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Journal articles on the topic 'Attitude towards Green Products'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Hartanto, Prasetyo, Ratih Hurriyati, and Puspo Dewi Dirgantari. "Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products." Jurnal Manajemen dan Organisasi 14, no. 1 (2023): 15–33. http://dx.doi.org/10.29244/jmo.v14i1.44626.

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This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards

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Yuvaraj, Dr.S., Mrs.M. Divya, and Mrs. K. Priya. "Green Consumer Behavior towards Green Products." International Journal of Advance and Applied Research 5, no. 27 (2024): 24–26. https://doi.org/10.5281/zenodo.13856686.

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Climate change, operated by environmental pollution and the use of hazardous products, is affecting lives globally. Green products help to minimize environmental pollution and support sustainable lifecycles. This study focuses on consumer behavior toward green products, analyzing awareness, willingness to pay, and perceptions. It is concluded that while consumers are aware of and have a positive attitude towards green products, high costs, and limited availability hinder regular use. Affordable pricing and easier access are the keys to increasing adoption.

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Risqiani, Renny, and Siti Maemunah. "Building the Attitude of Consumer Concern for Environmentally Friendly Products." Business and Entrepreneurial Review 15, no. 2 (2019): 201. http://dx.doi.org/10.25105/ber.v15i2.4634.

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<p><em>This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced b

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Alamsyah, Doni Purnama, Arnetta Angie Kurniawan, and Norfaridatul Akmaliah Othman. "Exploring the Attitude Towards Sustainability on the Adoption of Green Products." E3S Web of Conferences 576 (2024): 04004. http://dx.doi.org/10.1051/e3sconf/202457604004.

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This decade, sustainability issues have become a concern, marked by the presence of green products. In line with the problem phenomenon, the aim of this research is to examine the factors that support an attitude toward sustainability. There are three latent variables studied: consumer beliefs, subjective norms, and green awareness. This research employs a survey to gather knowledge about eco-friendly products that rely on renewable energy. Questionnaires distributed to respondents via online to collect quantitative data, then tabulated, screened, and processed using the SmartPLS tool. Data te

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Muruganantham, G. "Indian consumers attitude towards green products." International Journal of Social Entrepreneurship and Innovation 2, no. 4 (2013): 293. http://dx.doi.org/10.1504/ijsei.2013.058215.

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Tang, Yiming, Xiucun Wang, and Pingping Lu. "Chinese consumer attitude and purchase intent towards green products." Asia-Pacific Journal of Business Administration 6, no. 2 (2014): 84–96. http://dx.doi.org/10.1108/apjba-05-2013-0037.

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Purpose – The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach – This study utilizes online survey data in China, multiple regression and recursive regression models. Findings – Consumers’ environmental concern, perceived effectiveness belief and functional value positively affect their attitude toward such products. Consumer attitude positively affects purchase intention. Consumer attitude fully mediates the influence of environmental concern, and partly medi

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Liao, Ying-Kai, Wann-Yih Wu, and Thi-That Pham. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention." Sustainability 12, no. 18 (2020): 7461. http://dx.doi.org/10.3390/su12187461.

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The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and gre

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Rahayu, Sri, Nabila Kharimah Vedy, and Miswan Gumanti. "Green Purchase Intention Towards Consumer Tissue: Empirical Evidence from Indonesia." Talent: Journal of Economics and Business 2, no. 01 (2024): 27–32. https://doi.org/10.59422/jeb.v2i01.297.

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Green purchase intention is the desire of consumers to buy environmentally friendly products. Currently, positive attitudes and subjective norms that consumers have can influence consumers' intention to buy green products. This study aims to examine the direct impact of consumer attitude and subjective norm on green purchase intention and the influence of consumer attitude on subjective norm. This research is a quantitative study with a survey of 150 tissue consumers in Indonesia. This study uses Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Based on the findings, consum

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ARVIND, SINGH. "A STUDY OF CONSUMERS ATTITUDE TOWARDS ENVIRONMENT FRIENDLY PRODUCTS." JournalNX - A Multidisciplinary Peer Reviewed Journal ICACTM (May 3, 2018): 52–57. https://doi.org/10.5281/zenodo.1410005.

