic creativity, the specific nature of art, and others. In the process of conceptual concretization, in the field of Polish aesthetics a number of problems have been rather clearly distinguished, among which the special attention of practically all of its leading representatives has attracted the phenomenon of aesthetical experience. K. Shevchuk’s investigation opens up an opportunity, at least in the format of a secondary interpretation, to join the research of the Polish scholars, whose work proved to be a giant "white spot" for the Ukrainian aestheticians. Introducing actually unexplored concepts Polish scientists to the modern Ukrainian aesthetic theory not only facilitates the opening of "unknown pages" in the history of the twentieth century aesthetics, but also makes actual mark of new approaches to the analysis of classical problems, the relevance of which will never be a subject of doubt.
7
Suwignyo, Heri. "LINTASAN PEMIKIRAN ESTETIKA PUISI INDONESIA MODERN (THE PERIOD OF ORIENTATION MINDED INDONESIAN’S MODERN POETRY AESTHETIC)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 3, no. 2 (March 1, 2018): 210. http://dx.doi.org/10.20527/jbsp.v3i2.4554.
AbstractThe Period of orientation minded Indonesian’s modern poetry aesthetic. The orientationminded Indonesian’s modern poetry aesthetic leads to aesthetic theory of harmony,deviation, and emancipatory. The conception of poetry by Sanusi Pane, Rustam Effendi’spoems appearance, and the sonnets by M. Yamin which have soul about nationalism,have relation to harmony of pantun and syair’s asthetic. Mind of deviation aestheticmarked by Chairil’s free poetry that emphasized the depth of the meaning rather thanlinguistic devices. Emancipatory aesthetic found by credo Sutardji that liberating wordsfrom the hegemony of meaning. Remy Silado offering the mbeling poem’s aesthetic asan integral part of the aesthetics of Indonesian’s contemporary poetry. Those minded isvery useful for the construction of the historiography Indonesian’s modern poetryaesthetic which is until right now still through emptyness.Keywords: indonesian poetry aesthetics, aesthetic harmony, aesthetic deviation,aesthetic emancipatoryAbstrakLintasan Pemikiran Estetika Puisi Indonesia Modern. Orientasi pemikiran estetika puisiIndonesia modern mengarah pada teori estetika harmoni, deviasi, dan emansipatori.Konsepsi sajak oleh Sanusi Pane, penampilan sajak-sajak Rustam Effendi, dan sonetasonetayang berjiwa kebangsaan M. Yamin secara harmoni masih terikat pada estetikapantun dan syair. Pemikiran estetika deviasi ditandai oleh kemunculan puisi-puisibebas Chairil yang menekankan pada kedalaman makna daripada sarana kebahasaan.Pemikiran estetika emansipatori ditemukan pada kredo Sutardji yang membebaskankata dari penjajahan makna. Remy Silado menawarkan estetika puisi mbeling sebagaibagian integral dari estetika puisi Indonesia kontemporer. Itu semua sangat bergunauntuk penyusunan historiografi estetika puisi Indonesia modern yang hingga saat inimasih mengalami kekosongan.Kata-kata kunci: estetika puisi Indonesia, estetika harmoni, estetika deviasi,estetika emansipatori
8
Shuangyu, Xue. "World Relational Aesthetics: A Modern-Day Continuation of Theological Aesthetics1." Contemporary Chinese Thought 51, no. 1 (January 2, 2020): 70–78. http://dx.doi.org/10.1080/10971467.2020.1768762.
Draskic-Vicanovic, Iva. "Aesthetics as analysis of mind experience." Filozofija i drustvo 26, no. 3 (2015): 617–28. http://dx.doi.org/10.2298/fid1503617d.
The paper presents an at tempt to shed light on causes and circum stances which brought about foundation of aesthetics in 18th century as discipline which analyzes mind experience. Author recognizes key importance of 17th century epistemology for constitution of modern aesthetics, principally idea of subjectivity, subject-object relation problem and new method - philosophical introspection. Special place in modern aesthetics, according to author, deserves aesthetic theory of Francis Hutcheson who defines beauty as phenomenal quality of subjective experience of human mind.
