Relevant bibliographies by topics / Attitudes towards internet advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Attitudes towards internet advertising'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Attitudes towards internet advertising"

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Ellen Gordon, Mary, and Kathryn De Lima‐Turner. "Consumer attitudes towards Internet advertising." International Marketing Review 14, no. 5 (1997): 362–75. http://dx.doi.org/10.1108/02651339710184316.

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Mahmoud, Ali. "Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising." Business: Theory and Practice 14, no. (4) (2013): 297–307. https://doi.org/10.3846/btp.2013.31.

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The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers' attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritation and values' corruption. Irritation positively influences consumers' behaviors of leaving websites showing the ads. Entertainment positively influences consumers' behaviors of clicking on internet ads for further information concerning advertised products. Attitude is found to fully mediate the re
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Bassam Mahmoud, Ali. "Linking information motivation to attitudes towards Web advertising." Journal of Islamic Marketing 5, no. 3 (2014): 396–413. http://dx.doi.org/10.1108/jima-02-2013-0011.

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Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed model is tested and revised using structural equation modeling technique. Findings – The results indicate that information motivation predicts three dimensions of beliefs about Web advertising, i.e. positively for information and entertainment; and negatively for irritation. It is found also that information motivation positivel
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Nurtiah, Nurtiah, and Fatimah Abdillah. "PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK." Journal of Management : Small and Medium Enterprises (SMEs) 14, no. 3 (2021): 351–63. http://dx.doi.org/10.35508/jom.v14i3.5612.

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Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. T
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Silva, Vilasini De, and Jun Yan. "Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market." International Journal of Marketing Studies 8, no. 3 (2016): 129. http://dx.doi.org/10.5539/ijms.v8n3p129.

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<p>Mobile media has been rapidly evolving in the market with novel technological features. It has captured the advertising field in a revolutionary manner. Unlike in developed countries mobile media is less popular in developing countries. This study has been designed to explore the Sri Lankan consumers’ attitudes towards mobile advertising. Self-administrative questionnaire was applied to collect data and 413 valid responses were gathered. The results show that, i) Demographics (age, family income) and ii) Experience with internet advertisements are predictors of attitude towards mobile
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Guo, qing, Fanny Sau Lan Cheung, Wing Fai Leung, and Cheris Wing Chi Chow. "Attitudes towards internet advertising: a cross-cultural study." International Journal of Internet Marketing and Advertising 3, no. 2 (2006): 158. http://dx.doi.org/10.1504/ijima.2006.010297.

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Wandoko, Wanda, and Ignatius Enda Panggati. "ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN PADA IKLAN DIGITAL DI INDONESIA." Infotech: Journal of Technology Information 5, no. 1 (2020): 25–30. http://dx.doi.org/10.37365/jti.v5i1.55.

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Marketing has now evolved from marketing that focuses on the concept of exchange to the concept of integrated marketing communication (IMC) or marketing communication that is integrated and focuses on relationships with consumers. The development of information technology and the internet plays a major role in the world of IMC, especially in the part of the advertising world, where technology information and the internet developed advertisements into digital advertisements. This study aims to create a research model as a solution to the problem of how to make consumer attitudes towards digital
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Schlosser, Ann E., Sharon Shavitt, and Alaina Kanfer. "Survey of Internet users’ attitudes toward Internet advertising." Journal of Interactive Marketing 13, no. 3 (1999): 34–54. http://dx.doi.org/10.1002/(sici)1520-6653(199922)13:3<34::aid-dir3>3.0.co;2-r.

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Schlosser, Ann E., Sharon Shavitt, and Alaina Kanfer. "Survey of Internet users' attitudes toward Internet advertising." Journal of Interactive Marketing 13, no. 3 (1999): 34–54. http://dx.doi.org/10.1002/(sici)1520-6653(199922)13:3<34::aid-dir3>3.3.co;2-i.

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Marieta Dwitasari, Fransiska, and Margaretha Pink Berlianto. "The Effect of Consumer Self-Confidence, Attitude Towards Paid Internet Advertising, and Continuance Search Intention on App-Purchase Decision." Jurnal Indonesia Sosial Teknologi 5, no. 12 (2024): 6275–85. https://doi.org/10.59141/jist.v5i12.8863.