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 Expanding mindfulness on the different ecological issues has driven a move in the way consumers approach their life. There has been an adjustment in buyer states of mind towards a green way of life. Individuals are currently attempting to decrease their effect on the earth. Nevertheless, this is not widespread and is yet developing. Associations and business however have seen this adjustment in customer demeanors and are attempting to pick up an edge in the focused market by misusing the potential in the green market industry. The present investigation presents the idea of green advertis

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Fernando, Adam, Yudi Pratama, M. Pemberdi Intasir, Eko Febri Syahputra Siregar, and Dios Sarkity. "Attitude profile of prospective UMRAH biology teacher students regarding green technology products." SHS Web of Conferences 205 (2024): 04001. https://doi.org/10.1051/shsconf/202420504001.

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The development of science and technology today has created various innovations in life, such as green technology. Raja Ali Haji Maritime University (UMRAH), as a higher education institution in Indonesia that produces prospective biology teachers, is responsible for instilling awareness in students about the importance of protecting the environment and implementing sustainability principles through the use of green technology products. However, the extent to which their attitudes towards these green technology products have yet to be widely disclosed. This study aims to determine the attitude

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Marliyani, Putri, and Andyan Pradipta Utama. "INFLUENCE OF ENVIRONMENTAL KNOWLEDGE, GREEN WOM, AND GREEN ADVERTISING ON PURCHASE INTENTION THROUGH GREEN ATTITUDE." EUrASEANs: journal on global socio-economic dynamics, no. 2(51) (March 30, 2025): 389–401. https://doi.org/10.35678/2539-5645.2(51).2025.389-401.

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The purpose of this study is to analyze the influence of environmental knowledge, green word-of-mouth communication, and green advertising on purchase intention, with attitude towards green products as a mediating variable in Lush cosmetic products as environmentally friendly cosmetic products. This study used a quantitative descriptive design with 216 respondents in DKI Jakarta. The Partial Least Squares Structural Equation Modeling technique (PLS-SEM) analyzed the questionnaire, which served as the research instrument. The results showed that the independent variables had a positive and sign

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Utama, Eka Agustha Prasetya, and Edi Komara. "FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN PRODUK RAMAH LINGKUNGAN (STUDI KASUS PADA GEN Z DI JABODETABEK)." Journal of Accounting, Management and Islamic Economics 1, no. 2 (2023): 553–62. http://dx.doi.org/10.35384/jamie.v1i2.471.

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Environmental problems have generated a trend to preserve the environment and have brought changes in consumer attitudes and behavior by buying environmentally friendly products. This study seeks to test interest in purchasing environmentally friendly products. This research was conducted in 2020, with the variables of environmental consciousness, environmental knowledge, environmental attitude, and purchase intention towards green products. This research uses a descriptive research design approach with empirical data collected through an online survey the sample in this study is the Z generat

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Wijayanti, Fadhila, Dyah Ismoyowati, and Makhmudun Ainuri. "Promoting organic pigmented rice: A study to develop sustainable agroindustry in Indonesia." E3S Web of Conferences 232 (2021): 02009. http://dx.doi.org/10.1051/e3sconf/202123202009.

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Increased environmental awareness has made consumers switch to consuming organic food. One of the most popular preferences of organic foods is organic pigmented rice. Market information regarding consumers who are aware of the environment in pigmented rice oriented towards organic and sustainable products is still needed. For this reason, this study aims to determine consumer attitudes towards green products and how much influence consumer attitudes towards purchase intention of organic pigmented rice. The type of research used in this study is descriptive quantitative with survey methods. Res

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Amallia, Bunga Alfausta, M. Irhas Effendi, and Abdul Ghofar. "The Effect of Green Advertising, Trust, and Attitude on Green Purchase Intention: An Evidence from Jogjakarta, Indonesia." International Journal of Creative Business and Management 1, no. 1 (2021): 66. http://dx.doi.org/10.31098/ijcbm.v1i1.4553.