10
Biskoivski, Lawrence J. "Politics Versus Aesthetics: Arendt's Critiques of Nietzsche and Heidegger." Review of Politics 57, no. 1 (1995): 59–89. http://dx.doi.org/10.1017/s0034670500019938.
Several recent commentaries on Hannah Arendt's political thought have suggested strong connections and affinities between Arendt and Nietzsche or between Arendt and various later Nietzschean, aestheticist, or postmodernist thinkers. But a close reading of Arendt's critiques of Nietzsche and Heidegger suggests that an overemphasis on the more Nietzschean or aesthetic aspects of Arendt's work risks obscuring some vital distinctions Arendt makes or preserves concerning politics and aesthetics. More significantly, the Nietzschean or aestheticist interpretation of Arendt tends to conceal or distort Arendt's actual, highly original, and more promising response to various facets of the modern political condition.
Dissertations / Theses on the topic "Aesthetics, Modern":
1
Armstrong, Kevin Anthony. "Aesthetics/ethics, two modern views." Electronic thesis or diss., National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ37936.pdf.
James, Michael. "Reflections and elaborations upon Kantian aesthetics." Uppsala : Stockholm, Sweden : Academia Ubsaliensis ; Distributor, Almqvist & Wiksell International, 1987. http://catalog.hathitrust.org/api/volumes/oclc/18255569.html.
Schmid, Erica. "Fail Better: The Aesthetics of Contemporary Criticism." Dissertations, Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/274890.
English Ph.D. Though literature and literary study have needed defense for most of their respective histories, the current crisis in academic literary study and the humanities more generally has forced scholars into the uncomfortable position of selling their disciplines and simultaneously warning students about the risks involved in earning what the dominant public considers to be "useless" degrees. The paradox, of course, is that dissuading would-be studiers is both ethical and destructive: it is necessary to inform students of the frightful instability of careers in literary study, but doing so renders such careers even more unstable. While some argue that the decline of the discipline is a result of practices within the discipline, I suggest that the root of the problem lies in the dominant discourse, which forces scholars to defend the discipline according to dominant notions of success. Using Frank Lentricchia's "Last Will and Testament of an Ex-Literary Critic" as a hinge between discussions of the value of literary study and elaborations of the antisocial thesis in queer theory, I contend that the discipline is not socially valued for the same reason it is socially valuable: it facilitates the pleasure of experiencing and envisioning new possibilities in and through the circulation of discourse. Since this aim does not (easily) translate into wealth accumulation or employability, it does not read as "success" and therefore the discipline has difficulty being socially valued. Rather than explaining the various benefits of earning a degree in literature, I argue that the discipline should embrace (its) failure as both a challenge to and re-imagining of dominant notions of success. Temple University--Theses
4
Eccles, Tim. "Looking for beauty: a call to educators to address the need for aesthetic education in our classrooms /." Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/2204.
Long, David Thomas. "Object vanishings in early modern narrative." Dissertations, Academic, Restricted to subscribing institutions, 2007. http://proquest.umi.com/pqdweb?did=1495946191&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.
Iida, Yumiko. "Rethinking identity in modern Japan : nationalism as aesthetics /." Abingdon ; New York : Routledge, 2002. http://catalogue.bnf.fr/ark:/12148/cb40016503j.
Felstead, Kenneth Desmond 1945. "The metaphysical grounds for the modern relationship between aesthetics and ethics." Monash University, School of Literary, Visual and Cultural Studies, 2001. http://arrow.monash.edu.au/hdl/1959.1/8648.
Kitamura, Katie. "The aesthetics of vulgarity and the modern American novel." Electronic Thesis or Diss., Birkbeck (University of London), 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.424932.
Thesis (Ph.D.)--Indiana University, Dept. of English, 2005. Source: Dissertation Abstracts International, Volume: 66-06, Section: A, page: 2208. Adviser: Thomas Foster. "Title from dissertation home page (viewed Nov. 27, 2006)."
10
Kerting, Verena. "Henry David Thoreau's aesthetics : a modern approach to the world /." Frankfurt-am-Main : P. Lang, 2006. http://catalogue.bnf.fr/ark:/12148/cb402429803.
