Relevant bibliographies by topics / B2B

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'B2B'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "B2B"

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Arizumi, Tadaaki, Tomohiro Minami, Hirokazu Chishina, et al. "Impact of Tumor Factors on Survival in Patients with Hepatocellular Carcinoma Classified Based on Kinki Criteria Stage B2." Digestive Diseases 35, no. 6 (2017): 583–88. http://dx.doi.org/10.1159/000480186.

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Background: Tumors classified based on the Barcelona Clinic Liver Cancer (BCLC) stage B hepatocellular carcinoma (HCC) are heterogeneous in nature. Previously, the Kinki criterion was proposed for a more precise subclassification of tumors in BCLC-stage B. However, tumors in sub-stage B2 include various size and number of HCCs even with the Kinki criteria, which could lead to heterogeneity for overall survival (OS). In this study, we assessed how the size and number of tumors affect the OS and time to progression (TTP) in patients with Kinki criteria stage B2 tumors and treated with transarter
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Awa, Awa, Anti Riyanti, and Apay Safari. "Eksplorasi Model Bisnis E-Commerce dan Penerapannya pada Industri Pariwisata." Tourism Scientific Journal 10, no. 1 (2024): 103–29. https://doi.org/10.32659/tsj.v10i1.401.

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Successful e-commerce companies have business models that leverage the uniqueness of the web, providing real value to customers. Understanding and awareness of the importance of e-commerce business with its various models among business actors is still low. Implementation, especially in the tourism industry, is also not optimal, so it cannot improve company performance. The purpose of the study was to comprehensively explore e-commerce business models and their application to the tourism industry, which has never been done before. The method used is library research, using critical analysis te
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Sluyterman, Keetie. "B2B or B2C?" BMGN - Low Countries Historical Review 132, no. 3 (2017): 11–36. http://dx.doi.org/10.18352/bmgn-lchr.10397.

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Tang, Jian, Daqian Lyu, Fangling Zeng, Yulong Ge, and Runzhi Zhang. "Modelling and Assessment of BDS-3 Real-time Precise Point Positioning Time Transfer Based on PPP-B2b Service." Mathematical Problems in Engineering 2022 (September 27, 2022): 1–16. http://dx.doi.org/10.1155/2022/4054179.

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In 2020, users in and around China had access to a new real-time precise point positioning (RTPPP) service with the BeiDou global navigation satellite system (BDS-3) B2b (PPP-B2b) signal. In this study, the quality of PPP-B2b products is first assessed and compared with the CNAV1 broadcast ephemeris. Then a mode of BDS-3 PPP time transfer with PPP-B2b (B2b-RTPPP) is developed and evaluated in static and kinematic modes. The results demonstrate that the discontinuity of orbit is improved by applying the PPP-B2b, and its root mean square errors (RMSEs) are 0.081 m, 0.165 m, and 0.107 m in the ra
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Dotzel, Thomas, and Venkatesh Shankar. "The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis." Journal of Marketing 83, no. 5 (2019): 133–52. http://dx.doi.org/10.1177/0022242919847221.

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Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are unsure about B2B-SIs’ effects on firm value or risk, especially relative to those of B2C-SIs. The authors address this problem by developing hypotheses that relate the number of B2B-SIs and B2C-SIs to firm value and firm risk together with the moderators (the number of product innovations and customer-focus innovations). To test the hypotheses, the authors develop and estimate a model using unique pane
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Borio, Daniele. "Meta-Signal Processing with Data/Pilot Combining for Beidou B2 Signals." Remote Sensing 16, no. 14 (2024): 2537. http://dx.doi.org/10.3390/rs16142537.