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The damaged environment that has been influenced by human life is now encouraging consumer behavior changes to be more aware of the environment and interested in buying green products; and through this study, we want to determine and analyze the role of attitude as mediation and the effect of green advertising, green brand trust, and attitudes towards green purchase intention. We used a questionnaire and obtained a sample of 118 respondents using the purposive sampling technique. Then, we analyze the data using PLS-SEM analysis tool with Smart PLS 3.2.8. Our results showed that green advertisi

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To Minh Huong. "Research on consumer awareness and attitudes towards green financial products in Vietnam." VNU University of Economics and Business 4, no. 6 (2024): 73. https://doi.org/10.57110/vnu-jeb.v4i6.355.

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This study explores Vietnamese consumers’ perceptions and attitudes towards green financial products, including green bonds, green investment funds, and green insurance. Utilizing a mixed-method approach, the research combines quantitative surveys and qualitative in-depth interviews to assess the awareness, attitudes, and willingness of Vietnamese consumers to engage with these eco-friendly financial options. The findings indicate a varying level of awareness and a generally positive attitude towards green financial products, albeit with some reservations regarding their perceived risks and be

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Bethlendi, András. "Household green finances: demand in focus." Pénzügyi Szemle = Public Finance Quarterly 66, no. 3 (2021): 311–36. http://dx.doi.org/10.35551/pfq_2021_3_1.

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Based on a retail questionnaire survey conducted in the framework of the BME-MNB cooperation we aimed to answer to the following main research questions: 1) how the households’ environmental and financial knowledge and attitudes are related to the demand for green financial products, 2) how significant (price) support shall be used to channel Hungarian consumers towards more sustainable financial products. In addition, we aimed to explore the households’ green and financial knowledge and attitudes. During the study, aggregate indices and indicators were created to study the main issues, which

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Roesman, Renny Risqiani. "ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS." Business and Entrepreneurial Review 17, no. 2 (2019): 145–64. http://dx.doi.org/10.25105/ber.v17i2.5196.

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This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social

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Mehta, Pooja, and Harpreet Singh Chahal. "Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach." Management of Environmental Quality: An International Journal 32, no. 5 (2021): 902–28. http://dx.doi.org/10.1108/meq-07-2020-0133.

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PurposeOver the last few decades, there has been a substantial increase in environmentally conscious consumers' willingness to switch their preferences from mainstream products to green products. Hence, it becomes essential for academicians and marketers to understand the notion, attributes and a comprehensive profile of green consumers. Since consumer attitude towards green products is not widely studied in developing countries, the present study aims at exploring the profile of green consumers in India (Punjab State) based on the same in the Indian context.Design/methodology/approachThe stud

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Roesman, Renny Risqiani. "ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS." Business and Entrepreneurial Review 17, no. 2 (2019): 145. http://dx.doi.org/10.25105/ber.v17i1.5196.

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<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitud

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20

Simamora, Elisabeth Rotua, and Maria Augustine Graciafernandy. "BRAND CONGRUITY WITH PARENT BRAND MEMPENGARUHI GREEN PURCHASE BEHAVIOR?" Solusi 21, no. 4 (2023): 847. http://dx.doi.org/10.26623/slsi.v21i4.7961.

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<p><em>This research aims to analyze the factors that influence the perceived value of environmentally friendly products on purchasing behavior for environmentally friendly brand products. The aim of this research is to build a comprehensive model and test the relationship between attitudes towards parent brand and self-brand congruity. Attitude toward green brand extension is used to mediate the relationship between the two constructs, namely the green brand perceived value and green brand purchase behavior. Respondents in this research were users of environmentally friendly fashi

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Ningrum, Nonik Kusuma, Ambar Lukitaningsih, and Intan Herdiana Larasati. "Pengaruh Persepsi Nilai, Persepsi Pengetahuan Lingkungan dan Sikap Terhadap Produk Hijau pada Niat Beli Hijau Konsumen Air Mineral Ades di Daerah Istimewa Yogyakarta." Jurnal Ilmiah Universitas Batanghari Jambi 22, no. 1 (2022): 16. http://dx.doi.org/10.33087/jiubj.v22i1.1880.