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Paid internet advertising has been widely used in various industries including the healthcare industry. The number of customers using mobile healthcare applications to buy products or services also continues to grow. One of the healthcare applications that is widely used in Indonesia is Halodoc. Purpose: This research aims to study the structural relationship of consumer self-confidence to the app-purchase decision in Halodoc application, using indicators of attitudes towards paid internet advertising, perceived intrusiveness, and continuance search intentions on the internet. Methods: A total
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Dissertations / Theses on the topic "Attitudes towards internet advertising"

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Krige, Philip. "Exploring attitudes towards banner advertising on the world wide web." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/997.

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The purpose of the study was to assess the effectiveness of banner advertising on the World Wide Web, as well as to explore and analyse the attitudes and behaviours of internet users towards banner advertising. The research objective was to determine, why people do not click on banners and to find ways in which advertisers can make banner advertisements appeal to consumers more effectively. Outcomes of the research suggested which features advertisers should avoid when developing clickable banners. An extensive literature review was carried out in order to highlight important aspects of histor
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Garland, Caroline Staub. "A comparative analysis of attitudes toward and responses to email and postal direct mail advertising." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2009. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.

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Stevens, Ashley. "Getting More Media Bang for Your Buck: Understanding Attitudes and Beliefs Toward Internet, Television, and Print Advertising." BYU ScholarsArchive, 2011. https://scholarsarchive.byu.edu/etd/3029.

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The purpose of the following study is to provide advertisers with a better understanding of how Internet, television, and print media influence the perceptions of an advertisement and how those perceptions can influence purchasing behavior. This study uses Q Methodology, a methodology used to measure attitudes and beliefs. Three distinct groups emerged from the data labeled the Avoiders, the Traditionalists, and the Actives. Avoiders sought to bypass advertising, Traditionalists showed a liking toward traditional forms of advertising, and Actives were neither seeking out nor abstaining from vi
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Yuan, Xingpu. "Internet as a push-and-pull advertising medium : assessing Internet users' beliefs about and attitudes toward pop-up advertisements and search-engine sponsored links /." Available to subscribers only, 2006. http://proquest.umi.com/pqdweb?did=1240698231&sid=11&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Cox, Shirley A. "Online social network member attitude toward online advertising formats /." Online version of thesis, 2010. http://hdl.handle.net/1850/11588.

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Rios, Pino Luis Felipe. "Players Attitudes Towards In-Game Advertising." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655075.

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Los usuarios están protestando activamente contra los anuncios digitales invasivos descargando software de bloqueo de anuncios. Los desarrolladores de juegos recientes introducen publicidad dinámica e interactiva en mundos virtuales. En este contexto, videojuegos como el NBA2K18, lanzaron diferentes plataformas como vallas publicitarias y otros medios publicitarios dentro del juego. Este estudio tiene como objetivo analizar cómo es la experiencia del usuario en NBA2K18 con respecto a la participación de las marcas en él. Se posiciona en el paradigma interpretativo y se realizaron entrevistas s
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Yaakop, Azizul Yadi. "Tourists' attitudes towards advertising in a Malaysian tourism context." Thesis, University of Surrey, 2010. http://epubs.surrey.ac.uk/754891/.

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For almost half a century, advertising attitudes have been a popular topic of study among researchers in consumer behaviour (Bauer and Greyser, 1968; Petrovici and Marinov, 2007). In parallel with the long history and ever-growing interest in this area, the framework to examine consumers' attitudes towards advertising has also gone through a considerable evolution. The evolution demonstrates how researchers in the field want to look at this phenomenon from a very detailed perspective. However, most of previous studies have not examined advertising attitudes from any specific frame of reference
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James, Kevin R. "Attitudes towards female sports stars as endorsers." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1519.

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Successful and popular sports people have often been utilised as celebrity endorsers to encourage consumers to purchase goods and services. While male sports stars have a well-documented history as product endorsers, their female counterparts have been infrequently used, rarely studied and occasionally mismanaged. Using the dimensions that influence the credibility of a celebrity endorser, this study specifically examines consumer attitudes towards female sports stars as endorsers. Respondents intention to purchase was measured for three different products. As well, the attitude towards percei
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Friberg, Anna, and Lotta Laakso. "Adaptation of Trade Promotion and Advertising - Attitudes Towards Sexual Appeals." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37084.

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Högström, Julia, and Ellen Wallin. "Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33990.

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Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. However, previous research shows that high frequency is one of the most important issues within programmatic advertising and not all ads bought programmatically is in frame of a good frequency. Furthermore, theories indicate that frequency influences consumers’ attitudes towards advertising, which le
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Books on the topic "Attitudes towards internet advertising"

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Cullen, P. J. Noel. Women's attitudes towards advertising. Universitry College Dublin, 1995.