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Beidou Navigation Satellite System (BDS) third generation satellites currently broadcast Open Service (OS) signals into two closely spaced Radio Frequencies (RFs) in the B2 band. These are the B2a and B2b signal components, which form the current implementation of the Asymmetric Constant-Envelope Binary Offset Carrier (ACE-BOC) modulation. The B2a signal features both a data and a pilot channel, whereas the B2b component is data only with data symbols of 1 ms duration. The absence of a pilot channel and the fast data rate make the processing of the B2b component challenging. Tracking performan
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Zhang, Jing, and Mingfei Du. "Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands." Journal of Business & Industrial Marketing 35, no. 4 (2020): 721–40. http://dx.doi.org/10.1108/jbim-06-2018-0190.

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Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy. Design/methodology/approach Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts
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Ishii, Ryuta, and Mai Kikumori. "Word-of-mouth in business-to-business marketing: a systematic review and future research directions." Journal of Business & Industrial Marketing 38, no. 13 (2023): 45–62. http://dx.doi.org/10.1108/jbim-02-2022-0099.

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Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions. Design/methodology/approach A systematic review was conducted and 36 articles on B2B WOM were collected to evaluate the current state of the literature and clarify possible future research directions. Findings This thematic analysis categorize these articles into three themes: WOM generation, WOM usage and reference marketing. Under each theme, the authors reveal research findings unique to B2B r
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Xu, Wei, Wenbin Shen, Lei Liang, et al. "Carrier Phase Common-View Single-Differenced Time Transfer via BDS Penta-Frequency Signals." Remote Sensing 16, no. 21 (2024): 3955. http://dx.doi.org/10.3390/rs16213955.

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The BeiDou Navigation Satellite System (BDS-3) has officially provided services worldwide since July 2020. BDS-3 has added new signals for B1C, B2a and B2b based on old BDS-2 B1I and B3I signals, which brings opportunities for achieving high-precision time transfer. In this research, the BDS-3/BDS-2 combined penta-frequency common-view (CV) single-differenced (SD) precise time transfer model is established with B1I, B3I, B2I, B1C, B2a and B2b signals, including dual-, triple-, quad- and penta-frequency (abbreviated as DF, TF, QF and PF) ionosphere-free (IF) combination CV SD models. Taking fou
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Mustafina, G. G. "Internet marketing tools in the B2B sector." Bulletin of the State University of Education. Series: Economics, no. 4 (January 21, 2025): 70–79. https://doi.org/10.18384/2949-5024-2024-4-70-79.

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Aim. Evaluation of the available Internet marketing tools and identification of the specifics of their use in the B2B market.Methodology. The main method is the analysis of scientific publications and content analysis of the use of Internet advertising by enterprises in the B2B sector. The comparison method is used in comparing various tools.Results. The differences in the use of Internet marketing tools by enterprises in the B2B and B2C sectors have been revealed. In the B2B sector, the main direction of promotion on the Internet, therefore, resources that are not very popular in the B2C sect
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Dissertations / Theses on the topic "B2B"

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Novák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.

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The diploma thesis is concerned with an analysis and design of distributional B2B and B2C application. The fundamental part is especially focused on design of features and functions of the application, selection of suitable technologies and the project of the data storage. The diploma paper also contains a scheme of administration of particular versions and binding regulations for development and resulting maintainance and expanding of the application.
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Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.

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Stanevičiūtė, Rasa. "Elektroninio verslo įtaka Vaidotų geležinkelio stoties veiklos plėtrai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130128_150950-88959.