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This study aims to explain the extent of the influence of Perceived Value, Perceived Environmental Knowledge Attitudes towards Green Products on Green Purchase Intentions of Ades Mineral Water Consumers in the Special Region of Yogyakarta. This study uses four variables, namely Perceived Value, Perceived Environmental Knowledge, Attitude towards Green Products as the independent variable and Green Purchase Intention as the dependent variable. The population that is taken in this study are those who buy Ades mineral water products at least once. The sampling method used Accidental Sampling and

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Solekah, Nihayatu Aslamatis. "Analisis Religios Value terhadap Green Purchase Attitude dan Green Purchase Intention : Studi Empiris pada Generasi Milenial Muslim." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 5, no. 2 (2022): 149–61. http://dx.doi.org/10.31842/jurnalinobis.v5i2.220.

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The purpose of this study is to determine the effect of religious values ??on green purchase attitudes and green purchase intentions in empirical studies of the Muslim millennial generation. This study uses purposive sampling method with Muslim criteria and born between 1980-1999 with a sample of 369 respondents. The analysis test uses structural equation modeling Smart PLS. The results of this study indicate that the higher the religious value of the Muslim millennial generation, the more positive attitude they have towards environmentally friendly products (GPA). The higher the religious val

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P., Sivasakkaravarthi, and Venkatragavan V. "A STUDY ON CONSUMER ATTITUDE TOWARDS ECO-FRIENDLY PRODUCTS IN COIMBATORE CITY." Indian Journal of Economics and Business 20, no. 1 (2021): 305–11. https://doi.org/10.5281/zenodo.5810050.

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"Green" is the expression of the day and "Green Marketing" and "Green Products" are eventual fate of the present makers and advertisers. Quickly changing climate is currently a main issue for individuals all through world, making them increasingly more worried about the climate. To have a supportable, contamination free climate, it is fundamental to execute the idea of green advertising, so that individuals are instructed in such manner however much as could reasonably be expected. In this way, it tends to be legitimately asserted that today individuals are starti

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Tazeen, Farah, Azmee Zaheer, and N. H. Mullick. "An Analytical Study of Consumer Attitude towards Green Products." NMIMS Management Review 30, no. 01 (2022): 57–67. http://dx.doi.org/10.53908/nmmr.300103.

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Purpose- Consumers have increased their concerns in natural ingredients, sustainable packaging, and other green elements of products. The study was intended to evaluate customers’ attitude, concern, behavior and knowledge on green products. Methodology- The study is based on considering qualitative research based on questionnaire research. On the basis of that, the data is collected using the SPSS software in order to analyze the data collected. In addition to that, regression and correlation are used to gain a better understanding of the topic of discussion. Evaluation was based on survey. 12

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Nuryudhiani, Evy, Lobes Herdiman, and Susy Susmartini. "Factors Affecting Green Purchase Behavior of AMDK Aqua Life on College Student Consumers in Surakarta City." Jurnal Ilmiah Teknik Industri 21, no. 2 (2022): 253–63. http://dx.doi.org/10.23917/jiti.v21i2.19608.

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The fundamental accomplishment of the Sustainable Packaging Coalition (SPC) concept is to replace unnecessary plastics used in the packaging and towards a green packaged product concept that is sustainable and environmentally friendly. Aqua Life's innovative bottled water contributes to achieving sustainability with packaging made from recycled and recyclable materials. Consequently, this study extended the Value Attitude Behavior (VAB) model by using the following construct: environmental consciousness, attitudes toward environmental issues, attitudes toward eco-social benefits, green product

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Shweta, Kumar. "Demographic Factors and their impact on Consumer Attitude towards Green Durable Products in Delhi/NCR." World Journal of Advanced Research and Reviews 20, no. 3 (2023): 1522–34. https://doi.org/10.5281/zenodo.12784804.

