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Books on the topic 'B2B'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Seebacher, Uwe G., ed. B2B Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-54292-4.

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2

Bek, Nadezhda. B2B Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i

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3

Heinrich, Stephan. Akquise@B2B. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-26522-9.

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4

Seebacher, Uwe G. B2B-Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30971-8.

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5

Bussler, Christoph. B2B Integration. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-05169-6.

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6

Heinemann, Gerrit. B2B eCommerce. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-27367-5.

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7

Heinemann, Gerrit. B2B eCommerce. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-38528-6.

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8

Heinrich, Stephan. Akquise@B2B. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40947-0.

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9

Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31651-8.

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10

Hubbard, Katrina. B2B E-Commerce. Marketing Science Institute, 2001.

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11

Demaio, Harry B. B2B and Beyond. John Wiley & Sons, Ltd., 2001.

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12

Hubbard, Katrina. B2B E-Commerce. Marketing Science Institute, 2001.

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13

Seebacher, Uwe, ed. Praxishandbuch B2B-Marketing. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40037-8.

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14

Institute, Marketing Science, and Marketing Science Institute's Conference on B2B E-Commerce (March 1-2, 2001 : Austin, Tex.), eds. B2B E-Commerce. Marketing Science Institute, 2001.

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15

Römmelt, Benedikt. Social Selling im B2B. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33772-8.

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16

Kober, Stephan. Digitalisierung im B2B-Vertrieb. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30683-0.

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17

Esters, Olaf. Kompaktkurs Verkaufen im B2B. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-15678-7.

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18

Kleipaß, Ulrich. Beratungszufriedenheit bei B2B-Lösungen. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4117-6.

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19

Lippold, Dirk. Akquisitionsgrundlagen im B2B-Bereich. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25937-2.

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20

Nenninger, Michael, and Oliver Lawrenz. B2B-Erfolg durch eMarkets. Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-91605-1.

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21

Brooks, Margaret, J. J. Lovett, and Sam Creek. Developing B2B Social Communities. Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-4714-2.

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22

Zeiler, Bettina. Beschwerdemanagement im B2B-Bereich. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17526-9.

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23

Sieck, Hartmut, and Andreas Goldmann. Erfolgreich verkaufen im B2B. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-03951-6.

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24

Reusche, Uwe, and Till Reichert. Die B2B-Sales-Matrix. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18177-2.

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25

Purle, Enrico, Mahmut Arica, Sabine Korte, and Henning Hummels. B2B-Marketing und Vertrieb. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-37867-7.

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26

Prior, Daniel D. B2B Customer Engagement Strategy. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-23409-5.

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27

Vogt, Dennis. Positionierung in B2B-Märkten. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44806-6.

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28

Ivanova-Gongne, Maria, Lasse Torkkeli, Nikolina Koporcic, and Wilhelm Barner-Rаsmussen. Individuals in B2B Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003388036.

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29

W, Speh Thomas, ed. Business marketing management: B2B. South-Western Cengage Learning, 2010.

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30

Durst, Carolin, ed. B2B Digital Marketing Playbook. Springer Berlin Heidelberg, 2025. https://doi.org/10.1007/978-3-658-45379-4.

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31

Chowdhury, Naushaba, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, and Jonathan A. J. Wilson. Essential B2B Marketing Strategies. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-91104-0.

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32

Bussler, Christoph. B2B Integration. Springer, 2003.

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33

B2B Marketing. Cengage, 2013.

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34

Understanding B2B. Dearborn Trade, 2001.

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35

B2B Marktplätze. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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36

B2B Reporting. IMAPAC, 2022.

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37

Doppler, Susanne. B2B-Eventmarketing. UTB GmbH, 2016.

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38

Samtani, Gunjan. B2B Integration. Pearson Education, Limited, 2002.

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39

Friedman, Matthew, and Marlene Blanshay. B2B Canada. CDG Books Canada, Inc. / Macmillan Canada, 2000.

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40

Young, Toni J. B2B Marketing. Staten House, 2024.

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41

Lescano, Maira. B2B ECommerce Guide : B2B Ecommerce Tactics to Increase Revenues Rapidly: B2B Business Model. Independently Published, 2021.

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42

Demaio, Harry B. B2B and Beyond. Wiley & Sons, Incorporated, John, 2001.

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43

B2B Brand Management. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/3-540-44729-6.

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44

B2B Brand Management. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/978-3-540-44729-0.

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45

Armbruster, James. B2B Sales Degree. Independently Published, 2020.

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46

Winning B2B Marketing. Fusion Marketing Press, 2014.

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47

B2B digital marketing. Que, 2012.

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48

Irving, Jim. B2B Leaders Guidebook. Independently Published, 2020.

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49

Irving, Jim. B2B Selling Guidebook. Independently Published, 2020.

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50

Wall, John J. B2B Marketing Confessions. Lulu Press, Inc., 2012.

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