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Baigiamajame magistro darbe buvo pabandyta atskleisti elektroninio verslo plėtros įtaką geležinkelių transporto struktūriniams pokyčiams. Darbe buvo atlikta mokslinės literatūros skirtos elektroninio verslo kuriamai vertei analizė, atskleisti šiuolaikinio elektroninio verslo logistikos ypatumai, išnagrinėta elektroninio verslo įtakos geležinkelių transporto plėtrai tyrimo metodologija, taip pat aptartos AB „Lietuvos geležinkeliai“ funkcijos ir vieta šiuolaikinėje ūkio sistemoje. Kaip tiriamasis objektas buvo pasirikta Vaidotų geležinkelio stotis. Atliktas e-verslo elementų diegimo Vaidotų gele
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Cechetti, Junior Dorremi. "Comércio eletrônico B2B." Florianópolis, SC, 2003. http://repositorio.ufsc.br/xmlui/handle/123456789/85216.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Ciência da Computação.<br>Made available in DSpace on 2012-10-20T16:26:25Z (GMT). No. of bitstreams: 0Bitstream added on 2013-07-16T19:16:10Z : No. of bitstreams: 1 191580.pdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)<br>Fonte de diversos estudos em diferentes áreas do conhecimento, o Comércio Eletrônico (CE) vem tendo um papel de crescimento de utilização entre pessoas e organizações a cada ano. A evolução das TIC's (Tecnologias de Informação e Comunicações) possi
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Madosh, Farzana, and Betty Ålander. "An Evaluation of the Marketing Process in B2B and B2C Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-261656.

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Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. Despite the vital role and the urge to further understand marketing, there is a lack of research about marketing in the small entrepreneurial business context that is encountered in startups. In addition, a call for further development of empirical research is identified in the busi
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Lundahl, Robert. "Fördelar och nackdelar med B2B : en studie om hur företag upplever B2B." Thesis, University of Skövde, Department of Computer Science, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-669.

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<p>I detta arbete undersöks företag med utgångspunkt från hur de upplever B2B och då främst vilka för respektive nackdelar som upplevs. Denna undersökning är gjord genom intervjuer med personer som har erfarenhet utav B2B från olika företag runt om i Västsverige.</p><p>Rapporten inleds med en inledande introduktion och bakgrund till ämnet. En presentation av e-handel följs av en presentation utav B2B, därefter beskrivs Internetterminologi följt av en genomgång utav dagens informationssystemsutveckling.</p><p>Som grund för arbetet ligger en fallstudie gjord av Stefansson (2002), arbetet är en f
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Ek, Hanna, and Mie Månsson. "Prissättning inom B2B-företag." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54102.

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Syfte: Syftet med studien är att genom en flerfallsstudie analysera och söka förståelse för sambanden mellan prissättningsstrategier och prissättningsmetoder som tillämpas hos företag som riktar sin verksamhet främst mot andra företag, B2B. Analysen av empirin sker med hjälp av redan existerande teorier om prisstrategier och prissättningsmetoder. Trots studiens fokus på ett visst företag inom en viss bransch är ändå förhoppningen att studiens slutsatser ska kunna vara av intresse för B2B-företag med samma kostnadsstrukturer. Metod: Ramen för studien utgörs av en deduktiv ansats med kvalitativ
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Maršíková, Anna. "Zlepšování B2B procesu objednávání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442955.

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The diploma thesis is focused on the improvement of goods ordering process through the wholesale system in a small company dealing with import of household products and gift items from Asian countries. Diploma thesis is divided into three parts. The theoretical part serves as an introduction to business processes, information systems and change management. The second part consists of an analysis of the internal environment of the company, a B2B ordering process analysis and a research on requirements for an improved version of the wholesale system. The third part is devoted to a proposal of th
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Hloušková, Jana. "B2B marketing v telekomunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1532.

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Pipová, Jana. "Marketingový výskum v B2B." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5101.

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The Diploma Thesis consists of four chapters. The first one describes B-2-B market and compare its approach to the customers with its approach to the consumers' market. Further this chapter describes the latest trends and specifics of the pharmaceutical field. The second chapter describes the marketing research and its various ways of realization. The following chapter depicts this marketing research in connection with the B-2-B market. The last chapter is the practice part of the thesis. Firstly there are the reasons that led me to realize this research. Then the main goal and the hypothesis
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Books on the topic "B2B"

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Seebacher, Uwe G., ed. B2B Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54292-4.