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Demographic factors are considered the basic factors of any study because these factors laid the foundation for other important factors. It has been noticed that demographic factors are the important factors influencing consumer environmental behavior. However, sometimes the role of demographic factors which makes any research a subject of criticism therefore this research will also try to discuss the impact of demographic factors in forming consumer attitudes toward green durable products. The present study will also focus on green durable products as India is considered the largest consumer

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Pebrianti, Wenny, and Mujahida Aulia. "The Effect of Green Brand Knowledge and Green Brand Positioning on Purchase Intention Mediated by Attitude Towards Green Brand: Study on Stainless Steel Straw Products by Zero Waste." Jurnal Dinamika Manajemen 12, no. 2 (2021): 201–14. http://dx.doi.org/10.15294/jdm.v12i2.32065.

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This study aims to analyze the effect of green brand knowledge and green brand positioning on pur chase intention mediated by attitude towards the green brand on stainless steel straw products in Pon tianak City. The population in this study was Pontianak City people who knew about stainless stee straw products. The samples in this study were 100 respondents employing the purposive sampling technique. The data analysis model used in this study was the Structural Equation Model-Partial Least Square (SEM-PLS). Based on the hypothesis submission, it was concluded that green brand knowledge and gr

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Zarei, Mohammad Mahdi, Majid Mokhtari, and M. Rosnah Yusuff. "Review in Supply Chain Base on Green Consumers Attitude." Applied Mechanics and Materials 564 (June 2014): 706–10. http://dx.doi.org/10.4028/www.scientific.net/amm.564.706.

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The aim of this study is to discuss the environmental concern levels of the consumers and the green customer attitude towards suppliers and improving suppliers’ green performance. However, for organizing and improving suppliers, they should cover different groups of consumers which have different levels of environmental concerns. Despite, customers have environmentally conscious toward product and care about protecting the environment. Thus, with customer’s environmental concern, significant positive influence have been emerging from suppliers in parallel response toward environment. Although

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Windiana, Livia, M. Zul Mazwan, and Gigin Mahdalena. "Consumer Attitudes and Purchasing Interests of Coffee Shop which Implement Green Marketing and Non-Green Marketing in Malang, Indonesia." E3S Web of Conferences 232 (2021): 02010. http://dx.doi.org/10.1051/e3sconf/202123202010.

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There are many universities in Malang. This has an impact on increasing the number of newcomers to stay and invest in Malang, one of which is a coffee shop. This has the potential to cause a lot of waste due to the production of coffee drinks. Green Marketing is an effort by the government and coffee drink producers to minimize waste caused by the coffee industry. This study aims to 1) analyzing differences in consumer attitudes towards coffee shops that implement green marketing and non- green marketing strategies; 2) Determine whether there is a relationship between attitudes and consumer pu

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Shweta, Kumar. "Consumer Demographic factors and their impact on Consumer Attitude towards Green Durable Products in Delhi/NCR." World Journal of Advanced Research and Reviews 20, no. 3 (2023): 001–13. https://doi.org/10.5281/zenodo.12626572.

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Demographic factors are considered the basic factors of any study because these factors laid the foundation for other important factors. It has been noticed that demographic factors are the important factors influencing consumer environmental behavior. However, sometimes the role of demographic factors which makes any research a subject of criticism therefore this research will also try to discuss the impact of demographic factors in forming consumer attitudes toward green durable products. The present study will also focus on green durable products as India is considered the largest consumer

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R., Satish Kumar. "Measurement of Consumer Attitude Purchase of Green Products." International Journal of Trend in Scientific Research and Development 2, no. 1 (2017): 332–36. https://doi.org/10.31142/ijtsrd5959.

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Population over explosion made consumer's life havoc in satisfying their needs. Consumers are in search of new versions of natural products to protect their health.Corporates are run with commercializing the products with more concern with production and packaging. They are in strategic point to attract consumers towards their new package of green products with in and out spoken messages of environment protection and consumer health well being. Many corporate giants imbibe Green Marketing practices which it refers to holistic marketing concept wherein the production, market consumption and

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Oetomo, Budi Sutedjo Dharma, and Singgih Santoso. "The Role of Digital Social Media in the Formation of Attitudes towards Green Products among Information Literate Youth." European Journal of Management Issues 31, no. 3 (2023): 189–95. http://dx.doi.org/10.15421/192316.