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Green, Emma. Staff and user attitudes towards public internet services in Birmingham Central Library. University of Central England in Birmingham, 2002.

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Canada, Communication, ed. Towards action: Issues and challenges of communicating with Canadians with low literacy skills : final report. Communication Canada, 2003.

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Inc, EPM Communications, ed. What moms think and do: Their attitudes towards brands, advertising & marketing; work-life balance; family life; parenting & values; media use; shopping; food, nutrition & the grocery basket. 6th ed. EPM Communications, 2013.

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Sang-in, Chŏn, ред. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Nanam Chʻulpʻan, 2005.

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Karthik, E. Krishna. Internet Usage and Internet Advertising: Attitudes toward Pop-up, Banner, E-mail, Floating and Interstitial advertising. LAP Lambert Academic Publishing, 2012.

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Barker, Chloe. "Simply the breast": "treatment" and attitudes towards women and breast cancer in advertising and society. 1994.

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Xuan, Changchun. Effects of Social Media Advertising in China: Theory, Practices and Implications. Taylor & Francis Group, 2022.

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Xuan, Changchun. Effects of Social Media Advertising in China: Theory, Practices and Implications. Routledge, 2022.

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Xuan, Changchun. Effects of Social Media Advertising in China: Theory, Practices and Implications. Taylor & Francis Group, 2022.

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Book chapters on the topic "Attitudes towards internet advertising"

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Yang, Chung-Chuan. "Advertising Practitioners’ Attitudes Toward Internet Advertising Regulations in Taiwan." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_93.

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Ulusoy, Emre. "Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_101.

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Togookhuu, Bulganmaa, Junxing Zhang, and Wuyungerile Li. "Mongolian Internet Consumers’ Attitude Towards Web Advertising." In Lecture Notes in Electrical Engineering. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-5041-1_90.

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Fennis, Bob M., and Wolfgang Stroebe. "How consumers form attitudes towards products." In The Psychology of Advertising. Routledge, 2020. http://dx.doi.org/10.4324/9780429326981-4.

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Fennis, Bob M., and Wolfgang Stroebe. "How consumers form attitudes towards products." In The Psychology of Advertising, 4th ed. Routledge, 2025. https://doi.org/10.4324/9781032621326-4.

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Rios-Pino, Luis F., José E. Mejía-Perea, and Eliana E. Gallardo-Echenique. "Players Attitudes Towards In-Game Advertising." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68285-9_17.

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Oates, Caroline, Nicki Newman, and Athanasia Tziortzi. "Parents’ Beliefs About, and Attitudes Towards, Marketing to Children." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_7.

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Michaelidou, Nina, and Caroline Moraes. "Internet Users’ Attidutes Towards Advertising on Facebook." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_58.

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Wiktor, Jan W., and Katarzyna Sanak-Kosmowska. "Moral hazard in online advertising strategies and firms' attitudes towards it." In Information Asymmetry in Online Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9781003134121-7.

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Wiese, Melanie. "Beliefs and Attitudes Towards Online Advertising in a Social Network Context." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_30.

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Conference papers on the topic "Attitudes towards internet advertising"

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ZHAO, SONG-SONG. "THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35639.

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Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, th
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ANGHEL, Ștefan-Ionuț, and Florin Alexandru STAN. "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/085.

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The advancement of technology and the widespread use of the Internet have significantly amplified the impact of media on individuals reshaping our lifestyles and social interactions. In light of the marketing strategies have swiftly transitioned to digital platforms proving to be more effective. Social media now plays a role in sparking competition, among businesses vying for consumer attention. The rapid evolution and intricacies of the landscape have posed challenges in pinpointing promotional tactics to maximise profits. This study delves into phenomena related to consumer behaviour and the
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Siregar, Efni. "Young attitudes towards F-commerce advertising." In 2018 7th International Conference on Industrial Technology and Management (ICITM). IEEE, 2018. http://dx.doi.org/10.1109/icitm.2018.8333950.

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McDonald, Aleecia M., and Lorrie Faith Cranor. "Americans' attitudes about internet behavioral advertising practices." In the 9th annual ACM workshop. ACM Press, 2010. http://dx.doi.org/10.1145/1866919.1866929.

