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1

Olivieri, Mirko. Scaling B2B Markets. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-93405-6.

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2

Canada, BookNet, ed. BNC salesdata: The Canadian book market, 2006. BookNet Canada, 2007.

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3

Bek, Nadezhda. B2B Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1816711.

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B2B marketing is a rapidly developing direction, the basis of which is the interaction of business organizations with organizations that purchase goods and services for use in their own production of goods and services that are in demand from other organizations, in the markets of end consumers or from society as a whole. Globalization, the increasing influence of digital technologies on competition, the growing awareness of consumers and the tightening of their requirements for purchased goods and services strengthen the strategic role of B2B marketing. Competitiveness in the B2B markets is i
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4

Reed, Geoffrey. Funding the BBC: Administered pricing, market pricing or both?. City of Birmingham Polytechnic, Department of Government and Economics, 1986.

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5

Hopson, Chris. Reforming the BBC: Public service broadcasting in the new market. European Policy Forum for British andEuropean Market Studies, 1992.

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6

Finn, A. C. Change mangement: The creation of an internal market within the BBC. Nene College, 1994.

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7

BMC Symposium on the Children's Market (1987 London). Proceedings of the BMC Symposium on the Children's Market: 6 March 1987. Publishers Association Book Marketing Council, 1987.

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8

J, Mooney Peter. Opportunities for plastics in toys and outdoor playground equipment: A BCC market probe. Business Communications Co., 1992.

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9

Sarin, Sharad. Strategic brand management for B2B markets: A road map for organizational transformation. Response Books, 2010.

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10

1980-, Dworski Lucas, ed. Emerging business online: Global markets and the power of B2B internet marketing. FT Press, 2011.

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11

British Columbia. Office of the Auditor General. BC Transit: Managing operator productivity ; BC Transit :its success as a market-focused organization. The Office, 1997.

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12

J, Mooney Peter. New directions in reinforced thermoset plastics: SMC, BMC, pultrusion, filament winding, SRIM, RTM. Business Communications Co., 1992.

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13

Saylor, J. David Green; Michael C. The B2B Refinery: An executive guide for improving go-to-market ROI through greater sales and marketing efficiency. WingShare Press, 2005.

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14

Tandy, David W. Warriors into traders: The power of the market in early Greece. University of California Press, 1997.

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15

Gillin, Paul. Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships. Wiley, 2011.

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16

Rosenberg, Diana. Achieving the optimum curriculum: A survey of the BSc in information sciences curriculum in the context of market needs in Kenya. Moi University, Faculty of Information Sciences, 1994.

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17

Ligt, L. de. Fairs and markets in the Roman Empire: Economic and social aspects of periodic trade in a pre-industrial society. J.C. Gieben, 1993.

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18

Canada. Dept. of Fisheries and Oceans. Account of an Experimental Release of Marked Juvenile Chinook to Freshwater, Estuarine, and Marine Habitats Near Campbell River, B.C. 1984. s.n, 1985.

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19

Blair, Allen M. The sea of markets and money around us, 8000 B.C.-2000 A.D.: A concise historical overview of the world's indigenous markets, banking, money, and accounting that connect us from earliest times, with a brief look at what markets and money are and are not. Northcountry Pub. Co., 2000.

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20

Corporation, British Broadcasting, ed. Writing for the BBC: A guide for professional and part-time freelance writers on possible markets for their work within the British Broadcasting Corporation. BBC/Parkwest Publications, 1991.

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21

Maine, Peter. Personal Information Sharing. a Major User Concern in Online B2C Market. GRIN Verlag GmbH, 2014.

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22

Gupta, Rahul, Mark Newman, and Ian Kemp. Future BSS: CSP Requirements in B2C and B2B Markets. TM Forum, 2022.

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23

Konishi, Laurence Torao. Bac Ha Market Flower Hmong. Blurb, 2016.

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24

Konishi, Laurence Torao. Bac Ha Market Flower Hmong. Blurb, 2016.

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25

Saraiva, Carla. Design - Erfolgsfaktor für B2B-Marken. GRIN Verlag GmbH, 2007.