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Purpose: This article aims to know to what extent the practice of using social media in Indonesia can influence the attitudes of young people, who already have digital technology literacy, towards current global issues, especially environmentally friendly products. Design/Method/Approach: The research design is a quantitative approach using a survey method with a questionnaire to find out the opinions of respondents. Using structural equation modeling (SEM), the research will test a number of hypotheses developed in this article. A sample size for this research is 137 respondents.

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Kumar, Rakesh, Kishore Kumar, Rubee Singh, José Carlos Sá, Sandro Carvalho, and Gilberto Santos. "Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Ethical Obligation and Green Self-Identity." Sustainability 15, no. 8 (2023): 6426. http://dx.doi.org/10.3390/su15086426.

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Due to environmental degradation, using environment-friendly products has become necessary to reduce carbon emissions. However, the consumption of such products is still below expectations because these products are usually costlier than their traditional counterparts. The current study aims to investigate consumer behavior towards environment-friendly products using Ajzen’s theory of planned behavior as a theoretical model. The study seeks to examine the role of the key determinates of environmentally conscious purchase behavior, such as ethical obligation and green self-identity. A total of

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Phuah, Kit Teng, Mun Waei Ow, Sukjeet Kaur Sandhu, and Umi Kalsom Kassim. "Green attitude and purchase intention towards environmental friendly product." Journal of Emerging Economies and Islamic Research 6, no. 1 (2018): 17. http://dx.doi.org/10.24191/jeeir.v6i1.8770.

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In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived beha

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Khan, Sabu. "EMERGING PATHWAYS TO GREEN PURCHASE INTENTION: DECODING THE INFLUENCE OF ENVIRONMENTAL AWARENESS, GREEN PERCEIVED VALUE AND TECHNOLOGY ADOPTION MODEL ANTECEDENTS ON CONSUMERS’ PURCHASE INTENTION." AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES 18, no. 1 (2024): 98–110. http://dx.doi.org/10.15837/aijes.v18i1.6714.

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Understanding the buying behaviour of consumers for green products has become an emerging issue. The purpose of present study is to assess purchase intention of consumers with respect to green products (environment friendly) shopping in India. Further, this study examines the role of environmental awareness, green perceived value, perceived usefulness and attitude towards using in building consumer intentions to purchase green products. Further, the study extends the TAM (Technology Adoption Model) by Davis (1989) by incorporating external variables like environmental awareness and green perce

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Gupta, Raj Karan. "Exploring the factors affecting purchase intention towards green packaged products of Indian consumers." E3S Web of Conferences 309 (2021): 01084. http://dx.doi.org/10.1051/e3sconf/202130901084.

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Today, sustainable packaging has become an important way towards achieving the sustainable development by protecting the environment. This paper is an attempt to investigate the factors which affect the intention of Indian consumers towards green packaging, a packaging which is not harmful to the environment. This study considers three factors/ variables namely environmental concern, attitude towards green packaging and willingness to pay as independent variables and purchase intention of consumers towards green packaged products as dependent variable. The data have been collected from 111 res

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Kristiyono, Yokie Radnan, and Caroline Felim. "PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE." Ultima Management : Jurnal Ilmu Manajemen 13, no. 1 (2021): 47–61. http://dx.doi.org/10.31937/manajemen.v13i1.1912.

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Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected throug

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Gautam, Srivastava. "Buying behaviour of consumers towards Green Products." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 1 (2019): 477–81. https://doi.org/10.5281/zenodo.2548810.