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Bek, Nadezhda. B2B Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i
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Heinrich, Stephan. Akquise@B2B. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-26522-9.

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Seebacher, Uwe G. B2B-Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30971-8.

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Bussler, Christoph. B2B Integration. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-05169-6.

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Heinemann, Gerrit. B2B eCommerce. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27367-5.

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Heinemann, Gerrit. B2B eCommerce. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-38528-6.

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Heinrich, Stephan. Akquise@B2B. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40947-0.

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Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31651-8.

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Hubbard, Katrina. B2B E-Commerce. Marketing Science Institute, 2001.

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Book chapters on the topic "B2B"

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Helmold, Marc. "B2B and B2C Marketing." In Management for Professionals. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-10097-0_4.

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Behnke, Michael. "B2C Versus B2B Branding." In In One Word. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-88202-9_14.

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Charlesworth, Alan. "B2B and the B2B website." In Digital Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003147411-7.

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Kircher, Sybille. "Zielgruppenansprache: B2C- versus B2B-Marken." In Digitize Your Brand Name. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-16277-1_4.

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Pohl, Jens, and Jörn Hüggelmeier. "B2B-Dienstleistungsmarketing." In Erfolgsfaktor Kundenzufriedenheit. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-32552-6_9.

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Chaston, Ian. "B2B Marketing." In Entrepreneurial Marketing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-50092-2_15.

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Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. "B2B-Vertriebspolitik." In B2B-Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_13.

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Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. "B2B-Produktpolitik." In B2B-Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_10.

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Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. "B2B-Kommunikationspolitik." In B2B-Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_12.

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Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. "B2B-Preispolitik." In B2B-Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7_11.

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Conference papers on the topic "B2B"

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Nguyen, Anh, and Charles M. Weber. "Usability in B2B Software Development." In 2024 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2024. http://dx.doi.org/10.23919/picmet64035.2024.10653043.

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Lahtinen, Laura, Tommi Mahlamäki, and Jussi Myllärniemi. "Digital Transformation of B2B Sales Processes." In 16th International Conference on Knowledge Management and Information Systems. SCITEPRESS - Science and Technology Publications, 2024. http://dx.doi.org/10.5220/0012980000003838.

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Fischer, Heiko. "Effects of Social Media on B2B Sales." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002278.

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Social Media already plays an essential role in the business-to-consumer (B2C) environment. Platforms such as LinkedIn, Facebook, Twitter, or Instagram are successfully applied in B2C sales to attract new customers. The usage of social media in B2C sales is profoundly analyzed. However, scholars imply that there exist fundamental differences to the application in business-to-business (B2B). On the one side, social media in sales gains increasing attention from B2B companies that seek practical advice for using social media in sales. On the other side, scholars imply that there is limited knowl
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Krah, Bernhard Alexander. "THE DIFFERENT APPROACHES FOR THE MARKET SEGMENT B2G (B2A) COMPARED TO B2B AND B2C, BASED ON A CASE STUDY FOR INFRASTRUCTURE IN THE PHILIPPINES." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.s.p.2020.95.

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In today´s highly competitive marketing methods, the market segments B2B (Business-to-Business) and B2C (Business-to-Consumer) are very well established and applied. The worldwide largest market segment, the B2A/B2G (Business-to-Administration/Business-to-Government) however, has until now received little or no attention in the literature. In the theoretical part of this paper, a focus has been placed on the measurements, how a company is able to find the right approach to operate its business successfully in this very specific business segment, where the players have completely different moti
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Klimecka-Tatar, Dorota. "CONTEMPORARY QUALITY MANAGEMENT MODEL OF PROFESSIONAL SERVICES IN B2C AND B2B SYSTEMS COOPERATION." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.41.