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26

Karve, Dr Sunil, and Dr SHILPA SHINDE. MARKET RESEARCH - UNDERSTANDING & MEASURING B2B BUSINESS. KAAV PUBLICATIONS, 2023. http://dx.doi.org/10.52458/9798218244965.2023.tb.

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This book is designed with the admirable goal of giving students the necessary skill and confidence to recognize managerial difficulties that may be remedied by planning an appropriate research study and then putting it into practice. In fact, the book's contents are intended to provide readers with the skills necessary to play key roles and serve as industry icon in the future. The book explores many principles related to research in general and helping students complete their research studies more easily, from the initial stages of conceptualization through the last stages of inference-drawi
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27

Grosser, Sebastian. Reward Management As a Part of Bonus Programs in B2C Markets. GRIN Verlag GmbH, 2006.

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28

Kemp, Ian, and Ed Finegold. Improving Customer Experience in B2B Markets. TM Forum, 2022.

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29

Buzan, Barry, and Robert Falkner. The Market in Global International Society. Oxford University PressOxford, 2024. https://doi.org/10.1093/9780198939634.001.0001.

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Abstract This book examines the idea and practice of the market as a primary institution of global international society. Viewing the market as a political ideology in support of a liberal system of governance, and not just as an economic practice or economy-wide structural feature, draws attention to the market’s role as part of the normative structure of International Relations. The book tracks the emergence of the market as an international norm in the nineteenth century and explores its evolution up to the early twenty-first century. It explores the market’s international institutionalizat
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30

Schnetkamp, Gerd, and Dirk Schneider. E-Markets - B2B-Strategien im Electronic Commerce. Dr. Th. Gabler Verlag, 2000.

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31

Worm, Stefan. Branded Component Strategies: Ingredient Branding in B2B Markets. Westdeutscher Verlag GmbH, 2011.

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32

Branded Component Strategies Ingredient Branding In B2b Markets. Gabler Verlag, 2011.

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33

Wright, Lizzie. Upper Intermediate Market Leader : BEC Vantage: Practice Exercises and Test. Pearson Education, Limited, 2015.

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34

Miller, Michael. B2B Digital Marketing: Using the Web to Market Directly to Businesses. Que, 2012.

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35

Miller, Michael. B2B Digital Marketing: Using the Web to Market Directly to Businesses. Que, 2012.

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36

Dagenais, Tom, and David Gautschi. Net Markets: Driving Success in the B2B Networked Economy. McGraw-Hill Companies, 2002.

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37

Dagenais, Tom, and David Gautschi. Net Markets: Driving Success in the B2B Networked Economy. McGraw-Hill Companies, 2002.

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38

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, Limited, 2012.

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39

Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, Limited, 2013.

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40

The Importance of Customer Relationship Management in Business Markets B2B. Grin Verlag, 2011.

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41

Gould, Rennie. Creating the Strategy: Winning and Keeping Customers in B2B Markets. Kogan Page, Limited, 2012.

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42

Waterhouse, Price, and Dirk Schneider. E-Markets : B2B-Strategien im Electronic Commerce: Marktplätze Fachportale Plattformen. Gabler Verlag, 2012.

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43

Global B2B trading exchanges: What will electronic grocery markets deliver?. Insight Research, 2000.

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44

Woods, William. B2B Exchanges 2.0: Not All e-Markets Are "Dot-bombs". 2nd ed. ISI Publications, 2002.

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45

E-Markets : B2B-Strategien Im Electronic Commerce: * Marktplätze * Fachportale * Plattformen. Westdeutscher Verlag GmbH, 2013.

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46

Forrest, Richard. Ultimate Guide to B2B Sales Prospecting: 4 Steps to Unlock Your Hidden Market. Publish Central, 2017.

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47

al, et, and Arthur Sculley. Evolving E-markets: Building High Value B2B Exchanges with Staying Power. ISI Publications, 2000.

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48

Rutsky, Ken. Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements. Morgan James Publishing, 2016.

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49

UNDERSTANDING MARKET STRATEGY : Skills and Insights Needed for Successful B2B Marketing: Dumex Business Consulting. Independently Published, 2021.

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50

Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements. Morgan James Publishing, 2017.

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