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This paper deals with studying the behaviour and purchase preference of consumers towards green products. People are aware about the benefits of using green products but still the usage is low as compared to non-green products which are harmful for both the user and the environment. The consumer buying behaviour for green products arises by the need and preference of the customer. Apart from this the value and attributes of the green products is an important factor for determining the usage percentage of the green products. Moreover the major player in determining the buying behaviour of the c

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Das, Prosanto, Tazizur Rahman, Alomgir Hossen, and Abir Hossain. "Determinants of Green Product Buying Intention: A Developing Country Case Study." Journal of Population and Development 5, no. 1 (2024): 93–104. http://dx.doi.org/10.3126/jpd.v5i1.67567.

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People are now concerned more about environmental issues and desire to buy eco-friendly products. As awareness of green products has expanded, a growing focus has been on green product consumption. Therefore, this study aims to determine the factors influencing consumer buying intention towards green products in Bangladesh. In this regard, we developed a research model with the concepts of environmental awareness, green product awareness, green product price, green promotion, and health concerns. We collected empirical data through an online survey of 313 respondents interested in green produc

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Amarnath, M., and PS Nagarajan. "Consumer attitude towards Eco-friendly products." Restaurant Business 118, no. 6 (2019): 163–70. http://dx.doi.org/10.26643/rb.v118i6.8007.

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The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products. This study deals with eco-friendly products and its impact on social media. In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products up

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Sheikh, Alireza, Mahdi Mirzaei, and Bahareh Ahmadinejad. "Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products." Contemporary Management Research 19, no. 3 (2023): 153–74. http://dx.doi.org/10.7903/cmr.22824.

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The present study analyzes the effectiveness of consumer price sensitivity in expanding the use of green products. It investigates how the purchase behavior of Iranian consumers is affected by different aspects of perceived risk, such as financial, performance, psychological, and social risks. This study uses the four main concepts of ‘Perceived Risk’ (PR), ‘Attitude towards Green Products’ (AGP), ‘Price Sensitivity’ (PS), and ‘Green Purchase Behavior’(GPB) to develop a model to increase green purchase intention. This research uses an experimental study, using a survey method (questionnaire di

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Husna, Nadiatul, Candra Kusuma Wardana, and Kesha Dewi Nur Ramadani. "Pengaruh Mediasi Pemasaran Hijau Terhadap Niat Pembelian Online pada Pembelian Skincare di Indonesia." Benefit: Jurnal Manajemen dan Bisnis 9, no. 1 (2024): 118–30. https://doi.org/10.23917/benefit.v9i1.6310.

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The increasingly severe global warming that is occurring is encouraging companies to become more environmentally conscious. One significant measure is the creation of environmentally benign products, wherein green marketing serves to cultivate a favorable reputation. The objective of this study is to ascertain the role of green marketing as a mediator in the relationship between attitudes towards green products, green price awareness, Green customer value, and Online green purchase intentions. A quantitative approach was employed in this study, which utilized a purposive sampling method to rec

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Ghimire, Santosh Kumar. "Attitudes and purchase intention towards eco-friendly products among Nepalese youth." International Journal of Operational Research/Nepal 9, no. 1 (2020): 33–43. http://dx.doi.org/10.3126/ijorn.v9i1.51845.

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This research study aimed to examine the green purchase attitudes of Nepalese youths. Due to the rapid technological changes the environment may be affected positively or negatively. This research is conducted to identify factors affecting the young Nepalese consumers’ intention in purchasing eco-friendly products and targeted on the youths with the age ranging from 18 to 35 years. Therefore, there are two independent variables identified in this research project that could affect youth consumer attitude toward intention to purchase green products. These include the attitudes toward environmen

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Kazançoğlu, İpek, and Şirin Gizem Köse. "Exploring female consumers’ attitudes toward green cosmetics." E3S Web of Conferences 558 (2024): 01017. http://dx.doi.org/10.1051/e3sconf/202455801017.

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As consumers’ interest in green cosmetics and their desire for the presence of natural, eco-friendly ingredients in cosmetic products increase, the green cosmetics market has also grown increasingly. The aim of this study is to examine female consumers’ attitudes towards green cosmetics with a qualitative approach. Research data was collected by in- depth interview method and analysed by content analysis. Within the scope of the study, first of all, the packaging preferences of the participants in cosmetic products were examined and how the participants defined green cosmetics was investigated

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Ashmita Dahal Chhetri and Dipendra Karki. "Consumers’ Attitude on Purchase Behavior of Green Products." Pravaha 29, no. 1 (2023): 111–22. http://dx.doi.org/10.3126/pravaha.v29i1.71411.