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In the paper the method for assessing the quality of professional services in the B2C (business to cus-tomer) and B2B (business to business) systems has been presented. The quality evaluation is ana-lyzed according to relationships in the implementation of professional medical services (medical and prosthetic service). A dependence of information flow, knowledge management has been performed as a factor that builds mutual trust between the client (patient), service provider (dentist) and subcon-tractor (dental technician). The quality management model in the context of B2C and B2B coopera-tion
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Kubo, Yuki, Buntarou Shizuki, and Jiro Tanaka. "B2B-Swipe." In CHI'16: CHI Conference on Human Factors in Computing Systems. ACM, 2016. http://dx.doi.org/10.1145/2858036.2858216.

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Bui, Tung, Hans-Jürgen Sebastian, and Christoph Hempsch. "B2B partnership." In the 12th International Conference. ACM Press, 2010. http://dx.doi.org/10.1145/2389376.2389403.

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Wei, Zhenlin, Huanle Heng, and Ya Gao. "Urban Cold Chain Logistics B2B/B2C Integration Process Reengineering." In 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/meess-18.2018.40.

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Le, Song, and Yi Yan. "The integration of B2B and B2C e-commerce mode." In 2011 IEEE 3rd International Conference on Communication Software and Networks (ICCSN). IEEE, 2011. http://dx.doi.org/10.1109/iccsn.2011.6013934.

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Barysheva, Svetlana Anatolievna. "FEATURES OF MAINTAINING A RELATIONSHIP BETWEEN B2B AND B2C." In РОССИЙСКАЯ НАУКА: АКТУАЛЬНЫЕ ИССЛЕДОВАНИЯ И РАЗРАБОТКИ. Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/russian.science-2021.09-1-7/10.

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Reports on the topic "B2B"

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Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Patricia Seybold Group, 2012. http://dx.doi.org/10.1571/me09-20-12cc.

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Marshak, Ronni. Does B2B Customer Experience Differ from B2C CX? Patricia Seybold Group, 2012. http://dx.doi.org/10.1571/ht07-13-12cc.

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Marshak, Ronni. How B2C Customers Are Similar to B2B Customers. Patricia Seybold Group, 2012. http://dx.doi.org/10.1571/ht10-04-12cc.

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Robayo Botiva, Diana María. Modelos de negocio B2C en comercio electrónico. Ediciones Universidad Cooperativa de Colombia, 2023. https://doi.org/10.16925/gclc.53.

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Abstract:
El comercio electrónico ha tenido avances significativos; en la actualidad, hay una gran variedad de tipos que se adecúan a los diferentes actores involucrados, como consumidores y empresas. Estos tipos también varían según el proceso de compra, que abarca desde el producto o servicio ofrecido hasta el proceso de entrega y la forma de pago. La transformación digital ha llevado a las empresas a posicionarse fuertemente en los canales electrónicos, adoptando modelos de negocio innovadores. Es crucial reconocer que estas empresas están desarrollando modelos de negocio específicamente para el ento
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Kamel, Magdi N. B2B Models for DoD Acquisition. Defense Technical Information Center, 2008. http://dx.doi.org/10.21236/ada476790.

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McKittrick, Susan. The New B2B Marketing in Practice. Patricia Seybold Group, 2010. http://dx.doi.org/10.1571/cs11-18-10cc.

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Seybold, Patricia. B2B Firms Are Adopting Web 2.0. Patricia Seybold Group, 2008. http://dx.doi.org/10.1571/ct01-31-08cc.

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McKittrick, Susan. HiveFire’s Curata Platform for B2B Content Curation. Patricia Seybold Group, 2011. http://dx.doi.org/10.1571/pr05-05-11cc.

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Seybold, Patricia. Nurturing Customer Loyalty in the B2B World. Patricia Seybold Group, 2005. http://dx.doi.org/10.1571/bp5-26-05cc.

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McKittrick, Susan. Implementation Challenges Limit B2B Marketers' Success with Automation. Patricia Seybold Group, 2010. http://dx.doi.org/10.1571/psgp07-01-10cc.

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