Park, Sung-bong. An aesthetics of the popular arts: An approach to the popular arts from the aesthetic point of view. Uppsala: Ubsaliensis Academiae, 1993.
Kockelmans, Joseph J. "Modern Aesthetics." In Phaenomenologica, 23–34. Dordrecht: Springer Netherlands, 1985. http://dx.doi.org/10.1007/978-94-009-5067-2_2.
Bell, Clive. "Form in Modern Painting." In Aesthetics, 23–25. 4 [edition]. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315303673-7.
Goldstein, Philip. "Aesthetics and Reading." In Modern American Reading Practices, 33–49. New York: Palgrave Macmillan US, 2009. http://dx.doi.org/10.1057/9780230617827_3.
Slotkin, Joel Elliot. "Introduction: Representing Evil in Early Modern England." In Sinister Aesthetics, 1–21. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-52797-0_1.
Naini, Farhad B. "Facial Proportions: Classical Canons to Modern Craniofacial Anthropometry." In Facial Aesthetics, 18–44. West Sussex, UK: John Wiley & Sons, Ltd., 2013. http://dx.doi.org/10.1002/9781118786567.ch2.
Kinnaman, Ted. "Aesthetics before Kant." In A Companion to Early Modern Philosophy, 572–85. Malden, MA, USA: Blackwell Publishing Ltd, 2008. http://dx.doi.org/10.1002/9780470998847.ch37.
Sager, Jenny. "The Aesthetics of Spectacle." In The Aesthetics of Spectacle in Early Modern Drama and Modern Cinema, 23–49. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137332400_2.
Bladen, Victoria. "Arboreal Aesthetics." In The Tree of Life and Arboreal Aesthetics in Early Modern Literature, 7–47. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003180043-2.
Tilghman, B. R. "Modernism, Modern Aesthetics and Wittgenstein." In Wittgenstein, Ethics and Aesthetics, 1–20. London: Palgrave Macmillan UK, 1991. http://dx.doi.org/10.1007/978-1-349-21174-6_1.
Ginsberg, Warren. "Dante’s Aesthetics of Being." In Late Medieval and Early Modern Studies, 155–73. Turnhout: Brepols Publishers, 2000. http://dx.doi.org/10.1484/m.lmems-eb.3.1791.
Conference papers on the topic "Aesthetics, Modern":
1
Iranfar, Maryam, and Hourakhsh Ahmad Nia. "The Synthesis of Ethics and Aesthetics in Modern Movement of Architecture: ‘Truth’ Theory as an Assessment Tool." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021235n17.
Architects and designers are obligated to think comprehensively to create aesthetically pleasing buildings together with functional features. The modern movement of architecture represents a dramatic movement in the buildings design to create a different functional and new architecture. There is a debate about the priority of beauty (aesthetics) and functionality (ethics) in this architectural style and leads to ambiguity in evaluating ethics and aesthetics. Hence, the study aims to understand the relationship between ethics and aesthetics value in architecture's modern movement. This study hypothesizes that there is a significant relationship between ethical and aesthetical values through the functionality of modern architecture. The study has proposed a conceptual model to be applied in future studies on different case studies. This is through assessment tools to evaluate the presence of ethics and aesthetics in modern architectural style.
2
Mccarthy, Cameron. "UNDERSTANDING THE WORK OF AESTHETICS IN MODERN LIFE." In 30th International Academic Conference, Venice. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.030.021.
Zhang Hanning, Xu Ji-feng, and Wang Qian. "On the characteristics of technological aesthetics in modern furniture." In 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design. IEEE, 2009. http://dx.doi.org/10.1109/caidcd.2009.5374988.
Gintere, Ieva. "ART SPACE: AN INNOVATIVE DIGITAL GAME OF MODERN AESTHETICS." In 13th annual International Conference of Education, Research and Innovation. IATED, 2020. http://dx.doi.org/10.21125/iceri.2020.0388.
Song, Zhanhai. "National Vision and Aesthetics Playing and Singing Art of Maqu Under the Construction of Aesthetic Modernity." In Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iccese-19.2019.79.