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This study aims to investigate the influence of consumers' attitudes on their purchasing behavior toward green products in Nepal. Using a cross-sectional research design, quantitative data were gathered from 240 consumers in the Chitwan district, aged 20 to 40, through a purposive sampling method. Structural Equation Modeling (SEM) analysis reveals that the value consumers place on green consumption has a significant positive impact on their attitude toward green products, as well as their reasons for and against purchasing them. However, an insignificant negative relationship was observed bet

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BANSE, JESSA MAE. "Embodying #TatakIIT: Factors influencing green purchase intention of MSU-IIT students." PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 1 (December 31, 2022): 170–80. http://dx.doi.org/10.47663/ibec.v1i1.36.

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Human activities have led to environmental problems that resulted in changes in the climate and the environment. As such, firms are starting to incorporate environment-friendly food products to help solve this issue. Consequently, the Mindanao State University-Iligan Institute of Technology (MSU-IIT) addresses the call for action by incorporating in its program curriculums the institutional outcome (#TatakIIT attributes) that relates to being environmentally responsible. Anchored on the Theory of Planned Behavior (TPB), this study investigates the influencing effects of MSU-IIT students’ aware

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Nur Shidiq, Aang Muhammad, and Arry Widodo. "Green Product Purchase Intention." Journal of Secretary and Business Administration 2, no. 2 (2018): 60. http://dx.doi.org/10.31104/jsab.v2i2.68.

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 Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge

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Nainggolan, Debora Anisus. "THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND ENVIRONMENTAL SUSTAINABILITY REPORTING GLOBAL REPORTING INITIATIVE." Eduvest - Journal of Universal Studies 5, no. 6 (2025): 8668–6881. https://doi.org/10.59188/eduvest.v5i6.51343.

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This paper examines the increasing awareness and adoption of green products among Gen Z consumers in Indonesia, particularly in Jakarta. Understanding their purchasing behaviors towards green products is crucial in promoting environmentally friendly consumption in emerging markets. Despite the growing interest, it remains unclear whether Indonesian Gen Z is actively shifting their purchases toward green products. This study aims to address this gap by exploring the factors influencing their green purchase behavior. This research specifically investigates the influences on green purchasing deci

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Ranggadipta, Arkan, and Kristina Sisilia. "Minat Beli Hijau: Dampak Attitude Towards Green Brand dan Green Brand Knowledge pada Produk Danone Indonesia." J-MAS (Jurnal Manajemen dan Sains) 8, no. 2 (2023): 1782. http://dx.doi.org/10.33087/jmas.v8i2.1472.

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This study aims to determine the role of green brand knowledge as a moderator between attitude towards green brand products of Pt Danone Indonesia and consumers' green buying interest. This study used a non-probability sampling method with purposive sampling and a Likert scale for quantitative analysis. People who live in Greater Bandung and know that Danone products are environmentally friendly brands make up a sample size of 152. Green brand knowledge has a positive and significant effect on attitude towards green brand, with a t-value of 51.009 > p-value of 1.649.

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WANG, Edward Shih-Tse, Shu-Chun CHANG, and Fang-Yu LI. "Effects of prosocial norms on consumers’ social value perceptions, attitudes, and repurchase intentions toward green products." Present Environment and Sustainable Development 18, no. 1 (2024): 65–77. http://dx.doi.org/10.47743/pesd2024181005.

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Social value of green products have received considerable attention. Because few scholars have investigated the effects of prosocial norms on the formation of social value perceptions, this article explores whether prosocial descriptive and injunctive norms affect people’s perceived social value of green products, which affects their attitudes and purchase intentions toward green products. The research sample comprised consumers who possessed purchased green products previously 3 months, and 400 questionnaires were collected. The gathered data were assessed through structural equation modeling

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