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Zulkarnain, Nordelina, Nur Shaliza Sapiai, Siti Aswani Mohd Ghazali, Fadhilah Mohd Ishak, Khadijah Abdul Rahman, and Jannatul Iza Ahmad Kamal. "Consumer Attitudes towards Mobiles Advertising in Malaysia:." In 2nd International Conference on Economic Education and Entrepreneurship. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0006884502670273.

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Lee, Ya-Ching. "Factors influencing attitudes towards mobile location-based advertising." In 2010 IEEE International Conference on Software Engineering and Service Sciences (ICSESS). IEEE, 2010. http://dx.doi.org/10.1109/icsess.2010.5552457.

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Klinkosumsivadol, Kanyarin, Thidarat Phubaengmai, Paveethida Taikul, and Sunida Tiwong. "Attitudes of Society towards Breaking Beauty Standards Advertising." In 2022 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2022. http://dx.doi.org/10.1109/dasa54658.2022.9765162.

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Mâță, Liliana, and Ionuț Stoica. "MEASURING ATTITUDES OF BIOLOGY TEACHERS TOWARDS INTERNET." In 3rd International Baltic Symposium on Science and Technology Education (BalticSTE2019). Scientia Socialis Ltd., 2019. http://dx.doi.org/10.33225/balticste/2019.130.

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The main aim of the research was to identify the attitude of pre-service and in-service Biology teachers towards the use of the Internet. In this research, the Internet Attitude Scale has been applied, a validated and standardized instrument. The scale was applied to 210 Biology teachers, of whom 155 are pre-service teachers and 55 are in-service teachers in secondary and high schools from Romanian education. The research results indicated the existence of positive attitudes of pre-service and in-service Biology teachers to the educational use of the Internet. Keywords: biology teachers, inter
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Li, Yelin. "Towards Forecasting Internet Financial Frauds based on Advertising." In 2022 8th International Conference on Big Data and Information Analytics (BigDIA). IEEE, 2022. http://dx.doi.org/10.1109/bigdia56350.2022.9874049.

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AlAjlan, Munirah. "Students' attitudes towards communicating with instructors via internet." In the Second Kuwait Conference. ACM Press, 2011. http://dx.doi.org/10.1145/2107556.2107562.

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Reports on the topic "Attitudes towards internet advertising"

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Kamonjo, Florence W., David Ngatia, Benedicta Tabot, and Paul Onsare. Baseline Study on Technology-Enabled Learning at the University of Kabianga. Commonwealth of Learning (COL), 2023. http://dx.doi.org/10.56059/11599/5442.

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This report presents the findings of a baseline study conducted at the University of Kabianga (UoK), Kenya. The study’s aim was to establish the status of access to and use of information and communication technologies (ICT) for teaching and learning at UoK. The baseline study established that UoK’s institutional preparedness status can be represented as ‘emerging preparedness.’ UoK provides Internet access to both instructors and learners in some areas of the university. However, learners felt they should have Internet access in more places, including their hostels, to improve the TEL experie
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Un, Leang, Somolireasmey Saphon, and Serey Sok. Gender Analysis of Survey on Cambodia’s Young and Older Generation: Family, Community, Political Knowledge and Attitudes, and Future Expectations. Cambodia Development Resource Institute, 2019. https://doi.org/10.64202/wp.117.201909.

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Cambodia, following more than two decades of impressive economic performance and development, is fast becoming one of Asia’s new tiger economies. Sustained robust GDP growth of over 7 percent has supported improvements in physical infrastructure (economic and social) and substantial poverty reduction. This economic improvement, mostly made possible by rapid manufacturing (garment industry), construction and tourism growth, is paving the way for rapid urbanisation. The pace of urbanisation combined with demographic change, improved access to education, and widespread internet use is playing a s
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Looi, Chee-Kit, Longkai Wu, Peter Sen Kee Seow, and Wendy Huang. Researching and developing pedagogies using unplugged and computational thinking approaches for teaching computing in the schools. National Institute of Education, Nanyang Technological University, Singapore, 2020. https://doi.org/10.32658/10497/22601.

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INTRODUCTION/BACKGROUND In 2017, Singapore’s Ministry of Education implemented a new GCE ‘O’ Level Computing curriculum. The new curriculum is a distinct shift from the teaching students on the use of software technology to the development of Computational Thinking skills and programming competencies. Computing thinking skills are associated with problem solving, reasoning and logic skills that all students should develop. As Singapore moves to implement a new curriculum with a greater emphasis on the development of computational thinking and programming, the following are some of the challeng
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