Radomski, W. "Bridge Aesthetics – Functional and Structural Needs versus Architectural Imagination." In IABSE Symposium, Wroclaw 2020: Synergy of Culture and Civil Engineering – History and Challenges. Zurich, Switzerland: International Association for Bridge and Structural Engineering (IABSE), 2020. http://dx.doi.org/10.2749/wroclaw.2020.0135.
<p>Relations between structural form as well as service function of bridges and their aesthetics are analysed. Irrespective of their scale bridges always affect their surroundings or landscape. Therefore, they not only have an engineering and economic meaning but also a social and a cultural one. In some cases, especially older bridges have an additional symbolic or a historic meaning. Contemporary trends concerning bridge aesthetics are discussed. Commonly modern bridge structures ideas are controversial – their forms often seem to be more important than their service function and classical aesthetic principles are rather rarely observed. Presented problems are exemplified by bridge structures in Poland and in other countries. Conclusions concerning the relations between the bridge aesthetics and bridge function are formulated. Some remarks on the future trends in the bridge engineering are also presented.</p>
7
Ouyang, Fangxin, and Huilian Chen. "Technological Aesthetics of Modern Architecture as an Expression of Structure." In 2017 3rd International Forum on Energy, Environment Science and Materials (IFEESM 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ifeesm-17.2018.55.
Murtaza, Saima. "Nabokov’s Lolita: Externalization of Contemporary Mind in the Configuration of Hedonistic Aesthetics." In 6th International Conference on Modern Approach in Humanities. acavent, 2018. http://dx.doi.org/10.33422/6mah.2018.11.21.
Yuan, Xiaowei. "The Inspiration of Ancient Aesthetics on Modern Jewelry Design Take a Case Study of the Song Dynasty Aesthetics." In 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/iccessh-17.2017.136.
Zhai, Changhong. "Research on Advertisement Translation from the Dual Perspective of Teleology a Reception Aesthetics." In 2015 International Conference on Education Reform and Modern Management. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/ermm-15.2015.78.
Kim, Young Sam. The Aesthetic Values of Transparency in Modern Fashion - Focused on the Transparency Theory. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1715.
Jestratijevic, Iva, and Nancy Ann Ann Rudd. The Body to Die for: Appearance Aesthetics, Body Measurements, and BMI Analysis of a Female and Male Runway Models (2012�2018). Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8427.
McKinney, Ellen, Fatma Baytar, Shannon Roth, Kathryn Kaalberg, and Chanmi Hwang. Designing a solar powered jacket for the day hiker: Application of the apparel design framework and functional, expressive, and aesthetic (FEA) consumer needs model. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1123.
Sarofim, Samer. Developing an Effective Targeted Mobile Application to Enhance Transportation Safety and Use of Active Transportation Modes in Fresno County: The Role of Application Design & Content. Mineta Transportation Institute, July 2021. http://dx.doi.org/10.31979/mti.2021.2013.
This research empirically investigates the need for, and the effective design and content of, a proposed mobile application that is targeted at pedestrians and cyclists in Fresno County. The differential effect of the proposed mobile app name and colors on the target audience opinions was examined. Further, app content and features were evaluated for importance and the likelihood of use. This included design appeal, attractiveness, relevance, ease of navigation, usefulness of functions, personalization and customization, message recipients’ attitudes towards message framing, and intended behaviors related to pedestrian, cyclist, and motorist traffic safety practices. Design mobile application features tested included image aesthetics, coherence and organization, and memorability and distinction. Potential engagement with the mobile app was assessed via measuring the users’ perceived enjoyment while using the app. The behavioral intentions to adopt the app and likelihood to recommend the app were assessed. The willingness to pay for purchasing the app was measured. This research provided evidence that a mobile application designed for pedestrians and cyclists is needed, with high intentions for its adoption. Functions, such as Safety Information, Weather Conditions, Guide to Trails, Events for Walkers and Bikers, and Promotional Offers are deemed important by the target population. This research was conducted in an effort to increase active transportation mode utilization and to enhance the safety of vulnerable road users. The public, city administrators, transportation authorities, and policy makers shall benefit from the results of this study by adapting the design and the features that are proposed in this research and were found appealing and useful for the target vulnerable road user groups. The need of the proposed mobile application and its main functions are established, based on the results of this research, which propagates further steps of implementation by city administrators and transportation authorities.
